Occupancy Tax Board
Regular MeetingRoswell, NM · March 22, 2022
Minutes
MINUTES OF THE OCCUPANCY TAX BOARD
Tuesday, March 22, 2022, 2:30 p.m.
Committee Chair: Kerry Moore
Committee Members: Bonnie Bitzer, Justin Jones
Staff Coordinator: Kevin Wilson
A. CALL TO ORDER
The meeting was called to order at 2:30 p.m.
B. ROLL CALL
Members present: Kerry Moore, Justin Jones, Bonnie Bitzer.
Members of the public present: Patricia Andrade-Lancana, Sandra England.
Attending virtually: Rita Kane-Doerhoefer.
C. APPROVAL OF AGENDA
Member Bitzer motioned to approve the agenda. Member Jones was the second. A voice vote
was 3-0, the motion passed.
D. MINUTES APPROVAL
Member Jones moved to approve the minutes of the Sept. 21, 2021 meeting. Member Bitzer
was the second. A roll call vote was 3-0, the motion passed.
E. ACTION ITEMS
1. Recommendation of application for Position 1 Vacancy.
Members spoke with Sandra England as an applicant for the Position 1 Occupancy Tax Board
vacancy. England, who owns a short-term rental in Roswell, said she wanted to serve on the
board to increase communication with other short-term rental owners and serve the
community. Chairman Moore moved to recommend appointment of England's application to
be considered by the mayor's office. Member Jones was the second. A roll call vote was 3-0,
the motion passed. The recommendation will be sent to the mayor's office, which will either
approve the recommendation to the City Council or deny the recommendation.
2. Recommendation of application for Position 4 Vacancy.
Members spoke with Patricia Andrade-Lancada an applicant for the Position 4 Occupancy Tax
Board vacancy. England, who owns a short-term rental in Roswell, said she wanted to serve on
the board to increase communication with other short-term rental owners and serve the
community. Chairman Moore moved to recommend appointment of England's application to
be considered by the mayor's office. Member Jones was the second. A roll call vote was 3-0,
the motion passed. The recommendation will be sent to the mayor's office, which will either
approve the recommendation to the City Council or deny the recommendation.
F. NON-ACTION ITEMS
Public Affairs Director Juanita Jennings updated members on Lodgers' Tax and Convention
Center tax reports from December.
Staff Coordinator Kevin Wilson addressed members on the UFO Festival, scheduled for July1-3.
On March 21, the city announced Midland would be the headliner act for the festival's July 2
concert at Debremond Park. The group was the 2018 American Country Music award for Top
New Group. Tickets were to go on sale March 25 at UFOFestival.com.
Additional UFO Festival events include a series of guided tours at Bottomless Lake State Park,
the Alien Chase 5K/10K at Debremond Park, flight tours at the Roswell Air Center, an Alien
Crawl Bus Tour of area restaurants, glow-in-the-dark golf at Nancy Lopez Golf Course, a"Future
Shock" exhibit and B-movie screenings at the Roswell Musuem, a special Spring River Zoo
exhibit and the Roswell Invaders hosting the Alpine Cowboys for a four-game series.Member
Jones asked if organizers were seeking more restaurants for the Alien Crawl. Jennings said
organizers are comfortable with the number of restaurants currently taking part but said they
could get into contact with Johnnie Hector Lujan, who is coordinating the crawl.
She added the crawl, and other events, could use volunteers.
Andrade-Lancana suggested using area groups for volunteers, including the Altrusa Club, the
Optimists Club and the Garden Club. Jennings said she would pass the recommendation along
to Kathy Lay, the city's volunteer coordinator.
Jennings spoke of the city's upcoming app through Visit Widget. The app will include push
notification abilities in case of weather, event changes or new features.
Jones asked if a QR code could be added. Jennings said that was possible, provided the
business supplies the QR code and the city does not create one for the business. Jones asked
about outreach, noting he had not heard about the app. Jennings said the main push was the
city's social media page, along with news releases and information pushes to hotel
organizations.
Wilson updated members on an update to the special event form. The form has additional
questions for vendors to detail return on investment, their expectations and justifications for
event attendance and what kind of track record exists. Moore said an issue in the past would
be that vendors would simply answer "See attached" and attachments would not address the
questions. Jennings said she was hoping for $100,000 in lodger's tax in the next year's budget,
noting there were visible signs tourism was on an upward trend, but she said it was a decision
for the City Council.
G. PUBLIC COMMENT
No public comment was offered.
H. ADJOURN.
Chairman Moore moved to adjourn the meeting. Jones provided the second. A voice vote was
3-0, the motion passed. The meeting was adjourned at 3:09 p.m.
Agenda
OCCUPANCY TAX BOARD MEETING
Tuesday, March 22, 2022, 2:30 p.m.
ROSWELL Conference Room at Roswell City Hall
New Mexico 425 Richardson Ave. Roswell, NM 88201
Committee Chair: Kerry Moore
Committee Members: Bonnie Bitzer, Justin Jones
Staff Coordinator:Kevin Wilson
A. Call to Order
B. Roll Call
C. Approval of Agenda
D. Approval of the Minutes
1. Consider approval of the Sept. 21, 2021 Minutes
E. Action Items
1. Discussion and potential recommendation of Position 1 applicant.
2. Discussion and potential recommendation of Position 4 applicant.
F. Other Business/Non-Action Items/Information Items/Reports
1. Reports; Lodgers' Tax, Convention Center
2. UFO Festival Planning Report
3. Application process for FY23 Lodgers' Tax requests
G. Public Comment
H. Adjourn
Next Meeting: April 15, 2022.
Notice of this meeting has been given to the public in compliance with Sections 10-15-1through 10-15-4 NMSA 1978 and City Resolution
21-7 .
NOTICE OF POTENTIAL QUORUM - A quorum of the City Council may or may not attend, but there will not be debate by the City Council.
The Council, acting as attendees to an informational presentation, will not be discussing public business and no action will be taken.
If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or any other form of
auxiliary aid or service to attend or participate in the hearing or meeting, please contact - Human Resources at 575-624-6700 at least one
week prior to the meeting or as soon as possible. Public documents including the agenda and minutes can be provided in various accessible
formats. Please contact the City Clerk at 575-624-6700 if a summary or other type of accessible format is needed.
Printed and Posted Tuesday, March 15, 2022
Occupancy Tax Board Meeting
Tue, March 22, 2022, 2:30 PM - 3:30 PM ( MDT)
Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com /ioin/836628181
You can also dial in using your phone .
United States: +1 ( 408) 650-3123
Access Code: 836-628-181 New to GoToMeeting? Get the app now and be ready when your first meeting starts:
.
https://global gotomeeting.com /install/836628181
DRAFT MINUTES OF THE OCCUPANCY TAX BOARD
Tuesday, Sept. 21, 2021 2:30 p.m.
Committee Chair: Kerry Moore
Committee Members: Joe Desjardins, Bonnie Bitzer, Justin Jones
Staff Coordinator: Paige Smith
A. CALL TO ORDER
The meeting was called to order at 2:30 p.m.
B. ROLL CALL
Members present: Kerry Moore, Justin Jones, Bonnie Bitzer. Member Joe Desjardins was
absent.
C. APPROVAL OF AGENDA
Member Jones motioned to approve the agenda. Member Bitzer was the second. A voice vote
was 3-0, the motion passed with Member Desjardins absent.
D. MINUTES APPROVAL
Member Bitzer motioned to approve minutes from the meetings of March 16, April 21, May 18
and Aug. 17. Member Jones was the second. A roll call vote was 3-0, the motion passed with
Member Desjardins absent.
E. NON-ACTION ITEMS
Public Affairs Director Juanita Jennings said the July lodgers' tax collection totals were higher
than same-month totals from prior years. The increase was attributed to the UFO Festival. July
marked the first time in 19 months the occupancy rate exceeded 70%.
Chairperson Moore inquired about the number of bed and breakfast businesses in the city.
Mrs. Jennings replied there were not any. Mrs. Jennings added there were 64 known
short-term rentals in the city, and many were sent letters Aug. 13 for noncompliance on
lodgers' tax payment. An attempt was ongoing to have AirBnB collect and submit lodger’s taxes
on behalf of its clients.
Member Jones asked about the status of the Roswell Convention Center. Jennings said a
general facility operator has been hired. A soft opening is planned for September. A sales
manager has not been found yet. The goal is to have the center running at the beginning of
2022. The event waiting list is estimated at 75.
Mrs. Jennings reported the city council had a workshop the previous week to determine
American Rescue and Recovery Act funding. Those uses are still being determined.
Member Jones asked about toilets overflowing at the Convention Center during a July 4 event.
Mrs. Jennings said the underground sewer system was never replaced, and a sewer line
equipped to handle the center’s outflow was installed.
F. PUBLIC COMMENT
Larry Connolly said he planned to ask local real estate agents to donate to Keep Roswell
Beautiful, and implored citizens to engage city councilors and county commissioners about
beautification efforts.
G. ADJOURNMENT
The meeting was adjourned at 2:56 p.m.
CITY OF ROSWELL
CONVENTION CENTER FEE COLLECTION REPORT
December 2021
ROOM NIGHTS REPORTED BY MONTH:
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
FY 19 25,002 26,166 25,245 23,452 26,874 21,109 20,661 22,740 23,435 26,674 22,147 25,019 288,524
FY 20 26,110 27,491 24,378 22,767 25,834 19,924 19,890 19,441 20,280 17,664 8,018 11,373 243,170
FY 21 17,959 16,661 20,943 21,041 21,553 16,920 17,946 20,342 17,009 24,490 23,171 24,694 242,729
FY 22 28,402 30,239 24,575 22,238 20,216 19,849 145,519
Available
46,710 48,267 50,003 49,170 49,414 49,320 50,964 50,964 46,032 50,809 49,170 50,809
Room Nights
Occupancy % 60.8% 62.6% 49.1% 45.2% 40.9% 40.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
CONVENTION CENTER FEES COLLECTED BY MONTH:
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
FY 19 62,505 65,415 63,113 58,630 67,185 52,773 51,653 56,850 58,588 66,686 55,368 62,548 $ 721,310
FY 20 65,275 68,728 60,945 56,918 64,585 49,810 49,725 48,603 50,778 46,658 20,045 28,433 $ 610,500
FY 21 42,132 41,652 46,342 48,717 48,286 37,715 40,087 42,169 38,885 59,245 58,214 59,975 $ 563,419
FY 22 69,640 75,130 59,297 55,627 49,243 48,410 $ 357,347
Actual Room Nights Sold - Four Year Trend Actual Convention Center Bed Fee at $2.50
35,000 Four Year Trend
30,000 80,000
70,000
25,000
60,000
20,000 50,000
15,000 40,000
30,000
10,000
20,000
5,000
10,000
0 0
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
FY 19 FY 20 FY 21 FY 22 FY 19 FY 20 FY 21 FY 22
CITY OF ROSWELL
LODGERS' TAX COLLECTION AND COMMENTARY REPORT
December 2021
ROOM NIGHTS REPORTED BY MONTH:
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
FY 19 25,002 26,166 25,245 23,452 26,874 21,109 20,661 22,740 23,435 26,674 22,147 25,019 288,524
FY 20 26,110 27,491 24,378 22,767 25,834 19,924 19,890 19,441 20,280 17,664 8,018 11,373 243,170
FY 21 17,959 16,661 20,943 21,041 21,553 16,920 17,946 20,342 17,009 24,490 23,171 24,694 242,729
FY 22 28,402 30,239 24,575 22,238 20,216 19,849 145,519
Available
49,320 48,267 50,003 49,320 49,414 49,320 50,964 50,964 46,032 50,964 49,320 50,964
Room Nights
Occupancy % 57.6% 62.6% 49.1% 45.1% 40.9% 40.2% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
LODGERS' TAX COLLECTED BY MONTH:
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total
FY 2019 116,281 123,771 121,850 104,856 118,035 92,989 88,266 99,335 107,440 133,408 103,186 126,567 $ 1,335,986
FY 2020 122,326 135,551 118,752 108,720 119,894 85,494 80,122 83,863 92,050 82,999 32,867 44,713 $ 1,107,351
FY 2021 70,763 71,786 77,386 85,368 80,583 63,860 63,545 68,273 62,119 97,232 98,277 100,727 $ 939,920
FY 2022 124,007 147,203 107,274 95,448 82,363 80,029 $ 636,323
Actual Room Nights Sold - Four Year Trend Actual Lodgers' Tax - Four Year Trend
35,000 160,000
30,000 140,000
120,000
25,000
100,000
20,000
80,000
15,000
60,000
10,000
40,000
5,000 20,000
0 -
Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
FY 19 FY 20 FY 21 FY 22
FY 2019 FY 2020 FY 2021 FY 2022
SPECIAL EVENT PERMIT APPLICATION
Received Date: _______________________
Today’s Date: _______________________
Event Name: ________________________________________________________________ Event Date: ______________
Organization: _______________________________________________________________ Event Time: ______________
Event Address: ______________________________________ City/State/ZIP: ___________________________________
Website: ___________________________________ Phone: ______________ Email: _______________________________
Organizer: _____________________________________________________ Mobile: _______________________________
2nd Organizer: _________________________________________________ Mobile: _______________________________
Description of Event Logistics:
Instructions
1. Submit permit application 120 days prior to event.
2. 50% non-refundable deposit required 90 days prior to event. Fee must be paid in full 30 days
prior to event. Make checks payable to “City of Roswell” and list event name on memo line.
3. 90 days prior to the event you must submit insurance, permits and liscense for ALL event vendors.
4. 90 days prior to event all maps of event must be submitted
5. Email submission to info@roswell-nm.gov
Please see list of services provided by the city with applicable fee on page 2.
OFFICIAL USE ONLY
Fee paid: _________ Cash: _________ Check #: _________ Credit Card: _________
Approved by: ____________________________________ Insurance Company Name: ________________________
Permit #: _________________________ Date: _______________________ Policy #: ___________________________
1
EQUIPMENT RENTALS AND OTHER FEES
Equipment Price Service Request Needs
$30 per hour per person
City Personnel/ Emergency Personnel $55 per hour per person (Emergency)
Temporary Pole (Park Property) $100 per event
Blue Pole (As Needed) $200 per event
Barrel $2 each
Barricades $10 each
Warning Signs $10 each
Sand Bags $5 each
Programmable Signs $300 each
Cones $2 each
City Vehicles or Mobile Equipment $100 per day per vehicle
(Staff Must Operate)
$1 per trash bag, trash cans provided free
Trash Cans (44 Gallon)
(1 per 25 people recommended)
Sanitiation Roll-Off Container - 20CY $394 disposal charged seperatley
Sanitiation Roll-Off Container - 30CY $394 disposal charged seperatley
Sanitiation Container - 300 Gallon $54.44
Additional Clean Up for Litter or Other Incident $150 per incident
Damage to City Property Cost of repair per incident
For a complete list of services, please visit roswell-nm.gov/special-events.
I, _______________________________________, do hereby declare that the enclosed scheduled event will be conducted
in accordance with the requirements and recommendations made by the special event team. I understand that violations
of ordinances or statutes will not be encouraged or permitted. I also understand that this permit, if approved, may be
revoked by any member of the special event team, if, in their own opinion, any of the following occur: the event becomes a
public nuisance, violations of statues or ordinances are committed by any participant, any of the recommendations herein
referred to as the "EVENT PERMIT" are not met. I understand that any significant changes (date, time, logistics, location
and the like) to the event after the date it was reviewed by the special event permit committee will require that I resubmit
the "EVENT PERMIT" to the committee members and/or obtain approval of the changes from the Special Events manager.
I hereby agree to pay the City of Roswell for services rendered in full 14 days prior to the event.
Additionally, I understand that the City of Roswell and the special event team, will not be held responsible for changes
made by the event organizer or participating entities prior to or during the event.
Signature of Applicant: ______________________________________________ Date: _____________________
2
STREET CLOSURE FORM
Permit #: _______________________
Today’s Date: _______________________
Organization: ________________________________________________________________________________________
Address: ____________________________________________ City/State/ZIP: ___________________________________
Event Name/Purpose of Closure: _________________________________________________________________________
Contact Person: ___________________________ Phone: ______________ Email: _______________________________
Street(s) to be closed: __________________________________________________________________________________
Date(s) to be closed: ___________________________________________________________________________________
For all street closures, it is necessary to contact those in the immediate area to see if the local businesses and residences
have any special concerns. This is the responsibility of the organization making the request to close the street. Please
leave all contacted businesses your contact information in case an issue occurs.
Please attach a map of the immediate area with the residences/businesses marked that were contacted. Attach a map
showing how you propose to reroute traffic with any other traffic control that may be needed.
Please note that the city can set out barriers 1 hour earlier than the time requested to ensure knowledge prior to closure.
Email completed forms and additional documents to info@roswell-nm.gov.
Contacted
Business/Residence Address Concerns Email to send permit
Yes No
Fire Department Approved Not Approved Approved by: _____________________________
Concerns: __________________________________________________________________
Police Department Approved Not Approved Approved by: _____________________________
Concerns: __________________________________________________________________
3
EVENT DETAILS/SCORING
Please provide details on your event. Your event will be scored by the Occupancy Tax Board on a 100-point scale
based on Return on Investment (25 points), historical performance (20 points), estimated cost of City services (15
points), other economic impact (10 points), track record of timely document submission to the City (10 points), general
attendance (10 points) and uniqueness of the event (10 points).
Return on Investment (25 points): Detail the return on investment to the community based on tourism. Consider any
additional Lodgers' Tax generated as a direct result of your organization or event, along with any estimated attendance
from out-of-town visitors and estimated room nights in local lodging facilities.
Historical performance (20 points): Include award dollars used, prior attendance and room nights, plus Lodgers' Tax
per attendee.
4
Estimated cost of service request from City Departments (15 points): Please refer to Page 2 of application.
Other Economic Impact (10 points): Additional Gross Receipts Tax generated as a direct result of your organization or
event (restaurants, purchases in local stores).
5
General Attendance to Event (10 points): Please consider local and out-of-town attendees.
Uniqueness of the event (10 points): What makes this event different from others?
Occupancy Tax Board Use Only
Return on Investment (1-25): ________________ General Attendance (1-10): ________________
historical Performance (1-20): ________________ Timely document submission (1-10): ________________
Cost of City Services (1-15): ________________ Uniqueness of Event (1-10) ________________
Other Economic Impact (1-10): ________________ Total (100 possible) ________________
6
Get email alerts for Roswell
A daily email when new agendas and minutes are posted.