Downtown Development Commission
Regular MeetingMadison, NJ · February 16, 2017
Minutes
DOWNTOWN DEVELOPMENT COMMISSION
Committee Room - Hartley Dodge Memorial Building
Date: February 16, 2017 Time: 7:15pm
MEETING MINUTES
1) CALL TO ORDER: This meeting was called to order at 7:15pm by Chair Mike Kopas.
2) PLEDGE OF ALLEGIANCE
3) ROLL CALL:
MEMBERS PRESENT:
R. Conley, C. Brady, B. Cramer, M. Fabyanski, P. Flemming, J. Hoover, L. Jasen, M. Kopas, L. Lajewski, E.
Range, R. Rocco, B. Short, R. Stern, S. Whitehorn
MEMBERS ABSENT:
J. Burnet, M. Byrne, G. Herzog, J. Hollenbach, D. Starker, M. Zimmerman
ALSO PRESENT: Lisa Ellis, DDC Program Director
MEMBERS OF THE PUBLIC: Michael Pellessier; Karen Giambra and John Morris (Madison Chamber of
Commerce); Jacquie Dinsmore (TAPinto Madison) David Ingerman, and Emelie Calbick (PlaceCodes/Close.By);
Whitny Solaba and Riley Johndonnell (UMEWE/Paint the Town Yellow/Turn Optimism into Action)
4) OPEN PUBLIC MEETINGS ACT: In compliance with the open public meetings act, adequate notice of
this meeting of the Downtown Development Commission was provided by distributing the Annual
Meeting schedule to the Madison Eagle and Morris County Daily Record, posting a copy on the bulletin
board at the main entrance to the Hartley Dodge Memorial Building, posting a copy on the Borough
website, and filing a copy with the Borough Clerk, all on or about the first week of January 2016. Copies
of said notice were made available to members of the general public.
5) APPROVAL OF JANUARY 2017 MINUTES
Motion to approve January 2017 Minutes as presented
Moved by: R. Stern and Seconded by: J. Hoover
6) CHAIRMAN/EXECUTIVE BOARD REPORT:
c) David Ingerman and Emelie Calbick, representatives from PlaceCodes/Close.By mobile app
attended the meeting with Jacquie Dinsmore of TAPinto Madison, which recently entered into a
partnership with PlaceCodes/Close.By. They gave a presentation on the app and the Madison
specific proposal. Everyone was asked to download the free app from the Apple App Store, SEARCH
Close.By or via this link on Android: http://bit.ly/2kCrPRo. This is the link to the presentation:
https://files.acrobat.com/a/preview/58d5ae16-b6fa-4fc1-badc-15ab6da3cecd
d) There was a brief discussion about scheduling Eboard meetings, ultimately, it was decided that the
Eboard will meet on Thursday evenings prior to the Regular meeting at 7:30pm.
e) A second draft of the Downtown Revitalization Study is expected in early March.
7) TREASURER’S REPORT: Brad Cramer presented the monthly P&L statement. This is typically a slower
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time of year. All expenses for Bottle Hill Day 2016 have now been paid.
8) MAYOR’S REPORT: Mayor Conley reposted on the Borough Council’s adoption of a “Welcoming
Community” ordinance. In addition a group of 25 volunteers has been formed to address this and
other related issues.
9) COUNCIL LIAISON REPORT: There was no report.
10) PLANNING BOARD REPORT: Peter Flemming gave an update on the 9-19 Greenwood Avenue
redevelopment.
11) FOUNDATION REPORT: There was no report.
12) COMMITTEE REPORTS:
a) Sign & Façade: John Hoover, Chair (Karen Giambra, Leslie Lajewski, Eric Range): The Committee has
not yet met to discuss 2017, so no changes have been made. Applications are proceeding as usual in
the interim. The Sign & Façade Committee will meet on Friday, February 24th to discuss plans for
2017.
55 Main Street - Healthy Italia: Submitted 1/24/17; Sent to S & F 1/25/17; Approved 2/1/17
6 Elmer Street - Pop's Diner: Submitted 1/31/17; Sent to S & F 2/1/17; Approved 2/6/17
221 Main Street - Office of John McKeon: Submitted 1/30/17; Sent to S & F 2/1/17 -
Approved 2/6/17
8 Green Village Road - The Chatham Bookseller: Submitted 2/3/17, Sent to S & F 2/6/17:
Awaiting HPC review
35 Main Street - The Max Challenge: Submitted 2/1/17, Sent to S & F 2/6/17: Awaiting HPC
review
In addition to the regular signage applications for review:
At the request of Borough of Madison TCC/Zoning Board and Susan G. Blickstein, AICP/PP,
PhD, ASA, Marjorie B. Roller, RA, PP, LEED AP, Residential Division Manager of ASA Design
Build provided the Sign & Façade Committee of the Madison Downtown Development
Commission with documents for review regarding the façade and signage proposed for the
new ASA building planned for 230 Main Street. Comments from Sign & Façade were
submitted to the Fran Boardman for distribution to the Zoning Board on February 7, 2017.
f) PIC (Public Improvement): Jim Hollenbach, Chair (Maureen Byrne, Brad Cramer Mark Fabyanski, John
Hoover, Russell Stern, Suzy Whitehorn, Peter Flemming, Bob Rocco): PIC met on Tuesday, February
7th at 8:15 am at the Nautilus Diner. Lisa, Brad, Russ, Suzy, Mark, Jim were in attendance. Jim will
continue to be chair for 2017 PIC Committee. The 2017 meeting schedule has been set as follows:
February 7th, March 7th, April 4th, May 9th, June 6th, July 11th, August 1st, September 3rd, November
7th, December 5th. The following are the discussion points from the February meeting:
At the March meeting, we will walk the downtown with the new head of the DPW Ken
O’Brien).
Each PIC member who is leading a special project will responsible on a full report of
progress at each monthly meeting.
Paint the town Yellow: (Optimism/Mental Health initiative) PIC will be buying yellow
lights that will be installed on the light poles on Waverly. Lisa will order lights after
determining how many poles need to be strung. Jim will organize a group of volunteers
to help hang the lights once they arrive. Installation to be done End of Feb/1st week of
March.
Art Installation/Entrance way project: property area that we have discussed that needs
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some improvement leading up to Early Trades and Craft Museum. Brad discussed the
possibility of Stained Plexiglas Screens that could be installed. Russ discussed walkway
changes and Tree/landscape design. Lisa will request from Bob Vogel a site plan/ survey
of the property in which Russ will take the lead on and consult with Bob Vogel on
possibilities for improvement.
Benches for Elmer Street Alley and Green Village Road have been ordered and should
be shipped on March 1st. Lisa will inform PIC when they arrive.
Waverly Green Alleyway signage needs to be installed. Brad will be keeping us updated.
Water Fountain Projects: All paperwork has been processed. Order placed for 3 black
fountains. All with Bubblers/Bottle filler/Doggy dish. First one to be installed will be at
Rose garden. Second to follow hopefully on the corner of Waverly and Lincoln. Third
unit placement TBD. Jim and Lisa will keep committee updated on progress. The goal is
for a May Day completion date so we can promote it with water bottle giveaways etc.
The Downtown Revitalization Study is still in progress. The initial draft was returned to
Urbanomics with a request for additional information and numerous corrections by the
Steering Committee. Urbanomics will be sending the Steering Committee a new draft
before the end of February. PIC is hopeful that the report will deliver a list of actionable
recommendations for the committee to focus on.
These Projects will be set aside for now. They will not be a PIC focus in 2017:
o Downtown Wi-Fi
o Movie Theatre Re development
o Historic Down Town Tour
o Parking Day
o Cook/Elmer lot parking landscape
g) University Relations: Carla Brady, Chair (Mark Fabyanski, Mike Kopas, Larry Jasen, Eric Range, Deb
Starker, Marsha Ann Zimmerman): Carla Brady said that the University relations Committee will plan to
meet quarterly this year. The three universities will be taking part in a March for Peace inspired by Dr.
King’s goals for “The Beloved Community” on February 23rd. Also, the 2nd Annual Prison Ball
Tournament at Drew is scheduled for Saturday, March 25th. This is the event link:
http://www.drew.edu/studentactivities/prisonball
h) Marketing and Economic Development: Eric Range Chair (Barb Short, Leslie Lajewski, Russell Stern,
Michael Pellessier, Karen Giambra, John Morris): Eric Range reported that the M&ED Committee
has been working on the Close.By app, presented at this meeting, and that the next meeting is
scheduled for Friday, March 10th at 8:00am at the Nautilus Diner.
13) AD HOC COMMITTEE AND PROJECT UPDATES
a) Taste of Madison (Monday, March 20, 2017): It was reported that the planning is going well and
sponsorships are up.
b) May Day (Saturday, May 6, 2017): All preliminary work such as the Art Contest, May Day Envelope
Utility Billing mailing, and Rotary Grant Request has been done.
c) DDC/MACA Sidewalk Art Gallery & Gala: The banners are expected to be delivered shortly.
d) Farmers’ Market (Thursdays, June 1 - October 26): Contracts for the 2017 season will be sent in
March.
e) Drew University Town Tour (TBD)
f) Bottle Hill Day (Saturday, October 7, 2017)
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g) Sidewalk Sounds
h) Friday Night Concert Series w/METC (June 30, July 14 & 28, August 11 & 25, September 8)
i) Madison Storytellers Festival (September 16, 2017): Due to time constraints a full report and
update will be provided at the March meeting.
14) OLD BUSINESS: There was none discussed.
15) NEW BUSINESS
j) Whitny Solaba and Riley Johndonnell (UMEWE/Paint the Town Yellow/Turn Optimism into Action)
were in attendance and gave an update on a new community-wide initiative "PAINT THE TOWN
YELLOW" to celebrate 'International Day of Happiness' and Shine a Light on Depression. Everyone
is invited to the opening reception for the Optimism in Action Group Art Show, Saturday, March
11th, 2:30-5:00pm.
16) INVITATION FOR DISCUSSION FROM THE PUBLIC: There was no discussion beyond that on specific
agenda items.
17) ADJOURNMENT
Motion to adjourn at 9:14pm
Moved by: M. Fabyanski and Seconded by: B. Cramer
Voice Vote: Unanimous
NEXT MEETING: Thursday, March 16th, 2017 at 7:15pm, Committee Room - Hartley Dodge Memorial
Building. Executive Board Meeting TBD.
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Agenda
DOWNTOWN DEVELOPMENT COMMISSION
Committee Room - Hartley Dodge Memorial Building
Date: February 16, 2017 Time: 7:15pm
MEETING AGENDA
1) CALL TO ORDER
2) ROLL CALL
3) PLEDGE OF ALLEGIANCE
R. Conley M. Fabyanski L. Jasen B. Short
M. Byrne P. Flemming M. Kopas D. Starker
J. Burnet G. Herzog L. Lajewski R. Stern
C. Brady J. Hollenbach E. Range S. Whitehorn
B. Cramer J. Hoover R. Rocco M. Zimmerman
4) OPEN PUBLIC MEETINGS ACT: In compliance with the open public meetings act, adequate notice of
this meeting of the Downtown Development Commission was provided by distributing the Annual
Meeting schedule to the Madison Eagle and Morris County Daily Record, posting a copy on the
bulletin board at the main entrance to the Hartley Dodge Memorial Building, posting a copy on the
Borough website, and filing a copy with the Borough Clerk, all on or about the first week of January
2017. Copies of said notice were made available to members of the general public.
5) APPROVAL OF JANUARY 2017 MINUTES
6) CHAIRMAN/EXECUTIVE BOARD REPORT:
a) Representatives from the Close.By mobile app will be on hand to present their proposal for
Madison. Please download the free app from the Apple App Store, SEARCH Close.By or via this
link on Android: http://bit.ly/2kCrPRo
b) Confirm Eboard meeting dates/times for 2017
c) Update on Downtown Revitalization Study
7) TREASURER’S REPORT
8) MAYOR’S REPORT
9) COUNCIL LIAISON REPORT
10) PLANNING BOARD REPORT
11) FOUNDATION REPORT
12) COMMITTEE REPORTS:
a) Sign & Façade: John Hoover, Chair (Karen Giambra, Leslie Lajewski, Eric Range): The Committee has
not yet met to discuss 2017, so no changes have been made. Applications are proceeding as usual
in the interim.
55 Main Street - Healthy Italia: Submitted 1/24/17; Sent to S & F 1/25/17; Approved 2/1/17
6 Elmer Street - Pop's Diner: Submitted 1/31/17; Sent to S & F 2/1/17; Approved 2/6/17
221 Main Street - Office of John McKeon: Submitted 1/30/17; Sent to S & F 2/1/17 -
Approved 2/6/17
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8 Green Village Road - The Chatham Bookseller: Submitted 2/3/17, Sent to S & F 2/6/17:
Awaiting HPC review
35 Main Street - The Max Challenge: Submitted 2/1/17, Sent to S & F 2/6/17: Awaiting HPC
review
In addition to the regular signage applications for review:
At the request of Borough of Madison TCC/Zoning Board and Susan G. Blickstein, AICP/PP,
PhD, ASA, Marjorie B. Roller, RA, PP, LEED AP, Residential Division Manager of ASA Design
Build provided the Sign & Façade Committee of the Madison Downtown Development
Commission with documents for review regarding the façade and signage proposed for the
new ASA building planned for 230 Main Street. Comments from Sign & Façade were
submitted to Fran Boardman for distribution to the Zoning Board on February 7, 2017.
d) PIC (Public Improvement): Jim Hollenbach, Chair (Maureen Byrne, Brad Cramer Mark Fabyanski,
John Hoover, Russell Stern, Suzy Whitehorn, Peter Flemming, Bob Rocco): PIC met on Tuesday,
February 7th at 8:15 am at the Nautilus Diner. Lisa, Brad, Russ, Suzy, Mark, Jim were in
attendance. Jim will continue to be chair for 2017 PIC Committee. The 2017 meeting schedule has
been set as follows: February 7th, March 7th, April 4th, May 9th, June 6th, July 11th, August 1st,
September 3rd, November 7th, December 5th. The following are the discussion points from the
February meeting:
At the March meeting, we will walk the downtown with the new head of the DPW Ken
O’Brien).
Each PIC member who is leading a special project will responsible on a full report of
progress at each monthly meeting.
Paint the town Yellow: (Optimism/Mental Health initiative) PIC will be buying yellow
lights that will be installed on the light poles on Waverly. Lisa will order lights after
determining how many poles need to be strung. Jim will organize a group of
volunteers to help hang the lights once they arrive. Installation to be done End of
Feb/1st week of March.
Art Installation/Entrance way project: property area that we have discussed that
needs some improvement leading up to Early Trades and Craft Museum. Brad
discussed the possibility of Stained Plexiglas Screens that could be installed. Russ
discussed walkway changes and Tree/landscape design. Lisa will request from Bob
Vogel a site plan/ survey of the property in which Russ will take the lead on and
consult with Bob Vogel on possibilities for improvement.
Benches for Elmer Street Alley and Green Village Road have been ordered and should
be shipped on March 1st. Lisa will inform PIC when they arrive.
Waverly Green Alleyway signage needs to be installed. Brad will be keeping us
updated.
Water Fountain Projects: All paperwork has been processed. Order placed for 3 black
fountains. All with Bubblers/Bottle filler/Doggy dish. First one to be installed will be at
Rose Garden Park. Second to follow hopefully on the corner of Waverly and Lincoln.
Third unit placement TBD. Jim and Lisa will keep committee updated on progress. The
goal is for a May Day completion date so we can promote it with water bottle
giveaways etc.
The Downtown Revitalization Study is still in progress. The initial draft was returned to
2|Page
Urbanomics with a request for additional information and numerous corrections by
the Steering Committee. Urbanomics will be sending the Steering Committee a new
draft before the end of February. PIC is hopeful that the report will deliver a list of
actionable recommendations for the committee to focus on.
These Projects will be set aside for now. They will not be a PIC focus in 2017:
o Downtown Wi-Fi
o Movie Theatre Re development
o Historic Down Town Tour
o Parking Day
o Cook/Elmer lot parking landscape
e) University Relations: Carla Brady, Chair (Mark Fabyanski, Mike Kopas, Larry Jasen, Eric Range, Deb
Starker, Marsha Ann Zimmerman)
f) Marketing and Economic Development: Eric Range Chair (Barb Short, Leslie Lajewski, Russell
Stern, Michael Pellessier, Karen Giambra, John Morris)
13) AD HOC COMMITTEE AND PROJECT UPDATES
a) Taste of Madison (Monday, March 20, 2017)
b) May Day (Saturday, May 6, 2017)
c) DDC/MACA Sidewalk Art Gallery & Gala
d) Farmers’ Market (Thursdays, June 2 - October 13)
e) Drew University Town Tour (TBD)
f) Bottle Hill Day (Saturday, October 7, 2017)
g) Sidewalk Sounds
h) Friday Night Concert Series w/METC (June 30, July 14 & 28, August 11 & 25, September 8)
i) Madison Storytellers Festival (September 16, 2017): Due to time constraints a full report
and update will be provided at the March meeting.
14) OLD BUSINESS
15) NEW BUSINESS
j) Update on new community-wide initiative "PAINT THE TOWN YELLOW" to celebrate
'International Day of Happiness' and Shine a Light on Depression
16) INVITATION FOR DISCUSSION FROM THE PUBLIC
17) ADJOURNMENT
NEXT MEETING: Thursday, March 16, 2017 at 7:15pm, Committee Room - Hartley Dodge Memorial
Building. Executive Board Meeting TBD.
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