Zoning Board of Appeals
Regular MeetingPeachtree Corners, GA · July 20, 2016
Agenda
ZONING BOARD OF APPEALS AGENDA
JULY 20, 2016
7:00 PM
CITY HALL
A. Roll Call
B. Approval of Minutes: April 20, 2016 and
May 4, 2016 (Special Called Meeting)
C. Old Business: (None)
D. New Business:
V2016-004 Peachtree Marketplace. Request to increase the
amount of wall signage from 200 sq. ft. to 379.5 sq. ft. and reduce
the front setback from 38.8 ft. to 10 ft. and reduce the side yard
setback from 10 ft. to 5 ft. for property located at 6131 and 6141
Peachtree Parkway in Dist. 6, Land Lots 283, 285, and 374,
Peachtree Corners, GA
E. City Business Items: (None)
F. Comments by Board Members.
G. Adjournment.
DRAFT
CITY OF PEACHTREE CORNERS
ZONING BOARD OF APPEALS MINUTES
April 20, 2016
The City of Peachtree Corners held a Zoning Board of Appeals meeting. The
meeting was held at City Hall, 147 Technology Parkway, Suite 200, Peachtree
Corners, GA, 30092. The following were in attendance:
Zoning Board of Appeals: Wayne Knox, Post B
Marcia Brandes, Post A
Amreeta Regmi, Post C - Absent
Eric Christ, Post D
James Blum, Post E
Staff: Diana Wheeler, Com. Dev. Director
Jennifer Davis, Deputy City Clerk
MINUTES: Approval of February 17, 2016 Minutes.
MOTION TO APPROVE THE FEBRUARY 17, 2016 MINUTES
By: Eric Christ
Seconded: Marcia Brandes
Vote: (4-0) (Christ, Brandes, Knox, Blum)
NEW BUSINESS:
1. V2015-010 4038 Grove Hill Ct.
Request Variance to Zoning Code Article X, Off-Street Parking,
Section 1001-5(b), for property located at 4038 Grove Hill Ct.,
Peachtree Corners, Ga., 6th Dist., LL314, Parcel 152 in order to
park a recreational vehicle in the side yard instead of the required
rear yard.
Diana Wheeler, Community Development Director, provided background
information regarding the applicant’s request. The applicant’s property is
located off Spalding Drive in the Spalding Corners subdivision. The applicant
requests a variance in order to allow their recreational vehicle to remain parked
in their side yard, approximately 5 ft. from their property line. Zoning
regulations restrict the locations where recreational vehicles can be parked in
residential areas, as follows: Any recreational vehicle or any non-motor vehicle
may only be parked in a carport, enclosed structure, or in the rear yard. The
property owners keep a recreational vehicle (motor home) parked at the end of
their driveway to the side of their single family home. The motor home is
situated immediately adjacent to the existing garage and is parked
approximately 5 ft. from their property line and the neighboring property.
Page | 1
DRAFT
The applicant has a diamond shaped lot with a narrow frontage, a steep drive,
and a wooded backyard. As can be seen from the photographs, there is a
grouping of trees located between the end of the driveway and the rear yard.
The property’s configuration and existing landscaping would make it difficult
to maneuver the motor home behind the house and place it in the rear yard as
the code requires. If the applicant has to relocate the RV behind their home,
they will be required to remove several existing trees and shrubs that add
value to their property and the neighborhood.
If they were to build an enclosure to screen the motor home, it would
negatively affect the aesthetics of the home and, by extension, its value. Such
an enclosure would necessarily be much taller than the motor home in order to
allow for the vehicle to access the enclosure onto a steep driveway. This
means that the enclosure would be much more visible than the vehicle it is
intended to screen and, therefore, more of a visual intrusion into the
neighborhood. After reviewing the applicant’s request and the variance
criteria, Staff finds that maintaining the camper in its current location can be
justified.
Christina & Vonley Starkey, applicant, spoke briefly regarding the variance
application.
Chairman Knox opened the floor to anyone wanting to speak in favor or
opposition to the application. Mark Shepherd, Bryan Kennedy, and Catherine
Reuther spoke in opposition to the variance application. Dan Huber, Terri
Huber, and Jeff Francis spoke in favor to the variance application.
A motion was made after discussion concerning, among other items, hardship of
topography, no opposition from any close neighbors, and sunseting the variance
request.
BASED ON A THOROUGH REVIEW OF THE ENTIRE RECORD AND THE
HEARING BEFORE THIS BODY, I MOVE THAT THE ZONING BOARD OF
APPEALS MAKE THE FOLLOWING FINDINGS AND CONCLUSIONS AND
APPROVE THE APPLICATION BEFORE IT; FIRST, THERE ARE
EXTRAORDINARY OR EXCEPTIONAL CONDITIONS PERTAINING TO THIS
PARTICULAR PROPERTY; TWO, THE CONDITIONS OF THE ZONING
RESOLUTION AS APPLIED TO THIS PROPERTY ARE NOT THE RESULT OF
ANY ACTIONS OF THE PROPERTY OWNER; THREE, THE CONDITION OF
THE PROPERTY, ITSELF, IS NOT THE RESULT OF THE ACTIONS OF THE
PROPERTY OWNER; FOUR, THE APPLICATION, IF GRANTED, WOULD NOT
CAUSE SUBSTANTIAL DETRIMENT TO THE PUBLIC GOOD; FIVE, A
LITERAL ENFORCEMENT OF THE ZONING RESOLUTION WILL RESULT IN
UNNECESSARY HARDSHIP TO THE APPLICANT; AND SIX, GRANTING OF
THIS APPLICATION WILL NOT RESULT IN A DETRIMENT TO THE PUBLIC
SAFETY OR WELFARE; I FURTHER MOVE THAT THIS VARIANCE BE
GRANTED WITH A CONDITION THAT IT EXPIRE (SUNSET) UPON TRANSFER
OF PROPERTY TO A NEW OWNER.
Page | 2
DRAFT
By: Eric Christ
Seconded: Marcia Brandes
Vote: (4-0) (Christ, Brandes, Knox, Blum)
CITY BUSINESS ITEMS:
Diana Wheeler, Community Development Director, gave an update on the Town
Center, Town Green, Botanical Garden, Multi-Use Trail, and Peachtree Parkway
Bridge.
The Zoning Board of Appeals meeting concluded at 9:01 PM.
Approved, Attest:
_________________________ _______________________________
Wayne Knox, Chairman Jennifer Davis, Deputy City Clerk
Page | 3
DRAFT
CITY OF PEACHTREE CORNERS
ZONING BOARD OF APPEALS MINUTES
SPECIAL CALLED MEETING
May 4, 2016
The City of Peachtree Corners held a Zoning Board of Appeals meeting. The
meeting was held at City Hall, 147 Technology Parkway, Suite 200, Peachtree
Corners, GA, 30092. The following were in attendance:
Zoning Board of Appeals: Wayne Knox, Post B
Marcia Brandes, Post A
Amreeta Regmi, Post C
Eric Christ, Post D
James Blum, Post E
Staff: Diana Wheeler, Com. Dev. Director
Jennifer Davis, Deputy City Clerk
Johnny Lawler, Zoning Administrator
Attorney: Bill Riley, City Attorney
Joe Leonard, City Attorney
Thomas Mitchell, Zoning Board of Appeals
Attorney
NEW BUSINESS:
1. PH2016-003 Railroad Outdoor, LLC
Appeal of an administrative decision pursuant to Zoning Code Sec.
1606 and Sec. 54-8(b) to deny a sign permit at 4395 Buford Hwy.
Thomas Mitchell, Zoning Board of Appeals (ZBA) Attorney, stated into the record
the section of the Zoning Ordinance establishing Zoning Board of Appeals
jurisdiction over appeals and listing the powers granted to the ZBA relative to
appeals. Section 1605 - Powers of Zoning Board of Appeals - The Zoning Board
of Appeals shall have the following powers (Section 1 and 4):
1. To hear and decide appeals when it is alleged there is error in any order,
requirement, decision or determination made by the Department of
Planning and Development Director in the enforcement of this 2012
Zoning Resolution.
4. In exercising the above powers, the Zoning Board of Appeals may, in
conformity with the provisions of this Resolution, reverse decisions or
determinations from which the appeal is taken and, to that end, shall have
all the powers of the Director of Planning and Development from whom the
appeal is taken and may issue or revoke or direct the issuance or
revocation of a Building or other permit.
Page | 1
DRAFT
Michael Fitzgerald, appellant, will be representing himself. Bill Riley will be
representing the city. Michael Fitzgerald had no witnesses. Bill Riley had
Diana Wheeler, Community Development Director, and Johnny Lawler, Zoning
Administrator, as witnesses for the city.
Opening Statements
Michael Fitzgerald, appellant, made a brief opening statement that he will be
responding to the three reasons for denial of the sign permit.
Bill Riley made an opening statement on behalf of the city. He stated that Diana
Wheeler will present the reasoning behind the city’s decision on denial as well as
show evidence to support her claims.
Presentation of Evidence & Testimony of Witnesses
Michael Fitzgerald was sworn in by Thomas Mitchell. Mr. Fitzgerald presented a
map of the proposed sign location. The map shows the closest residential
property and the overlay district. Mr. Fitzgerald used the GDOT outdoor
advertising statute (GDOT regulation 672-6 05 paragraph 3 subsection 3) for his
measurement and stated that based on the measurement standard the sign
meets the distance requirements. Mr. Fitzgerald stated that they intended to
apply for an oversized sign and would change the size of the sign if needed. Mr.
Fitzgerald answered several questions from the board.
Johnny Lawler was sworn in by Thomas Mitchell. Mr. Lawler provided
testimony that he arrived at the measurements by using 500 ft. and 1250 ft.
circles drawn around the property created by GIS.
Diana Wheeler was sworn in by Thomas Mitchell. Diana Wheeler presented the
case to the board. On March 8, 2016, the City received an application for an
oversized sign permit at 4395 Buford Highway. The proposed sign was 30x10
feet with 300 square feet of surface area and a height of 30 feet. Staff denied
this permit application because the sign requested did not meet the definition of
an oversized sign. An oversized size is defined as a sign that exceeds 30x10 feet
with 300 square feet of surface area. If the sign was then considered a primary
ground sign for an individual business, it exceeded the size and height allowed
for that type of sign.
Staff’s letter denying the permit application informed the applicant that the
proposed sign did not exceed the 30 x 10 ft. dimension and, therefore, did not
qualify as an oversized sign. Additionally, to be informative, Staff’s letter noted
that if the sign had met the definition of an oversized sign, the application would
be denied because the location of the sign would be within 1,250 feet of the
Overlay District, a violation of Zoning Code Section 54-17(3). Further, the
location of the sign would be within 500 feet of a dwelling and within 500 feet of
a residentially-zoned property, both not permitted by Section Zoning Code
54-17(2). It should also be noted that Gwinnett County zoning case RZ-99-048
Page | 2
DRAFT
states that, “No billboards are permitted”, as a zoning condition, for this
property. Mrs. Wheeler answered several questions from the board.
Therefore, the administrative decision to deny the Railroad Outdoor, LLC sign
permit should be upheld.
Mrs. Wheeler answered questions regarding zoning classifications of nearby
properties from Michael Fitzgerald. Bill Riley requested to submit the following
exhibits into the record:
1. Certified Copy of Ordinance 2016-02-69 & 2016-02-70
2. Map with subject property with residential & overlay areas
3. Case Number RZ-99-048
4. Section 54-16 (Page 12)
5. Section 54-17 (Page 18)
6. Oversized Sign Definition (Page 3)
7. Billboard definition (Page 2)
8. Oversized Sign Definition (Page 9)
9. Section 4 – Overlay Standards (Page 82)
10. Property location map
11. City of Peachtree Corners Zoning Map February 2014
12. Peachtree Corners Overlay District Map – Gwinnett County
Department of Planning and Development – Adopted March 27,
2007
Closing Statements
Michael Fitzgerald made a closing statement that he reasserts that the
application does meet the requirements of the city ordinances. Mr. Fitzgerald
requested the board overturn the decision of the city and approve the application
with two conditions, one, to increase the size of the sign to 301 sq. ft. and height
to 30 ft. & 1 inch and, two, provide a registered land survey certification showing
the distance to overlay district and residential.
Bill Riley made a closing statement that both the Zoning Administrator and
Community Development Director made an appropriate decision and looked at
all possibilities for the application. Mr. Riley requested that the board affirm the
decision of the city staff and deny the appellant request.
A motion was made after discussion concerning, among other items, evidence
presented, process of rezoning, and distance requirements.
BASED ON A THOROUGH REVIEW OF THE ENTIRE RECORD AND THE
HEARING BEFORE THIS BODY, I MOVE THAT THE ZONING BOARD OF
APPEALS AFFIRM THE DECISION OF THE CITY STAFF.
By: Eric Christ
Seconded: Marcia Brandes
Vote: (5-0 in favor) (Christ, Brandes, Knox, Blum, Regmi)
Page | 3
DRAFT
CITY BUSINESS ITEMS: There was no City Business.
The Zoning Board of Appeals meeting concluded at 8:14 PM.
Approved, Attest:
_________________________ _______________________________
Wayne Knox, Chairman Jennifer Davis, Deputy City Clerk
Page | 4
V2016-004
Peachtree Marketplace
(sign and setback variances)
City of Peachtree Corners
Zoning Board of Appeals
July 20, 2016
CASE NUMBER: V2016-004
PROPERTY LOCATION: 6131 and 6141 Peachtree Parkway
6th District, Land Lot 283, 285, and 374
CURRENT ZONING: C-2
PARCEL SIZE: 5.9 acres
PROPERTY OWNER: Peachtree Corners Marketplace, LLC and Salman
Badruddin
APPLICANT: JBL Asset Management
REQUEST
The applicant requests variances in order to exceed the maximum wall signage allowed and reduce
required setbacks as follows:
1. A total of 379. 5 sq. ft. of wall signs on the new LA Fitness building instead of the maximum
200 sq. ft.
2. A side setback of 5 ft. instead of the required 10 ft. on the new LA Fitness and Aspen Dental
buildings.
3. A front setback of 10 ft. instead of the required 38.8 ft. on the Aspen Dental outparcel
building.
LOCATION AND BACKGROUND
The property is located at the northwest corner of Peachtree Parkway and Holcomb Bridge Road and
consists of a shopping center currently under renovation. Chick-fil-A and IHOP restaurants are
located along the front of the shopping center. Businesses adjacent to the property include Panera
Bread and Krystal restaurant. The applicant plans to construct a 37,007 square-foot LA Fitness
building at the southwest corner of the shopping center where an Indian restaurant is currently
located. The new building would back up to Ryan Road, which provides LA Fitness with a second
road frontage and the ability to double their allowed wall signage. In addition to the LA Fitness
development, the applicant would like to acquire the property where the Chevron Gas Station is
currently located at the front of the shopping center. Their plan is to remove the gas station and build
a 6,070 square-foot, multi-tenant outparcel building that includes an Aspen Dental office and two
other tenants. Both new buildings would be placed 5 ft. from the side property line instead of the
required 10 ft. In addition, the Aspen Dental building would be placed closer to Peachtree Parkway
than the other out parcel buildings in the shopping center. Zoning Code Section 703 allows front
setbacks to be averaged and, in this case, results in a required front setback of 38.8 ft. The
application requests a front setback of 10 ft.
WALL SIGNAGE
The sign ordinance permits 100 sq. ft. of wall signage per road frontage for a building the size of the
LA Fitness. With two road frontages, LA Fitness’ wall signs should not exceed 200 sq. ft.
1
The applicant would like to place four wall signs, one on each side of the building. Each sign would
be 90 square feet in size and the front would also have a corporate logo of 19.5 sq. ft. The total wall
sign request is for 379.5 square feet, which is 179.5 square feet more than the sign ordinance allows.
The additional signage is requested due, in part, to visibility issues. The LA Fitness building is
situated behind the Panera Bread restaurant building on a site that’s approximately 8 ft. lower in
elevation. The lower site combined with Panera’s mature landscaping along Ryan Rd. blocks
visibility of the shopping center from Holcomb Bridge Rd. The southbound approach along Ryan
Road to the LA Fitness site also has large pine trees along the right-of-way which obstruct views.
BUILDING SETBACKS
Front
The applicant is requesting a variance to encroach approximately 28 feet into the front setback for the
proposed Aspen Dental outparcel building. This setback would place the building 10 feet from the
Peachtree Parkway right-of-way. However, at this location, there is unpaved right-of-way in excess of
50 ft. in width. This portion of the right-of-way has been treated as a landscape strip and is planted
with grass and trees. If the setback variance is granted, the proposed Aspen Dental building would be
at least 60 ft. from the edge of Peachtree Parkway pavement. The other buildings in this shopping
center located next to Peachtree Parkway have an average front setback of 38.8 ft. However, their
setbacks may be greater than the applicant’s proposal in order to accommodate a drive-thru and
parking. Zoning Code Sec. 1315.2(3D) in the Overlay Standards stipulates that, “For developments
exceeding 7,500 square feet, building placement is encouraged to be close to, and oriented towards,
the public right-of-way…” The Aspen Dental building is a little smaller than the code stipulated size,
but being closer to the roadway would allow visibility that would otherwise be hindered by the lower
site elevation. In addition, it should also be noted that the corner of the Chevron gas station canopy is
approximately 20 ft. from the property line and also does not comply with the setback requirement.
Side
The applicant is also requesting a reduction of 5 ft. on the side setback for both new buildings. The
slope of the land and a continuous hedge would make up most of the remaining setback between the
LA Fitness and Panera. A parking lot and billboard sign separate the proposed Aspen Dental building
from the adjacent Krystal restaurant. The Krystal owner submitted a letter for support for the
variance.
VARIANCE REQUIREMENTS
Sec. 1605.3 identifies specific findings that must be made in order for a variance to be granted.
These findings are as follows:
A. There are extraordinary and exceptional conditions pertaining to the particular property in
question because of its size, shape or topography, and
B. the requirements on this particular piece of property would create an unnecessary
hardship, and
C. such conditions are peculiar to the particular piece of property involved, and
D. such conditions are not the result of any actions of the property owner, and
E. relief, if granted, would not cause substantial detriment to the public good nor impair the
purposes or intent of this Resolution.
2
ANALYSIS
The Shopping Center property was developed at a significantly lower elevation than Peachtree
Parkway and most of the tenants are located to the rear of the site. In addition, trees were planted in
the right-of-way along Peachtree Parkway which obstruct the view into the site. There is also a
billboard on the adjacent Krystal property which further restricts view from the south side.
The applicant is upgrading the facility and has added new tenants. Since the retail stores and
restaurants in the center are located well off Peachtree Parkway and at a lower grade than the
roadway, additional signage would allow greater visibility for motorists and help them make
informed decisions about accessing the center at safer distances. Although it will be large, the LA
Fitness building will be hampered by visibility issues from both Peachtree Parkway and Ryan Rd.
Both topography and existing, mature landscaping obstruct views of the building for drivers from
several key vantage points. Since safety is enhanced when drivers have the opportunity to make
informed decisions sooner, added signage on the LA Fitness building for north and south bound
Ryan Rd. traffic can be supported. And signage on the front of the building that’s visible from
Peachtree Parkway would also promote vehicular safety. There is limited benefit, however, to a wall
sign on the rear (west) side of the LA Fitness building because it would only be visible to the second
floor of the office building across Ryan Rd. and to drivers already on the LA Fitness site.
Placing the proposed buildings closer to property lines on the front and side would not have any
detrimental impacts. In fact, with regard to the Aspen Dental building, setback relief would allow
the existing, unattractive gas station to be replaced with a new, aesthetically pleasing building.
Krystal restaurant, the property most affected by the setback reduction, supports the applicant’s
request.
Further, the extra 5 ft. of setback separation required by code would add little value to the proposed
buildings or the adjacent properties. The sloping land next to Panera would not benefit from an
additional 5 ft., nor would the billboard and parking lot next to the Krystal. While the 5 ft. provides
little value to the side of the property, it would make a very important contribution to the parking
area in front of the new buildings. This additional 5 ft. would help accommodate a much needed
extra row of parking spaces convenient to the building entrance.
CONCLUSION
After reviewing the applicant’s proposal and the variance criteria, staff finds that the setback variance
request for both the side and front can be supported, as there are hardship conditions unique to this
property. A variance for some of the added wall signs requested on the LA Fitness building can also be
supported to help with driver safety where visibility is hampered by topography and landscaping.
However, a wall sign on the west (rear) side of the building will likely have limited benefit and
contribute little to driver safety. Approaching the LA Fitness building from Ryan Rd. in either
direction, the driver would see either the south side sign or the north side sign before reaching the sign
on the west side of the building. This means that unless viewed from the office building across Ryan
Rd., the sign on the west side of the building would serve a redundant purpose since, on approach, one
of the other LA Fitness signs would be visible first.
3
CITY OF PEACHTREE CORNERS
COMMUNITY DEVELOPMENT
147 Technology Parkway, Suite 200, Peachtree Corners, GA 30092
Tel: 678.691.1200 | www.peachtreecornersga.gov
Case Number: Received Date: Hearing Date:
Variance Application from the Zoning Resolution
(Zoning Board of Appeals)
Please complete this application & submit it with all attachments as stated in the Variance Application Guidelines. A variance
cannot be processed unless all information accompanies the application; a variance from a condition of zoning or special use
cannot be accepted.
Applicant Information Property Owner Information
JBL Asset Management
Name ______________________________________ Salman Badruddin
Name_______________________________________
Address (all correspondence will be mailed to this 6141 Peachtree Parkway
Address ____________________________________
address):
____________________________________________ ____________________________________________
2028 Harrison Street, Suite 202
____________________________________________ Peachtree Corners
City _______________________________________
Hollywood
City ________________________________________ GA
State____________________ 30092
Zip_______________
FL
State_________________ 33020
Zip __________________ 678-779-4291
Phone______________________________________
964-369-1855 **JBL Asset Management owns 6131 Peachtree
Phone ______________________________________
Parkway property
Luisa Mazzei (Foresite Group)
Contact Person Name:____________________________________ 770-369-1399
Phone:___________________________
lmazzei@fg-inc.net
Email Address: ________________________________ ____________
Applicant is the (please check or circle one of the following):
[ ] Property Owner [ ] Owner’s Agent [ ] Contract Purchaser
6141 and 6131 Peachtree Parkway
Address of Property________________________________________________________________________ __
Peachtree Marketplace
Subdivision or Project Name ___________________________________ Lot & Block ______________ __ __
6th, LL 374/285, 6283 050 and 6283 077 _____
District, Land Lot, & Parcel (MRN) _______________________________________________________
LA Fitness and Outparcel Building at Shopping Center
Proposed Development _______________________________________________________ ________ _______
Permit Number (if construction has begun) __________________________________ _____________
1.) 379.5 sf of building signage for LA Fitness
Variance Requested ______________________________________________________ (6283 077);
_ __________________
2.) front building setback encroachment for outparcel building (6283 050);
3.) side building setback encroachment for outparcel building (6283 050)
A complete application includes the following:
Application Form (1 original and 9 copies) Application Fee
Site Plan and/or Boundary Survey Adjacent owner(s) written support
(1 original and 9 copies) (1 original and 9 copies)
Letter of Intent (1 original and 9 copies) Additional Documentation as needed
Signed & notarized Certification page
CITYOF
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Peachtree CITY OF
PEACHTREE CORNERS
COMMUNITY DEVELOPMENT
“ 147 Technology Parkway, Suite 200, Peachtree Corners, GA 30092
Innovative & Remarkable Tel: 678.691.1200 | wwwpeachtreecornersgagov
Applicant Certification
The undersigned, or as attached, is the record owner of the property considered in this application and is aware
that an application or reapplication for a variance denied by the Board of Zoning Appeals may not be made earlier than 12
months from the date of original application (Article XVI, Section 1608).
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Signature of Notary Public Date
Pro ert Owner Certification
The undersigned, or as attached, is the record owner of the property considered in this application and is aware
that an application or reapplication for a variance denied by the Board of Zoning Appeals may not be made earlier than 12
months from the date of original application (Article XVI, Section 1608). I, as the property owner, authorize the above
noted applicant to represent me with regards to this application.
Signature of Property Owner Date
Notary Seal
Typed or Printed Name & Title
Signature of Notary Public Date
Community Development Use Below Only
Fees Paid: By:
Related Cases & Applicable Conditions:
Variance Description:
June 3, 2016
City of Peachtree Corners
Community Development Department
147 Technology Parkway
Suite 200
Peachtree Corners, GA 30092
Letter of Intent for Building Signage and Front Setback Variances for the LA Fitness and Outparcel
Buildings at Peachtree Marketplace
To Whom It May Concern:
JBL Asset Management is pleased to expand the Peachtree Marketplace Shopping Center to include a
new 37,007 square foot fitness club which will include such amenities as a pool, basketball court,
aerobic and cycling rooms, state of the art cardio and free weight equipment, locker room and dressing
areas. In addition to the LA Fitness, a new 6,070 square foot multi-tenant outparcel building will be
included within the development with a dental office and restaurant as potential tenants. With the
addition of the LA Fitness and the outparcel building and the work currently being done to redevelop
this shopping center, we believe this center is helping to reinforce a new standard for this part of your
city, along with the proposed new development and addition of many new amenities.
JBL Asset Management respectfully requests a Signage Variance, a Front Setback Variance and a Side
Setback Variance in order to make this shopping center successful. Each variance request is described
below:
SIGNAGE VARIANCE
JBL Asset Management is requesting a sign variance on behalf of LA Fitness for their new building
prototype having a 40 inch sign located on each elevation as part of their corporate branding. Peachtree
Corners will be the first LA Fitness with the new prototype design in the Metro Atlanta area. LA Fitness
has recently opened new prototype clubs in Texas and Illinois and the public response has been very
positive to the new contemporary look and high end interior finishes. In the past the LA Fitness
prototype had 60 inch (180 square foot) wall signs on all elevations. In order to meet Peachtree Corners
allowable sign size LA Fitness has reduced their sign square footage by 33% from the previous
prototype. In addition, the building is now only 24 feet in height rather than 35 to 45 feet in height,
which also limits building visibility from the street.
Each proposed building wall sign is approximately 90 square feet and the corporate logo is
approximately 19.5 square feet, which is within the 100 square foot total allowed per sign by code. We
JBL Asset Management, LLC.
2028 Harrison Street-Suite 202●Hollywood● FLORIDA ● 33020
PHONE: 954-346-9494 ● FAX: 888-571-9922
are requesting a variance for the total square footage allowed for the building to be increased from 200
square feet to 379.5 square feet, in order to allow for a sign to be placed on each building frontage and
the corporate logo to be added to the South Elevation.
Each elevation is described below:
- East-Front Building Elevation faces towards Peachtree Parkway. Due to the building’s significant
setback from the street a 40 inch wall sign (90 square feet) and LA Fitness’s corporate logo (19.5
square feet) is requested for a total of 109.5 square feet. Per the JBL development plan, a new shop
outparcel building will be constructed directly in front of the building where the current Chevron
gas station is located. This building will block visibility from the street particularly to north bound
traffic.
- West-Rear Building Elevation faces Ryan Road and has visibility to the site and the building. Due to
traffic volume at rear of club, the proposed 40” wall sign (90 square foot) will enhance this building
elevation and allow people to know that LA Fitness is there when they pass by the rear of the
shopping center. A rear sign is appropriate also since Ryan acts as secondary arterial to other
businesses and offices which front this street.
- North-Side Building Elevation, this proposed 40 inch, (90 square foot) wall sign faces toward the
shopping center’s shops and parking areas which allow patrons of center to be aware of LA Fitness
location and also southbound traffic as well. As LA Fitness is sharing a significant area of parking
with the rest of the shopping center we feel it is important to have a sign on this side of the
building. This sign will also be primarily seen by southbound traffic on Peachtree Parkway which is
our main view corridor into the site.
- South-Side Building Elevation, this proposed 40 inch (90 square foot) wall sign would provide
visibility to the intersection of Peachtree Parkway and Holcomb Bridge Road and will enhance the
building’s visibility in spite of the billboard located to the southeast which will obstruct part of the
LA Fitness building. The billboard is located on the adjacent Krystal property and not under JBL
Asset’s control.
This site has very mature landscaping at the south property line and also along Peachtree Parkway and
Ryan Road which also blocks and limits the visibility of the center and to the LA Fitness building. This
condition creates a hardship. The trees are maintained by the State of Georgia and adjacent property
owners and therefore cannot be relocated to improve visibility to the LA Fitness whose success is
member driven and therefore sign visibility and brand recognition is imperative for the successful
operation of LA Fitness. The proposed sign locations would help mitigate these limited visibility
circumstances.
Upon review of other retail buildings and operators in the vicinity of this district level shopping area, we
have noted that several businesses and major national retailers like LA Fitness including Chick Fil A and
IHOP located within Peachtree Marketplace Shopping Center as well as Target, TJ Maxx and Publix
JBL Asset Management, LLC.
2028 Harrison Street-Suite 202●Hollywood● FLORIDA ● 33020
PHONE: 954-346-9494 ● FAX: 888-571-9922
stores that have aesthetically pleasing elevations with multiple signage locations and signs which appear
to exceed the city’s standard. LA Fitness’ proposed building wall signage would seem to mirror both the
quality and design intent of these existing retail properties and would be consistent and in keeping with
this precedent previously established and recognized by the city as an enhancement to its retail
community members competitive success. As such it does not appear, that LA Fitness if they city were to
approve the proposed building signage, would enjoy any significant privileges denied by others within
the shopping center or in the surrounding retail community.
In addition, we do not believe that the requested variance would not violate more than one standard of
the Unified Development Code and would not interfere with road or highway visibility at this location.
FRONT AND SIDE BUILDING SETBACK VARIANCES
In addition to the signage variance, JBL is requesting variances to encroach into the front and side
building setbacks. The building will encroach 28.8 feet into the calculated average front building setback
for the proposed multi-tenant outparcel building so that the building will be located 10 feet off of the
front property line. The building will also encroach 5 feet into the required 10 foot side building setback.
Zoning Resolution Section 703 states that “if the average depth of the front yard is less than the
required minimum front yard depth, the depth of the front yard of such lot may be less than the
required front-yard depth but shall not be less than the average of the front yards of the
aforementioned buildings”. There is an existing IHOP building and an existing Chick-fil-a building within
the existing shopping center where the outparcel building is proposed. Also, a gas station will be
removed in order to construct the outparcel building. The front yard for the gas station is currently 35
feet, the front yard for the IHOP is currently 43.5 feet and the front yard for the Chick Fil A is currently
36.4 feet. The average front yard of these three buildings within the shopping center is calculated to be
38.8 feet therefore the total setback encroachment is 28.8 feet.
The Overlay District Checklist Section 3.D. states that “for developments exceeding 7,500 square feet,
building placement is encouraged to be close to, and oriented towards, the public right-of-way with the
majority of parking to the sides of rear, where possible.” The proposed development for the 6,070
square foot outparcel building and the 37,007 square foot LA Fitness building exceeds the 7,500 square
foot requirement. JBL Asset Management feels the proposed site plan follows the Overlay District
Review requirements by locating the outparcel building close to the public right-of-way and providing
parking to the side and rear of the building.
The geometry of the side is such that the side property line is positioned at an angle and does not run
perpendicular to the front property line. Placing the building close to the front property line per the
Overlay District requirements causes an encroachment into the 10 foot building setback. In an effort to
reduce the amount of side setback encroachment, the building footprint has been modified to provide a
cut out to keep the building corner at least 5 feet off of the side property line. The majority of the south
building wall remains out of the required 10 foot building setback due to the shape of the property in
this location.
JBL Asset Management, LLC.
2028 Harrison Street-Suite 202●Hollywood● FLORIDA ● 33020
PHONE: 954-346-9494 ● FAX: 888-571-9922
In addition to the Overlay District requirements and geometry of the property, the building
encroachments are necessary to reroute the multiple existing utilities and associated easements on the
property between the outparcel building and the proposed LA Fitness building while avoiding the
existing 8 ft. x 8 ft. concrete box culvert that runs under the middle of the shopping center. The utilities
that need to be relocated are a 36” CMP storm pipe, an 18” clay sanitary line and a 10” water line. In
addition, an 8” DIP sanitary line will be relocated around the proposed outparcel building. The
downstream connections of these utility lines are located between the two buildings just off the
property and cannot be re-routed any other way than between the two buildings without encroaching
onto the adjacent properties.
In addition to the utilities mentioned above, the additional space between the proposed buildings will
allow for more room for the required underground detention system to manage post development
runoff flows leaving the site and to treat water quality for the new impervious surface area. It is
anticipated that approximately 35,000 cubic feet of underground storage volume will be required to
meet the City’s stormwater management requirements. It would be preferable to locate the detention
system under the new asphalt and avoid disturbance to the existing parking areas for installation. Any
disturbance to the existing asphalt for the detention system installation will require additional
stormwater storage to account for the additional disturbance and will close parking areas for patrons to
the existing shopping center.
If the setback variance requests were to be granted by the Board, JBL Asset Management believes that
they will not cause substantial detriment to the public good or impair the purpose and intent of the
Zoning Code.
Thank you for consideration of JBL Asset Management and these three variance requests. Please
reference the attached Site Plan and Building Elevations for more information.
Sincerely,
Jacob Khotoveli
JBL Asset Management
JBL Asset Management, LLC.
2028 Harrison Street-Suite 202●Hollywood● FLORIDA ● 33020
PHONE: 954-346-9494 ● FAX: 888-571-9922
AVERAGE FRONT YARD CALCULATION:
GAS STATION SETBACK = 35 FT.
IHOP SETBACK = 43.5 FT.
CHICKFILA SETBACK = 36.4 FT.
AVERAGE FRONT YARD = (35 + 43.5' + 36.4')/3 = 38.3 FT.
* VARIANCE REQUESTED TO ALLOW FRONT BUILDING
SETBACK AT 10 FT.
PEACHTREE MARKETPLACE - LA FITNESS AND OUTPARCEL BUILDING
VARIANCE PLAN 30' 15' 0
1" = 30'
30' 60'
06 - 03 - 2016
SCALE IN FEET
Perspective for design intent reference only, see color legend below for
colors and materials
Glass block
EFIS cornice
Tex-coat over conc. tilt panel
40" high internally illuminated letters (approximate location, 90 sf)
35'-5"
28'-3"
24'-0" 25'-1"
20'-1"
16'-0"
200'-7"
Side Elevation (South Elevation)
40" high internally illuminated letters (approximate location, 90 sf)
EIFS cornice
Tex-coat over conc. tilt panel
Anodized aluminum storefront
Alternative sign location
35'-5"
28'-3"
25'-1" 24'-0"
20'-1"
16'-0"
200'-7"
Side Elevation (North Elevation)
40" high internally illuminated letters (approximate location, 90 sf)
Anodized aluminum storefront
EIFS cornice
Tex-coat over conc. tilt panel
24'-0" 24'-0"
16'-0" 16'-0"
12'-0"
184'-6"
Rear Elevation (West Elevation)
40" high internally illuminated letters (90 sf)
EIFS ovdr steel frame
LAF LOGO (19.5 sf)
2 3 8 4 5 1 6 7 1 Prefinished Aluminum Panel
EFIS cornice
Tex-coat over conc. tilt panel
Anodized aluminum storefront
35'-5"
28'-3"
24'-0" 24'-0"
16'-0" 16'-0"
184'-6"
Front Elevation (East Elevation)
Color Legend
Prefinished Aluminum Panel - Painted conc. tilt panel - Painted conc. tilt panel - EIFS - Architectural feature -
1 Long Board - 2 Match Pittsburgh Paints - 3 Match Pittsburgh Paints - 4 Match Pittsburgh Paints - 5 Prefinished aluminum bands -
Color 'Light National Walnut' PPG1085-3 PPG1085-5 PPG1101-1 - China White Match LAF Logo color Yellow,
- Seriously Sand - Sauteed Mushroom PMS#129U
Storefront & Entry Doors - Clear EIFS - Metal canopy -
6 anodized finished aluminum at 7 Match Pittsburgh Paints - 8 Match Pittsburgh Paints -
storefront, panels and entry doors w/ PPG1078-6 PPG1101-1 - China White
dual glazed green tint glass - Cocoa Delight
Concept Elevations - Norcross, GA
Reference Plan : modified from new prototype INFORMATION PROVIDED FOR DESIGN INTENT ONLY. DESIGN PROFESSIONAL OF RECORD
05.31.16
IS RESPONSIBLE FOR VERIFICATION OF APPLICABLE CODE REQUIREMENTS.
EXHIBIT "G"
TENANT'S BUILDING SIGNS
This is a generic sign specification. Project specific signs may require
White, Blue or Yellow letter faces depending upon specific
project design criteria and a variety of sign sizes.
Signs Specs:
1a. LAF PREFERRED SIGN - "Specific Project Design Requirements" require a white illuminated letter, use best acrylic material for
maximum light output. The vertical bar in LA | FITNESS shall be illuminated the same as the letters.
1b. If "Specific Project Design Requirements" require a BLUE illuminated letter, use 3m perforated vinyl film (LAF Logo color Blue,
PMS #2768U) on outside face over white acrylic and 3m 60% diffuser film (model no. 70) on letter face. Purpose of perforated film is
to have sign to show bright white letter face at night and blue during daylight hours. All blue building sign faces shall have a white
illuminated trim (not trim cap) around the letter. The trim is achieved by cutting the blue vinyl short of the overall sign letter. See letter
detail below.
1c. If "Specific Project Design Requirements" require a yellow illuminated letter, use a yellow acrylic to best match PMS color 129U
and submit sample for approval.
1d. 3/16 Acrylic letter face. A white material is required if the specfic project sign will be perforated blue film.
2. Face Retention shall be painted fabricated aluminium (Medium Grey for White signs, Blue to match letter for Blue signs and Yellow
to match Yellow signs) , not "Jewelite" for signs 42" high and larger. Jewelite is acceptable for signs 41" and smaller.
3. Letter returns shall be prefinished roll stock .063 aluminium or paint finish. Finished letter depth shall be approx. 5" but relative to
letter size for unique signs. Color of painted return shall match or simulate brushed aluminium (note: painted medium grey, not black).
Back of letters shall be .090 aluminium with welded or riveted connections to letter returns. All seams shall be caulked.
4. Interior face of letter shall receive light enhancement paint. Letters to be constructed to prevent light leaks and moisture
penetration.
5. Illumination: LED - reference spec is Agilight Signrayz Series Apex. Typical install is approx 275 LEDs total for a 40" letter height
sign
6. See digital artwork for exact letter font, stroke sizes and logo shapes. Digital Artwork can be obtained through the LAF On Line
Project Management (OPM) system. Go to the Proto Design Manual section and find the appropriate files under the "signage"
7. See attached detailed drawing indicating size of each letter element. All elements of the sign and letter dimensions shall be
increased or decreased proportionally to accomodate the specified finished letter size (24" height to 72" height).
27'-0"
3'-4"
Sign area based on boxed in method 1'-1"
with standard letter spacing = 90 sf
40" Building Sign
Sheet One of Two
LA Fitness Exterior Sign Specification updated 5.23.16
LEDs shall be installed in a double row layout
similar to the layout shown below.
EXAMPLE BUILDING SIGN WITH PROPER LED LAYOUT FOR A TYPICAL LETTER
CONTRASTING BACKGROUND
13"
LETTER SIZE FOR 40" SIGN
LETTER SPACING IS SPECIFIC FOR A 40" SIGN
ON THE PROTO ELEVATION PER THE PHOTO ABOVE
LAF Logo color yellow PMS #129U 9'-0"
LAF Logo color Blue, PMS #2768U
2'-2"
LAF LOGO PROPORTIONS WHEN USED ON THE BUILDING EXTERIOR
The size and proportions shown on this logo layout are for the typical
LAF prototype entry elevation. Specific projects may require different size logos.
LA Fitness Exterior Sign Specification
Sheet Two of Two
updated 5.23.16
SIGNS IMAGES WITHIN EXISTING PEACHTREE MARKETPLACE SHOPPING CENTER
AND SURROUNDING SHOPPING CENTER
CHICK-FILA – Building Signage on all four elevations
IHOP – Building Signage on three elevations
DICK’S SPORTING GOODS – Large Front Elevation Sign and Side Elevation Sign
PUBLIX AND TARGEY FRONT ELEVATION SIGNAGE
TJ MAXX FRONT AND SIDE ELEVATION SIGNAGE
View of LA Fitness site from Holcomb Bridge Rd.
View of LA Fitness from Ryan Rd. (south bound)
View of Chevron canopy in relation to monument sign beyond
View at LA Fitness site of grade change along Ryan Rd.
CITY OF PEACHTREE CORNERS
COMMUNITY DEVELOPMENT
147 Technology Parkway, Suite 200, Peachtree Corners, GA 30092
Tel: 678.691.1200 | www.cityofpeachtreecornersga.com
PROPERTY LOCATION MAP
6141 Peachtree Parkway
CASE NUMBER: V2016-004
HEARING DATE: July 20, 2016
PROPERTY ADDRESS: 6141 Peachtree Parkway
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