Protection and Welfare Committee
Regular MeetingOconomowoc, WI · January 16, 2024
Minutes
City of Oconomowoc
Protection & Welfare Committee Meeting
Minutes
January 16, 2024 - 6:45 PM
Aldermen Present: Chris Douglas (arrived 6:55 PM), Charles Schellpeper, Matt Rosek
Also Present: Andrew Moroni, Diane Coenen, Robert Duffy, Jason Gallo, Jason Herzog, Tony Posnik, Brad Timm
Acting Chairman Schellpeper called the Protection & Welfare Committee Meeting to order at 6:51 PM.
Committee Business
a. Consider/recommend Resolution 24-R3169 Granting New 2024 "Class B" Intoxicating
Liquor/Fermented Malt Beverage License to Ruben's, LLC
Motion to recommend Resolution 24-R3169 granting new 2024 "Class B" Intoxicating
Liquor/Fermented Malt Beverage License to Ruben's, LLC made by Rosek and seconded by
Schellpeper.
Motion carried 3-0-0.
Adjourn
Motion to adjourn made by Rosek and seconded by Schellpeper.
Motion carried 3-0-0.
The meeting adjourned at 6:57 PM.
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Minutes taken by Diane Coenen, City Clerk
Alderman Schellpeper, Secretary
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Protection & Welfare Committee - January 16, 2024
Agenda
City of Oconomowoc
Protection & Welfare Committee
Aldermen: Douglas, Chairman / Schellpeper, Secy / Rosek
Tuesday, January 16, 2024 - 6:45 PM
City Hall - Conference Room 3
174 E. Wisconsin Ave. Oconomowoc, WI 53066
(or immediately following Finance Committee)
Notice: If a person with a disability requires that the meeting be accessible or that materials at the
meeting be in accessible format, call the City Clerk at least 48 hours prior to the meeting to request
adequate accommodations. Tel: (262) 569-2186.
1. Call to order and confirmation of appropriate meeting notification
2. Committee Business
a. Consider/recommend Resolution 24-R3169 Granting New 2024 "Class B" Intoxicating
Liquor/Fermented Malt Beverage License to Ruben's, LLC
3. Adjourn
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Diane Coenen, City Clerk
City of Oconomowoc
Notice is hereby given that a majority of the Common Council will be present at the above scheduled meeting to gather information
about a subject over which they have decision-making responsibility. This constitutes a meeting of the Common Council pursuant to
State ex rel. Badke v. Greendale Village Board, 173Wis. 2d 553, 494 N.W. 2d 408 (1993) and must be noticed as such, although the
Common Council will not take any formal action at this meeting.
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MEMORANDUM
CLERKS
To: Mayor Magnus
Protection and Welfare
Common Council
From: Diane Coenen
Re: “Class B” Intoxicating Liquor/Fermented Malt Beverage License – Ruben’s, LLC
RELATES TO THE STRATEGIC PLAN
Strategic Goal - N/A
BACKGROUND
The City has received an application for a “Class B” Intoxicating Liquor/Fermented Malt Beverage license from
Ruben’s, LLC, Aiden Cervera, Agent, to sell intoxicating liquor/fermented malt beverages at 203 E. Wisconsin
Avenue, Unit D. This space was the former Bubbles & Bourbon which closed its door on November 30, 2023 as
well as surrendered the “Class B” license. The new applicant meets all Chapter 12 and State licensing
requirements.
ADDITIONAL ANALYSIS
“Class B” licenses are restricted by quota and alcohol must be consumed on the premise. This is a regular license
($600) and if this license is granted, the City will have no regular licenses and 10 Reserve ($10K) “Class B” licenses
available.
FINANCIAL IMPACT
N/A
RECOMMENDATION
Protection & Welfare Recommendation: Move to recommend approving the “Class B” Intoxicating
Liquor/Fermented Malt Beverage license to Ruben’s, LLC at 203 E. Wisconsin Avenue, Unit D.
SUGGESTED MOTION
Council Recommendation: Move to adopt Resolution 24-R3169 granting a new 2024 “Class B” Intoxicating
Liquor/Fermented Malt Beverage License to Ruben’s, LLC.
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RESOLUTION NO. 24-R3169
RESOLUTION GRANTING NEW 2024 “CLASS B” INTOXICATING LIQUOR/
FERMENTED MALT BEVERAGE LICENSE TO RUBEN’S, LLC
WHEREAS, an application for the following new license has been made, necessary fees
deposited and all legal procedures have been taken, as per ordinance of the City of
Oconomowoc.
NOW THEREFORE, BE IT RESOLVED by the Common Council of the City of Oconomowoc
that the following license be granted (will expire on June 30, 2024):
“Class B” License
(serve intoxicating liquor/fermented malt beverages)
Ruben’s, LLC
203 E. Wisconsin Avenue, Unit D
Aidan Cervera, Agent
17370 W. Cleveland Avenue, New Berlin
DATED: January 16, 2024 CITY OF OCONOMOWOC
By:
Robert P. Magnus, Mayor
ATTEST:
Diane Coenen, Clerk
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