Norman Convention and Visitors Bureau Meeting

VisitNorman BOARD OF DIRECTORS MEETING AGENDA Wednesday, April 20, 2022 VisitNorman office (424 W. Main St.), 11:30 a.m. Agenda Items: i. Minutes – Amish Zaver ii. Finance Report (March) – Scott Kovalick iii. Semi-Annual Report – Amish Zaver iv. Annual Luncheon and Workshop – Dan Schemm iii. Directors Report Audit Budget update EIDL FY’23 board Lake Thunderbird Master Plan Sports Commission/TMD Threshold360/datafy Downtown BID Reports: Sales Communications Videography Next Meeting Date: April 20, 2022 VisitNorman updates Norman and OU will be hosting several large groups in the coming weeks. These include: April 23: OU Football Spring Game & Heisman Statue Unveiling April 28-30: Norman Music Festival 2022 Annual Event schedule April 28-30: Norman Music Festival May 6-8: Norman Pride Weekend June 16-18: Jazz in June 2022 OU Football home schedule Sept. 3: OU vs. UTEP Sept. 10: OU vs. Kent State Sept. 24: OU vs. Kansas State Oct. 15: OU vs. Kansas Nov. 5: OU vs. Baylor Nov. 19: Bedlam OU vs. OSU *The full events calendar is available at VisitNorman.com/Events or Download the free VisitNorman app.  Board of Directors Meeting Wednesday, March 23, 2022 Commerce Building Board Attendance (P) Amish Zaver, Comfort Inn, Chair (A) Kyle Allison, Andy Alligators, Past Chair (A) James Howard, Baked Bear, Vice Chair (P) Scott Kovalick, Embassy Suites Hotel and Conference Center, Treasurer (P) Caitlin Fornier, OU Athletics Community Relations (P) Steve Gillis, Norman Youth Soccer Association (A) Angelia Green, The Chickasaw Nation (A) Helen Green, OU Public Affairs (P) Lee Hall, City Council (P) Jerry M. Hatter, Balfour of Norman (A) Mandy Haws, Sooner Bowling (P) Carol Dillingham, private attorney (A) Brenda Hall, City of Norman (A) Wes Moody, Norman Public Schools (A) Scott Martin, Chamber of Commerce (A) Amy Million, Norman Arts Council (A) Amber Beutler, NCED Hotel and Conference Center (A) Lawrence McKinney, Norman Economic Development Coalition Call to order Zaver calls to order 11:42 Minutes January minutes passed. Finance report Schemm presents finances: January finances final draft to be voted on next meeting. Cares act dollars going to marketing, personal spending, and new hire. Slight overbudget for marketing. January finances passed unanimously. FY 2023 Budget Schemm presents budget review for FY 2023. Double the luncheon from $5k to $10k. Cut down local events to $3k. Digital Marketing cut down from $30k-$10k. Billboards cut to $0. ITI calendar for events $6,500 and $7,500 for leisure shows. No change to memberships and subscriptions. Roughly $10k to $11k more on spending. Vote to send budget: Angel motions and Kyle seconds. Voted passed. EIDL, potential for another economic loan of $150,000 discussed. New website design to replace the app: Carol motioned Angel seconded. President’s Report Schemm provided updates on continuing topics. Schemm discussed a quote from the Norman transcript about the arena. Quick talk of the potential turnpike through Norman and how it could affect Lake Thunderbird plan. Schemm shared that VisitNorman would look into different options from 360 and DataFy. The county is also working out details with ADG for them to find grants to pay for a study and eventually present a master plan for Lake Thunderbird. Schemm also shared that the Tourism Marketing District and resulting sports commission is in a holding pattern while waiting for either NCED or Embassy Suites to be able to sign the agreement. Contingencies are being considered. He also mentioned that Factory Obscura recently made a presentation to Downtown stakeholders with details including that it would be the flagship location and much larger and grander than the OKC location. The group is in the fundraising stage currently. Staff Report Brown reported 30+ leads YTD for hundreds of hotel room. Brickman presented the communication reports and metrics along with upcoming events. Smith discussed media updates and the growing of reels. The discussion ended at 1:06 p.m.  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF FINANCIAL POSITION C TN PURP ES NL Y 31, 2022 AND 2021 MARCH F AUSSIO O S R ASSETS DOR DISC 2022 2021 F CURRENT ASSETS PETTY CASH $ 589.99 $ 789.99 CASH IN BANK - REPUBLIC BANK 273,760.71 574,243.85 CASH IN BANK - BID FEE MONEY MARKET 94,531.14 94,320.91 CASH IN BANK - SBA LOAN 243,167.28 174,870.30 ACCOUNTS RECEIVABLE 600.00 4,000.00 EMPLOYEE ADVANCE 0.00 64.57 PREPAID EXPENSES 10,415.12 3,610.81 TOTAL CURRENT ASSETS 623,064.24 851,900.43 PROPERTY AND EQUIPMENT FURNITURE & FIXTURES 17,600.71 17,600.71 LEASEHOLD IMPROVEMENTS 6,130.00 6,130.00 MACHINERY & EQUIPMENT 2,705.25 2,705.25 VEHICLE 67,091.12 67,091.12 COMPUTER EQUIPMENT 11,372.48 11,372.48 LESS: ACCUMULATED DEPRECIATION (92,837.56) (89,799.77) NET PROPERTY AND EQUIPMENT 12,062.00 15,099.79 TOTAL ASSETS $ 635,126.24 $ 867,000.22  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF FINANCIAL POSITION C TN PURP ES NL Y 31, 2022 AND 2021 MARCH F AUSSIO O S R DOR DISC LIABILITIES AND NET ASSETS F CURRENT LIABILITIES ACCOUNTS PAYABLE $ 0.00 $ 4,015.41 DEFERRED REVENUE 53,200.00 0.00 ACCRUED INTEREST PAYABLE 7,639.71 3,514.73 COMPENSATED ABSENCES PAYABLE 17,322.72 13,996.52 UNITED WAY PAYABLE 127.32 0.00 PAYROLL TAXES PAYABLE 4,332.22 4,094.10 TOTAL CURRENT LIABILITIES 82,621.97 25,620.76 LONG-TERM LIABILITIES NP - SBA EIDL LOAN 150,000.00 150,000.00 NP - PPP LOAN 0.00 68,127.00 TOTAL LONG-TERM LIABILITIES 150,000.00 218,127.00 TOTAL LIABILITIES 232,621.97 243,747.76 NET ASSETS WITHOUT DONOR RESTRICTION 601,552.85 230,627.42 CHANGE IN NET ASSETS (199,048.58) 392,625.04 TOTAL NET ASSETS 402,504.27 623,252.46 TOTAL LIABILITIES AND NET ASSETS $ 635,126.24 $ 867,000.22  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION C LY MONTHS ENDED MARCH 31, 2022 AND 2021 FOR THE ONE MONTH ANDNNINE TN PURP ES F AUSSIO O S ONE MONTH ONE MONTH NINE MONTHS NINE MONTHS R ENDED ENDED ENDED ENDED DOR DISC MARCH 31, MARCH 31, MARCH 31, MARCH 31, 2022 2021 2022 2021 REVENUE F TRANSIENT GUEST TAX MISCELLANEOUS/CARRYOVER $ 52,600.00 0.00 $ 70,833.34 0.00 $ 473,400.00 3.00 $ 425,000.07 0.00 SPECIAL EVENTS 0.00 0.00 0.00 3,695.00 TOTAL REVENUE 52,600.00 70,833.34 473,403.00 428,695.07 OPERATING EXPENSES RESEARCH 0.00 0.00 21,840.00 8,750.00 CONSUMER ADVERTISING/MARKETING 16,016.41 1,670.00 209,667.47 62,074.10 TRADE SHOWS 0.00 0.00 377.31 1,375.00 SPECIAL EVENTS EXPENSE 6,000.00 242.00 12,689.81 2,528.94 PRINTED MATERIALS 0.00 0.00 2,617.54 0.00 POSTAGE 17.99 0.00 383.06 70.10 PUBLIC RELATIONS 261.00 9,150.42 13,287.72 29,909.85 GROUPS MARKETING 3,405.49 987.41 46,310.76 15,021.71 AFFLIATION / MEMBERSHIPS 144.00 810.90 9,409.00 13,905.42 RELATIONSHIP MARKETING 218.14 0.00 5,690.23 1,046.97 RETAIL CENTER 0.00 0.00 23.37 1.00 OPERATIONS / ADMINISTRATION 4,449.33 8,621.53 68,303.91 71,864.71 DEPRECIATION EXPENSE 253.15 568.30 2,278.36 5,114.83 PERSONNEL EXPENSES 32,722.69 27,329.15 356,081.26 282,560.36 TOTAL OPERATING EXPENSES 63,488.20 49,379.71 748,959.80 494,222.99 OTHER REVENUES (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 10,000.00 0.00 MISCELLANEOUS INCOME 0.00 0.00 0.00 459,353.67 PPP LOAN FORGIVNESS 0.00 0.00 68,127.00 0.00 INTEREST INCOME 133.88 276.53 1,477.78 1,895.87 INTEREST EXPENSE (350.34) (350.35) (3,096.56) (3,096.58) NET OTHER REVENUES (EXPENSES) (216.46) (73.82) 76,508.22 458,152.96 CHANGE IN NET ASSETS $ (11,104.66) $ 21,379.81 $ (199,048.58) $ 392,625.04  P YLY SUPPLEMENTARY INFORMATION O ON NORMAN CONVENTION & VISITORS BUREAU C STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION - TN PURP ACTUAL AND BUDGET ES F O S FOR THE ONE MONTH AND NINE MONTHS ENDED MARCH 31, 2022 R AUSSIO ONE MONTH ONE MONTH OVER/ NINE MONTHS NINE MONTHS OVER/ DOR DISC ENDED ENDED (UNDER) ENDED ENDED (UNDER) ACTUAL BUDGET BUDGET ACTUAL BUDGET BUDGET REVENUE F TRANSIENT GUEST TAX MISCELLANEOUS/CARRYOVER $ 52,600.00 0.00 $ 79,804.67 0.00 $ (27,204.67) 0.00 $ 473,400.00 3.00 $ 718,242.03 0.00 $ (244,842.03) 3.00 ADVERTISING 0.00 1,666.67 (1,666.67) 0.00 15,000.03 (15,000.03) SPECIAL EVENTS 0.00 416.67 (416.67) 0.00 3,750.03 (3,750.03) SALES 0.00 41.67 (41.67) 0.00 375.03 (375.03) TOTAL REVENUE 52,600.00 81,929.68 (29,329.68) 473,403.00 737,367.12 (263,964.12) OPERATING EXPENSES ACCOUNTING FEES 0.00 725.00 (725.00) 0.00 6,525.00 (6,525.00) RESEARCH 0.00 104.17 (104.17) 21,840.00 937.53 20,902.47 CONSUMER 16,016.41 14,685.50 1,330.91 209,667.47 132,169.50 77,497.97 ADVERTISING/MARKETING TRADE SHOWS 0.00 13,525.00 (13,525.00) 377.31 121,725.00 (121,347.69) CONVENTION SERVICES 0.00 750.00 (750.00) 0.00 6,750.00 (6,750.00) SPECIAL EVENTS EXPENSE 6,000.00 625.00 5,375.00 12,689.81 5,625.00 7,064.81 PRINTED MATERIALS 0.00 250.00 (250.00) 2,617.54 2,250.00 367.54 POSTAGE 17.99 208.33 (190.34) 383.06 1,874.97 (1,491.91) PUBLIC RELATIONS 261.00 1,785.00 (1,524.00) 13,287.72 16,065.00 (2,777.28) GROUPS MARKETING 3,405.49 5,391.67 (1,986.18) 46,310.76 48,525.03 (2,214.27) AFFLIATION / MEMBERSHIPS 144.00 847.92 (703.92) 9,409.00 7,631.28 1,777.72 RELATIONSHIP MARKETING 218.14 441.67 (223.53) 5,690.23 3,975.03 1,715.20 RETAIL CENTER 0.00 166.67 (166.67) 23.37 1,500.03 (1,476.66) OPERATIONS / ADMINISTRATION 4,449.33 8,651.50 (4,202.17) 68,303.91 77,863.50 (9,559.59) DEPRECIATION EXPENSE 253.15 253.15 0.00 2,278.36 2,278.35 0.01 PERSONNEL EXPENSES 32,722.69 32,346.49 376.20 356,081.26 291,118.41 64,962.85 IRA EXPENSE 0.00 864.21 (864.21) 0.00 7,777.89 (7,777.89) TOTAL OPERATING EXPENSES 63,488.20 81,621.28 (18,133.08) 748,959.80 734,591.52 14,368.28 CHANGE IN OPERATING NET (10,888.20) 308.40 (11,196.60) (275,556.80) 2,775.60 (278,332.40) ASSETS OTHER REVENUE (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 0.00 10,000.00 0.00 10,000.00 PPP LOAN FORGIVNESS 0.00 0.00 0.00 68,127.00 0.00 68,127.00 INTEREST INCOME 133.88 0.00 133.88 1,477.78 0.00 1,477.78 INTEREST EXPENSE (350.34) 0.00 (350.34) (3,096.56) 0.00 (3,096.56) TOTAL OTHER REVENUE (216.46) 0.00 (216.46) 76,508.22 0.00 76,508.22 (EXPENSES) CHANGE IN NET ASSETS $ (11,104.66) $ 308.40 $ (11,413.06) $ (199,048.58) $ 2,775.60 $ (201,824.18)  YLY SUPPLEMENTARY INFORMATION P NORMAN CONVENTION & VISITORS BUREAU O ON STATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION C BY MONTH FOR 2022 T PO S 07/31/21 08/31/21 09/30/21 10/31/21 11/30/21 12/31/21 01/31/22 02/28/22 03/31/22 04/30/22 05/31/22 06/30/22 Total E AF ION REVENUE S PUR TRANSIENT GUEST TAX $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 0.00 $ 0.00 $ 0.00 $ 473,400.00 R MISCELLANEOUS/CARRYOVER 0.00 3.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.00 DOR DISC S S TOTAL REVENUE 52,600.00 52,603.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 0.00 0.00 0.00 473,403.00 U OPERATING EXPENSES RESEARCH 4,368.00 4,368.00 0.00 8,736.00 (5,632.00) 10,000.00 0.00 0.00 0.00 0.00 0.00 0.00 21,840.00 F CONSUMER ADVERTISING/MARKETING TRADE SHOWS 11,569.56 (41.87) 16,348.71 0.00 35,797.25 0.00 38,475.15 419.18 39,116.11 0.00 13,560.75 0.00 19,336.10 0.00 19,447.43 0.00 16,016.41 0.00 0.00 0.00 0.00 0.00 0.00 0.00 209,667.47 377.31 SPECIAL EVENTS EXPENSE 0.00 696.32 2,500.00 229.68 0.00 3,263.81 0.00 0.00 6,000.00 0.00 0.00 0.00 12,689.81 PRINTED MATERIALS 0.00 0.00 15.77 275.77 461.96 0.00 0.00 1,864.04 0.00 0.00 0.00 0.00 2,617.54 POSTAGE 0.00 96.52 46.74 52.79 47.28 17.99 17.99 85.76 17.99 0.00 0.00 0.00 383.06 PUBLIC RELATIONS (47.44) 711.19 427.00 9,296.00 464.16 554.00 1,426.81 195.00 261.00 0.00 0.00 0.00 13,287.72 GROUPS MARKETING 3,626.31 4,783.23 3,595.01 8,074.45 8,746.09 5,326.30 6,914.46 1,839.42 3,405.49 0.00 0.00 0.00 46,310.76 AFFLIATION / MEMBERSHIPS 1,290.00 590.00 5,975.00 165.00 615.00 385.00 0.00 245.00 144.00 0.00 0.00 0.00 9,409.00 RELATIONSHIP MARKETING 275.75 538.48 207.62 2,983.44 284.79 841.29 291.39 49.33 218.14 0.00 0.00 0.00 5,690.23 RETAIL CENTER 0.00 0.00 0.00 0.00 0.00 23.37 0.00 0.00 0.00 0.00 0.00 0.00 23.37 OPERATIONS / ADMINISTRATION 5,868.42 9,430.07 6,699.41 19,150.72 7,654.68 5,133.72 5,292.62 4,624.94 4,449.33 0.00 0.00 0.00 68,303.91 DEPRECIATION EXPENSE 253.15 253.18 253.13 253.11 253.19 253.16 253.12 253.17 253.15 0.00 0.00 0.00 2,278.36 PERSONNEL EXPENSES 95,136.94 25,743.56 27,471.16 34,699.82 32,384.57 32,328.07 37,072.43 38,522.02 32,722.69 0.00 0.00 0.00 356,081.26 TOTAL OPERATING EXPENSES 122,298.82 63,559.26 82,988.09 122,811.11 84,395.83 71,687.46 70,604.92 67,126.11 63,488.20 0.00 0.00 0.00 748,959.80 CHANGE IN OPERATING NET (69,698.82) (10,956.26) (30,388.09) (70,211.11) (31,795.83) (19,087.46) (18,004.92) (14,526.11) (10,888.20) 0.00 0.00 0.00 (275,556.80) ASSETS OTHER REVENUE (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 0.00 0.00 0.00 10,000.00 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 PPP LOAN FORGIVNESS 0.00 0.00 0.00 0.00 0.00 0.00 68,127.00 0.00 0.00 0.00 0.00 0.00 68,127.00 INTEREST INCOME 215.33 201.50 187.93 172.72 149.12 153.44 142.31 121.55 133.88 0.00 0.00 0.00 1,477.78 INTEREST EXPENSE (350.34) (350.34) (339.04) (350.34) (339.04) (350.34) (350.34) (316.44) (350.34) 0.00 0.00 0.00 (3,096.56) TOTAL OTHER REVENUE (135.01) (148.84) (151.11) (177.62) (189.92) 9,803.10 67,918.97 (194.89) (216.46) 0.00 0.00 0.00 76,508.22 (EXPENSES) CHANGE IN NET ASSETS $ (69,833.83) $ (11,105.10) $ (30,539.20) $ (70,388.73) $ (31,985.75) $ (9,284.36) $ 49,914.05 $ (14,721.00) $ (11,104.66) $ 0.00 $ 0.00 $ 0.00 $ (199,048.58)  F T R A D Fiscal Year 2022 VisitNorman Executive Board The VisitNorman Fiscal Year 2022 Chair: Amish Zaver Vice Chair: James Howard Semi-Annual Report details the time Treasurer: Scott Kovalick period of July 1 through Dec. 31, 2021. Past Chair: Kyle Allison What a difference a year makes! At the Fiscal Year 2022 VisitNorman Board of Directors Amber Beutler Emily Chancellor midpoint of Fiscal Year 2021, we report- Carol Dillingham Caitlin Fournier ed significant decreases across our Key Steve Gillis Angel Green Helen Green Jerry Hatter Performance Indicators. However in this Mandy Haws Amy Million report, we are able to share increases. Wes Moody Fiscal Year 2022 VisitNorman Ex-Officio Members Significant (more than 50 percent) inc- Brenda Hall, City of Norman creases include: Lee Hall, Norman City Council Member Lawrence McKinney, Norman Economic Development Coalition • Potential room nights Scott Martin, Norman Chamber of Commerce • Marketing impressions • Advertising equivalency • Unique visits to VisitNorman.com • User sessions to VisitNorman.com • Page views on VisitNorman.com Both the occupancy rate and the average daily rate increased by 34 and 29 per- cent respectively. The staff addition of our digital media coordinator has spiked both our You- Fiscal Year 2022 VisitNorman Staff Tube and Instagram impressions; the Dan Schemm Executive Director Instagram impressions tripled and the YouTube views jumped nearly tenfold. Trent Brown Sales Manager & videographer Taylor Mauldin Wagner Sales & Special Event Manager Stefanie Brickman Communications Manager Dan Schemm Ryan Smith VisitNorman Executive Director Digital Media Coordinator  F T R A D FY22 SEMI-ANNUAL REPORT BY THE NUMBERS Six months ending Six months ending Six months ending Six months ending Six months ending Fiscal Year 2018 Fiscal Year 2019 Fiscal Year 2020 Fiscal Year 2021 Fiscal Year 2022 $253 million Leisure Travel Advertisement & Communication Number of programs 284 207 118 114 171 Number of gross impressions 9,425,607 11,256,328 10,248,056 10,722,971 19,693,769 Visitor Guides distributed 10,587 10,205 9,419 3,000 3,282 Unique visits to VisitNorman.com 42,195 51,541 80,422 45,634 89,793 Travel spending in Norman Leisure Travel Media Relations Media Placements 301 310 331 137 162 $9.2 million Number of impressions 219 million 116 million 154.9 million 13.63 million 205 million Advertising equivalency $168,530.00 $1,160,658.94 $1,178,499.40 $210,784.391 $313,947.11 Convention/Sports Performance Measures Number of Qualified Leads 38 40 56 13 17 Number of potential room nights 19,641 24,012 20,219 2,182 3,947 Local tax revenue from tourism Number of bookings 7 11 13 0 1 Booked room nights 7,796 5,236 9,934 0 2,400 3,900 Number of groups serviced 21 11 17 2 5 Visitor Volume Measures Bureau expenditures $435,534.22 $500,330.01 $499,975.65 $493,710.74 $547,740.57 Occupancy of hotels, motels & B&Bs 55.06% 60.40% 58.98% 41.58%2 55.57% Average daily rate Tourism Industry Employees in Norman $88.02 $82.23 $88.79 $75.84 $97.78 Transient Guest Tax collection $1,000,402.54 $921,181.00 $958,310.79 $521,895.00 tba Sales tax collection $36,198,081.06 $27,983,134.00 $31,445,872.64 $39,862,202.00 tba SOURCE: DEAN & RUNYON ASSOCIATES FOR OKLAHOMA TRAVEL AND RECREATION 1 Certified Audit reflects annual increase in impressions for media outlets DEPARTMENT, JAN. 2020 REPORT (BY HOUSE DISTRICTS 44, 45 & 46) 2 Number of properties included in the report did not remain constant in FY21 for an exact equal comparison KEY PERFORMANCE INDICATOR INCREASES FY22 SEMI-ANNUAL REPORT Increase in the number of estimated lead nights sent to partners BY THE NUMBERS 80.8% Increase in the amount of Qualified Leads sent to partners $253 million 30.7% Increase in the average daily rate Travel spending in Norman 28.9% $9.2 million Local tax revenue from tourism 83% 3,900 Increase in marketing impressions 49% Tourism Industry Employees in Norman SOURCE: DEAN & RUNYON ASSOCIATES FOR OKLAHOMA TRAVEL AND RECREATION DEPARTMENT, JAN. 2020 REPORT (BY HOUSE DISTRICTS 44, 45 & 46) Increase in advertising equivalency KEY PERFORMANCE INDICATOR INCREASES  FY 2022 Sales Report April 20, 2022 Leads Sent YTD: 39 leads for a total of 12,207 potential room nights Leads Booked YTD: 13 leads for a total of 10,658 room nights • University of Arkansas State Women’s Basketball (Nov 2021) • University of Florida Men’s Basketball (Nov. 2021) • OkiCon (New Year’s 2021/2022) • Kappa Alpha Psi – Statewide Founders Day (January 2022) • Oklahoma Veterinary Medical Association OKVC (January 2022) • Oklahoma Secondary School Activities Association (March 2022) • PEO – Oklahoma State Chapter Conference (May 2022) • Perfect Game – Softball Challenge OKC (June 2022) • Oklahoma D.A.R.E. Training (June 2022) • City Management Association of Oklahoma (July 2022) • American Amateur Baseball Congress (July 2022) • Great Dane Club of America National Specialty (Oct 2022) • National Beep Baseball Association (July 2023) Additional groups serviced (March/April): • Oklahoma Code Enforcement Association • OU Gymnastics • OU Tennis Other Activity: • Met with Councilmember Peacock to discuss festival/conference opportunities • Collaborating with OU Max Westheimer Airport on mural project for terminal building • Production of video content for Norman NEXT • Continued participation in: OSAE, SGMP, Jazz in June, the Norman Chamber Aviation Committee, Norman NEXT and Big Brothers Big Sisters  Communications April 2022 report Major March activities: • Finished the VisitNorman board chair photo project • Helped present Commerce building open reception • Selected final photos for staff photography project • Continued coordinating Viewpoint project with executive producer • Drafted Semi-Annual Report for city council • Met with Norman PR practitioners’ monthly meeting • Attended Norman Music Festival board & weekly lead-in event meeting • Continued publicity for Norman events to the regional media • Continued weekly board update emails March 2022 measurements: • 33 press mentions for events (20 in March 2021) • Ad equivalency of $158,234.28 ($2,084.42 in March 2021) • 3,976,550 impressions (859,774 in March 2021)  Analytics Go to report launch Engagement overview check_circle arrow_drop_down Custom Mar 1 - Mar 31, 2022 ▼ A All Users Add comparison  Average engagement time Engaged sessions per user Average engagement time per session 3m 16s 1.4 1m 53s 10m 00s 6m 40s 3m 20s 0m 00s 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 Mar Views Event count Event count by Event name 1.6K 8.3K E V E N T N AM E E V E N T COUN T user_engagement 1.9K 2K screen_view 1.6K 1.5K nav_action 943 app_resume 920 1K view_item_list 889 500 view_item 564 0 app_error 407 06 13 20 27 Mar View events Views by Page title and screen class User activity over time PAGE TITL E AN D SCRE E N CL ASS V IE W S 150 30 DAYS UIViewController 206 119 Play 198 7 DAYS Eat 126 100 33 MainActivity 63 1 DAY Events 56 50 7 Family Entertainment 37 All 33 0 06 13 20 27 Mar View pages and screens User stickiness 80.0% DAU / M AU 5.9% 60.0% DAU / W AU 40.0% 21.2% W AU / 20.0% M AU 27.7% 0.0% 06 13 20 27 Mar © 2022 Google | Analytics home | Terms of Service | Privacy Policy | feedback Send feedback Digital Media Specialist report March 2022 Instagram: 9,017 Facebook: 33,602 Twitter: 2,197 Content posted/ Content captured: Earth Café, Press and Plow, Pickleman’s, Panera Study spot, Rainy day vibes, Beanstalk Coffee, Surf Bar, Building Dedication, The diner, El Huevo Instagram & Facebook impressions *Reels continue to gain views past reporting dates*