Downtown Business District
Regular MeetingMiddletown, CT · March 28, 2018
Minutes
Downtown Business District
Annual/Monthly Meeting Minutes
Wednesday, March 28, 2018
The Inn at Middletown Meeting Room
70 Main Street, Middletown, CT
Attendees
Diane Gervais (Chair) Larry McHugh (Chamber of Commerce)
Gary Nagler (Commissioner) Cathy Duncan (Chamber of Commerce)
Marc Levin (Commissioner) Sean Moriarity (Police Department)
Mike DiPiro (Commissioner) Tom Marano (Planning Department)
Mary Ann Perrotti (Commissioner) Kevin Elak (Health Department)
Jennifer Alexander (Commissioner) Peter Harding (Harding Development)
Marie Kalita-Leary (Commissioner) Trevor Davis (Commercial Real Estate)
Tom Ford (Commissioner) Lisa Melaven (DBD Office)
Annual Meeting
Year in Review – Diane Gervais
Another busy year!
We continued to spread the word that Main St Middletown is a destination to explore and a great place to have a
business. Our marketing campaign expanded with the creation of 4 additional commercials, bringing our total to 15
commercials, highlighting 59 businesses and our beautiful Main Street. We continued with channel 8, channel 3 with
the addition of some Cable to air our commercials reaching the entire state. Once again featured our remarkable
businesses during the holidays on the states number one lifestyle show, Better Ct. Overall the response from the
business community, the development community and the consumer community has been very positive to our message
that “Our Main Street” is a great place to come to eat, shop and enjoy. We distributed 20,000 seasonal downtown
brochures highlighting our wonderful businesses and restaurants, getting them to Wesleyan parents and students,
newcomers to town, brides inviting out of town guests, event planners holding large events and more. To welcome
many of our new corporate offices we provided welcome bags filled with local treats and a coupon book to our new
downtown employees this past fall, generating a feeling of goodwill and community spirit.
Our gift card program continued to grow this past year; we sold over $51,000 worth of cards, We have over 95
businesses now participating…virtually every restaurant and retail and activity based business in the downtown is now
participating, New businesses are immediately signed up and word is spreading that the gift cards make great corporate
gifts; We have continued to have wonderful support from The City of Middletown, which buys many cards from us as
incentives for their staff. We have had continued success selling the cards through both the Chamber and Amato’s
making it very convenient for customers to get the cards. Thank you to both whom volunteer their resources to this.
Our downtown was a filled with festive spirit once again from the beautiful snowflakes glittering all season, a season
which we were able to extend this year thru the winter months. Our downtown continues to look beautiful each season
with our seasonal plantings, done beautifully by Buds and Blossoms of Middletown. We had the sidewalks scrubbed in
the Spring with the help of Hajjar management, and we are now cleaning the downtown kiosks and planters once a
week. We have funded the Historical society’s revamping of the Heritage markers in the Downtown, and will look
forward to seeing the new markers this Spring. We have designed and are currently producing new wayfinding signage
for our downtown, which will be located on every other light pole all along our Main Street., welcoming newcomers to
our downtown.
Through great communication and cooperation with our city departments we have been able to stay on top of issues in
our downtown, such as maintenance, parking, public safety and more. Thank you to all who help to make our
downtown better each day. This past year has been one of incredible growth in our downtown, a direct result of years
of dedication and hardwork on the part of the all of our current and past partners in the downtown who work every day
to insure that we have a future.
Once again we did all of this with a board of volunteers, minimal staff and a small very focused budget. Many thanks to
all of you and, to Lisa Melaven who keeps our office running smoothly!
Budget for 2018-2019 fiscal year:
The budget for the 2017-2018 fiscal year was approved by the current Board of Commissioners, setting the mill rate
at 2.21 mills.
Motion to accept – Jennifer Alexander
2nd by – Marie Kalita-Leary
Budget accepted
Election of Board Officers:
The elected Board Officers for the next twelve months is as follows:
Chair – Marie Kalita-Leary (LEKA, LLC)
Vice Chair – Diane Gervais (Amato’s Toy and Hobby)
Secretary - Marc Levin (Malloves Jewelers)
Treasurer – Mike DiPiro (Guilmartin, DiPiro, Sokolowski LLC)
Motion made by Jen Alexander
2nd by Mary Ann Perrotti
Board Members accepted
Motion to adjourn by Marc Levin
2nd by Marie Kalita-Leary
Ajourn accepted
Monthly Meeting
New Business:
Larry McHugh, President of the Middlesex County Chamber of Commerce clarified proper protocol must be followed
when holding special meetings. There was a discussion of the bylaws regarding this.
Police Report – Sean Moriarty
Sean reports the police department is gearing up for the Harvard Pilgrim Middletown Marathon which is set for
Sunday, April 8th starting at 10:45am. There will be a 10 mile and 3.5 mile race. More information can be found on the
Hartford Marathon website.
The police department continues to stay on top of the pan handling, soliciting and loitering downtown.
The arcade parking lot has been officially closed. The police department is now parking on Dingwall Drive.
Public Works – William Russo (not available)
Parking Report - Geen Thazhampallath (not available)
Jen Alexander reports the parking department is negotiating for small parking lots. Geen will address the closing of
Riverview Arcade parking lot at the CBB meeting on Thursday, April 5th. There are many voiced concerns regarding
downtown parking with the business owners.
Planning- Tom Marano
Tom Marano reports the following:
If you should see a business is struggling, lend a hand.
The City has received the Working Cities Challenge Grant from the Boston Federal Reserve, which will be
monitored by the United Way, with an April 1st start.
Innovations Places; continue to hold meet-ups.
There has been a lot of activity surrounding the location of where the new medical marijuana dispensary will be
located. Any questions feel free to call Tom Marano.
Health Department – Kevin Elak
Kevin reports the health department has been relatively quiet. The Taste of Middletown was well received by restaurant
owners. There are potential new businesses going into the Camp’s and Shlien’s buildings.
Lastly, a coffee roaster company is going into the old Trolley Barn on the north end of Main Street. We believe that they
will be roasting/ serving coffee and food also.
Chamber of Commerce – Cathy Duncan
Cathy reports the Chamber of Commerce is getting ready for their 34th Annual Business after work Auction and Taste of
Middletown – Sons of Italy, Tuesday March 27th.
The Women’s Leadership Conference with featured speaker Jean Chatzky, Financial Editor from NBC’s Today
Show, will be held on Tuesday, April 10th at the Radisson Hotel from 8:00a.m - 1:30p.m.
The Middlesex Chamber of Commerce breakfast, featured speaker Mark Ojakean, President CT State Colleges &
Universities will be held on Monday, April 30th at the Radisson Hotel from 7:00a.m. – 9:00a.m.
Minutes -
Motion made by Marc Levin
2nd by Tom Ford
Minutes accepted
Treasurer’s Report – Mike DiPiro
Mike reported we are on task. The second installment from the City of Middletown
has been deposited into our money market account and will be reflected in next month’s financials.
Motion made by Mary Ann Perrotti
2nd by Tom Ford
Financials accepted
Chair Update – Diane Gervais
Marketing: Marc and I are meeting with Tag Team Thursday to resume our TV commercial schedule.
Gift Cards: Continuing to sell very well and run smoothly!
Beautification: The planters have been emptied and will be planted shortly!
We just need some warm weather!
The office was busy preparing the documents for the annual meeting,
Lisa has begun work on the updates to our brochure.
Thank you to all for your support the last few years.
I hope that I have served the downtown well. I did the best that I knew how.
I am hopeful that with our new plan of active board involvement and shared responsibility we will continue to make
Main Street all that it can be and keep us from becoming another statistic.
Lastly, I would like to thank Lisa for all of her dedication and support.
Continuation of New Business:
Jen Alexander is asking for an additional $3,000.00 in continuing with the building of our Wayfinding signs. The money
will be used for a writer/labor /photographer for the project.
Motion made by Diane Gervais
2nd by Marc Levin
Board Members accepted
There was a discussion of the previous board emergency meeting to discuss the DOT Rt. 9 plans. It was acknowledged
that the DBD Board was remiss in not posting a notice with the Town Clerk’s office regarding our emergency board
meeting on the plan. As that meeting resulted in a statement put out that the board of the DBD was against the DOT
Rt.9 plan. A motion was made to take another vote to ratify our statement, discussion ensued, ultimately the motion
was seconded and carried to ratify as it stood.
Motion made by Jen Alexander
2nd by Marie Kalita Leary
Board Members accepted
There was also discussion that the DBD board and or members of the district should attend the upcoming council
meeting to make their thoughts known to the Common Council on the DOT Rt. 9 plan and on the parking situation.
There was a discussion on the Chamber of Commerce generating a parking committee to work with the City on the
parking situation.
Motion to adjourn by Marc Levin
2nd by Marie Kalita Leary
Adjourn accepted
Agenda
Wednesday, March 28, 2018
8:30
The Inn at Middletown
70 Main Street
Agenda
1. Call to order by Diane Gervais
2. Self Introductions and Public Comments
3. Discussion adoption of 2018-2019 Downtown Business District Budget
4. Election of Board Officers for twelve month period
5. Commence regular monthly meeting agenda
Police
Public works
Parking
Planning/Economic Development
Chamber of Commerce
Minutes Approval – February 2018
Treasurer’s report
Chair Update
New Business
6. Adjournment
4(c) Immediately following the meeting, the Board of Commissioners shall meet for the purpose
of recommending to the Common Council of Middletown the imposition of a levy upon taxable
interests in real property within the District, which will provide the revenues necessary to fund
the budget.
Get email alerts for Middletown
A daily email when new agendas and minutes are posted.