Norman Convention and Visitors Bureau Meeting
Regular MeetingNorman, OK · August 16, 2017
Minutes
Board of Directors Meeting
Wednesday, August 16, 2017
Legend’s Restaurant
1313 W. Lindsey St.
Minutes
Board Attendance:
(P) Kyle Allison, City Council (P) Rex Amsler, Embassy Suites
(P) Adrian Buendia, Restaurant Industry (A) Charles Diclemente, Marriot at NCED
(A) Carol Dillingham, Cleveland Cty. (P) Jerry M. Hatter, Balfour of Norman
(P) Mandy Haws, Attraction (P) Brenda Hall, City of Norman
(P) Kevin Henry, OU Athletics (P) Randy Laffoon, SportsRadio 1400
(A) Alesha Leemaster, Norman Public Schools (P) Leesha Maag, Norman Arts Council
(A) Scott Martin, Chamber of Commerce (P) William Murray, Montford Inn
(A) Michael Palermo, Restaurant Industry (P) Paige Williams Shepherd, Chickasaw Nation
(P) Andy Sherrer, Republic Bank (P) Jason Smith, NEDC
(A) Juna Stovall, OU, CCE
Call to Order
Sherrer called the meeting to order at 11:40a.m.
Minutes
Minutes from May and June were considered. Laffoon moves to approve, Murray seconds, the motion passes
unanimously.
Finance Report
Schemm goes over the financials from May. One change is moving $40,000 for computer software which is for
our website and moving that to other assets. Revenue is from the luncheon. Expenses in convention services are
pens and maps.
Hawes presents financials for June. Highlights include, any differences in personal costs reflect end of year
bonuses. Advertising revenues is from visitor guides
Schemm askes to move $28,000 to the money market account. Murray states that the money market was set up
offset any catastrophe that might occur.
Haws also presents financials for July. Differences in personal expenses reflect the board approved PTO policy,
which goes by a fiscal year. Lower revenue reflects decrease in stay tax collection. Expense in public relations
differ year to year due to the bloggers who were in town.
Laffoon moves to approve as presented, Murray seconds. Motion passes with no objections.
FY 17-FY18 goals
Schemm reports on the end of the fiscal year standings, stating that the year was completed strongly, especially
sales. Room night goals have been at 12,000. With an anomaly such as the 5,250 room night BNSF helped far
exceed this goal last year. Due to this Schemm suggests that the goal be set at 15,000 room nights for FY 2018.
TMD/Sports Commission Update
Schemm talked to his Tulsa counterpoint and Tulsa has had a change in mayor and the Asian American hotelier
have raised concerns, which have been addressed and they are hoping for a fall implementation. VisitNorman is
hoping for a July 1 implementation. As far as Norman Forward, as soon as master planning is done and we have
plans to share we will start selling.
OKC Omni Hotel
Schemm reports that Oklahoma City is going to be building a 600 room Omni Hotel. The partnership involves
$150 million from the developers, and $85 million from the city. He says that he thinks this will be an opportunity
for Norman to be able to step up for some of the smaller events that may now be priced out of the city.
Air B N B
Schemm reports that the agreement is for state lodging tax, does not have local lodging tax. The solution is to get
city council to make an agreement directly with them. Alison says that other cities are doing just that, and that it
is a quality of life issue at a local level.
Editorial
Schemm shares an editorial suggesting that the sports complexes from Norman Forward be prioritized for
completion first to help offset the cost of the other projects.
Arts and Economic Prosperity 5
Erin Gavagan presents the Arts and Economic Prosperity 5. The arts provide a huge benefit to the local economy.
Some highlights of this activity in Norman include spending in 2015 of $11, 552, 877 by organizations and another
$44, 621, 918 by the audience. This resulted in the generation of $4, 839, 000 in state and local government
revenue.
Sales
Wagner discusses the upcoming APO fly-in. Schemm discussed the Beep Baseball bid which we did not land.
Leisure
Burgess-Cady reports that 7 Convention/Groups and 5 Leisure groups were serviced over June and July 2017.
Communications
Brickman reported on the digital influences that visited Norman in June and July. She also reports that there have
been more downloads since we went to our new website. SEO and SEM have been restarted and adjustments
have been made to the website since then.
Agenda
BOARD OF DIRECTORS MEETING AGENDA
Wednesday, August 16, 2017
Legend’s 11:30 a.m.
Agenda Items:
I. Minutes (June)– Andy Sherrer
II. Finance report (June/July) – Mandy Hawes
III. VisitNorman FY17 performance/FY18 goals – Dan Schemm
IV. TMD/Sports Commission update – Dan Schemm
V. OKC Convention Center discussion
VI. Airbnb discussion
VII. Americans for the Arts economic impact findings – Erinn Gavagahn
Reports:
VIII. Staff Reports
a. Sales –Taylor Mauldin Wagner & Trent Brown
b. Leisure – Lacy Jo Burgess-Cady
c. Communications/PR – Stefanie Brickman
Next Meeting Date:
Wednesday September 20, 2017 at Legend’s Restaurant
Upcoming Events:
Norman Porch Fest August 19, 2017
Summer Breeze Concert- John Fullbright August 20, 2017
NIKE Invitational August 25-26, 2017
OU Soccer vs. Oklahoma State August 25, 2017
OU Soccer vs. Tulsa August 27, 2017
OU Football vs. UTEP September 02, 2017
Opolis 15th Anniversary Party September 7, 2017
Aviation Festival September 08, 2017
MISSION: The Norman Convention and Visitors Bureau exists to promote the city, to attract overnight meeting,
convention, sport and tourism business to the community, and to enhance and contribute to the overall identity and
economic well-being of the city.
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