PEAC Meeting
Regular MeetingPlacerville, CA · June 12, 2025
Agenda
Placerville is the Place for Economic Vitality
and a Vibrant Lifestyle
that Respects its Historic Identity
Agenda
City of Placerville
Placerville Economic Advisory Committee
Thursday, June 12, 2025 - 12:00 P.M.
Town Hall, 549 Main Street, Placerville, California
1. CALL TO ORDER: Pledge of Allegiance.
2. ROLL CALL: Chair Miller, Vice Chair Anderson, Borelli, Lishman, Kaiserman, Windle,
Vacant.
3. ADOPTION OF AGENDA.
4. ADOPTION OF THE MINUTES OF THE MEETING OF May 8, 2025
(Attachment A)
5. ITEMS OF INTEREST TO THE PUBLIC: (The Committee shall not take action on this
item.) Comments may be limited to 3 minutes.
This portion of the meeting is reserved for persons wishing to address the Committee on
any matter not on the Agenda that is within the subject matter jurisdiction of the
Committee. The Chair reserves the right to limit each speaker’s time to three minutes. The
Chair will recognize the speaker and ask that they state their name for the record. Personal
attacks on individuals or comments which are slanderous or which may invade an
individual’s personal privacy will not be tolerated. PLEASE GIVE ANY WRITTEN
MATERIAL PRESENTED AT THE MEETING TO CITY STAFF FOR THE PUBLIC
RECORD.
6. INFORMATIONAL ITEMS:
a. April Business License Report (Attachment B)
b. April Retail Trends (Attachment C)
7. PRESENTATIONS:
a. Economic Generator & Germination – Lauren Hernandez and Lexi Boeger
Materials related to this Agenda submitted to the Committee either with or after distribution of the agenda packet are available for public
review without delay in the Administration Department at City Hall, 3101 Center Street, 4th floor, during normal business hours.
Agendas are also made available online at https://www.cityofplacerville.org/peac-agendas. If you wish to receive this Agenda via email or
mail, please send contact information to placerville.adm@gmail.com or call (530) 642-5200.
AGENDA
June 12, 2025
1
Placerville is the Place for Economic Vitality
and a Vibrant Lifestyle
that Respects its Historic Identity
8. DISCUSSION ITEMS: Review current Focus Strategies and Committee Appointments
and make changes if necessary.
a. Strategy 1.1 Business Outreach Visits: Patty Borelli, Tony Windle, Adam Anderson –
Report by Committee - Kick IT (Attachment D)
b. Strategy 4.3 Potential Annexation Areas – Mickey Kaiserman, Patty Borelli, Debbie
Miller – Report by Committee (On Hold)
c. Strategy 1.4 Broadband Infrastructure – Mickey Kaiserman, – Report by
Committee/City Manager;
d. Strategy 3.3 and 5.3 Review Planning and Building Policies and Procedures and
recommend changes for improvement. Aesthetic Improvements to Commercial
Districts. Report by Committee. Adam Anderson, Patty Borelli, David Thomas
e. Recommendations for “Buy Local Campaign”. Mr. Morris Draft Newsletter
(Attachment E)
f. Discussion regarding Vacant Commercial Buildings and potential action.
9. STAFF AND COMMITTEE MEMBER COMMUNICATIONS:
a. Hotel Projects Update
- Mackinaw Hotel.
- Forni Road Hotel - Application Ready to submit.
b. New Grocery Outlet – County Fair Shopping Center
c. O’Riley Auto Parts – County Fair Shopping Center
d. Middletown and Mallard Affordable Housing Projects
e. Clementine Affordable Housing Project
f. Desi Pizza Bites – Roundtable Site
g. D.R. Horton Homes Subdivision – The Ridge at Orchard Hills Planned Development
h. Rite Aid Store Closure
10. ITEMS FOR NEXT AGENDA:
11. Adjournment
12. NEXT MEETING: July 10, 2025
Materials related to this Agenda submitted to the Committee either with or after distribution of the agenda packet are available for public
review without delay in the Administration Department at City Hall, 3101 Center Street, 4th floor, during normal business hours.
Agendas are also made available online at https://www.cityofplacerville.org/peac-agendas. If you wish to receive this Agenda via email or
mail, please send contact information to placerville.adm@gmail.com or call (530) 642-5200.
AGENDA
June 12, 2025
2
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