Norman Convention and Visitors Bureau Meeting

VisitNorman BOARD OF DIRECTORS MEETING AGENDA Wednesday, June 15, 2022 VisitNorman office (424 W. Main St.), 11:30 a.m. Agenda Items: i. Minutes – Amish Zaver ii. Financials – Scott Kovalick iii. FY’23 board additions – Amish Zaver iii. VisitNorman staff i. Rental Car Tax Proposal – Stefanie Brickman ii. Korn Ferry Tour Event – Trent Brown iii. View Point videos – Stefanie Brickman iv. Visitors Guide – Stefanie Brickman v. Restaurant Week – Taylor Wagner Reports: Sales Communications Videography Next Meeting Date: August 17, 2022 Upcoming events* June 18: Juneteenth at Reaves Park June 18: Beats and Bites: Everclear with Sister Hazel and Deep Blue Something June 18: Outdoor Movie Series at Westwood Aquatic Center: Raiders of the Lost Ark June 26: Summer Breeze Concert Series: New Tribe July 4: Norman Fourth Fest July 10: Summer Breeze Concert Series: BettySoo July 8-17: EatNorman Restaurant Week July 15-17: Weekend of Local Summer Sidewalk Sale July 16: Coach 212 Foundation Ladies Football Clinic 2022 Annual Event schedule Oct. 1: Norman Film Festival Oct. 1: Annual Aviation Festival and Max Westheimer Open House Oct. 29: National Weather Festival *The full events calendar is available at VisitNorman.com/Events or Download the free VisitNorman app.  Board of Directors Meeting Wednesday, May 18, 2022 424 W. Main St., Commerce Building Board Attendance (P) Amish Zaver, Comfort Inn, Chair (A) Kyle Allison, Andy Alligators, Past Chair (P) James Howard, Baked Bear, Vice Chair (P) Scott Kovalick, Embassy Suites Hotel & Conference Center, Treasurer (P) Caitlin Fornier, OU Athletics Community Relations (P) Steve Gillis, Norman Youth Soccer Association (P) Angelia Green, The Chickasaw Nation (A) Helen Green, OU Public Affairs (A) Amber Beutler, NCED Hotel and Conference Center (A) Amy Million, Norman Arts Council (A) Wes Moody, Norman Public Schools (P) Jerry M. Hatter, Balfour of Norman (A) Mandy Haws, Sooner Bowling (P) Lee Hall, City Council (P) Carol Dillingham, private attorney (A) Brenda Hall, City of Norman (P) Scott Martin, Chamber of Commerce (A) Lawrence McKinney, Norman Economic Development Coalition Call to order Zaver called the meeting to order at 11:43 a.m. Minutes April’s minutes passed, motion made by Dillingham and second by Hatter. Norman Forward report Jason Olsen from the Norman Parks and Recreation Department provided a Norman Forward report. Olsen provided calendars for the attendees and plans to coordinate with VisitNorman for the 2023 calendar. Olsen led a digital presentation via slide deck. Reviewed the 2015 vote and finished projects including the libraries, aquatic center, Ruby Grant Park (potential for 5K events, including OU and possible regional and other NCAA tournaments), Andrews Park skating facility (Blake Baldwin), $8.5 million set aside for neighborhood parks (Summit Valley, Belatona (sp?), Oakhurst, Cherry Creek and Vineyard are forthcoming), Reaves Park renovation for T- ball and youth sports, master park maintenance facility, Griffin Park renovations and updates (currently planning phase six), James Garner Avenue extension will connect from the library north to Flood Avenue with federal grant money in place, Young Family Athletic Center may include ARPA funds to add two additional basketball courts/four volleyball courts, Senior Wellness Center has been bit hard by construction inflation but with property exchanges plans are in place. Upcoming projects will include Saxon Park, Canadian River Park and trail development. The halfway point will be in 2023 and Parks department is planning a party to commemorate the milestone. FY23 Board of Directors additions Schemm presented the current board and highlighted departing members, including Emily Chancellor who has resigned and Amber Beutler who has not been able to attend meetings. Schemm said he has been in discussions with Jeff Stewart of O’Connell’s and Campus Corner, Scott Lambert of NOUN Hotel and Cameron Brewer of The Standard to join the board in FY23. There will be a vote in June. VisitNorman.com website Schemm brought forth the topic of a new website that could be financed by the second EIDL loan that the board approved in May. Using Simpleview to build a site would build on existing technology that VisitNorman has via the CRM and VisitApps products that are currently being used. A Simple site would have a price tag of $15K to set up and $15K annual cost with a customized site priced at $20K and $30K. He showed sample sites and suggested the simple site with a $15k/$15K cost. Green moved to approve that cost with a second by Carol; motion carried. Visitors Guide 2022-23 Schemm reported that the visitors guide project has started and it will contain ads this year. Mark Millsap will be selling the ads on VisitNorman’s behalf and will be contacting previous advertisers and other hospitality partners soon. Norman Restaurant Week The third annual edition of Norman Restaurant Week will be July 7-18. Meetings will begin May 19. Directors Report Jon Schallert will return to Norman Aug. 10 for day-long workshop and VisitNorman and the Chamber will partner to present it. Schemm said that along with Scott Martin and Lawrence McKinney, a small group has been meeting for SEC Conference Readiness in Norman; a larger group will be formed as wish lists are finalized. The Sports Commission is waiting on the USPS to sign an agreement with help from Rep. Tom Cole’s office. With the BEEP baseball tournament approaching in a year plus an opportunity for the Korn Ferry golf tournament, the need for the commission is becoming more urgent. Schemm also reported that the Downtown BID process is continuing and closing in on being ready to present a proposal. The meeting adjourned at 1:11 p.m. with motion by Dillingham and a second by Hatter.  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF FINANCIAL POSITION C TN PURP ES NL Y 30, 2022 AND 2021 APRIL F AUSSIO O S R ASSETS DOR DISC 2022 2021 F CURRENT ASSETS PETTY CASH $ 589.99 $ 789.99 CASH IN BANK - REPUBLIC BANK 134,045.21 556,731.94 CASH IN BANK - FUB OPER 230,093.95 0.00 CASH IN BANK - FUB MM 337,721.77 0.00 CASH IN BANK - BID FEE MONEY MARKET 0.00 94,346.29 CASH IN BANK - SBA LOAN 0.00 242,997.30 ACCOUNTS RECEIVABLE 600.00 4,000.00 EMPLOYEE ADVANCE 0.00 64.57 PREPAID EXPENSES 7,047.43 2,192.66 TOTAL CURRENT ASSETS 710,098.35 901,122.75 PROPERTY AND EQUIPMENT FURNITURE & FIXTURES 17,600.71 17,600.71 LEASEHOLD IMPROVEMENTS 6,130.00 6,130.00 MACHINERY & EQUIPMENT 2,705.25 2,705.25 VEHICLE 67,091.12 67,091.12 COMPUTER EQUIPMENT 11,372.48 11,372.48 LESS: ACCUMULATED DEPRECIATION (93,090.68) (90,052.90) NET PROPERTY AND EQUIPMENT 11,808.88 14,846.66 TOTAL ASSETS $ 721,907.23 $ 915,969.41  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF FINANCIAL POSITION C TN PURP ES NL Y 30, 2022 AND 2021 APRIL F AUSSIO O S R DOR DISC LIABILITIES AND NET ASSETS F CURRENT LIABILITIES ACCRUED INTEREST PAYABLE $ 8,035.26 $ 3,853.77 COMPENSATED ABSENCES PAYABLE 16,100.40 13,221.72 UNITED WAY PAYABLE 190.98 0.00 PAYROLL TAXES PAYABLE 4,317.82 3,969.48 TOTAL CURRENT LIABILITIES 28,644.46 21,044.97 LONG-TERM LIABILITIES NP - SBA EIDL LOAN 300,000.00 150,000.00 NP - PPP LOAN 0.00 136,254.00 TOTAL LONG-TERM LIABILITIES 300,000.00 286,254.00 TOTAL LIABILITIES 328,644.46 307,298.97 NET ASSETS WITHOUT DONOR RESTRICTION 601,552.85 230,627.42 CHANGE IN NET ASSETS (208,290.08) 378,043.02 TOTAL NET ASSETS 393,262.77 608,670.44 TOTAL LIABILITIES AND NET ASSETS $ 721,907.23 $ 915,969.41  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION C TN PURP FOR THE ONE MONTH AND ES Y MONTHS ENDED APRIL 30, 2022 AND 2021 NLTEN F AUSSIO O S ONE MONTH ONE MONTH TEN MONTHS TEN MONTHS R ENDED ENDED ENDED ENDED DOR DISC APRIL 30, 2022 APRIL 30, 2021 APRIL 30, 2022 APRIL 30, 2021 REVENUE TRANSIENT GUEST TAX $ 53,200.00 $ 35,416.67 $ 526,600.00 $ 460,416.74 F MISCELLANEOUS/CARRYOVER SPECIAL EVENTS 0.00 1,451.55 0.00 0.00 3.00 1,451.55 0.00 3,695.00 SALES 600.00 0.00 600.00 0.00 TOTAL REVENUE 55,251.55 35,416.67 528,654.55 464,111.74 OPERATING EXPENSES RESEARCH 0.00 4,368.00 21,840.00 13,118.00 CONSUMER ADVERTISING/MARKETING 20,235.31 7,760.40 229,902.78 69,834.50 TRADE SHOWS 0.00 0.00 377.31 1,375.00 SPECIAL EVENTS EXPENSE 2,290.70 (45.87) 14,980.51 2,483.07 PRINTED MATERIALS 0.00 0.00 2,617.54 0.00 POSTAGE 33.98 421.00 417.04 491.10 PUBLIC RELATIONS 428.32 749.42 13,716.04 30,659.27 GROUPS MARKETING 3,149.00 2,380.08 49,459.76 17,401.79 AFFLIATION / MEMBERSHIPS 0.00 30.32 9,409.00 13,935.74 RELATIONSHIP MARKETING 1,154.43 423.22 6,844.66 1,470.19 RETAIL CENTER 0.00 0.00 23.37 1.00 OPERATIONS / ADMINISTRATION 5,089.39 6,456.65 73,393.30 78,321.36 DEPRECIATION EXPENSE 253.12 253.13 2,531.48 5,367.96 PERSONNEL EXPENSES 31,572.30 27,118.78 387,653.56 309,679.14 TOTAL OPERATING EXPENSES 64,206.55 49,915.13 813,166.35 544,138.12 OTHER REVENUES (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 10,000.00 0.00 MISCELLANEOUS INCOME 0.00 0.00 0.00 459,353.67 PPP LOAN FORGIVNESS 0.00 0.00 68,127.00 0.00 INTEREST INCOME 109.05 255.48 1,586.83 2,151.35 INTEREST EXPENSE (395.55) (339.04) (3,492.11) (3,435.62) NET OTHER REVENUES (EXPENSES) (286.50) (83.56) 76,221.72 458,069.40 CHANGE IN NET ASSETS $ (9,241.50) $ (14,582.02) $ (208,290.08) $ 378,043.02  P YLY SUPPLEMENTARY INFORMATION O ON NORMAN CONVENTION & VISITORS BUREAU C STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION - TN PURP ACTUAL AND BUDGET ES F O S FOR THE ONE MONTH AND TEN MONTHS ENDED APRIL 30, 2022 R AUSSIO ONE MONTH ONE MONTH OVER/ TEN MONTHS TEN MONTHS OVER/ DOR DISC ENDED ENDED (UNDER) ENDED ENDED (UNDER) ACTUAL BUDGET BUDGET ACTUAL BUDGET BUDGET REVENUE F TRANSIENT GUEST TAX MISCELLANEOUS/CARRYOVER $ 53,200.00 0.00 $ 79,804.67 0.00 $ (26,604.67) 0.00 $ 526,600.00 3.00 $ 798,046.70 0.00 $ (271,446.70) 3.00 ADVERTISING 0.00 1,666.67 (1,666.67) 0.00 16,666.70 (16,666.70) SPECIAL EVENTS 1,451.55 416.67 1,034.88 1,451.55 4,166.70 (2,715.15) SALES 600.00 41.67 558.33 600.00 416.70 183.30 TOTAL REVENUE 55,251.55 81,929.68 (26,678.13) 528,654.55 819,296.80 (290,642.25) OPERATING EXPENSES ACCOUNTING FEES 0.00 725.00 (725.00) 0.00 7,250.00 (7,250.00) RESEARCH 0.00 104.17 (104.17) 21,840.00 1,041.70 20,798.30 CONSUMER 20,235.31 14,685.50 5,549.81 229,902.78 146,855.00 83,047.78 ADVERTISING/MARKETING TRADE SHOWS 0.00 13,525.00 (13,525.00) 377.31 135,250.00 (134,872.69) CONVENTION SERVICES 0.00 750.00 (750.00) 0.00 7,500.00 (7,500.00) SPECIAL EVENTS EXPENSE 2,290.70 625.00 1,665.70 14,980.51 6,250.00 8,730.51 PRINTED MATERIALS 0.00 250.00 (250.00) 2,617.54 2,500.00 117.54 POSTAGE 33.98 208.33 (174.35) 417.04 2,083.30 (1,666.26) PUBLIC RELATIONS 428.32 1,785.00 (1,356.68) 13,716.04 17,850.00 (4,133.96) GROUPS MARKETING 3,149.00 5,391.67 (2,242.67) 49,459.76 53,916.70 (4,456.94) AFFLIATION / MEMBERSHIPS 0.00 847.92 (847.92) 9,409.00 8,479.20 929.80 RELATIONSHIP MARKETING 1,154.43 441.67 712.76 6,844.66 4,416.70 2,427.96 RETAIL CENTER 0.00 166.67 (166.67) 23.37 1,666.70 (1,643.33) OPERATIONS / ADMINISTRATION 5,089.39 8,651.50 (3,562.11) 73,393.30 86,515.00 (13,121.70) DEPRECIATION EXPENSE 253.12 253.15 (0.03) 2,531.48 2,531.50 (0.02) PERSONNEL EXPENSES 31,572.30 32,346.49 (774.19) 387,653.56 323,464.90 64,188.66 IRA EXPENSE 0.00 864.21 (864.21) 0.00 8,642.10 (8,642.10) TOTAL OPERATING EXPENSES 64,206.55 81,621.28 (17,414.73) 813,166.35 816,212.80 (3,046.45) CHANGE IN OPERATING NET (8,955.00) 308.40 (9,263.40) (284,511.80) 3,084.00 (287,595.80) ASSETS OTHER REVENUE (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 0.00 10,000.00 0.00 10,000.00 PPP LOAN FORGIVNESS 0.00 0.00 0.00 68,127.00 0.00 68,127.00 INTEREST INCOME 109.05 0.00 109.05 1,586.83 0.00 1,586.83 INTEREST EXPENSE (395.55) 0.00 (395.55) (3,492.11) 0.00 (3,492.11) TOTAL OTHER REVENUE (286.50) 0.00 (286.50) 76,221.72 0.00 76,221.72 (EXPENSES) CHANGE IN NET ASSETS $ (9,241.50) $ 308.40 $ (9,549.90) $ (208,290.08) $ 3,084.00 $ (211,374.08)  SUPPLEMENTARY INFORMATION NORMAN CONVENTION & VISITORS BUREAU STATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION BY MONTH FOR 2022 07/31/21 08/31/21 09/30/21 10/31/21 11/30/21 12/31/21 01/31/22 02/28/22 03/31/22 04/30/22 05/31/22 06/30/22 Total P YLY REVENUE TRANSIENT GUEST TAX $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 53,200.00 $ 0.00 $ 0.00 $ 526,600.00 MISCELLANEOUS/CARRYOVER P O 0.00 COSES ON 3.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.00 SPECIAL EVENTS T U R 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,451.55 0.00 0.00 1,451.55 SALES 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 600.00 0.00 0.00 600.00 F NP TOTAL REVENUE 52,600.00 52,603.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 55,251.55 0.00 0.00 528,654.55 R AUSSIO D ISC D OPERATING EXPENSES RESEARCH FOR 4,368.00 4,368.00 0.00 8,736.00 (5,632.00) 10,000.00 0.00 0.00 0.00 0.00 0.00 0.00 21,840.00 CONSUMER 11,569.56 16,348.71 35,797.25 38,475.15 39,116.11 13,560.75 19,336.10 19,447.43 16,016.41 20,235.31 0.00 0.00 229,902.78 ADVERTISING/MARKETING TRADE SHOWS (41.87) 0.00 0.00 419.18 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 377.31 SPECIAL EVENTS EXPENSE 0.00 696.32 2,500.00 229.68 0.00 3,263.81 0.00 0.00 6,000.00 2,290.70 0.00 0.00 14,980.51 PRINTED MATERIALS 0.00 0.00 15.77 275.77 461.96 0.00 0.00 1,864.04 0.00 0.00 0.00 0.00 2,617.54 POSTAGE 0.00 96.52 46.74 52.79 47.28 17.99 17.99 85.76 17.99 33.98 0.00 0.00 417.04 PUBLIC RELATIONS (47.44) 711.19 427.00 9,296.00 464.16 554.00 1,426.81 195.00 261.00 428.32 0.00 0.00 13,716.04 GROUPS MARKETING 3,626.31 4,783.23 3,595.01 8,074.45 8,746.09 5,326.30 6,914.46 1,839.42 3,405.49 3,149.00 0.00 0.00 49,459.76 AFFLIATION / MEMBERSHIPS 1,290.00 590.00 5,975.00 165.00 615.00 385.00 0.00 245.00 144.00 0.00 0.00 0.00 9,409.00 RELATIONSHIP MARKETING 275.75 538.48 207.62 2,983.44 284.79 841.29 291.39 49.33 218.14 1,154.43 0.00 0.00 6,844.66 RETAIL CENTER 0.00 0.00 0.00 0.00 0.00 23.37 0.00 0.00 0.00 0.00 0.00 0.00 23.37 OPERATIONS / ADMINISTRATION 5,868.42 9,430.07 6,699.41 19,150.72 7,654.68 5,133.72 5,292.62 4,624.94 4,449.33 5,089.39 0.00 0.00 73,393.30 DEPRECIATION EXPENSE 253.15 253.18 253.13 253.11 253.19 253.16 253.12 253.17 253.15 253.12 0.00 0.00 2,531.48 PERSONNEL EXPENSES 95,136.94 25,743.56 27,471.16 34,699.82 32,384.57 32,328.07 37,072.43 38,522.02 32,722.69 31,572.30 0.00 0.00 387,653.56 TOTAL OPERATING EXPENSES 122,298.82 63,559.26 82,988.09 122,811.11 84,395.83 71,687.46 70,604.92 67,126.11 63,488.20 64,206.55 0.00 0.00 813,166.35 CHANGE IN OPERATING NET (69,698.82) (10,956.26) (30,388.09) (70,211.11) (31,795.83) (19,087.46) (18,004.92) (14,526.11) (10,888.20) (8,955.00) 0.00 0.00 (284,511.80) ASSETS OTHER REVENUE (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 0.00 0.00 0.00 10,000.00 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 PPP LOAN FORGIVNESS 0.00 0.00 0.00 0.00 0.00 0.00 68,127.00 0.00 0.00 0.00 0.00 0.00 68,127.00 INTEREST INCOME 215.33 201.50 187.93 172.72 149.12 153.44 142.31 121.55 133.88 109.05 0.00 0.00 1,586.83 INTEREST EXPENSE (350.34) (350.34) (339.04) (350.34) (339.04) (350.34) (350.34) (316.44) (350.34) (395.55) 0.00 0.00 (3,492.11) TOTAL OTHER REVENUE (135.01) (148.84) (151.11) (177.62) (189.92) 9,803.10 67,918.97 (194.89) (216.46) (286.50) 0.00 0.00 76,221.72 (EXPENSES) CHANGE IN NET ASSETS $ (69,833.83) $ (11,105.10) $ (30,539.20) $ (70,388.73) $ (31,985.75) $ (9,284.36) $ 49,914.05 $ (14,721.00) $ (11,104.66) $ (9,241.50) $ 0.00 $ 0.00 $ (208,290.08)  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF FINANCIAL POSITION C TN PURP ES NL Y 31, 2022 AND 2021 MAY F AUSSIO O S R ASSETS DOR DISC 2022 2021 F CURRENT ASSETS PETTY CASH $ 589.99 $ 789.99 CASH IN BANK - REPUBLIC BANK 98,174.86 506,033.89 CASH IN BANK - FUB OPER 258,778.29 0.00 CASH IN BANK - FUB MM 337,792.54 0.00 CASH IN BANK - BID FEE MONEY MARKET 0.00 94,365.96 CASH IN BANK - SBA LOAN 0.00 242,997.30 ACCOUNTS RECEIVABLE 600.00 4,000.00 PREPAID EXPENSES 3,773.19 2,191.57 TOTAL CURRENT ASSETS 699,708.87 850,378.71 PROPERTY AND EQUIPMENT FURNITURE & FIXTURES 17,600.71 17,600.71 LEASEHOLD IMPROVEMENTS 6,130.00 6,130.00 MACHINERY & EQUIPMENT 2,705.25 2,705.25 VEHICLE 67,091.12 67,091.12 COMPUTER EQUIPMENT 11,372.48 11,372.48 LESS: ACCUMULATED DEPRECIATION (93,343.85) (90,306.07) NET PROPERTY AND EQUIPMENT 11,555.71 14,593.49 TOTAL ASSETS $ 711,264.58 $ 864,972.20  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF FINANCIAL POSITION C TN PURP ES NL Y 31, 2022 AND 2021 MAY F AUSSIO O S R DOR DISC LIABILITIES AND NET ASSETS F CURRENT LIABILITIES ACCOUNTS PAYABLE $ 764.40 $ 0.00 DEFERRED REVENUE 52,600.00 0.00 ACCRUED INTEREST PAYABLE 8,735.94 4,204.11 SALES TAX PAYABLE 0.00 9.82 COMPENSATED ABSENCES PAYABLE 14,236.88 10,965.72 UNITED WAY PAYABLE 254.64 0.00 PAYROLL TAXES PAYABLE 4,602.40 3,807.19 TOTAL CURRENT LIABILITIES 81,194.26 18,986.84 LONG-TERM LIABILITIES NP - SBA EIDL LOAN 300,000.00 150,000.00 NP - PPP LOAN 0.00 136,254.00 TOTAL LONG-TERM LIABILITIES 300,000.00 286,254.00 TOTAL LIABILITIES 381,194.26 305,240.84 NET ASSETS WITHOUT DONOR RESTRICTION 601,552.85 230,627.42 CHANGE IN NET ASSETS (271,482.53) 329,103.94 TOTAL NET ASSETS 330,070.32 559,731.36 TOTAL LIABILITIES AND NET ASSETS $ 711,264.58 $ 864,972.20  P Y NORMAN CONVENTION & VISITORS BUREAU O O STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION C LY FOR THE ONE MONTH ANDNELEVEN TN PURP ES MONTHS ENDED MAY 31, 2022 AND 2021 F AUSSIO O S ELEVEN ELEVEN R ONE MONTH ONE MONTH MONTHS MONTHS DOR DISC ENDED ENDED ENDED ENDED MAY 31, 2022 MAY 31, 2021 MAY 31, 2022 MAY 31, 2021 REVENUE F TRANSIENT GUEST TAX MISCELLANEOUS/CARRYOVER $ 52,600.00 0.00 $ 0.00 0.00 $ 579,200.00 3.00 $ 460,416.74 0.00 SPECIAL EVENTS 105.00 0.00 1,556.55 3,695.00 SALES 0.00 112.18 600.00 112.18 TOTAL REVENUE 52,705.00 112.18 581,359.55 464,223.92 OPERATING EXPENSES RESEARCH 0.00 4,368.00 21,840.00 17,486.00 CONSUMER ADVERTISING/MARKETING 21,166.25 7,347.83 251,069.03 77,182.33 TRADE SHOWS 17.99 70.90 395.30 1,445.90 SPECIAL EVENTS EXPENSE 4,196.01 0.00 19,176.52 2,483.07 PRINTED MATERIALS 0.00 0.00 2,617.54 0.00 POSTAGE 30.39 13.30 447.43 504.40 PUBLIC RELATIONS 5,997.00 1,025.42 19,713.04 31,684.69 GROUPS MARKETING 6,720.74 798.19 56,180.50 18,199.98 AFFLIATION / MEMBERSHIPS 3,355.00 257.50 12,764.00 14,193.24 RELATIONSHIP MARKETING 2,684.05 300.54 9,528.71 1,770.73 RETAIL CENTER 0.00 0.00 23.37 1.00 OPERATIONS / ADMINISTRATION 36,407.56 9,213.77 109,800.86 87,535.13 DEPRECIATION EXPENSE 253.17 253.17 2,784.65 5,621.13 PERSONNEL EXPENSES 34,513.03 25,298.67 422,166.59 334,977.81 TOTAL OPERATING EXPENSES 115,341.19 48,947.29 928,507.54 593,085.41 OTHER REVENUES (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 10,000.00 0.00 MISCELLANEOUS INCOME 0.00 0.00 0.00 459,353.67 PPP LOAN FORGIVNESS 0.00 0.00 68,127.00 0.00 INTEREST INCOME 144.42 246.37 1,731.25 2,397.72 INTEREST EXPENSE (700.68) (350.34) (4,192.79) (3,785.96) NET OTHER REVENUES (EXPENSES) (556.26) (103.97) 75,665.46 457,965.43 CHANGE IN NET ASSETS $ (63,192.45) $ (48,939.08) $ (271,482.53) $ 329,103.94  P YLY SUPPLEMENTARY INFORMATION O ON NORMAN CONVENTION & VISITORS BUREAU C STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION - TN PURP ACTUAL AND BUDGET ES F O S FOR THE ONE MONTH AND ELEVEN MONTHS ENDED MAY 31, 2022 R AUSSIO ELEVEN ELEVEN DOR DISC ONE MONTH ONE MONTH OVER/ MONTHS MONTHS OVER/ ENDED ENDED (UNDER) ENDED ENDED (UNDER) ACTUAL BUDGET BUDGET ACTUAL BUDGET BUDGET F REVENUE TRANSIENT GUEST TAX $ 52,600.00 $ 79,804.67 $ (27,204.67) $ 579,200.00 $ 877,851.37 $ (298,651.37) MISCELLANEOUS/CARRYOVER 0.00 0.00 0.00 3.00 0.00 3.00 ADVERTISING 0.00 1,666.67 (1,666.67) 0.00 18,333.37 (18,333.37) SPECIAL EVENTS 105.00 416.67 (311.67) 1,556.55 4,583.37 (3,026.82) SALES 0.00 41.67 (41.67) 600.00 458.37 141.63 TOTAL REVENUE 52,705.00 81,929.68 (29,224.68) 581,359.55 901,226.48 (319,866.93) OPERATING EXPENSES ACCOUNTING FEES 0.00 725.00 (725.00) 0.00 7,975.00 (7,975.00) RESEARCH 0.00 104.17 (104.17) 21,840.00 1,145.87 20,694.13 CONSUMER 21,166.25 14,685.50 6,480.75 251,069.03 161,540.50 89,528.53 ADVERTISING/MARKETING TRADE SHOWS 17.99 13,525.00 (13,507.01) 395.30 148,775.00 (148,379.70) CONVENTION SERVICES 0.00 750.00 (750.00) 0.00 8,250.00 (8,250.00) SPECIAL EVENTS EXPENSE 4,196.01 625.00 3,571.01 19,176.52 6,875.00 12,301.52 PRINTED MATERIALS 0.00 250.00 (250.00) 2,617.54 2,750.00 (132.46) POSTAGE 30.39 208.33 (177.94) 447.43 2,291.63 (1,844.20) PUBLIC RELATIONS 5,997.00 1,785.00 4,212.00 19,713.04 19,635.00 78.04 GROUPS MARKETING 6,720.74 5,391.67 1,329.07 56,180.50 59,308.37 (3,127.87) AFFLIATION / MEMBERSHIPS 3,355.00 847.92 2,507.08 12,764.00 9,327.12 3,436.88 RELATIONSHIP MARKETING 2,684.05 441.67 2,242.38 9,528.71 4,858.37 4,670.34 RETAIL CENTER 0.00 166.67 (166.67) 23.37 1,833.37 (1,810.00) OPERATIONS / ADMINISTRATION 36,407.56 8,651.50 27,756.06 109,800.86 95,166.50 14,634.36 DEPRECIATION EXPENSE 253.17 253.15 0.02 2,784.65 2,784.65 0.00 PERSONNEL EXPENSES 34,513.03 32,346.49 2,166.54 422,166.59 355,811.39 66,355.20 IRA EXPENSE 0.00 864.21 (864.21) 0.00 9,506.31 (9,506.31) TOTAL OPERATING EXPENSES 115,341.19 81,621.28 33,719.91 928,507.54 897,834.08 30,673.46 CHANGE IN OPERATING NET (62,636.19) 308.40 (62,944.59) (347,147.99) 3,392.40 (350,540.39) ASSETS OTHER REVENUE (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 0.00 10,000.00 0.00 10,000.00 PPP LOAN FORGIVNESS 0.00 0.00 0.00 68,127.00 0.00 68,127.00 INTEREST INCOME 144.42 0.00 144.42 1,731.25 0.00 1,731.25 INTEREST EXPENSE (700.68) 0.00 (700.68) (4,192.79) 0.00 (4,192.79) TOTAL OTHER REVENUE (556.26) 0.00 (556.26) 75,665.46 0.00 75,665.46 (EXPENSES) CHANGE IN NET ASSETS $ (63,192.45) $ 308.40 $ (63,500.85) $ (271,482.53) $ 3,392.40 $ (274,874.93)  SUPPLEMENTARY INFORMATION NORMAN CONVENTION & VISITORS BUREAU STATEMENT OF ACTIVITIES AND CHANGES IN NET ASSETS WITHOUT DONOR RESTRICTION BY MONTH FOR 2022 07/31/21 08/31/21 09/30/21 10/31/21 11/30/21 12/31/21 01/31/22 02/28/22 03/31/22 04/30/22 05/31/22 06/30/22 Total P YLY REVENUE TRANSIENT GUEST TAX $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 52,600.00 $ 53,200.00 $ 52,600.00 $ 0.00 $ 579,200.00 MISCELLANEOUS/CARRYOVER P O 0.00 COSES ON 3.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 3.00 SPECIAL EVENTS T U R 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 1,451.55 105.00 0.00 1,556.55 SALES 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 600.00 0.00 0.00 600.00 F NP TOTAL REVENUE 52,600.00 52,603.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 52,600.00 55,251.55 52,705.00 0.00 581,359.55 R AUSSIO D ISC D OPERATING EXPENSES RESEARCH FOR 4,368.00 4,368.00 0.00 8,736.00 (5,632.00) 10,000.00 0.00 0.00 0.00 0.00 0.00 0.00 21,840.00 CONSUMER 11,569.56 16,348.71 35,797.25 38,475.15 39,116.11 13,560.75 19,336.10 19,447.43 16,016.41 20,235.31 21,166.25 0.00 251,069.03 ADVERTISING/MARKETING TRADE SHOWS (41.87) 0.00 0.00 419.18 0.00 0.00 0.00 0.00 0.00 0.00 17.99 0.00 395.30 SPECIAL EVENTS EXPENSE 0.00 696.32 2,500.00 229.68 0.00 3,263.81 0.00 0.00 6,000.00 2,290.70 4,196.01 0.00 19,176.52 PRINTED MATERIALS 0.00 0.00 15.77 275.77 461.96 0.00 0.00 1,864.04 0.00 0.00 0.00 0.00 2,617.54 POSTAGE 0.00 96.52 46.74 52.79 47.28 17.99 17.99 85.76 17.99 33.98 30.39 0.00 447.43 PUBLIC RELATIONS (47.44) 711.19 427.00 9,296.00 464.16 554.00 1,426.81 195.00 261.00 428.32 5,997.00 0.00 19,713.04 GROUPS MARKETING 3,626.31 4,783.23 3,595.01 8,074.45 8,746.09 5,326.30 6,914.46 1,839.42 3,405.49 3,149.00 6,720.74 0.00 56,180.50 AFFLIATION / MEMBERSHIPS 1,290.00 590.00 5,975.00 165.00 615.00 385.00 0.00 245.00 144.00 0.00 3,355.00 0.00 12,764.00 RELATIONSHIP MARKETING 275.75 538.48 207.62 2,983.44 284.79 841.29 291.39 49.33 218.14 1,154.43 2,684.05 0.00 9,528.71 RETAIL CENTER 0.00 0.00 0.00 0.00 0.00 23.37 0.00 0.00 0.00 0.00 0.00 0.00 23.37 OPERATIONS / ADMINISTRATION 5,868.42 9,430.07 6,699.41 19,150.72 7,654.68 5,133.72 5,292.62 4,624.94 4,449.33 5,089.39 36,407.56 0.00 109,800.86 DEPRECIATION EXPENSE 253.15 253.18 253.13 253.11 253.19 253.16 253.12 253.17 253.15 253.12 253.17 0.00 2,784.65 PERSONNEL EXPENSES 95,136.94 25,743.56 27,471.16 34,699.82 32,384.57 32,328.07 37,072.43 38,522.02 32,722.69 31,572.30 34,513.03 0.00 422,166.59 TOTAL OPERATING EXPENSES 122,298.82 63,559.26 82,988.09 122,811.11 84,395.83 71,687.46 70,604.92 67,126.11 63,488.20 64,206.55 115,341.19 0.00 928,507.54 CHANGE IN OPERATING NET (69,698.82) (10,956.26) (30,388.09) (70,211.11) (31,795.83) (19,087.46) (18,004.92) (14,526.11) (10,888.20) (8,955.00) (62,636.19) 0.00 (347,147.99) ASSETS OTHER REVENUE (EXPENSES) ECONOMIC IMPACT SBA GRANT 0.00 0.00 0.00 0.00 0.00 10,000.00 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 PPP LOAN FORGIVNESS 0.00 0.00 0.00 0.00 0.00 0.00 68,127.00 0.00 0.00 0.00 0.00 0.00 68,127.00 INTEREST INCOME 215.33 201.50 187.93 172.72 149.12 153.44 142.31 121.55 133.88 109.05 144.42 0.00 1,731.25 INTEREST EXPENSE (350.34) (350.34) (339.04) (350.34) (339.04) (350.34) (350.34) (316.44) (350.34) (395.55) (700.68) 0.00 (4,192.79) TOTAL OTHER REVENUE (135.01) (148.84) (151.11) (177.62) (189.92) 9,803.10 67,918.97 (194.89) (216.46) (286.50) (556.26) 0.00 75,665.46 (EXPENSES) CHANGE IN NET ASSETS $ (69,833.83) $ (11,105.10) $ (30,539.20) $ (70,388.73) $ (31,985.75) $ (9,284.36) $ 49,914.05 $ (14,721.00) $ (11,104.66) $ (9,241.50) $ (63,192.45) $ 0.00 $ (271,482.53) VisitNorman FY 2023 Slate of Officers and Board of Directors Executive Officers: Amish Zaver – Past Chair James Howard – Chair Scott Kovalick – Vice Chair Angel Green– Treasurer Proposed FY’23 Board Members Cameron Brewer – The Standard/BancFirst – Board of Directors Jeff Stewart – O’Connell’s – Board of Directors Steve Gillis – NYSA – Board of Directors – Mayors appointment Special thanks to the following board members who are leaving the board: Emily Chancellor Amber Buetler Tab 2 - Multi-Segment Currency: USD - US Dollar Norman CVB For the month of: April 2022 Current Month - April 2022 vs April 2021 Year to Date - April 2022 vs April 2021 Participation Occ % ADR RevPAR Percent Change from April 2021 Occ % ADR RevPAR Percent Change from YTD 2021 Properties Rooms Room Room Room Room Room Room 2022 2021 2022 2021 2022 2021 Occ ADR RevPAR Rev Avail Sold 2022 2021 2022 2021 2022 2021 Occ ADR RevPAR Rev Avail Sold Census Sample Census Sample City of Norman 60.6 54.5 107.86 83.13 65.39 45.35 11.1 29.8 44.2 44.2 0.0 11.1 53.3 46.4 95.35 75.16 50.78 34.86 14.8 26.9 45.7 45.7 0.0 14.8 25 18 3098 1778 City of Moore 58.3 54.7 100.28 84.91 58.49 46.46 6.6 18.1 25.9 25.9 0.0 6.6 52.0 44.3 90.49 76.36 47.06 33.86 17.3 18.5 39.0 39.0 0.0 17.3 4 4 264 264 City of Oklahoma City 58.3 52.9 93.00 76.53 54.17 40.46 10.2 21.5 33.9 35.1 0.9 11.2 55.2 47.5 89.06 73.23 49.20 34.76 16.4 21.6 41.5 42.9 0.9 17.5 196 151 19436 16379 A blank row indicates insufficient data. 2022 © CoStar Group. 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Source: 2022 STR, LLC / STR Global, Ltd. trading as "STR".  FY 2022 Sales Report June 15, 2022 Leads Sent (YTD): 46 leads for a total of 14,452 potential room nights Leads Booked (YTD): 14 leads for a total of 11,364 room nights; most recently: • University of Arkansas State Women’s Basketball (Nov 2021) • University of Florida Men’s Basketball (Nov. 2021) • OkiCon (New Year’s 2021/2022) • Kappa Alpha Psi – Statewide Founders Day (January 2022) • Oklahoma Veterinary Medical Association OKVC (January 2022) • Oklahoma Secondary School Activities Association (March 2022) • PEO – Oklahoma State Chapter Conference (May 2022) • Perfect Game – Softball Challenge OKC (June 2022) • Central Oklahoma Toy Dog Club (June 2022) • Oklahoma D.A.R.E. Training (June 2022) • City Management Association of Oklahoma (July 2022) • American Amateur Baseball Congress (July 2022) • Great Dane Club of America National Specialty (Oct 2022) • National Beep Baseball Association (July 2023) Welcome bags/shuttle transportation/additional services provided to (May/June): • Oklahoma Marine Corps League • University Spirit of America Association • Oklahoma Marine Corps League • Central Oklahoma Toy Dog Club Other Activity: • Summerfest, Jazz In June, Restaurant Week, Fall Fest • Production of video content for Norman NEXT • Continued participation in: OSAE, SGMP, Jazz in June, the Norman Chamber Aviation Committee, Norman NEXT and Big Brothers Big Sisters  Communications June 2022 report Major May activities: • Planned and prepared for Annual Tourism Luncheon • Pushed out press release for Summer Breeze Concert Series on behalf The Depot • Continued post-production with Viewpoint project • Prepared creative for Cleveland County Free Fair booklet as part of annual sponsorship and partnership • Coordinated collaboration with OU personnel regarding annual combined visitors guide • Gathered quotes for printing annual guide • Met with rep to outsource print placements for visitors guide • Collaborated with City of Norman and Norman Chamber counterparts for annual Summer Sidewalk Sale initiative • Met with Norman PR practitioners’ monthly meeting • Attended Norman Music Festival board & weekly lead-in event meeting • Continued publicity for Norman events to the regional media • Continued weekly board update emails May 2022 measurements: • 46 press mentions for events (35 in May 2021) • Ad equivalency of $$404,358.10 ($11,687.97 in May 2021) • 8,954,342 impressions (1.48 million in May 2021)  Analytics Go to report launch Engagement overview check_circle arrow_drop_down Custom May 1 - May 31, 2022 ▼ A All Users Add comparison  Average engagement time Engaged sessions per user Average engagement time per session 2m 15s 1.3 1m 29s 8m 20s 6m 40s 5m 00s 3m 20s 1m 40s 0m 00s 01 03 05 07 09 11 13 15 17 19 21 23 25 27 29 31 May Views Event count Event count by Event name 1.6K 8.5K E V E N T N AM E E V E N T COUN T app_error 1.7K 1.5K screen_view 1.6K user_engagement 1.4K 1K view_item_list 1.2K nav_action 471 500 app_open 374 0 switch_tab 347 01 08 15 22 29 May View events Views by Page title and screen class User activity over time PAGE TITL E AN D SCRE E N CL ASS V IE W S 200 30 DAYS UIViewController 1.1K 166 MainActivity 201 150 7 DAYS Play 68 64 Eat 40 100 1 DAY Events 23 8 50 More 10 Music and Nightlife 9 0 01 08 15 22 29 May View pages and screens User stickiness 50.0% DAU / M AU 40.0% 4.8% DAU / 30.0% W AU 12.5% 20.0% W AU / M AU 10.0% 38.6% 0.0% 01 08 15 22 29 May © 2022 Google | Analytics home | Terms of Service | Privacy Policy | feedback Send feedback Digital Media Specialist report May 2022 Content posted/ Content captured: Re:supply, stoic, fat shack, Victoria’s pasta shop, Hay Stack Coffee, Spirals, Tatsumaki, Michelangelo’s, Jimmy Johns Campus Corner, Hurts Donut, Norman Music Fest. Instagram, Facebook, & Twitter impressions: Twitter: 4,355 FB: 24,297 Instagram: 9,848 *Reels continue to gain views past reporting dates*