Occupancy Tax Board

OCCUPANCY TAX BOARD Tuesday, January 16, 2024, 2:30 p.m. Large Conference Room at Roswell City Hall 425 N. Richardson Ave. Roswell, NM 88201 Committee Chair: Kerry Moore Vice Chair: Sandra England Committee Members: Patricia Andrade-Loranca, Jane Oldrup Staff Representative: Ashley Myers- Palma A. Call to Order B. Roll Call C. Approval of Agenda D. Approval of Minutes Approval of October 17, 2023 meeting minutes. E. Action Items 1. Consider and make recommendation to the Mayor for position 6 (At Large) for the Occupancy Tax Board. Applicant 1- M. Gottlieb F. Other Business/Non-Action/Information Items/Reports 2. Review of Updated Lodgers’ Tax Funding Request Applications 3. Reports: Lodger’s Tax & Convention Center Bed Fees, Visitor Center Report G. Public Comments H. Adjourn Next Meeting: February 20, 2024 AGENDA STATEMENT Notice of this meeting has been given to the public in compliance with Sections 10-15-1 through 10-15- 4 NMSA 1978 and Resolution 23-40. If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or any other form of auxiliary aid or service to attend or participate in the hearing or meeting, please contact Human Resources at 575-624-6700 at least one week prior to the meeting or as soon as possible. Public documents, including the agenda and minutes, can be provided in various accessible formats, please contact the City Clerk at 575-624-6700. Printed and posted: January 12, 2024 NOTICE OF POTENTIAL QUORUM -- A quorum of the City Council may or may not attend, but there will be not be debate by the City Council. The Council, acting as attendees to an informational presentation, will not be discussing public business and no action will be taken. Occupancy Tax Board Meeting Tue, January 16, 2024, 2:30 PM (MDT) Please join my meeting from your computer, tablet, or smartphone. https://meet.goto.com/784626549 You can also dial in using your phone. (For supported devices, tap a one-touch number below to join instantly.) United States: +1 (571) 317-3112 - One-touch: tel:+15713173112,,784626549#  MINUTES OF THE OCCUPANCY TAX BOARD Tuesday, October 17, 2023 2:30 p.m. Committee Chair: Kerry Moore Committee Members: Sandra England, Patricia Andrade-Loranca, D Bhakta, Jane Ann Oldrup Staff Coordinator: Juanita Jennings Notice of this meeting was given to the public in compliance with Sections 10-15-1 through 10-15-4 NMSA 1978 and Resolution 23-40 A. CALL TO ORDER The meeting was called to order at 2:31 p.m. B. ROLL CALL Members present: Kerry Moore, Sandra England, , Patricia Andrade-Loranca. Members absent: D Bhakta and Jane Ann Oldrup Staff present: Juanita Jennings Guests present: Rita Kane Doerhoefer via online C. APPROVAL OF AGENDA Member England moved to approve the agenda as presented. Member Andrade- Loranca was the second. A vote was as follows: Kerry Moore – Yes; Sandra England– Yes; Jane Ann Oldrup- Yes; Patricia Andrade-Loranca- Yes and the motion passed 3-0 with Members D Bhakta and Oldrup being absent. D. APPROVAL OF THE MINUTES 1. Member England moved to approve the August 15, 2023 meeting minutes as with correction of $161,409. Member Loranca was the second. A voice vote was as follows: Kerry Moore – Yes; Sandra England–Yes; Patricia Andrade-Loranca- Yes and the motion passed 3-0 with Members D Bhakta and Oldrup being absent. 2. Member England moved to approve the September 26, 2023 workshop meeting minutes as presented. Member Loranca was the second. A voice vote was as follows: Kerry Moore – Yes; Sandra England–Yes; Patricia Andrade-Loranca- Yes and the motion passed 3-0 with Members D Bhakta and Oldrup being absent. E. ACTION ITEMS 1. Vice-Chair Approval- Member Moore moved to nominate member England. Member Loranca was the second. A voice vote was as follows: Kerry Moore – Yes; Sandra England– Yes; Yes; Patricia Andrade-Loranca- Yes and the motion passed 3-0 with Members D Bhakta and Oldrup being absent. F. NON-ACTION ITEMS 2. Position 2 (Lodging) Chair Moore provided Ms. Jennings a letter per Sec 2-97 Membership item 3 to provide to Mayor Jennings concerning D. Bhakta attendance. 3. Reports: Lodgers' Tax/Convention Center Collections for September report/August Activity: Juanita Jennings, the city’s representative for the board, discussed the Lodgers’ Tax and Convention Center fee reports. The city reported collecting $92,711 in Lodgers’ Tax fees for collections in September for August Activity and $49,567 for Convention Center Bed Fees remitted in September for August Activity. 4. Ms. Jennings provided an update to the RFP24-006 that will be posted for the City of Roswell to acquire or retain an Advertising Agency for Tourism. 5. PUBLIC COMMENT Rita Kane Doerhoefer congratulated Ms. England on her vice-chair role. 6. ADJOURNMENT The meeting adjourned at 3:01 p.m.  Monthly Visitor Center Store Report November 2023 Visitor Center Retail Store: • Welcomed 1726 guest, stayed November Visitation Report overnight 914 in Roswell or 53% and 77 Roswell locals. Nov. Comparison YTD Comparison • November sales total $6605. 2021 2022 2023 2021 2022 2023 • Top 5 items sold: Alien Glasses, City Roswell Only 86 33 77 1007 1401 1508 of Roswell Tee, Roswell Green “R” Tee, NM Outline Teal, NM Outline New Mexico Visitors 117 155 113 2305 2755 2786 Black Frost. (not including Roswell Area) • Online sales total for the month: US Visitors 1693 1946 1362 24400 28091 31866 $118.17 we captured 743 visitors to (not including New Mexico) our online store. International Visitors 80 146 174 313 1575 2403 Unknown 0 0 0 21 0 0 Totals Visitors 1926 2280 1726 28046 33825 38563 Numbers reflected above are by calendar year *Now closed on Sundays & Mondays* Total Visitor - Comparison 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec. Total 2023 1862 2081 5566 3674 3455 6053 5896 2073 2326 3851 1726 38563 2022 1249 1406 4166 2642 2731 3104 7484 2198 2875 3690 2280 2476 36301 2021 552 516 2335 1969 2454 3790 7527 1755 2293 2929 1926 1976 30022 2023 2022 2021 Facility Operations: • Posted events on Community Calendar, SeeRoswell.com and Visit Widget. • Promoted blood drives, small businesses, Spring River Zoo, Virtual Events, Roswell Museum and CSPs on KENW- Portales radio station every Thursday. • Updated inventory numbers at Visitors Center once a week and stock room once a month. • Worked on staff training to help with advancements. • Started promo Popcorn Friday to locals and visitors. • Started promo Hot Cocoa to locals and visitors. • Worked on Christmas promo for MainStreet Businesses Alien on a Shelf talked to all stores and distributed items. • Staff Meeting • Photo booth change out from Halloween to Thanksgiving, then Thanksgiving to Christmas. • Did Fall/Thanksgiving décor in side Visitor Center and outside. Then changed décor for Christmas inside and outside built Christmas tree out of donated hay bales and Parks put up lights and inflatables. • No city vehicles are assigned to Visitor Center TOP 5 ZIP CODES & SURROUNDING AREAS 1200000 1000000 800000 600000 400000 200000 0 AUSTIN EL PASO HOUSTON MIDLAND SAN ANTONIO Austin, TX: 78701, 78723, 78728, 78729, 78731, 78735, 78737, 78745, 78749, 78750, 78756, 78759 El Paso, TX: 79905, 79915, 79924, 79928, 79936, 79938 Houston, TX: 77001, 77020, 77035, 77059, 77063, 77080, 77095, 77386 Midland, TX: 79703, 79704, 79705 San Antonio, TX: 78201, 78210, 78216, 78228, 78233, 78240, 78247, 78248, 78251, 78253, 78254, 78259, 78264  Top 10 Items Sold - November 2023 700 $651.43 600 $520.00 500 $446.00 $388.00 400 $288.22 $273.00 $248.21 $240.97 $221.00 300 $202.00 200 73 79 100 26 22 19 18 26 15 13 10 0 Alien Glasses NM Outline NM Outline City of Roswell Youth - Beam Van Sticker Black Tie Dye Roswell Hat UFO Beam Teal Tee Black Frost Roswell Tee Green "R" Me Up Tee Tee Me Up Tee Tee Tee net_quantity net_sales YTD Revenue Comparison By Calendar Year $180,000 $160,000 $140,000 $120,000 $100,000 $80,000 $60,000 $40,000 $20,000 $0 Jan. Feb. Mar. Apr. May Jun. July Aug. Sept. Oct. Nov. Dec. Total 2023 $6,261 $8,111 $18,725 $14,836 $23,751 $26,428 $27,891 $9,539 $9,917 $15,235 $6,605 $167,297 2022 $5,375 $5,711 $15,383 $9,229 $11,351 $14,378 $42,913 $8,587 $16,885 $14,522 $7,299 $10,690 $162,323 2021 $2,620 $2,389 $6,510 $6,755 $9,308 $14,501 $41,541 $6,417 $9,093 $12,231 $7,284 $9,196 $127,845 2023 2022 2021