PBIA Advisory Board

City Hall Meeting Minutes 601 4th Avenue E Olympia WA 98501 PBIA Advisory Board Contact: Amy Buckler 360.570.5847 Thursday, January 18, 2018 9:15 AM Room 224 Special Meeting of the Marketing Subcommittee 1. CALL TO ORDER Marketing Committee Chair Dean called the meeting to order 9:20 a.m. 1.A ROLL CALL Present: 5 - Chair Mary Corso, Boardmember Jeffrey Barrett, Boardmember Janis Dean, Boardmember Kim Murillo and Boardmember Danielle Ruse OTHERS PRESENT City of Olympia Staff Economic Development Director Mike Reid Senior Planner Amy Buckler Olympia Downtown Association (ODA) Executive Director Todd Cutts Boardmember Lisa Barker Boardmember Luana Hawley Boardmember Nate Reilly 2. APPROVAL OF AGENDA The agenda was approved. 3. APPROVAL OF MINUTES 3.A 18-0058 Approval of January 3, 2018 PBIA Marketing Subcommittee Meeting Minutes The minutes were approved. 4. BUSINESS ITEMS 4.A 18-0055 Meeting with ODA Reps re: 2018 Marketing Partnership The group discussed the 2018 joint marketing effort. It was clarified that: City of Olympia Page 1 PBIA Advisory Board Meeting Minutes January 18, 2018 · ODA, but not necessarily their marketing employee, will facilitate the joint PBIA/ODA Board meeting to discuss the marketing strategy. · Part of the work effort will be to determine a method for measuring impact analytic data and narrative performance reports will be provided to PBIA regularly. · Additional campaign support will be negotiated as needed. Both PBIA and ODA have some additional budget for this. · Operation and maintenance of an events calendar is planned. Boardmember Dean moved, seconded by Boardmember Ruse, to authorize staff to finalize a contract with the ODA for 2018 marketing services. The motion was unanimously approved. 5. ADJOURNMENT The meeting adjourned at 10:00 a.m. City of Olympia Page 2