Norman Convention and Visitors Bureau Meeting
Regular MeetingNorman, OK · February 16, 2022
Minutes
Board of Directors Meeting
Wednesday, February 16, 2022
Commerce Building
Board Attendance
(P) Amish Zaver, Comfort Inn, Chair
(A) Kyle Allison, Andy Alligators, Past Chair
(A) James Howard, Baked Bear, Vice Chair
(P) Scott Kovalick, Embassy Suites Hotel and Conference Center, Treasurer
(P) Caitlin Fornier, OU Athletics Community Relations
(P) Steve Gillis, Norman Youth Soccer Association
(A) Angelia Green, The Chickasaw Nation
(A) Helen Green, OU Public Affairs
(P) Lee Hall, City Council
(P) Jerry M. Hatter, Balfour of Norman
(A) Mandy Haws, Sooner Bowling
(P) Carol Dillingham, private attorney
(A) Brenda Hall, City of Norman
(A) Wes Moody, Norman Public Schools
(A) Scott Martin, Chamber of Commerce
(A) Amy Million, Norman Arts Council
(A) Amber Beutler, NCED Hotel and Conference Center
(A) Lawrence McKinney, Norman Economic Development Coalition
Call to order
Without quorum, discussion began at 11:38 a.m.
Minutes
Without quorum, no action was taken with the January meeting minutes.
Finance report
The draft copy of the financials were not provided to VisitNorman before the meeting to
discuss or take action.
FY 2023 Budget
Schemm shared that the city has provided the placeholder at $825,000. Other items in
revenue include $20K as revenue for the visitors guide, $5K for the annual luncheon.
Schemm then introduced each expenditure. Budget included in the packet. Schemm did
mention that if the sports commission becomes reality before budgets are submitted, some
items will move to that entity’s budget.
Total expenses are about $50K more than the placeholder but with reserves and the EIDL
with the board’s permission the budget could include supplemental income when presented
to the city.
Dillingham implored that the budget include a marketing priority so she was pleased to see
the breakdown. Schemm mentioned that there are proposals that will be formatted and
designed to be more pleasing to read as part of the presentation.
Kovalick said that based on his industry trends that the placeholder may be very conservative
as the occupancy rates have been regularly beating expectations.
City presentation, Toward Tomorrow
The City of Norman’s Chris Mattingly provided a presentation about the upcoming April 5
election to raise water rates. Three initiatives are part of the vote: groundwater treatment,
advanced water metering and pipe replacement. An increase was passed by voters in 2015;
but one failed in 2010 after a 2006 successful vote. Information about the vote may be found
at http://www.normanok.gov/toward-tomorrow
President’s Report
Schemm provided updates on continuing topics. On Feb. 13, The Norman Transcript
published an article that detailed a possible county connection to an arena being built in the
University North Park area. He shared that the county has engaged CS&L to conduct a
feasibility study and that VisitNorman is staying “out of the fray” but would welcome an
entertainment district.
The county is also working out details with ADG for them to find grants to pay for a study
and eventually present a master plan for Lake Thunderbird.
Schemm also shared that the Tourism Marketing District and resulting sports commission is
in a holding pattern while waiting for either NCED or Embassy Suites to be able to sign the
agreement. Contingencies are being considered.
He also mentioned that Factory Obscura recently made a presentation to Downtown
stakeholders with details including that it would be the flagship location and much larger
and grander than the OKC location. The group is in the fundraising stage currently.
Board member Fournier has provided links to the OU Athletics Department Name, Image and
Likeness portal, the Exchange, that is designed to connect businesses and entities with
Sooner athletes to embark on markting opportunities. Schemm noted that along with the
Chamber, a Lunch and Learn is being planned for businesses and entities to hear from OU
personnel, an agent, an athlete along with others to provide a forum to learn more about
NIL.
Staff Report
In the interest of time, staff reports were not verbally presented.
The discussion ended at 1:10 p.m.
Agenda
VisitNorman
BOARD OF DIRECTORS MEETING AGENDA
Wednesday, February 16, 2022
VisitNorman office (424 W. Main St.), 11:30 a.m.
Agenda Items:
i. Minutes (October) – Amish Zaver
ii. Finance Report (October) – Scott Kovalick
iii. FY’23 Budget presentation – Dan Schemm
iv. Toward Tomorrow city presentation
v. Directors Report
Arena
Lake Thunderbird Master Plan
Sports Commission/TMD
Factory Obscura
Reports:
Sales
Communications
Videography
Next Meeting Date:
February 16, 2022
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