PEAC Meeting
Regular MeetingPlacerville, CA · September 11, 2025
Agenda
Placerville is the Place for Economic Vitality
and a Vibrant Lifestyle
that Respects its Historic Identity
Agenda
City of Placerville
Placerville Economic Advisory Committee
Thursday, September 11, 2025 - 12:00 P.M.
Town Hall, 549 Main Street, Placerville, California
1. CALL TO ORDER: Pledge of Allegiance.
2. ROLL CALL: Chair Miller, Vice Chair Anderson, Borelli, Lishman, Kaiserman, Windle,
Vacant.
3. ADOPTION OF AGENDA.
4. ADOPTION OF THE MINUTES OF THE MEETING OF August 14, 2025
(Attachment A)
5. ITEMS OF INTEREST TO THE PUBLIC: (The Committee shall not take action on this
item.) Comments may be limited to 3 minutes.
This portion of the meeting is reserved for persons wishing to address the Committee on
any matter not on the Agenda that is within the subject matter jurisdiction of the
Committee. The Chair reserves the right to limit each speaker’s time to three minutes. The
Chair will recognize the speaker and ask that they state their name for the record. Personal
attacks on individuals or comments which are slanderous or which may invade an
individual’s personal privacy will not be tolerated. PLEASE GIVE ANY WRITTEN
MATERIAL PRESENTED AT THE MEETING TO CITY STAFF FOR THE PUBLIC
RECORD.
6. INFORMATIONAL ITEMS:
a. August Business License Report (Attachment B)
b. August Retail Trends (Attachment C)
7. PRESENTATIONS:
a. Sales Tax Reform Presentation (Attachment D)
8. DISCUSSION ITEMS: Review current Focus Strategies
Materials related to this Agenda submitted to the Committee either with or after distribution of the agenda packet are available for public
review without delay in the Administration Department at City Hall, 3101 Center Street, 4th floor, during normal business hours.
Agendas are also made available online at https://www.cityofplacerville.org/peac-agendas. If you wish to receive this Agenda via email or
mail, please send contact information to placerville.adm@gmail.com or call (530) 642-5200.
AGENDA
September 11, 2025
1
Placerville is the Place for Economic Vitality
and a Vibrant Lifestyle
that Respects its Historic Identity
a. Strategy 1.1 Business Outreach Visits: Patty Borelli, Tony Windle, Adam Anderson –
Report by Committee Loved to Death, 470 Main Street (Attachment E)
b. Strategy 4.3 Potential Annexation Areas – Mickey Kaiserman, Patty Borelli, Debbie
Miller – Report by Committee Work being done by Development Services Director,
Carole Kendrick.
c. Strategy 1.4 Broadband Infrastructure – Mickey Kaiserman, – Report by
Committee/City Manager; Segment One, Placerville Drive under construction.
d. Strategy 5.3 Review Planning and Building Policies and Procedures and recommend
changes for improvement. Report by Committee. Adam Anderson, Patty Borelli, Kathi
Lishman
e. Strategy 3.3 Identify Aesthetic Improvements to commercial districts including
signage, banners, landscaping, lighting, walkability, etc. Adam Anderson, Tony
Windle, Kathi Lishman
i. Review recommendations for Dog Relief Stations
ii. Proposal to clean downtown sidewalks and trash cans. (Attachment F)
f. Recommendations for “Buy Local Campaign”. Mr. Morris Final Newsletter
(Attachment G)
g. Discussion regarding Vacant Commercial Buildings and potential action. Review
Subcommittee report from May Meeting and provide direction to staff/committee.
(Attachment H)
9. STAFF AND COMMITTEE MEMBER COMMUNICATIONS:
a. Hotel Projects Update
- Mackinaw Hotel.
- Forni Road Hotel - Application Ready to submit.
b. New Grocery Outlet – County Fair Shopping Center
c. O’Riley Auto Parts – County Fair Shopping Center
d. Middletown and Mallard Affordable Housing Projects
e. Clementine Affordable Housing Project
f. Desi Pizza Bites – Roundtable Site
g. The Ridge at Orchard Hills Planned Development
Materials related to this Agenda submitted to the Committee either with or after distribution of the agenda packet are available for public
review without delay in the Administration Department at City Hall, 3101 Center Street, 4th floor, during normal business hours.
Agendas are also made available online at https://www.cityofplacerville.org/peac-agendas. If you wish to receive this Agenda via email or
mail, please send contact information to placerville.adm@gmail.com or call (530) 642-5200.
AGENDA
September 11, 2025
2
Placerville is the Place for Economic Vitality
and a Vibrant Lifestyle
that Respects its Historic Identity
10. ITEMS FOR NEXT AGENDA:
11. Adjournment
12. NEXT MEETING: October 9, 2025
Materials related to this Agenda submitted to the Committee either with or after distribution of the agenda packet are available for public
review without delay in the Administration Department at City Hall, 3101 Center Street, 4th floor, during normal business hours.
Agendas are also made available online at https://www.cityofplacerville.org/peac-agendas. If you wish to receive this Agenda via email or
mail, please send contact information to placerville.adm@gmail.com or call (530) 642-5200.
AGENDA
September 11, 2025
3
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