Lodging Tax Advisory Commission

Tuesday, April 14, 2026 Lodging Tax Advisory Commission YOU AND EACH OF YOU ARE HEREBY NOTIFIED that a meeting of the Lodging Tax Advisory Commission of the City of Pullman is to be held: DATE: Tuesday, April 14, 2026 TIME: 2:00 PM LOCATION: Council Chambers; 190 SE Crestview Street, Building A THE PURPOSE OF THE MEETING IS: See attached Agenda ***** DATED this 9th day of April, 2026. Pat Wright, Chairperson Page A. Call to Order Pat Wright - Commission Chair, Councilmember Meghan Wiley - Hampton by Hilton Pullman Isabel Potter - Cougar Land Motel Rachelle Simons - STR Enamul Khan - Mela/International Community Angela Lenssen - Cougs First! Ginger Flynn - Pullman Chamber of Commerce Trevor Vance - Councilmember * Page 1 of 48  Shantel Sanders - Secretary & Administrative Liaison 1. Roll call B. Agenda 1. Dispense with the reading of the minutes of the meeting of March 26, 2026 and 4 approve them as submitted. LTAC Minutes 03262026 Draft.pdf A Motion to dispense with the reading of the minutes of the meeting minutes of March 26, 2026 and approve them as submitted. 2. Tourism Report--Pullman Chamber of Commerce 6 Update by JJ Martin--Tourism Director Visit Pullman Tourism Report - February 2026.pdf 3. Grant Application--Cougar Athlete Youth Sport Clinics 14 Budget Source: 120.7300.57390.4025.540250 Request Amount: $23,895.00 Submit independent scoring sheets prior to the meeting, discuss the application, and as a Commission complete the City Council recommendation worksheet. INDEPENDENT SCORING 2022.pdf LTAC Grant App - Cougar Athlete Youth Sport Clinics V2.pdf 4. Grant Application--Cougs First! QB Classic Golf Tournament 24 Budget Source: 120.7300.57390.4025.540250 Request Amount: $25,000.00 Submit independent scoring sheets prior to the meeting, discuss the application, and as a Commission complete the City Council recommendation worksheet. INDEPENDENT SCORING 2022.pdf 2026 LTAC Grant App signed.pdf 2026 Golf Tournament Fundraiser Budget for LTAC - Golf Tournament Fundraiser Budget Template.pdf 5. Grant Application--DPA Music on Main 30 Budget Source: 120.7300.57390.4025.540250 Request Amount: $9,000.00 Submit independent scoring sheets prior to the meeting, discuss the application, and as a Commission complete the City Council recommendation worksheet. INDEPENDENT SCORING 2022.pdf DPA Music on Main Grant Application.pdf 6. Budget Update--Professional Services & Grants 47 Review current grant requests and Professional Services contract expenditures. LTAC Budget Update Master Sheet--External April 2026.pdf Page 2 of 48  LTAC Budget Update Master Sheet--Tourism April 2026.pdf 7. New Process for Lodging Tax Advisory Grant Requests. Discussion considering new process for grant requests. 8. New Business C. Adjournment A Motion to adjourn the regular meeting of the Lodging Tax Advisory Commission. Page 3 of 48  Thursday, March 26, 2026 Lodging Tax Advisory Commission Meeting A. Call to Order 1. Roll Call Roll Call, Action, Motions Meeting called to Order at 2:04 Members Present: Pat Wright, Isabel Potter, Rachelle Simons, Angela Lenssen, Ginger Flynn Members Absent: Enamul Kahn, Meghan Wiley, Trevor Vance Others Present: Nick Garner with Playfly Max Motion to excuse Enamul Kahn, Meghan Wiley and Trevor Vance. Motion by Ginger Flynn 2nd by Belle Potter Yea: Pat Wright, Isabel Potter, Rachelle Simons, Angela Lenssen, Ginger Flynn Absent from Vote: Enamul Kahn, Meghan Wiley, Trevor Vance Final Resolution: Motion Carries B. Agenda 1. Dispense with the reading of the minutes of the meeting of February 10, 2026 and approve them as submitted. Action, Minutes, Motions A Motion to dispense with the reading of the minutes of the meeting minutes of February 10, 2026 and approve them as submitted. Motion by Ginger Flynn, 2nd by Rachelle Simons Yea: Pat Wright, Isabel Potter, Rachelle Simons, Angela Lenssen, Ginger Flynn Absent from Vote: Enamul Kahn, Meghan Wiley, Trevor Vance Final Resolution: Motion Carries 2. Tourism Report—Pullman Chamber of Commerce Information JJ Martin, Tourism Director was unfortunately unable to make it. 3. Grant Application—Cougar Athlete Youth Sport Clinics Action, Motions Recommended Action: Submit independent scoring sheets prior to the meeting, discuss the application, and as a Commission complete the City Council recommendation worksheet. Nick Garner with Playfly Max was present to speak on his grant request and answer any questions the Commission may have. Nick explained how his position is a new 3rd party position to help WSU Athletes with their NIL options—partnering with businesses and brands. He explained that for these Sport Camps Playfly Max was working with DJ Mackie at Parks and Rec. They are working to advertise the camps locally and regionally. They are also marketing to the hometown of the athlete teaching the Camp. The sport camps are for the following sports: football, basketball, volleyball, soccer and tennis. They have chosen WSU athletes from each sport to host the camps. They are working with local restaurants and businesses to encourage families to stay and spend in Pullman. Parks and Rec and Playfly Max are working to build a template for future camps with the Athletes. Currently, the Camps are just 3 hours on a Saturday morning, but this is a door opener with potential for additional growth. Costs, help cover using the fields and gyms at Page 4 of 48 WSU for the Camps. This is not a WSU activity. The campers will also receive game tickets to come back and see the athletes in Camp play. This will hopefully bring these families back to Pullman. Nick did mention City of Pullman would be the largest sponsor and would could we do to highlight the City. The Commission was concerned about the budget and would like to see a greater list of the sponsors Playfly is working with and how that affects the budget. They asked Nick to come back to the next meeting with an expanded and in-depth budget and additional sponsorship information. This will allow the Commission to get a better picture of the tourism potential. Motion: A Motion was made to recommend to Playfly Max to come back to the Commission with a more in-depth budget and sponsorship information. Motion by Meghan Wiley 2nd by Enamul Khan Yea: Unanimous Recused from Voting: Pat Wright, Ginger Flynn Not Present for Vote: Isabel Potter Final Resolution: Motion Carries 4. Grant Application—Football Legends in Our Minds and Fading Fast Action, Motions Recommended Action: Submit independent scoring sheets prior to the meeting, discuss the application, and as a Commission complete the City Council recommendation worksheet. This golf tournament is well attended by former WSU athletes. They do patronize local businesses as well as local hotels. This golf tournament does not have spectators—but is really just for the former athletes. The Commission did wonder if they marketed to new alumni. The Commission chose to approve this grant request and recommend to City Council. Motion: A motion was made to approve the amount of $3600.00 to WSU Cougar Football Legends for the Football Legends in Our Minds and Fading Fast. Motion by Ginger Flynn 2nd by Rachelle Simons Yea: Pat Wright, Isabel Potter, Rachelle Simons, Angela Lenssen, Ginger Flynn Absent from Vote: Enamul Kahn, Meghan Wiley, Trevor Vance Final Resolution: Motion Carries 5. Budget Update—Profession Services & Grants Information The Commission discussed the new format for the Professional Service Budget workout that now matches the same budget as the contract. The Commission also looked at the External grant worksheet. 6. New Business No new business. C. Adjournment 1. A Motion to Adjourn Action, Motions Motion: A Motion to adjourn the regular meeting of the Lodging Tax Advisory Commission. Motion by Ginger Flynn, second Isabel Potter Yea: Pat Wright, Isabel Potter, Rachelle Simons, Angela Lenssen, Ginger Flynn Absent from Vote: Enamul Kahn, Meghan Wiley, Trevor Vance Final Resolution: Motion Carries Page 5 of 48 City of Pullman - Pullman Chamber of Commerce Tourism Promotion Contract Submission Checklist This checklist is intended to accompany all formal submissions under the Tourism Promotion Contract and serve as a standardized cover sheet for reporting and reimbursement documentation. Reporting Period: 8..0� Month/Quarter/YearCo=£= O;;J.'2 Date Submitted to City: �� rY\ � Submitted By: � tr" iY\OLMYlf\ MONTHLY SUBMISSION CHECKLIST (To be submitted no later than the last day of the succeeding month unless otherwise agreed.) A. Activity & Performance Reporting 10'Monthly Tourism & Event Activity Report CWSocial Media Summary (posting frequency & engagement metrics) □ Website Analytics Summary IQ"Market Research Metrics (including Placer.AI where applicable) □ Visitor Center Usage Metrics □ Financial Performance vs. Exhibit A Budget Categories B. Financial & Invoice Documentation CWM:onthly Invoice liJ.;Btidget Tracking Spreadsheet Attached (Including task list, original budget, costs incurred to date, remaining costs, total projected costs) □ Receipts/ Proof of Payment Attached �arrative Explanation Column Completed □ Confirmation of Segregation of City Contract Funds City Review Notes: This document is intended to promote clarity, consistency, and transparency in Tourism Promotion Contract reporting and reimbursement submissions. Page 6 of 48 Page 7 of 48 Page 8 of 48 Page 9 of 48 Page 10 of 48 Page 11 of 48 Page 12 of 48 Page 13 of 48 Selection Criteria The LTAC will use the following criteria and point system in evaluating project proposals. Other relevant factions, such as the availability of funds, may also guide the decision process. INDEPENDENT PROJECT SCORING – Lodging Fund Project Evaluation – Basic Criteria Points Possible Score A. Potential to draw visitors to the area and increase overnight stays 20 _____ B. Expected economic Impact on Pullman Restaurants 20 _____ C. Expected economic impact on Pullman Retail Establishments 20 _____ D. Economic impact on surrounding towns 20 _____ E. The likelihood of return visits to Pullman by attendees of the event. 20 _____ F. The length of time or number of days that the grant funds will support. 20 _____ G. The applicant demonstrated history or organization and project success 20 _____ H. Project goals and or results can be objectively assessed 20 _____ I. Project will leverage award funds with additional funds or donated in-kind goods or services 20 _____ J. Project reflects partnerships with other local organizations and businesses to encourage cooperative tourism marketing and minimize duplication of services 20 _____ Total Points Available 200 0 _____ Amount Recommended: $_______________________Date:__________________________ Name of Requesting Party/Organization:___________________________________________ Name of Event/Activity/Project: __________________________________________________ Date of Event/Activity/Project: ___________________________________________________ Page 14 of 48  Application for Pullman Lodging Tax Funds Amount of Lodging Tax Requested: $ _______ 23,895 Organization/Agency:____________________________________ Playfly Max Properties _________________ Federal Tax ID Number:_______________________ Phone:______________________ 85-1210887 760-552-3063 Event/Activity/Project Name:________________________________________________ Cougar Athlete Youth Sport Clinics Contact Name and Title:________________ ___________________________________ Nick Garner, Director Playfly Max Mailing Address:____ _________________City:__________ P.O. Box 641602 Pullman State:______Zip:_______ WA 99163-1602 Email Address:___________________________________________________________ nick.garner@cougarsportsproperties.com Check all service categories that apply to this application: ✔ Tourism Promotion/Marketing ✔ Operation of a Special Event/Festival designed to attract tourists Operation of a Tourism Promotion Agency Operation of a Tourism-Related Facility owned or operated or non-profit organization Operation and/or Capital Costs of a Tourism-Related Facility owned by a municipality Check which one of the following applies to your agency: Non-Profit (Attach copy of current non-profit corporate registration with Washington Secretary of State) ✔ Public Agency Other, please describe____________________________________________________ CERTIFICATION I am an authorized agent of the organization/agency applying for funding. I understand that: • I am proposing a tourism-related service. If awarded, my organization intends to enter into a Municipal Services Contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit to use City property, if applicable. • The City of Pullman will only reimburse those costs actually incurred by my organization/agency and only after the service is rendered, paid for if provided by a third party, and a signed Request for Reimbursement form (or other form acceptable to the City) has been submitted to the City, including copies of invoices and payment documentation. • My agency will be required to submit a report documenting economic impact results in a format determined by the City. Signature:__________________________________________ Date:_____________________ 3/3/26 Printed or Typed Name:__________________________________________________ Nick Garner _____ Page 15 of 48  Supplemental Questions – You Fill in your may answers use this below, form or a save andsheet separate emailof orpaper print for answers 1. Describe your tourism-related activity or event. • If an event, list the event name, date(s), and projected overall attendance. We are organizing six youth sports clinics that include men and women’s basketball, women’s tennis, women’s soccer, football, and women’s volleyball. These clinics will take place in the summer and between the months of May and August. Each clinic will have a WSU student-athlete or group of student-athletes to represent their team, lead the clinic, and create an unforgettable experience for attendees. We’ve also worked with WSU Athletics and local businesses to ensure that the community impact doesn’t stop when the clinic ends by providing each attendee with the opportunity to return to WSU for a home sporting event. We have started and continue to work with local partners to develop incentives to invest in local businesses. We've started and plan to continue reaching out to businesses in Pullman, specifically hotels and restaurants, to include them in the information that all attendees receive. We've We are hoping to have 50 attendees for each of the six clinics, totaling to about 300 children. Below are the currently scheduled clinics, dates, and student-athletes: Women’s Basketball - Malia Ruud - Saturday, May 16 Volleyball - Ella Smith - Saturday, June 6 Football QBU - Caden Pinnick, Julian Duggar, Owen Eschelman, and Jake Tiryakioglu - Saturday, June 13 Soccer - Emma Widmor - Saturday, July 18 Men’s Basketball - TBD - Saturday, July 25 Tennis - Full Team - Saturday, August 29 • Describe why tourists will travel to Pullman to attend your event/activity/facility. Tourists will travel to Pullman to attend our youth sports clinics in order to create one-on-one connections with Washington State University athletes and to expand their personal athletic skills. Our clinics will also encourage them to return back to Pullman and eat at local restaurants using the incentives provided in the take-away bags. 2. Tourism-Impact Estimate As a direct result of your proposed tourism-related service, provide: Estimate a. Overall attendance at your event/activity/project 300 150 (estimating 1/4 b. Number of people who travel more than 50 miles for your attendees will travel event/activity/project with at least one parent) 50 (estimating that 1/3 c. Of the people who travel more than 50 miles, the number of of attendees will come people who travel from another country or state from out of state) d. Of the people who travel more than 50 miles, the number of 30 (estimating that 1/5 of traveling will people who stay overnight in Pullman or the Pullman area stay the night) e. Of the people staying overnight, the number of people who stay in 30 PAID accommodations (hotel/motel/bed-breakfast) in Pullman or Pullman area f. Number of paid lodging room nights resulting from your event/ 15 (smaller activity/project number (example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid accounting for lodging room nights) parents with kids) 2 Page 16 of 48 3. What methodology will you use to calculate the estimates? These estimates are made based on advertising in surrounding cities and what we feel is a manageable amount of attendees for our first time running these clinics. 4. Is there a host hotel for your event (yes or no)? If yes, list the host hotel. Not yet. We've reached out to hotels to see if any would like to partner and include their information and any deals in the information that is sent to the attendees and their families. 5. Describe the prior success of your event/activity/project in attracting tourists. While these specific clinics are new this year, WSU Athletics has long had success running sports clinics and bringing young athletes from around the region. These teamwide camps typically bring hundreds of campers, so we are confident in our ability to reach our goals for this summer. We are also hopeful that these events will grow to include more dates and potential tournaments in the future. 6. Describe your target tourist audience (location, demographics, etc) Our target audience is youth athletes and athletic groups in the Eastern and Eastern Washington and Northern Idaho regions. Several of the athletes are from nearby areas like Pasco, Boise, and Portland. For those clinics, there will be extra emphasis on the local ties from the athletes. Each camp will be designed for children ages 5-13. 7. Describe how you will promote your event/activity/project to attract tourists. There will be several phases of our advertising. First, we’ll be working with Pullman Parks & Recreation to advertise through their Summer Activity Guide. We also have developed connections with youth sport organizations around the region that we’ll be reaching out to, with specific focus on certain cities or organizations depending on the sport and athlete. Additionally, the student-athletes will be making social media posts and visiting with youth groups to drive excitement and attendance. WSU Athletics will also be using their social media channels and email lists to reach a wider audience. We also plan on reaching out to local media groups and expect to get coverage from news outlets and groups like CougFan.Com. Additionally, we will have these clinics be a part of the Inside the Den tv show that airs around the state and invite additional news outlets to cover the actual clinic to bring post-event advertising back to the city. 3 Page 17 of 48 8. Describe how you will promote lodging establishments, restaurants, and businesses located in the City of Pullman By reaching out to a wide range of potential attendees, we are hoping to bring young athletes from around the region to these clinics. Each attendee will receive registration information that will include information on hotels and restaurants in the area. Additionally, each attendee will leave with a take-home bag that will include tickets to a WSU sporting event that corresponds with the clinic they attend and coupons to local Pullman businesses. Confirmed businesses include Pups and Cups, Roost Bakery and Cafe, Neill’s Coffee and Ice Cream, and Rico’s Pub. Our hope is that by connecting attendees with a player and getting a personal invitation to return to a game in the future that we’ll see most if not all attendees return back to Pullman for at least one game in the future. Additionally, by incentivizing attendees and families to visit local restaurants, we predict that we’ll see an increase in restaurant visits by both local and out-of-town clinic attendees. 9. Are you applying for Lodging Tax funds from another community (yes or no)? If yes, list the other jurisdiction(s) and amount(s) requested. No. 10. What is the overall budget for your event/activity/project? What percent of the budget are you requesting from Pullman Lodging Tax Fund? I currently have the budget as $23,895 that I'm asking for from the Lodging Tax Committee. This would cover the expenses that we'll use to market the clinics including using exclusive spaces, top athletes, and unique give aways to make these clinics attractive to kids all around the region. I am currently asking for the LTAC to cover 100% of those costs, but am in conversations that will hopefully mitigate those costs and include more partnerships. As a result, I'm hoping that the final cost for the city will be closer to $15,000 or even less. 11. What will you cut from your proposal or do differently if full funding for your request is not available or recommended? If our full funding request is not available, we will rely more on community partnerships, cut into the profit of the camp, and potentially have to adjust how the clinics run. 4 Page 18 of 48  Application Instructions and Information Application Deadline: The first Tuesday of the month. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee proposes and recommends their findings to The City Council. Submit completed application to: Shantel Sanders, Administrative Clerk 190 SE Crestview St, Pullman, WA 99163 shantel.sanders@pullman-wa.gov (509) 334-4555 ⇒ You must complete and sign the cover sheet with this packet. ⇒ You may use additional paper if more space is needed. ⇒ Please number each page in your packet, except for the optional brochures/information. Attach: 1. Itemized budget for your event/activity/project (income and expenses). 2. Description and budget showing how you intend to use the amount requested from the City of Pullman. 3. A copy of your agency’s current non-profit corporate registration with the Washington Secretary of State, if applicable. 4. (Optional) Brochures or other information about your event/activity/project, in particular items showing recent tourism promotion efforts. The proposal and all documents filed with the City are public records. The City may choose to post on its website copies of all or parts of the proposals and attached documents. ___________________________________________________________________________________ If you are charging ticket/gate fees, you must contact the City of Pullman for an admission tax application. Their phone number is 509.334.4555 5 Page 19 of 48 State Law Excerpts RCW 67.28.1816 – Use of Lodging Tax Fund. Lodging tax revenue under this chapter may be used, directly by any municipality or indirectly through a convention and visitor’s bureau or destination marketing organization for: a. Tourism marketing; b. The marketing and operations of special events and festivals designed to attract tourists; c. Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW; or d. Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec 501(c)(6) or the internal revenue code of 1986, as amended. RCW 67.28.080 – Definitions. • "Municipality" means any county, city or town of the state of Washington. • "Operation" includes, but is not limited to, operation, management, and marketing. • "Person" means the federal government or any agency thereof, the state or any agency, subdivision, taxing district or Municipal Corporation thereof other than county, city or town, any private corporation, partnership, association, or individual. • "Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. • "Tourism promotion" means activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing of special events and festivals designed to attract tourists. • "Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities. • "Tourist" means a person who travels from a place of residence to a different town, city, county, state, or country, for purposes of business, pleasure, recreation, education, arts, heritage, or culture. 6 Page 20 of 48 About the Lodging Tax Fund: The Lodging Tax is an excise (sales) tax authorized by Washington State las in RCW 67.28, and uses of all monies collected into this fund are quite restrictive. In 1998, the State Legislature amended Chapter 67.28 to allow local governments to assess an additional 2% tax on lodging for tourism promotion and/or tourism-related facilities. In December of 2000, the Pullman City Council, by Ordinance, increased the City of Pullman’s Lodging Tax from 2% to 4% as allowed in this RCW to be used for paying the costs of tourism promotion. In 2007, this law was expanded and Lodging Tax Revenue may be used for the marketing and operations of special events and festival and support the operations of tourism-related facilities owned or operated by nonprofit organizations, and support the operations and capital expenditures of city owned facilities. In May of 2013, ESCH 1253 was signed and takes effect July 1, 2013 which allows for the continuation of these uses. Pullman’s Lodging Tax Advisory Commission Members The members of Pullman’s Lodging Tax Advisory Commission are: Chairperson—Patricia A. Wright, City Council Member , Member- Megan Guido, City Council Member 2 members—representing the lodging industry: 1) Tim Cordodor of Marriott Properties 2) Meghan Wiley of the Hampton Inn by Hilton Pullman 2 members—representing groups eligible for funding consideration from the lodging tax: 1) Tony Poston, Cougs First! Executive Director 2) PJ Sanchez, National Lentil Festival Committee Member Important All distributions of Tourism Grants will be processed and reimbursed based upon submittal of Tourism Grant Acknowledgment, Statutory Reporting Form and paid receipts. In determining recommendations, the commission may also consider these guidelines for your event/activity/project: If it will occur during slower-paced times in Pullman, notably: November through February and May 15th through the month of July; Consideration for events taking place in August, September and October will be reviewed on an exception basis. If the number of visitors you anticipate will travel 50 or more miles away from their place of residence, or the number who will travel from another state/country, or the number who will stay overnight in paid or unpaid accommodations. If the event/activity/project is an attractive draw for visitors to Pullman, will attract future conferences or events, or will improve the City of Pullman’s overall image to outside area visitors and if the event/activity/project will be hosted within a reasonable proximity of Pullman. If the event/activity/project demonstrates the importance to the City of Pullman’s Tourism industry, has potential to result in documented economic benefit to Pullman, provides, maintains, operates, or enhances city-owned tourism facilities7 or infrastructure. Updated 02/2024 Page 21 of 48 Expenses: Projected Revenues Women's Basketball Clinic $60 50 $3,000 Item Description Cost Volleyball Clinic $70 50 $3,500 Basketballs Gifting' to attendees for basketball clinic $1,200.00 Soccer Clinic $60 50 $3,000 Volleyballs Gifting' to attendees for volleyball clinic $750.00 Football Clinic $75 50 $3,750 Soccer Balls Gifting' to attendees for soccer clinic $750.00 Men's Basketball Clinic $60 50 $3,000 Footballs Gifting' to attendees for football clinic $750.00 Tennis Clinic $40 50 $2,000 T-Shirts Custom Shirts for each attendee and clinic staff $9,000 Custom trading cards for each athlete that the Trading Cards athletes are going to sign for each attendee $1,500 Total Revenue $18,250 Flyer Printing Flyers for advertisement of the clinics. $500 Total Cost to City (35%) $6,387.50 Anticipartion for random additional supplies Additional Clinic Supplies such as sharpies, nametages, bags, etc. $1,000 Total Project Profit $11,862.50 PEB 146 Gym Rental Renting out the Basketball facility for the clinic $250 PEB 146 Gym Rental Renting out the Basketball facility for the clinic $250 Gesa Field Rental Renting out the Football stadium for the clinic $1,375 Lower Soccer Field Rental Renting out the Soccer facility for the clinic $750 Outdoor Tennis Court Facility Rental Renting out the Tennis facility for the clinic $1,445 This is the maximum cost, but would likely be less because the courts are reserved on a per court basis. Bohler Gym Rental Renting out the Volleyball facility for the clinic $375 Fee for the use of the athlete's NIL to promote this camp and for them to share on social Men's Basketball Athlete Fee media $500 Fee for the use of the athlete's NIL to promote this camp and for them to share on social Women's Basketball Athlete Fee media $500 Fee for the use of the athlete's NIL to promote this camp and for them to share on social Football Athlete Fee media $1,500 Fee for the use of the athlete's NIL to promote this camp and for them to share on social Soccer Athlete Fee media $500 Fee for the use of the athlete's NIL to promote this camp and for them to share on social Volleyball Athlete Fee media $500 Fee for the use of the athletes' NIL and Tennis Program Fee coaches' NIL as well as promoting the camp $500 $23,895.00 Additional Details In conversations with Dick's Sporting Goods and BIG 5 to donate these. I just haven't been Athletic Balls able to get this confirmed yet. Have had multiple conversations with College Hill to give a discounted rate on these shirts to T-Shirts help cover the cost. In coversations with Athlete's Thread to donate these cards. We're working through some licensing details and there are some other logistics that we have to clear, but it's trending Trading Cards positiviely. After the feedback recevied at the previous meeting and conversations with some of the different athletes. I believe that the athlete and facility fees are true marketing expenses. For example, rather than this being a "Football Clinic" we're able to have the QBU Football Clinic in Gesa Field hosted by the quarterbacks at WSU. This provides significantly more value and is more likely to have people travel. Additionally, we are able to have the athletes use their platforms and voices to recruit and reach attendees that we wouldn't normally be able to. Getting to play in the stadiums and get coaching from players is a unique opportunity Athlete and Facility Fee that these fees help us to create. Page 22 of 48 Projected Clinic Budgets Cost per Attendee Attendees Total Revenue Cost to City Facility Costs Shirts Balls Trading Cards Total Profit/Loss Women's Basketball Clinic $60 50 $3,000 $1,050.00 $250.00 $600 $600 $150 $350.00 Volleyball Clinic $70 50 $3,500 $1,225.00 $375.00 $600 $750 $150 $400.00 Soccer Clinic $60 50 $3,000 $1,050.00 $750.00 $600 $750 $150 ($300.00) Football Clinic $75 50 $3,750 $1,312.50 $1,375.00 $600 $750 $450 ($737.50) Men's Basketball Clinic $60 50 $3,000 $1,050.00 $250.00 $600 $600 $150 $350.00 Tennis Clinic $40 50 $2,000 $700.00 $1,445.00 $600 $0 $150 ($895.00) Page 23 of 48 Selection Criteria The LTAC will use the following criteria and point system in evaluating project proposals. Other relevant factions, such as the availability of funds, may also guide the decision process. INDEPENDENT PROJECT SCORING – Lodging Fund Project Evaluation – Basic Criteria Points Possible Score A. Potential to draw visitors to the area and increase overnight stays 20 _____ B. Expected economic Impact on Pullman Restaurants 20 _____ C. Expected economic impact on Pullman Retail Establishments 20 _____ D. Economic impact on surrounding towns 20 _____ E. The likelihood of return visits to Pullman by attendees of the event. 20 _____ F. The length of time or number of days that the grant funds will support. 20 _____ G. The applicant demonstrated history or organization and project success 20 _____ H. Project goals and or results can be objectively assessed 20 _____ I. Project will leverage award funds with additional funds or donated in-kind goods or services 20 _____ J. Project reflects partnerships with other local organizations and businesses to encourage cooperative tourism marketing and minimize duplication of services 20 _____ Total Points Available 200 0 _____ Amount Recommended: $_______________________Date:__________________________ Name of Requesting Party/Organization:___________________________________________ Name of Event/Activity/Project: __________________________________________________ Date of Event/Activity/Project: ___________________________________________________ Page 24 of 48  Application for Pullman Lodging Tax Funds Amount of Lodging Tax Requested: $ _______ 25,000 Organization/Agency:____________________________________ CougsFirst! _________________ Federal Tax ID Number:_______________________ Phone:______________________ 46-3907731 509-336-9107 Event/Activity/Project Name:________________________________________________ CougsFirst! QB Classic Golf Tournament Contact Name and Title:________________ Angela Lenssen ___________________________________ Mailing Address:____ _________________City:__________ P.O. Box 321 Pullman State:______Zip:_______ WA 99163 Email Address:___________________________________________________________ angela@cougsfirst.org Check all service categories that apply to this application: ✔ Tourism Promotion/Marketing ✔ Operation of a Special Event/Festival designed to attract tourists Operation of a Tourism Promotion Agency ✔ Operation of a Tourism-Related Facility owned or operated or non-profit organization Operation and/or Capital Costs of a Tourism-Related Facility owned by a municipality Check which one of the following applies to your agency: ✔ Non-Profit (Attach copy of current non-profit corporate registration with Washington Secretary of State) Public Agency Other, please describe____________________________________________________ CERTIFICATION I am an authorized agent of the organization/agency applying for funding. I understand that: • I am proposing a tourism-related service. If awarded, my organization intends to enter into a Municipal Services Contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and in an amount determined by the City; and file for a permit to use City property, if applicable. • The City of Pullman will only reimburse those costs actually incurred by my organization/agency and only after the service is rendered, paid for if provided by a third party, and a signed Request for Reimbursement form (or other form acceptable to the City) has been submitted to the City, including copies of invoices and payment documentation. • My agency will be required to submit a report documenting economic impact results in a format determined by the City. Signature:__________________________________________ Date:_____________________ 4/1/2026 Printed or Typed Name:__________________________________________________ Angela Lenssen _____ Page 25 of 48  Supplemental Questions – You Fill in your may answers use this below, form or a save andsheet separate emailof orpaper print for answers 1. Describe your tourism-related activity or event. • If an event, list the event name, date(s), and projected overall attendance. CougsFirst! QB Classic Golf Tournament Weekend August 6-8, 2025 20+ VIPs who draw a crowd to Pullman - Dinner and reception on Thursday of 150 at The Table, golf tourney day at Palouse Ridge with 300 people, and following day joining football team practice on campus for 100. • Describe why tourists will travel to Pullman to attend your event/activity/facility. Over 300 people will participate in events covering three days of time in Pullman. Only two meals are provided, and as mostly alums they love to come patronize their favorite bars and restaurants for this off-season event when Pullman and the area is still quiet before the big fall season. 2. Tourism-Impact Estimate As a direct result of your proposed tourism-related service, provide: Estimate a. Overall attendance at your event/activity/project 400 b. Number of people who travel more than 50 miles for your 300 event/activity/project c. Of the people who travel more than 50 miles, the number of 50 people who travel from another country or state d. Of the people who travel more than 50 miles, the number of 200 people who stay overnight in Pullman or the Pullman area e. Of the people staying overnight, the number of people who stay in 200 PAID accommodations (hotel/motel/bed-breakfast) in Pullman or Pullman area f. Number of paid lodging room nights resulting from your event/ 35 Th, 75 Fri, 30 activity/project Sat (example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) 2 Page 26 of 48 3. What methodology will you use to calculate the estimates? Historical data of our repeat event, hotel room blocks at Hampton Inn and the two Pullman Marriott locations for our registration. Team registration also helps us determine how many will be sleeping and eating in town. 4. Is there a host hotel for your event (yes or no)? If yes, list the host hotel. 12 rooms blocked at the Hampton (2 nights) 10 rooms blocked at the Courtyard (2 nights) 10 rooms blocked at the Residence Inn (2 nights) *will add more rooms to blocks as needed 5. Describe the prior success of your event/activity/project in attracting tourists. This has become a strong tradition for former players and coaches to return to the Palouse as a homecoming. They spend their personal money to travel and pay for accommodations. As WSU has added more pro football athletes to their alumni base, we've attracted more spectators looking for autographs. 6. Describe your target tourist audience (location, demographics, etc) WSU alumni (athletics and general), football fans and their families - most fly or drive and need to stay overnight at least one night. Demographics is all ages, but a majority are adults age 30-60. 7. Describe how you will promote your event/activity/project to attract tourists. We capitalize on the opportunity to get photo and video content of the VIPs who come to town. We use images, video, and interviews throughout the year to promote WSU athletics events and CougsFirst! events year-round. Promo videos by Dryland Media of VIPs at the event have garnered a huge buzz for WSU Football - enticing return visits for athletic events. We use video, social media, email marketing, digital ads and Cougfan.com as media outlets to get word out about the event. 3 Page 27 of 48 8. Describe how you will promote lodging establishments, restaurants, and businesses located in the City of Pullman With event registration we include the hotel block links for three options for rooms. Booking starts right away. We utilize local Coug - owned and managed businesses for our meals, food options on the course, beverages, video production, photography, swag, etc. These local businesses are all supported and promoted during the event. We suggest "off course" food and shoppint options as well to get the players to shop in town during their time off the course. We invite Visit Pullman to be at the event to promote return tourism to Pullman. 9. Are you applying for Lodging Tax funds from another community (yes or no)? If yes, list the other jurisdiction(s) and amount(s) requested. No 10. What is the overall budget for your event/activity/project? What percent of the budget are you requesting from Pullman Lodging Tax Fund? Our overall expenses for the event are about $100,000. We are asking for ~25% of that amount as LTAC support. We also receive income/in-kind & cash donations of about ~$150,000 to make it a profitable fundraiser. 11. What will you cut from your proposal or do differently if full funding for your request is not available or recommended? Our tournament raises funds and we generally net positive allowing us to donate money to scholarships at WSU, Pullman Regional Hospital Foundation, the Cougar Collective and CougsFirst! Without LTAC funding we will need to use some of the money we get in sponsorships and team fees for marketing instead of being able to donate that amount to the organizations we're fundraising for. 4 Page 28 of 48 2026 Golf Tournament Fundraiser Budget for LTAC Category Item Description Expenses Revenue Day-of Revenue "Cheat Packages" (Mulligans, etc.) $2,760 Live & Silent Auction $13,375 Paddle Raise / Donations $13,100 Registration/Partnership Revenue Foursome registration ($4,500/team) $40,000 Sponsorships from CougsFirst! Partners $85,000 TOTAL REVENUE: $154,235 Golf Course Fees Greens fee + Carts $35,000 Food and Bev $15,000 Tournament Coordination $12,000 Misc. Fees and Supplies $10,000 TOTAL EXPENSES (NO MARKETING): 72,000 Marketing Signage $2,500 Branded swag w/ sponsor logos $2,500 Prizes from partner businesses $5,000 Videos by Dryland Media $8,500 Featured local businesses on holes $2,000 Social Media Advertising $1,000 CougFan Ads $1,500 Print Materials $1,600 Podcast creation and promotion $1,000 TOTAL MARKETING EXPENSES: $25,600 ALL EXPENSES $97,600 Page 29 of 48 Selection Criteria The LTAC will use the following criteria and point system in evaluating project proposals. Other relevant factions, such as the availability of funds, may also guide the decision process. INDEPENDENT PROJECT SCORING – Lodging Fund Project Evaluation – Basic Criteria Points Possible Score A. Potential to draw visitors to the area and increase overnight stays 20 _____ B. Expected economic Impact on Pullman Restaurants 20 _____ C. Expected economic impact on Pullman Retail Establishments 20 _____ D. Economic impact on surrounding towns 20 _____ E. The likelihood of return visits to Pullman by attendees of the event. 20 _____ F. The length of time or number of days that the grant funds will support. 20 _____ G. The applicant demonstrated history or organization and project success 20 _____ H. Project goals and or results can be objectively assessed 20 _____ I. Project will leverage award funds with additional funds or donated in-kind goods or services 20 _____ J. Project reflects partnerships with other local organizations and businesses to encourage cooperative tourism marketing and minimize duplication of services 20 _____ Total Points Available 200 0 _____ Amount Recommended: $_______________________Date:__________________________ Name of Requesting Party/Organization:___________________________________________ Name of Event/Activity/Project: __________________________________________________ Date of Event/Activity/Project: ___________________________________________________ Page 30 of 48 Page 31 of 48 Page 32 of 48 Page 33 of 48 Page 34 of 48 Page 35 of 48 Page 36 of 48 Page 37 of 48 Page 38 of 48 Page 39 of 48 Page 40 of 48 Page 41 of 48 Page 42 of 48 Page 43 of 48 Page 44 of 48 Page 45 of 48 Page 46 of 48  LODGING TAX ADVISORY COMMISSION APPROVED GRANT REQUESTS 2026 Organization / Agency Event DATES Grant Request LTAC Recommended Council Approval Reimbursed Amount American Junior Golf Association AJGA Junior at Palouse Ridge Withdrawn $ - $ - $ - $ - Pullman Chamber of Commerce Holiday Fest 2025 December 6, 2025 $ 10,000.00 $ 5,000.00 $ 5,000.00 Downtown Pullman Association Music on Main May 28 - August 20 $ 10,000.00 Cougs First! QB Classic Cougs First! August 6-8 $ 25,000.00 WSU Football Cougar Legends WSU Football Legends in Our Mind… July/August $ 3,600.00 $ 3,600.00 International Community Bengali New Year Celebration Palouse Summer Series Palouse Summer Series Pullman Market on Main Pullman Market on Main 2026 Year Long $ 150,000.00 $ 35,000.00 $ 35,000.00 Playfly Max Properties Cougar Athlete Youth Sport Clinics May - August $ 42,500.00 Grand Totals $ 241,100.00 $ 43,600.00 $ 40,000.00 $ - Budgeted External Grants $ 201,944.00 $ 201,944.00 $ 201,944.00 $ 201,994.00 Current Available $ (39,156.00) $ 158,344.00 $ 161,944.00 $ 201,994.00 Page 47 of 48  Pullman Chamber of Commerce Professional Services Agreement 2026 Over/Under ACCOUNT January February March April May June July August September October November December Grand Total Budgeted Budget Digital Marketing Budget Summary 25,485.00 10512.00 1,050.00 37,047.00 119,500.00 82,453.00 Website Maintenance 2,083.33 11338.33 2,083.33 15,504.99 50,500.00 34,995.01 Printing and Publications 0.00 1,500.00 1,500.00 Visitor Center Operations 919.83 1367.49 1,132.41 3,419.73 39,300.00 35,880.27 Event Development 0.00 0.00 31,500.00 31,500.00 Print Advertising 125.00 595.00 720.00 25,000.00 24,280.00 Professional Development 0.00 1,500.00 1,500.00 Staffing 12,355.15 13026.41 11,732.09 37,113.65 137,200.00 100,086.35 0.00 0.00 4th of July 12,500.00 12,500.00 41,556.00 29,056.00 National Lentil Fest 1,848.15 3825.19 334.51 6,007.85 76,707.00 70,699.15 Holiday Fest Grand Total 42,816.46 40,069.42 29,427.34 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 112,313.22 524,263.00 (411,949.78) Page 48 of 48