Harbor Commission

Manistee Harbor Commission Established - November 1931 70 Maple Street, Manistee, Michigan 49660 Agenda Wednesday, April 19, 2016 at 1:00 p.m. – Second Floor Conference Room, 70 Maple Street, Manistee MI 49660 ____________________________________________________________________ Call to Order Approval of Agenda Public Comments on Agenda Items (5 minute limit) Strategic Plan Update / Adoption  Tamara Buswinka, Alliance for Economic Success Approval of Minutes  Minutes of January 19, 2016  Minutes of February 24, 2016 Staff Reports  Finance Director on Budget  Harbormaster  City Manager – Boat Launch Revenue Report Unfinished Business  Update on Pay Tube at Arthur Street Launch Ramp  Discussion on Marketing Flier New Business  Discussion on Parking Ordinance Public Comment (5 minute limit) Comments by Harbor Commissioners Adjourn Commissioners are encouraged to participate in the preparation of the monthly agendas. Please contact the City Manager’s Office at least two weeks prior to the scheduled meeting to discuss agenda items .  2016- 2019 City of Manistee Harbor Commission Strategic Plan: DRAFT Prepared with the assistance from the Alliance for Economic Success 2016-2019  What are we proud of?  New marina facility.  Spectacular view as you approach the marina.  Welcome sign.  New United States of America flag.  Positive feedback from users of the marina about the facility and the quality of staff that the marina employs. What are some of the issues that the marina faces?  Slow use of the facility at the beginning and end of the facility.  Significant factors affect the marina business that are beyond our control such as the weather, changing fishery industry, changing types of users in the boating industry in general (trailering versus docking).  Maintenance of the docks is a struggle due to cash flow issues.  Need a good picture of the operating expenses because the budget isn’t clear on what those expenses are.  Deficit of about $40,000.00 a year. What are our opportunities that we could take advantage of?  More tournaments especially in the shoulder season before July/August.  Early and late season deals (reduced rates, pay for 2 days get the 3rd day free, etc.)  Increase/Improve marketing efforts with a couple of ideas including developing a welcoming packet for marina users and arranging for shuttles to the casino.  Develop a sister city program with Kewanee, Wisconsin.  Reach out to key stakeholders/groups/organizations such as the Chicago Yacht Club to tap into the opportunities that the Mackinac Race presents.  Update the website.  Create opportunities and improve efforts to create a meaningful interaction with the downtown area.  Create an Explore the Shores kayak/canoe launch site. What is our goal? GOAL: To make the Harbor profitable. What are the strategies and actions we are going to take to achieve our goal? BOARD COMPOSITION 1. Strategy: Ensure that the Board is composed on a wide variety of stakeholders. 1.1. Action Item(s): 1.1.1. ORDINANCE REVIEW: Evaluate, and take action to revise, the Ordinance to ensure that it allows for a wide variety of stakeholders. 1.1.2. RECRUITMENT: Each current Board member will continuously ask key stakeholders to apply for a Board position. 2. Strategy: Work to ensure that the infrastructure of the marina is well maintained and replaced when needed promptly to ensure that the facility is meeting the demands of the users. 2.1. Actions Item(s): 2.1.1. SKID PIERS: Ensure that the skid piers are maintained on a regular basis as part of the City’s capital improvement plan. 2.1.2. DOCKS: Evaluate and identify docks that need repairing and establish a schedule and allocate funds to have the work done. 2.1.3. BOAT LAUNCHES: Evaluate, identify priorities, and support efforts to maintain the City owned boat launches (1st Street and Arthur Street). PROFITABILITY 3. Strategy: Understand the Marinas profitability and take steps to rectify the outcome of the evaluation. Action Item(s): 3.1.1. LOSS REVENUE: Identify loss revenue opportunities. 3.1.2. REVENUE SOURCES: Identify potential revenue sources such as grants and philanthropy. 3.1.3. EXPENSES: Evaluate the budget to determine actual expenses in order to identify ways to reduce those expenses. EXPANDING REVENUE STREAMS 4. Strategy: Identify opportunities to expand the revenue stream of the marina. Action Items: 4.1.1. TRANIENT USERS NEEDS: Understand the needs, and competition for, transient users. 4.1.2. CHANGE OF FOCUS: Work to change the focus of the harbor from fisheries dependent to transient users.  4.1.3. EARLY & LATE SEASON: Increase the use of the Marina in the early and late seasons. COLLABOARTION 5. Strategy: Collaborate with strategic partners. Action Item(s): 5.1.1. Lead the effort to have “around the lake” discussions in order to understand … 5.1.2. Form a sister’s marina relationship with Kewanee, Wisconsin. 5.1.3. Reach out to key stakeholders/groups/organizations (such as the Chicago Yacht Club and the associated Mackinaw Race event) to tap into the opportunities. MARKETING & PROMOTION 6. Strategy: Improve marketing and promotion efforts to include not only the fisheries industry but also the tourism industry. Action Item(s): 6.1.1. Update the website. 6.1.2. Strengthen the marinas relationship and impact to the downtown district. 6.1.3. Update information in the Manistee County Visitors Guide.  HARBOR COMMISSION MINUTES MEETING OF JANUARY 19, 2016 A regular meeting of the Manistee Harbor Commission was held on Tuesday, January 19, 2016 at 1 p.m. in the Second Floor Conference Room, City Hall, 70 Maple Street, Manistee MI 49660. The meeting was called to order by the Vice-Chair. Roll Call Present Excused Absence Unexcused Absence Commissioner Dave Bachman  Commissioner Ty Cook  Commissioner Vacancy --- --- --- Commissioner Vacancy --- --- --- Commissioner Jim Smith  Commissioner Alex Zaccanelli  Commissioner Roger Zielinski  City Manager Thad Taylor  OTHERS PRESENT: None APPROVAL OF AGENDA MOTION by Roger Zielinski, second by Jim Smith, to approve the agenda as presented. Voice vote - Motion carried. PUBLIC COMMENTS ON AGENDA ITEMS  None ELECTION OF OFFICERS As required in the bylaws, the election of officers shall occur at the first meeting of each calendar year and officers shall take office upon selection and shall hold office for a term of one year. For the position of Chair: Alex Zaccanelli nominated Ty Cook (declined) Ty Cook nominated Alex Zaccanelli There being no further nominations, all voted in favor of Alex Zaccanelli as Chair. For the position of Vice-Chair: Roger Zielinski nominated Jim Smith Jim Smith nominated Ty Cook There being no further nominations, all voted in favor of Ty Cook as Vice-Chair. APPROVAL OF MINUTES MOTION by Roger Zielinski, second by Jim Smith, to approve the minutes for the October 20, 2015 meeting as presented. Voice vote - Motion carried. STAFF REPORTS Harbormaster. No report. Harbor Commission Minutes – January 19, 2016 Page 1 City Manager. Welcomed City Manager Thad Taylor to the Harbor Commission. Mr. Taylor provided a brief bio. Copies of the 2015 Highlights booklet were distributed. COMMITTEE REPORTS  No current standing committees. Following discussion Harbor Commission decided to approach the subject of marketing as a whole. Zielinski will contact the Alliance for Economic Success (AES) to see if they can assist in tying marketing to the strategic plan prepared by the AES and to other community entities like the DDA. Marketing is something that should be discussed prior to the boating season so a special meeting would be called if AES can participate in March. Briefly discussed Ninth Street boat launch. UNFINISHED BUSINESS  Promotional Flier for Marina Facilities. Not completed by previous Marketing Committee. Will seek assistance from the AES.  Pay Tube at Arthur Street Launch Ramp – DPW Director Jeff Mikula previously reported that this will be ordered this winter and installed prior to the 2016 season. Discussed changing the ordinance from pay to launch to pay to park. Council strategic plan includes a future goal of purchasing the upper parking lot from Consumers. NEW BUSINESS  Annual review of Bylaws. MOTION by Ty Cook, second by Jim Smith to accept the bylaws as presented; no changes are required. All voted in favor – motion carried.  Annual review of Strategic Plan. Commission reviewed the plan and will be asking the Alliance for Economic Success for assistance and again discussed the need to connect with downtown stakeholders like the Downtown Development Authority. Roger Zielinski will attend a future DDA meeting and extend another offer to collaborate. PUBLIC COMMENTS  None OTHER COMMENTS  Ty Cook advised that the Tight Lines for Troops event will be held at the Municipal Marina this year. Great opportunity to showcase the marina. Both Roger Zielinski and Dave Bachman are on the event committee. Ty Cook would like more involvement in this event by the Harbor Commission. Lots of opportunities for volunteers and to get merchants involved.  Fishery update from Roger Zielinski and Jim Smith who attended the state workshop on January 9, 2016 at WSCC. Discussed wild vs. planted salmon mortality rate, invasive species, and other concepts like fish farming and commercial fishing. ADJOURNMENT Next meeting is scheduled for April 19, 2016 at 1:00 p.m. in the Second Floor Conference Room, City Hall. MOTION to adjourn by Roger Zielinski second by Ty Cook at 2:05 p.m. Draft - cl Cynthia Lokovich, CAP-OM Recording Secretary Harbor Commission Minutes – January 19, 2016 Page 2  HARBOR COMMISSION MINUTES MEETING OF FEBRUARY 24, 2016 A special meeting of the Manistee Harbor Commission was held on Wednesday, February 24, 2016 at 8 a.m. in the Second Floor Conference Room, City Hall, 70 Maple Street, Manistee MI 49660. The meeting was called to order by the Chair. Roll Call Present Excused Absence Unexcused Absence Commissioner Dave Bachman  Commissioner Ty Cook  Commissioner Vacancy --- --- --- Commissioner Vacancy --- --- --- Commissioner Jim Smith  Commissioner Alex Zaccanelli  Commissioner Roger Zielinski  City Manager Thad Taylor  OTHERS PRESENT: Tamara Buswinka of the Alliance for Economic Success PUBLIC COMMENTS ON AGENDA ITEMS  None STRATEGIC PLAN REVIEW & UPDATE At their January 19, 2016 meeting the Harbor Commission decided to approach the Alliance for Economic Success (AES) to assist them in their annual review of the strategic plan and to further discuss marketing opportunities. Tamara Buswinka, AES Community Development Director reviewed the existing goals to determine if they were achieved, still relevant, and/or which ones needed to be revised. Following extensive discussion the group reached a consensus to revise the document to redirect the Harbor Commission’s focus to their #1 goal, to make the harbor profitable. A new plan will be drafted and this should take about two weeks. In the meantime, members were given action steps to work on: 1.) recruit potential new members to fill the current vacancies on the commission; 2.) contact area stakeholders to encourage attendance at future meetings in order to work toward collaborating on common goals for the benefit of the City of Manistee. PUBLIC COMMENTS  None ADJOURNMENT Next regular meeting is scheduled for April 19, 2016 at 1:00 p.m. in the Second Floor Conference Room, City Hall. Adjourned at the Call of the Chair at 10:00 a.m. Draft - cl Cynthia Lokovich, CAP-OM Recording Secretary Harbor Commission Minutes – February 24, 2016 Page 1 2012 - 2013 Rate Structure: $5 / Daily, $35 / Seasonal 2013 - 2016 Rate Structure: $10 / Daily, $40 / Seasonal 2012 FIRST STREET BOAT LAUNCH REVENUE PRESEASON MAY JUNE JULY AUGUST SEPTEMBER TOTALS Seasonal Permits 31 = $1,085 89 = $3,115 69 = $2,415 150 = $5,250 96 = $3,360 8 = 280 443 = $15,505 Daily Permits 0 114 = $570 137 = $685 687 = $3,435 1,279 = $6,395 626 = $3,130 2,843 = $14,215 Annual Total $29,720 2013 FIRST STREET BOAT LAUNCH REVENUE PRESEASON MAY JUNE JULY AUGUST SEPTEMBER TOTALS Seasonal Permits 39 = $1,365 78 = $2,730 54 = $1,890 104 = $4,160 224 = $8,960 23 = $920 522 = $20,025 Daily Permits 14 = $70 137 = $685 109 = $545 199 = $1,990 734 = $7,340 285 = $2,850 1,478 = $13,480 Annual Total $33,505 2014 FIRST STREET BOAT LAUNCH REVENUE PRESEASON MAY JUNE JULY AUGUST SEPTEMBER TOTALS Seasonal Permits 35 = $1,400 113 = $4,520 95 = $3,800 126 = $5,040 159 = $6,360 22 = $880 550 = $22,000 Daily Permits 0 65 = $650 100 = $1,000 198 = $1,980 687 = $6,870 255 = $2,550 1,305 = $13,050 Annual Total $35,050 2015 FIRST STREET BOAT LAUNCH REVENUE (As of 10/06/15) PRESEASON MAY JUNE JULY AUGUST SEPTEMBER TOTALS Seasonal Permits 84 = $3,360 69 = $2,760 78 = $3,120 106 = 4,240 109 = $4,360 52 = $2,080 498 = $19,920 Daily Permits 31 = $310 39 = $390 64 = $640 219 = 2,190 338 = $3,380 459 = $4,590 1,150 = $11,500 Annual Total $31,420 2016 FIRST STREET BOAT LAUNCH REVENUE (As of 4/1/16) PRESEASON MAY JUNE JULY AUGUST SEPTEMBER TOTALS Seasonal Permits 32 = $1,280 Daily Permits 4 = $40 Annual Total Updated: April 1, 2016 FACEBOOK / WEBSITE POST 4/7/16 NOTICE: The pay tube is now installed and operational at the Arthur Street Launch Ramp. See instructions on the envelope/pay tube. Rates: $10 daily; or you can purchase a seasonal sticker at City Hall for $40. The seasonal sticker covers all launch facilities in the City of Manistee.