Board of Zoning Appeals
Regular MeetingNorth Myrtle Beach, SC · June 11, 2020
Minutes
CITY OF NORTH MYRTLE BEACH, SOUTH CAROLINA
NORTH MYRTLE BEACH CITY HALL
BOARD OF ZONING APPEALS MEETING
Thursday, June 11, 2020
5:00 PM
MINUTES
Dan Moore, Chairman City Staff:
Cynthia Lover Ben Caldwell
Ricky Martin, Absent Chris Noury
William McGonigal Allison K. Galbreath, City Clerk
Roger Quinn
Trey Skidmore
Andy Thomas, Absent
1. CALL TO ORDER & ROLL CALL: Chairman Moore called the meeting to order at 5:02 PM.
2. SWEAR IN THOSE PERSONS TO SPEAK: Mrs. Galbreath swore in persons to speak at the
beginning of the meeting.
3. APPROVAL OF MEETING MINUTES: Chairman Moore called for a motion to approve the
minutes of the March 12, 2020 meeting. The motion was made by Ms. Lover and seconded
by Mr. Skidmore. The motion passed 5-0. Chairman Moore called for a motion to approve the
minutes of the April 9, 2020 meeting. The motion was made by Mr. McGonigal and seconded
by Ms. Lover. The motion passed 5-0. Chairman Moore called for a motion to approve the
minutes of the May 14, 2020 meeting. The motion was made by Mr. Skidmore and seconded
by Mr. Quinn. The motion passed 5-0.
4. COMMUNICATIONS: None
5. OLD BUSINSS:
A. VARIANCE #V07-20: Mr. Tim Dunkin had made an application for a variance to remove
a tree in excess of the 24-inch caliper measurement that was protected by the ordinance
at 225 1st Avenue North. Mr. Dunkin stated he provided the design and layout of the
building with the outline of the tree to the Board. He requested a mitigation for the tree
to be removed in order for a new structure to be placed on the property. Chairman Moore
asked if the existing structure would be torn down. Mr. Dunkin confirmed the structure
would be demolished. Ms. Lover inquired if there was more than one tree. Mr. Dunkin
clarified there was more than one on the property, however, in the provided layout the
additional trees were not included because they would be left on the property with one
being trimmed. Mr. Dunkin did not know the exact number of trees that existed on the
property. Chairman Moore inquired if Mr. Dunkin was familiar with the requirements of
tree mitigation removal. Mr. Dunkin stated he was aware.
Ben Caldwell, Interim Zoning Administrator, read the description of the request and stated
the tree was 26-in caliper. Mr. Dunkin explained he should close on the property on July
31, 2020 and had put a significant amount down in escrow. He had written authorization
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from the current owner to come before the Board to request a variance, but did not have
it with him at the meeting. Chairman Moore asked Chris Noury, City Attorney, how to
proceed. Mr. Noury stated if the applicant had written authorization from the property
owner to seek the variance, the Board could conditionally approve the variance provided
the authorization was received by the Staff. Ms. Lover inquired if the land transaction did
not close, could the variance be withdrawn. Mr. Caldwell stated he could keep the tree on
the property until he received the building permit and then the tree removal permit would
not be necessary. Mr. Noury stated it would be necessary for both permits to be obtained.
Chairman Moore called for a motion. Ms. Lover motioned to approve Variance #V07-20
based on the fact that the tree to be removed was in the footprint of the house. The
variance was approved with the condition that all other trees must remain on the property,
the applicant must replace trees with 13 inches of oak trees, not palm trees, and submit
proof the owner of the property had authorized the seeking of a variance. The tree in
question must not be removed until the building permit was granted. If the property did
not close, the variance would be receded. Mr. McGonigal seconded the motion. Having no
further discussion, the motion to approve passed 5-0.
6. NEW BUSINESS:
A. VARIANCE #V18-20: Ms. Jennifer Wolfe had made application for a variance to allow
additional signage above the maximum allowed in the HC (Highway Commercial) District
at 801 Highway 17 North. Jamie Burns, from It’s Permittable, spoke as a representative
for Jennifer Wolfe and Discount Tire. Ms. Burns stated her company asked for a variance
after viewing the site conditions and other factors. Signage was extremely important and
the corporate brand was passionate about their image, which uniquely identified their
brand. Ms. Burns sited the City ordinance related to property zoned HC District. She stated
the property was 2.21 acres and the building was 8,192 square feet with two points of
ingress and egress off Highway 17 North. The additional signage would allow a customer
to see the building sign traveling north on Highway 17. The proposed 27 inch letters were
the smallest letters in the company’s branding package, which was not typically used. The
applicant was requesting a zoning relief to add an additional 58 square foot sign with 27
inch size letters to be installed on the south elevation of the building. Chairman Moore
inquired what the square footage of the sign on the opposite side of the building was.
Ms. Burns stated it was 58 square feet. Ms. Lover asked for clarification of where the
signage would be placed and what the hardship was to the property. Ms. Burns stated it
would allow people better visibility and reaction time. Ms. Lover stated the front free
standing sign was how she found the location and she did not believe the evidence put
forward proved hardship. It was a hardship created by the company and their restrictive
branding packages.
Mr. Caldwell read the description of the request and ordinance related to the request.
Mr. Quinn stated there were twelve letters in the name Discount Tires, not eleven. He
asked if another variance had been granted with similar circumstances. Ms. Lover stated
there were other businesses with a greater number of letters within their name and made
the signage work within the parameters of the ordinance. Basically, the sign had to be
larger because the letters could not be less than 27 inches, due to the branding package
requirements. Ms. Burns stated the company received production discounts when they
stuck to their standard branding package requirements. 27 inch letters were not normally
used. Mr. Quinn asked if the company could make the letters visually smaller. Ms. Lover
stated a variance would still be needed, because they already had the maximum amount
of signage allowed. Chairman Moore stated the store had a lot of existing signage.
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Ms. Lover stated the City had limits on signs and visual clutter on roads for a purpose.
Chairman Moore stated the free standing sign would be more important to a customer
turning into the store, because they could see it further away. Ms. Burns stated there was
a generous amount of trees and the signage on the building could not be seen until closer
to turning in the parking lot. If there was additional signage on the building, customers
would be able to make the determination to turn into the area quicker and safer. Chairman
Moore asked if the signage from the front could be moved to the side of the building.
Ms. Burns stated the customer preferred the front elevation first and wanted to go the
variance route to gain the additional signage. Chairman Moore stated it would be a
tradeoff. Ms. Burns stated she had no contact with the customer to make a decision at
the meeting. Mr. McGonigal suggested putting the frontage sign on the inside of the
window within the store. Ms. Burns stated she would take the suggestion back to the
customer.
Chairman Moore called for a motion. Mr. McGonigal motioned to deny Variance #V18-20
on the grounds that there was not a proven hardship and was seconded by Ms. Lover.
Having no further discussion, the motion to deny passed 5-0.
The Board thanked Paul Blust, former Zoning Administrator, for his years of service and
welcomed Ben Caldwell as the Interim Zoning Administrator. Having no further business,
Chairman Moore asked for a motion to adjourn. Mr. McGonigal motioned to adjourn and was
seconded by Ms. Lover. The motion passed 5-0. The meeting adjourned at 5:45 PM.
Respectfully submitted,
Allison K. Galbreath
City Clerk
NOTE: BE ADVISED THAT THESE MINUTES REPRESENT A SUMMARY OF THE BOARD OF
ZONING APPEALS MEETING AND ARE NOT INTENDED TO REPRESENT A FULL TRANSCRIPT OF
THE MEETING.
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