Downtown Odessa
Regular MeetingOdessa, TX · January 11, 2022
Minutes
DOWNTOWN ODESSA, INC
Minutes for January 11, 2022
Council Chambers
Board Members present: John Herriage, William Vaughan, Sondra Eoff, Cruz Castillo, Mark
Matta, and Lonnie Lawrence
Absent: Shawn Rodriguez, Denise Swanner, and Alma Gomez
Others present: Randi Pineda, Alexa Moulakis, Audrie Lujan, Monique Wimberly, and Casey
Hallmark
Board Treasurer John Herriage lead the meeting. The meeting started a 12:00 p.m.
Downtown Odessa, Inc:
1. Approval of Minutes – December 14, 2021 – Motion was made by Board Member Eoff and
seconded by Board Member Castillo to approve. The motion was approved by the following
vote:
Aye: Herriage, Vaughan, Castillo, Eoff, Lawrence, and Matta
Nay: None
2. Review of December 2021 Financials – Board Member Herriage asked if the board had had a
chance to review the December financials and asked that if so, he could receive a motion and a
second to approve them. Motion was made by Board Member Eoff and seconded by Board
Member Castillo to approve. The motion was approved by the following vote:
Aye: Herriage, Vaughan, Castillo, Eoff, Lawrence, and Matta
Nay: None
3. New Business:
a. Election of 2022 Vice Chair and Treasurer – Board Member Herriage volunteered for
an appointment to Vice Chair for 2022 and Board Member Eoff volunteered for an
appointment to Treasurer for 2022. Both were approved by the following vote:
Aye: Herriage, Vaughan, Castillo, Eoff, Lawrence, and Matta
Nay: None
b. Addition of ED Casey Hallmark to SouthWest Bank Account – ED Hallmark stated
that she would like to be added to the bank account as a signor. Board Member
Herriage asked if ED Hallmark wanted to keep Event Coordinator Alexa Moulakis on
the account or if there needed to be a motion to remove her. ED Hallmark stated
that she would prefer to keep Event Coordinator Moulakis on the account, but that
DOI staff would not ever be the 2 signatures on a check for transparency purposes;
ED Hallmark mandated that even if Event Coordinator Moulakis remains on the
account, all checks would still be signed by at least 1 board member. The motion
was approved by the following vote:
Aye: Herriage, Vaughan, Castillo, Eoff, Lawrence, and Matta
Nay: None
4. Event Update:
a. Recap of Winter Events
i. Winterfest Market – Dec 18th – Event Coordinator Moulakis stated that
weather was very cold that day, but that turnout was still good for the
market and that vendors were surveyed and responded positively saying that
they had made good sales.
ii. Teddy Bear Tea – Dec. 18th – EC Moulakis stated that about 75 people were in
attendance, 40 at the 10 AM session and 35 at the 12pm session. Board
Member Herriage at this time asked EC Moulakis to go through some of the
financials as they had been approved earlier but not presented. Board
Member Eoff asked that for the February meeting on, she as treasurer would
like to see a year to date report broken down by class/event each month.
iii. New Years’ Eve – Dec 31st – EC Moulakis reported that attendance was down
from 2019 but that trend extended to all New Year’s Eve events she was able
to get in contact with in the region, presumably due to COVID. Board
Member Castillo asked about 2021 prices compared to 2019 prices and EC
Moulakis reported that all tickets went up approximately $25 across the
board. Board Member Matta asked if the event had broken even and EC
Moulakis responded that it had not, but that other proceeds raised during
Winterfest would cover any loss from New Year’s Eve. Board Member Castillo
asked if EC Moulakis thought there were any other factors that she believed
played into the low attendance and she stated that she believed cutting the
entertainment budget and not having a larger name act influenced ticket
sales, in addition to the lingering effect of COVID.
iv. Letters To Santa – EC Moulakis stated that over 80 letters had been received
and responded to as part of the Letters to Santa event.
b. State of Downtown – EC Moulakis stated that this event was proceeding and that it
would take place on February 24th at 11:30am at the Copper Rose Building. EC
Moulakis passed out forms with a QR code to direct board members to the
nomination form for the State of Downtown Odessa awards. EC Moulakis explained
the importance of the board submitting nominations and stated the deadline was
January 19th at 4pm. Board Member Castillo asked for a calendar invite to be sent
out with that deadline to all board members as a reminder.
c. Tap into Downtown – EC Moulakis stated for an event like this to make an
appropriate amount of profit, they would need to have 3,000-5,000 attendees and
in the current social health climate, that did not seem realistic. EC Moulakis stated
that this event would be on hold for at least 1 more year to allow comfort with large
public gatherings to return and to allow businesses within the event footprint to
complete construction and open, such as The House and Icon Tavern.
5. Director’s Report:
a. Grants Update:
i. Documents Submitted for Reimbursement– La Catrina & Co. (infrastructure)
– Check for reimbursement will be mailed by the city on Friday
ii. Compiling documents for reimbursement – Ambler Law (façade and
infrastructure) – No movement on this grant and EC Moulakis informed the
board that there were talks within the city’s legal department to institute
a timeline for submitting reimbursement documents
iii. Under construction – PediCardio of West Texas (façade and infrastructure) –
The owners are making small design changes, but abatement is complete
iv. Under construction– ICON Tavern (façade and infrastructure) – EC Moulakis
reported that there were a few delays, but the project was still on track to
be completed within the 1 year time frame. Board Member Herriage
stated that the owners should be submitting all building permit
applications to the city by the end of the week.
v. Under construction– The House (infrastructure) – EC Moulakis stated that
this project is just receiving it’s final touches and should have all
documents in for reimbursement by the board’s next meeting, if not the
March board meeting at the latest.
vi. Awaiting paperwork – Par II companies (façade)
vii. Awaiting paperwork – Clover House (façade and infrastructure) – EC
Moulakis clarified that this is the green building on Texas Ave., not the
Clover House organization applying for a grant.
viii. Awaiting paperwork – Forever Young Spa (façade and infrastructure)
ix. Potential future applicants
1. Jose Benavidez – EC Moulakis stated that Mr. Benavidez owns 3
properties on the northern border of the downtown footprint and had
come in for a consultation for grants on all 3 properties. Board
Member Herriage questioned whether properties north of 8th Street
were eligible for grants and EC Moulakis responded that they were,
they were just reimbursed at a lower value due to being located in tier
4 as opposed to properties that are located in a higher tier level.
2. Paradigm Physical Therapy – EC Moulakis stated that there had not
been movement on this grant for some time and that is why it had
moved from the awaiting paperwork classification to the potential
future applicant classification. Board Member Matta asked by the
grants were now taking so long and EC Moulakis responded that it was
due to the new and more strenuous requirements that ODC had put in
place when they recently updated the ordinance that governs the
downtown grant programs. As conversation proceeded, Assistant City
Attorney Monique Wimberly came up to remind the board of the
importance of staying on topic and that if they wanted to continuing
speaking on grant policies that next month, such an item should be
placed on the agenda.
3. Dr. Pill
4. Dr. Kurra
b. New Initiatives – ED Hallmark stated that it is the beginning of her 2nd week in this
position and that she wanted to have a chance to meet with all board members and
learn about what is important to them. Board Member Lawrence stated he wanted
an update on retail scouting and sidewalks. Board Member Matta stated he’d like
her to look into how to speed up the grant application process. Board Member
Castillo stated he’d like an agenda item placed on next month’s agenda so he could
give an update on the OC community center project. Board Member Herriage stated
that he would like to see letters go out to all buildings not currently in compliance
with minimum building standards to let them know that there are grants available
to assist them in getting their properties up to code.
Agenda
PUBLIC NOTICE
CITY OF ODESSA
DOWNTOWN ODESSA BOARD
Tuesday, January 11th, 2022
12:00 p.m.
In accordance with the Open Meetings Act, Chapter 551 of the Government Code of Texas, notice is hereby given to all interested
persons that the City of Odessa Downtown Odessa Board will have a board meeting at City Hall, Council Chambers beginning at
12:00 p.m. on Tuesday, January 11th, 2022 for the following purposes:
SEE ATTACHED AGENDA
This Notice is being posted on the bulletin board located outside the south entrance of the City Hall building and on the bulletin board
of the first floor of City Hall, Odessa, Texas the _______ day of January, 2021 at ________, ___. m. It is also posted on the City of
Odessa’s website www.odessa-tx.gov. The said time being more then seventy-two (72) hours prior to the time at which the subject
meeting will be convened and called to order.
The meeting is available to all persons regardless of disability. Individuals with disabilities who require assistance should contact the
City Secretary’s Office at (432) 335-3276, or 411 West 8th Street, First Floor, Odessa, Texas, during normal business hours at least
twenty-four (24) hours in advance of the meeting.
Norma Aguilar-Grimaldo, TRMC, CMC
City Secretary, TRMC, CMC
1. Approval of Minutes – December 14th, 2021
2. Review of December 2021 Financials
3. New Business:
a. Election of 2022 Vice Chair and Treasurer
b. Addition of ED Casey Hallmark to SouthWest Bank account
4. Event Update:
a. Recap of Winter Events
i. Winterfest Market – Dec. 18
ii. Teddy Bear Tea – Dec. 18
iii. New Years’ Eve – Dec. 31
iv. Letters To Santa
b. State of Downtown
i. 2/24, 11:30am, Copper Rose Building
c. Tap Into Downtown
i. Update
5. Director’s Report:
a. Grants Update:
i. Documents submitted for reimbursement – La Catrina & Co. (infrastructure)
ii. Compiling documents for reimbursement – Ambler Law (façade and
infrastructure)
iii. Under construction – PediCardio of West Texas (façade and infrastructure)
iv. Under construction – ICON Tavern (façade and infrastructure)
v. Under construction – The House (infrastructure)
vi. Awaiting paperwork – Par II Companies (façade)
vii. Awaiting paperwork – Clover House (façade and Infrastructure)
viii. Awaiting paperwork – Forever Young Spa (façade and Infrastructure)
ix. Potential future applicants
1. Jose Benavidez
2. Paradigm Physical Therapy
3. Dr. Pill
4. Dr. Kurra
b. New Initiatives
-Next Meeting, Tuesday, February 8th, 2022-
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