Architectural Review Committee Meeting
Regular MeetingMonterey, CA · June 18, 2014
Minutes
MINUTES
ARCHITECTURAL REVIEW COMMITTEE
Wednesday, June 18, 2014
4:00 pm - 7:00 pm
AFTERNOON SESSION ONLY
FEW MEMORIAL HALL OF RECORDS, COUNCIL CHAMBERS
580 PACIFIC STREET
MONTEREY, CALIFORNIA
Members Present: Latasa, Freeman, Searle, Silva, Sullivan
Members Absent: Dawson, Kimzey
Staff Members Present: Principal Planner Kinison Brown, Senior Associate Planner
Bennett, Senior Associate Planner Hopper, Recording Secretary
Nelson
CALL TO ORDER
Committee Member Latasa called the meeting to order at 4:01 pm.
CONSENT ITEMS
On a motion by Committee Member Sullivan, seconded by Committee Member Freeman,
and carried by the following vote, the Architectural Review Committee approved the
CONSENT ITEMS:
AYES: 5 MEMBERS: Latasa, Freeman, Searle, Silva, Sullivan
NOES: 0 MEMBERS: None
ABSENT: 2 MEMBERS: Dawson, Kimzey
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
Approval of Minutes
1. Minutes of June 4, 2014
ACTION: Approved as submitted.
Other Consent Items
2. Consider 601 East Franklin; AR Permit 14-225 for Preliminary and Final
Architectural Review of Two New Classrooms and a Conference Room; Applicant
Paul W. Davis; Owner Tom Maher; Planned Community - Downtown (PC-D) Zoning
District; Exempt from CEQA Requirements
ACTION: Adopted a Resolution approving AR Permit 14-225 for Preliminary and
Final Architectural Review.
***End of Consent Agenda***
PUBLIC COMMENTS
None.
PUBLIC APPEARANCE
Architectural Review Committee Minutes Wednesday, June 18, 2014
3. Consider 900 Munras Avenue; Sign Permit 14-127 for a Freestanding Sign;
Applicant/Owner Anthony Villafranca; VAF-D2 Zoning District; Exempt from CEQA
Requirements
ACTION: Adopted a Resolution approving a freestanding sign with added
Conditions of Approval.
Staff Presentation/Committee Member Questions
Todd Bennett presented the Agenda Report and answered Committee Members’
questions.
Applicant
Anthony Villafranca, applicant/owner, thanked Mr. Bennett for his thorough presentation
and said the proposed sign will be a great addition to Munras Avenue.
Public Comments
None.
Committee Member Comments
Committee Member Freeman said she supports the sign, and that the use of sign poles
will complement the existing poles in the area.
Committee Member Searle said the Resolution should be clarified regarding which part
of the sign is considered the top when measuring height.
Committee Member Silva said he supports the sign at a maximum height of 96 inches.
Committee Member Silva made a motion to adopt a Resolution approving a freestanding
sign with added Conditions of Approval as follows:
8. The sign will be limited to a maximum height of 96 inches.
On a motion by Committee Member Silva, seconded by Committee Member Searle, and
carried by the following vote, the Architectural Review Committee Adopted a Resolution
approving a freestanding sign with added Conditions of Approval:
AYES: 5 MEMBERS: Latasa, Freeman, Searle, Silva, Sullivan
NOES: 0 MEMBERS: None
ABSENT: 2 MEMBERS: Dawson, Kimzey
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
4. Consider 1 Portola Plaza (Monterey Conference Center); Sign Permit 14-218 for a
Permanent Rotating Banner Program; Applicant/Owner City of Monterey; VAF
Zoning District; Exempt from CEQA Requirements
ACTION: Adopted a Resolution approving the proposed banner program with
Conditions of Approval.
Staff Presentation/Committee Member Questions
Christy Hopper presented the Agenda Report and answered Committee Members’
questions.
Applicant
Dayna Swanson, Event Supervisor at the Monterey Conference Center, said banners are
used to welcome groups and create excitement and are mainly hung in the space above
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Architectural Review Committee Minutes Wednesday, June 18, 2014
the office.
In response to Vice Chair Freeman’s question, Ms. Swanson said the Conference Center
would like the ability to approve banners expediently to accommodate visiting groups.
In response to Committee Member Sullivan’s question, Ms. Swanson said it is typical to
have a banner hung on only one side of the building at a time.
Public Comments
None.
Committee Member Comments
Committee Member Sullivan said the City should encourage the banner program to add
clarity for conferences and also said adding some space above and below the banner
could add more of a border.
Chair Latasa said the Monterey Conference Center has a good track record for banner
use.
Committee Member Silva said the banners should be allowed to fill the entire width of the
spaces on the Conference Center where they will be hung.
In response to Vice Chair Freeman’s comment regarding use of banners of various
heights and width, Ms. Hopper said the current proposal only addresses linear banners in
the two specified locations.
Committee Member Sullivan made a motion to adopt a Resolution approving the
proposed banner program with Conditions of Approval. Committee Member Searle
seconded the motion.
On a motion by Committee Member Sullivan, seconded by Committee Member Searle,
and carried by the following vote, the Architectural Review Committee Adopted a
Resolution approving the proposed banner program with Conditions of Approval:
AYES: 5 MEMBERS: Latasa, Freeman, Searle, Silva, Sullivan
NOES: 0 MEMBERS: None
ABSENT: 2 MEMBERS: Dawson, Kimzey
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
5. Consider 675 Munras Avenue; Sign Permit Application 13-548 for One New Blade
Sign, Two Wall Signs and One Freestanding Sign; Applicant Robert Wecker for The
Wecker Group; Owner Craig Smith; P-C-D Zoning District; Exempt from CEQA
Requirements
ACTION: Continued the item to the July 2, 2014 ARC Meeting to allow applicant to
work with staff on selecting a more consistent color palette that ties both
the wall and fin signs together.
Staff Presentation/Committee Member Questions
Ms. Hopper presented the Agenda Report and answered Committee Members’ questions.
Applicant
Bob Wecker of The Wecker Group, on behalf of Craig Smith, Travelodge, said the
proposed signs will include the Stevenson Hotel logo, a font an color scheme that is
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Architectural Review Committee Minutes Wednesday, June 18, 2014
complimentary to the building, external illumination, and less total sign area than the
current signs. He also said the signs are an optimal solution allowing for maximum
visibility.
In response to Vice Chair Freeman’s questions, Mr. Wecker said the facility is not
specifically named after Robert Luis Stevenson.
In response to Committee Member Sullivan and Committee Member Silva’s questions, Mr.
Wecker said only one blade sign is proposed because that is what the building walls can
support, and that two wall signs would not be visible enough.
In response to Chair Latasa’s question, Mr. Wecker said the colors on the signs differ but
the font size and type is the same.
Public Comments
None.
Committee Member Comments
Committee Member Searle said the proposed signs do not match causing the appearance
of two separate establishments.
Vice Chair Freeman complimented the applicant on finding a suitable location for the
signs, but said that the vertical sign does not look vintage. She suggested a serif font be
used for the signs.
Committee Member Silva said more color consistency is needed to tie the two signs
together.
In response to Committee Member Sullivan’s question, Ms. Hopper said the ARC can
determine the placement, size, shape, and location of signs, but not sign content.
Chair Latasa reopened the Public Hearing to allow Mr. Wecker, the opportunity to speak.
Public Comments
Mr. Wecker said serif fonts are difficult to read and that the proposed font is vintage. He
also said he is tasked with making the sign according to the brand logo and the client’s
needs. Mr. Wecker said the raised letters of the fin sign will create a shadow effect.
Chair Latasa closed the Public Hearing and reopened Committee Member Comments.
Committee Member Comments
Chair Latasa said that the proposed height of the fin sign is appropriate. Committee
Member Sullivan and Committee Member Silva concurred.
Committee Member Sullivan said the lettering of the sign could be done in a font similar to
Bookman Old with serifs to evoke old styling.
Committee Member Searle said the proposed font matches the architecture of the
building, but the colors on the two signs are inconsistent.
Committee Member Silva made a motion to continue the item to the July 2, 2014 ARC
Meeting to allow applicant to work with staff on selecting a more consistent color palette
that ties both the wall and fin signs together. Committee Member Searle seconded the
motion.
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Architectural Review Committee Minutes Wednesday, June 18, 2014
Committee Member Sullivan said he will not support the motion if it does not include
modification of the fonts.
On a motion by Committee Member Silva, seconded by Committee Member Searle, and
carried by the following vote, the Architectural Review Committee continued the item to the
July 2, 2014 ARC Meeting to allow applicant to work with staff on selecting a more
consistent color palette that ties both the wall and fin signs together:
AYES: 4 MEMBERS: Latasa, Freeman, Searle, Silva
NOES: 1 MEMBERS: Sullivan
ABSENT: 2 MEMBERS: Dawson, Kimzey
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
6. Consider 2200 Garden Road; AR Permit 14-193 for Preliminary and Final
Architectural Review of a New Loading Dock, a New Roll-Up Door, Relocation of a
Trash Enclosure, Removal of Three Trees and Other Site Improvements; Applicant
Matt Nohr of The Orosco Group; Property Owner Coastal Storage LP; I-R-130-RA
Industrial, Administration, and Research and Religious Assembly Overlay; Exempt
From CEQA Requirements
ACTION: Adopted a Resolution approving Preliminary and Final Architectural
Review for 2200 Garden Road with added Special Conditions of
Approval.
Staff Presentation/Committee Member Questions
Taven M. Kinison Brown presented the Agenda Report and answered Committee
Members’ questions.
Applicant
Matt Nohr, Orosco Group, said the project is great because it has retained jobs and kept
the Herald in the City of Monterey. He also said the building was left in dire straits and
the Herald would like to make improvements to the façade and add a roll up door without
modifying the key architectural elements of the building. Mr. Nohr said the trees
proposed for removal cause site line and visibility issues, circulation blockage, and roof
damage. He also said the Herald needs to be operational at this facility by August 1,
2014.
In response to Chair Latasa and Committee Member Searle’s questions, Mr. Nohr said
no other tree removals are anticipated at this time and that he is willing to provide
replacement trees for the trees that are removed.
In response to Committee Member Silva’s question, Mr. Nohr said the roll up door will be
painted to match and blend in with the horizontal siding.
Public Comments
None.
Committee Member Comments
Committee Member Silva said he supports the project and the repairs that will be made
to the neglected building. Chair Latasa and Vice Chair Freeman concurred.
Vice Chair Freeman made a motion to adopt a Resolution approving Preliminary and
Final Architectural Review for 2200 Garden Road with added Special Conditions of
Approval as follows:
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Architectural Review Committee Minutes Wednesday, June 18, 2014
6. Replacement trees will be planted with direction from the City Forester to
replace the trees that are removed.
Committee Member Sullivan seconded the motion.
On a motion by Committee Member Freeman, seconded by Committee Member Sullivan,
and carried by the following vote, the Architectural Review Committee Adopted a
Resolution approving Preliminary and Final Architectural Review for 2200 Garden Road
with added Special Conditions of Approval:
AYES: 5 MEMBERS: Latasa, Freeman, Searle, Silva, Sullivan
NOES: 0 MEMBERS: None
ABSENT: 2 MEMBERS: Dawson, Kimzey
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
COMMITTEE MEMBER COMMENTS
Vice Chair Freeman said she attended the Lighthouse Area Specific Plan meeting on
June 12, 2014 at Scholze Park Center. She said all attendees were given the
opportunity to speak and the main concern expressed was the issue of transportation on
Lighthouse Avenue.
Chair Latasa said staff should reexamine the previous format of ARC meetings where all
members were seated around a table to allow for closer examination of detailed plans.
INFORMATIONAL REPORTS & STAFF COMMENTS
7. Planning Office Update
Received update
Mr. Kinison Brown said the 230 Lighthouse appeal will be heard by PC next
Tuesday.
ADJOURNMENT
There being no further business, the meeting adjourned at 6:37 pm.
Respectfully Submitted, Approved,
Taven M. Kinison Brown Chair
Principal Planner Architectural Review Committee
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Agenda
Architectural Review Committee Committee Members
Agenda Terry Latasa, Chair
Sandra Freeman, Vice Chair
Regular Meeting Mike Dawson
Charles Kimzey
Wednesday, June 18, 2014 Don Searle
Peter Silva
Few Memorial Hall of Records James Sullivan
Council Chambers AFTERNOON SESSION ONLY
580 Pacific Street 4:00 pm – 7:00 pm
Monterey, California
FIELD TRIP
The Architectural Review Committee will conduct a field trip Monday, June 16, 2014 to
review the Wednesday, June 18, 2014 Architectural Review Committee Agenda. The
Architectural Review Committee will depart from the field behind Colton Hall at 4:00 PM.
For information call (831) 646-3885. Date Posted: June 13, 2014
CALL TO ORDER
CONSENT ITEMS
CONSENT ITEMS allow for a review of those items recommended for approval on consent or
recommended to be continued, tabled or withdrawn, etc. Consent items consist of those items
which are routine and for which a staff recommendation has been prepared. A member of the
public or a Committee Member may request that an item recommended for approval on consent
be heard on the regular agenda for further discussion.
Approval of Minutes
1. Minutes of June 4, 2014
Other Consent Items
2. Consider 601 East Franklin; AR Permit 14-225 for Preliminary and Final
Architectural Review of Two New Classrooms and a Conference Room; Applicant
Paul W. Davis; Owner Tom Maher; Planned Community - Downtown (PC-D) Zoning
District; Exempt from CEQA Requirements
***End of Consent Agenda***
PUBLIC COMMENTS
PUBLIC COMMENTS. At this time, the public may speak for a maximum of three minutes on any
subject which is within the jurisdiction of the Monterey Architectural Review Committee and which
is not on the agenda. Any person or group desiring to bring an item to the attention of the
Committee may do so during Public Comments or by addressing a letter of explanation to the
Committee, City Hall, Monterey, CA 93940. Public Comments are taken during the afternoon
session and continued at the evening session. Individuals may choose to speak once for up to
three minutes at either session, but not both.
PUBLIC APPEARANCE
PUBLIC APPEARANCE items are reports on action or informational issues that might stimulate
public discussion, but that do not require formal noticing as public hearings. You are welcome to
offer your comments after being recognized by the Chair. The Chair may limit the time allocated to
each speaker.
3. Consider 900 Munras Avenue; Sign Permit 14-127 for a Freestanding Sign;
Applicant/Owner Anthony Villafranca; VAF-D2 Zoning District; Exempt from CEQA
Requirements
4. Consider 1 Portola Plaza (Monterey Conference Center); Sign Permit 14-218 for a
Permanent Rotating Banner Program; Applicant/Owner City of Monterey; VAF
Zoning District; Exempt from CEQA Requirements
5. Consider 675 Munras Avenue; Sign Permit Application 13-548 for One New Blade
Sign, Two Wall Signs and One Freestanding Sign; Applicant Robert Wecker for The
Wecker Group; Owner Craig Smith; P-C-D Zoning District; Exempt from CEQA
Requirements
6. Consider 2200 Garden Road; AR Permit 14-193 for Preliminary and Final
Architectural Review of a New Loading Dock, a New Roll-Up Door, Relocation of a
Trash Enclosure, Removal of Three Trees and Other Site Improvements; Applicant
Matt Nohr of The Orosco Group; Property Owner Coastal Storage LP; I-R-130-RA
Industrial, Administration, and Research and Religious Assembly Overlay; Exempt
From CEQA Requirements
COMMITTEE MEMBER COMMENTS
COMMITTEE MEMBERS may ask a question for clarification, make a brief announcement or
make a brief report on his or her activities. In addition, a Committee Member may provide a
referral to staff or other resources for factual information, request staff to report back to the body
at a subsequent meeting concerning any City matter, or direct staff to place a request to agendize
a matter of business on a future agenda. (G.C. 54954.2)
INFORMATIONAL REPORTS & STAFF COMMENTS
INFORMATIONAL REPORTS & STAFF COMMENTS supply information on activities or
announcements and may request clarification or direction regarding the scheduling of meetings
and study sessions.
7. Planning Office Update
ADJOURNMENT
ADJOURNMENT — The general policy of the Architectural Review Committee is that the Afternoon
Session will end no later than 5:30 p.m. and the Evening Session will end no later than 11:00 p.m. Any
public agenda items that have not been completed within the designated adjournment time may be
formally extended by the Committee, or continued to the next regularly scheduled Architectural Review
Committee Meeting, or continued to a Special Meeting.
Agenda packets may be reviewed by the public in the Monterey Public Library, in the Planning Office,
or on the web at http://www.monterey.org beginning late Friday afternoon prior to the date of the
meeting.
Members of the public have the right to address the Committee on any Agenda items. The Chair will
formally open the floor for public comment. However, if you wish to speak to items during "Consent
Agenda" or "Staff Informational Report," please advise the staff or the Chair prior to the action on that
item and you will be recognized. Notification as much in advance as possible is appreciated.
Information distributed to the Committee at the meeting becomes part of the public record. A copy of
written material, pictures, etc. should be provided to the Secretary for this purpose.
Architectural Review Committee decisions may be appealed within ten (10) days from the date of the
decision on forms available in the Planning Division during business hours. When the tenth day falls
on a weekend or a holiday, the appeal deadline date is the next working day following the holiday or
weekend. An appeal fee will apply. For more agenda information, call the Planning Office at 831/646-
Architectural Review Committee
Wednesday, June 18, 2014
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3885.
CITY OF MONTEREY'S 24-HOUR SUGGESTION HOTLINES:
Voicemail: 646-3799
FAX: 646-3793
Email: suggest@ci.monterey.ca.us
WebPage: http://www.monterey.org
The City of Monterey is committed to include the disabled in all of its services, programs and
activities. For disabled access to the City, dial 711 to use the California Relay Service (CRS)
to speak to City offices. CRS offers free text-to-speech, speech-to-speech, and Spanish-
language services 24 hours a day, 7 days a week. If you require a hearing amplification
device to attend a meeting, dial 711 to use CRS to talk to the City Clerk's Office at (831) 646-
3935 to coordinate use of a device or for information on an agenda.
UPCOMING MEETINGS AT CITY HALL
Jun 19 Parks and Recreation Commission Meeting, Council Chamber - 5:00 PM
Jun 19 Zoning Administrator Meeting, Council Chamber - 4:00 pm
Jun 23 Colton Hall Museum Cultural Art Commission Meeting, Council Chamber - 4:00 pm
Jun 24 Planning Commission Meeting, Council Chamber - 4:00 pm
Jun 25 Council Study Session, Council Chamber - 4:00 PM
Jun 25 Library Board Meeting, Library Community Room - 5:00 PM
Jun 25 Oversight Board Meeting, Council Chamber - 7:00 PM
Jun 26 MP Regional Water Authority Meeting, Council Chamber - 7:00 PM
Jul 1 Council Regular Meeting, Council Chamber - 4:00 PM
Jul 2 Architectural Review Committee Meeting, Council Chamber - 4:00 pm
Jul 3 Zoning Administrator Meeting, Council Chamber - 4:00 pm
Jul 4 City Holiday, City Offices Closed - 8:00 AM
Jul 7 MP Regional Water Authority TAC Meeting, Council Chamber - 10:30 AM
Jul 8 Planning Commission Meeting, Council Chamber - 4:00 pm
Jul 10 Historic Preservation Commission Meeting, Council Chamber - 4:00 pm
Jul 10 MP Regional Water Authority Meeting, TBD - 7:00 PM
Jul 16 Architectural Review Committee Meeting, Council Chamber - 4:00 pm
Jul 17 Parks and Recreation Commission Meeting, Council Chamber - 7:00 PM
Jul 17 Zoning Administrator Meeting, Council Chamber - 4:00 pm
Jul 21 MP Regional Water Authority TAC Meeting, Council Chamber - 10:30 AM
MORE INFORMATION IS AVAILABLE BY CALLING 646-3885
Architectural Review Committee
Wednesday, June 18, 2014
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