Protection and Welfare Committee
Regular MeetingOconomowoc, WI · May 2, 2023
Minutes
City of Oconomowoc
Protection & Welfare Committee Meeting
Minutes
May 02, 2023 - 7:20 PM
Aldermen Present: Chris Douglas, Charles Schellpeper, Matt Rosek
Also Present: Robert Magnus, Jennifer Aultman Kloth, Kevin Ellis, Karen Spiegelberg, Andrew Moroni, Diane
Coenen, Mark Frye, Jason Herzog, Craig Hoeppner, James Pfister
Chairman Douglas called the Protection & Welfare Committee Meeting to order at 7:29 PM.
Committee Business
a. Consider/recommend Ordinance 23-O1046 to Create §9.32 of the City of Oconomowoc
Municipal Code Regarding Third Party Gift Card Procurement
The Committee asked Pfister to contact the stores in the City informing them of this ordinance in
order to give the business owners an opportunity to weigh in. The Committee stated they would
recommend the first reading of the ordinance to Council but are not comfortable with waiving the
second reading. Motion to recommend the first reading of Ordinance 23-O1046 to create §9.32 fo
the City of Oconomowoc Municipal Code regarding Third Party Gift Card Procurement to Council
made by Rosek and seconded by Schellpeper.
Motion carried 3-0-0.
Adjourn
Motion to adjourn made by Rosek and seconded by Schellpeper.
Motion carried 3-0-0.
The meeting adjourned at 7:37 PM.
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Minutes taken by Diane Coenen, City Clerk
Alderman Schellpeper, Secretary
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Protection & Welfare Committee - May 02, 2023
Agenda
City of Oconomowoc
Protection & Welfare Committee
Aldermen: Douglas, Chairman / Schellpeper, Secy / Rosek
Tuesday, May 02, 2023 - 7:20 PM
City Hall - Conference Room 3
174 E. Wisconsin Ave. Oconomowoc, WI 53066
(or immediately following Finance Committee)
Notice: If a person with a disability requires that the meeting be accessible or that materials at the
meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request
adequate accommodations. Tel: (262) 569-2186.
1. Call to order and confirmation of appropriate meeting notification
2. Committee Business
a. Consider/recommend Ordinance 23-O1046 to Create §9.32 of the City of Oconomowoc
Municipal Code Regarding Third Party Gift Card Procurement
3. Adjourn
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Diane Coenen, City Clerk
City of Oconomowoc
Notice is hereby given that a majority of the Common Council will be present at the above scheduled meeting to gather information
about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to
State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the
Common Council will not take any formal action at this meeting.
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MEMORANDUM
POLICE DEPARTMENT
Date: May 2, 2023
To: Mayor Magnus, City Council, and City Administrator
From: Jim Pfister, Chief of Police
Re: Consider/act on Ordinance 23-O1046 Regarding Fraudulent Purchase of Third-Party Gift Cards
RELATES TO THE STRATEGIC PLAN
N/A.
BACKGROUND
The fraudulent purchase of third-party gift cards at retail businesses has become a widespread problem in
the City. Criminals often use stolen credit cards to purchase high-dollar, prepaid gift cards before the credit
cards are reported stolen. As noted by our Oconomowoc Police Department, stolen credit cards are often
obtained during thefts from motor vehicles. These incidents affect numerous victims and require
considerable law enforcement resources to investigate. By adopting the provisions of the proposed
Ordinance, we can better protect the health, safety, and welfare of all persons living in or visiting the City
and those operating businesses. These provisions will work to deter the fraudulent procurement of third-
party gift cards at retail establishments. Doing this will reduce the Department’s amount of time, energy,
and resources when investigating said behavior.
The ordinance aims to deter the fraudulent purchase of third-party gift cards, as it:
Requires a business to verify identification at the point of sale by comparing the identification of
the person purchasing the gift card to the name on the credit card.
Prohibits self-checkout purchases of prepaid gift cards without employee assistance.
Targets only Visa, MasterCard, and American Express gift cards that are purchased with
a credit card.
ADDITIONAL BACKGROUND
9.32 - THIRD PARTY GIFT CARD PROCUREMENT
(1) DEFINITIONS As used in this section the following definitions shall apply.
Financial Transaction Card. Any instrument or device, whether known as a credit card, credit plate, charge
plate, courtesy card, bank services card, banking care, check guarantee card, debit card, electronic benefit
system (EBS) card, electronic benefit transfer (EBT) card, assistance transaction card, or by any other
name, issued with or without fee by an issuer for the cardholder in obtaining credit, money, goods, services,
public assistance benefits, or anything else of value, and includes the account or identification number or
symbol of a financial transaction card.
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Third Party Gift Card. A reloadable or non-reloadable prepaid card sold at retail establishments and used
to make purchases via either the American Express, MasterCard, or Visa networks, for which the value is
decreased upon each purchase.
Retail Establishment. A physical place of business in which consumer merchandise is sold to the general
public.
Person. An individual, partnership, limited partnership, limited liability company, corporation, or other legal
entity.
Proof Of Identification. A driver’s license, Wisconsin identification card number, or other identification
document issued for identification by any state, federal, or foreign government if the document includes
the person’s photograph, full name, birth date, and signature.
Sell. To transfer to another in exchange for monetary consideration through the use of a financial
transaction card.
(2) Identification Verification Required. Any person that sells a third-party gift card to an individual on
behalf of a retail establishment, including an agent, employee, or other representative of the retail
establishment, shall require that the individual purchasing the third-party gift card display proof of
identification and shall verify however, proof of identification matches the individual’s form of payment.
(3) Self-Checkout. It is unlawful for a retail establishment to allow the purchase of third-party gift cards
at self-checkout kiosks where customers themselves scan merchandise and pay without the assistance of
an employee of the retail establishment.
(4) Enforcement; Violations. Besides any rights or remedies otherwise available to the city in law or
in equity, violations of this section shall be subject to the penalty provisions contained in §9.40.
FINANCIAL IMPACT
These incidents affect numerous victims and require considerable law enforcement resources to
investigate.
RECOMMENDATION
Motion to recommend to the Common Council adoption of Ordinance 23-O1046 regarding third party gift
card procurement.
SUGGESTED MOTION
Motion to adopt Ordinance 23-O1046.
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ORDINANCE NO. 23-O1046
ORDINANCE TO CREATE §9.32 OF THE CITY OF OCONOMOWOC
MUNICIPAL CODE REGARDING THIRD PARTY GIFT CARD PROCUREMENT
WHEREAS, the fraudulent procurement of third-party gift cards at retail establishments
in the City has become a widespread problem affecting numerous victims and requiring
considerable law enforcement resources to investigate; and
WHEREAS, there has been a substantial increase in the fraudulent procurement of third-
party gift cards at retail establishments within the City, often purchased by individuals using cloned
or stolen financial transaction cards, counterfeit checks, or through other fraudulent means; and
WHEREAS, by adopting these provisions, the City Council desires to protect the health,
safety, and welfare of all persons living in the City, visiting the City, and operating businesses
within the City by deterring the fraudulent procurement of third-party gift cards at retail
establishments and conserving the limited time, energy, and resources available to local law
enforcement agencies when investigating said behavior.
NOW, THEREFORE, THE COMMON COUNCIL OF THE CITY OF
OCONONOMOWOC, WISCONSIN ORDAINS:
SECTION 1. Section 9.32 “THIRD PARTY GIFT CARD PROCUREMENT”, of Chapter 9 of
the City of Oconomowoc Code of Ordinances, is hereby created as follows:
9.32 - THIRD PARTY GIFT CARD PROCUREMENT
(1) DEFINITIONS As used in this section the following definitions shall apply.
Financial Transaction Card. Any instrument or device, whether known as a credit card, credit
plate, charge plate, courtesy card, bank services card, banking care, check guarantee card, debit
card, electronic benefit system (EBS) card, electronic benefit transfer (EBT) card, assistance
transaction card, or by any other name, issued with or without fee by an issuer for the cardholder
in obtaining credit, money, goods, services, public assistance benefits, or anything else of value,
and includes the account or identification number or symbol of a financial transaction card.
Third Party Gift Card. A reloadable or non-reloadable prepaid card sold at retail establishments
and used to make purchases via either the American Express, MasterCard, or Visa networks, for
which the value is decreased upon each purchase.
Retail Establishment. A physical place of business in which consumer merchandise is sold to the
general public.
Person. An individual, partnership, limited partnership, limited liability company, corporation, or
other legal entity.
Proof Of Identification. A driver’s license, Wisconsin identification card number, or other
identification document issued for identification by any state, federal, or foreign government if the
document includes the person’s photograph, full name, birth date, and signature.
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Sell. To transfer to another in exchange for monetary consideration through the use of a financial
transaction card.
(2) Identification Verification Required. Any person that sells a third-party gift card to an
individual on behalf of a retail establishment, including an agent, employee, or other representative
of the retail establishment, shall require that the individual purchasing the third-party gift card
display proof of identification and shall verify however, proof of identification matches the
individual’s form of payment.
(3) Self-Checkout. It is unlawful for a retail establishment to allow the purchase of third-party
gift cards at self-checkout kiosks where customers themselves scan merchandise and pay without
the assistance of an employee of the retail establishment.
(4) Enforcement; Violations. Besides any rights or remedies otherwise available to the city in
law or in equity, violations of this section shall be subject to the penalty provisions contained in
§9.40.
SECTION 2. EFFECTIVE DATE. This ordinance shall become effective upon passage and
publication as required by law.
DATED: ______________________ CITY OF OCONOMOWOC
By:_____________________________
Robert P. Magnus, Mayor
ATTEST:
________________________________
Diane Coenen, Clerk
Adopted: _____________________
Published: ____________________
Effective: _____________________
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