General Services Committee (Discontinued as of March 2024)
Regular MeetingRoswell, NM · September 20, 2017
Minutes
Regular Meeting of the General Services Committee
Held in the Conference Room at City Hall
September 20, 2017
Notice of this meeting was given to the public in compliance with Sections 10-15-
1 through 10-15-4 NMSA 1978 and Resolution 16-69.
B. ROLL CALL
The meeting convened at 3:32 p.m. with Chair Denny presiding; Councilors Henderson
and Mackey present. Councilor Sandoval was absent.
Staff Present: Elizabeth Stark-Rankins, Juanita Jennings, Caroline Brooks and Bill
Morris.
Guest Present: Lisa Dunlap, Larry Connolly, Judy Stubbs and Rita Kane-Doerhoefer.
C. APPROVAL OF AGENDA
Councilor Mackey moved to approve the September 20, 2017 Regular General Services
Committee meeting agenda as presented. Councilor Henderson was the second. A
voice vote was 3-0 and the motion passed with Councilor Sandoval being absent.
D. APPROVAL OF MINUTES
Councilor Mackey moved to approve the General Services Committee meeting minutes
for July 26, 2017. Councilor Henderson was the second. A voice vote was 3-0 and the
motion passed with Councilor Sandoval being absent.
E. NON-ACTION ITEMS
None
F. REGULAR ACTION ITEMS
1. Robert H. Goddard Planetarium Cost Recovery Guideline- Elizabeth Stark-Rankins
discussed the upgrades on the Planetarium to digital projection that will re-open in mid-
October. The Guideline reviews the principles and considerations that should factor into
setting fees. Ms. Stark-Rankins stated the fees were lower than Alamogordo fees.
Caroline Brooks discussed that the price on the renovation will be the same cost in 8
years to replace the equipment. Councilor Henderson moved to recommend to full
council the Robert H. Goddard Planetarium Cost Recovery Guideline. Councilor Mackey
was the second. A voice vote was 3-0 and the motion passed with Councilor Sandoval
being absent.
2. Special Events and Film Policy- Elizabeth Stark-Rankins discussed the changes in
the Special Events and Film Policy, such as adding and deleting items under general
guidelines and definitions. Ms. Stark-Rankins explained the Special Events and Film
Policy is a more manageable process for reviewing, approving, and supporting Policy.
Councilor Henderson moved to recommend to full council the Special Events and Film
Policy. Councilor Mackey was the second. A voice vote was 3-0 and the motion passed
with Councilor Sandoval being absent.
G. PUBLIC PARTICIPATION
Judy Stubbs and Rita Kane-Doerhoefer both discussed concerns for City service fees,
such as cones and barricades cost.
Larry Connolly discussed his concern on the fees for the Planetarium.
H. ADJOURNED
The meeting adjourned at 4:40 p.m.
Agenda
CITY OF ROSWELL
GENERAL SERVICES COMMITTEE AGENDA
Wednesday, September 20, 2017 at 3:30 p.m.
City Hall Conference Room
425 N. Richardson Ave., Roswell, NM 88202
Committee Chair: Tabitha Denny
Committee Vice Chair: Natasha Mackey
Committee Members: Steve Henderson, Art Sandoval
Staff Coordinator: Elizabeth Stark-Rankins
A. Call to Order
B. Roll Call
C. Approval of the Agenda
D. Approval of Minutes
1. July 26, 2017 Meeting Minutes 1
E. Non-Action Items
None
F. Action Items
1. Robert H. Goddard Planetarium Cost Recovery Guideline 2-9
2. Special Events and Film Policy 10-24
G. Public Participation
H. Adjourn (Next Meeting: October 25, 2017)
NOTICE OF POTENTIAL QUORUM – A quorum of the City Council may or may not attend, but there will not be debate by the City
Council. The Council, acting as attendees to an informational presentation, will not be discussing public business and no action will
be taken.
Notice of this meeting has been given to the public in compliance with Sections 10-15-1 through 10-15-4 NMSA 1978 and
Resolution 16-69. If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or
any other form of auxiliary aid or service to attend or participate in the hearing or meeting, please contact Human Resources at 575-
624-6700 at least one week prior to the meeting or as soon as possible. Public documents including the agenda and minutes can be
provided in various accessible formats. Please contact the City Clerk at 575-624-6700 if a summary or other type of accessible
format is needed. Printed and posted: 9-15-17
Regular Meeting of the General Services Committee
Held in the Conference Room at City Hall
July 26, 2017
Notice of this meeting was given to the public in compliance with Sections 10-15-
1 through 10-15-4 NMSA 1978 and Resolution 16-69.
B. ROLL CALL
The meeting convened at 3:31 p.m. with Chair Denny presiding; Councilors Henderson
Sandoval and Mackey present.
Staff Present: Elizabeth Stark-Rankins, Juanita Jennings, Caroline Brooks.
Guest Present: Lisa Dunlap.
C. APPROVAL OF AGENDA
Councilor Sandoval moved to approve the July 26, 2017 Regular General Services
Committee meeting agenda as presented. Councilor Henderson was the second. A
voice vote was 4-0 and the motion passed.
D. APPROVAL OF MINUTES
Councilor Sandoval moved to approve the General Services Committee meeting
minutes for June 28, 2017. Councilor Henderson was the second. A voice vote was 4-0
and the motion passed.
E. NON-ACTION ITEMS
1. Roswell Museum and Art Center Director’s Report- Caroline Brooks stated the 2017-
2021 museum strategic plan was approved at the Board of Trustees meeting. Ms.
Brooks discussed increasing visitation numbers and audience by targeting programs for
families, young professionals and seniors. The Roswell Museum and Art Center and
the Roswell Independent School District have been discussing possibilities for students
to tour the Museum to learn about art and science and enhance the relationship
between the two groups.
F. REGULAR ACTION ITEMS
1. Special Events and Film Policy- Elizabeth Stark-Rankins stated the policy changes
have been reviewed by the General Services and Finance Committees. Ms. Stark-
Rankins discussed the changes that have been incorporated into the draft document,
such as removing the waiver fee, adding an item to City Services and deleting item
number 11.a under Special Provisions. Ms. Stark-Rankins explained the Special Events
permit fee is more of a deposit after all charges have been added with the event.
Further discussion was held by committee members regarding the policy. Councilor
Henderson moved to recommend to full council the Special Events and Film Policy.
Councilor Sandoval was the second. A voice vote was 4-0 and the motion passed.
G. PUBLIC PARTICIPATION
None
H. ADJOURNED
The meeting adjourned at 4:02 p.m.
1
CITY OF ROSWELL
General Services Committee
City Hall Conference Room
425 N. Richardson, Roswell, NM 88202
Wednesday, September 20, 2017 at 3:30 p.m.
ACTION REQUESTED: Robert H. Goddard Planetarium Cost Recovery Guideline
BACKGROUND: The Robert H. Goddard Planetarium will complete a renovation of
the facility, including upgrades to digital projection, in mid-
October. With the re-opening of the facility, new and enhanced
programming will be developed to provide more frequent and
educational opportunities to the public. Tuesday night, Wednesday
afternoon, and Saturday programming will initially be developed to
be provided in the off-season. Day programming will be developed
during the summer season to provide access to our enhanced
tourism visitors.
Along with this programming comes the need to establish the level
of financial support desired from the Council and where admission
fees should make up the difference. Attached is a cost recovery
guideline that has been developed to help guide the Museum staff
to implement appropriate fees for this service. The guideline
reviews the principles and considerations that should factor into
setting the fees. Additionally, while fees are listed in the guideline,
flexibility is given to staff to make changes to the fees to maintain
the required level of cost recovery. In this case it is 30 to 50%.
FINANCIAL
CONSIDERATION: Establishing guidelines for the staff to work within is crucial for the
operation of our facilities and services. This type of guideline sets
the expectations by the Council and leaves the staff responsible to
ensure it is followed through. This also allows flexibility, within
certain parameters, for the staff to react appropriately to certain
conditions.
LEGAL REVIEW: Not applicable.
BOARD AND
COMMITTEE ACTION: Discuss and consider approval recommendation to the City Council
of the Robert H. Goddard Planetarium Cost Recovery Guideline.
STAFF
RECOMMENDATION: Approve and send to City Council the Robert H. Goddard
Planetarium Cost Recovery Guideline as presented.
2
CITY OF ROSWELL
COST RECOVERY GUIDELINE
ROSWELL MUSEUM AND ART CENTER
Robert H. Goddard Planetarium
I. PURPOSE
The Cost Recovery Guideline will provide a performance indicator for the City Council,
City Manager, and staff; consistency in rationale for the development of fees and
charges; and direction and contribution to decision making by administration.
Cost recovery is the amount of direct costs that each program, service, or facility will
recuperate utilizing fees, charges, or alternate funding sources versus tax-based
resources.
II. AUTHORITY: City Council Ratification Date: ___________
III. COST RECOVERY GUIDELINE PRINCIPLES
This guideline identifies principles that govern decisions regarding facility use at the
Roswell Museum and Art Center and Robert H. Goddard Planetarium (RMAC). It is also
recognized that these principles impact decision making around fees and costs.
Fee calculations will align with the RMAC principles of:
1. Working in partnership with individuals, groups, and organizations.
2. Encouraging and supporting local groups and organizations in co-coordinating and
organizing activities and events.
3. Enabling the growth of individuals and families and educating citizens and school-
age children through access to arts and culture, STEM programming, and social
activity.
4. Organizing and fostering access to activities, programs, services, and opportunities
based on the greatest public benefit, accessibility, convenience, and safety in a
friendly, welcoming, and clean environment.
5. Providing a spectrum of membership and programming options to fit a variety of
needs for individual involvement.
IV. PLANETARIUM RECOVERY TARGET
The overall recovery target, including the revenues and direct program subsidies, will be
50% with a minimum target of 30%. Cost recovery will be calculated by identifying direct
facility operating costs and comparing to direct revenues plus the annual subsidy /
discounted fees. This will allow for annual tracking and comparisons. It also ensures that
the City’s contribution to groups, organizations, and individuals will be identified and
recognized.
1|Roswell Museum and Art Center Cost Recovery Guideline
3
V. COST RECOVERY PLAN DEVELOPMENT AND METHODOLOGY
The following shall serve as the guideline and methodology for establishing the cost
recovery fee structure plan, developing annual programming budgets, and establishing
fees to be charged for services:
1. The thresholds shall include both minimum and target levels of cost recovery.
2. Strategies for achieving the minimum and target thresholds shall be established by
staff. These strategies may include immediate or gradual action depending upon the
best interests of developing and maintaining a strong program, achieving the target
within a reasonable time period, and current fiscal conditions.
3. The inability to meet the minimum threshold after these strategies have been
applied shall be reviewed by the staff for consideration of recommending
appropriate action which could include reducing costs, reducing the cost recovery
target, increasing fees, or eliminating the service.
4. Services that have achieved or exceeded their target threshold shall be evaluated to
determine if the target can/should be increased.
5. The cost recovery plan shall, where appropriate, also include specific other fee
considerations (i.e. benchmarking to a specific competitor) that may supersede cost
recovery target considerations.
6. Once a cost recovery plan is established, and within that context, staff shall have the
authority to set and adjust fees, except that no fee increase/decrease shall exceed
20% within a one-year period that has been established without approval of the City
Council.
7. As part of the annual budget process, the staff shall review the Cost Recovery Plan
and the performance of the service as compared to the plan and make any
recommendations for changes to the plan.
2|Roswell Museum and Art Center Cost Recovery Guideline
4
Methodology Flow Chart
Determine:
Costs
Services
Market Conditions
Demand
General Fund Capacity
Set Cost Recovery
Targets
Set Pricing
Unsuccessful? Implement Pricing Successful?
Review Fees Review Fees
Reduce Costs Increase Cost Recovery
VI.Reduce Recovery Target
VII. Eliminate Service
VIII.
3|Roswell Museum and Art Center Cost Recovery Guideline
5
VI. COST RECOVERY PLAN
The Cost Recovery Plan will be based on an overall cost recovery target of 50% with a
minimum of 30%. Cost recovery is based upon regular operational and replacement
expenses. The Cost Recovery Plan will be reviewed for possible adjustments annually for
fixed fees and rates as visitation and costs are better understood and tracked. The Fee
Structure and Discount Plan to achieve the Cost Recovery Plan is listed below.
User Category Fee Description
Adult (13-59) $5 Regular admission
Child (4-12) $3
Tots (3 and under) Free
Senior (60+)/Military $3
RMAC Member Free With valid RMAC ID
Roswell Resident $3 With ID showing Roswell,
NM
Group Admission (Up to 30 People) $90 per presentation Large groups or booked
Group Admission (Up to 60 People) $110 per presentation events including birthday
Group Admission (Up to 96 People) $130 per presentation parties
Interactive Add-Ons Cost of Program If requested for a group
Other plan elements include the following considerations:
1. Track and review planetarium visitation to determine optimal service times and
opportunities for program growth.
2. Track and review RMAC visitation to determine opportunities to capture other
visitors to the facility.
3. Review opportunities to service larger groups and book specific events such as
birthday parties.
4. Determine appropriate programming availability with respect to the types and
timing of programs.
VII. FEE SETTING METHOD
1. Due to the specific nature of this service, the most important consideration when
setting the fees will be the comparable services in the market.
2. The direct costs for this service will also be a main driver of determining the fees and
using this amount in conjunction with the cost recovery target.
3. Items 1 and 2 will be evaluated based on the anticipated minimum number of
participants to determine the fees.
4. Reduced fees shall be established for youth, senior, and military categories of users.
5. Non-residents use City services without making significant, compulsory tax
contributions to help support these services. It is reasonable to establish non-
4|Roswell Museum and Art Center Cost Recovery Guideline
6
resident differential fee rates for that service's indirect costs. Identification reflecting
a Roswell address will be required.
6. Individuals who purchase memberships to the RMAC shall have this service included
as part of their membership fee.
7. Group rates shall be established to allow for reservation of the facility and
associated services for groups, organizations, and special events.
8. Other group programming and the associated fee for groups such as the Roswell
Independent School District will be dependent on the services requested and the
level of participation. These services will be determined with the group and the
Museum Director.
9. Cancellation fees will be determined based on the number of cancellations and the
cost already incurred to prepare for the service.
10. Specialty programs such as laser shows shall have temporary fees established for
that specific program to ensure 100% cost recovery for those specific programs.
5|Roswell Museum and Art Center Cost Recovery Guideline
7
Supplementary Planetarium Data
Current Anticipated Annual Expenses
Category Estimated Annual Expenses
Planetarium Staffing Salary + Benefits $61,209
Annual Digistar Maintenance Plan $5,000
Annual Starball Maintenance $4,500
Utilities (based on 1750 sf) $1,313
Future Equipment Replacement (lifespan of projectors $31,250 (approximated total expense of
~8 years) $250,000 in 2025)
Future Facility Enhancements (chairs, carpet, sound $4,050 (based on current renovation
system, ~20 years) contributions of $81,000)
New Planetarium Shows $3,500 Cost $7,000-$12,000 each.
Anticipate ordering 1 every 2 years.
Supplies and Bulb Replacement $4,900
TOTAL $115,722
30% Cost Recovery = $34,717
50% Cost Recovery = $57,861
FY2017 Planetarium Attendance Numbers
JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
General 143 59 33 161 133 114 107 196 312 99 181 1,538
Visitation
RISD Schools 75 256 30 459 185 560 1,565
Private Schools/ 44 85 85 10 59 158 237 20 204 902
Groups
Birthdays 26 26
Space Camp 40 40
Pre-K Class 20 20
Special Events 870 180 66 100 447 1,663
TOTALS 914 254 144 298 476 199 100 295 655 734 679 832 5,640
Collected revenues for above visitation was: $6,610 or $1.17 per visitor (5.7% Cost Recovery)
Admission and fees for Pre-K Class, Birthday, Private Schools/Groups, and UFO Festival Laser Shows
were charged. RISD contributed toward planetarium maintenance fees in exchange for school tours. All
other programming was free of charge.
Without a change in visitation, a 30% cost recovery would equate to $6.16 per visitor on average. This
goal could not be achieved without a growth in visitation even considering the varied types of services
that will be provided including admission and group services. However, the goal would be to increase
visitation to current and future programming.
8
Comparable Planetarium Admission Prices
New Mexico Museum of Space History Admission Fees, Alamogordo
Planetary Galactic Universal Triple
Visitor Category Museum Film Planetarium
Combo (M+F) Combo (M+P) Combo (M+F+P)
Members Free $6.00 Free $6.00 Free $6.00
Adult (13-59) $7.00 $7.00 $5.00 $12.00 $10.00 $15.00
Senior (60+)/Military/NM
$6.00 $6.00 $4.00 $10.00 $8.00 $12.00
Resident
Children (4-12) $5.00 $5.00 $4.00 $8.00 $6.00 $10.00
Tots (3 & Under) Free Free Free Free Free Free
Planetarium at the Museum of Natural History Admission Fees, Albuquerque
Adults (13-59) $7.00
Seniors (60+) $6.00
Children (3-12) $4.00
9
CITY OF ROSWELL
General Services Committee
City Hall Conference Room
425 N. Richardson, Roswell, NM 88202
Wednesday, September 20, 2017 at 3:30 p.m.
ACTION REQUESTED: Special Events and Film Policy
BACKGROUND: Staff have been working to create a cohesive and more
manageable process for reviewing, approving, and supporting
special events held within the City. This change in process is
meant to improve the experience of the event holder as well as
staff and, hopefully, lead to improved events within the City.
In order to support the change in process, a guiding policy is
needed. This policy has been reviewed by General Services as well
as Finance Committee. The changes incorporated into the draft
document are reflective of these reviews. Pending a final approval
from General Services, this policy will move straight to the next
regular Council meeting.
FINANCIAL
CONSIDERATION: A fee schedule for City services is included in this policy. Each event
will have fees assessed depending on their needs and requests. The
goal with this policy is also to improve the cost recovery on these
events to ensure that basic City services can be funded more
appropriately while still providing the best service possible to event
holders.
LEGAL REVIEW: The City Attorney has reviewed this policy.
BOARD AND
COMMITTEE ACTION: Discuss and consider approval recommendation to the City Council
of the Special Events and Film Policy.
STAFF
RECOMMENDATION: Approve and send to City Council the Special Events and Film Policy
as presented.
10
City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 1 of 14
1.0 Purpose:
The purpose of this policy is to facilitate events and activities which are safe, enjoyable,
and well-coordinated, to provide guidelines by which the reviews, approvals,
administration, and implementation of special events are consistent in nature, and
attention is given to the use of City resources and infrastructure in support of such
activities. The City of Roswell strives to work well with residents, businesses, area
organizations, schools, churches, and other entities in the provision of special events.
(For the purposes of this document the term City shall be used to represent both the
governmental organization and Special Event Team).
2.0 General Guidelines and Definitions:
In doing so, the City has established a Special Event Team (SET) consisting of
representatives from the departments of Police, Fire, Parks and Recreation, Public
Affairs, Public Works, Administration, and other appropriate departments. In addition,
the City has appointed the Tourism and Event Manager to be the main point of contact
for all special events.
The Tourism and Event Manager, as a function of the Public Affairs Department which is
ultimately responsible for the coordination and implementation of events, is responsible
for accepting applications, reviewing proposals, and working with applicants to ensure
that the process is as efficient as possible and the events are in keeping with City
guidelines and policies. The City of Roswell is committed to achieving a process that is
responsive to the applicant, provides accurate and clear information, and encourages
community events that are safe, enjoyable, and well-coordinated.
Scope: This policy applies to special events and commercial filming as defined in this
policy. Private events are not subject to this policy. Events that occur wholly within a
City park property and do not affect other areas, such as streets, or do not require
special assignment of City resources are not required to follow this policy, but will
continue to be authorized through athe separate Special UseParks Permit process in the
Parks and Recreation Department.
Construction related street closures and demonstrations or vigils will also be permitted
through the Special UseParks Permit process. Additionally, this policy shall not apply to
City-operated event locations, such as the Convention Center, that host events regularly
as part of their normal business operations. If these venues are included as part of a
larger special event, this policy will apply in those cases.
Accountability. Communication. Excellence. Integrity. Teamwork.
11
City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 2 of 14
Private Events: Events wholly contained on private property and organized by the
property owner. These events are not subject to this policy.
Special Events: Any request(s) by residents, businesses, community organizations,
schools, churches, or other organizations to conduct specific activities and events on a
non-regular basis that are open and available for attendance by the general public and
require the assignment and use of City operations, services, and infrastructure beyond
normal business operations.
City Organized Events: Events organized and facilitated by City of Roswell personnel. No
staffing fees will be applied.
City Sponsored Serviced Events: Events organized and facilitated by private entities that
require substantial assignment and use of City resourcesdetermined by the City of
Roswell to warrant significant financial investment from the City and/or require
significant facilitation by City of Roswell personnel. Staffing fees may be applied at the
discretion of the Special Event Team. Appropriate fees will be applied.
City Sanctioned Authorized Events: Events organized and facilitated by private entities
that do not require substantial assignment and use of City resources and/or facilitation
by City of Roswell personnelto provide entertainment or financial benefit to the
community without additional financial investment or facilitation from the City, but
have been authorized under the terms of this policy to occur. Staffing fees may or may
not be applied at the discretion of the Special Events Team.Appropriate fees will be
applied.
Commercial Filming: Filming or photo taking for the purpose of creating a final product
intended for broad public consumption or viewing of a market audience beyond
personal use. and require the assignment and use of City operations, services, and
infrastructure beyond normal business operations.
Parades: Events that require the blocking of streets for purposes of entertainment
progressing down the street for public viewing. Parades provide a unique contribution
to the City by promoting community identity and providing cultural enrichment.
Block Parties: Events that require the blocking of streets for purposes of neighborhood
resident gatherings. Block party events are neighborhood supported events and are
designed to assist with creating a sense of community.
Normal Business Operations: Services provided through City departments as part of
their standard service model to meet routine, day-to-day citizen needs. Examples
include roll-off containers, pothole repair, and maintenance or repair of facilities.
Accountability. Communication. Excellence. Integrity. Teamwork.
12
City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 3 of 14
3.0 Application Process:
1. Application Process: The Tourism and Event Manager is the responsible staff
personavailable to assist and work with the Applicant during any part of the
application process. The process is intended to be convenient to the Applicant and
involves several easy steps:
a. Obtain and fill out a Special Event Questionnaire and Application available on-
line or by contacting the Tourism & Event Manager at (575-624-6860).
b. Submit application to the Tourism & Event Manager in person, via e-mail, or by
fax (575-624-6709).
c. The Special Event Team will review the application at its next regular meeting,
request follow-up information if necessary, consider the application including
costs, if any, and provide a response to the applicant in most cases no later than
ten working days from the date of the meeting. Approvals are forwarded
immediately and in some cases following receipt of an insurance certificate, if
applicable.
d. If the Applicant is requesting Lodgers’ Tax funding to support the event,
attendance at a committee meeting is required by the Applicant for Lodgers’ Tax
Funding.
2. Applicant: Applicants requesting a special events permit must be eighteen (18) years
of age or older.
3. Applications: Applications should be completed in full using the approved City
application form. To promote effective and timely reviews, applications should be
submitted no sooner than one (1) calendar year in advance of the event and no later
than one hundred twenty (120) calendar days prior to the event. Due to time
restrictions, reviews of applications received less than one-hundred twenty (120)
calendar days in advance of the requested special event date are not guaranteed to
be considered during this time frame. Unfortunately, in most cases, the City is
unable to accept applications received less than thirty (30) calendar days prior to a
proposed special event date due to time constraints. In cases of commercial filming,
the application must be submitted no less than fifteen (15) calendar days prior to
filming.
a. Lodgers’ Tax Funding: Any Applicant who is also applying for Lodgers’ Tax
Funding is subject to that policy and the requirements thereof.
Accountability. Communication. Excellence. Integrity. Teamwork.
13
City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 4 of 14
4.0 Location of Events:
In an effort to promote an enjoyable and safe atmosphere, special events conducted on
either public spaces or private property shall be reviewed by the City on a case-by-case
basis and evaluated to confirm that the proposed location does not cause a public
nuisance, evoke safety concerns, promote the misuse of public resources, or result in
any damage to infrastructure. Locations fees will be incurred as included in the City
Services Fee Schedule when the City property is included as a site of the event and it
cannot be utilized for other purposes including shelters, Pioneer Plaza, park property,
inflatable sites, concession facilities, and bathroom facilities.
Persons participating in commercial filming activities on private property shall obtain
written permission from the property owner prior to completing the permitting
application.
Commercial filming that requires the use of City property where others will not be able
to utilize the location for the duration of the use will incur a fee as included in the City
Services Fee Schedule. On-site commercial filming activities beyond the usual hours of 7
AM to 10 PM require special permission of the Public Affairs Department and maywill
incur an additional feeFilming Notification Fee to provide notice to affected residents or
business.
5.0 Frequency of Events:
As a means to reduce the impact on any particular area of the community, the City shall
review and limit the number of events in any one locationno more than four special
events, excluding commercial filming activities, per twelve-month period at its sole
discretionmay occur in any one location without the consent of the City. Under this
same philosophy, the total number of special events within the City that require the
closure or disruption of City streets and/or pedestrian pathways shall also be limited to
no more than four per calendar year within the same general location, excluding the
MainStreet Roswell district, without the consent of the City.
6.0 Security:
Security of an event should always remain a top priority for both the community and the
Applicant. As such, the City of Roswell, at its sole discretion, reserves the right to require
event security in all instances in which the City determines circumstances warrant
security in order to protect the health, welfare, and safety of the citizens of Roswell
and/or event participants. Private security is required for any special event in which
alcohol is served or sold. Security required will be determined by the City for any event
with admission fees and any event in which the anticipated attendance or the planned
Accountability. Communication. Excellence. Integrity. Teamwork.
14
City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 5 of 14
activity affects public safety. EMS and fire protection will be required as needed on a
case-by-case basis.
As a tool for the Applicant, we have included recommended levels of personnel for
events that do not require security, but the event holder wishes to provide it as an extra
precaution. The Applicant shall be responsible for staffing costs resulting from the use of
a security firm or may request to hire or use police officers to provide necessary event
security. The Applicant must hire licensed security personnel or peace officers who have
jurisdiction within the City of Roswell. If police officers are utilized for event security, the
minimum staffing levels included below will be required.
Listed below are the personnel level standards for the City and recommendations on
minimum staffing for security for the Applicant.
Estimated Event 501- 1,001- 2,001-
Greater than
0-100 101-200 201-500
Attendance 1,000 2,000 3,000 3,000
4 5 2 Officers for
Recommended 6 Officers
1 to 2 2 4 Officers Officers each 500
Minimum 2
Officers Officers Officers 1 1 additional
Staffing Sergeants
Sergeant Sergeant attendees
**All events should be individually assessed to ensure proper public safety manpower is
provided.**
Factors which may increase threat level or Factors which may decrease threat level or
staffing needs: staffing needs:
Need for personal protection for speakers,
Historically minimal attendance.
performers, or guests.
Events with multiple locations. Patron screening.
Night time events. Daytime events.
Outdoor venues. Indoor venues.
Live entertainment. Prior events of similar nature with no history
Venues with multiple entrances. of safety issues or police action.
Traffic control needs. Private security staff at event.
Specific threat to the event.
Other agency assistance.
Events involving alcohol sales.
Other factors determined by RPD staff.
Other factors determined by RPD staff.
If requesting City support from City entities for these purposes, please refer to the fee
schedule listed below.
Accountability. Communication. Excellence. Integrity. Teamwork.
15
City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 6 of 14
7.0 Cleanliness:
We ask the Applicant toTo help us protect our City resources, Applicants are required to
by returning the public spaces to a their original clean and orderly condition and
placeing all City property back in its original location. The Applicant shall agree to pay for
the cost of replacement or repair of any damage to the facility or equipment within that
public space caused from the use thereof. In order to preserve and protect the
aesthetics of our community, the Applicant shall refrain from applying any permanent or
semi-permanent markings to roads and pedestrian pathways.
8.0 Damage or Loss of Materials:
For events that are not operated or sponsored by the City, the City shall not be
responsible for damage or loss of materials used or left in any public spaces and does
not assume liability on groups or individuals attending an event within said public
spaces.
Damage to City facilities, trails, equipment, or other City property will require the
Applicant to pay for the costs of the repair or replacements plus $500.
9.0 Denial of Future Use:
In an effort to provide for a well-coordinated, enjoyable and safe event, it is important
that Applicants abide by City Ordinances, State and Federal laws, and this and other City
of Roswell Policies. Unfortunately, Ffailure to do so may result in the denial of usage of
the public space(s) and/or the issuance of a special event permit both at the time of the
infraction and in the future.
10.0 Indemnity:
Applicant must agree to indemnify, hold harmless and defend the City, its officers,
agents and employees from and against all liability for any and all claims, suits,
demands, and/or actions for damages, injuries to persons (including death), property
damage (including loss of use), and expenses including court costs and attorney’s fees
and other reasonable costs occasioned by or arising out of Applicants use of public
spaces and/or activities conducted in connection with or incidental to the requested
permit and arising out of or resulting from the intentional acts or negligence of
Applicant, its officers, agents, employees or persons participating in the event
sponsored by Applicant.
Applicant must further agree that they shall, at all times, exercise reasonable
precautions on behalf of, and be solely responsible for the safety of its officers, agents,
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City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 7 of 14
employees, participants, visitors, and other persons, as well as their property, while in
or on the public spaces or involved in activities in connection with or incidental to the
permitted use of the public spaces under this permit. It is expressly understood and
agreed that City shall not be liable or responsible for the negligence of Applicant, their
agents, servants, employees, customers, visitors and participants.
It will be further agreed with respect to the above indemnity, that City and Applicant
will provide the other with prompt and timely notice of any event covered in any way,
directly or indirectly, contingently or otherwise affect or might affect the Applicant or
City, and City shall have the right to compromise and defend the same extent of its own
interests.
Applicant will further agree that this indemnity provision shall be considered as an
additional remedy for the City and not as an exclusive remedy.
11.0 Insurance:
To protect the City and its citizens, the Applicant shall agree to provide liability
insurance insuring the above indemnity provisions, and products/completed operations
coverage, where applicable, in the following amounts:
1. Bodily injury: $100500,000 per person;
2. $1,000,000 per occurrence; and
3. Property damage: $100200,000 per occurrence.
Applicant shall further expressly agree that with respect to the above required
insurance, the City shall:
1. Be named as additional insured/or an insured as their interest may appear.
2. Prior to execution of a permit, be provided with the original certificate of insurance
or their insurance policy evidencing the above requirements.
12.0 Special Event Use of City Personnel:
Salary and overtime expenses for City personnel maycan be included as a City expense
and will be incorporated into the consideration of each event’s application and
anticipated support levels. However, salary or overtime for City personnel shall not be
charged directly to the Applicant. Rather, these expenses will be absorbed through the
City budget, Lodgers’ Tax award of funding, or as fees assessed per the City Services Fee
Schedule included with this document.
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City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 8 of 14
13.0 Special Provisions:
1. Food or Beverage Sales: If serving food and/or beverage to the public, the Applicant
must coordinate through the Health Departmentappropriate authority to obtain
necessary permits and information on proper dispensing and handling procedures.
The Applicant must have a business registration and license with a Tax ID #. The
Applicant must have City approval to serve or sell alcoholic beverages on public
property as part of an event and provide copies of such approval to the City. To
serve or sell alcoholic beverages at public events, it is the responsibility of the
Applicant to obtain the proper licensing and training from the New Mexico Alcoholic
Beverage Commission.
2. Restroom Facilities: For special events, it is the responsibility of the Applicant to
provide an adequate number of toilet facilities, including mobility impaired
accessible units, at the expense of the Applicant. This could also include hand
washing stations for purposes of Food and Beverage permitting.
3. Trash Pick Up & Removal: If not properly managed, the accumulation of trash and
debris can create a nuisance both during and after an event. In an effort to avoid
this, the Applicant is responsible for the removal of trash and litter during and after
the event. Groups in excess of 100 persons are required to remove bags of trash
from the public space the same day of the event and depending upon the number of
anticipated participants and type of activity may be required to rent a frontside-load
or roll-off container through the City’s solid waste provider. After the event, the
public space shall be left in as good or better condition than existed prior to the
event. The Applicant maycan request assistance with trash removal from the City
per the fee schedule included with this document.
4. Parking: In order to deter traffic disruptions and create a safe environment for
pedestrians, Applicants must ensure that adequate parking is available for the
special event. Applicant agrees that parking on non-paved surfaces shall be limited
to only those areas specifically designated by the City, if on public property.
5. Pyrotechnics/Special Effects: Use of pyrotechnics or certain special effects require
City of Roswell Fire Department standbys. All use of pyrotechnics or special effects
should be disclosed and discussed with the Public Affairs Department to ensure
appropriate on site assistance. Such standbys may require an additional fee.
6. Vendor Business Licenses: Vendors and event holders are required to obtain a City
of Roswell business license, unless exempt, in order to host these activities. A City of
Roswell business license maycan be obtained as part of this application process.
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City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 9 of 14
7. Barricades: The amount of barricades needed for an event will be determined by the
Streets department, Police department, and the event organizer.
8. Electrical Service: When required, all electric service shall be installed by a licensed
electrician. Any event requiring heavy electrical usage must identify needs with the
Tourism and Event Manager. Electric extension cords shall be utilized properly. Gauge
size of cords used must be compatible with equipment. They shall not be frayed.
They shall be completely covered with tape or other method to prevent tripping.
They shall be properly grounded.
9. Hydrants and Water Service: To use a metered adapter on a hydrant, approval will be
required from the City of Roswell Public Works. Any event requiring hydrant usage
must identify needs with the Tourism and Event Manager.
10. Amusement Rides: Amusement rides must meet the requirements set forth by New
Mexico Codified Law and Roswell City Ordinance including Chapter 7. All required
inspection affidavits, licenses, and fees shall be presented at the time of application
for such event.
11. Tents:
a. No tent shall be erected or used unless authorized by the City. Such authorization
shall not exceed the length of the event including setup and tear down time.
b. Tents shall not be treated with any substance or preparation which would
increase the rate of combustibility of the fabric. Tents shall not be erected or
used when subject to overloading by sleet or snowenvironmental impacts.
c. The ground occupied by a tent and the area within ten (10) feet of a tent shall be
cleared and maintained free of all flammable or highly combustible material or
vegetation. The provisions of this section shall not preclude the use of necessary
food for animals or other necessary materials incident to the purpose of the tent.
d. The provisions of this section, except as to safety, do not apply to temporary
tents under 120 square feet erected for the purpose of providing shelter at a
cemetery for a funeral, special occasions (such as picnics, private receptions, and
similar affairs lasting not more than one (1) day, Boy Scouts, or similar youth
organizations) when erected and used under the direction of properly trained
supervisors.
e. Any tent or canopy used for food warming or having an area greater than 120
square feet (10 x 12) and not used for cooking requires a 2-A: 10-B:C minimum
rated fire extinguisher in the appropriate number. (Travel distance to the nearest
extinguisher shall not exceed 75 feet).
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City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 10 of 14
12. Department of Transportation (DOT) Permit Approval: The Applicant is responsible to
apply for and obtain the necessary approval to close streets within DOT jurisdiction
including Main Street. The City can assist to generate the necessary maps and traffic
control plans for submission to DOT with the permit. An approved permit from DOT
must be submitted prior to issuance of a Special Event Permit from the City.
14.0 Assignment/Transfer:
It is expressly understood that any permit issued is exclusive to the parties named
therein and is not assignable or transferable.
15.0 Event Marketing and Advertising:
The Public Affairs Department will coordinate the efforts of all marketing and promotion
of any City Organized Event. The Public Affairs Department will oversee and approve any
City logo or intellectual property usage for any event and will approve or deny any
marketing or promotion for a City Sponsored Event. Any sponsorships will be managed
by the Public Affairs Department including monetary or in-kind sponsorships of staff,
equipment, etc. Any request for assistance with this from the Applicant will also be
managed through this department.
16.0 City Services:
In certain instances, the Applicant maycan request services, personnel, and/or
equipment from the City in order to conduct their special event. The City will make
every effort to assist the Applicant while keeping costs to a minimum; however, the City
cannot guarantee the availability of these services and must also remain cognizant of
the impact on City resources.
If requested and agreed to by the City with the granting of a special event permit, the
Applicant shall be responsible for expenses to the City connected with the holding of a
special event. This maycan include such things as additional clean up, barricades, police
officers, damage, or other expense to the end that the City shall be protected from the
gross expenditure of funds. Once the City has provided those items or services as agreed
to for the event, it is the responsibility of the event holder to provide additional items or
support to ensure the success of their event. In certain cases, the City may be able to
obtain additional resources, but it will be the responsibility of the event holder to
reimburse the City for any cost associated with the additional resources.
Prior to the issuance of a permit, the Applicant must provide an application fee and
other required documents. The Applicant will also provide to the City a permit fee based
on the size of the event or a filming permit fee for filming permits in accordance with
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City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 11 of 14
the approved City Services Fee Schedule as included with this document. The permit fee
will work similar to a deposit for the event and will be applied to the total bill owed the
City by the Applicant, but not included as part of the bill for City services.
Remaining fees owed the City will be billed to the Applicant within thirty (30) days of the
close of the permitted event. Unused portions of the permit fee will be returned to the
Applicant within thirty (30) days of the close of the permitted event.
If applicable, Applicant maywill be required to deposit with the City the estimated sum
in full for services the City has agreed to provide in accordance with the approved City
Services Fee Schedule as included with this document prior to the issuance of a permit.
17.0 City Services Fee Schedule:
Below is a list of fees that may will be imposed depending on the needs ofresources
used and approved for the Applicant. These fees are adopted and approved by the City
Council with the approval of this policy and can be amended by the City Council at any
time. Items not included in this list, but that may be requested by the Applicant, may
have an associated fee determined by staff at the time the item is needed until it can be
formally incorporated into this policy.
Except where otherwise noted in the fee schedule, location fees for special events will
be incorporated into the appropriate permit fee imposed for each event and will not be
charged separately.
No City staff member, group, or department shall waive or fail to impose the charging of
fees for resources used and approved for purposes of the event being held.
Item Cost Unit
Application Fee $35 Per Application
Special Event Permit Fee - Micro $200 (For Profit)
50-150 people
Event $100 (Non-Profit)
Special Event Permit Fee - Small $500 (For Profit)
151-300 people
Event $200 (Non-Profit)
Special Event Permit Fee - Medium $1,000 (For Profit)
301-500 people
Event $500 (Non-Profit)
Special Event Permit Fee - Large $1,500 (For Profit)
More than 500 people
Event $750 (Non-Profit)
Filming Permit Fee $50 Per Event
Photo Shoot Location Fee $50 Per Day Per Location
Film Crew Location Fee $100 Per Day Per Location
Filming Notification $1 Per Notification
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City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 12 of 14
Current Business
Business License Per License
License Fee
Police Officer $50 Per Hour
Police Officer (Sergeant) $60 Per Hour
Fire Apparatus with Crew $237 Per Hour, Minimum 2 Hours
Brush Truck with Crew $142 Per Hour, Minimum 2 Hours
ATV Ambulance with Crew $142 Per Hour, Minimum 2 Hours
Fire Inspector $57.42 Per Hour, Minimum 2 Hours
Standby Firefighter $40.90 Per Hour, Minimum 2 Hours
Other City Personnel (Parks,
Recreation, Sanitation, Special $20 Per Hour Per Person
Electronics, Marketing Services, etc.)
Required for employee being
Call Back Fee $50
called after initial set up
Shelter Reservation Fee $40 Per Shelter Per Event Per Day
Pioneer Plaza Fee $25/$50 Per ½ Day or Per Day
Other Park Property Fee $15 Per Event Per Day
Per Site/Per Pavilion Site
Designated Inflatable Sites $80/$90
(Includes electricity and water)
Concession Facility Use $100 Per Facility Per Day
Bathroom Facility Use $100 Per Facility Per Day
Set Up or Tear Down Fee $100 Per Day
Mobile Stage $1,000 32 feet x 15 ½ feet, First Day
Mobile Stage Extra Staging $250 8 feet, First Day
Mobile Stage $500 Each Additional Day
Mobile Stage Extra Staging $125 Each Additional Day
Portable Stage $250 20x20, Each Day
Portable Stage Setup & Tear Down $150 Per Setup
Shorter/Riser $125 20x20, Each Day
PA System $125 Per Event
Mobile Movie Screen Fee $25 Per Event
Music System $400 Per Event
Microphone/Stand $10 Each per Event
Sound Personnel $30 Per Hour
Podium $100 Per Event
Electricity (Park Property) $15 (Max $50) Per Hookup Per Event
Temporary Pole (Park Property) $100 Per Event
Blue Pole (As Needed) $200 Per Event
Electrical Hookup $50 Per Hookup
Electrical Spiders $100 Per Spider
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City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 13 of 14
Current Map Design
Map Design Fee Per Map Produced
Fee
Generator (Small) $500 Per Event
Tables $7.50 6 ft, Each Per Day
Chairs $15 Per 50 Chairs Per Day
Tent (10x10) $50 Each Per Day
Tent (20x20) $150 Each Per Day
Tent (40x40) $250 Each Per Day
1 Set of 50 Seats, Per Event
With Backs: H7’10” x L15’5” x
Bleachers $200
W 9’11’’
No Backs: H4’3” x L15’ x W9’
Each Per Event (1 per 25 people
Trash Cans - 55 gallon $10
recommended)
Trash Bags $20 Per Roll
Additional Clean Up for Litter or
$150 Per Incident
Other Incident
Roll-Off Including Delivery and Pick- Current Sanitation
Per Roll-Off
up Fees
Barricades $25 Each Per Event
Pre-Warning Sign $10 Each Per Event
Barrels $10 Each Per Event
Cones $5 Each Per Event
Informational Sign Boards $200 Each Per Event
Water Service Current Water Rates Per Meter
Installation Cost and
ATM Per Site
$5/Day
18.0 Waiver of Fees:
The City Manager may consider a reduction or waiver of fees on a case-by-case basis per
event per year. The Public Affairs Department will provide a list of applicable fees and
anticipated full cost for the event to the event holder. The event holder must submit a
written request to the City Manager to request a reduction or waiver of fees at least 30
days prior to the start of the event. Consideration of the request will be based on the
following criteria:
a. Impact of the event to the community
b. Inability of event holder to raise or obtain other funding
c. Potential impact to Gross Receipts or Lodgers’ Tax
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City of Roswell Policy Policy Name: Special Events and Film
Effective Date: 9/15/2017 Policy Number: PA0001
Revision Dates: Page 14 of 14
d. Scope of anticipated City services to support the event
Approved as
to Form: Date:
City Attorney
Policy Approved: Date:
Joseph Neeb, City Manager
Council Ratification
Date:
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