Norman Convention & Visitors Bureau (Visit Norman)

VisitNorman/Norman Sports BOARD OF DIRECTORS MEETING AGENDA Wednesday, October 16, 2024 Commerce Building, 424 W. Main St., 11:30 a.m. Agenda Items: I. Welcome – Cameron Brewer II. Minutes – Cameron Brewer III. Financials – Amanda Prince IV. Entertainment District discussion V. President’s Report – Dan Schemm a. Director of Marketing and Communications b. Crimson Friday Concert Series c. Lake Thunderbird masterplan and bike trails d. Equestrian venue update e. Norman Forward 2 f. Zartico forecast Reports: Sales Sports Commission Marketing & Communications Next Meeting Date: November 20 Upcoming events* Oct 17: Crimson Friday Concert Series @ Campus Corner Oct 18: OU vs. South Carolina @ Owen Field Oct 18: Outdoor Movie Night Hocus Pocus @ Lions Park Oct 25-28: Paranormal Cirque II @ Sooner Mall Oct 25: Into The Woods @ Sooner Theatre Oct 25: Travis Tritt @ Riverwind Oct 25: Downtown Norman Fallfest Oct 31: Rocky Horror Picture Show @ Sooner Theatre Nov 8: 2nd Friday Art Walk The full events calendar is available at VisitNorman.com/Events or Download the free VisitNorman app  Board of Directors Meeting Wednesday, September 18, 2024 424 W. Main St., Commerce Building Attendance (P) Cameron Brewer, The Standard, Chair (P) Sco6 Kovalick, Embassy Suites Hotel & Conference Center, Past Chair (P) Kyle Allison, Allison Fun Inc., Vice Chair (P) Amanda Prince, Norman OpKmist Club, Treasurer (P) Gary Armstrong, University of Oklahoma faciliKes (P) James Howard, Baked Bear (P) Trey Bates, HeyDay Entertainment Center (A) Caitlin Fournier, OU AthleKcs Community RelaKons (P) Steve Gillis, Norman Youth Soccer AssociaKon (P) Mandy Haws, Sooner Bowling Center (P) Dennis Brigham, Norman Arts Council designee (A) T.D. O’Hara, Norman Public Schools (P) Jason Olsen, City of Norman Parks and RecreaKon Department (P) Stacey Reynolds, University of Oklahoma designee (P) Dr. Vytas Ringus, Norman physician (P) Jeff Stewart, O’Connell’s Irish Pub and Grille (P) Amish Zaver, Comfort Inn & Country Suites (P) Josh Hinkel, City Council designee, ex-officio (P) Brenda Hall, City of Norman, ex-officio (P) Sco6 MarKn, Chamber of Commerce, ex-officio (A) Lawrence McKinnney, Norman Economic Development CoaliKon, ex-officio The meeKng was called to order at 11:34 AM by Brewer. The meeKng started with an around-the-table a6endee introducKon. Brewer then moved on to review the minutes. Allison moKoned to accept the minutes; Prince seconded. The moKon passed unanimously. Prince (new Treasurer) presented the June financial report, highlighKng several key points. She noted outstanding payment to YFAC for $21,360; $9,800 to American Amateur Baseball Congress. Balances show higher due to the ranking of the Sports Commission and the unpaid venue enhancement fund. Under A/R all under 30 days except for the Campus Corner AssociaKon and Sam Noble OK Museum VG Ad Payments of $1,245 each. There is $9,500 from a duplicate payment from Gary Blodge6 to Simpleview from NOV 2022. That will be used as a future credit to Simpleview. Outstanding $7,000 from Telecom Pioneers that will be voided for failure to cash the check for BEEP Baseball sponsorship. There is sKll a negaKve amount on the A/P Report from bills being paid early, they will clear out in September. Under the Statement of AcKvity, NET OPERATING REVENUE for August is $25,741.69. FY ’25 is down in NET OPERATING REVENUE -$130,915.17 YoY. Total Revenue prior to expenses in August is $216,438.44. FY’25 Revenue is up $14,372.89 YoY. One new special event is the Crimson Friday Events of $33,500. August Expenditures were $171,072.84. FY25 Expenditures are up $145,288.06 YoY. Consumer AdverKsing is up because of a markeKng campaign expense of $4,023 to Master Fabricators. Sooner Sports ProperKes Expenses of $3,750 & $8, 089.38. ITI Calendar expense of $18,291. Special Events up. PrinKng Materials up $3,7545. AffiliaKon memberships are up to Budget $2,120. Technology is up due to new computers and sojware. Budget Report: FY’25 is up to Budget $55,024.17 due to sales and special events. FY25 Total Expenses are over Budget by $80,765.86. Research is over Budget by $106,689. Consumer Adv & MarkeKng is under Budget by $17,784. Public RelaKons is $5,891 over Budget. Conference Sports is under budget by $24,308. Personnel Expense is $30,786 over Budget. NET OPERATING REVENUE is down to Budget by $25,740. Dan commented that the research line item is over budget due to past Boards approving feasibility studies for Weather Museum, Mountain Bike Trails, Equestrian Venues and Lake Master Plan. Some of these were billed incrementally ajer the fact and not included in current Budget. Personnel Expense is up due to accrued vacaKon payout to Brickman. MoKon to Approve Budget Review by Armstrong, 2nd by Allison. The moKon passed unanimously. Downtown Hotel iniKaKve presentaKon by Rick Byrd: Partners are James French (Wintercreek), Richard Bri6any (Inventor of Fireball). Kevin Preston (Louisianna Downs), Renee Marvis. Dan clarified that there may be an opportunity for City to purchase/collaborate with rtegard to the Parking Garage porKon of the development. Discussions ensued regarding: Currently looking at a 5-story building with the prospect of adding a 6th floor to accommodate more guestrooms. First Floor for Retail, F&B, Family Rooms concept, etc. Acknowledged that there may be space in Parking Garage for addiKonal Event Space. use of Roof Top space for Event and/or F&B space. LocaKon bodes well for possible rail service in development with Norman Depot as the staKon (across the street). Comanche would have to be parKally vacated. Exterior façade not set, but looking to Ke in where possible with Downtown and Courthouse. If all goes accordingly, groundbreaking could be as early as Spring 2025. Not yet decided if this will be Owner Operated or Managed, leaning toward Owner Operated. Schemm reviewed the 2023-2027 Five Year Plan for review against current iniKaKves, drawing a6enKon to the alignment of our stated “Goals” against the various iniKaKves underway, parKcularly the Entertainment District. Schemm menKoned the large presence at City Hall for the Entertainment District vote unKl late Tuesday night. The council voted 5 to 4 to approve the TIFF funding and 6 to 3 to approve modificaKons to the economic agreement and re-zoning of the site. Next step would be a peKKon to collect signatures to get it put to a vote of the people. Dan and Brenda reviewed the processes and procedures and ensuing Kmeline to file a peKKon, collect signatures, and hold a public vote. Schemm iniKated conversaKon regarding the recent decision to push back on the development of the Turnpike. The ulKmate outcome was a bit murky as all lawsuits and legal ba6les to stop the development have failed. OTA came to City Council for a resoluKon staKng they will work with OTA, but the City Council did not do the resoluKon. It now looks like the Turnpike development may proceed whether Norman City Council supports it or not. An unwelcome result of the push back may be that the turnpike proceeds, but without frontage road development or even off/on ramps in Norman. ConversaKon acknowledged that displacing homeowners is terrible, though if the project moves forward anyway, we (VisitNorman & City of Norman) should consider re-engaging with OTA to explore what collaboraKon may look like to miKgate any unintended negaKve outcomes for Norman. It is vital to our 5-year plan and other stated goals that we do what we can to embrace this addiKonal potenKal traffic to and through Norman. Brewer suggested that we explore a formal posiKon on the project. Discussions ensued. Baker made a MoKon to adopt a formal stance that “VisitNorman will support the development where it improves Norman’s posi5on regarding Transporta5on Services and access to our extensive Visitor Ameni5es. Bates 2nd the MoKon. Board adopted. President’s Update (Schemm) • Madison will start as our new Dir of MarkeKng and CommunicaKons on October 14th. • Crimson Friday Concert Series is up and running and gaining steam. Shout out to HeyDay Entertainmant as Stage Sponsor. AddiKonal markeKng will be done by way of Hotel Pop-up Signage, Flyers distributed on Campus, and aggressive social media campaigns. Thanks to HeyDay, Embassy, City of Norman, First United Bank, Tinker Federal CU, and OEC Fiber for their various levels of sponsorship. • Lake Thunderbird Master Plan and Bike Trails iniKaKve also falls within the 5 Year Strategy. Dan is working with appropriaKons to try to secure addiKonal federal funding.  • Equestrian Venue update – met with Mark Moore. He is interested in uKlizing family land for the Trails Project. Next steps are scienKfic studies. Equestrian may have applicaKon to new Arena as well as possibility of bringing Heritage AucKon House to Norman. • 5-Year Strategic Plan Goals also supported by efforts toward Expo space adjacent to Embassy, enhanced Fairgrounds, etc. • Schemm reviewed ZarKco analyKcs showing YoY growth in all Hotel stay analyKcs as a result of the move to the SEC. Mark Stevens reviewed Visit Norman Monthly Sales Report KaKe Ringer reviewed Norman Sports Monthly Sales Report Ryan Smith reviewed Instagram, TicTok, and Facebook analyKcs. MeeKng adjourned at 1:04 PM.  Norman Convention and Visitors Bureau, Inc Statement of Financial Position As of September 30, 2024 TOTAL AS OF SEP 30, 2024 AS OF SEP 30, 2023 (PY) ASSETS Current Assets Bank Accounts 100 Armstrong 6267 83,716.75 101,892.32 102 FUB 6299 390,322.80 242,816.22 103 FUB MM 6272 550,694.51 116,435.14 104 CD 161,656.45 154,551.15 107 Petty Cash 1,385.00 589.99 Total Bank Accounts $1,187,775.51 $616,284.82 Accounts Receivable 120 *Accounts Receivable 35,964.50 10,837.00 Total Accounts Receivable $35,964.50 $10,837.00 Other Current Assets 1200 Accounts Receivable 9,500.00 9,500.00 170 Prepaid Expenses 938.82 25,260.55 170-1 Prepaid Insurance 264.47 560.33 Total Other Current Assets $10,703.29 $35,320.88 Total Current Assets $1,234,443.30 $662,442.70 Fixed Assets 150 Fixed Assets 151 Furniture & Fixtures 17,600.71 17,600.71 152 Leasehold Improvements 6,130.00 6,130.00 153 Machinery & Equipment 3,923.23 2,705.25 154 Vehicle 48,181.18 67,091.12 155 Computer Equipment 18,896.20 11,372.48 160 Accumulated Depreciation -81,364.59 -97,312.28 Total 150 Fixed Assets 13,366.73 7,587.28 Total Fixed Assets $13,366.73 $7,587.28 Other Assets 185 Website 45,500.00 45,500.00 190 Accumulated Amortization -29,069.36 -13,902.78 Total Other Assets $16,430.64 $31,597.22 TOTAL ASSETS $1,264,240.67 $701,627.20 LIABILITIES AND EQUITY Liabilities Current Liabilities Accounts Payable 200 *Accounts Payable 51,209.79 7,148.47 Total Accounts Payable $51,209.79 $7,148.47 Credit Cards 198 Arvest Credit Card 4021 6,203.83 Total Credit Cards $6,203.83 $0.00 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 1/2  TOTAL AS OF SEP 30, 2024 AS OF SEP 30, 2023 (PY) Other Current Liabilities 200-2 Deferred Revenue 176,640.70 0.00 204 Accrued Interest Payable 0.00 5,910.58 205 Payroll Liabilities 0.00 0.00 206 Federal Withholding Payable 8,443.18 6,103.82 209 State Withholding Payable 1,146.00 853.00 210 FUTA Payable 0.00 84.00 211 State Unemployment 52.00 74.42 220 401(k) 2,635.97 Total 205 Payroll Liabilities 12,277.15 7,115.24 215 Compensated Absences Payable 21,503.03 33,897.50 229 IRA Payable 5,445.87 112.50 230 United Way Payable 491.37 1,056.97 251 SBA Loan #1 0.00 -579.88 Total Other Current Liabilities $216,358.12 $47,512.91 Total Current Liabilities $273,771.74 $54,661.38 Long-Term Liabilities 253 SBA Loan #1 and #2 294,762.09 300,000.00 Total Long-Term Liabilities $294,762.09 $300,000.00 Total Liabilities $568,533.83 $354,661.38 Equity 1110 Ret Earnings 0.00 0.00 302 Unrestricted Assets 687,563.88 218,002.66 Net Revenue 8,142.96 128,963.16 Total Equity $695,706.84 $346,965.82 TOTAL LIABILITIES AND EQUITY $1,264,240.67 $701,627.20 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 2/2  Norman Convention and Visitors Bureau, Inc Statement of Activity September 2024 TOTAL SEP 2024 SEP 2023 (PY) Revenue 400 Transient Guest Tax 401 City of Norman Tax 176,640.66 163,166.66 Total 400 Transient Guest Tax 176,640.66 163,166.66 410 Interest Revenue 2,895.84 748.85 415 Special Events 2,200.00 419 Trade Show 3,992.50 Total Revenue $185,729.00 $163,915.51 GROSS PROFIT $185,729.00 $163,915.51 Expenditures 605 Research 8,484.06 16,000.00 610 ConsumerAdvertising / Marketing 12,685.62 3,381.41 610-11 Local event sponsorship 1,000.00 610-12 Marketing Campaign 2,750.00 610-3 Sooner Sports Properties 11,839.38 610-5 Visitor Guide Fulfillment 316.68 610-6 Digital Marketing 714.28 610-8 SEO/SEM 9,783.32 4,703.33 610-9 Adobe Creative Cloud 59.99 Total 610 ConsumerAdvertising / Marketing 39,149.27 8,084.74 613 Special Events Expense 22,992.20 614 Printed Materials 1,080.00 16,819.85 614-1 Apparel 91.35 Total 614 Printed Materials 1,171.35 16,819.85 615 Postage 19.99 617 Public Relations 91.36 617-4 Media Trips/"Blitzes" Giveaways & material 502.10 Total 617 Public Relations 593.46 618 Conference, Sports and Groups Marketing 15,176.67 618-1.1 Sales Expense - Meals/Entertain 1,658.76 724.74 618-10 Sports sponsorship/bid fees 2,878.87 618-14.1 Quarterly Hotel Meetings 685.44 618-4 Simpleview CRM Software 808.33 618-5 Conferences and Tradeshows 4,592.09 940.79 618-5.07 TEAMS Expenses 11,968.13 618-5.12 Small Market Meetings Conference SEP'24 539.66 618-5.16 Destination Southwest DEC '24 263.35 Total 618-5 Conferences and Tradeshows 17,363.23 940.79 618-9 Convention 3,513.52 35,860.10 Total 618 Conference, Sports and Groups Marketing 42,084.82 37,525.63 619 Affiliation / Memberships 702.11 163.96 619-06 Destination International 5,488.00 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 1/2  TOTAL SEP 2024 SEP 2023 (PY) Total 619 Affiliation / Memberships 6,190.11 163.96 620 Relationship Marketing 52.34 1,053.63 620-9 Affiliation Expenses 620-91 Dues 85.00 620-92 Meals 940.49 Total 620-9 Affiliation Expenses 1,025.49 Total 620 Relationship Marketing 1,077.83 1,053.63 640 Operations/Administration 640-02 Auto Expense 450.42 488.88 640-03 Board Meeting Expense 364.00 15.99 640-04 Bank Fees 234.49 84.99 Credit Card Fees 94.95 Total 640-04 Bank Fees 234.49 179.94 640-06 Insurance/GL,Prop,WC 88.17 363.02 640-07 Rent 4,000.00 640-10 Supplies 105.96 2,147.61 640-11 Subscriptions 2,822.57 451.09 640-12 Telephone/Internet 833.58 514.05 640-15 Legal/Accounting 700.00 725.00 640-16 Copier/Postage lease 236.84 232.47 640-17 Depreciation Expense 246.86 246.87 640-21 Technology 2,963.97 640-24 Parking 160.51 74.31 640-25 Amortization 1,263.88 1,263.89 Total 640 Operations/Administration 14,471.25 6,703.12 645 Interest Expense 683.76 660 Personnel Expenses 85.00 660-1 Salaries & Wages 25,987.02 44,687.36 660-2 Payroll Taxes 4,115.81 3,549.42 660-4 Health Insurance 4,725.75 2,948.52 660-5 IRA 2,132.05 1,194.65 660-6 Life Ins. 429.50 Total 660 Personnel Expenses 36,960.63 52,894.45 Total Expenditures $172,581.52 $140,542.59 NET OPERATING REVENUE $13,147.48 $23,372.92 NET REVENUE $13,147.48 $23,372.92 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 2/2  Norman Convention and Visitors Bureau, Inc Statement of Activity July - September, 2024 TOTAL Revenue 400 Transient Guest Tax 401 City of Norman Tax 529,922.02 Total 400 Transient Guest Tax 529,922.02 410 Interest Revenue 6,514.33 415 Special Events 35,475.00 418 Cooperative Marketing 105.00 419 Trade Show 3,992.50 420 Sales 26,109.00 Total Revenue $602,117.85 GROSS PROFIT $602,117.85 Expenditures 605 Research 120,853.87 610 ConsumerAdvertising / Marketing 51,349.83 610-11 Local event sponsorship 3,450.00 610-12 Marketing Campaign 7,986.67 610-3 Sooner Sports Properties 23,788.76 610-4 Leisure print advertising 3,235.00 610-5 Visitor Guide Fulfillment 1,254.91 610-6 Digital Marketing 814.28 610-8 SEO/SEM 21,236.64 610-9 Adobe Creative Cloud 179.97 610.1 ITI Calendar 18,291.00 Total 610 ConsumerAdvertising / Marketing 131,587.06 611 Leisure Trade Shows 611-1 Going On Faith Travel Conference AUG '24 2,053.46 Total 611 Leisure Trade Shows 2,053.46 612 Convention Services 1,453.77 613 Special Events Expense 35,754.08 614 Printed Materials 5,521.49 614-1 Apparel 1,230.96 Total 614 Printed Materials 6,752.45 617 Public Relations 407.14 617-1 Cision Database Membership 6,326.42 617-4 Media Trips/"Blitzes" Giveaways & material 502.10 Total 617 Public Relations 7,235.66 618 Conference, Sports and Groups Marketing 54,870.01 618-1.1 Sales Expense - Meals/Entertain 4,464.30 618-1.2 Sports Expense - Meals/Entertain 216.10 618-10 Sports sponsorship/bid fees 8,578.87 618-14.1 Quarterly Hotel Meetings 685.44 618-4 Simpleview CRM Software 3,274.99 618-5 Conferences and Tradeshows 12,423.70 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 1/3  TOTAL 618-5.07 TEAMS Expenses 11,968.13 618-5.08 Sports Relationshsips 2,065.00 618-5.12 Small Market Meetings Conference SEP'24 1,185.70 618-5.16 Destination Southwest DEC '24 263.35 Total 618-5 Conferences and Tradeshows 27,905.88 618-7 Local Prospecting 1,995.00 618-9 Convention 5,513.52 Total 618 Conference, Sports and Groups Marketing 107,504.11 619 Affiliation / Memberships 1,695.07 619-06 Destination International 7,608.00 Total 619 Affiliation / Memberships 9,303.07 620 Relationship Marketing 414.58 620-7 Marketing Expense 24.76 620-9 Affiliation Expenses 620-91 Dues 419.80 620-92 Meals 3,642.31 620-93 Other-Misc 150.00 Total 620-9 Affiliation Expenses 4,212.11 Total 620 Relationship Marketing 4,651.45 621 Retail Center 7.04 640 Operations/Administration 640-02 Auto Expense 2,185.66 640-03 Board Meeting Expense 1,960.45 640-04 Bank Fees 588.56 640-05 Maintenance/Repairs 463.13 640-06 Insurance/GL,Prop,WC 1,085.51 640-07 Rent 12,000.00 640-10 Supplies 649.89 640-11 Subscriptions 5,745.78 640-12 Telephone/Internet 2,572.72 640-14 Staff & Professional Developmen 2,878.68 640-15 Legal/Accounting 2,600.00 640-16 Copier/Postage lease 1,364.07 640-17 Depreciation Expense 740.58 640-21 Technology 5,220.50 640-24 Parking 399.50 640-25 Amortization 3,791.64 Total 640 Operations/Administration 44,246.67 660 Personnel Expenses 660-1 Salaries & Wages 102,632.74 660-2 Payroll Taxes 15,807.19 660-4 Health Insurance 13,956.73 660-5 IRA 8,365.48 660-6 Life Ins. 1,168.90 Total 660 Personnel Expenses 141,931.04 Purchases 241.16 Total Expenditures $613,574.89 NET OPERATING REVENUE $ -11,457.04 Other Expenditures Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 2/3  TOTAL 901 Gain (Loss) on Sale of Asset -19,600.00 Total Other Expenditures $ -19,600.00 NET OTHER REVENUE $19,600.00 NET REVENUE $8,142.96 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 3/3  Norman Convention and Visitors Bureau, Inc Statement of Activity July - September, 2024 TOTAL JUL - SEP, 2024 JUL - SEP, 2023 (PY) CHANGE Revenue 400 Transient Guest Tax 401 City of Norman Tax 529,922.02 558,250.06 -28,328.04 Total 400 Transient Guest Tax 529,922.02 558,250.06 -28,328.04 410 Interest Revenue 6,514.33 2,234.17 4,280.16 415 Special Events 35,475.00 35,475.00 418 Cooperative Marketing 105.00 105.00 419 Trade Show 3,992.50 3,992.50 420 Sales 26,109.00 5,447.24 20,661.76 Total Revenue $602,117.85 $565,931.47 $36,186.38 GROSS PROFIT $602,117.85 $565,931.47 $36,186.38 Expenditures 605 Research 120,853.87 38,396.38 82,457.49 610 ConsumerAdvertising / Marketing 51,349.83 11,311.61 40,038.22 610-11 Local event sponsorship 3,450.00 356.05 3,093.95 610-12 Marketing Campaign 7,986.67 7,986.67 610-3 Sooner Sports Properties 23,788.76 11,603.75 12,185.01 610-4 Leisure print advertising 3,235.00 3,235.00 610-5 Visitor Guide Fulfillment 1,254.91 1,852.80 -597.89 610-6 Digital Marketing 814.28 814.28 610-8 SEO/SEM 21,236.64 17,590.19 3,646.45 610-9 Adobe Creative Cloud 179.97 179.97 610.1 ITI Calendar 18,291.00 18,291.00 Total 610 ConsumerAdvertising / Marketing 131,587.06 42,714.40 88,872.66 611 Leisure Trade Shows 611-1 Going On Faith Travel Conference AUG '24 2,053.46 2,053.46 Total 611 Leisure Trade Shows 2,053.46 2,053.46 612 Convention Services 1,453.77 1,453.77 613 Special Events Expense 35,754.08 758.32 34,995.76 614 Printed Materials 5,521.49 16,819.85 -11,298.36 614-1 Apparel 1,230.96 1,230.96 Total 614 Printed Materials 6,752.45 16,819.85 -10,067.40 615 Postage 98.72 -98.72 617 Public Relations 407.14 140.86 266.28 617-1 Cision Database Membership 6,326.42 6,326.42 617-4 Media Trips/"Blitzes" Giveaways & material 502.10 2,008.40 -1,506.30 617-5 Website 125.00 -125.00 617-6 App 1,616.66 -1,616.66 Total 617 Public Relations 7,235.66 3,890.92 3,344.74 618 Conference, Sports and Groups Marketing 54,870.01 54.34 54,815.67 618-1.1 Sales Expense - Meals/Entertain 4,464.30 1,747.22 2,717.08 618-1.2 Sports Expense - Meals/Entertain 216.10 216.10 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 1/3  TOTAL JUL - SEP, 2024 JUL - SEP, 2023 (PY) CHANGE 618-10 Sports sponsorship/bid fees 8,578.87 570.92 8,007.95 618-14.1 Quarterly Hotel Meetings 685.44 685.44 618-2 Site tour expense 353.47 -353.47 618-4 Simpleview CRM Software 3,274.99 3,274.99 618-5 Conferences and Tradeshows 12,423.70 2,230.75 10,192.95 618-5.07 TEAMS Expenses 11,968.13 11,968.13 618-5.08 Sports Relationshsips 2,065.00 2,065.00 618-5.12 Small Market Meetings Conference SEP'24 1,185.70 1,185.70 618-5.16 Destination Southwest DEC '24 263.35 263.35 Total 618-5 Conferences and Tradeshows 27,905.88 2,230.75 25,675.13 618-7 Local Prospecting 1,995.00 81.49 1,913.51 618-9 Convention 5,513.52 66,944.58 -61,431.06 Total 618 Conference, Sports and Groups Marketing 107,504.11 71,982.77 35,521.34 619 Affiliation / Memberships 1,695.07 3,779.58 -2,084.51 619-06 Destination International 7,608.00 7,608.00 Total 619 Affiliation / Memberships 9,303.07 3,779.58 5,523.49 620 Relationship Marketing 414.58 1,897.48 -1,482.90 620-7 Marketing Expense 24.76 24.76 620-9 Affiliation Expenses 620-91 Dues 419.80 419.80 620-92 Meals 3,642.31 3,642.31 620-93 Other-Misc 150.00 150.00 Total 620-9 Affiliation Expenses 4,212.11 4,212.11 Total 620 Relationship Marketing 4,651.45 1,897.48 2,753.97 621 Retail Center 7.04 592.91 -585.87 640 Operations/Administration 182.32 -182.32 640-02 Auto Expense 2,185.66 1,908.53 277.13 640-03 Board Meeting Expense 1,960.45 15.99 1,944.46 640-04 Bank Fees 588.56 319.24 269.32 Credit Card Fees 109.95 -109.95 Total 640-04 Bank Fees 588.56 429.19 159.37 640-05 Maintenance/Repairs 463.13 463.13 640-06 Insurance/GL,Prop,WC 1,085.51 807.29 278.22 640-07 Rent 12,000.00 8,000.00 4,000.00 640-10 Supplies 649.89 3,298.92 -2,649.03 640-11 Subscriptions 5,745.78 715.60 5,030.18 640-12 Telephone/Internet 2,572.72 2,304.96 267.76 640-14 Staff & Professional Developmen 2,878.68 1,937.10 941.58 640-15 Legal/Accounting 2,600.00 1,464.99 1,135.01 640-16 Copier/Postage lease 1,364.07 703.08 660.99 640-17 Depreciation Expense 740.58 740.59 -0.01 640-21 Technology 5,220.50 8,770.95 -3,550.45 640-22 Staff Expenses 32.64 -32.64 640-24 Parking 399.50 75.06 324.44 640-25 Amortization 3,791.64 3,791.67 -0.03 Total 640 Operations/Administration 44,246.67 35,178.88 9,067.79 645 Interest Expense 2,494.72 -2,494.72 660 Personnel Expenses 255.00 -255.00 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 2/3  TOTAL JUL - SEP, 2024 JUL - SEP, 2023 (PY) CHANGE 660-1 Salaries & Wages 102,632.74 193,561.61 -90,928.87 660-2 Payroll Taxes 15,807.19 12,892.22 2,914.97 660-4 Health Insurance 13,956.73 5,816.97 8,139.76 660-5 IRA 8,365.48 4,549.08 3,816.40 660-6 Life Ins. 1,168.90 1,288.50 -119.60 Total 660 Personnel Expenses 141,931.04 218,363.38 -76,432.34 Purchases 241.16 241.16 Total Expenditures $613,574.89 $436,968.31 $176,606.58 NET OPERATING REVENUE $ -11,457.04 $128,963.16 $ -140,420.20 Other Expenditures 901 Gain (Loss) on Sale of Asset -19,600.00 -19,600.00 Total Other Expenditures $ -19,600.00 $0.00 $ -19,600.00 NET OTHER REVENUE $19,600.00 $0.00 $19,600.00 NET REVENUE $8,142.96 $128,963.16 $ -120,820.20 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 3/3  Norman Convention and Visitors Bureau, Inc Budget vs. Actuals: Budget_FY24_P&L - FY25 P&L July - September, 2024 JUL 2024 AUG 2024 SEP 2024 TOTAL ACTUAL BUDGET OVER ACTUAL BUDGET OVER ACTUAL BUDGET OVER ACTUAL BUDGET OVER BUDGET BUDGET BUDGET BUDGET Revenue 400 Transient Guest Tax $0.00 $0.00 $0.00 401 City of Norman Tax 176,640.70 176,640.67 0.03 176,640.66 176,640.67 -0.01 176,640.66 176,640.67 -0.01 $529,922.02 $529,922.01 $0.01 Total 400 Transient Guest Tax 176,640.70 176,640.67 0.03 176,640.66 176,640.67 -0.01 176,640.66 176,640.67 -0.01 $529,922.02 $529,922.01 $0.01 410 Interest Revenue 1,160.71 1,160.71 2,457.78 2,457.78 2,895.84 2,895.84 $6,514.33 $0.00 $6,514.33 411 Advertising Revenue 2,916.67 -2,916.67 2,916.67 -2,916.67 2,916.67 -2,916.67 $0.00 $8,750.01 $ -8,750.01 415 Special Events 25.00 916.67 -891.67 33,250.00 916.67 32,333.33 2,200.00 916.67 1,283.33 $35,475.00 $2,750.01 $32,724.99 418 Cooperative Marketing 105.00 105.00 $105.00 $0.00 $105.00 419 Trade Show 3,992.50 3,992.50 $3,992.50 $0.00 $3,992.50 420 Sales 22,019.00 208.33 21,810.67 4,090.00 208.33 3,881.67 208.33 -208.33 $26,109.00 $624.99 $25,484.01 Total Revenue $199,950.41 $180,682.34 $19,268.07 $216,438.44 $180,682.34 $35,756.10 $185,729.00 $180,682.34 $5,046.66 $602,117.85 $542,047.02 $60,070.83 GROSS PROFIT $199,950.41 $180,682.34 $19,268.07 $216,438.44 $180,682.34 $35,756.10 $185,729.00 $180,682.34 $5,046.66 $602,117.85 $542,047.02 $60,070.83 Expenditures 605 Research 104,946.54 2,708.33 102,238.21 7,423.27 2,708.33 4,714.94 8,484.06 2,708.33 5,775.73 $120,853.87 $8,124.99 $112,728.88 605-1 Smith Travel Research 132.00 -132.00 132.00 -132.00 132.00 -132.00 $0.00 $396.00 $ -396.00 Total 605 Research 104,946.54 2,840.33 102,106.21 7,423.27 2,840.33 4,582.94 8,484.06 2,840.33 5,643.73 $120,853.87 $8,520.99 $112,332.88 606 Venue Improvement Fund 12,500.00 -12,500.00 12,500.00 -12,500.00 12,500.00 -12,500.00 $0.00 $37,500.00 $- 37,500.00 610 ConsumerAdvertising / Marketing 23,049.17 11,274.17 11,775.00 15,615.04 11,274.17 4,340.87 12,685.62 11,274.17 1,411.45 $51,349.83 $33,822.51 $17,527.32 610-11 Local event sponsorship 950.00 3,000.00 -2,050.00 1,500.00 3,000.00 -1,500.00 1,000.00 3,000.00 -2,000.00 $3,450.00 $9,000.00 $ -5,550.00 610-12 Marketing Campaign 962.94 1,666.67 -703.73 4,273.73 1,666.67 2,607.06 2,750.00 1,666.67 1,083.33 $7,986.67 $5,000.01 $2,986.66 610-12.2 VisitNorman Marketing 8,844.83 -8,844.83 8,844.83 -8,844.83 8,844.83 -8,844.83 $0.00 $26,534.49 $- 26,534.49 Total 610-12 Marketing Campaign 962.94 10,511.50 -9,548.56 4,273.73 10,511.50 -6,237.77 2,750.00 10,511.50 -7,761.50 $7,986.67 $31,534.50 $- 23,547.83 610-13 Visitors Guide 2,500.00 -2,500.00 2,500.00 -2,500.00 2,500.00 -2,500.00 $0.00 $7,500.00 $ -7,500.00 610-2 Constant Contact 333.33 -333.33 333.33 -333.33 333.33 -333.33 $0.00 $999.99 $ -999.99 610-3 Sooner Sports Properties 110.00 7,916.67 -7,806.67 11,839.38 7,916.67 3,922.71 11,839.38 7,916.67 3,922.71 $23,788.76 $23,750.01 $38.75 610-4 Leisure print advertising 3,235.00 4,750.00 -1,515.00 4,750.00 -4,750.00 4,750.00 -4,750.00 $3,235.00 $14,250.00 $- 11,015.00 610-4.2 Sports Digital Marketin 833.33 -833.33 833.33 -833.33 833.33 -833.33 $0.00 $2,499.99 $ -2,499.99 Total 610-4 Leisure print advertising 3,235.00 5,583.33 -2,348.33 5,583.33 -5,583.33 5,583.33 -5,583.33 $3,235.00 $16,749.99 $- 13,514.99 610-5 Visitor Guide Fulfillment 442.89 833.33 -390.44 495.34 833.33 -337.99 316.68 833.33 -516.65 $1,254.91 $2,499.99 $ -1,245.08 610-6 Digital Marketing 2,500.00 -2,500.00 100.00 2,500.00 -2,400.00 714.28 2,500.00 -1,785.72 $814.28 $7,500.00 $ -6,685.72 610-7 OTRD Sponsorship 1,418.75 -1,418.75 1,418.75 -1,418.75 1,418.75 -1,418.75 $0.00 $4,256.25 $ -4,256.25 610-8 SEO/SEM 5,670.00 3,708.33 1,961.67 5,783.32 3,708.33 2,074.99 9,783.32 3,708.33 6,074.99 $21,236.64 $11,124.99 $10,111.65 610-9 Adobe Creative Cloud 59.99 666.67 -606.68 59.99 666.67 -606.68 59.99 666.67 -606.68 $179.97 $2,000.01 $ -1,820.04 610.1 ITI Calendar 276.00 4,875.00 -4,599.00 18,015.00 4,875.00 13,140.00 4,875.00 -4,875.00 $18,291.00 $14,625.00 $3,666.00 Total 610 ConsumerAdvertising / Marketing 34,755.99 55,121.08 -20,365.09 57,681.80 55,121.08 2,560.72 39,149.27 55,121.08 -15,971.81 $131,587.06 $165,363.24 $- 33,776.18 611 Leisure Trade Shows 1,333.33 -1,333.33 1,333.33 -1,333.33 1,333.33 -1,333.33 $0.00 $3,999.99 $ -3,999.99 611-1 Going On Faith Travel Conference AUG 1,595.00 1,595.00 458.46 458.46 $2,053.46 $0.00 $2,053.46 '24 Total 611 Leisure Trade Shows 1,595.00 1,333.33 261.67 458.46 1,333.33 -874.87 1,333.33 -1,333.33 $2,053.46 $3,999.99 $ -1,946.53 612 Convention Services 1,453.77 1,333.33 120.44 1,333.33 -1,333.33 1,333.33 -1,333.33 $1,453.77 $3,999.99 $ -2,546.22 613 Special Events Expense 1,666.67 -1,666.67 12,761.88 1,666.67 11,095.21 22,992.20 1,666.67 21,325.53 $35,754.08 $5,000.01 $30,754.07 614 Printed Materials 529.44 1,725.30 -1,195.86 3,912.05 1,725.30 2,186.75 1,080.00 1,725.30 -645.30 $5,521.49 $5,175.90 $345.59 614-1 Apparel 93.50 93.50 1,046.11 1,046.11 91.35 91.35 $1,230.96 $0.00 $1,230.96 Total 614 Printed Materials 622.94 1,725.30 -1,102.36 4,958.16 1,725.30 3,232.86 1,171.35 1,725.30 -553.95 $6,752.45 $5,175.90 $1,576.55 615 Postage 208.33 -208.33 208.33 -208.33 208.33 -208.33 $0.00 $624.99 $ -624.99 617 Public Relations 164.27 126.67 37.60 242.87 126.67 116.20 126.67 -126.67 $407.14 $380.01 $27.13 617-1 Cision Database Membership 6,326.42 458.33 5,868.09 458.33 -458.33 458.33 -458.33 $6,326.42 $1,374.99 $4,951.43 617-2 Media FAM visits 437.50 -437.50 437.50 -437.50 437.50 -437.50 $0.00 $1,312.50 $ -1,312.50 617-4 Media Trips/"Blitzes" Giveaways & material 502.10 502.10 $502.10 $0.00 $502.10 Total 617 Public Relations 6,992.79 1,022.50 5,970.29 242.87 1,022.50 -779.63 1,022.50 -1,022.50 $7,235.66 $3,067.50 $4,168.16 618 Conference, Sports and Groups Marketing 25,976.67 13,676.67 12,300.00 13,716.67 13,676.67 40.00 15,176.67 13,676.67 1,500.00 $54,870.01 $41,030.01 $13,840.00 618-1.1 Sales Expense - Meals/Entertain 1,043.21 1,666.67 -623.46 1,762.33 1,666.67 95.66 1,658.76 1,666.67 -7.91 $4,464.30 $5,000.01 $ -535.71 618-1.2 Sports Expense - Meals/Entertain 119.58 119.58 96.52 96.52 $216.10 $0.00 $216.10 618-10 Sports sponsorship/bid fees 269.89 10,416.67 -10,146.78 5,430.11 10,416.67 -4,986.56 2,878.87 10,416.67 -7,537.80 $8,578.87 $31,250.01 $- 22,671.14 618-11.1 Impact Calculator 458.33 -458.33 458.33 -458.33 458.33 -458.33 $0.00 $1,374.99 $ -1,374.99 618-12 Play Easy Database 291.67 -291.67 291.67 -291.67 291.67 -291.67 $0.00 $875.01 $ -875.01 618-13 Locally Owned/Created Events 4,166.67 -4,166.67 4,166.67 -4,166.67 4,166.67 -4,166.67 $0.00 $12,500.01 $- 12,500.01 618-14.1 Quarterly Hotel Meetings 41.67 -41.67 41.67 -41.67 685.44 41.67 643.77 $685.44 $125.01 $560.43 618-14.2 Quarterly sports committee meetings 41.67 -41.67 41.67 -41.67 41.67 -41.67 $0.00 $125.01 $ -125.01 618-15 Bid presentation expenses 166.67 -166.67 166.67 -166.67 166.67 -166.67 $0.00 $500.01 $ -500.01 618-2 Site tour expense 1,083.33 -1,083.33 1,083.33 -1,083.33 1,083.33 -1,083.33 $0.00 $3,249.99 $ -3,249.99 618-3 Attendance Generation Program 750.00 -750.00 750.00 -750.00 750.00 -750.00 $0.00 $2,250.00 $ -2,250.00 618-4 Simpleview CRM Software 808.33 812.50 -4.17 1,658.33 812.50 845.83 808.33 812.50 -4.17 $3,274.99 $2,437.50 $837.49 618-5 Conferences and Tradeshows 398.10 6,358.33 -5,960.23 7,433.51 6,358.33 1,075.18 4,592.09 6,358.33 -1,766.24 $12,423.70 $19,074.99 $ -6,651.29 618-5.07 TEAMS Expenses 11,968.13 11,968.13 $11,968.13 $0.00 $11,968.13 618-5.08 Sports Relationshsips 2,065.00 2,065.00 $2,065.00 $0.00 $2,065.00 618-5.12 Small Market Meetings Conference 646.04 646.04 539.66 539.66 $1,185.70 $0.00 $1,185.70 SEP'24 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 1/2  JUL 2024 AUG 2024 SEP 2024 TOTAL ACTUAL BUDGET OVER ACTUAL BUDGET OVER ACTUAL BUDGET OVER ACTUAL BUDGET OVER BUDGET BUDGET BUDGET BUDGET 618-5.16 Destination Southwest DEC '24 263.35 263.35 $263.35 $0.00 $263.35 Total 618-5 Conferences and Tradeshows 3,109.14 6,358.33 -3,249.19 7,433.51 6,358.33 1,075.18 17,363.23 6,358.33 11,004.90 $27,905.88 $19,074.99 $8,830.89 618-7 Local Prospecting 1,995.00 791.67 1,203.33 791.67 -791.67 791.67 -791.67 $1,995.00 $2,375.01 $ -380.01 618-8 Sales Blitz/Prospecting 416.67 -416.67 416.67 -416.67 416.67 -416.67 $0.00 $1,250.01 $ -1,250.01 618-9 Convention 2,000.00 3,333.33 -1,333.33 3,333.33 -3,333.33 3,513.52 3,333.33 180.19 $5,513.52 $9,999.99 $ -4,486.47 Total 618 Conference, Sports and Groups 35,321.82 44,472.52 -9,150.70 30,097.47 44,472.52 -14,375.05 42,084.82 44,472.52 -2,387.70 $107,504.11 $133,417.56 $- Marketing 25,913.45 619 Affiliation / Memberships 992.96 1,675.00 -682.04 1,675.00 -1,675.00 702.11 1,675.00 -972.89 $1,695.07 $5,025.00 $ -3,329.93 619-06 Destination International 2,120.00 2,120.00 5,488.00 5,488.00 $7,608.00 $0.00 $7,608.00 Total 619 Affiliation / Memberships 992.96 1,675.00 -682.04 2,120.00 1,675.00 445.00 6,190.11 1,675.00 4,515.11 $9,303.07 $5,025.00 $4,278.07 620 Relationship Marketing 289.22 1,291.67 -1,002.45 73.02 1,291.67 -1,218.65 52.34 1,291.67 -1,239.33 $414.58 $3,875.01 $ -3,460.43 620-7 Marketing Expense 24.76 24.76 $24.76 $0.00 $24.76 620-9 Affiliation Expenses $0.00 $0.00 $0.00 620-91 Dues 249.80 249.80 85.00 85.00 85.00 85.00 $419.80 $0.00 $419.80 620-92 Meals 1,857.61 1,857.61 844.21 844.21 940.49 940.49 $3,642.31 $0.00 $3,642.31 620-93 Other-Misc 150.00 150.00 $150.00 $0.00 $150.00 Total 620-9 Affiliation Expenses 2,257.41 2,257.41 929.21 929.21 1,025.49 1,025.49 $4,212.11 $0.00 $4,212.11 Total 620 Relationship Marketing 2,571.39 1,291.67 1,279.72 1,002.23 1,291.67 -289.44 1,077.83 1,291.67 -213.84 $4,651.45 $3,875.01 $776.44 621 Retail Center 7.04 833.33 -826.29 833.33 -833.33 833.33 -833.33 $7.04 $2,499.99 $ -2,492.95 640 Operations/Administration $0.00 $0.00 $0.00 640-02 Auto Expense 1,098.08 1,583.33 -485.25 637.16 1,583.33 -946.17 450.42 1,583.33 -1,132.91 $2,185.66 $4,749.99 $ -2,564.33 640-03 Board Meeting Expense 695.21 416.67 278.54 901.24 416.67 484.57 364.00 416.67 -52.67 $1,960.45 $1,250.01 $710.44 640-04 Bank Fees 145.58 25.00 120.58 208.49 25.00 183.49 234.49 25.00 209.49 $588.56 $75.00 $513.56 640-05 Maintenance/Repairs 463.13 463.13 $463.13 $0.00 $463.13 640-06 Insurance/GL,Prop,WC 909.17 404.17 505.00 88.17 404.17 -316.00 88.17 404.17 -316.00 $1,085.51 $1,212.51 $ -127.00 640-07 Rent 4,000.00 4,000.00 0.00 4,000.00 4,000.00 0.00 4,000.00 4,000.00 0.00 $12,000.00 $12,000.00 $0.00 640-10 Supplies 503.14 1,250.00 -746.86 40.79 1,250.00 -1,209.21 105.96 1,250.00 -1,144.04 $649.89 $3,750.00 $ -3,100.11 640-11 Subscriptions 855.98 208.33 647.65 2,067.23 208.33 1,858.90 2,822.57 208.33 2,614.24 $5,745.78 $624.99 $5,120.79 640-12 Telephone/Internet 837.80 875.00 -37.20 901.34 875.00 26.34 833.58 875.00 -41.42 $2,572.72 $2,625.00 $ -52.28 640-14 Staff & Professional Developmen 2,878.68 2,083.33 795.35 2,083.33 -2,083.33 2,083.33 -2,083.33 $2,878.68 $6,249.99 $ -3,371.31 640-15 Legal/Accounting 950.00 1,833.33 -883.33 950.00 1,833.33 -883.33 700.00 1,833.33 -1,133.33 $2,600.00 $5,499.99 $ -2,899.99 640-16 Copier/Postage lease 858.04 150.00 708.04 269.19 150.00 119.19 236.84 150.00 86.84 $1,364.07 $450.00 $914.07 640-17 Depreciation Expense 246.86 246.86 246.86 246.86 246.86 246.86 $740.58 $0.00 $740.58 640-19 Employee Mileage 83.33 -83.33 83.33 -83.33 83.33 -83.33 $0.00 $249.99 $ -249.99 640-21 Technology 67.45 875.00 -807.55 2,189.08 875.00 1,314.08 2,963.97 875.00 2,088.97 $5,220.50 $2,625.00 $2,595.50 640-22 Staff Expenses 166.67 -166.67 166.67 -166.67 166.67 -166.67 $0.00 $500.01 $ -500.01 640-24 Parking 162.84 12.50 150.34 76.15 12.50 63.65 160.51 12.50 148.01 $399.50 $37.50 $362.00 640-25 Amortization 1,263.88 1,263.88 1,263.88 1,263.88 1,263.88 1,263.88 $3,791.64 $0.00 $3,791.64 640-26 EIDL Repayments 1,300.00 -1,300.00 1,300.00 -1,300.00 1,300.00 -1,300.00 $0.00 $3,900.00 $ -3,900.00 Total 640 Operations/Administration 15,935.84 15,266.66 669.18 13,839.58 15,266.66 -1,427.08 14,471.25 15,266.66 -795.41 $44,246.67 $45,799.98 $ -1,553.31 656 Payroll Expenses 8.33 -8.33 8.33 -8.33 8.33 -8.33 $0.00 $24.99 $ -24.99 660 Personnel Expenses $0.00 $0.00 $0.00 660-1 Salaries & Wages 49,078.32 29,298.42 19,779.90 27,567.40 29,298.42 -1,731.02 25,987.02 29,298.42 -3,311.40 $102,632.74 $87,895.26 $14,737.48 660-2 Payroll Taxes 7,383.34 2,263.58 5,119.76 4,308.04 2,263.58 2,044.46 4,115.81 2,263.58 1,852.23 $15,807.19 $6,790.74 $9,016.45 660-4 Health Insurance 4,505.23 3,750.00 755.23 4,725.75 3,750.00 975.75 4,725.75 3,750.00 975.75 $13,956.73 $11,250.00 $2,706.73 660-5 IRA 3,813.36 1,171.92 2,641.44 2,420.07 1,171.92 1,248.15 2,132.05 1,171.92 960.13 $8,365.48 $3,515.76 $4,849.72 660-6 Life Ins. 584.45 608.33 -23.88 584.45 608.33 -23.88 608.33 -608.33 $1,168.90 $1,824.99 $ -656.09 Total 660 Personnel Expenses 65,364.70 37,092.25 28,272.45 39,605.71 37,092.25 2,513.46 36,960.63 37,092.25 -131.62 $141,931.04 $111,276.75 $30,654.29 670 Disaster Contingency 2,083.33 -2,083.33 2,083.33 -2,083.33 2,083.33 -2,083.33 $0.00 $6,249.99 $ -6,249.99 Purchases 80.16 80.16 161.00 161.00 $241.16 $0.00 $241.16 Total Expenditures $270,640.94 $180,473.96 $90,166.98 $170,352.43 $180,473.96 $ -10,121.53 $172,581.52 $180,473.96 $ -7,892.44 $613,574.89 $541,421.88 $72,153.01 NET OPERATING REVENUE $- $208.38 $ -70,898.91 $46,086.01 $208.38 $45,877.63 $13,147.48 $208.38 $12,939.10 $- $625.14 $- 70,690.53 11,457.04 12,082.18 Other Expenditures 901 Gain (Loss) on Sale of Asset -19,600.00 -19,600.00 $- $0.00 $- 19,600.00 19,600.00 Total Other Expenditures $0.00 $0.00 $0.00 $- $0.00 $ -19,600.00 $0.00 $0.00 $0.00 $- $0.00 $- 19,600.00 19,600.00 19,600.00 NET OTHER REVENUE $0.00 $0.00 $0.00 $19,600.00 $0.00 $19,600.00 $0.00 $0.00 $0.00 $19,600.00 $0.00 $19,600.00 NET REVENUE $- $208.38 $ -70,898.91 $65,686.01 $208.38 $65,477.63 $13,147.48 $208.38 $12,939.10 $8,142.96 $625.14 $7,517.82 70,690.53 Accrual Basis Thursday, October 10, 2024 12:07 PM GMT-7 2/2  Norman Convention and Visitors Bureau, Inc A/R Aging Summary As of September 30, 2024 CURRENT 1 - 30 31 - 60 61 - 90 91 AND OVER TOTAL Campus Corner Association 1,245.00 $1,245.00 Christmas Expressions 836.00 $836.00 City of Norman Oklahoma 1,250.00 $1,250.00 comfort Inn & Suites 1,724.00 $1,724.00 Downtown Breweries 500.00 $500.00 HeyDay Entertainment 20,000.00 $20,000.00 NCED Conference Center 1,724.00 $1,724.00 Norman Downtowners 1,724.00 $1,724.00 Tribes 131 Native American Fine Art Gallery 1,245.00 $1,245.00 Tulsa Sports Commission 3,992.50 $3,992.50 Young Family Athletic Center (Parks & Rec/City of Norman) 1,724.00 $1,724.00 TOTAL $3,992.50 $21,750.00 $8,977.00 $1,245.00 $0.00 $35,964.50 Thursday, October 10, 2024 12:07 PM GMT-7 1/1  Norman Convention and Visitors Bureau, Inc A/P Aging Summary As of September 30, 2024 CURRENT 1 - 30 31 - 60 61 - 90 91 AND OVER TOTAL Arvest Bank 22,291.76 $22,291.76 Blue Cross Blue Shield of Oklahoma 4,987.63 $4,987.63 Bold Multimedia 2,020.78 $2,020.78 Gray Owl Cafe 15.46 $15.46 Madden Media 4,000.00 $4,000.00 Midway 850.00 $850.00 Norman Chamber of Commerce 27,029.94 $27,029.94 Norman Economic Development Coalition -6,043.00 $ -6,043.00 Oklahoma Copier Solutions 155.00 $155.00 Rieger Law Group 741.60 $741.60 Sooner Sports Properties, LLC -11,839.38 $ -11,839.38 Telecom Pioneers 7,000.00 $7,000.00 TOTAL $34,907.23 $9,302.56 $0.00 $0.00 $7,000.00 $51,209.79 Thursday, October 10, 2024 12:07 PM GMT-7 1/1  Visit Norman October Board Report (SEP FY ’25) Recent Activities and Ongoing Initiatives FISCAL 2025 September 2024 Opportunities Total of 354 potential room nights • Prospects Two (2) 354 Room Nights FY 25 YTD Definite Roomnights to Goal $1,527 FY 25 Roomnight Goal $10,000 FY 25 YTD Roomnights Booked Sales/CRM Development Activities Report: User Activity FISCAL 2025 RECAP New Accounts Added 3 Accounts Audited & Updated 74 New Contacts Added 2 Leads Added 3 Leads Audited & Updated 3 Traces Completed 15 Partner Prospecting/Training/Networking • Group Travel Family: Small Market Meeting Conference (St. George, UT) o 64 Buyers / Meeting Planners o 25 Individual Appointments o Two (2) RFPs within one week of Show. • Aviation Festival Booth 9/28/24 • Lunch with Simpleview Representatives • Rotary Meeting • Cory’s Audio Visual OSAE Networking Event • Business After Hours – Armstrong Bank • City Council Meeting – ED TIF Vote • Sales Calls: OK Assn of Realtors, OK Ag Cooperative, OK Hospital Assn, AGC of OK,  Norman Sports Commission Board Report (September FY ‘25) Recent Activities and Ongoing Initiatives Room Nights Fiscal Year ’25 Goal: 25,000 Fiscal Year ’25 To Date: 6,400 FY ‘25 Events To Date July ’24 Mickey Mantle World Series July ’24 Connie Mack World Series July ’24 Oklahoma Cornhole Aug ’24 United Flag Football League East vs West Upcoming FY ‘25 Events Oct’24 National Junior College Showcase Nov ’24 OU Tennis Club Men 15k Nov ’24 OU Tennis Club Women 15k Jan ’25 Oklahoma Special Olympics Winter Games March ’25 Fury Half Marathon March ’25 Sooner Stampede Tour de Dirt Mountain Bike Race March ’25 OSC Celtic Cup March ’25 NXTPro March Madness May ’25 Select Event Basketball Girls Tournament May ’25 NXTPro Memorial Day Shoot Out May ’25 Perfect Game Softball -OKC Challenge May ’25 Maverick Criterium Series Networking Activity This month, I attended the TEAMS conference in Anaheim, where Norman Sports shared a booth with Tulsa to represent Oklahoma. Over the course of the event, I met with 40 event planners from across the country and had 8-10 promising conversations about potentially bringing their events to Norman. Looking ahead, I will be traveling to Wichita, KS later this month to attend the Sports Relationships conference.  Followers Impressions Reach 25000 INSTAGRAM ANALYTICS 20000 Data from Sept. 2024 Followers Gained: 269 Projects of Note 15000 Started filming Dog Friendly campaign Creation of Fury Race print media 10000 Created One Sheet for sales conferences Touched up sports brochure Contacted restaurants and 5000 attractions for Date Night campaign Website update and redesigning 0 1-S 3- ep- Se 24 5- p- Se 24 7- p- S 2 9- ep 4 S - 11 ep 24 - - 13 Sep 24 - - 15 Sep 24 -S -2 17 ep 4 - - 19 Sep 24 -S - 21 ep 24 - - 23 Sep 24 - - 25 Sep 24 -S - 27 ep 24 - - 29 Sep 24 -S -2 ep 4 -24  Followers Video Views 20000 TIKTOK ANALYTICS Data from Sept. 2024 Followers Gained: 22 15000 Projects of Note Started filming Dog Friendly campaign 10000 Creation of Fury Race print media Created One Sheet for sales conferences Touched up sports brochure 5000 Contacted restaurants and attractions for Date Night campaign Website update and redesigning 0 1-Se 3- p- Se 24 5- p- Se 24 7- p- Se 24 9- p- S 2 11 ep 4 -S -2 13 ep 4 -S -2 15 ep 4 -S -2 17 ep 4 -S -2 19 ep 4 -S -2 21 ep 4 -S -2 23 ep 4 -S -2 25 ep 4 -S -2 27 ep 4 -S -2 29 ep 4 -S -2 ep 4 -24  Page Likes Impressions Reach Page Views FACEBOOK 250000 ANALYTICS Data from Sept. 2024 200000 Projects of Note Started filming Dog Friendly campaign 150000 Creation of Fury Race print media Created One Sheet for sales conferences 100000 Touched up sports brochure Contacted restaurants and attractions for Date Night campaign 50000 Website update and redesigning 0 1-Se 3- p- Se 24 5- p- Se 24 7- p- Se 24 9- p- S 2 11 ep 4 -S -2 13 ep 4 -S -2 15 ep 4 -S -2 17 ep 4 -S -2 19 ep 4 -S -2 21 ep 4 -S -2 23 ep 4 -S -2 25 ep 4 -S -2 27 ep 4 -S -2 29 ep 4 -S -2 ep 4 -24