University North Park Entertainment District Project Statutory Review Committee
Regular MeetingNorman, OK · May 13, 2024
Minutes
CITY OF NORMAN, OK
UNIVERSITY NORTH PARK
ENTERTAINMENT DISTRICT PROJECT
STATUTORY REVIEW COMMITTEE
Municipal Building, Executive Conference Room
201 West Gray, Norman, OK 73069
Monday, May 13, 2024 at 3:00 PM
MINUTES
The University North Park Entertainment District Project, Statutory Review Committee, met in
the Municipal Complex located at 201 West Gray Street on May 13, 2024, at 3:07 p.m. and
notice and agenda of the meeting were duly posted at least 24 hours prior to the beginning of
the meeting.
ROLL CALL
PRESENT
Mayor Larry Heikkila (Chair)
Cameron Brewer, Planning Commission
Doug Warr, Cleveland County
Dr. Nick Migliorino, Norman Public Schools
Jackie Kanak, Cleveland County Health Department
Andy Sherrer, Moore-Norman Technology Center, left at 4:15 p.m.
Lisa Wells, Pioneer Library System
Shelley Cox, At-Large
Chuck Thompson, At-Large
Dr. Vytautus Ringus, At-Large, arrived at 3:20p.m.
ABSENT
(none)
STAFF PRESENT
Darrel Pyle, City Manager
Kathryn Walker, City Attorney
Anthony Francisco, Director of Finance
AshLynn Wilkerson, Assistant City Attorney
Sarah Encinias, Legal Admin Tech
OTHERS PRESENT
Emily Pomeroy, Center for Economic Development Law
Jeff Sabin, Center for Economic Development Law
Danny Lovell, Rainier Companies
Keith Peters, OU Foundation
Sean Rieger, Representative, OU Foundation
UNP ENTERTAINMENT DISTRICT PROJECT STATUTORY REVIEW COMMITTEE - Monday, May 13, 2024
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MINUTES
1. RATIFICATION OF THE MINUTES OF THE APRIL 5, 2024, SPECIAL MEETING
2. APPROVAL OF THE MINUTES OF THE APRIL 25, 2024, SPECIAL MEETING
Upon calling the meeting to order, the Chair presented the Minutes of the April 5, 2024,
and April 25, 2024, Special Meetings for approval. Motion was made by Mr. Thompson
to approve Minutes for both meetings and the motion was duly seconded by Dr.
Migliorino. A vote was taken with the following results: all approved and none opposed.
The Minutes for April 5, 2024, and April 25, 2024, were approved by unanimous vote.
ACTION ITEMS
3. PRESENTATION AND DISCUSSION OF THE HUNDEN PARTNERS REPORT
TITLED MARKET DEMAND, FINANCIAL FEASIBILITY AND IMPACT STUDY FOR A
CLEVELAND COUNTY MULTI-PURPOSE EVENT VENUE
Ms. Walker introduced Hunden Partners presenters, Matt Avila and Rob Hunden, who
appeared by internet conference to give presentation of their report. They said they
were hired by Cleveland County Industrial Authority to determine the market demand,
financial feasibility, and impact of a multi-purpose event venue in Cleveland County.
Presenters focused on and described the Executive Summary section of the
presentation which summarized their findings. The key goals of the study included 1)
analyzing the destination and real estate metrics, including marketing and visitor
metrics, current market performance statistics, and product offerings; 2) review existing
research, development plans, and other planning documents; 3) identify relevant local
and national trends and comparable developments focusing on the best practices for
arena anchored mixed-use districts; and 4) prepare projections for the economic, fiscal
and employment impacts of the Project. After a review of all of the information, Mr. Avila
reported that he believes the Project will generate a new increase in out-of-town visitors
to Cleveland County, largely driven by the increase in promoted concerts, family shows,
and other events, as well as overall destination draw. Based on his research, he
believes approximately 25 new events like these per year at the venue could be
expected after stabilization. He reported that the Project will generated net new, or
recaptured, spending in Norman. Hunden estimates that over 25 years, the Project will
generate $112 million in City sales tax (including dedicated sales tax), $13 million in
hotel tax, and $483 million in property tax. Hunden expects there to be a strong
opportunity for the financing of the Project to have no impact to the local taxpayer. Mr.
Avila reported that the report accounted for expected cannibalization of spending but
believes the Project will recapture a comparable amount of spending that currently
leaves Norman for Oklahoma City. Finally, Hunden reported that other comparable
projects across the country are successful when driven by strong management and a
flexible design that accommodates a variety of event types.
UNP ENTERTAINMENT DISTRICT PROJECT STATUTORY REVIEW COMMITTEE - Monday, May 13, 2024
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At the conclusion of the presentation, Committee members were given an opportunity
to ask questions; none were asked.
4. PRESENTATION AND DISCUSSION OF THE OKLAHOMA DEPARTMENT OF
COMMERCE REPORT TITLED ECONOMIC IMPACT OF NORMAN TIF DISTRICT
Mr. Aldwyn Sappleton presented this report to Review Committee members. He said
both sales tax and ad valorem tax from the increment districts would be captured at
100% by the TIF. Mr. Sappleton’s analysis looked at the initial value of the construction
planned by the Developer and estimated property tax on those facilities over 25 years,
taking into account depreciation in property values over time. He noted that although
personal property taxes on things like machinery and equipment unique to business
operations were be included in the property tax increment, such values were not
included in the analysis because there is not enough information about them at this
time. Mr. Sappleton explained that a PILOT (payment in lieu of tax) is anticipated for
any property within the increment district that would otherwise be exempt from ad
valorem taxation. This is required by the Local Development Act; Ms. Pomeroy and Mr.
Sabin clarified that the PILOT in this case would be reflective of actual taxes that would
be assessed if the otherwise exempt property were placed on the tax rolls.
Mr. Sappleton also presented his sales tax estimates for the development to the
Committee. He included construction sales tax and discussed the importance of tracking
the construction sales tax to ensure it is allocated to the project as increment. Mr.
Sappleton also pointed out that the state could match, upon application, eligible funds
collected from construction and other project sales tax revenue at a rate up to 100%
through the State Leverage Act. Excellent reporting measures and an adequate project
plan must be provided to the state for reimbursement of these funds.
In summary, Mr. Sappleton reported that the Entertainment District portion of the
development (the property owned by the OU Foundation), was estimated to generate,
with appropriate consideration of net present value and depreciation, $266 million in
total sales and property taxes. Including the entirety of the increment area, Mr.
Sappleton projected that the project would generate $295 million in total sales and
property taxes, again with appropriate consideration of net present value and
depreciation.
5. PRESENTATION AND DISCUSSION OF THE COALIGN GROUP REPORT TITLED
SUMMARY OF TIF REVENUES, DATED MAY 6, 2024
Ms. Cathy O’Connor presented the Coalign Group report and its findings. Ms. O’Conner
was hired by the City of Norman to evaluate revenue estimates associated with the
creation of a tax increment finance district for the Project. She examined the various
components of the project, including the proposed residential development, a
performance arena, retail, office, a museum and parking, a total investment of more
than $1.1 billion. She reported the following:
UNP ENTERTAINMENT DISTRICT PROJECT STATUTORY REVIEW COMMITTEE - Monday, May 13, 2024
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The estimates of the construction costs of the various aspects of the
project appeared to be reasonable
The estimates of the value of the components of the project were
discounted by 20% for the determination of taxable value for ad
valorem taxes.
The estimates of sales for each aspect of the development appeared
to be reasonable and conservative.
100% of ad valorem was included; the City’s non-dedicated sales tax
rate of 3% was included.
Construction sales taxes were included and used to calculate
revenues subject to the Leverage Act.
The estimates of the TIF revenue assume that Leverage Act will be
utilized to maximize revenues available to support project costs.
Leverage Act revenues are calculated at 50% of the sales tax
increment each year.
An estimate of the net present value and debt coverage ratio that
would be needed for the issuance of debt are also included.
Summary of Available Revenues with the Leverage Act for a period
of 25 years:
o Total TIF Revenues: $614,457,021
o Net Present Value at 7% Discount Rate: $380,579,742
o Funding NPV with DCR at 1.25x: $304,463,794
o Funding NPV with DCR at 1.50x: $253,719,829
6. INTRODUCTION AND DISCUSSION OF THE PROPOSED ROCK CREEK
ENTERTAINMENT DISTRICT PROJECT PLAN
Ms. Walker reviewed the document titled “Rock Creek Entertainment District Project
Plan Outline Summary” which summarized the various components of the proposed
Project Plan. The establishment of two (2) tax increment districts within the project
area are proposed – a sales tax/use tax increment district, to be activated on May 1,
2025 to capture the construction sales tax, as well as retail sales tax (“TIF No. 4) and
an ad valorem increment district, to be activated on December 31, 2026, to capture ad
valorem tax beginning the first year properties in the Project Area are developed and
assessed for taxation. The City would pledge 100% of non-dedicated sales tax (3%)
generated within the increment district. Also, 100% of ad valorem collections in excess
of the base assessed value of the property within the increment districts would be
allocated to the project as increment.
As proposed, neither the City nor the Norman Tax Increment Finance Authority (NTIFA)
are proposed to finance the Project. Instead, the tax increment revenues would be
pledged on a “pay as you go” basis to the Project, and neither the City nor the NTIFA
would be obligated to make up any shortfalls in financing or revenue generation for the
Project. The financial risk is on the OU Foundation as proposed. The total project costs
UNP ENTERTAINMENT DISTRICT PROJECT STATUTORY REVIEW COMMITTEE - Monday, May 13, 2024
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to be included in the Project Plan are still being discussed, but could range between
$540 million and $600 million. Of the Project Costs, $5 million will be allocated to the
City for implementation and administration and will be provided annually in increments
of $200,000. In addition to the anticipated sales tax and ad valorem tax increment, state
matching payments up to $152 million are anticipated to be pledged to the Project.
Mr. Sherrer mentioned the current zoning and covenants of the area sets limits on retail
development. Ms. Walker acknowledged this and said it is anticipated that this will be
addressed both through the proposed zoning change for the area, and through
covenant amendments.
MISCELLANEOUS COMMENTS
None.
ADJOURNMENT
The meeting adjourned at 4:30 p.m.
UNP ENTERTAINMENT DISTRICT PROJECT STATUTORY REVIEW COMMITTEE - Monday, May 13, 2024
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Agenda
CITY OF NORMAN, OK
UNIVERSITY NORTH PARK
ENTERTAINMENT DISTRICT PROJECT
STATUTORY REVIEW COMMITTEE
Municipal Building, Executive Conference Room
201 West Gray, Norman, OK 73069
Monday, May 13, 2024 at 3:00 PM
AGENDA
It is the policy of the City of Norman that no person or groups of persons shall on the grounds of race,
color, religion, ancestry, national origin, age, place of birth, sex, sexual orientation, gender identity or
expression, familial status, marital status, including marriage to a person of the same sex, disability,
relation, or genetic information, be excluded from participation in, be denied the benefits of, or
otherwise subjected to discrimination in employment activities or in all programs, services, or activities
administered by the City, its recipients, sub-recipients, and contractors. In the event of any comments,
complaints, modifications, accommodations, alternative formats, and auxiliary aids and services
regarding accessibility or inclusion, please contact the ADA Technician at 405-366-5424, Relay
Service: 711. To better serve you, five (5) business days' advance notice is preferred.
Committee Members: Mayor Larry Heikkila (Chair), Cameron Brewer, Doug Warr, Dr. Nick
Migliorino, Jackie Kanak, Lisa Wells, Andy Sherrer; At-Large: Chuck Thompson, Shelley Cox,
Dr. Vytautus Ringus
ROLL CALL
MINUTES
1. RATIFICATION OF THE MINUTES OF THE APRIL 5, 2024, SPECIAL MEETING
2. APPROVAL OF THE MINUTES OF THE APRIL 25, 2024, SPECIAL MEETING
ACTION ITEMS
3. PRESENTATION AND DISCUSSION OF THE HUNDEN PARTNERS REPORT
TITLED MARKET DEMAND, FINANCIAL FEASIBILITY AND IMPACT STUDY FOR A
CLEVELAND COUNTY MULTI-PURPOSE EVENT VENUE
4. PRESENTATION AND DISCUSSION OF THE OKLAHOMA DEPARTMENT OF
COMMERCE REPORT TITLED ECONOMIC IMPACT OF NORMAN TIF DISTRICT
5. PRESENTATION AND DISCUSSION OF THE COALIGN GROUP REPORT TITLED
SUMMARY OF TIF REVENUES, DATED MAY 6, 2024
6. INTRODUCTION AND DISCUSSION OF THE PROPOSED ROCK CREEK
ENTERTAINMENT DISTRICT PROJECT PLAN
MISCELLANEOUS COMMENTS
ADJOURNMENT
UNP ENTERTAINMENT DISTRICT PROJECT STATUTORY REVIEW COMMITTEE - Monday, May 13, 2024
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