Norman Convention and Visitors Bureau Meeting

Board of Directors Meeting Wednesday June 20, 2018 Legend’s Restaurant 1313 W. Lindsey St. Minutes Board Attendance: (P) Randy Laffoon, SportsRadio 1400 (A) Kyle Allison, City Council (A) Alesha Leemaster, Norman Public Schools (A) Rex Amsler, Embassy Suites (P) Leesha Maag, Norman Arts Council (A) Adrian Buendia, Restaurant Industry (P) Scott Martin, Chamber of Commerce (A) Charles Diclemente, Marriot at NC (P) William Murray, Montford Inn (A) Carol Dillingham, Cleveland Cty. (A) Michael Palermo, Restaurant Industry (P) Helen Green, OU, College of Fine Art (P) Paige Williams Shepherd, Chickasaw (P) Jerry M. Hatter, Balfour of Norman Nation (P) Mandy Haws, Attractions (A) Andy Sherrer, Republic Bank (P) Brenda Hall, City of Norman (A) Jason Smith, NEDC (A) Kevin Henry, OU Athletics Call to Order There was no quorum so we were not officially called to order Minutes Minutes from May will be approved through email vote. They were approved by email vote. Finance Report Schemm presents the financial report for May 2018. Strong cash position and we are at about where we were last year. Miscellaneous carryover insurance settlement from van, will be used when wrap is done. Consumer advertising and marketing have some big items on them this time including $5000 sponsorship for National Weather Museum, $4300 for the OK Travel Guide annual ad and in Public Relations $10310 for annual subscription for our app. Financials will be approved through email vote. They were approved by email vote. Semi-Annual Report Schemm give an update, the annual report is on consent item list with no discussion. Budget update Schemm reports that VisitNorman’s budget went through city council also with no discussion. Board Positions Schemm reports that the Executive Board Members are as follows Rex Amsler- Chair, Mandy Haws-Vice Chair and Charles Diclemente-Treasurer. Arts council will be appointing a new member, everyone else has agreed to new terms. University North Park Schemm states that $5 million has been added to go to fairground for multipurpose facility. If the project is not moved forward this does not happen. Strategic Plan As part of the strategic plan it was recommended to think about live music options. It does not necessarily mean that only VisitNorman needs to offer/find solutions, just one area identified that could use some work. Schemm states that he is putting together a group to explore options. Year End Numbers Schemm reports that last year we had a record breaking 17,000 room nights. In view of that goals of 15,000 room nights and over 50 leads sent were put into place. Actual numbers for this year were over 16,000 room nights approaching 17,000 and a total of 63 leads sent. Marketing and Communications numbers were also up, reflecting the role of SEO-SEM, with higher PR mentions and Marketing impressions. Sales Report Brown and Wagner report that 5 leads were sent in May and 13 leads were booked. Wagner is going to FEA show and Brown and Wagner are both going to Connect in August. Leisure Report Burgess-Cady reports that 1 show was attended Eastgate in Tulsa. Six conferences/groups and 2 leisure groups were serviced. Communications/PR Report Brickman reports on the Annual Luncheon, a Media Blitz, and other activities. She also reports that press mentions and ad equivalences are up, partly due to more prominent placement of app through the OU visitor’s center. Number for May are down from April, which is explained by a number of large events such as Medieval Fair and Music Festival which took place in April.