Placerville Economic Advisory Committee Meeting
Regular MeetingPlacerville, CA · February 10, 2023
Minutes
MINUTES
CITY OF PLACERVILLE
PLACERVILLE ECONOMIC ADVISORY COMMITTEE
FRIDAY, February 10, 2023 – 12:00 P.M.
TOWN HALL, 549 MAIN STREET, PLACERVILLE, CALIFORNIA
1. CALL TO ORDER: The meeting was called to order by Chair Miller at
12:09 p.m.
2. ROLL CALL:
Members Present: Chair Miller, Vice Chair Kaiserman, Windle
Members Absent: Anderson, Thomas (Note: Placerville Drive
Business representative seat and a Member-at-
Large seat are vacant)
Staff Present: Development Services Director Rivas, City
Engineer Neves, Senior Management Analyst
McCargar
3. ADOPTION OF AGENDA.
Adoption of the Agenda was moved by Member Kaiserman and seconded by
Member Windle. Motion carried 3-0.
4. ADOPTION OF THE MINUTES OF THE MEETING OF January 13, 2022.
Adoption of the Minutes was moved by Member Kaiserman and seconded by
Member Windle. Motion carried 3-0.
5. ITEMS OF INTEREST TO THE PUBLIC:
No comments received.
6. INFORMATIONAL ITEMS:
a. Presentation on Broadway Housing Opportunities Analysis.
Mr. Rivas introduced the item and gave a brief history of the SACOG’s
Civic Lab program for revitalization of the Broadway corridor, subsequent
REAP funding of the “Broadway Housing Opportunities Analysis,” and
introduced Amy Lapin, Economic & Planning Systems.
Ms. Lapin introduced her firm and Ascent Environmental who assisted in
the preparation of the report. Ms. Lapin provided a PowerPoint
presentation of the report; gave an overview of the Broadway corridor
study area, reviewed the five key findings of the report, three strategies and
recommendations for facilitating housing opportunities; and took questions
from the Committee and the public. Ms. Lapin pointed out that the City has
Minutes, February 10, 2023
Approved _________________ 1 02-10-2023 draft min
twice the number of jobs as employees, and the median housing price has
increased 160% since 2012. Ms. Lapin also discussed the need for affordable
housing for the “missing middle.” Data is obtained from “OnTheMap,”
U.S. Census Bureau. Ms. Lapin provided the Committee with a hard copy
of the PowerPoint presentation.
b. Presentation on Trip to Green.
Ms. Neves provided the Committee with an overview of the issue of
Highway 50 congestion due to the three traffic signals and the pilot project
to control access to Hwy 50 by holding the signals to be held in a solid
green phase for a scheduled duration. The City, the El Dorado County
Transportation Commission, and Caltrans are jointly working together to
develop a U.S. 50 Corridor Action Plan to develop solutions to improving
traffic congestion problem. Ms. Neves reported that public input has been
received in two previous workshops, held on December 8, 2022, and on
January 19, 2023. The December 8th workshop provided the public with the
findings from the Trip-to-Green demonstrations held on weekends and to
collect public comment. At the January 19th workshop, participants
reviewed four alternatives and the pro and cons of each. Thursday,
February 16th will be the third workshop to be held virtually via Zoom from
5:30 p.m. to 7:00 p.m. This workshop will provide the public the
opportunity to review the draft Action Plan and discuss the next steps.
Following the workshop, staff will provide a report to the City Council for
further direction. Ms. Neves also reviewed with the Committee the results
of the Merchant/Business survey regarding the previous Trip-to-Green
demonstrations held and perceived impacts on their respective businesses.
The survey was available to the three business areas, downtown Main
Street, Broadway, and Placerville Drive. Ms. Neves provided the
Committee hard copies of: the U.S. 50 Corridor Action Plan Community
Open House Event Summary, the Merchant Specific Survey, and the
February 16, 2023 Action Plan Workshop flyer.
7. DISCUSSION ITEMS:
a. Strategy 1.1 Business Outreach Visits – Mickey Kaiserman, Debbie Miller, Tony
Windle – Report by Committee.
Chair Miller reported that the subcommittee has not yet met and tabled the item
to the next meeting.
b. Strategy 2.3 Historic Inventory Review – Adam Anderson, Tony Windle – Report
by Committee.
Member Windle reported that the Committee had no activity and that the
Committee still needs to meet.
Minutes, February 10, 2023
Approved _________________ 2 02-10-2023 draft min
c. Strategy 1.4 Potential Annexation Areas – Mickey Kaiserman – Report by
Committee.
Mr. Rivas provided a report on the effort by DSD staff to complete the
preparation of a table of all the past and proposed annexation areas for use by
the Committee. Mr. Rivas reported that LAFCO has begun their Municipal
Services Review (MSR)/ Sphere of Influence (SOI) update.
Member Kaiserman reported on the merger of the Diamond Springs-El Dorado
Fire Protection District with the El Dorado County Fire Protection District.
d. Strategy 1.4 Site Inventories – Adam Anderson, David Thomas, Debra Miller –
Report by Committee.
Chair Miller provided the Committee a listing (LoopNet) of commercial
properties on the market within the City of Placerville and vicinity and reviewed
each of the properties. Chair Miller also provided the Committee with statistics
on sales of single-family homes in Placerville which included sale versus sold
versus pended, average sold price per square foot, average days on market,
average for sale and sold price, and months of inventory on closed sales.
e. Strategy 1.5 Broadband Infrastructure – David Thomas, Mickey Kaiserman –
Report by Committee.
Mr. McCargar provided the Committee a PowerPoint presentation on the status
of the 500K LATA Grant. The City is currently in the market analysis and “high
level” design process phase. The City would need a 60% to 65% take rate to be
viable.
8. STAFF AND COMMITTEE MEMBER COMMUNICATIONS:
a. Hotel Projects Update:
- Mackinaw Hotel: Mr. Rivas gave an update on the Mackinaw Hotel
project and reported that the building plans have been submitted for plan
check. The first set of comments should be completed next week.
b. Broadband LATA Grant. Mr. McCargar provided a presentation under Item
7e.
c. Broadband Green Means Go Grant. No change in status.
d. Upper Broadway Shopping Center Status: Mr. Rivas reported on the
“Carriage Trade Center” stating that local commercial developer Leonard
Grado has closed escrow on purchase of the property. Mr. Grado has
negotiated with Harbor Freight Tools and staff is expecting to have building
plan submittals within the next month.
Minutes, February 10, 2023
Approved _________________ 3 02-10-2023 draft min
e. Middletown and Mallard Affordable housing Projects: Mr. Rivas reported on
the status of the projects. Staff anticipates the issuance of building permits by
late May/early June 2023.
f. Armory Affordable Housing Project: Mr. Rivas reported that the
“Clementine Apartments” will probably be built sometime in late spring of
2024.
9. ITEMS FOR NEXT AGENDA: None.
10. NEXT MEETING: March 10, 2023
Chair Miller requests that Committee Members acknowledge to staff whether or
not they plan on attending the scheduled PEAC meetings.
ADJOURNMENT: The Meeting was adjourned by Chair Miller at 2:24.
Minutes, February 10, 2023
Approved _________________ 4 02-10-2023 draft min
Agenda
Agenda
City of Placerville
Placerville Economic Advisory Committee
Friday, February 10, 2023 - 12:00 P.M.
Town Hall, 549 Main Street, Placerville, California
1. CALL TO ORDER: Pledge of Allegiance.
2. ROLL CALL: Chair Miller, Vice Chair Kaiserman, Anderson, Clerici, Thomas, Windle,
Vacant (Placerville Drive Representative)
3. ADOPTION OF AGENDA.
4. ADOPTION OF THE MINUTES OF THE MEETING OF January 13, 2023 Meeting
(Attachment A)
5. ITEMS OF INTEREST TO THE PUBLIC: (The Committee shall not take action on this
item.) Comments may be limited to 3 minutes.
This portion of the meeting is reserved for persons wishing to address the Committee on
any matter not on the Agenda that is within the subject matter jurisdiction of the
Committee. The Chair reserves the right to limit each speaker’s time to three minutes. The
Chair will recognize the speaker and ask that they state their name for the record. Personal
attacks on individuals or comments which are slanderous or which may invade an
individual’s personal privacy will not be tolerated. PLEASE GIVE ANY WRITTEN
MATERIAL PRESENTED AT THE MEETING TO CITY STAFF FOR THE PUBLIC
RECORD.
6. INFORMATIONAL ITEMS:
a. Presentation on Broadway Housing Opportunities Analysis (Kate O’Beirne and Amy
Lapin, EPS)
b. Presentation on Trip to Green, Rebecca Neves, City Engineer
7. DISCUSSION ITEMS:
Materials related to this Agenda submitted to the Committee either with or after distribution of the agenda packet are available for public
review without delay in the Administration Department at City Hall, 3101 Center Street, 4th floor, during normal business hours.
Agendas are also made available online at https://www.cityofplacerville.org/peac-agendas. If you wish to receive this Agenda via email or
mail, please send contact information to placerville.adm@gmail.com or call (530) 642-5200.
AGENDA
February 10, 2023
1
a. Strategy 1.1 Business Outreach Visits – Mickey Kaiserman, Debbie Miller, Tony
Windle – Report by Committee
b. Strategy 2.3 Historic Inventory Review – Adam Anderson, Tony Windle – Report by
Committee
c. Strategy 1.4 Potential Annexation Areas – John Clerici, Mickey Kaiserman – Report by
Committee
d. Strategy 1.4 Site Inventories – Adam Anderson, David Thomas, Debbie Miller – Report
by Committee
e. Strategy 1.5 Broadband Infrastructure – David Thomas, Mickey Kaiserman – Report by
Committee Update and report by Steve McCargar, Senior Management Analyst
8. STAFF AND COMMITTEE MEMBER COMMUNICATIONS:
a. Hotel Projects Update
- Mackinaw Hotel.
b. Broadband LATA Grant
c. Broadband Green Means Go Grant
d. Upper Broadway Shopping Center Status
e. Middletown and Mallard Affordable Housing Projects
f. Armory Affordable Housing Project
9. ITEMS FOR NEXT AGENDA:
10. NEXT MEETING: March 10, 2023
Materials related to this Agenda submitted to the Committee either with or after distribution of the agenda packet are available for public
review without delay in the Administration Department at City Hall, 3101 Center Street, 4th floor, during normal business hours.
Agendas are also made available online at https://www.cityofplacerville.org/peac-agendas. If you wish to receive this Agenda via email or
mail, please send contact information to placerville.adm@gmail.com or call (530) 642-5200.
AGENDA
February 10, 2023
2
Get email alerts for Placerville
A daily email when new agendas and minutes are posted.