Downtown Development Commission
Regular MeetingMadison, NJ · September 19, 2019
Minutes
DOWNTOWN DEVELOPMENT COMMISSION
Committee Room - Hartley Dodge Memorial Building
Date: September 19, 2019 Time: 8:00 pm* Note: Time Change
MEETING MINUTES:
1) CALL TO ORDER: Vice Chair Eric Range opened the meeting at 8:00 pm.
2) PLEDGE OF ALLEGIANCE
3) ROLL CALL
MEMBERS PRESENT: R. Conley, J. Hoover, J. Hollenbach, S. Whitehorn, T. Honohan, P.
Flemming, D. Starker, E. Range, R. Stern, M. Fabyanski, C. Brady, Michael Pellessier
MEMBERS ABSENT: B. Cramer, R. Landrigan, L. Lajewski, M. Tomaszewski, J. Morris, R. Rocco, G.
Herzog
ALSO PRESENT: Lisa Ellis, Director of Business Development
MEMBERS OF THE PUBLIC: Claire Whitcomb
4) OPEN PUBLIC MEETINGS ACT: In compliance with the open public meetings act, adequate notice of
this meeting of the Downtown Development Commission was provided by distributing the Annual
Meeting schedule to the Madison Eagle and Morris County Daily Record, posting a copy on the
bulletin board at the main entrance to the Hartley Dodge Memorial Building, posting a copy on the
Borough website, and filing a copy with the Borough Clerk, all on or about the first week of January
2019. Copies of said notice were made available to members of the general public.
5) APPROVAL OF JULY 2019 MINUTES
Motion to approve July 2019 Minutes as presented
Moved by: J. Hoover and Seconded by: D. Starker
Voice Vote: Unanimous
6) TREASURER REPORT: The monthly financial reports were distributed.
7) FOUNDATION REPORT: A date for a meeting will be set shortly.
8) MAYORAL REPORT: In addition to the two items listed below, Mayor Conley reported on the Tri-
Campus Peace March held earlier on this day and the Street Smart campaign being launched with
Transoptions.
a) NJ Monthly – Madison Tops Our 2019 List of Best Places to Live
https://njmonthly.com/articles/towns-schools/best-places-to-live-
nj/?fbclid=IwAR39_BloyQ34EAtyhJE_Sy4-qqDmTmG5PKznf3oROubtv6wqc0Q5iyin5W4
b) Single Use Plastic Bags Model Northern Morris County Model. 8.7.2019
https://1drv.ms/w/s!AnwS_DqnT6nMiE26jOXDFc4i90Fy?e=7clnu8
There was substantive discussion on this topic and the following letter was sent on behalf of the
DDC to the Mayor and Council representing the position of the DDC on this issue:
https://1drv.ms/b/s!AnwS_DqnT6nMiF4ML4jJxGFTpw2w?e=Xjmwxo
9) COUNCIL LIAISON REPORT: Council Member John Hoover updated the DDC on the Borough Council’s
ongoing process on affordable housing. He also spoke about the presentation given by Madison Arts
& Events Director Eric Hafen at the last Borough Council meeting.
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10) PLANNING BOARD REPORT: Peter Flemming noted projects in varied stages of process including
improvements to the parking at Giralda 1 and 3 and the redevelopment of 16 Waverly Place.
11) DIRECTOR OF BUSINESS DEVELOPMENT REPORT
a) Parking Update: Lisa Ellis reported that the Green Avenue Parking Lot has been restriped adding 11
additional parking spaces. She also spoke about the upcoming parking permit renewal process.
b) Bylaws Update:
c) 14 Lincoln Place Redevelopment – Process Update: There has been no recent activity to report.
d) Sidewalk/Outdoor Dining
i) Update: This project will be worked on over the winter so that changes will coincide with the
spring outdoor dining season.
e) Best Practices, Ideas, Information Sharing:
i) “National Association of City Transportation Officials – Urban Street Design Guide”
https://nacto.org/publication/urban-street-design-guide/street-design-elements/sidewalks/
ii) “Places Where I Don't Want to Sit”
https://www.strongtowns.org/journal/2016/5/23/places-where-i-dont-want-to-sit
f)Articles/Information of Interest:
i) “Airbnb for parking: Boxcar app lets commuters rent empty driveways”
https://www.dailyrecord.com/story/news/local/2019/09/18/boxcar-parking-app-helps-rent-
out-empty-driveways-lots-commuters/2313178001/
ii) “The Born Again Garage”
https://www.governing.com/topics/transportation-infrastructure/gov-
garages.html?utm_term=The%20Parking%20Garages%20of%20the%20Future&utm_campai
gn=The%20Parking%20Garages%20of%20the%20Future&utm_content=email&utm_source=
Act-On+Software&utm_medium=email
iii) “This Startup Wants to Tame the Chaos of City Street Parking”
https://www.wired.com/story/startup-tame-chaos-city-street-
parking/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202019-08-
06%20Smart%20Cities%20Dive%20Newsletter%20%5Bissue:22286%5D&utm_term=Smart%20Cities
%20Dive
iv) “GSK, Pfizer complete deal to combine consumer health brands”
https://www.bizjournals.com/philadelphia/news/2019/08/01/gsk-pfizer-complete-deal-to-
combine-consumer.html
12) CHAIRMAN/EXECUTIVE BOARD REPORT: There was no report.
13) STANDING COMMITTEES (CURRENT): Informational only, no discussion planned except as highlighted
a) Sign & Façade: Suzy Whitehorn, Eric Range, Leslie Lajewski, Tom Honohan, Karen Giambra
i) There have been seven applications reviewed and referred to the Borough Zoning Officer
since the July DDC meeting:
World Champion's Tae Kwon Do, 340 Main Street
Madison Dentistry, 268 Main Street
Suburban Shoes, 5 Waverly Place
Morris Elite Soccer Club, 332 Main Street
GameChanger Fitness Madison, 132 Main Street
Pine Acres, 51 Madison Avenue
Tony Boy's Sandwich House, 90 Park Avenue
b) PIC (Public Improvement): Suzy Whitehorn, Chair; Russell Stern, Bob Rocco, Peter Flemming, Brad
Cramer, John Morris, John Hoover
i) The committee met on Tuesday, September 17 at 8:00 am at HDM. The only topic on the
2|Page
agenda was the METC Park Project. The focus of the meeting was to review the METC Park
Project Scope Description - Draft
https://1drv.ms/b/s!AnwS_DqnT6nMiExRMdGK5EmUNaj3?e=ZWNRHS
c) Marketing and Economic Development: Suzy Whitehorn, Eric Range, Bob Conley, Russell Stern,
Leslie Lajewski, Deb Starker, Carla Brady, Melanie Tomaszewski, Jim Hollenbach, John Morris,
Michael Pellessier, Karen Giambra
i) Update/Timeline - New branding was presented to Council on September 9. There was
consensus to move forward but it was requested that it be added to an upcoming agenda for
approval with a timeline for rollout. Michael Pellessier and Lisa Ellis are working with the
consultants to develop that timeline
d) Arts & Events: Suzy Whitehorn, Deb Starker, Melanie Tomaszewski, Carla Brady, Tom Honohan,
John Morris, John Pietrowski, Jerry Vezza, Karen Giambra, Michael Pellessier, Eric Hafen
i) The next meeting of the Committee is scheduled for Friday, September 20 at 12:00 pm in the
Madison Community Arts Center. The following is an outline of the discussion:
The first fundraising event, “Madison Swings”, for the space is scheduled for Saturday,
September 21. Get your tickets here:
https://www.brownpapertickets.com/event/4307159?fbclid=IwAR0val_kcjYT0LrLRJwpDi
wErO1-_0FXkaaobKBx7uB4Bnkygx9KnwbEB7g
14) AD HOC COMMITTEE AND PROJECT UPDATES: These are listed primarily for informational purposes only
the items highlighted will be discussed.
a) Taste of Madison (March 23, 2020 Tentative): There is no report
b) May Day (May 2, 2020): There is no report.
c) Madison IntoYellow (TBD): There is no report.
d) DDC/MACA Sidewalk Art Gallery & Gala (inactive)
e) Farmers Market (Thursdays, May 23 - October 24, 2019)
i) Update
f) Drew University Town Tour (August 24, 2019)
i) Report: There was discussion regarding some of the logistical issues with the tour this year
including the payment process and the lack of DDC Commissioner/Community member
involvement. A meeting to discuss this should be set for early in 2020.
g) Bottle Hill Day (Saturday, October 5, 2019)
i) Update: All the planning is all in done and we are hoping for good weather. Sponsorships are
down but vendor participation is higher.
h) Downtown Concert Series w/METC (June 28, July 12, July 26, August 9, August 23 and
September 6, 2019)
i) Final concert scheduled for September 6 was postponed to Saturday, September 28 from
2-4:00 pm.
i) MACA/DDC Holiday Arts Festival (Friday and Saturday, November 29 and 30, 2019)
j) Rose City Summerfest: The dates for Summerfest has been set. It will be held on May 30, with a
rain date for May 31. Promotion and planning will begin later this fall.
15) OLD BUSINESS: There was none discussed.
16) NEW BUSINESS – OPEN IDEA SHARING
a) Restaurant Week (October 6-11)
3|Page
i) Update: The planning is done and special offers, etc. are coming in from the restaurants to be
posted on the webpage. The event is being promoted.
17) INVITATION FOR DISCUSSION FROM THE PUBLIC: Claire Whitcomb, representing the Madison
Environmental Commission spoke about the importance of the Plastic Bag Ordinance adoption.
18) ADJOURNMENT
Motion to adjourn at 9:17 pm
Moved by: E. Range and Seconded by: B. Conley
Voice Vote: Unanimous
NEXT MEETING: Thursday, October 17 at 7:15pm, Committee Room - Hartley Dodge Memorial
Building. Executive Board Meeting TBD.
4|Page
Agenda
DOWNTOWN DEVELOPMENT COMMISSION
Committee Room - Hartley Dodge Memorial Building
Date: September 19, 2019 Time: 8:00 pm* Note: Time Change
MEETING AGENDA
1) CALL TO ORDER
2) PLEDGE OF ALLEGIANCE
3) ROLL CALL
R. Conley M. Tomaszewski E. Range M. Pellessier
J. Hoover T. Honohan R. Rocco L. Ellis
B. Cramer P. Flemming R. Stern
J. Hollenbach L. Lajewski M. Fabyanski
R. Landrigan J. Morris C. Brady
S. Whitehorn D. Starker G. Herzog
4) OPEN PUBLIC MEETINGS ACT: In compliance with the open public meetings act, adequate notice of
this meeting of the Downtown Development Commission was provided by distributing the Annual
Meeting schedule to the Madison Eagle and Morris County Daily Record, posting a copy on the
bulletin board at the main entrance to the Hartley Dodge Memorial Building, posting a copy on the
Borough website, and filing a copy with the Borough Clerk, all on or about the first week of January
2019. Copies of said notice were made available to members of the general public.
5) APPROVAL OF JULY 2019 MINUTES
6) TREASURER REPORT
7) FOUNDATION REPORT
8) MAYORAL REPORT
a) NJ Monthly – Madison Tops Our 2019 List of Best Places to Live
https://njmonthly.com/articles/towns-schools/best-places-to-live-
nj/?fbclid=IwAR39_BloyQ34EAtyhJE_Sy4-qqDmTmG5PKznf3oROubtv6wqc0Q5iyin5W4
b) Single Use Plastic Bags Model Northern Morris County Model. 8.7.2019
https://1drv.ms/w/s!AnwS_DqnT6nMiE26jOXDFc4i90Fy?e=7clnu8
9) COUNCIL LIAISON REPORT
10) PLANNING BOARD REPORT
11) DIRECTOR OF BUSINESS DEVELOPMENT REPORT
a) Parking Update
b) Bylaws Update
c) 14 Lincoln Place Redevelopment – Process Update
d) Sidewalk/Outdoor Dining
i) Update
e) Best Practices, Ideas, Information Sharing:
i) “National Association of City Transportation Officials – Urban Street Design Guide”
https://nacto.org/publication/urban-street-design-guide/street-design-elements/sidewalks/
1|Page
ii) “Places Where I Don't Want to Sit”
https://www.strongtowns.org/journal/2016/5/23/places-where-i-dont-want-to-sit
f) Articles/Information of Interest:
i) “Airbnb for parking: Boxcar app lets commuters rent empty driveways”
https://www.dailyrecord.com/story/news/local/2019/09/18/boxcar-parking-app-helps-rent-
out-empty-driveways-lots-commuters/2313178001/
ii) “The Born Again Garage”
https://www.governing.com/topics/transportation-infrastructure/gov-
garages.html?utm_term=The%20Parking%20Garages%20of%20the%20Future&utm_campai
gn=The%20Parking%20Garages%20of%20the%20Future&utm_content=email&utm_source=
Act-On+Software&utm_medium=email
iii) “This Startup Wants to Tame the Chaos of City Street Parking”
https://www.wired.com/story/startup-tame-chaos-city-street-
parking/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202019-08-
06%20Smart%20Cities%20Dive%20Newsletter%20%5Bissue:22286%5D&utm_term=Smart%20Cities
%20Dive
iv) “GSK, Pfizer complete deal to combine consumer health brands”
https://www.bizjournals.com/philadelphia/news/2019/08/01/gsk-pfizer-complete-deal-to-
combine-consumer.html
12) CHAIRMAN/EXECUTIVE BOARD REPORT
13) STANDING COMMITTEES (CURRENT): Informational only, no discussion planned except as
highlighted
a) Sign & Façade: Suzy Whitehorn, Eric Range, Leslie Lajewski, Tom Honohan, Karen Giambra
i) There have been seven applications reviewed and referred to the Borough Zoning Officer
since the July DDC meeting:
World Champion's Tae Kwon Do, 340 Main Street
Madison Dentistry, 268 Main Street
Suburban Shoes, 5 Waverly Place
Morris Elite Soccer Club, 332 Main Street
GameChanger Fitness Madison, 132 Main Street
Pine Acres, 51 Madison Avenue
Tony Boy's Sandwich House, 90 Park Avenue
b) PIC (Public Improvement): Suzy Whitehorn, Chair; Russell Stern, Bob Rocco, Peter Flemming, Brad
Cramer, John Morris, John Hoover
i) The committee met on Tuesday, September 17 at 8:00 am at HDM. The only topic on the
agenda was the METC Park Project. The focus of the meeting was to review the METC Park
Project Scope Description - Draft
https://1drv.ms/b/s!AnwS_DqnT6nMiExRMdGK5EmUNaj3?e=ZWNRHS
c) Marketing and Economic Development: Suzy Whitehorn, Eric Range, Bob Conley, Russell Stern,
Leslie Lajewski, Deb Starker, Carla Brady, Melanie Tomaszewski, Jim Hollenbach, John Morris,
Michael Pellessier, Karen Giambra
i) Update/Timeline - New branding was presented to Council on September 9. There was
consensus to move forward but it was requested that it be added to an upcoming agenda for
approval with a timeline for rollout. Michael Pellessier and Lisa Ellis are working with the
consultants to develop that timeline
d) Arts & Events: Suzy Whitehorn, Deb Starker, Melanie Tomaszewski, Carla Brady, Tom Honohan,
2|Page
John Morris, John Pietrowski, Jerry Vezza, Karen Giambra, Michael Pellessier, Eric Hafen
i) The next meeting of the Committee is scheduled for Friday, September 20 at 12:00 pm in the
Madison Community Arts Center. The following is an outline of the discussion:
The first fundraising event, “Madison Swings”, for the space is scheduled for Saturday,
September 21. Get your tickets here:
https://www.brownpapertickets.com/event/4307159?fbclid=IwAR0val_kcjYT0LrLRJwpD
iwErO1-_0FXkaaobKBx7uB4Bnkygx9KnwbEB7g
14) AD HOC COMMITTEE AND PROJECT UPDATES: These are listed primarily for informational purposes
only the items highlighted will be discussed.
a) Taste of Madison (March 23, 2020 Tentative): There is no report
b) May Day (May 2, 2020): There is no report.
c) Madison IntoYellow (TBD): There is no report.
d) DDC/MACA Sidewalk Art Gallery & Gala (inactive)
e) Farmers Market (Thursdays, May 23 - October 24, 2019)
i) Update
f) Drew University Town Tour (August 24, 2019)
i) Report
g) Bottle Hill Day (Saturday, October 5, 2019)
i) Update
h) Downtown Concert Series w/METC (June 28, July 12, July 26, August 9, August 23 and
September 6, 2019)
i) Final concert scheduled for September 6 was postponed to Saturday, September 28 from
2-4:00 pm.
i) MACA/DDC Holiday Arts Festival (Friday and Saturday, November 29 and 30, 2019)
j) Rose City Summerfest: There is no report.
15) OLD BUSINESS
16) NEW BUSINESS – OPEN IDEA SHARING
a) Restaurant Week (October 6-11)
i) Update
17) INVITATION FOR DISCUSSION FROM THE PUBLIC
18) ADJOURNMENT
NEXT MEETING: Thursday, October 17 at 7:15pm, Committee Room - Hartley Dodge Memorial
Building. Executive Board Meeting TBD.
3|Page
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