Board of Adjustment
Regular MeetingRussellville, AR · July 6, 2023
Minutes
BOARD OF ADJUSTMENT
MINUTES
July 6, 2023 @ 5:00 p.m.
The Board of Adjustment held a meeting on Thursday July 6, 2023 at 5:00 p.m.
Members Present
Wendell Miller, Chairman
Don Jacimore, Vice Chairman
Wayne Cummings
Josh Stroud
Justin Cothren
Members Absent
NONE
Visitors Present: City Planner Sara Jondahl, Planner I Victoria Marchant, Cody Smith, Jim
Wooten
Welcome Visitors
The First Order of Business is a request to review and approve the minutes of the Board of
Adjustment June 1, 2023.
Member Stroud made a motion to approve the minutes as written. The motion was seconded by
Member Cummings and passed unanimously.
The Second Order of Business is Variance from Article 7.8.2 (C)(i) to reduce the distance
between Billboards to 675 instead of the 1,000 feet, located at 46 Bradley Cove Road. Submitted
by Vision Outdoor Media, LLC on behalf of Winslow Holdings LLC. (VARI-0623-000374)
City Planner Jondahl stated that this is a request to reduce the distance between billboards for
Winslow Holdings. She stated that this is the Exxon sign. City Planner Jondahl stated that the
existing conditions are that it is an existing double post off-premise sign for the Exxon station
that was located at 3103 E Main Street, the current location for First State Bank. She stated that it
is immediately adjacent to the Welcome to Russellvlle sign located on I-40. She stated that north
of this property is the Flying J Truck stop, truck washes and repairs, and east of this property is
the Waste Management property. She stated that there is an existing active Billboard on the
Waste Management property approximately 675 to 700 feet from this location. She stated that
properties in this area are zoned C-2 Highway Commercial.
City Planner Jondahl stated that the Planning Commission agreed that it would be nice to see this
sign improved. She stated that they also asked that staff reach out to ARDOT to confirm that
there is a valid path forward if the variance were granted and the special use permit approved.
She stated that ARDOT would not comment as they had not yet received an application. City
Planner Jondahl stated that when looking at a variance for a billboard there are several items in
the Zoning Code that need to be addressed.
● Article 9.2.1 …is not increased by more than 20% of the square footage of the existing
structure.
● Article 9.2.2 …may be remodeled to maintain the premises in safe and usable conditions.
● Article 9.2.3 Should a structure be destroyed by any means to an extent of more than 50%
of its replacement cost at the time of destruction, it shall not be reconst
● Article 9.2.4 …structure may be added to if said addition meets the area requirements of
the land use zoning district in which the structure is located, provided said use of
structure is in conformance with this Zoning Code.
In Article 7 relating to signs, Non-Conformity and modification:
● 7.13.1 A non-conforming sign cannot be replaced by another non-conformig sign.
● 7.13.2 Minor repairs and maintenance is permitted, however, no structural repairs or
changes to the structure is permitted.
● 7.13.3 Non-conforming sing may stay in place until the business ceases to exist,
deterioration makes it a hazard, or damage exceeding 50%.
● 7.13.4 Any non-conforming sign which is altered, relocated, or replaced shall be brought
into compliance with all provisions of this code.
City Planner Jondahl stated that the property was purchased to construct an off-premise sign and
has limited space available. She stated that according to the survey, the sign’s width measures 13
to 14 feet, or approximately 100 square feet well within the regulations of off-premise signs. She
stated that currently the sign is positioned roughly 15 feet away from the front property line,
which aligns with the allowances for taller signs along the interstate. City Planner Jondahl stated
that billboards do not have the same setback requirement however, the length of the sign is 48
feet, leaving only about 6 to 8 inches of space on each side within the property boundaries. She
stated that the billboard's square footage will reach 672 square feet, representing a significant
increase of nearly 675% compared to the size of the existing sign. City Planner Jondahl stated
that the applicant raised an important note regarding the strict interpretation of the code, which
would restrict their ability to install a new sign on their property. She stated that the dimensions
of the property are 25 feet wide by 50 feet long, making it challenging to accommodate the
proposed billboard. City Planner Jondahl stated that the applicant emphasizes that their request is
not seeking special privileges, but rather advocating for fair and reasonable use of the property,
in alignment with the overall purpose and intention of the Code. She stated that staff agrees that
individuals should have the opportunity to enhance their property while maintaining harmony
with the surrounding community, with a focus on minimizing any adverse effects. City Planner
Jondahl stated that according to Article 7.13 outlined in the zoning code, the intent is for signs to
comply with the code’s regulations when undergoing improvements. City Planner Jondahl stated
that although there are no specific minimum lot size requirements within this zone, the area
requirements table specifies that developments must adhere to coverage, parking/loading, and
yard requirements. She stated that consequently, it suggests that the billboard should have a
designated front yard area, rather than leaving a mer 6 to 8 inches of space between the edge of
the billboard and the front yard property line. She stated that the absence of adequate yard area
on the property t o provide necessary protection would have an adverse impact on neighboring
properties if the billboard were to fail. City Planner Jondahl stated that in reviewing this
application, the applicant is proposing to reconstruct the sign, which means removal of the
existing sign and at least 1 pole plus proposing to remove at least 30 feet in height, this would
cause the applicant ot fall under Article 9.2.3 meaning that it would only be permitted in
conformity with the provisions of the Zoning Code because the existing structure is destroyed by
more than 50%. City Planner Jondahl stated that in its current state the applicant may maintain
the sign as is, can redo the Exxon sign without any issue and even the State concurs that for
B-Tag permits they may do customary maintenance or repair, until it is either destroyed or
removed.
Staff recommends that the Board of Adjustment deny this application as a result of the findings
that:
1. Special Conditions or circumstances were not demonstrated; and
2. The current sign is Non-Conforming and would be required to come into compliance
with the current regulations per Articles 7.13.4 and 9.2.3; and
3. If approved this would be creating two non-conforming billboards which would expand
the non-conforming status of the sign; and
4. Insufficient evidence was provided to justify the granting of this variance.
Member Cummings asked City Planner Jondahl if this was the building of an entirely new
billboard that would not be an Exxon billboard. City Planner Jondahl stated that that is correct,
they will remove the Exxon sign and put up a digital billboard like the one on the North
Arkansas Exit.
Cody Smith, Vision Outdoor Media LLC, stated that at the request of the Planning Commission
they are applying for a variance for this billboard as they have agreed that this will be an
improvement for the city. He stated that the Planning Commission indicated that this was a
simple process, and once this was issued they could get a Special Use Permit from the Planning
Commission. Mr Smith stated that their letter of intent pointed out that Mr Wooten’s billboard
was approved by the State and erected before the other billboard was erected less than one
thousand feet away. He stated that the building of another billboard should not affect Mr
Wooten’s billboard reconstruction. Mr Smith stated that although other non-conforming
structures are not taken into consideration when seeking a variance, they should have the same
fair treatment. He stated that this is a billboard and not a sign. He stated if the Board of
Adjustment agrees that this is a billboard and not a sign, then the setback requirements should
not apply. Mr Smith stated that this is a unique situation rendering special condition because this
property’s sole purpose is to house a sign. He stated that denying Mr Wooten the right to erect
the billboard would give him undue hardship. Mr Smith stated that it should be taken into
account that a billboard is in line with the permitted uses in the Highway Commercial District.
He stated that they are not looking for special privileges but for reasonable use of the property.
Mr Smith stated that they are not looking to change the use of the land but to enhance the
existing use. He stated that their proposal does not conflict with the general intent of the Zoning
Code but seeks to optimize it. He stated that they seek to upgrade the current billboard to
improve its appearance and the overall aesthetic of the city. Mr Smith stated that they deal with
ARDOT on a daily basis and they have been ensured that if they acquire a Special Use Permit
they will grant the State permit for the billboard.
Jim Wooten stated that he will not ask for anything that might endanger the public or create a
problem. He stated that they are seeking the best use of the property. Mr Wooten stated that the
main issue here is that his sign was put up in 1976. He stated that the sign that puts him out of
compliance was built 22 years after his sign was built. He stated that on exit 81 there are lots of
billboards.
Member Cummings asked City Planner Jondahl if beside the issue regarding the 1000’ distance
between billboards the proposed billboard was within code. City Planner Jondahl stated that they
would otherwise be within code as they are less than the maximum 672 square feet. She stated
that their proposed billboard will meet the height requirement.
Member Jacimore asked City Planner Jondahl what the consequence would be if they did not get
an A-Tag from the State. City Planner Jondahl stated that they have a State issued B-Tag permit
which allows a sign along an interstate highway. She stated that a B-Tag is for a non-conforming
sign meaning that they can only provide maintenance to the existing sign. She stated that they
were trying to get an A-Tag conforming permit.
Member Stroud asked Mr Smith if he was confident that they would get a permit from ARDOT
if a Special Use Permit was issued. Mr Smith confirmed that he was.
Member Cothren made a motion to approve the variance as presented. The motion was seconded
by Member Stroud and passed unanimously.
Meeting Adjourned
_______________________
Chairperson
Agenda
The Russellville Board of Adjustment will hold its regular monthly meeting on Thursday
July 6, 2023 at 5:00 p.m. in City Hall Council Chambers.
BOARD OF ADJUSTMENT AGENDA
Welcome Visitors
Welcome and Call to Order Chairman
Attendance Secretary Justin Cothren
Approval of Minutes June 1, 2023 and June 12, 2023
Old Business NONE
New Business
Item 1 Variance from Article 7.8.2 (C)(i) to reduce the distance between Billboards
to 675 instead of the 1,000 feet, located at 46 Bradley Cove Road. Submitted by
Vision Outdoor Media, LLC on behalf of Winslow Holdings LLC.
(VARI-0623-000374)
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