Tourism Committee

Tourism Committee Meeting Agenda Tuesday, November 19, 2024 at 8:30 AM Conference Room Page 1. CALL TO ORDER 2. ROLL CALL 3. ADOPTION OF AGENDA 4. APPROVAL OF MINUTES a. Minutes from date 2-3 Tourism Committee - 24 Oct 2024 - Minutes 5. ROOM TAX a. 3Q24 Room Tax Collections 4-6 3Q24 Room Tax Collections 6. BUSINESS a. 2025 River Travel Media Third Party Expenses 7-9 2025 River Travel Media Third Party Expenditures 7. FUNDING REQUESTS a. Halos of the St. Croix Valley - 14th Annual Memorial Walk/Run 10 - 12 Halos of the St. Croix Valley - 14th Annual Memorial Walk/Run b. New Richmond Area Centre - 14th Annual Corn Fest 13 - 15 New Richmond Area Centre - 14th Annual Corn Fest c. New Richmond Area Chamber of Commerce Funding Request - Fun Fest 16 - 18 New Richmond Area Chamber of Commerce - Fun Fest d. City of New Richmond - Shelter at Whispering Hills Disc Golf Course 19 - 22 City of New Richmond - Shelter at Whispering Hills Disc Golf Course 8. ACTION OF FUNDING REQUESTS 9. COMMUNICATION AND MISCELLANEOUS 10. ADJOURNMENT  Tourism Committee Meeting Minutes 7:30 AM - Thursday, October 24, 2024 Conference Room The Tourism Committee of the City of New Richmond was called to order on Thursday, October 24, 2024, at 7:30 AM, in the Conference Room, with the following members present: PRESENT: Kim Dimick, Brian Meyer, Pete Vrieze, Dawn Jacobson, Timothy Sass ABSENT: OTHERS Lexi Derrick, MaryKay Rice PRESENT: CALL TO ORDER ROLL CALL ADOPTION OF AGENDA Pete Vrieze made a motion to adopt the agenda. Brian Meyer seconded the motion. Carried unanimously. APPROVAL OF MINUTES MINUTES FROM DATE Pete Vrieze made a motion to approve minutes from September 10, 2024. Dawn Jacobson seconded the motion. Carried unanimously. BUSINESS 2025 RIVER TRAVEL MEDIA CONTRACT REVIEW Lexi Derrick provided a recap on the last Tourism Committee meeting. The committee then went into deep conversation over what the ideal length of Marketing Services and Implementation would be. Additional conversation took place over the newsletters, a sweepstakes, marketing that will attract new eyes and how important they felt digital and social media advertising is. Throughout the conversation, the committee discussed the impact and amount of room tax dollars this would require. This led to the committee adjusting some of the proposed contracts and creating a new one that balances cost and need. Tourism Committee Meeting October 24, 2024 After the contract review, the committee discussed 3rd party expenditures. Due to the amount time it took to discuss the contracts, the committee will continue this conversation during their regular November meeting. Pete Vrieze made a motion made a motion to approve River Travel Media's Standard contract, but with only 10 months of Marketing Services and Implementation in the amount of $26,010. Brian Meyer seconded the motion. Carried unanimously. COMMUNICATION AND MISCELLANEOUS Lexi Derrick provided an update on how her and Michelle Scanlan met with the airport the previous week to get them caught up on everything they were doing with River Travel Media. Lexi Derrick handed the committee campaign theme ideas that River Travel Media has come up with. The Committee decided to meet on November 14th to review third quarter applications. They also agreed on December 17th being a meeting placeholder if needed. ADJOURNMENT Pete Vrieze made a motion to adjourn at 8:27am. Brian Meyer seconded the motion. Carried unanimously. Tourism Committee Meeting October 24, 2024  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 14 November 2024 Subject: 3Q24 Room Tax Collections BACKGROUND INFORMATION: Room tax collections from July 1, 2024 through September 30, 2024 totaled $47,735.52 which is a $9,098.93 or 16.0% decrease from prior year. Coratel has not paid their room tax to the city for third quarter. City staff have reached out to Coratel requesting this gets paid to the city as soon as possible. Last year the hotel had $7,803.11 in third quarter room tax. The table below illustrates tax collection for third quarter over the last five years. At the beginning of 2024, the Tourism Committee strongly encouraged applicants to place more emphasis on marketing efforts. Included below is a pie chart showing reimbursed marketing efforts compared to operational expenditures from 2021 through 2023 and a seperate chart showing 2024 efforts year to date. Of the $24,341.96 marketing expenditures reimbursed in 2024 so far, 93% is from the Tourism Committee/City of New Richmond and 7% is from the New Richmond Area Chamber efforts. Page 2 of 3 FINANCIAL IMPACT: The Tourism Committee has the following funds available to allocate for third quarter 2024: Room Tax Collected $47,735.52 70% of Collections $31,629.54 Carry Forward Funds $60,835.69 Total Funds Available $92,465.23 Page 3 of 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 14 November 2024 Subject: 2025 River Travel Media Third Party Expenses BACKGROUND INFORMATION: Over the past few months, the Tourism Committee and River Travel Media entered into a 2024 Marketing Groundwork contract and a 2025 through 2027 Three-Year Proposal Addendum contract. At the previous meeting discussion over third party expenditures started to occur. Due to time constraints, the Committee requested this conversation be continued again at the next meeting. ATTACHMENTS: New Richmond 2025 3rd Party Options  Amy Gabay amy@rivertravel.org (608) 799-5334 Brent Hanifl brent@rivertravel.org (608)461-2485 Visit New Richmond Third Party Advertising Options The following prices are third-party costs and are subject to change. The City of New Richmond is responsible for the direct payment of all third-party costs. River Travel Media would suggest the following list of advertising buys for 2025. This list is malleable and can be expanded or contracted depending on budgetary needs and the committee's desires. ● Robly Webmail Program | $290 estimated cost ○ RTM suggests the purchase of the Robly webmail service for the newsletters. It has competitive features and great customer support. ○ $29 per month (March through December) ● Digital Ads | $4,300 estimated cost ○ Likely the most cost effective way in which to reach your audience. RTM highly suggests a strong digital advertising component for the campaign. ○ 43 weeks/$100 per week spend. Includes Display Ads and FB ads over 10 months. ○ RTM will monitor the ad program on a bi-weekly basis making changes to ensure the strongest return for investment. ● VolumeOne | $500 estimated cost ○ Eau Claire - Volume One. Chippewa Valley for the Win ○ RTM suggests utilizing this program to further promote the Sweepstakes. ○ The package includes an ad In 2 issues + 4 weeks online. ■ 1/4 page print ad, social media post, featured at the top of 2 "For The Win" newsletters ● MPR - The Current | $2,400 estimated cost ○ 1 month package - Mon-Sun 6am-8pm, 16x | Mon-Sun 6am-12M, 4x rivertravelmedia.com | brent@rivertravel.org | amy@rivertravel.org Page 2 of 3  ● Wisconsin Public Radio | $2,000 estimated cost ○ Broadcast advertising on the News Networks - WHWC and WHLA ○ Statewide online web tile ads ○ Possibly a two month program. ● Online Streaming or Podcast Advertisements | $1,610 estimated cost ○ 3 months/16 weeks- $100 per week spend on streaming and/or podcast services ● OOH (Out of Home) | $1,600 estimated cost ○ 2 months/8 weeks program focused on two events (possibly Hometown Christmas and Heritage Days) ○ $200 per week spent on digital billboard(s) ○ Possible location: Inver Grove Heights region ● *Travel Wisconsin - Writer Tour | estimated cost $3,000 + On the Ground Expenses ○ Hosting a journalist for a minimum of Two full days. ○ NR would handle booking all elements of the visit including, but not limited to, lodging and meals, media gifts, on-the-ground transportation (if the journalist is flying in), and creation of the final itinerary document in a shareable form for the media. ● Travel Wisconsin - Special Offers Email | $800 estimated cost ○ Promotion of the sweepstakes through the special offers email. 4 runs $200 each. ● Travel Wisconsin - Print Guide | $2,500 estimated cost ○ ¼ page ad Total Estimated Cost of Suggested Third-Party Advertising Program if all are chosen. $19,000 + *Travel Writer “on the ground expenses” rivertravelmedia.com | brent@rivertravel.org | amy@rivertravel.org Page 3 of 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 14 November 2024 Subject: Halos of the St. Croix Valley - 14th Annual Memorial Walk/Run BACKGROUND INFORMATION: The Halos of the St. Croix Valley submitted an application for Tourism Funding to assist with expenses from their 14th Annual Memorial Walk and Run held on August 3rd. Halos hosts this annual event to raise funds to support their mission of helping families who lose a child from miscarriage through age 20 in Wisconsin and Minnesota. A full application is attached. Please note that 0% of requested reimbursement expenses are from marketing efforts. FINANCIAL IMPACT: $4,262 requested for the 14th Annual Memorial Walk and Run held by The Halos of St. Croix Valley. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Tourism Funding Request _2024 fillable - Halos of the St. Croix Valley  E b I | sSed LUS!JnO_]_ uoqea?ddv vzoz Page 2 of 3 7 “V-ameuas ,7 a? ”J: 9.74mi :queN s,1ueallddv 'ssugwwog wsunol sq; Aq szspgsuoa sq o1 JSsnst Sugpun; sq1 Jo; pue 313|dLu03 szspgsuoa sq 01 JBPJOu! uoneaqdde sgq; qum puowqam 1“sz A10sq), 01 u! pqunJ, sq lsnuJ lsanst Sugpun43q1q1gMpuodssuos 12q1(sz,sod 52M 1! uoueaoI pue 312p) uoneLuJow!Sunsqmw pue sldgsasJ 'ssagomg ”e puelstpun l 'spun;pslssnbs1 sq1 4o ssn pspus1u! sq; ;o 1usws1ezs s1s|dwoa pue nsuoo 'snn e s! 1! 12q1 pue uoneauddesAoqe sq; pesJ sAeq I zqu, sJepsp | V/N IOJUInewoa V/N :aLuEN :weandde ueql 1ustggp ,q ’suonssnbo1 BugpuodssJ/>peqpss;8ugpg/\01dJo; slqgsuodssJ Ienpwpu! sleagpug ssesld LLOVQIM ‘PUOUJHOM ME3N'SAV SGIMOUM '8 L02 ‘nwgdsa ”ISM :weagldde sq; ueq; lustggp M'spun43q1 Jo; SununosseJo;s|qgsuodss1 UOSJBdp ssstpe pue sweN 'sssusdxs Jsue QL'QLQ‘AQL$ pssgeu sM 'ss;soueJ1us1us/\s ue10u 1nq ‘SJsuunJ pus SJG)1|BM 1043s; uonedgogued e peq sM 'suoneuop sAgsosJ pgp sM :spun; ;o ssamos sq1 sugnno ssesld 'ssA y glosIOJd/lusAs sgq1 10; ('31s 'ss; IUBAB’suoneuop 's1ue18) spun; leuomppe Aue sAgsasJ 1ueag|dde mm : :mqeuene ;g ”asp q1gM Buguoddns ;o quanu spgAOJd ssspusue 009 Z 2150:) psIOJd 7Z.9 LZ‘V‘Ss Incl—Tws :1ssnst Buypun; lasfmd Mia? 7mm6©As||eAxgom1ssqyosoleq:(Ss)ssstpV ”er 99317-L”7-999 ‘BUOHdalai L Lovg EUHWW lN\ ‘puowqom msN 'sAv sslmouy 'S 102 ZSSSJPPV quloD lymd-uoN- luawUJaAODD uonedeogE] :Jueauddv ;0 was xei Loeozzv-sv'uaqwnN anIwapaa soleH ‘sqooer squer‘ 5u0!192!U9310 JO al“EN ’8 lueDHddv 4‘9//”A Xu’OJ’) 13’9qu 'Auunwwoasssuyan pue Iswq pue MDsq; ugun Lusunoa, psdolsAsp Jo/pue p910LUOJd sq), moq 13sIOJd/1usAs Sugpuemspun u! ssmwwog wsunoi sql lslsse 01 UO!19wJO}U!BU!M0“0Jaq1SPMOJd ssesld uoueanddvzssnbsuBugpung 1uswdolsnsapue uonowmd wsunol msunvae ALIS HHL GNOWHOIB MEN .4; ALIS M M z I 982:: uoneauddvwsun01 vzoz Page 3 of 3 AoS'gMpuowqaumauaxa'wap'l:lgewg Lrovs IM ‘Puowqagu maN 133115“I 3 9st aaugwwog wsunol :uuv puowqagu man;;0 MD :"ew :0; uoneauddemuqns wed 3L4;u! sueo a?queB 0L LmMBuolesuonoeSJewg 1331.100am19 meme9|.“ aJopq Rep sq; mampeddOJp SJaxJOMAnaam;0 eLuos os ‘sapeogueq Anapapaau osle 3M 'uuuad e LmMspam M9; 2 umop muso1 peq 3M ipgp aM moq MOU)| sn :3] pue pannbaJ saJJnosaJ A1015“aseald’05 M50313'suuuad ‘1uaLuazuo;uaMEI’amsop p201) sannosaJ MDannbaJnafmd sgql pgq 'Auunwwoamo msungq12m samunuoddopue sluaAa uoddns oz; saAms puowqam MEN;0 MDaqi alng Jeuugp pequ? mewmew Aeq; pue1sL9 Mnruo UM01o1ug ewes aldoadMaw 03 puowuoga maN u! sdweqo 12 NEWdn xogd HMS-i mo mm; mm 9M 'eguowouaw u! 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PUB MK) ‘98 u! 140‘!SGQBS 19 I419”Jdvuo "06qu asmd Jau?gseqn se qons1uaAa Jno a1ou104d pedleq qong sassaugan leool 1e sn Jo; Bugsgerun; swamAq plaq swam 3612'aIdmnuJ peq 9M galowOJd-sson 01 sassaugan/swana leaol Jaqw Lng Jauued 01 mm noA pgp samunuoddo leqM 'sseugan new12 dn Bueq o1 ausan pue ‘s?uusodegpaw |egoos ‘suewa Jno LUOJJ 1!luud o1e|qe 813M eldoed 92 "9M 92 sessaugan 009 Jam 01 mo mameAe? 3M ‘dn waq; Bunq 18L“sesseugan p13” 193 e eAeq Luop l 'saoqd weq1axe1 p|noo SJea1un|0A se puowqoga MSN 4o SBHLU 091noqe ugun JSAO "a swimpa1sod 32 "3M 32 ‘semunwwooSugpunouns pue Anunwwoo amu! sa?ed egpew |egoos [eool ‘egpeLu @003 m0 uo pasguaApe 9M '(s?unsod ;o suoueaoI/salep LmMSunamew;o sa|dLues apnpug lsnw) gsaapuaue emu! 01 32mm noA pgp 596319115 uonowOJd pue Sunawewleqm 'elosauugw pue ugsuoong u! oz 962 L|5n0JL|1a?ngJeosgw UJOJ} puqo e esol qu samLue; Bugd|aq;o U0!SS!LUJno SpJEM0106 pesgeJ spun; ‘Jengqun; lenuue 1536.19] .mo s! 3qu 'puowqoga MONu! med Mew12 7303 ‘pJg 1sn6nvuo plaq $2M A20unj Auwedpue una/meM leuowew lenuuv mm SO|BH :(Messaaau J! slaaqs leuomppe aql ”213p u! aquasaq queue) laeIOJd/luana 1.530038 SNIONnd 3H1.:IO NOIldIHDSECI  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 14 November 2024 Subject: New Richmond Area Centre - 14th Annual Corn Fest BACKGROUND INFORMATION: The New Richmond Area Centre submitted an application for Tourism Funding to assist with expenses from their 14th Annual Corn Fest held on August 28th. The requested reimbursement expenses fall within the qualified expenses and have been approved in previous years. A full application is attached. Please note that 100% of requested reimbursement expenses are from marketing efforts. FINANCIAL IMPACT: $110 requested for the 14th Annual Corn Fest hosted by The New Richmond Area Centre. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: New Richmond Area Centre - Corn Fest_Tourism Funding request  CITY'W' ICHMO Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel a d business community. Name of Applicant & Organization: New Richmond Area Cent? Federal ID Number: 26—3891288 Tax Status of Applicant: DCorporation Non—ProfitElGovernment ElOther Mailing Address:425 East 5th Street, New Richmond WI 54017 Telephone; 715-246-2252 Email Address(es): dblattner@nracentre.com Project funding request: 5 1 1000 Total project cost: S 2476-90 Provide number of attendees with supporting detail if 750 available:over Please attach a copy the budget (this includes revenues and expenditures) Application will not be considered without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: Nothing additional to fees paid for food by participants Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/responding to questions, if different than applicant: Name: Contact Info: I declare that l have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the Cit of New Richmond with this application in order to be considered complete and for the funding requesty to be considered by the Tourism Committee. Dmfah MW‘ Applicant’s Name: Signature (REQUIRED). 2024 Tourism Application Pagel 1 Page 2 of 3  DESCRIPTIONOF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): The 14th Annual Corn Fest was held on August 28, 2024 at the Centre in New Richmond. We provide free corn through a partnership with Lakeside and inflatables for kids. We host a senior picnic ahead of Com Fest itself and have carnival style food available for purchase for participants What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locationsof postings). We utilized signage on the south end of town at Ready Randy's and the north end of town through Sign Guy. We utilized email along with social media posts to get the word out. We utilized our membership base of over 2600 emails. We asked local partners to post on their social medias. What opportunities did you have to partner with other local events/businessesto cross-promote? We offered the opportunity for Iocla non—profits to have a booth at the event forjust $25. We had 16 take advantage of the opportunity to get their information in front of around 1,000 people throughout the event. We partner with Ready Randy's who cooks the corn for us and they allow us to have signage on their property. We mailed invites to every senior center in a 25 mile radius. The City of New Richmond strives to support events and opportunities that highlight our community. Di this project require City resources (road closure, law enforcement “I: permits, etc.)? If so, please list Cityd resources required and let us know how we did! No city resources were needed with this event. Submit application to: Mail: I I City of . New Richmond Attn: Tourism Committee 156 E 15tStreet New Richmond, WI 54017 Email: \I‘derriclggc? 2024 Tourism Application Page 2 Page 3 of 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 14 November 2024 Subject: New Richmond Area Chamber of Commerce Funding Request - Fun Fest BACKGROUND INFORMATION: New Richmond Area Chamber of Commerce submitted an application for Tourism Funding to support their Fun Fest 2024. Fun Fest is an annual community celebration that brings people to New Richmond over four days. The festival includes a carnival, food booths, beer tent, parade, and more. A full application is attached. Please note that 12% of expenses are from marketing efforts as reported by applicant. FINANCIAL IMPACT: The Funding Request is for $31,134.34. Funding requests were submitted for a finance charge and videography which have previously not been a request presented to the committee. These will be outlined during the meeting. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: NRACC Fun Fest_Tourism Funding Request Application CITY OF NEW RICHMOND THE CITY BEAUTlFUL Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/ordeveloped tourism within the City and hotel and business community Name of Applicant & Organization %%/ WW?b/é/Mm?yyk? Federal ID Number 367: Tax Status of Applicant: ElCorporation / / 3&97 3 M ' rofit EIGovernment EIOther 2W?r?m M/S Cigif?w?u/ AV ,» / Mailing Address: Telephone 7 K 276» 2- L { 4 Email Address(es) (j/PchWétU?/? Wvé’LK/be’fCM W Project funding requests project cost: S Li(0/ 7 Provide number of attendees with supporting (73 /? 5.027/21 ,V J Please attach a copy the budget (this includes revenues and expenditures) Application will not be considered without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: Name and address of person responsible for accounting for the funds, if different than the applicant 2 Jim; C Please indicate individual responsible for providing feedback/responding to questions, if different than applicant Name: @bUwérZ/N Contact Info: 2% am I declare that l have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the]? onri m Co mittee Applicant‘s Name: Signature _mu1a:3 (REQUIRED) 1% /<w/‘/{' (8prKM 2024 Tourism Application Page 1 Page 2 of 3  DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): ?n?j WW; ?mm awn/7mm@gg/éim‘m? {Mm W / I7?”Mt?w/wm/jw / ?/M. What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locationsof postings). . a7,kg/f ?fé/FL ?W?w/W?mm/M‘ ”ZWVW/Mr _ ‘ 7W1Z777Q / JZKWJA //Jfr/J 24mm}[WA/MW 6m?: What opportunities ?sk? did you “?ew" WSW/Z 7Z2)?l’l?/L $497,159 5 with o ther local events/businesses to cm ss-promote? W a D‘s/2.; (54,1 Jared / W? MK ”gy?b??g/p/flwh1? The City of New Richmond strives to support events and opportunities that highlight our community. Di this project require City resources (road closure, law enforcement, permits, etc)? If so, please list Cityd resources required and let us know how we did! 7;ngme”My?ak) ,4 a kw” ?€ 25%;} 97754d?/7é’lM/g7é?/Oj/7 W rt 41‘ ?’L ?V/‘Co Submit application to: Mail City of New Richmond Attn: Tourism Committee 156 E 1StStreet New Richmond, WI 54017 Email: Iderrick@iewrichmondwi.gov 2024 Tourism Application Page | Page 3 of 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 14 November 2024 Subject: City of New Richmond - Shelter at Whispering Hills Disc Golf Course BACKGROUND INFORMATION: Previously, an application was submitted by the disc golf association to assist with costs in building a shelter at the Whispering Hills Disc Golf Course. At that time, city staff advised that the application did not qualify for reimbursement based on the language in the tourism reimbursement application. Since then, a shelter was constructed by city staff and the disc golf association filed a new reimbursement request on behalf of the City. This was discussed at the regular City Council meeting on Monday, November 11th. Council was in support of submitting this request and allowing the Tourism Committee to discuss the merits of the application. Please note that 0% of requested reimbursement expenses are from marketing efforts. FINANCIAL IMPACT: The original application is requesting $10,609.95 for the shelter and $4,470 for the multi-use basket. After review actually expenses for the shelter totaled $13,912.86 and $4,470 for the multi-use basket. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Tourism Funding Request _2024 fillable - Disc Golf Shelter Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: New Richmond Disc Golf Association Federal ID Number: Tax Status of Applicant: Corporation Non-Profit Government Other Mailing Address: 350 west 2nd Street New Richmond WI,54017 Telephone: 715 410 8918 Email Address(es): curran.justin3@gmail.com Project funding request: $ 15,799.95 Total project cost: $ 15,799.95 building materials: $3,336.43 Trusses: $2,803.52 Concrete pad: $5,190.00 Concrete Putting Pad: $4,470.00 Grand Total: $15,799.95 Provide number of attendees with supporting detail if available: https://1drv.ms/b/c/614c42e0450bf56e/ERPglNBjXANJh0NXn1Oj5bcBGFgDt1ZcN9RXX9GCYl1M jw?e=kbZmJc Please attach a copy the budget (this includes revenues and expenditures) Application will not be considered without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: Yes, our additional fees would be received through donations, and hole/tee sign sponsorships. Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ responding to questions, if different than applicant: Page 2 of 4 Name: Justin Curran 350 east 2nd street New Richmond Wi, 54017 Contact Info: curran.justin3@gmail.com (715) 410 8918 I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. Applicant’s Name: James Kelly Signature (REQUIRED): James Kelly 2024 Tourism Application Page | 1 DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): The project would be building a 36’ x 20’ shelter on a 28’ x 26’ concrete slab. At Whispering Hills Disc Golf Course. As well as our multi-use basket for people of all abilities to use. https://1drv.ms/w/c/614c42e0450bf56e/ESaGt4SUqetAr2hBYFaVB7ABOtA7DakLgvwCLu n2-57uRg?e=R2shZz What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locations of postings. The project would target the need for a shelter at Whispering Hills disc golf course as well as anyone looking to rent a park shelter. The shelter would stand as a meeting ground, for leagues and give us cover from the rain. As well as give us the opportunity to host State and National Tournaments for years to follow. We will be advertising across the Twin Cities and Chippewa Valley to attract disc golfers from outside of St. Croix County. Everybody can disc golf as disc golf is a very aerobic hobby. We plan to hold community education classes at The Centre and possibly Northwood’s Technical College. We would like to establish disc golf with the youth of New Richmond and teach kids how to play. Our opening tournament had over 70 people attend. This runs about average for tournament in our area. Max number of Page 3 of 4 attendees could range from 90-110. League numbers would be lower, about 20-30 people, but would be more consistent since that’s an weekly event. https://udisc.com/courses/whispering-hills- QOrP/manage/stats?lifetimeStatsTab=num_unique_players https://udisc.com/courses/whispering-hills-QOrP/manage/stats What opportunities did you have to partner with other local events/businesses to cross-promote? New Richmond Disc Golf Association has many opportunities to partner with local events and businesses. We have set up a “Learn Disc Golf” class at The Centre to get locals interested. We have reached out for Hole sponsorships. We will be reaching out to out sponsors about deals they could give our Association members and tournament participants. Donations towards Tournaments prizes. Tournaments would attract people to the downtown area and into the hotels. Our plan for 2025 is to host a charity tournament which would benefit a local charity. As well as a tournament during fun fest, and a grand opening. https://1drv.ms/b/c/614c42e0450bf56e/EcDvofwrt8VJnebIZHLjY5kBHKeiyAxYzDpR0odXuPaH4w The City of New Richmond strives to support events and opportunities that highlight our community. Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! This Project did not require any road closure, law enforcement, or permits of any kind. We do however have the City mow and build the Shelter and Multi-use practice pad. Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov 2024 Tourism Application Page | 2 Page 4 of 4