City Council
Regular MeetingMartinsville, VA · May 14, 2024
Agenda
AGENDA--CITY COUNCIL
CITY OF MARTINSVILLE, VIRGINIA
Council Chambers – Municipal Building
5:00pm Work Session 6:00pm Executive/CLOSED Session
7:00pm Regular Session
Tuesday May 14, 2024
5:00 pm – WORK SESSION / BRIEFING
1. Discuss Consent Agenda Items
A. VML Policy Committee Appointments
B. Five Points Housing Project Completion Funding
C. Discussion of FY2024-25 proposed budget
1. Uptown Partnership budget request
2. Virginia Cooperative Extension budget request
2. Quarterly Department Updates:
A. Community Development
B. Public Information Officer
C. Human Resources
6:00 pm – EXECUTIVE/CLOSED SESSION
1. 2.2-3711-A.1: Discussion, consideration, or interviews of prospective candidates
for employment, assignment, appointment, promotion, performance, demotion,
salaries, disciplining, or resignation of specific public officers, appointees, or
employees of any public body, concerning appointments or reappointments to
Boards and Commissions.
2. 2.2-3711.A.3: Discussion or consideration of the disposition of publicly held real
property, where discussion in an open meeting would adversely affect the
bargaining position or negotiating strategy of the public body, concerning the
BB&T project.
7:00 pm - Regular Session
1. Call to Order
2. Pledge to the American Flag by Council Member Tammy Pearson.
3. Invocation –
4. Proclamations and Presentations
A. Proclamation for Building Safety Month
5. Consent Agenda
A. Items Previously Discussed
1. VML Policy Committee Appointments
2. Five Points Housing Project Completion Funding
B. Board Appointments
1. Anchor Group
2. Children’s Services Act
3. Arts and Cultural Committee
4. Architectural Review Board
6. Regular agenda or New business
A. Overview and Summary of a 2024 Regional Housing Study prepared by the
West Piedmont Planning District Commission
B. 2nd Reading and Adoption of Amendment to Zoning Ordinance related to
Building Height Restrictions and Handicapped Parking Space requirements.
7. Take any action necessary as a result of the Executive Session
8. Communications from Visitors / Business from the Floor
The public comment portion of the Council meeting provides citizens with the opportunity to discuss matters
relevant to the operation of the City, which are not listed on the printed agenda. Citizens who wish to
participate in a meeting’s public comment period may do so by emailing their comments to Karen Roberts,
Clerk of Council, at kroberts.martinsvilleva.gov, calling in their comments to 276-403-5182, faxing comments
to 276-403-5280, or mailing comments to the City of Martinsville, attn.: Karen Roberts, P.O. Drawer 1112,
Martinsville, VA 24114. Comments must be received by 12:00noon May 13, 2024. Citizens may also request to
speak at the Council meeting in the same manner. Comments, or a request to speak, must be received by
noon the day before a Council meeting for consideration by Council at the meeting. Any person submitting
comments or requesting to speak must identify themselves by name and address, including zip code, limit
their remarks to 3 minutes or less (as read aloud), address a topic of City business, and refrain from making
any personal references or accusations of a factually false and/or malicious nature. Priority for comments
AGENDA--CITY COUNCIL CITY OF MARTINSVILLE, VIRGINIA Council Chambers – Municipal Building 5:00pm
Work Session 7:00pm Regular Session DATE is given to City residents, taxpayers, and business owners.
Speakers may not yield time. Groups of speakers on the same topic must designate a single representative.
Comments violating these rules may not be presented at the Council meeting. Any speaker violating these
rules may be removed from the podium or from the Council chamber. This policy does not apply to public
hearings, at which any citizen of Martinsville may appear and speak on the subject of the public hearing.
9. Comments by Members of City Council (5 mins)
10. Communications
A. City Manager
B. City Attorney
C. Monthly Financial Update
11. Adjournment
STAFF REPORT
MEETINGS: May 14, 2024
TITLE: Five Points Housing Project Completion Funding
STAFF RESPONSIBLE Greg Maggard
BACKGROUND/HISTORY
The City, with grant assistance from the Harvest Foundation, has been constructing the Five Points
Housing Project for the last few years. All the homes are now complete with only a few site-related
improvements left. Unfortunately, the grant funds have been fully expended with approximately
$50,000 of improvements left to complete.
POLICY EXPLANATION
Providing good quality, affordable housing was identified in the 2020 Housing Market Study and
Needs Analysis. The Five Points Development provides housing to meet these needs.
FISCAL IMPACT/FUNDING SOURCE
$50,000 of ARPA Funds
ACTION REQUESTED/ALTERNATIVES:
1. Approve the appropriation of $50,000 in ARPA Funds to complete the Five Points Housing
Development Project. Alternative-utilize General Funds to complete improvements.
1
STAFF REPORT
ATTACHMENTS:
Five Points Development
Remaining Improvements
5/1/2024
• Complete the paving of newly constructed roadway
• Install the remaining fencing along perimeter of site
• Construct remaining curb and gutter at newly constructed roadway
• Repair curb and gutter along Emanual St.
• Construct remaining sidewalk throughout the development
• Install grass to 4 completed lots
• Remove all temporary stormwater devices
• Pave driveway at 4 completed lots
• Install ADA compliant ramp at ADA designated home
• Revise DEQ stormwater permit and drawings
• General cleanup of site
2
ORDINANCE 2024-U-1
The Budget for Fiscal Year 2024-2024
BE IT ORDAINED by the Council of the City of Martinsville, Virginia in regular session assembled May 14,
2024, that the following sums of money be and hereby are appropriated – by specific Fund – for the City’s
fiscal year ending June 30, 2025 from the following Fund sources of estimated revenue:
SUMMARY STATEMENT OF BUDGET ESTIMATES
2024-2025
PROJECTED BUDGETED CHANGES
FUND
FUND REVENUES EXPENDITURES BALANCE
General $38,096,430 $35,514,868 2,581,799
Meals Tax $0 $0 $0
IDA $250,000 $250,000 $0
Capital Reserve $0 $0 $0
Refuse $2,136,950 $2,136,950 $0
Telecom $2,280,031 $2,280,031 $0
Water $4,316,260 $4,316,260 $0
Sewer $5,507,629 $5,507,629 $0
Electric $24,748,380 $24,748,380 $0
Street Fund $4,442,559 $4,442,559 $0
Stormwater Fund $420,620 $420,620 $0
CDBG $0 $0 $0
Cafeteria* $2,186,601 $2,186,601 $0
School – Federal Programs $2,267,523 $2,267,523 $0
School Operating* $28,050,273 $28,050,273 $0
TOTALS: $114,703,256 $112,121,694 $2,581,799
*Information on cafeteria and school operating funds is provided by school personnel.
Tax Rates:
Real Estate: $0.99 per $100 assessed value (unchanged)
Personal Property: $2.30 per $100 assessed value (unchanged)
Machinery/Tools: $1.85 per $100 assessed value (unchanged)
Electric Rates:
5% average increase across all categories
Water & Sewer Rates
Increase cost per additional thousand gallons to $3.50. Base rates will remain the same.
Stormwater Rate
$3 per month for residential customers; $3.50 - $4.00 per month for non-residential customers
Attest: ____________________________________________
Karen Roberts, Clerk of Council
Community
Development
Department Overview
May 14, 2024
Community Services Team
Community Services combine the focus of Community Development, Economic
Development, and Housing Development
• Keith Holland, Community Development Director
• Kris Bridges, Building Official/Zoning Administrator
• Hanna Powell, Community Development Specialist
• Mark Price, Inspector
• Devontae Jordan, Code Compliance Inspector
• Loretta Richardson, Code Compliance Inspector
• Tammy Davis, Permit Technician
• Kim Walker, Housing Administrator
• Economic Development position currently vacant
Community Revitalization
• Parks Improvement Plan
• CDBG Fayette Street Revitalization Grant
• Wayfinding Signage Update
• Community Forest Revitalization Program
• Opportunity Appalachia/ Amphitheater Project
• Climate Action Plan
Housing
• Aaron Mills Senior Housing
• Fayette Street Lofts
• Pine Hall Housing Project
• BB&T Rehabilitation Project
• Housing development at Beaver St./Fayette St.
Planning & Zoning
• Amendments to Zoning Ordinance
• Amendments to Enterprise Zone Incentives
• Creation of City Policy for Murals and Public Art
• Creation of a new Comprehensive Plan
• Creation of Arts & Cultural Master Plan
• Updates to the Historic District Guidelines
Economic Development
• Administer 2 Enterprise Zones and 1 Opportunity Zone
• Redevelopment of 51 Lester Street
• Brownfield Grants
• Uptown Partnership/MHC Chamber of Commerce
• Industrial Development Authority
Neighborhood Services
Building Code Enforcement
• Plan Reviews • Complaints
• Issuance of Permits • Nuisance Inspections
• Building Inspections • Property Maintenance
Boards & Commissions
• Architectural Review Board (ARB)
• Arts & Cultural Committee (ACC)
• Board of Zoning Appeals (BZA)
• Planning Commission (PC)
• Industrial Development Authority (IDA)
Things To Do….
• Secure a qualified consulting firm to begin developing a new Comprehensive Plan
with an emphasis on community engagement
• Strategic use of grant funding to conduct building maintenance conditions in
Uptown business district and work with building owners to address code
compliance issues and continue demolitions of unsafe and derelict buildings
• Review current incentives in Enterprise Zones to address effectiveness and
targeted private investment
• Seek CDBG and Virginia Housing grants for housing rehabilitation, code
enforcement, blight remediation, small business revolving loans, and capacity
development to help nonprofit development (i.e. re-establish and grow a Habitat
for Humanity chapter for MHC)
• Develop RFP for development/redevelopment of publicly held properties and
increase tax-producing properties in the City
• Develop an Arts & Culture Master Plan
• Many, many more
Questions and Comments
STAFF REPORT
MEETINGS: May 14, 2024
TITLE: Proclamation of May as Building Safety Month
STAFF RESPONSIBLE Keith Holland, Community Development Director
BACKGROUND/HISTORY
The City of Martinsville annually issues a Proclamation to designate May as Building Safety
Awareness Month. The proclamation is intended to raise public awareness of the dangers that
unsafe building conditions create.
POLICY EXPLANATION
City Council have traditionally issued proclamations to designate special days, weeks, or entire
months to recognize the need for increased awareness of matters of public interest, public health,
safety and welfare, and acknowledgment of efforts of individuals or groups for achievement.
FISCAL IMPACT/FUNDING SOURCE
None
AVAILABLE BUDGET PURCHASE AMOUNT
NA NA
ACTION REQUESTED/ALTERNATIVES:
1. Approve the attached Proclamation from the International Code Council to recognize May
as Building Safety Month in the City of Martinsville
ATTACHMENTS:
1. Proclamation
1
City of Martinsville
Proclamation of May as Building Safety Month
May 14, 2024
A CITY WITHOUT LIMITS
Purpose
Recognize the importance of safe buildings and resiliency of the community through efforts of
professional building safety and fire prevention officials, architects, engineers, builders,
tradespeople, design professionals, laborers, plumbers and others in the construction industry––
who work year-round to ensure the safe construction and maintenance of buildings
Bring attention to the theme of “Mission Possible” for Building Safety Month 2024 and raise
awareness of building safety on a personal, community, and global scale
Building Safety Month Proclamation
Questions?
Proclamation
Building Safety Month — May 2024
WHEREAS, Martinsville, Virginia, is committed to recognizing that our growth and strength depend
on the safety and essential role our homes, buildings, and infrastructure play, both in everyday life
and when disasters strike, and;
WHEREAS, our confidence in the resilience of these buildings that make up our community is
achieved through the devotion of vigilant guardians––building safety and fire prevention officials,
architects, engineers, builders, tradespeople, design professionals, laborers, plumbers, and others
in the construction industry––who work year-round to ensure the safe construction of buildings,
and;
WHEREAS, these guardians are dedicated members of the International Code Council, a nonprofit
that brings together local, state, territorial, tribal, and federal officials who are experts in the built
environment to create and implement the highest-quality codes to protect us in the buildings where
we live, learn, work and play, and;
WHEREAS, these modern building codes include safeguards to protect the public from hazards
such as hurricanes, snowstorms, tornadoes, wildland fires, floods and earthquakes, and;
WHEREAS, Building Safety Month is sponsored by the International Code Council to remind the
public about the critical role of our communities’ largely unknown protectors of public safety––our
local code officials––who assure us of safe, sustainable, and affordable buildings that are essential
to our prosperity, and;
WHEREAS, “Mission Possible,” the theme for Building Safety Month 2024, encourages us all to
raise awareness about building safety on a personal, local, and global scale and;
WHEREAS, each year, in observance of Building Safety Month, people all over the world are asked
to consider the commitment to improve building safety, resilience and economic investment at home
and in the community, and to acknowledge the essential service provided to all of us by local and
state building departments, fire prevention bureaus and federal agencies in protecting lives and
property.
NOW, THEREFORE, I, LC Jones, Mayor of the City of Martinsville, do hereby proclaim the month of
May 2024 as Building Safety Month. Accordingly, I encourage our citizens to join us as we
participate in Building Safety Month activities.
___________________________________________
LC Jones
Mayor
STAFF REPORT
MEETINGS: May 14, 2024
TITLE: Overview and Summary of a 2024 Regional Housing Study Prepared
by the West Piedmont Planning District Commission
STAFF RESPONSIBLE Keith Holland, Community Development Director
BACKGROUND/HISTORY
The West Piedmont Planning District Commission recently completed a comprehensive housing
study for their region, with specific details and recommendations for each local government,
including Martinsville. West Piedmont Planning District Commission (WPPDC) undertook this
housing study in partnership with the Virginia Center for Housing Research at Virginia Tech
(VCHR) and HousingForward Virginia (HFV). PDCs serve member local governments within
their region and build regional approaches to issues like economic development, transportation,
and legislative priorities. The West Piedmont Planning District’s member localities are: Franklin,
Henry, Patrick, and Pittsylvania Counties; the Cities of Danville and Martinsville; and the Town
of Rocky Mount. Each member locality identified housing as a concern in their jurisdiction and
with the opportunities offered through Virginia Housing, elected to conduct a regional housing
study.
Sean Campbell, Housing Programs Director and Kristie Eberly, Executive Director of WPPDC
will attend the City Council meeting on May 14 to present the findings of the study and
suggested action items for the City to undertake to address housing needs.
POLICY EXPLANATION
The attached study is a 24-page summary of the report. The full technical report is available on the
Community Development web page on the City’s website for anyone interested in more details
and data analysis.
FISCAL IMPACT/FUNDING SOURCE
None
AVAILABLE BUDGET PURCHASE AMOUNT
N/A N/A
1
STAFF REPORT
ACTION REQUESTED/ALTERNATIVES:
1. No action required
ATTACHMENTS:
1. 2024 WPPDC Housing Study Consumer Version
2
City of Martinsville
Presentation by WPPDC on 2023/24 Regional Housing Study
May 14, 2024
A CITY WITHOUT LIMITS
Purpose
WPPDC staff will be providing an overview of the recently completed 2023/24 Regional Housing
Study as well as highlight recommended strategies for the City of Martinsville for developing
more housing opportunities to support expected growth
This summary version offers high-level information and conclusions. Details regarding data,
analysis, conclusions, and proposed solutions can be found in the full, technical study report.
This study and recommended actions will provide support for Development Services staff and city
administration to develop programs around housing and sound land use in cooperation with the
City Planning Commission during the development of a new Comprehensive Plan
WPPDC Regional Housing Study
Questions?
2024 West Piedmont Planning District Commission
HOUSING STUDY
Housing Study Sections
Prepared by the Virginia Center
Introduction for Housing Research at Virginia Tech,
HousingForward Virginia, and the West
WPPDC Regional Analysis Piedmont Planning District Commission
for West Piedmont Planning District
Pittsylvania County & City of Danville Commission Member Localities:
Franklin County, Henry County, Patrick
Franklin County County, Pittsylvania County, City of
Danville, City of Martinsville and the
Henry County & City of Martinsville Town of Rocky Mount
Patrick County
2023/24 WPPDC Housing Study
Introduction
About the Study
West Piedmont Planning District Commission (WPPDC) undertook this housing study in partnership
with the Virginia Center for Housing Research at Virginia Tech (VCHR) and HousingForward Virginia
(HFV). PDCs serve member local governments within their region and build regional approaches
to issues like economic development, transportation, and legislative priorities. The West Piedmont
Planning District’s member localities are: Franklin, Henry, Patrick, and Pittsylvania Counties; the Cities
of Danville and Martinsville; and the Town of Rocky Mount. Each member locality identified housing as
a concern in their jurisdiction and with the opportunities offered through Virginia Housing, elected to
conduct a regional housing study.
This summary version offers high-level information and conclusions. Details regarding data, analysis,
conclusions and proposed solutions can be found in the full, technical study report.
Study Scope
Phase 1: Needs Assessment, Market Analysis, Training
VCHR assessed county, city and town trends in the context of the region to identify jurisdiction-specific
challenges and opportunities. As a part of the study, VCHR trained WPPDC staff to compile publicly
available housing data, assess its reliability, and interpret the data in the context of the region and
individual localities.
Phase 2: Analysis of Barriers & Community Outreach
WPPDC staff coordinated listening sessions for VCHR and HFV to learn about housing market
conditions and challenges from local staff and stakeholders. VCHR and HFV met with staff from each
county and city as well as a number of Town representatives. Staff and stakeholders described each
jurisdiction, its housing stock, housing challenges and potential opportunities.
Local representatives identified specific issues affecting their communities, which helped to guide
the analysis. These issues included workforce housing; housing equity, aging and substandard
housing stock and opportunities for rehabilitation; options for aging in place; the availability of
housing affordable to residents at diverse income levels, and; gaps in the availability of housing. VCHR
conducted interviews to fill gaps from the initial listening sessions. These conversations focused on
building and development, vulnerable populations, and the key geographies not addressed in the
listening sessions.
Phase 3: Strategy Development
HFV reviewed the information developed by VCHR’s Needs Assessment and Market Analysis work to
compile a tailored menu of housing policies and strategies associated with the needs highlighted in
preliminary data analysis drafts and goals discussed by staff and stakeholders.
WPPDC, HFV and VCHR convened meetings with each jurisdiction to review housing needs and
understand the best practice policies that would address those needs. With jurisdiction input, HFV
created tailored solutions for each jurisdiction and provided additional detail for the policies selected
by the jurisdictions. Brief descriptions of solutions are included in this summary version of the study.
Solutions in the full, technical report have greater details, including responsible actors and their roles,
implementation steps, funding requirements, possible funding sources, and relevant best practices.
2023/24 WPPDC Housing Study Introduction - 1
WPPDC Regional Analysis 240,482
Region’s
population
Population
The West Piedmont PDC Region includes the counties of Franklin, Henry, Patrick, 99,190
and Pittsylvania, the Cities of Danville, and Martinsville. The region’s population is
households
240,482 and comprises 99,190 households. Most of the region’s households (76%) live
within the four counties.
76%
Regionwide Housing Challenges lives within
the four
The submarkets throughout the region have many commonalities counties.
and similar housing challenges that lend themselves to regional initiatives
and approaches to housing solutions.
Franklin County
Pittsylvania County
City of Martinsville
Patrick County City of Danville
Henry County
2023/24 WPPDC Housing Study Regional Analysis - 1
Housing Conditions
Local government staff and stakeholders throughout the region identified the conditions of housing
as a challenge for both existing and prospective residents. The energy performance, maintenance
costs, and upgrade costs of a housing unit depend greatly on the age of the unit. Older units usually
cost more to heat and cool and require more maintenance and upgrades to retain their full market
value. Homes built in the 40s and 50s benefit from solid construction of that era, and typically have
had up to two “upgrades” in their history. Housing built in the 1960s is often less well located and
has higher transportation costs. Many homes built between 1960s and 1980s have not had any major
upgrades since their original construction and may need upgrades soon to remain competitive in
their housing markets.
Source: VCHR tabulation of 2021 ACS 5-year Estimates
Danville and Martinsville have the oldest stock in the region, with almost half of the cities’ housing
built prior to 1960. The region’s counties have housing that is more evenly distributed across
decades prior to 2000. Franklin County, which has the highest demand market it the region, has seen
the most housing development since 2000.
2023/24 WPPDC Housing Study Regional Analysis - 2
Shifting Needs and Preferences
Households in the WPPDC are smaller today. Young families struggle to find affordable starter homes
and 60 and older people are seeking conveniences that support aging.
Buyers are looking for homes that do not require major renovations. Renters prefer larger floorplans
with higher-end amenities. Younger buyers and renters are looking for smaller single-family homes.
Despite preferences, many households encounter financial obstacles. Local governments can incentivize
development of smaller-scale housing. Adding smaller multifamily or attached units may increase the
number of affordable, high-quality units in the market without subsidy. Well-designed multifamily
developments can offer conveniences to help move renters and buyers away from single family units.
Older homebuyers, 60 and over, gravitate toward suburban and small town living as well as resort
living. Almost half of households in the WPPDC region are led by individuals that are 60 and over.
Source: 2021 ACS 5-year Estimates
Workforce Housing
Low wage workers in common occupations throughout the region face housing
challenges. Households with only one worker can have difficulty finding Registered nurses
affordable housing. Most of the region’s working households are single earner. can afford housing,
even as single earner
In Danville, except for registered nurses, no workers in the top ten occupations
can afford the median rent as a single earner. Some experienced workers in the
top ten occupations can afford median rent. However, homeownership is still
out of reach.
Affordable housing throughout the region is not available for food service
workers and cashiers, even ones with a higher experience level and sharing Affordable housing is not
available for food service
housing costs with another worker. Some occupations like personal care aids in workers & cashiers
Danville and Pittsylvania County and security workers in Patrick County will find
it difficult to find affordable housing at any experience level. These occupations
may not be able to afford purchasing a home if they are sharing costs with
another worker in the same occupation.
Many of the workers that are unable to find affordable housing fill important
roles in the community. Housing insecurity forces them to make decisions that Even experienced security
workers find it difficult to
adversely affect their and their family’s health and future. find affordable housing
2023/24 WPPDC Housing Study Regional Analysis - 3
Housing Insecurities Homelessness
In the WPPDC region around 24% of households It is estimated that over 10,000 households in
spend more than 30 percent of their income the WPPDC region are at risk of homelessness,
on housing. Of those households 21,300 which is roughly 10% of total households in the
have incomes of less than 80 percent of the region, 5,750 renter households, and 4,400 owner
Area Median Income. These households will households.
often have to make choices between housing
10%
and other necessities like food, clothing,
transportation, and medical care. Quite often
At Risk of Homelessness
they live with the fear of losing their housing and
may experience homelessness.
Renters are more likely to be affected by Literal homelessness is difficult to accurately
increasing housing costs than homeowners. count in suburban, exurban, and rural contexts.
Homeowners generally have a fixed mortgage The WPPDC region has limited services for
payment; renters typically are subject to annual households that experience homelessness. Often
rent increases and more likely to experience unsheltered people will move between the
housing cost-burden at a higher rate than homes of friends and family or squat in unused
homeowners. Homeowners can become cost buildings or camp. The 2023 Point-in-time count
burdened due to economic hardships such in the WPPDC region identified more than 100
as job loss, maintenance costs, death of a family people experiencing literal homelessness. The
member or fixed incomes that do not keep up number of school-aged children experiencing
rising costs of taxes, utilities, and insurance. homelessness are often a better indicator of
homelessness challenges in these contexts. In
the 2020-2021 school year at least 221 students
Cost-burdened Households in the WPPDC Region were identified as
by Tenure experiencing homelessness.
11,446 Renter Households
8,932 Households Owning with a Mortgage
3,683 Households Owning Free and Clear
Source: 2021 ACS 5-year Estimates
2023/24 WPPDC Housing Study Regional Analysis - 4
Designate West
Regional Solutions
Piedmont Planning
District Commission
as the region’s
land bank.
Property vacancies and blight are consistent
issues among nearly all localities in the region.
Population decline and disinvestment were early
factors that contributed to property abandonment
and neglect. Real estate speculation now plays a major role in current property conditions.
As a land bank, WPPDC would be able to acquire, manage and develop, and redevelop abandoned properties.
These properties could then be returned to productive use. Land banks can be used to acquire neighboring lots
or hold land responsibly until market conditions improve, more often land banks attempt to quickly acquire and
dispose of property to meet community goals.
Land banks are able to receive properties directly from localities, avoiding a competitive bidding process. They
can also acquire properties on the private market. In addition, land banks in Virginia are exempt from real estate
taxes, which better allows them to focus resources on improving and maintaining properties.
Coordinate home
repair and
rehabilitation
programs at the
regional level to
maximize
reach and impact.
This strategy involves partnering with local
and regional offices, banks, and service providers to create accessible pathways for property owners to tap
into home improvement resources, such as those offered by DHCD, SERCAP, and USDA Rural Development. By
strategically aligning program waitlists and the eligible uses for funds, resources can be distributed more
efficiently and effectively.
Further enhancing this strategy, recruiting community ambassadors will be key to expanding awareness and
building trust within local communities. These ambassadors can play a crucial role in informing residents about
available programs and resources. Additionally, developing a robust applicant pipeline will enable a more
targeted approach to addressing housing needs.
By implementing a system to “triage” applications, priority can be given to those with the highest needs,
ensuring that the most critical cases receive timely attention and resources. This comprehensive approach aims to
streamline efforts, avoiding duplication and ensuring that home repair and rehabilitation programs reach those
most in need.
2023/24 WPPDC Housing Study Regional Analysis - 5
60,883
Residents
24,663
Households
Pittsylvania County 76.6%
& City of Danville Homeowners
In 2021, Pittsylvania County was home to 60,883 residents, residing in 24,663
households. Of the county residents, 1,813 residents lived in its three towns. 42,556
The home ownership rate is high at over 76 percent. Around 40 percent of Residents
households have at least one member that is over 65 years old.
In the same year, 42,556 people (18,590 households) called the City of Danville
home. The home ownership rate in Danville is considerably lower than the
18,590
county at only 51 percent. The number of households with at least one person Households
over 65 is only slightly lower than Pittsylvania County.
These localities are connected in both housing and employment. The City of 51%
Danville being the traditional employment center and the county offering
Homeowners
suburban and rural housing opportunities. The majority of residents in both
localities commute to work within their own locality or to the other.
The median sale price in 2022 for Pittsylvania County was $167,000. The City of Danville was slightly
lower at $139,900. Both communities have seen a drastic increase in sale prices since 2019. Homes stay
on the market for about 2 months in both localities. Steadily increasing median price and decreasing
days on the market show an increase in housing demand.
Median Sold Price
Source: VCHR
Tabulation
of 2014-2022
MLS Data
2023/24 WPPDC Housing Study Pittsylvania County & City of Danville - 1
Median rent is similar in both localities, with the county being $831 and the city $770. Increases in
rent are also evidence of increasing demand, however increasing rent can be challenging for some
residents. A household is considered housing cost-burdened when they need to spend more than 30
percent of their income on housing. In Pittsylvania County, 38.3% of renters are cost-burdened and in
the City of Danville 42.6% of renters are cost-burdened.
Median Gross Rent
Source: VCHR
tabulation of
2015-2022 ACS
5-year, not
adjusted
Stakeholders at both the City of Danville and Pittsylvania County discussed concerns about the
age of the homes in their localities. In the city, 48 percent of the housing inventory was built prior
to 1959. The county’s inventory for the same period is considerably smaller at 20 percent. Fewer
than 1,000 new housing units have been built in the city since 2000. In the county, 5,003 units were
constructed after 2000.
Source: VCHR tabulation of 2021 ACS 5-year Estimates
2023/24 WPPDC Housing Study Pittsylvania County & City of Danville - 2
Improve housing
conditions—especially
Pittsylvania County Strategies
in manufactured
home parks—with
new initiatives.
Pittsylvania County has an interest in improving
housing conditions to increase the quality of living for
residents in manufactured home parks. Manufactured
home parks with deteriorated living units are
common place in the county. This housing has its challenges but plays an important role in affordable housing for
the county’s lower-income residents. The county government can seek out funding for home repairs through local
foundations and state and local grants. Proactive code enforcement can identify homes in need of repair and make
residents aware of resources. Partnerships with local non-profits and housing agencies that are experienced in
housing rehabilitation would play a critical role in this effort.
Pair zoning ordinance
update with new material and
resources to educate developers,
property owners, and public
about changes.
The county plans to adopt a new zoning ordinance in 2024. A
comprehensive outreach plan that provides information regarding
changes and opportunities created by the new zoning ordinances will help to increase awareness. It is critical to
keep builders, property owners, and other stakeholders up to date on new ordinances and regulations for housing
development. Public engagement will play a critical role in the implementation of this initiative. Along with these
changes it is important to streamline the permitting process and train county staff on new ordinance and polices.
Explore adopting best practices from across
the state to fully leverage the IDA’s powers to
incentivize new housing affordable to workers.
There is a growing connection between industrial, economic, and housing development. As employment
opportunities increase so does the need for housing. Pittsylvania County’s Industrial Development Authority (IDA)
can play a valuable role in housing development. This effort may include:
• Forecast housing demand from expected job growth. Calculate affordable rent and purchase prices for the most
common occupations using their respective wage and salary data.
• Investigate housing programs and financial incentives offered by other IDAs.
• Explore combining housing incentive efforts into regional initiatives with Danville.
2023/24 WPPDC Housing Study Pittsylvania County & City of Danville - 3
Expand current
City of Danville Strategies
housing collaboration
meetings to include
additional partners
and strengthen
relationships.
A collaboration between the City of Danville staff,
Danville Redevelopment and Housing Authority
(DRHA), and the Danville Neighborhood Development Corporation (DNDC) has already increased productivity
on specific housing items. The expansion of the current group could lead to increased collaboration with other
stakeholders. Quarterly meetings with the IDA, council members, developers, builders, and other stakeholders
would not only help to keep all parties up to date on housing programs and market trends, but also keep the entire
group focused on the same goals.
Support the creation of a new Community
Development Authority to spur investments in
housing and other assets in the Schoolfield District.
The New Schoolfield District plan establishes a common vision for the Dan River Mills site, the Schoolfield Village
neighborhood, and the Main Street Corridor. While also addressing economic development, community character,
and other important elements, the plan emphasizes the importance of preventing residential displacement and
securing equitable housing opportunities for both current and future residents.
The plan recommends a new Community Development Authority (CDA) as an “implementation vehicle” to help
achieve this goal. State law (§15.2-5152 et seq.) CDAs to serve as special taxing districts for supporting targeted
improvements and services in a particular area. CDAs also have the ability to finance their investments by issuing
bonds, which are repaid via special assessments or tax-increment financing collected by the locality. These bonds
would not be a part of the City’s existing debt obligations.
The CDA could support housing efforts in the Schoolfield District by purchasing and preparing sites for residential
development, and funding upgrades or expansions of water and sewer lines to lower development costs. However,
other important services that would help stabilize current residents — such as home repair and weatherization
programs — are not explicitly mentioned in the CDA enabling legislation. The City may want to explore asking the
General Assembly to expand the powers of CDAs to include broader housing efforts.
Encourage use of community land trusts,
cooperative ownership, and other alternatives
within current housing programs and initiatives.
Household demographics, living preferences, and home prices are all changing in Danville. This has caused a
shortage in the availability of housing to meet the needs of certain groups, especially current residents. The city
can look to alternative housing models to help with that need. Researching innovative alternative models, best
practices, use of the Virginia Statewide Community Land Trust, community engagement, can help determine which
models would be most beneficial in Danville.
2023/24 WPPDC Housing Study Pittsylvania County & City of Danville - 4
54,829
Residents
22,033
Households
Franklin County 80%
As of 2021, Franklin County was home to 54,829 people making up 22,033
Homeowners
households. Compared to other localities in the region, Franklin County’s rate of
households that own their home is the highest in the region at 80 percent. The
county has a substantial senior population with 41.5 percent of households having
one or more individuals who are 65 or over.
A household is considered housing cost-burdened when they need to spend more
than 30 percent of their income on housing. In Franklin County 4,366 households
fall in that category. Of those, 40 percent spend over 50 percent of their income on
housing. With fixed or limited incomes, 41 percent of cost burdened households
include at least one senior member.
4,366 Franklin County Households are Considered Housing Cost-burdened.
Of the working residents in Franklin County 39 percent are employed within the
county and 19.2 percent work in the City of Roanoke. The largest number of workers
commuting into the County reside in Henry County and Martinsville.
Source: VCHR tabulation of 2021 ACS 5-year Estimates
2023/24 WPPDC Housing Study Franklin County - 1
Franklin County is currently experiencing a housing shortage. In 2022, the median number of
days a house was on the market was 7.5. This is substantially below the 30-60 days that would
reflect a balanced market. This tight market can be the result of a strong demand for housing
and limited inventory. A highly competitive market can make it extremely difficult for first
time homebuyers to purchase homes.
Median Days on the Market (DOM)
Source: VCHR
Tabulation
of 2014-2022
Roanoke
Valley
Association
I N DAY S
of REALTORS®
From 2017 to 2022 the monthly median gross rent1 in Franklin County increased from
$660 to $8092 . Less than 2.1% of all housing units in the county are for rent or for sale. The
increase in rent and the low vacancy rates indicate a possible rental unit shortage and a
demand for more units. County staff described extremely long wait lists for Housing Choice
Vouchers, indicating that affordable rental units are in high demand.
Median Gross Rent
Source: VCHR
tabulation
of 2014-2022
ACS 5-year,
not adjusted
1
Gross rent includes
basic utilities.
2
Nominal increase,
not adjusted for
inflation.
2023/24 WPPDC Housing Study Franklin County - 2
Set the comprehensive
Franklin County Strategies
plan update for success
by assessing zoning
best practices from
peer localities.
Franklin County is currently updating its comprehensive
plan. This update is the perfect opportunity for the
County to support the need for housing and remove
barriers to development. Through zoning reform and
ordinance updates, the county can better address its housing needs. By identifying best practices in other Virginia
localities, Franklin County can successfully create an environment that helps support housing development.
Create a suite of development
incentives to spur lower-cost
housing development.
The majority of builders in Franklin County are currently developing
higher-end housing. While housing development of any kind will benefit
the county, focusing on one level of housing does not address the overall
housing needs of the county. Many counties have utilized incentives
to encourage the development of lower and mid-level housing. By
researching incentives offered by other Virginia local governments and
collaborating with local stakeholders, the County can create a plan that reduces the cost of development and boosts
the development of housing that addresses all the county’s needs.
Examine and update short-term rental regulations
to effectively balance tourism and housing needs.
While short-term rentals (STR) help support tourism, they can also contribute to a shortage of housing for the people
that work in the community. Community involvement is a critical part of developing regulatory changes that will
help preserve residential areas. The approach to these changes should address the rights of the STR owner but also
the overall welfare of the community. Working with the community, the County can identify areas where STRs are
encouraged or allowed.
Aging manufactured home communities
face major housing quality challenges and
redevelopment pressures.
Manufactured home communities are a major source of affordable housing in Franklin County. Very often these
communities are deteriorated and create an unhealthy and unsafe living environment. Unfortunately, these
communities are often the only option available to lower income renters. Revitalization of these communities can
improve standards of living and prevent residents from being displaced. Working with non-profit organizations can
often be the solution.
2023/24 WPPDC Housing Study Franklin County - 3
51,077
Residents
20,516
Households
Henry County & 72.4%
City of Martinsville Homeowners
As of 2021, Henry County is home to 51,077 residents that make up 20,516
households. The homeownership rate in the county is 72.4 percent, which is slightly
lower but consistent with the other counties in the WPPDC region. The City of 13,476
Martinsville has a smaller population with 13,476 residents (5,656 households). The Residents
homeownership rate in Martinsville is considerably less at 57.7 percent.
According to the U.S. Department of Housing and Urban Development the 2023 5,656
median income for the Henry County-Martinsville area is $60,100. Despite and
Households
increase in the median income, 18.7 percent of the county households spend more
than 30 percent of their income on housing and approximately half of those spend
more than 50 percent. Martinsville has higher rates with 25.5 percent spending 57.7%
more than 30 percent and more that three quarters of those spending more than 50
Homeowners
percent. Households experiencing these housing cost burdens may have to choose
between housing and other necessities such as food, clothing, and medical care.
Median Sold Price
The median sale price in Henry County has increased at a steady rate since 2015. In 2021, the median
sale price had almost doubled compared to 2014. During the same period, the median number of days
a house was on the market decreased from 146.5 to 65, indicating an increasing demand for housing.
Like the county, Martinsville’s median sale price has steadily increased since 2015. In 2021, the median
sale price had almost doubled the 2014 price. Simultaneously, the median number of days a house was
on the market decreased from 158 to 69.5, showing an increasing demand for housing.
Source: VCHR
Tabulation
of 2014-2021
MLS Data
2023/24 WPPDC Housing Study Henry County & City of Martinsville - 1
The age of housing in Henry County is distributed relatively consistently between units built prior
to 1959 and 2000 with a drop after 2000. The age of housing in the City of Martinsville is distributed
differently than the county. Housing unit built prior to 1959 account for 51 percent of housing.
Approximately 30 percent was built between 1960 and 1979. Older units usually cost more to heat and
cool and require more maintenance and upgrades to retain their full market value. There has been very
little development since 1980.
Source: VCHR tabulation of 2021 ACS 5-year Estimates
The majority of workers in both localities work in either Martinsville or Henry County. A small
percentage commute to Franklin County, Pittsylvania County, City of Danville, and the City of Roanoke.
2023/24 WPPDC Housing Study Henry County & City of Martinsville - 2
Align comprehensive
Henry County Strategies
plan update with
findings from housing
needs assessment.
Comprehensive plans are a critical tool to guide the
development of communities. The recent housing
study identifies current and future housing needs
and shows gaps in housing supply and affordability.
Utilizing the housing study’s findings, the county can
create housing goals and objectives. Once the goals and objectives are established, monitoring of the plan will help
keep the plan on-track.
Implement a housing
awareness campaign to
seed more productive
housing conversations
across the county.
Public campaigns are excellent for educating residents,
allowing them to better understand the need and
benefits of housing development at all levels. Wage
data can show the typical occupations that cannot
afford market rate housing. Understanding that often respected occupations are unable to afford housing in their
communities can deepen conversations about housing.
This effort may include:
• Assess staff capacity to undertake this work in-house, or consider seeking support from outside consultants.
• Connect with potential funders.
• Assemble a housing coalition to act as campaign ambassadors.
• Launch campaign.
2023/24 WPPDC Housing Study Henry County & City of Martinsville - 3
Outline specific
City of Martinsville Strategies
objectives and leverage
best practices to ensure
a new comprehensive
plan effectively
promotes new housing
opportunities.
The city’s outdated comprehensive plan has created
barriers for development. Outdated and contradictory regulation along with lack of uniformity in zoning ordinances,
lead to delays and increased costs for developers. A review of the latest comprehensive plan and zoning ordinances can
identify outdated elements and inconsistencies. Working with residents, developers and other stakeholders will allow
the City to assess how the current practices affect them.
Develop strategic
process for redeveloping
scattered site properties
through public-private
partnerships.
The City of Martinsville currently has 40 buildable lots
that are scattered throughout the city. These properties
are an opportunity to add new homes to unused lots.
The city should publish a Request for Proposal for
private developers requesting innovative housing projects, offer incentives to reduce the cost of construction and make
the project more appealing, and establish a review committee to ensure that projects align with the city’s housing and
community objectives.
2023/24 WPPDC Housing Study Henry County & City of Martinsville - 4
Develop educational
City of Martinsville Strategies
materials and
strategies for
increasing
understanding of
housing affordability.
Most of the community in Martinsville is unaware of
the city’s housing needs and the potential solutions
to those needs. This creates barriers and slows the efforts to address the issues. Reaching out the public by using
educational materials that clearly and concisely explain the housing situation, meetings with community advocates,
and creating broad and easy access to the information will create a better understanding in the community. This can
help promote progress and increase the pace of development.
Develop strategic plan for effectively deploying
City entities to leverage unique powers, simplify
processes, and reduce duplicative efforts.
The recreation of the City’s Industrial Development Authority (IDA) and creation of a land bank offers opportunities
that could support housing development in Martinsville by utilizing powers granted to these types of entities by
state law. A dedicated City staff along with other stakeholders can examine and coordinate activities.
This effort may include:
• Developing a plan that outlines a collaborative approach for property acquisitions,
financial incentives, and other activities.
• Identifying and prioritizing potential sites for residential development.
• Establish regular communication to prevent duplicative efforts.
• Explore capacity building grants from state and local funders.
2023/24 WPPDC Housing Study Henry County & City of Martinsville - 5
17,661
Residents
7,732
Households
Patrick County 78%
As of 2021, 17,661 people (7,732 households) lived in Patrick County. The County
Homeowners
has a high homeownership rate of 78 percent. Although Patrick County has
the second smallest population in the WPPDC region, according to the U.S.
Department of Housing and Urban Development it has the second highest median
income at $73,500 in 2023. In 2021, the county also had the lowest poverty level of
the other five localities in the study.
Even with the low poverty level, 1,235 households
have difficulty making monthly housing
payments. Of those, 1,115 households spend more
than 50% of their income on housing costs. This
may cause them to choose between housing and
other necessities. The median gross rent in the
county was $668 per month in 2022. The increase
in rent between 2018 and 2022 indicates a need
for rental housing. County stakeholders discussed
limited availability of housing, especially rental
housing, that is attractive to prospective residents
and workers.
Median Gross Rent
Source: VCHR
tabulation of
2015-2022 ACS
5-year, not
adjusted
2023/24 WPPDC Housing Study Patrick County - 1
The median sale price of homes if Patrick County has increased at a steady rate since 2015. In 2021 the median
sale price has almost doubled the 2014 price. In the same time period, the number of days that a house was
on the market decreased from 188.5 to 78. This shows an increasing demand for homeownership.
Median Sold Price
Source: VCHR
Tabulation
of 2014-2021
MLS Data
Many of Patrick County homes were built over 40 years ago. These homes likely need significant
maintenance and energy efficiency improvements. Improvements to older housing can help alleviate
cost burden among residents and lower energy cost. An estimated 1,627 households in Patrick County
have high energy costs. There are 691 households that have low incomes and high energy costs which
result in an energy burden.
Source: VCHR tabulation of 2021 ACS 5-year Estimates
2023/24 WPPDC Housing Study Patrick County - 2
Improve existing
Patrick County Strategies
housing conditions
Local governments can play a pivotal role in accelerating
the repair and rehabilitation of deteriorating homes.
This involves establishing partnerships with local
nonprofits and housing agencies that have expertise
in home rehabilitation. The local government can also
serve as a vital link between homeowners and funding
sources, including state and federal grants earmarked
for home repairs.
Moreover, the local government can initiate proactive code enforcement to identify homes most in need of repair,
particularly in manufactured home communities. By working closely with community leaders, the local government
can ensure that residents are fully informed about the resources and assistance programs available to them.
Leverage water/sewer service expansion
An upcoming expansion of public water and sewer utilities will inherently make residential development easier and more
attractive to builders. The County can take advantage of this opportunity to encourage developers to focus their efforts
on smaller “starter” homes that are easier for existing residents to purchase. In lieu of any new zoning ordinance or formal
growth management regulations, the County can proactively design utility service policies to serve this goal.
The primary tool for the County will be its power to issue hookup permits for new homes. For areas included in the
service expansion, the County can design permit fees and the application review process to incentivize preferred
housing types. The County can also find ways to align its subdivision regulations to supplement these measures. For
example, current regulations require new lots served by water and sewer to be at least one-half acre. This lot size
minimum could be reduced (to one third or one quarter) to coincide with applicable criteria created for favorable
permits. Offering lower or waived application fees, or expedited approvals, could also be offered to proposals that
would increase the supply of lower-cost homes within the service area.
Increase Piedmont Community Services capacity to
develop housing
Persons with physical or intellectual disabilities, or who have mental health or substance use challenges, have few
appropriate housing options. Patrick County is not immune to this nationwide problem. In Virginia, Community Service
Boards (CSBs) are often the primary provider of services for this population. Piedmont Community Services (PCS), the CSB
serving Patrick County and nearby localities, successfully operates several properties that provide supportive housing.
However, none are located in Patrick County.
Patrick County can help PCS expand its offerings in the county with a range of technical and financial assistance.
Patrick County can help PCS identify and assess potential locations for new housing, to include both vacant parcels and
existing residential properties that are on the market. If PCS moves forward with a specific property, Patrick County
can offer incentives to help lower costs and streamline the process. These might include reducing or waiving fees for
permits and utility hookups, proactively addressing any permit barriers, and reducing property taxes in accordance
with applicable state enabling authority. The EDA could also offer grants to support for property acquisition, site
planning, and other pre-development costs
2023/24 WPPDC Housing Study Patrick County - 3
www.WestPiedmontPDC.org
STAFF REPORT
MEETINGS: May 14, 2024
TITLE: 2nd Reading and Adoption of Amendment to Zoning Ordinance
Related to Building Height Restrictions and Handicapped Parking
Space Requirements
STAFF RESPONSIBLE Keith Holland, Community Development Director
BACKGROUND/HISTORY
Following extensive discussion and review, the Martinsville Planning Commission determined
that the current building height restrictions in the existing Zoning Ordinance can potentially have
a negative impact on development within the city. Current height restrictions would not allow
the new Holiday Inn Express on Commonwealth. Many localities have removed building height
restrictions, as modern building and fire codes have made buildings safer. Historically, many
localities placed maximum building heights to the length of existing fire truck ladders. It was
also determined that the handicap space requirements are redundant in the Zoning Ordinance, as
accessible parking requirements are already addressed by the Uniform Statewide Building Code
(USBC). The Planning Commission initiated the process of amending these sections of the
Zoning Ordinance by scheduling a public hearing for March.
The Martinsville Planning Commission held a legally advertised public hearing on Wednesday,
March 20, 2024, to make a recommendation to City Council regarding proposed amendments to
the Zoning Ordinance that relate to the removal of building height restrictions and handicap
space requirements.
POLICY EXPLANATION
The Martinsville Planning Commission voted to recommend APPROVAL of the proposed
amendments to the Zoning Ordinance by a vote of 5-0, allowing for the removal of building
height restrictions and handicap space requirements. City Council held a public hearing on April
23, 2024 with a first reading. No public comments were received related to this amendment. A
2nd reading is required before approval.
FISCAL IMPACT/FUNDING SOURCE
1
STAFF REPORT
None
AVAILABLE BUDGET PURCHASE AMOUNT
NA NA
ACTION REQUESTED/ALTERNATIVES
1. Adopt the Amendments to the Zoning Ordinance as presented on April 23, 2024
2. Table the matter for further review
3. Reject the attached Amendments to the Zoning Ordinance
ATTACHMENTS:
1. None
2
City of Martinsville
Amendments to City Zoning Ordinance – 2nd Reading and Adoption
May 14, 2024
A CITY WITHOUT LIMITS
Purpose
• Zoning Amendment Procedures (Section VII.-Zoning Amendments)
To allow for future changes to the city’s zoning ordinance
To accommodate broad changes that affect the city as a whole
To accommodate specific proposals on individual parcels
• Removal of Building Height Restrictions
Current building height restrictions would prohibit future develop in the city, including the
proposed Holiday Inn Express on Commonwealth Blvd.
Building height restrictions are not required in the Zoning Ordinance as they are regulated by the
Uniform Statewide Building Code (USBC) and fire code.
Elimination of regulation redundancy
• Removal of Handicap Space Requirements
Handicap Space Requirements are currently regulated by the Uniform Statewide Building Code
(USBC) and are not necessary in the Zoning Ordinance.
Elimination of regulation redundancy
Ordinance Sections Containing
Amendments
Section I. Administration and Enforcement Section XIV. C-UB, Uptown Business District
Section III. General Provisions Section XV. C-C, Corridor Commercial District
Section IV. Site Plan Regulations Section XVI. ED-MA, Economic Development
District- Medical & Academic
Section V. Nonconformity
Section XVII. ED-G, Economic Development
Section IX. R-E, Estate Residential District District- General
Section X. R-N, Neighborhood Residential Section XVIII. ED-I, Economic Development
District District - Intensive
Section XI. R-C, City Residential District Section XIX. TND-O, Traditional Neighborhood
Development Overlay District
Section XII. R-T, Residential Transitional District
Section XX. EC-O, Entrance Corridor Overlay
Section XIII. C-N, Neighborhood Commercial District
District
Section XXIII. Off-Street Parking and Loading
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