Board of Adjustment
Regular MeetingRussellville, AR · June 3, 2021
Minutes
BOARD OF ADJUSTMENT
MINUTES
June 3, 2021 @ 5:00 p.m.
The Board of Adjustment held a special called virtual meeting on Thursday June 3, 2021 at 5:00
p.m.
Members Present
Chairman Blake Tarpley
Vice-Chairman Don Jacimore
Paul Gray
Members Absent
Secretary Justin Cothren
Wendell Miller
Visitors Present: Mayor Richard Harris, City Planner Sara Jondahl, Planner I Victoria
Marchant, Flood Manager Ben Gray, and City Engineering Tech Armando Diaz.
Welcome Visitors
The First Order of Business is a request to review and approve the minutes of the Board of
Adjustment May 6, 2021.
Member Jacimore made the motion to approve the minutes as written. The motion was seconded
by Member Gray and passed unanimously.
The Second Order of Business is a Variance from Article 3.6.1 to allow an 8’ fence despite the
6’ height limit, located at 206 Wisteria Court. Submitted by Mark Wright. (VARI-0521-000082)
Application was withdrawn by applicant.
Member Jacimore made the motion to withdraw the application. The motion was seconded by
Member Gray and passed unanimously.
The Third Order of Business is a Variance from Article 5, to allow an additional 200 square
feet of signage located at 2109 W Main Street. Submitted by Harrison French and Associates on
behalf of Walmart. (VARI-0521-000086)
Planner I Marchant said this application is to allow the replacement of the façade signage at the
Walmart neighborhood market located at 2109 West Main Street. They are varying from the
square footage by approximately 200 square feet. It is located within the West Main District. It is
an existing Walmart neighborhood market surrounded by a variety of uses including a massage
parlor, medical offices, a church, and residential homes. This application is to allow for the
replacement of that façade signage, which will exceed the maximum allotment for sign square
footage. They are proposing a total square footage of approximately 400 square feet, where the
maximum shall not exceed 200 square feet. In Article 9.3.2 the Board of Adjustment has been
given specific guidelines in order to grant a variance. 1. Applicant demonstrates that special
conditions and circumstances exist which are peculiar to the land, structure, or building involved
and which are not applicable to other lands. Staff was unable to find that special conditions or
circumstances exist. Precedence has been set for sign variances which allow a greater square
footage of signage than can be permitted in two instances: A. When a business is first being
constructed (when such business has illustrated special conditions exist); and B. When the
applicant is reducing the overall square footage and coming closer into compliance. No
precedence currently exists which has allowed a sign variance to go further out of compliance.
However, the proposed signage is not extravagant in nature, extraordinary in general size, there
is not an excessive number of signs, and they are decreasing from 6 signs to 4. 2. Non-
conforming uses in the area shall not be considered grounds for granting a variance. No other
non-conforming uses in the area were considered as grounds for granting this variance. 3. The
application demonstrates reasons that justify a variance and the variance is the minimum to make
reasonable use of the land. The granting of the variance is the minimum variance allowing
reasonable use of land. 4. Make a finding that granting the variance will be in harmony with the
general purpose and intent of the zoning code. The granting of this variance is in harmony with
the purpose and intent of the code. 5. The board of Adjustment may prescribe appropriate
conditions and safeguards. There are no additional safeguards required. 6. The Board of
Adjustment may not grant a variance to allow a use not permissible in the zone code. The
proposed use is in conformance with the Table of Permitted Uses.
Staff recommends denial of this application to allow approximately 400 square feet of
signage on the front of this building however staff would support an approval to retain
the existing square footage allotment of 316.41 square feet on this frontage as a result
of the findings below:
1. No special conditions were found
2. There is currently no precedence for increasing a signage square footage which
is already over the total square footage allotment making the signage further out
of compliance.
Member Tarpley clarified that the applicant was over 200 square feet but they’re currently at 316
square feet. Planner I Marchant confirmed the applicant was currently at 316 square feet and was
proposing to go to 400 square feet.
Member Jacimore asked if the square footage of the signage was based off the square footage of
the building.Planner I Marchant stated signage on the façade is permitted at one sign not
exceeding two square feet for each one linear foot of building face. However there is a 200 foot
maximum limit set on that façade signage.
Member Jacimore asked what was done on the East Main Walmart signage at the previous Board
of Adjustment Meeting. Planner I Marchant stated they were varying but they were coming
closer into compliance. So that was one of those situations where although they were still over
that maximum square footage, they were bringing their overall down and closer into that 200
square foot compliance.
Jessica Ellington of Harrison French and Associations spoke on behalf of Walmart Incorporated.
She stated she was there to ask for this variance and that Walmart was doing a rebranding. They
were taking away the bright loud green and they were replacing that and going back to a more
neutral Walmart blue. Due to this rebranding, they were looking at making all of the Walmarts
more uniform and in doing so they were looking to have more uniform signage. One of the
things they would like to do is center the building signage and in doing so they feel like going
from a 3’6'' to a 4’6” in height on that main neighborhood market with the spark it would make a
difference in the aesthetics of the building to make it a little more visible. It was currently offset
and in addition that is the only sign that we are increasing the size of. Everything else is being
replaced like for like. Just bring it in with the rebranding and the color changes that Walmart is
incorporating.
Member Gray stated he was not seeing how the size of the sign is going to make it more
aesthetically pleasing. He asked Ms. Ellington if it was just for uniformity? Ms. Ellington stated
they did want uniformity. They were going through a major rebranding where they’re taking out
the knockout green. They were bringing everything so that they’ll have that trademark Walmart
blue. Also, they were looking to center the signs on the neighborhood markets and felt like it
needed to be a little bit bigger in doing so.
Member Gray made a motion to deny the increase in signage but approve the applicant to stay at
the current square footage of 316.41 square feet per staff’s recommendation. The motion was
seconded by Member Jacimore and passed unanimously.
Meeting Adjourned.
_________________________________
Agenda
The Russellville Board of Adjustment will hold its regular monthly meeting on Thursday
June 3, 2021 at 5:00 p.m. in City Hall Council Chambers.
BOARD OF ADJUSTMENT AGENDA
Welcome Visitors
Welcome and Call to Order Chairman Wendell Miller
Attendance Secretary Justin Cothren
Approval of Minutes May 6, 2021
Unfinished (Old) Business None
New Business
Item 1 APPLICATION WITHDRAWN Variance from Article 3.6.1 to allow an 8’
fence despite the 6’ height limit, located at 206 Wisteria Court. Submitted by
Mark Wright. (VARI-0521-000082)
Item 2 Variance from Article 5, to allow an additional 200 square feet of signage located
at 2109 W Main Street. Submitted by Harrison French and Associates on behalf
of Walmart. (VARI-0521-000086)
Get email alerts for Russellville
A daily email when new agendas and minutes are posted.