Forward New Richmond Committee
Regular MeetingNew Richmond, WI · September 21, 2022
Agenda
Forward New
Richmond Committee
Meeting Agenda
Wednesday, September 21, 2022
at 12:00 PM
Council Chambers
Page
1. CALL TO ORDER
2. ROLL CALL
3. ADOPTION OF AGENDA
4. CONSENT AGENDA
a. Minutes from August 17, 2022 2-3
Forward New Richmond Committee - 17 Aug 2022 - Minutes
b. Minutes from August 24, 2022 4-5
Forward New Richmond Committee - 24 Aug 2022 - Minutes
c. Community Development Updates September 2022 6-7
Community Development Updates FNR September 2022
5. NEW BUSINESS
a. Industrial Land Sale Policy - Updates 8 - 13
Industrial Land Sale Policy - 2022
b. Business & Technical Park Land Sale Policy - Updates 14 - 21
Business & Technical Park Land Sale Policy - 2022
c. City of New Richmond Strategic Plan 22
Memo: Strategic Plan
6. CHAMBER OF COMMERCE UPDATES
7. ST. CROIX EDC UPDATES
8. COMMUNICATION AND MISCELLANEOUS
9. ADJOURNMENT
Forward New
Richmond Committee
Meeting Minutes
Wednesday, August 17, 2022
at 12:00 PM
Council Chambers
The Forward New Richmond Committee was called to order on Wednesday, August 17, 2022, at
12:00 PM, in the Council Chambers, with the following members present:
PRESENT: Mike Montello, Rob Kreibich, Cathy Longtin, Karl Skoglund, Summer
Seidenkranz, and Ryan Shervey
ABSENT: Susan Lockwood and Heather McAbee
OTHERS
Pete Vrieze, Noah Wiedenfeld, Beth Thompson, Katrina Berg, Jamie Larson
PRESENT:
CALL TO ORDER
ROLL CALL
ADOPTION OF AGENDA
Summer Seidenkranz made a motion to adopt the Agenda as presented. Karl Skoglund seconded
the motion. Carried unanimously.
CONSENT AGENDA
Mike Montello made a motion to approve the consent Agenda with the addition of the approval of the
April 2022 revised minutes. Rob Kreibich seconded the motion. Carried unanimously.
Mike Montello made a motion to enter into Closed Session and to allow Alderman Vrieze to stay for
Closed Session. Summer Seidenkranz seconded the motion. Carried unanimously.
CLOSED SESSION PER STATE STATUE 19.85 (1)(E)
Deliberating or negotiating the purchasing of public properties, the investing of public funds, or conducting
other specified public business, whenever competitive or bargaining reasons require a closed session.
OPEN SESSION
Karl Skoglund made a motion to return to Open Session. Rob Kreibich seconded the motion. Carried
unanimously.
Forward New Richmond Committee Meeting August 17, 2022
Mike Montello made a motion to proceed as discussed in Closed Session. Cathy Longtin seconded
the motion. Carried unanimously.
CHAMBER OF COMMERCE UPDATES
Rob Kreibich provided an updated regarding Fun Fest. The carnival, Christman Amusement, had the
most successful year in over 66 years and the food booths were extremely profitable. The Chamber is
preparing for the upcoming "Welcome Back Educators" breakfast where they will serve over 500
district employees. This is the first time in three years that they will be serving in person due to Covid
restrictions.
COMMUNICATIONS AND MISCELLANEOUS
Mike Montello shared that there has been discussion about the need for future industrial development
in the City. Beth reported that City Council along with City Staff will be working on strategic planning.
Once that is complete, Forward New Richmond could focus on Missions, Visions, and Goals including
the future of industrial land development in the City.
ADJOURNMENT
Ryan Shervey made a motion to adjourn the meeting. Mike Montello seconded the motion. Carried
unanimously.
Forward New Richmond Committee Meeting August 17, 2022
Forward New
Richmond Committee
Meeting Minutes
Wednesday, August 24, 2022
at 12:00 PM
Council Chambers
The Forward New Richmond Committee was called to order on Wednesday, August 24, 2022, at
12:00 PM, in the Council Chambers, with the following members present:
PRESENT: Mike Montello, Rob Kreibich, Cathy Longtin, Summer Seidenkranz, Heather
McAbee, and Ryan Shervey
ABSENT: Karl Skoglund, Susan Lockwood
OTHERS Mayor Jim Zajkowski, Pete Vrieze, Beth Thompson, Katrina Berg, Jamie
PRESENT: Larson
CALL TO ORDER
ROLL CALL
ADOPTION OF AGENDA
Summer Seidenkranz made a motion to adopt the Agenda as presented. Mike Montello seconded
the motion. Carried unanimously.
CONSENT AGENDA
Mike Montello made a motion to approve the consent Agenda. Heather McAbee seconded the
motion. Carried unanimously.
Mike Montello made a motion to ender into Closed Session and allow Alderman Vrieze and Mayor
Zajowski to stay for Closed Session. Cathy Longtin seconded the motion. Carried unanimously.
CLOSED SESSION PER STATE STATUE 19.85 (1)(E)
Deliberating or negotiating the purchasing of public properties, the investing of public funds, or conducting
other specified public business, whenever competitive or bargaining reasons require a closed session.
OPEN SESSION
Mike Montello made a motion to return to Open Session. Summer Seidenkranz seconded the motion.
Carried unanimously.
Forward New Richmond Committee Meeting August 24, 2022
Mike Montello made a motion to recommend to City Council to further pursue information as
discussed in Closed Session. Cathy Longtin seconded the motion. Carried unanimously.
COMMUNICATIONS AND MISCELLANEOUS
ADJOURNMENT
Mike Montello made a motion to adjourn the meeting. Ryan Shervey seconded the motion. Carried
unanimously.
Forward New Richmond Committee Meeting August 24, 2022
MEMO
Prepared for: FNR Members
Staff Contact: Beth Thompson
Meeting: Forward New Richmond Committee - 21 Sep 2022
Subject: Community Development Updates September 2022
BACKGROUND INFORMATION:
Building / Zoning Updates – August 31, 2022:
Number of Building Permits – 263
Number of New Dwelling Units – 174
Number of Inspections - 1,295
Residential Construction Value - $18,139,206
Commercial Construction Value – $24,458,083
Building Permit Fees – $260,934
The total construction value through August 31, 2022 equals $42,597,289.
Impact Fee Collection To Date:
During the building permit process, our office is charged with the collection of Impact Fees.
Impact Fees collected through August 31, 2022 are as follows:
SAC Fees $179,952
Water Facilities Fees $179,952
Transportation Fees $203,500
Municipal Fees $135,790
Park Fees $ 89,189
This week I accompanied our building inspector, Ben Campbell, on a number of inspections. We
were able to inspect new homes on Rose Street and Naser Way. We also inspected three
commercial projects. They were the new 8-plex Townhomes on West Fifth Street, the new Hudson
Physicians building and a build-out of the AT & T Store between Jimmy Johns and Dunn Brothers.
The job of a building inspector is crucial to our community in making sure that all builders in New
Richmond are following State Building Code. I would like to thank Ben Campbell for including me on
these inspections and for all he does for our community.
Other projects in progress is Mill City Flats - they are working on the first two apartment buildings and
have stated the third along with garage starts. Beebe Lofts is coming along, with the framing, brick
work and elevator shaft in place. Deerfield 24 unit senior living building is on the fast tract, when
driving around take a look at the job site. The Starbucks, T-Mobile and Shopko Optical has site work
and footing and foundations completed.
Economic Development:
Our department has received a number of calls regarding land in our Business & Technical Park.
City staff is responding quickly to these calls and requests. If any are in a form to move forward, we
would bring these to the FNR committee at it's next meeting.
Page 2 of 2
MEMO
Prepared for: Forward New Richmond
Staff Contact: Beth Thompson
Meeting: Forward New Richmond Committee - 21 Sep 2022
Subject: Industrial Land Sale Policy - Updates
BACKGROUND INFORMATION:
Our Industrial Land Sale Policy was previously approved in early 2020 with the caveat that City staff
and FNR would review the document every two years, make appropriate changes/adjustments.
City staff is not recommending any changes to the Industrial Land Sale Policy.
RECOMMENDATION:
City staff is recommending approval of the Industrial Land Sale Policy as presented.
ATTACHMENTS:
Industrial Land Policy 2022
CITY OF NEW RICHMOND: INDUSTRIAL LAND POLICY
BACKGROUND:
The Forward New Richmond Committee (FNR) contracted with Cedar Corporation to
complete a Regional Industrial Land Demand Report. The findings and recommendations
from that report are as follows:
With no large sites between the east side of the Twin Cities and the MN/WI border,
New Richmond is in a prime location to attract firms looking to expand and service
the Twin Cities market as well as West Central Wisconsin.
To stay competitive, the region needs to identify larger tracts of development-
ready land (25+ acres) or look at combining existing adjacent parcels to increase
their size.
New Richmond should consider purchasing larger parcels of land (25+ acres) for
future development.
Any land contemplated for purchase should be strategically located to offer the
best access to infrastructure such as streets and public and private utilities. The
land should have limited impediments such as wetlands, flood plain, easements,
etc.
The City of New Richmond could attempt to enter first right of refusals with
landowners enabling the City to control land. However, the City would be subject
to market driven land prices and could overpay for land.
The City of New Richmond’s Comprehensive Plan identifies the following goals and
policies in relationship to Industrial Development:
The community will work to expand the roster of tenants in the existing business
parks in New Richmond and to identify areas for potential new business parks
that will help to grow the jobs base in the community and take advantage of the
new highway connections to the broader Twin Cities metro area and St. Croix River
Valley.
Provide assistance for businesses looking to grow, start up, or relocate in New
Richmond.
Target public assistance to businesses that choose to locate or expand in the
downtown area, along North Knowles Avenue, STH 65, the STH 64 corridor or
New Richmond Business Tech Parks.
Expand and develop new business parks.
Establish a tiered system of development standards (this would include industrial)
o Group A – most visible – higher set of standards
o Group B – less visible – lower set of design standards
Rev. 9/15/2022
Page 2 of 6
o Group C- least visible – lowest set of design standards
Develop services, facilities, and infrastructure for start-ups and entrepreneurs
DEFINITIONS:
Industrial Land: Industrial Land is a zoning designation for areas used for industry.
These businesses typically manufacture, process or otherwise generate products that are
sold to commercial businesses later. Included in the definition of industrial land are
factories and storage facilities as well as some mining and shipping operations.
Z7 Special Use District from the City Zoning Ordinance: The purpose of the Z7
Special Use District is to create districts to support the ongoing use and expansion of the
airport and industrial uses. Any future expansion of these uses shall require site plan
approval and compliance with this ordinance.
Z7-I – Industrial Parks. The purpose of the Z7-I District is to allow for continuation
and expansion of industrial uses specific areas of the City where they will have
less conflict with other functions.
PURPOSE:
This policy shall serve as a guiding document for FNR and City Council when developing
a strategy or making decisions about industrial development with a goal of increasing the
amount of industrial development and providing a strong economic base for the City of
New Richmond.
POLICY:
1. The Industrial Land Policy provides a policy framework to guide future decisions
on the purchase, development, sale and use of industrial land, and determine
when financial assistance shall be considered and/or provided. The City will find
a balance between preserving and purchasing industrial land while still allowing
commercial and residential developments. The City will allow Industrial uses as
guided by the Comprehensive Plan and Zoning Ordinance, and will aggressively
market industrial properties to perspective developers.
2. If financial assistance is provided, the City shall demonstrate a return on its
investment based on one or more of the public benefit categories identified in this
Policy.
ROLES AND RESPONSIBILITIES:
The City of New Richmond will inquire or take other proactive means to gauge a property
owners’ interest in selling their property, and respond to active listings or requests to
acquire land for industrial development.
When a land acquisition opportunity arises, staff will present it to FNR, which will then
make appropriate recommendations to the City Council. In addition, City Council and
FNR members can make their own land acquisition recommendations. Unless otherwise
directed, City staff will lead property negotiations.
Rev. 9/15/2022
Page 3 of 6
PROCESS: When considering the following development opportunities, City staff and
FNR shall consider each area of criteria before making recommendations to the City
Council.
1. Private Development with City Assistance:
Note: The City of New Richmond does not need to purchase land but has the
ability to assist with the development of privately owned property. City assistance
may include but is not limited to the infrastructure, utility improvements, the principal
amount of a loan at rates below those commercially available to the recipient, reduction
or deferral of fees, guarantee of payment under an obligation, applying for grants on
behalf of the business, contribution of property, etc.
A. The City may consider City assistance with private development when the
developer has a gap in financing.
B. The City may consider City assistance with private development by using the
City’s active tax incremental districts (TIDs).
Criteria: Because projects vary greatly in structure and public benefit derived,
each project will be considered on its own merits. Consideration will be given to
projects providing public benefits in two or more of the following categories:
1. The creation of new jobs/increase in total payroll over 3 years. Preference
will be given to higher paying jobs that also provide benefits such as health
care coverage. FNR and the City Council will consider the impact jobs will
have both short and long-term.
2. Redevelopment projects that result in increased assessed building value
and stabilization of industrial districts through the elimination of blighted
conditions.
3. Projects that enhance or increase assessed building value and economic
diversity of the City by attracting a new industry not currently located within
the community.
4. The Financial assistance provided does not give the expanded business or
new business a competitive advantage against other local businesses.
5. Retention of existing jobs. In order for this category to be considered, it
must be demonstrated to the satisfaction of the City that the loss of jobs is
specific and measurable.
Approach:
Assist with land costs
Promote Regional Business Fund for additional gap financing
Grant Assistance
Forgivable loans if applicable criteria are met
State Incentives
Rev. 9/15/2022
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2. Land Acquisition:
A. The City may consider land acquisition when there are no contiguous tracts of
industrial land greater than 50 acres within the City limits or a mile and a half
boundary of the City limits.
B. The City may consider land acquisition based on need or directed by FNR.
C. The City may consider land acquisition when the City has a signed agreement
with a developer to bring an industrial business to New Richmond.
Criteria:
Consistency with Comprehensive Plan
Proximity to appropriate zoning district – Consistency with Zoning Ordinance
Land characteristics (soil, grading, etc.)
Proximity to utilities
Cost and feasibility of utilities
Approach:
Map out areas of possible industrial development
Appraisals
Feasibility Study for utilities
Development of a Purchase and Development Agreement
Sources / Uses of funding
Partner with land owner on a RFQ/RFP Process
Exit Strategy
If not developed within seven years, the City should consider any of the following
exit strategies:
Resale of the land
Alternative land use
RFQ process
Partnership with a developer to develop the property
3. Right of First Refusal/Purchase of Development Rights:
A. The City may consider right of first refusal/purchase of development rights when
the owner does not want to immediately sell the land.
B. The City may consider right of first refusal/purchase of development rights when
the City is unable to purchase the land outright.
Criteria:
Consistency with Comprehensive Plan
Proximity to appropriate zoning district – Consistency with Zoning Ordinance
Land characteristics (soil, grading, etc.)
Proximity to utilities
Cost and feasibility of utilities
Approach:
Map out areas of possible industrial development
Appraisals
Feasibility Study for utilities
Rev. 9/15/2022
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Development of a right of first refusal/purchase agreement
When applicable consider sources / uses of funding
Following the recommendations outlined in the August 2019 Regional Industrial Land
Demand Report, once the land is identified and/or controlled, the City of New Richmond
should:
Work to ensure public utilities are able to be extended to these parcels. It is not
recommended that internal site utilities be installed until development is secured
through a development agreement.
Work with public and private utilities to ensure that infrastructure to support large
development is available and could be extended to the site when development
occurs.
Certify the land as “shovel ready” through the States Certified Sites program, or
at a minimum, have the pertinent information gathered to meet the Gold Shovel
Program standards.
The sites should be listed through the St. Croix County Economic Development
Corporation, Momentum West, the Wisconsin Economic Development
Corporation and any applicable National Economic Development Organizations.
This policy will be reviewed every two years.
Policy approval date: ______________________
____________________________
Jim Zajkowski, Mayor
Attest:
_____________________________
Michelle Scanlan, City Clerk
Rev. 9/15/2022
Page 6 of 6
MEMO
Prepared for: Forward New Richmond
Staff Contact: Beth Thompson
Meeting: Forward New Richmond Committee - 21 Sep 2022
Subject: Business & Technical Park Land Sale Policy - Updates
BACKGROUND INFORMATION:
Our Business & Technical Park Land Sale Policy was previously approved in late 2020 with the
caveat that City staff and FNR would review the document every two years, make appropriate
changes/adjustments and re-approve.
City staff made some minimal changes:
- Date changes
- Mapping changes to stay current with land sales
RECOMMENDATION:
City staff is recommending approval of the Business & Technical Park Land Sale Policy as presented.
ATTACHMENTS:
Business Technical Park Land Sale Policy - 2022bt
CITY OF NEW RICHMOND: Business & Technical Park Land Sale Policy
BACKGROUND:
In the past, the City of New Richmond has purchased land for the purpose of promoting
the City’s welfare, job creation and expanding its economic base. The main purpose for
the land purchased in the Business & Technical Park is for industrial expansion and is
mainly used to attract businesses and industries to locate in the City of New Richmond.
Since desirable business and industry is often sought after by many communities, and
since negotiations involve many variables (including land price), some accommodation
for these negotiations must be factored into a set of guidelines.
Since 2009, the City of New Richmond has used an internal cost and formula valuation
process for land sales in its Business & Technical Park to create building value for its
TID District and to create jobs for our community. This formula has been internally
adjusted over the subsequent years. Forward New Richmond (“FNR”) would like to
create a set of guidelines for staff to utilize relating to land sales in the Business &
Technical Park.
This policy includes guidelines that will explain how potential land sales in the Business
& Technical Park will be evaluated and negotiated. This policy shall be reviewed every
two years.
PURPOSE:
This policy shall serve as a set of guidelines for FNR and the City Council regarding land
sales in the City’s Business & Technical Park.
POLICY:
The policy for Business & Technical Park Land Sales uses the following land values and
formulas as a guideline and for competitive incentives when added building value and
job creation in the City of New Richmond.
Rev. 9/15/2022
Page 2 of 8
Cost of Land for “Commercial Sites” (see map below), shall be $8.00/sq. ft.
Rev. 9/15/2022
Page 3 of 8
Cost of Land for “Industrial Sites” (see map below), shall be $50,000/acre.
Rev. 9/15/2022
Page 4 of 8
Incentives/guidelines for land sales have been set as follows:
For land that is considered “Commercial Sites,” the City Council has the ability to
negotiate these costs, when applicable.
For land that is considered “Industrial Sites,” the following building value and job
creation calculations should be utilized:
• For every full-time employee position created, an incentive of $10,000 will be
given.
o Job creation will be verified by payroll records
• For every part-time employee position created, an incentive of $5,000 will be
given.
o Job creation will be verified by payroll records
• A reduction in the cost of the land by an amount equal to $5,000 for each
$100,000 of increased assessed value. (Example: $800,000 in new building
value divided by $100,000 multiplied by $5,000 = $40,000 credit given).
o Assessed value will be determined by the assessor
• If the sale price of land is reduced to a zero value based on the aforementioned
incentive formulas, the land may be sold at $1,000/acre plus closing costs and
attorney’s fees.
• For businesses currently located in the City considering relocation outside of the
City of New Richmond, for every full-time employee position retained in the City,
an incentive may be given.
The employee creation incentive will be memorialized in a development agreement
prepared by the City Attorney. The following is an example excerpt from a development
agreement:
“On or before January 1, 2024, Developer shall employ the equivalent of ten (10)
additional full time employees, and shall provide evidence of such employment to the
City. In the event the Developer fails to employ the equivalent of ten (10) additional full
time employees by January 1, 2024, Developer shall pay to the City a penalty of
$10,000 for each of the ten (10) full time equivalent positions not filled, which penalty
shall be paid immediately due and payable to the City of New Richmond.”
The assessed value will be memorialized in the development agreement prepared by
the City Attorney.
ROLES AND RESPONSIBILITIES:
When a land sale opportunity arises, the project summary form must be completed and
determined to be in compliance. Upon such determination, City staff will present the
proposed project to FNR, which will make appropriate recommendations to the City
Council. Unless otherwise directed by the City Council, City staff will lead all discussions
with interested developers and their representatives.
When a land sale is approved by FNR and the City Council, the City Attorney shall
prepare an appropriate Development Agreement based upon the specific development.
Rev. 9/15/2022
Page 5 of 8
PROCESS/GUIDELINES: When considering the sale of land, City staff and FNR shall
follow the steps outlined below:
Prospective buyer must complete “Project Summary Form” shown below:
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Page 6 of 8
1. Once the prospective buyer completes the form, City staff will review and
complete the “For Use by City Staff” section.
2. If the prospective buyer is found to owe any fees, fines, and/or taxes to the City
of New Richmond or New Richmond Utilities, the form will not be forwarded onto
Forward New Richmond until such fees/fines/or taxes are paid in full.
3. City staff will review any Development Agreements with a current prospective
buyer and will make sure said Development Agreements are in good standing.
4. The prospective buyer will be required to furnish a confirmation letter from their
financial institution indicating that they have the financial means necessary or are
otherwise able to borrow the amount necessary for the proposed project. The
following key items should be found in the financing letter:
Rev. 9/15/2022
Page 7 of 8
a. Project specific details.
b. The details of the project have been reviewed, underwriting has been
started or completed, and the lending institution if providing a proposal
with specific terms.
c. Financing terms: dollar amount of the proposal or commitment, purpose
of the loan, term, amortization, collateral, etc.
d. Timing and other requirements.
e. On financial institution letterhead, signed by a person authorized to make
the proposal or commitment.
5. If any unfavorable publicly accessible information is discovered regarding the
prospective buyer that raises reasonable concerns about the short-term or long-
term viability of the project or the good standing of the prospective buyer or its
business, such information will be forwarded to the City Attorney for review
before moving forward to FNR.
6. If the prospective buyer does not owe City fees, fines, or taxes and the records
search results are favorable, the Project Summary Form and proposal will be
brought to FNR for consideration.
FNR will then analyze the Project Summary form and make a recommendation to the
City Council to either move forward or deny the project.
Policy approval date: ______________________
____________________________
James Zajkowski, Mayor
Attest:
_____________________________
Michelle Scanlan, Clerk
Rev. 9/15/2022
Page 8 of 8
MEMO
Prepared for: Forward New Richmond
Staff Contact: Noah Wiedenfeld
Meeting: Forward New Richmond Committee - 21 Sep 2022
Subject: Strategic Plan
BACKGROUND INFORMATION:
The City of New Richmond is developing a strategic plan, which is often times compared to a
"roadmap." A strategic plan is closely interconnected with the Comprehensive Plan, annual operating
and capital budgets, Capital Improvement Plan, employee performance reviews, and work plans
developed by the City Administrator.
The strategic planning process is broken into phases to address three questions:
1. Where are we now?
2. Where are we going?
3. How do we get there?
A community survey is available on the City's website and Facebook page. So far to date, it has been
completed by over 260 people. Forward New Richmond members are encouraged to take the survey
if they haven't already done so, and to share it with family, friends, and colleagues.
At the meetings in September and October, staff will facilitate a couple of exercises to solicit feedback
and ideas from Forward New Richmond which will be incorporated into the strategic plan.
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