Parks & Recreation Commission
Regular MeetingRoswell, NM · June 25, 2018
Minutes
MINUTES OF THE PARKS AND RECREATION COMMISSION
Parks & Recreation Office
1101 W. Fourth Street
June 25, 2018
5:30 PM
Call to Order
Chair JaneAnn Oldrup called the June 25, 2018 meeting to order at 5:33 pm.
In Attendance
The following were present:
Members: Chair, JaneAnn Oldrup, Barry Mathison, James Edwards, Becky Joyce and
Hannah Robertson. The following were absent: Maegan Sanders and Kim Elliott.
Staff present included Elizabeth Gilbert, Director of Administrative Services; Jim Burress,
Director of Parks and Recreation; Marge Woods, Spring River Park & Zoo Superintendent;
Damian Cheatem, Recreation Supervisor; and Gina Montague, Administrative Assistant
APPROVAL OF AGENDA
Member Joyce motioned to approve the agenda including moving regular item #4 up to #1
on the agenda with all the remaining numbering to remain the same; member Robertson
seconded, a voice vote was unanimous, the motion passed as amended with members
Sanders and Elliott being absent.
APPROVAL OF MINUTES
1. Member Joyce motioned to approve the minutes of the April 16, 2018 meeting
and May 21, 2018 workshop, member Mathison seconded. A voice vote was
unanimous and the motion passed with members Sanders and Elliott being
absent.
REGULAR ITEMS (ACTION)
4. Request approval of the Parks and Recreation Fee Schedule - Elizabeth Gilbert
Elizabeth Gilbert led the Commission through the Fee Schedule along with a
council recommendation. The Commission reviewed the fee schedule and
discussed recommendations which will be passed along to the General Services
Committee at their next meeting on Wednesday, June 26, 2018. Member
Edwards motioned to raise all the adult sports fees $5, there was no second.
Member Mathison motioned to approve the fee schedule with the Commission’s
recommendations to the General Services Committee with a second from
member Joyce. A voice vote was 4-1 and the motion passed with members
Oldrup, Mathison, Joyce and Robertson voting yea. Member Edwards voted nay.
NON-ACTION ITEMS
1. All-inclusive Park Discussion – Jim Burress, Director of Parks and Recreation
Jim Burress gave a report on the all-inclusive park that the Parks Department
has been working on with the NM Autism Society. The City and the Autism
Society have come to a mutual agreement via a Memo of Understanding. The
MOU states that the Society will fundraise to purchase the specialized
playground equipment and the Parks Department will install it and maintain it. It
is proposed to be placed in Cahoon Park because of the current available
amenities there.
2. Discuss the price of the Alien Chase Race – Damian Cheatem, Recreation
Supervisor
Damian Cheatem, Recreation Supervisor explained that this race will be done
with chip timing which consists of small microchips in each participants bib. The
chips automatically clock each participants race time when they cross the finish
line. This eliminates the need for so many staff at the finish line trying to manually
clock each participant and record it as they finish. This is the largest race of the
year, with generally around 500 participants. The finishes are easier to manage
and much more accurate. However, as of now, the Recreation Department does
not own the equipment to do chip timing. Therefore, the equipment will need to
be rented and it is quite expensive. The Parks and Recreation Department has
been working to purchase their own chip timing equipment, but it hasn’t gone
through. Therefore, the cost to rent the equipment for this race has been passed
on to the participants. A price comparison across the state for similar races,
Roswell is still one of the least expensive.
3. Spring River Park and Zoo Update Report – Marge Woods, Zoo Superintendent
Marge Woods gave a presentation on the upcoming changes and developments
at the Zoo. It is expected the groundbreaking on the new Mountain Lion Exhibit
will be this fall. Some items we will work on over the next year will be new
signage, single-point entry into the zoo in order to charge an entrance fee,
marketing, and offering Zoo merchandise. In order to achieve these items we will
be pursuing business and individual donations, grants, and other avenues of
funding.
OTHER BUSINESS
PUBLIC COMMENTS
None
ADJOURN
The meeting was adjourned at 7:03 p.m.
Next Commission Meeting: August 20, 2018 at 5:30 pm
Agenda
ROSWELL PARKS AND RECREATION COMMISSION
Monday, June 25, 2018
Conference Room at Parks and Recreation
Commission Chair: JaneAnn Oldrup
Commission Members: James Edwards,
Barry Mathison, Maegan Sanders, Becky Joyce,
Kim Elliott, and Hannah Robertson
Staff Coordinator: Jim Burress, Director of Parks and Recreation
A. Call to Order
B. Roll Call
C. Approval of the Agenda
D. Approval of the Minutes
1. Consider approval of the April 16, 2018 meeting minutes and May 21, 2018
workshop minutes
E. Non-Action Items
1. All-inclusive Park Discussion – Jim Burress, Director of Parks and Recreation
2. Discuss the price of the Alien Chase Race – Damian Cheatem, Recreation Supervisor
3. Spring River Park & Zoo Update Report – Marge Woods, Zoo Superintendent
F. Regular Items (Action Items)
4. Request approval of the Parks and Recreation Fee Schedule
G. Other Business
5. Public Comments
H. Adjourn
Next meeting August 20, 2018
Notice of this meeting has been given to the public in compliance with Sections 10-15-1 through 10-15-4 NMSA 1978
and Resolution 17-49.
NOTICE OF POTENTIAL QUORUM – A quorum of the City Council may or may not attend, but there will not be debate
by the City Council. The Council, acting as attendees to an informational presentation, will not be discussing public
business and no action will be taken.
If you are an individual with a disability who is in need of a reader, amplifier, qualified sign language interpreter, or any
other form of auxiliary aid or service to attend or participate in the hearing or meeting, please contact Human Resources
at 575-624-6700 at least one week prior to the meeting or as soon as possible. Public documents including the agenda
and minutes can be provided in various accessible formats. Please contact the City Clerk at 575-624-6700 if a summary
or other type of accessible format is needed.
Printed and posted: June 22, 2018
MINUTES OF THE PARKS AND RECREATION COMMISSION
April 16, 2018
REGULAR MEETING 5:30 PM.
Call to Order
Chair JaneAnn, called the April 16, 2018 meeting to order at 5:49 pm.
The following were present:
Members: Chair JaneAnn Oldrup, James Edwards, Kim Elliott and Becky Joyce.
Staff present:
Jim Burress, Director of Parks and Recreation, Lisa Rosales, Administrative Assistant, and Merideth
Hildreth.
Public present:
Ivan Hall
APPROVAL OF AGENDA
James Edwards made a motion, to approve the agenda as presented; Becky Joyce was second. A voice
vote was unanimous and the motion passed, the April 16, 2018 agenda was approved.
APPROVAL OF MINUTES
James Edwards made a motion, seconded by Becky Joyce, to approve the minutes of the January 22,
2018 meeting. A voice vote was unanimous and the January 22, 2018 minutes were approved. Becky
Joyce made a motion, seconded by James Edwards, to approve the minutes of the February 21, 2018
special meeting. A voice vote was unanimous and the February 21, 2018 minutes were approved.
ACTION ITEMS
3. Vote on accepting the Recreation Cost Recovery Guideline-Elizabeth Gilbert
Elizabeth Gilbert was unable to attend the meeting. Jim Burress explained how the cost recovery
guideline would work. Mr. Elliott made a motion, seconded by Becky Joyce, to send the Cost Recovery
Guideline to the General Service Committee for approval with the request that cost recovery for youth
programming be lower. A voice vote was unanimous and motion passed.
E. Non-Action Items
4. Introduce the New Commission Members- JaneAnn Oldrup
JaneAnn introduced Kim Elliot a new commission member. JaneAnn also announced that Hannah
Robertson is the other new member on the Commission.
5. Presentation on Friends of the Zoo-Ivan Hall
Ivan hall stated that Friends of the Zoo is a fundraising organization to support the zoo. Mr. Hall whom is
the Treasurer of the organization stated that he is working on getting the 501 C3.
6. Directors Report- Jim Burress
The department is currently working on the budget. The Cemetery Board is voting to go forward with
the contract for the Architectural work for Columbarium’s. The pro shop is getting new led lights inside
and the liquor license has been sent to the state. Parks Department are putting up some backstops due
to not enough. Recreation department is getting ready to move to the new center. Sara Hall will be in
charge of programming and Damian Cheatem will be in charge of sporting.
OTHER BUSINESS
Ivan Hall stated that the Spring River Corridor Foundation was established 31 years ago which is a non-
profit support group to assist the city with Maintenance and improvements along the Spring River
Parkway. The foundation has some money in the account and has a few projects they are looking into.
Merideth Hildreth stated that Bill Morris has requested the Noon Optimist plan finalized and Cielo
Grande needs a master plan. Merideth Hildreth also stated she received a call from an angry citizen
about the way trees are being treated within the city. Mr. Burress stated he’s already spoken to the
citizen.
PUBLIC COMMENTS
None
F. Announcements
None
ADJOURN
Next meeting will be July 16, 2018 at 5:30 pm. James Edwards made a motion to adjourn; Becky Joyce
was second. The April 16, 2018 special meeting adjourned at 6:59 pm.
Submitted by: Lisa Rosales
CITY OF ROSWELL
Parks and Recreation Commission
Cahoon Park Office Conference Room
Roswell, NM 88202
Monday, June 18, 2018 at 6:00 p.m.
ACTION REQUESTED: Discuss and Consider Recommendation to General Services
Committee of Resolution 18-36: Recreation Division Fee Schedule
BACKGROUND: The Recreation Division of the Parks and Recreation Department
has been reviewing its current fee schedule to ensure it includes
the current fees and activities of the division. Additionally, the
division is preparing for a shift in its service model by adding
memberships to the structure. The memberships would work for
both the Roswell Adult and Recreation Center as well as the
Roswell Recreation and Aquatic Center planned for opening
within the next year.
Currently not included in this fee schedule are the fees that would
be associated with the aquatic facility. The division would like to
review this further and work with the awardee of the recent RFP
to ensure these fees are in line with the plans for operation.
These fees would be authorized as soon as the City Council adopts
the fee schedule, but there will need to be some operational
adjustments to ensure proper processing for some of them. This
includes a point of sale system and equipment be installed at both
facilities as well as a membership management process. Both of
these elements are in process now.
The documents included with this packet include the following:
• Resolution 18-36 Version A: This is the resolution that the
Committee is asked to review and consider recommendation.
This also shows the changes in the fees from what is currently
approved.
• Resolution 18-36 Version B: This is the resolution that the
Committee is asked to review and consider recommendation.
This shows some suggested changes from City Council
members.
• Fee Schedule for Publication: This is the fee schedule that will
be published and shared with the public as it is easier to read
and understand than the resolution. Currently matches
Version A.
• Comparable rates from other facilities.
• Visitation information and excerpts from the Aquatic Facility
Feasibility Study that details population information.
• Current cost recovery information.
• Cost Recovery Guideline recently passed by Council for
Recreation Programming.
FINANCIAL
CONSIDERATION: These will be the user fees that are charged to users of the
Recreation Division’s services. These fees are crucial to meeting the
cost recovery goal set with the recent approval of the Cost
Recovery Guideline for the Recreation Division. Revenue
information is included with this packet. The amount of revenue
that can be generated from these fees will be monitored and
tracked for ongoing adjustments and will depend on visitation and
usage of our services.
LEGAL REVIEW: Not applicable.
BOARD AND
COMMITTEE ACTION: Discuss and Consider Recommendation to General Services
Committee of Resolution 18-36: Recreation Division Fee Schedule
STAFF
RECOMMENDATION: None at this time.
Version A
RESOLUTION 18-36
A RESOLUTION TO SET FEES CHARGED BY THE CITY FOR THE RECREATION DIVISION OF THE
PARKS AND RECREATION DEPARTMENT.
WHEREAS, the City of Roswell provides services for the purposes of providing quality
recreation and programming services to the citizens of Roswell; and
WHEREAS, the City of Roswell requires associated fees to be in place for such services;
NOW THEREFORE, be it resolved by the governing body of the City of Roswell, New
Mexico that the following fees shall be amended and/or charged by the City of Roswell and that
these fees shall take effect upon the approval of this resolution:
Item Amended/New
Fee Description Current Amount Current Unit
Number Amount
23 Classroom $0/$5/$15 Per Hour $0/$5/$15
24 Main Auditorium $0/$5/$35 Per Hour $0/$15/$35
25 Big Room#22 $0/$15/$30 Per Hour $0/$15/$30
26 Lifelong Scholars $35 Per Class $35
27 Concerts $22/$33 1 Week/2 Weeks $0
28 Sports Conditioning Camps $30 Per Camp $30
29 Adult Volleyball (6 on 6) $160 Per Team $160
30 Adult Volleyball (4 on 4) $120 Per Team $120
31 Adult Volleyball (3 on 3) $85 Per Team $85
32 Youth Volleyball $35 Per Player $40
33 Spectator Admission $0.75 Per Person $1
33a Spectator Pass $0 Per Season $5
34 Adult Basketball (3 on 3) $85 Per Team $85
35 Adult Basketball (4 on 4) $125 Per Team $125
36 Adult Basketball (6 on 6) $200 Per Team $200
37 Tournaments $500 Per Team $0
38 Youth Basketball $35 Per Child $40
39 Football League (5 on 5) $125 Per Team $0
40 Soccer League (5 on 5) $35 Per Player $40
41 Vacation Fun-Full Day $12 Per Day $12
42 Vacation Fun-Half Day $6 Per Day $6
43 After School $6 Per Day $6
44 Summer Vacation-Paid in Full $390 Per Child $390
45 Summer Vacation-Monthly $140 Per Child $200
Vacation Fun and After School – Employee
45a $0 Per Child $0
Rate
46 Meeting Room $0/$12/$20 Per Hour $0/$12/$20
47 Tennis Court $10 Per Hour $14
48 Tennis Court-Lights and Electricity $4 Per Hour $0
49 Tennis and Sand Volleyball Group Activities 20% Total Received 20%
50 Sand Volleyball $20 Per Day $20
51 Little League-Player Fee for Youth $5 Per Player $0
52 Little League- Tournament Fee for Youth $7 Per Team $0
53 Wool Bowl-Adult Player Fee $8 Per Player $0
54 Wool Bowl-Adult Tournament $12 Per Player $0
55 Wool Bowl-Youth Player Fee $5 Per Player $0
56 Wool Bowl-Youth Tournament Fee $6 Per Player $0
57 Cielo Grande-Adult Player Fee $6 Per Player $0
58 Cielo Grande-Adult Tournament $12 Per Team $0
59 Cielo Grande-Youth Player Fee $5 Per Player $0
60 Cielo Grande-Youth Tournament Fee $6 Per Team $0
61 League Youth Player Fee $0 Per Player $5
62 League Youth Tournament Fee $0 Per Team $10
63 Adult Player Fee $0 Per Player $10
64 Adult Tournament Fee $0 Per Team $20
65 Non-League Field with Lights $0 Per Hour $75
66 Non-League Field without Lights $0 Per Hour $50
67 Open Grass Area $100 Per Day $0/$50/$100
68 Tournaments $100 Per Day $0
69 Locker Rooms $0/$25/$50 Per Day $0/$25/$50
70 Special Activities Area $500 Per Day $0/$250/$500
71 Complexes - League Use $0 Contract Based $0
Per Hour Without/
72 More Use of Time - League Use $15/$20 $0
With Lights
73 Coke Field-Single Game $20/$25/$40/$50 Per Game $20/$25/$40/$50
74 Coke Field-Double Header $40/$50/$80/$100 Per Game $40/$50/$80/$100
Per Day Without/
75 Tournaments $100/$150 $0
With Lights
Per Day Without/
76 Coke Field-Commercial Single Game $100/$150 $100/$150
With Lights
Per Day Without/
77 Coke Field-Commercial Double Header $150/$200 $150/$200
With Lights
Additional Clean Up for Litter or Other Minimum plus
78 $100 $150
Incident, Per Incident hourly charges
79 Damage $500 + Cost $500 + Cost
80 Admission Charged 15% of Collected $0
81 Reserved Park Area $15 $0/$0/$15
82 Sunken Garden (Cahoon Park) $45 3 Hour Period $45
83 Electricity and/or Water $15 Per Rental Period $15
84 Photo Shoot $50 Per Hour $0/$0/$50
85 Movies/Commercials $150 Per Hour $0/$0/$150
Other City Personnel (Parks, Recreation,
Per Hour Per
86 Sanitation, Special Electronics, Marketing $20 $20
Person
Services, etc.), Per Hour Per Person
Call Back Fee, Required for employee being
87 $0 Per Call $50
called after initial set up
Shelter Reservation Fee, Per Shelter Per Per Shelter Per
88 $40 $40
Event Per Day Event Per Day
Per Hour,
89 Pioneer Plaza $0/$10/$25 $0/$10/$25
Minimum 3 Hours
Per Site (Includes
Designated Inflatable Sites, Per Site/Per
90 $80/$90 electricity and $80/$90
Pavilion Site (Includes electricity and water)
water)
91 Concession Facility Use, Per Facility Per Day $0 $0/$100/$100
92 Bathroom Facility Use, Per Facility Per Day $0 $0/$100/$100
93 Set Up or Tear Down Fee, Per Day $100 Per Day $100
94 Mobile Stage, 32 feet x 15 ½ feet, First Day $1,000
Varies within Parks and Rec Fee
95 Mobile Stage Extra Staging, 8 feet, First Day $250
Schedule
96 Mobile Stage, Each Additional Day $500
Mobile Stage Extra Staging, Each Additional
97 $125
Day
98 Portable Stage, 20x20, Each Day $250
Portable Stage Setup & Tear Down, Per
99 $150
Setup
100 Shorter/Riser, 20x20, Each Day $125
101 PA System, Per Event $50 Per Hour $125
102 Mobile Movie Screen Fee, Per Event $0 $25
103 Music System, Per Event $0 $400
104 Microphone/Stand, Each per Event $50 Per Day $10
105 Sound Personnel, Per Hour $30 Per Hour $30
106 Podium, Per Event $0 $100
Electricity (Park Property), Per Hookup Per Per Hookup Per
107 $15 (Max $50) $15 (Max $50)
Event Event
108 Temporary Pole (Park Property), Per Event $0 $100
109 Blue Pole, Per Event $0 $200
110 Tables, 6 ft, Each Per Day $7.50 6 ft, Each Per Day $7.50
Per 50 Chairs Per
111 Chairs, Per 50 Chairs Per Day $15 $15
Day
112 Tent (10x10), Each Per Day $50 (+$50 Setup) Each Per Day $50
113 Tent (20x20), Each Per Day $150 (+$50 Setup) Each Per Day $150
114 Tent (40x40), Each Per Day $250 (+$50 Setup) Each Per Day $250
Bleachers, 50 Seat Set, Per Event (Backs:
115 H7’10”xL15’5”x W9’11’’; No Backs: $0 $200
H4’3”xL15’xW9’)
Trash Cans - 55 gallon , Each Per Event (1
116 $0 $10
per 25 people recommended)
117 Trash Bags, Per Roll $0 $20
118 Electrical Hookup, Per Hookup $0 $50
119 Electrical Spiders, Per Spider $100 Per Spider $100
120 Generator (Small), Per Activity $500 Per Event $500
121 Multipurpose Room $0 Per Hour $0/$15/$30
122 Other Park Property $0 Per Hour $0
Per Day Per
123 City Vehicles or Mobile Equipment $0 $100
Equipment
125 Daily Entry - Adult $0 $5
126 Daily Entry - Child $0 $3
127 Daily Entry - Tots $0 $0
128 Daily Entry - Senior/Military $0 $3
129 Daily Entry - Resident $0 $3
130 RARC - Billiards $1/$5 Per Visit/Month $1/$5
131 RARC - Cardio Room or Aerobics $1 Per Punch $1
Per Week
132 Membership - Adult $0 Resident/ Non- $10/$12
Resident
Per Week
133 Membership - Adult Couple $0 Resident/ Non- $15/$18
Resident
Per Week
134 Membership - Child $0 Resident/ Non- $5/$6
Resident
Per Week
135 Membership - Senior $0 Resident/ Non- $7/$9
Resident
Per Week
136 Membership - Senior Couple $0 Resident/ Non- $10/$12
Resident
Per Week
137 Membership - Family $0 Resident/ Non- $20/$25
Resident
138 Membership - Military Discount $0 Per Week 5%
139 Membership - Employee Discount $0 Per Week 5%
Per Month
140 Membership - Adult $0 Resident/ Non- $32/$40
Resident
Per Month
141 Membership - Adult Couple $0 Resident/ Non- $48/$58
Resident
Per Month
142 Membership - Child $0 Resident/ Non- $15/$18
Resident
Per Month
143 Membership - Senior $0 Resident/ Non- $25/$30
Resident
Per Month
144 Membership - Senior Couple $0 Resident/ Non- $38/$46
Resident
Per Month
145 Membership - Family $0 Resident/ Non- $65/$78
Resident
146 Membership - Military Discount $0 Per Month 10%
147 Membership - Employee Discount $0 Per Month 10%
Per Year Resident/
148 Membership - Adult $0 $350/$420
Non-Resident
Per Year Resident/
149 Membership - Adult Couple $0 $525/$630
Non-Resident
Per Year Resident/
150 Membership - Child $0 $150/$180
Non-Resident
Per Year Resident/
151 Membership - Senior $0 $250/$300
Non-Resident
Per Year Resident/
152 Membership - Senior Couple $0 $375/$450
Non-Resident
Per Year Resident/
153 Membership - Family $0 $700/$840
Non-Resident
154 Membership - Military Discount $0 Per Year 15%
155 Membership - Employee Discount $0 Per Year 25%
ADOPTED, SIGNED, AND APPROVED on this ____ day of _____________ 2018.
CITY OF ROSWELL:
Dennis J. Kintigh, Mayor
ATTEST:
Sharon Coll, City Clerk
Version B
RESOLUTION 18-36
A RESOLUTION TO SET FEES CHARGED BY THE CITY FOR THE RECREATION DIVISION OF THE
PARKS AND RECREATION DEPARTMENT.
WHEREAS, the City of Roswell provides services for the purposes of providing quality
recreation and programming services to the citizens of Roswell; and
WHEREAS, the City of Roswell requires associated fees to be in place for such services;
NOW THEREFORE, be it resolved by the governing body of the City of Roswell, New
Mexico that the following fees shall be amended and/or charged by the City of Roswell and that
these fees shall take effect upon the approval of this resolution:
Item Amended/New
Fee Description Current Amount Current Unit
Number Amount
23 Classroom $0/$5/$15 Per Hour $0/$5/$15
24 Main Auditorium $0/$5/$35 Per Hour $0/$15/$35
25 Big Room#22 $0/$15/$30 Per Hour $0/$15/$30
26 Lifelong Scholars $35 Per Class $35
27 Concerts $22/$33 1 Week/2 Weeks $0
28 Sports Conditioning Camps $30 Per Camp $30
29 Adult Volleyball (6 on 6) $160 Per Team $160
30 Adult Volleyball (4 on 4) $120 Per Team $120
31 Adult Volleyball (3 on 3) $85 Per Team $85
32 Youth Volleyball $35 Per Player $40
33 Spectator Admission $0.75 Per Person $1
33a Spectator Pass $0 Per Season $5
34 Adult Basketball (3 on 3) $85 Per Team $85
35 Adult Basketball (4 on 4) $125 Per Team $125
36 Adult Basketball (6 on 6) $200 Per Team $200
37 Tournaments $500 Per Team $0
38 Youth Basketball $35 Per Child $40
39 Football League (5 on 5) $125 Per Team $0
40 Soccer League (5 on 5) $35 Per Player $40
41 Vacation Fun-Full Day $12 Per Day $12
42 Vacation Fun-Half Day $6 Per Day $6
43 After School $6 Per Day $6
44 Summer Vacation-Paid in Full $390 Per Child $390
45 Summer Vacation-Monthly $140 Per Child $200
Vacation Fun and After School – Employee
45a $0 Per Child $0
Rate
46 Meeting Room $0/$12/$20 Per Hour $0/$12/$20
47 Tennis Court $10 Per Hour $14
48 Tennis Court-Lights and Electricity $4 Per Hour $0
49 Tennis and Sand Volleyball Group Activities 20% Total Received $1/person/day
50 Sand Volleyball $20 Per Day $20
51 Little League-Player Fee for Youth $5 Per Player $0
52 Little League- Tournament Fee for Youth $7 Per Team $0
53 Wool Bowl-Adult Player Fee $8 Per Player $0
54 Wool Bowl-Adult Tournament $12 Per Player $0
55 Wool Bowl-Youth Player Fee $5 Per Player $0
56 Wool Bowl-Youth Tournament Fee $6 Per Player $0
57 Cielo Grande-Adult Player Fee $6 Per Player $0
58 Cielo Grande-Adult Tournament $12 Per Team $0
59 Cielo Grande-Youth Player Fee $5 Per Player $0
60 Cielo Grande-Youth Tournament Fee $6 Per Team $0
61 League Youth Player Fee $0 Per Player $5
62 League Youth Tournament Fee $0 Per Team $10
63 Adult Player Fee $0 Per Player $10
64 Adult Tournament Fee $0 Per Team $20
65 Non-League Field with Lights $0 Per Game $75
66 Non-League Field without Lights $0 Per Game $50
67 Open Grass Area $100 Per Day $0/$50/$100
68 Tournaments $100 Per Day $0
69 Locker Rooms $0/$25/$50 Per Day $0/$25/$50
70 Special Activities Area $500 Per Day $0/$250/$500
71 Complexes - League Use $0 Contract Based $0
Per Hour Without/
72 More Use of Time - League Use $15/$20 $0
With Lights
73 Coke Field-Single Game $20/$25/$40/$50 Per Game $20/$25/$40/$50
74 Coke Field-Double Header $40/$50/$80/$100 Per Game $40/$50/$80/$100
Per Day Without/
75 Tournaments $100/$150 $0
With Lights
Per Day Without/
76 Coke Field-Commercial Single Game $100/$150 $100/$150
With Lights
Per Day Without/
77 Coke Field-Commercial Double Header $150/$200 $150/$200
With Lights
Additional Clean Up for Litter or Other Minimum plus
78 $100 $150
Incident, Per Incident hourly charges
79 Damage $500 + Cost Cost of Repair
80 Admission Charged 15% of Collected $0
81 Reserved Park Area $15 $0/$0/$15
82 Sunken Garden (Cahoon Park) $45 3 Hour Period $45
83 Electricity and/or Water $15 Per Rental Period $15
84 Photo Shoot $50 Per Hour $0/$0/$50
85 Movies/Commercials $150 Per Hour $0/$0/$0
Other City Personnel (Parks, Recreation,
Per Hour Per
86 Sanitation, Special Electronics, Marketing $20 $20
Person
Services, etc.), Per Hour Per Person
Call Back Fee, Required for employee being
87 $0 Per Call $50
called after initial set up
Shelter Reservation Fee, Per Shelter Per Per Shelter Per
88 $40 $40
Event Per Day Event Per Day
Per Hour,
89 Pioneer Plaza, Per 4 Hour Period $0/$10/$25 $0/$10/$25
Minimum 3 Hours
Per Site (Includes
Designated Inflatable Sites, Per Site/Per
90 $80/$90 electricity and $80/$90
Pavilion Site (Includes electricity and water)
water)
91 Concession Facility Use, Per Facility Per Day $0 $0/$100/$100
92 Bathroom Facility Use, Per Facility Per Day $0 $0/$0/$50
93 Set Up or Tear Down Fee, Per Day $100 Per Day $100
94 Mobile Stage, 32 feet x 15 ½ feet, First Day $1,000
Varies within Parks and Rec Fee
95 Mobile Stage Extra Staging, 8 feet, First Day $250
Schedule
96 Stages Each Additional Day $100
Mobile Stage Extra Staging, Each
97 $50
Additional Day
98 Portable Stage, 20x20, First Day $250
Portable Stage Setup & Tear Down, Per
99 $150
Setup
100 Shorter/Riser, 20x20, Each Day $125
101 PA System with Setup, Per Event $50 Per Hour $125
102 Mobile Movie Screen Fee, Per Event $0 $25
103 Music System, Per Event $0 $200
Microphone/Stand (After 1) , Each per
104 $50 Per Day $10
Event
105 Sound Personnel, Per Hour $30 Per Hour $30
106 Podium, Per Event $0 $25
Electricity (Park Property), Per Hookup Per Per Hookup Per
107 $15 (Max $50) $15 (Max $50)
Event Event
108 Temporary Pole (Park Property), Per Event $0 $100
109 Blue Pole, Per Event $0 $200
110 Tables, 6 ft, Each Per Day $7.50 6 ft, Each Per Day $5
Per 50 Chairs Per
111 Chairs, Per 50 Chairs Per Day $15 $15
Day
112 Tent (10x10), Each Per Day $50 (+$50 Setup) Each Per Day $50
113 Tent (20x20), Each Per Day $150 (+$50 Setup) Each Per Day $150
114 Tent (40x40), Each Per Day $250 (+$50 Setup) Each Per Day $250
Bleachers, 50 Seat Set, Per Event (Backs:
115 H7’10”xL15’5”x W9’11’’; No Backs: $0 $200
H4’3”xL15’xW9’)
Trash Cans - 55 gallon , Each Per Event (1
116 per 25 people recommended) with bags $0 $5
includes delivery & pickup
117 Trash Bags, Per Roll $0 $20
118 Electrical Hookup, Per Hookup $0 $50
119 Electrical Spiders, Per Spider $100 Per Spider $100
120 Generator (Small), Per Activity, First Day $500 Per Event $250
Generator (Small), Per Activity, Each
120a $0 $50
Additional Day
121 Multipurpose Room $0 Per Hour $0/$15/$30
122 Other Park Property $0 Per Hour $0
Per Day Per
123 City Vehicles or Mobile Equipment $0 $100
Equipment
125 Daily Entry - Adult $0 $5
126 Daily Entry - Child $0 $3
127 Daily Entry - Tots $0 $0
128 Daily Entry - Senior/Military $0 $3
129 Daily Entry - Resident $0 $3
130 RARC - Billiards $1/$5 Per Visit/Month $1/$5
131 RARC - Cardio Room or Aerobics $1 Per Punch $1
Per Week
132 Membership - Adult $0 Resident/ Non- $10/$12
Resident
Per Week
133 Membership - Adult Couple $0 Resident/ Non- $15/$18
Resident
Per Week
134 Membership - Child $0 Resident/ Non- $5/$6
Resident
Per Week
135 Membership - Senior $0 Resident/ Non- $7/$9
Resident
Per Week
136 Membership - Senior Couple $0 Resident/ Non- $10/$12
Resident
Per Week
137 Membership - Family $0 $20/$25
Resident/ Non-
Resident
138 Membership - Military Discount $0 Per Week 5%
139 Membership - Employee Discount $0 Per Week 5%
Per Month
140 Membership - Adult $0 Resident/ Non- $32/$40
Resident
Per Month
141 Membership - Adult Couple $0 Resident/ Non- $48/$58
Resident
Per Month
142 Membership - Child $0 Resident/ Non- $15/$18
Resident
Per Month
143 Membership - Senior $0 Resident/ Non- $25/$30
Resident
Per Month
144 Membership - Senior Couple $0 Resident/ Non- $38/$46
Resident
Per Month
145 Membership - Family $0 Resident/ Non- $65/$78
Resident
146 Membership - Military Discount $0 Per Month 10%
147 Membership - Employee Discount $0 Per Month 10%
Per Year Resident/
148 Membership - Adult $0 $350/$420
Non-Resident
Per Year Resident/
149 Membership - Adult Couple $0 $525/$630
Non-Resident
Per Year Resident/
150 Membership - Child $0 $150/$180
Non-Resident
Per Year Resident/
151 Membership - Senior $0 $250/$300
Non-Resident
Per Year Resident/
152 Membership - Senior Couple $0 $375/$450
Non-Resident
Per Year Resident/
153 Membership - Family $0 $700/$840
Non-Resident
154 Membership - Military Discount $0 Per Year 15%
155 Membership - Employee Discount $0 Per Year 25%
ADOPTED, SIGNED, AND APPROVED on this ____ day of _____________ 2018.
CITY OF ROSWELL:
Dennis J. Kintigh, Mayor
ATTEST:
Sharon Coll, City Clerk
City of Roswell
Parks &
Recreation Recreation
Fee Schedule Division
Below are the rates charged for different purposes within the Recreation Division of the Parks
and Recreation Department in the City of Roswell. All fees charged will be included in this list
and cannot be waived.
Programs, Daily Entry, and Membership
All recreation programs will have a per class fee established according to the Division’s Cost
Recovery Guideline. Participants in these programs may pay the class fee to participate. Specific
program fees are listed below, but others may be established as new programming is
developed and offered.
Athletic Programs
Sports Conditioning Camps $30 per camp
$40/player
Soccer League (5 on 5)
$35 for each additional family member
Volleyball
Adult Volleyball League (3 on 3) $85/team
Adult Volleyball League (4 on 4) $120/team
Adult Volleyball League (6 on 6) $160/team
$40/player
Youth Volleyball
$35 for each additional child
Basketball
Adult Basketball (3 on 3) $85/team
Adult Basketball (4 on 4) $125/team
Adult Basketball (5 on 5) $200/team
$40/player
Youth Basketball
$35 per each additional child in same family
Vacation Fun Programs
Vacation Fun Programming fees for After School and Spring, Thanksgiving, and Christmas
breaks are listed below.
Full Day $12/child
Half Day $6/child
After School $6/child
Vacation Fun Programming fees for the Summer program are listed below.
Prepaid in Full $390/child
Monthly $200/child
Full Day $12/child
Half Day $6/child
Page 1 of 6
Discount on Daily Rates $1/each
for Each Additional additional
Child in Same Family child
Daily Entry
The Recreation Division operates two facilities: the Roswell Adult and Recreation Center and
the Roswell Recreation and Aquatic Center. The rates below will allow access to either facility
for a single day of use. The visitor may use the facilities’ open access areas that are not reserved
for programming or special activities.
User Category Fee
Adult (13-59) $5
Child (4-12) $3
Tots (3 and under) Free
Senior (60+)/Military $3
Roswell Resident (ID Must Show
$3
Roswell, NM)
Spectator Admission $1/person
Spectator Pass $5/season
Billiards $1/Visit or $5/Month
Cardio Room or Aerobics $1/Punch on Card
Memberships
Memberships in the Recreation Division may also be purchased for recurring access.
Memberships include the following benefits:
1. Daily open admission to both facilities. Individual memberships for one facility may be
purchased at half the cost listed below.
2. Ability to participate in any regularly scheduled programming. This does not include
leagues and the participant must still register for the class.
3. Discounted admission to special activities and facility rentals.
Membership Week Month Annual
Category Resident Non-Resident Resident Non-Resident Resident Non-Resident
Adult (13-59) $10 $12 $32 $40 $350 $420
Adult Couple $15 $18 $48 $58 $525 $630
Child (4-12)* $5 $6 $15 $18 $150 $180
Senior (60+) $7 $9 $25 $30 $250 $300
Senior Couple $10 $12 $38 $46 $375 $450
Family (Up to 6
$20 $25 $65 $78 $700 $840
Members)
Military Discount 5% 5% 10% 10% 15% 15%
City Employee
5% 5% 10% 10% 25% 25%
Discount
Page 2 of 6
*Must accompany an adult or senior membership.
Facility Rentals
Facility use will be reserved according to the availability of the facility on a first come, first serve
basis. Where fees will be applied for specific purposes based on a group assignment, the groups
will be assigned as outlined below:
Group A is for internal City department and Roswell Independent School District use.
Group B fees are charged for this group when activities planned are community oriented
and open to the public. Members also receive these rates.
Group C fees are charged for this group when activities planned are not open to the public.
Room Rentals
Group Group Group
A B C
Roswell Adult and Recreation Center 807 N. Missouri
Classroom (Hourly) $0 $5 $15
Main Auditorium (Hourly) $0 $15 $35
Big Room #22 (Hourly) $0 $15 $30
Parks and Recreation Office 1101 W. Fourth Street
Meeting Room (Hourly) $0 $12 $20
Roswell Recreation and Aquatic Center
Multipurpose Room $0 $15 $30
Other Area Rentals
Most areas within our parks are available and open to the public on a first come, first serve
basis. Areas designated as group use areas within our parks can be reserved for private use
through a Special Use Permit process. When reserved, these areas would not be open to the
public.
Group Group Group
A B C
Locker Rooms per Day $0 $25 $50
Special Activities Area per Day $0 $250 $500
Open Grass Areas per Day $0 $50 $100
Photo Shoot per Hour $0 $0 $50
Movies/Commercials per Hour $0 $0 $150
Page 3 of 6
Reserved Park Area per Permit $0 $0 $15
$45/3 hour
Sunken Gardens (Cahoon Park) $0
period
Electricity and/or Water $0 $15 per period
Park Site Pavilions/Shelters $0 $40/day
$80 (includes
electricity)
Designated Inflatable Sites $0
$90 (includes
water)
Pioneer Plaza per Day $0 $10 $25
$100/Facility/
Concession Facility Use $0
Day
$100/Facility/
Bathroom Facility Use $0
Day
Cahoon Tennis Courts
The tennis courts are regularly open to the public for individual use on a first come, first serve
basis. Persons desiring to reserve the courts for private lessons or other group activities such as
private camps will be responsible for the fees below.
Court Time $14/hour/court
(Must be paid for in advance) (min. of 1 hour)
20% of the Total
Group Activities
Revenue Received
Sand Volleyball Courts
The sand volleyball courts are regularly open to the public for individual use on a first come,
first serve basis. Persons desiring to reserve the courts for private lessons or other group
activities such as private camps will be responsible for the fees below.
Court Time
$20/day/court
(Must be paid for in advance)
20% of the Total
Group Activities
Revenue Received
Sports Fields and Complexes
These areas must be reserved with the Recreation Division prior to use. Leagues may establish
an agreement with the City for season use of a field or complex which may waive the rental
fees. Use outside of this agreement will incur a fee.
League Use
Youth Player Fee $5/player
Page 4 of 6
Youth Tournament Fee $10/team
Adult Player Fee $10/player
Adult Tournament Fee $20/team
Non-League Use
Field with Lights $75/hour
Field without Lights $50/hour
Joe Bauman Stadium at Coca-Cola Field
This complex must be reserved with the Recreation Division prior to use. Leagues may establish
an agreement with the City for season use. With commercial use, basic field maintenance is the
responsibility of the user.
Non-Profit Use
Multiple Use Single Use
Single Game $20/game $40/game
Single Game with Lights $25/game $50/game
Double Header $40/game $80/game
Double Header with Lights $50/game $100/game
Commercial Use
Single Game N/A $100/game
Single Game with Lights N/A $150/game
Double Header N/A $150/game
Double Header with Lights N/A $200/game
Equipment Rentals and Other Fees
Other needs that can be supplied by the Division should be requested with the Special Use
Permit process.
Item Cost Unit
City Personnel $20 Per Hour Per Person
Required for employee being
Call Back Fee $50
called after initial set up
Set Up or Tear Down Fee $100 Per Day
Mobile Stage $1,000 32 feet x 15 ½ feet, First Day
Mobile Stage Extra Staging $250 8 feet, First Day
Mobile Stage $500 Each Additional Day
Mobile Stage Extra Staging $125 Each Additional Day
Portable Stage $250 20x20, Each Day
Portable Stage Setup & Tear Down $150 Per Setup
Shorter/Riser $125 20x20, Each Day
PA System $125 Per Event
Mobile Movie Screen Fee $25 Per Event
Page 5 of 6
Music System $400 Per Event
Microphone/Stand $10 Each per Event
Sound Personnel $30 Per Hour
Podium $100 Per Event
Electricity (Park Property) $15 (Max $50) Per Hookup Per Event
Temporary Pole (Park Property) $100 Per Event
Blue Pole (As Needed) $200 Per Event
Tables $7.50 6 ft, Each Per Day
Chairs $15 Per 50 Chairs Per Day
Tent (10x10) $50 Each Per Day
Tent (20x20) $150 Each Per Day
Tent (40x40) $250 Each Per Day
1 Set of 50 Seats, Per Event
With Backs: H7’10” x L15’5” x
Bleachers $200
W 9’11’’
No Backs: H4’3” x L15’ x W9’
City Vehicles or Mobile Equipment $100 Per Day Per Vehicle
Each Per Event (1 per 25
Trash Cans - 55 gallon $10
people recommended)
Trash Bags $20 Per Roll
Additional Clean Up for Litter or
$150 Per Incident
Other Incident
Electrical Hookup $50 Per Hookup
Electrical Spiders $100 Per Spider
Generator (Small) $500 Per Activity
$500 plus cost of
Damage to City Property Per Incident
repair
Page 6 of 6
User Information
Adult and Recreation Center Historical Visits
FY2013 FY2014 FY2015 FY2016 FY2017 Annual Avg.
109,669 91,873 124,999 120,114 120,122 113,355
Cahoon Park Pool Average Use = 3,333 visitors
monthly (Approximately 40,000 annualized)
Splash Pad Average Use = 1,200 visitors daily
POPULATION MARKET AREA POPULATION BY DISTANCE
Population Average Annual Change
2010 2015 2020 2010-2015 2016-2020
Radius Number Percent Number Percent Number Percent Number Percent Number Percent
(000's) of Total (000's) of Total (000's) of Total (000's) Change (000's) Change
0 to 3 Miles 42.4 65.7% 42.6 65.6% 42.9 65.1% 0.0 0.1% 0.1 0.1%
3 to 5 Miles 8.0 12.3% 8.0 12.4% 8.3 12.6% 0.0 0.2% 0.0 0.6%
5 to 10 Miles 7.9 12.3% 8.0 12.4% 8.2 12.5% 0.0 0.2% 0.0 0.5%
Subtotal 58.3 90.3% 58.6 90.3% 59.4 90.2% 0.1 0.1% 0.1 0.2%
10 to 15 Miles 1.7 2.7% 1.7 2.7% 1.8 2.7% 0.0 0.2% 0.0 0.6%
15 to 25 Miles 4.6 7.1% 4.6 7.0% 4.6 7.0% 0.0 0.0% 0.0 0.4%
Subtotal 6.3 9.7% 6.3 9.7% 6.4 9.8% 0.0 0.1% 0.0 0.4%
Total (0-25 Miles) 64.5 100.0% 64.9 100.0% 65.8 100.0% 0.1 0.1% 0.2 0.3%
Roswell 48.4 48.6 49.1 0.0 0.1% 0.1 0.2%
Source: Alteryx
AGE MARKET AREA AGE DISTRIBUTION
Age Groups 0 to 3 Miles 3 to 5 Miles 5 to 10 Miles 10 to 15 Miles 15 to 25 Miles Roswell U.S. Age
# % # % # % # % # % # % Population
Age 0-4 3,283 7.7% 512 6.4% 646 8.0% 101 5.8% 281 6.2% 3,780 7.8% 6.5%
Age 5-9 3,416 8.0% 569 7.1% 682 8.5% 121 7.0% 382 8.4% 3,947 8.1% 6.5%
Age 10-14 3,000 7.0% 614 7.6% 689 8.6% 136 7.8% 386 8.5% 3,516 7.2% 6.6%
Age 15-19 3,304 7.8% 561 7.0% 748 9.3% 127 7.3% 374 8.2% 3,908 8.0% 6.9%
Subtotal 13,003 30.5% 2,256 28.1% 2,765 34.4% 485 28.0% 1,423 31.3% 15,151 31.2% 26.5%
Age 20-24 3,012 7.1% 451 5.6% 712 8.9% 134 7.7% 348 7.6% 3,516 7.2% 7.1%
Age 25-29 2,795 6.6% 412 5.1% 510 6.4% 108 6.2% 291 6.4% 3,163 6.5% 6.8%
Age 30-34 2,777 6.5% 480 6.0% 474 5.9% 112 6.5% 298 6.5% 3,182 6.5% 6.6%
Age 35-39 2,221 5.2% 456 5.7% 432 5.4% 105 6.1% 263 5.8% 2,555 5.3% 6.3%
Age 40-44 2,275 5.3% 454 5.7% 446 5.6% 121 7.0% 269 5.9% 2,599 5.3% 6.8%
Age 45-49 2,386 5.6% 479 6.0% 481 6.0% 125 7.2% 295 6.5% 2,716 5.6% 7.1%
Age 50-54 2,733 6.4% 554 6.9% 505 6.3% 124 7.2% 309 6.8% 3,063 6.3% 7.3%
Age 55-59 2,577 6.1% 586 7.3% 495 6.2% 116 6.7% 282 6.2% 2,895 6.0% 6.5%
Age 60-64 2,309 5.4% 536 6.7% 402 5.0% 96 5.5% 217 4.8% 2,584 5.3% 5.7%
Age 65-69 1,921 4.5% 454 5.7% 295 3.7% 72 4.2% 169 3.7% 2,139 4.4% 4.2%
Age 70-74 1,446 3.4% 317 3.9% 195 2.4% 56 3.2% 143 3.1% 1,590 3.3% 3.1%
Age 75-79 1,150 2.7% 249 3.1% 148 1.8% 37 2.1% 111 2.4% 1,277 2.6% 2.4%
Age 80-84 967 2.3% 179 2.2% 102 1.3% 27 1.6% 74 1.6% 1,067 2.2% 1.9%
Age 85+ 1,019 2.4% 169 2.1% 68 0.8% 16 0.9% 58 1.3% 1,107 2.3% 1.9%
TOTAL: 42,591 100.0% 8,032 100.0% 8,030 100.0% 1,734 100.0% 4,550 100.0% 48,604 100.0% 100%
Median Age 34.4 39.6 30.3 36.4 33.5 33.8 37.0
Source: Alteryx
Trade Areas (in miles) - 3
Trade Areas (in miles) - 3-5
Trade Areas (in miles) - 5-10
Trade Areas (in miles) - 10-15
Trade Areas (in miles) - 15-25
INCOME
MARKET AREA INCOME
Radius Per Capita Incomes Median Household Incomes
Dollars Index Dollars Index
0 to 3 Miles $21,234 0.80 $40,448 0.77
3 to 5 Miles $24,856 0.94 $53,042 1.01
5 to 10 Miles $16,839 0.64 $41,081 0.78
10 to 15 Miles $21,241 0.80 $48,511 0.92
15 to 25 Miles $17,457 0.66 $46,018 0.87
Roswell $20,756 0.78 $41,418 0.79
Total U.S. $26,464 1.00 $52,599 1.00
Source: Alteryx
City of Roswell
Recreation Department
Historical Revenue and Expenses
March 28, 2018
FY2015 FY2016 FY2017 FY2018 YTD
Actual Actual Actual Actual
Recreation Revenue
Government Sales Tax 9,173 5,740 4,337 3,530
Programs 132,720 104,230 91,702 71,272
Concessions 33,076 15,478 2,526 3,550
Special Events 10,685 9,115 4,380 3,168
Rentals 13,663 16,963 17,647 9,350
Donations 14,520 111,600 16,727 7,298
Vending and Other 1,100 1,351 2,441 5,458
User Fee Revenue Total 214,937 264,477 139,759 103,626
Total Operating Expense 1,270,133 1,549,364 1,593,263 1,005,151
User Fee Cost Recovery % 16.92% 17.07% 8.77% 10.31%
CITY OF ROSWELL
COST RECOVERY GUIDELINE
PARKS AND RECREATION
Recreation Programming
I. PURPOSE
The Cost Recovery Guideline will provide a performance indicator for the City Council,
City Manager, and staff; consistency in rationale for the development of fees and
charges; and direction and contribution to decision making by administration.
Cost recovery is the amount of direct costs that each program, service, or facility will
recuperate utilizing fees, charges, or alternate funding sources versus tax-based
resources.
II. AUTHORITY: City Council Ratification Date: May 10, 2018
III. COST RECOVERY GUIDELINE PRINCIPLES
This guideline identifies principles that govern decisions regarding program
development in the City’s parks and recreational facilities. It is also recognized that
these principles impact decision making around fees and costs. A program is a planned
use of resources, over a set period of time, in a teaching/learning situation with stated
objectives which include:
1. the presentation or practice of a skill and/or activity;
2. socialization and enjoyment; and the use of leisure time;
3. fitness and health education and practices;
4. best practices in leisure activities.
Fee calculations will align with the Parks and Recreation principles of:
1. Working in partnership with individuals, groups, and organizations.
2. Encouraging and supporting activities and programs.
3. Enabling the growth of individuals and families through access to recreation and
social activity.
4. Educating citizens about healthy lifestyles and implications.
5. Organizing and fostering access to activities, programs, services, and opportunities
based on the greatest public benefit, accessibility, convenience, and safety in a
friendly, welcoming, and clean environment.
6. Providing a spectrum of membership and programming options to fit a variety of
needs for individual involvement.
1|Parks and Recreation - Programming
IV. PROGRAM BENEFIT CONTINUUM
As a whole, recreation programs span a continuum encompassing programs that benefit
the community as a whole through programs that serve primarily the individuals that
take part in them.
1. Community Benefit: Programs that not only provide recreation opportunities but
also meet a broader community goal. Senior programming or specialized recreation
programs respond to a clear community goal to “fill in the gaps” within our
community to serve underserved groups with limited resources and recreation
opportunities. Community benefit programs are also characterized by their
indivisible nature. Many people can take advantage of a trail, a park, or drop-in
activities at a community center without depleting the availability of the resource
significantly. Their use of that facility or opportunity does not preclude the use by
others.
2. Individual Benefit: Programs that are designed to meet the expressed needs of
participants for particular programs. Their benefit is primarily to the individual user
and space and access to the program is limited in availability or selective in nature.
Participation in the program by one user diminishes the availability of that program
to other users or, in the case of rentals, reserving a particular space restricts access
to that space by other members of the community.
3. Mixed Benefit: Programs that fall in the middle of the continuum. Rarely is a
recreation program strictly community or individual benefit. Most of the recreation
programs offered have some mix of both community benefit and individual benefit.
One example is summer day camps for youth. The community has expressed a clear
desire for programs that serve youth and families where they benefit by having a
safe, structured program for their kids to participate in healthy activities when
school is out. Day camp spaces, however, are limited in number and have significant
cost in staffing and supplies. The public benefits by having youth programming
available, especially when school is out, and the individual youth and families also
benefit from these opportunities. To the extent that these programs benefit the
community, they deserve some level of support and they are also candidates for
some level of cost recovery by user fees.
V. COST RECOVERY PLAN DEVELOPMENT AND METHODOLOGY
The following shall serve as the guideline and methodology for establishing the cost
recovery fee structure plan, developing annual programming budgets, and establishing
fees to be charged for services:
1. In recognition of the wide variety of service values and revenue generating
potentials of various activities, specific cost recovery thresholds shall be established
for each programming area at the most specific programming level that is
administratively practical.
2. The thresholds shall include both minimum and target levels of cost recovery.
2|Parks and Recreation - Programming
3. Strategies for achieving the minimum and target thresholds shall be established by
staff. These strategies may include immediate or gradual action depending upon the
best interests of developing and maintaining a strong program, achieving the target
within a reasonable time period, and current fiscal conditions.
4. The inability to meet the minimum threshold after these strategies have been
applied shall be reviewed by the staff for consideration of recommending
appropriate action which could include reducing costs, reducing the cost recovery
target, increasing fees, or eliminating the program.
5. Programs that have achieved or exceeded their target threshold shall be evaluated
to determine if the target can/should be increased.
6. The cost recovery plan shall, where appropriate, also include specific other fee
considerations (i.e. benchmarking to a specific competitor) that may supersede cost
recovery target considerations.
7. Once a cost recovery plan is established, and within that context, staff shall have the
authority to set and adjust fees, except that no fee increase/decrease shall exceed
20% within a one-year period that has been established without approval of the City
Council.
8. At the conclusion of each program and annually during the budget process, the staff
shall review the Cost Recovery Plan and the performance of the each program as
compared to the plan and make any recommendations for changes to the plan.
9. Other plan elements include the following considerations:
a. Track and review visitation to determine optimal service times and opportunities
for program growth and how to capture increased participation in the program.
b. Review opportunities to service larger groups and book specific activities such as
birthday parties.
c. Determine appropriate programming availability with respect to the types and
timing of programs.
10. Cost Recovery Tiers: These are categorized into four programming tiers:
a. Full Subsidy
b. Mostly Subsidized
c. Partial Subsidy
d. Self-Sustaining
The programming tiers
range from community
benefit (full subsidy) to
individual benefit (self-
sustaining) with most of the
recreation programming
being categorized on a
continuum between these.
3|Parks and Recreation - Programming
11. Secondary Filters: Evaluating a program based solely on the benefit continuum
would nicely categorize programs that are strictly community or individual benefit,
but does not adequately evaluate the majority of programs that are mixed benefit.
The following additional filters help to place mixed benefit programs into one of the
defined cost recovery tiers by taking into account additional factors such as time,
cost, commitment, and targeted populations.
a. Commitment: The level of commitment a program requires in order to be
offered has to be considered when evaluating cost recovery goals. The higher
the commitment, the more cost recovery will be necessary.
b. Popularity: Program and activity pricing should consider the market rate for
similar services as well as the demand. A very popular program with limited
space and a long waiting list may be a candidate for higher cost recovery, if it is
determined that demand exceeds supply or the price is significantly lower than
the going market rate. Alternatively, a high community benefit program may
require a price decrease because of market factors in order to be viable.
c. Direct Cost: Cost is another factor when considering cost recovery goals.
Programs with high cost and high community benefit may require higher cost
recovery than low cost programs with comparable benefit.
d. Target Market: Programs will be designed to meet the needs of those that are
served by the program. These can be broad markets as in community benefit
programs or more specifically targeted to specific age groups or service needs.
e. Partnerships: Programs are more cost effective when partnered with other
agencies and organizations. Examples include Boys & Girls Club, MainStreet
Roswell, Family Resource and Referral, and RISD.
4|Parks and Recreation - Programming
Methodology Flow Chart
Determine:
Costs
Services
Market Conditions
Demand
General Fund Capacity
Set Cost Recovery
Targets
Set Pricing
Unsuccessful? Implement Pricing Successful?
Review Fees Review Fees
Reduce Costs Increase Cost Recovery
VI.Reduce Recovery Target
VII. Eliminate Service
VIII.
IX. COST RECOVERY TARGET
The overall recovery target, including the revenues and direct program subsidies, will be
40% with a minimum target of 30%. Cost recovery will be calculated by identifying direct
operating costs and comparing to direct revenues plus the annual subsidy / discounted
fees. This will allow for annual tracking and comparisons. It also ensures that the City’s
contribution to the community, organizations, and individuals will be identified and
recognized.
5|Parks and Recreation - Programming
Direct program costs are those costs that are related to providing recreation classes,
programs, or activities and would not be incurred if recreation programs, classes, or
activities were not offered. Costs are specific to the program or activity and fluctuate up
or down based on the number of offerings of that activity or program. These costs are
variable and include program supplies plus contracted or staff wages that teach classes
or supervise programs.
Overhead costs are those costs that occur regardless if recreation classes, programs, or
activities are offered. These costs include support, administration, information
technology, ongoing maintenance costs, and capital improvement costs.
Additionally, each category of program shall have separate target cost recovery rates to
help establish clearer guidelines for staff when developing new programming. These
targets are listed below:
Program Types
Target Markets Aquatics Athletics Community/Shared Instructional
Youth 60-80 75-100 0-20 60-80
Young Adult 80-100 80-100 0-20 80-100
Adults 80-100 80-100 20-40 80-100
Families 60 40-60 0-20 40-60
Seniors 30 30 0-20 20-30
Specialty 20-40 20-40 0-20 20-40
Other Activities
Concessions 150
Facility Rental 100-150
Target Market segment programs are geared towards the age group that makes up that
market as well as the particular needs or interests for each demographic. Community or
Shared programs consist of multigenerational and typically annual or limited occurrence
activities. These programs can be ticketed where a fee is charged to participate or be
structured as drop-in activities that are either free or low cost and appeal to more than
one target market.
Community or shared activities should have a positive community benefit where the
activity contributes to enhanced property values, improving public health, addressing
social and environmental needs, and/or enhancing citizen quality of life.
Specialty target markets include either special groups such as disabled persons or
special purposes such as summer programs or special activities established for specific
groups of people.
As a guideline to help define which tier programs fall into, the following characteristics
should be considered:
6|Parks and Recreation - Programming
1. Full Subsidy Programs:
a. Primarily serve families, seniors, and specialty markets
b. Have high community benefit
c. Have a relatively low cost to operate programs
d. Higher fees would be a barrier to access programs
e. Contributes to the livability of the community and would likely not exist if the
City of Roswell did not offer them
2. Mostly Subsidized Programs:
a. Primarily serve families, seniors, and specialty markets
b. Have medium high community benefit and some individual benefit
c. Need additional resources to operate programs
d. Contributes to the livability of the community and may not exist if the City of
Roswell did not offer them
3. Partial Subsidy Programs:
a. Primarily serve young adults, adults, families, and seniors markets
b. Have low community benefit and medium high individual benefit
c. Need more substantial resources to operate programs
d. Clear demand exists for programs
e. Programs are not specialized; open to all who want to participate
f. Benefit individuals and the community by providing access to programs and
activities that promote healthy lifestyles and make Roswell a more attractive
place to live and raise a family
4. Self-Sustaining Programs:
a. Primarily serve youth, young adults, and adults markets
b. Have very low community benefit and high individual benefit
c. Need substantial or specific resources to operate programs
d. Clear demand exists for programs
e. Programs are specialized
f. Participation in these activities, programs, and rentals limits availability or
resources to the general public
g. Benefit individuals and the community by providing access to programs and
activities that promote healthy lifestyles and make Roswell a more attractive
place to live and raise a family
7|Parks and Recreation - Programming
VI. FEE SETTING METHOD
1. The direct costs for this service will be a main driver of determining the fees and
using this amount in conjunction with the cost recovery target.
2. Administrative or indirect costs including items such as facility wear and tear,
equipment maintenance/replacement, banking charges, software, insurance, and
other similar expenses shall also be included in the fee determination.
3. Items 1 and 2 will be determined and divided by the anticipated minimum number
of participants to determine the fees.
4. Reduced fees may be established for youth, senior, and specialty categories of users.
5. Non-residents use City services without making significant, compulsory tax
contributions to help support these services. It is reasonable to establish non-
resident differential fee rates for that service's indirect costs. Identification reflecting
a Roswell address will be required.
6. Individuals who purchase memberships shall have certain services included as part
of their membership fee.
7. Group rates shall be established to allow for reservation of the facility and
associated services for groups, organizations, and specialty activities.
8. Employees of the City of Roswell will be eligible for employee rates.
9. Cancellation fees will be determined based on the number of cancellations and the
cost already incurred to prepare for the service.
8|Parks and Recreation - Programming
MINUTES OF THE PARKS AND RECREATION COMMISSION
Workshop
Parks & Recreation Office
1101 W. Fourth Street
May 21, 2018
6:00 PM
Call to Order
Chair JaneAnn Oldrup, called the May 21, 2018 meeting to order at 6:00 pm.
In Attendance
The following were present:
Members: Chair, JaneAnn Oldrup, Maegan Sanders, Barry Mathison, James Edwards,
Becky Joyce, Kim Elliott and Hannah Robertson.
Staff present included Elizabeth Gilbert, Director of Administrative Services; Jim Burress,
Director of Parks and Recreation; Laurie Jerge, Recreation Superintendent; Sara Hall,
Recreation Supervisor, Kevin Dillon, Engineering; Bill Morris, Planning Manager; Damian
Cheatem, Recreation Supervisor
Guests present Juan Oropesa, City Councilor; Jacob Roebuck, City Councilor; Jeanine
Corn-Best, City Councilor; Angela Moore, City Councilor; Alison Penn, Reporter, Roswell
Daily Record.
Director of Administrative Services, Elizabeth Gilbert addressed the Commission on the
following items.
Commission Responsibilities
Act in an advisory capacity for items related to:
◦ Public parks and recreation and their related facilities
◦ Involvement in plans for parks, recreation facilities or sports programs
◦ Suggestions for funding sources
Promote the maximum use of parks, recreation programs and facilities and to serve
as a forum for public discussion
Coordinate plans with the Planning and Zoning Commission, as needed
Cooperate and coordinate with all city, school, state or federal agencies concerned
with community recreation
Implement, carry out and coordinate policies of the governing body with reference to
recreational facilities, activities and programs
Upcoming Items
New Recreation and Aquatic Facility
◦ Help with program development and participation at both facilities
Zoo Master Plan
◦ Community involvement and funding opportunities
Bike and Trail Master Plan
Cielo Grande Recreation Area Master Plan
Other?
Other Support Opportunities
Participate with other meetings – General Services Committee, City Council
Grow volunteer and instructor involvement and pool of people
Improve programming and citizen participation
Create partnerships with other organizations
Help to better involve the community in activities throughout the City
Other?
Direction of Commission
Where does the group want to head?
What topics are important to the group?
What support is needed from the group by the Council?
Other discussion?
Director of Parks & Recreation, Jim Burress addressed the Commission and let them know
about the approval of the engineering designs for the columbariums at South Park
Cemetery along with plans to improve the roads.
At Nancy Lopez Golf Course at Spring River, Jim Burress talked about the plans to improve
the Clubhouse, working with the Boys & Girls Club to increase the youth programming,
access and transportation to and from the golf course to the new recreation center.
The Parks Department continues to work their 5-year plan regarding infrastructure,
playgrounds and trees.
Jim Burress will be asking for the public’s input on what the needs of Roswell are regarding
sports fields and parks.
Recreation is putting together new programming and looking at cost recovery for the new
recreation center. Exploring marketing plan for recreation to better inform the public about
all of these new and exciting projects. Parks & Recreation is going to need volunteers and
financial support from the public to achieve all of its goals.
Spring River Zoo is partnering with the Albuquerque Zoo. Recently, staff went there and
looked at infrastructure, materials, logistics, training and marketing to learn from them what
they have already been through.
Every department has a major project and Parks & Recreation is driving forward.
Jacob Roebuck, City Councilor addressed the Commission stating that this workshop is to
come together to decide the direction and priorities for the City Council regarding Parks &
Recreation.
The Commission discussed at length marketing, signage, sports tourism, quality of life,
economic development, and communications.
ADJOURN
The workshop adjourned at 7:25 p.m.
Next Commission Meeting: June 18, 2018 at 6:00 pm
Submitted by: Gina Montague
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