Beautification Committee
Regular MeetingSalem, MA · February 23, 2016
Minutes
Salem Beautification Committee Meeting Minutes
February 23, 2016
__________________________________________
Meeting start time 7:03 pm
In attendance: Ellen Talkowsky, Sandi Power Sam Fiore, Marc Berube, Lisa Lyons, Barb Sirois, Marcia
Lambert, Mary Ellen Halliwell
Absent: Bev Moustakis
1. Approval of minutes from 12/8/15 meeting:
Discussion: none
Marcia Lambert motioned to accept the minutes as submitted and MaryEllen Halliwell seconded the
motion.
2. Financial Reports: Ellen reported.
Discussion:
Plant Sale, May 16, 2015:
• Total gross sales: $1859.00
• Expenses: $916.50
• Flowers by Darlene $825, Home Depot $75.00, Thank You Cards $16.50
• Total net revenue: $996.50
• Mill Street Island, August 2015:
• Total Project Cost: $2324.00
• Wood Trucking, Loam $440
• Northeast Nursery, Plants $450.25
• John Deere, Irrigation $476.17
• Payroll, OT Labor $820.93
• Northeast Nursery, Mulch/Stone $136.65
• BCOM Financial Report, December 30, 2015: Ellen reported that the current balance in our
treasury is $3983.47. Fiscal year end is June 30, 2016.
• Projected estimated revenue is $1000 from the Plant Sale in October of 2016.
• As we finalize our projects for the year we will earmark funds towards the 2016 project plans
expenses and costs.
Mary Ellen Halliwell made a motion to accept the annual financial reports as submitted and Sam Fiore
seconded the motion.
3. Traffic Islands (TI):
Discussion:
• Ellen reviewed with us that an intern will place pictures on our website.
• We can have a TI Sponsor Page. The intern will include their logos and business location and
contact information. Web Links will be included, as they are today, from the pictures of the
individual businesses to their websites. This will be a bonus for businesses from a marketing
perspective.
• MOU’s: Ellen to provide information to Sandi in preparation to get the letters out to the sponsors.
• Marcia asked questions about the rose bushes on the Verizon Island. Sandi clarified that one of the
sections of the island had a carpet rose. She will check and get back to us.
• The Service Island flowers were removed and stored by Phil. Ellen will determine what the plans are
for that island given multiple projects impacting construction in that area. Ellen will report her
findings back to the group.
• Lisa mentioned that the Revere BCOM signs had their Logo on their signs. Discussion ensued as to
whether we would want our BCOM logo on our sponsorship signs. Discussion to be continued.
• New sponsorship sign costs will be taken from the TI budget.
• The TI sponsorship signs are taken down and stored by DPW. Discussion ensued about a plan this
year to keep an eye on the signs for consistency e.g. keeping them straight and presentable.
• Lisa suggested to prepare a list of expected activities and support that is provided by the DPW to
clarify and remind them of our needs eg. signs, mulch, watering, LOS installation and take down.
4. Lady of Salem: Mary Ellen reported.
• 2016 LADY OF SALEM MARITIME PUBLIC ART EXHIBITION
• 2016 Sponsors:
3 figureheads...The Tavern in the Square...Artist: Sheila Billings
1 figurehead ....Coven's Sinister Tours........Artist..Kenneth Glover
1 figurehead.....Salem Beautification............Artist Jeanne Pare
Plus 22 Ladies from 2015 Exhibition....for a total of 27 Figureheads on Display.
Locations of the LOS:
Essex Street Pedestrian Mall, Old Town Hall, Witch Tee's Window and Witch Way Gifts on Derby Street
Installation:
Map of Lady locations sent to Ellen April 30
May 15-30....with DPW’s Bill Castonguayand Steve Osgood
Events:
June 4-5, ..........................................Arts Festival
August 6.......................................Maritime Festival
August 20- 21.....Antique and Classic Boat Show
September weekends 17 and 24...Trails and Sails
Volunteers needed for:
Installation....need an individual to take photos
Publicity........photos and stories to local media
Antique and Classic Boat Show (if we decide to be present Saturday and Sunday)...need table sitters
Trails and Sails Weekends....table sitters..tourguides...LOS "cut out" photo Op sitter....etc...
LoS take down in October...
Adjunct Activities:
"People's Choice Award" Best Lady of Salem 2016 ...monkey survey provided by Kate Fox's Salem
Organization. Announcement of winner and prize presentation held during Sept. Trails and Sails.
Lady of Salem 2016 coloring contest for kids....via a cartoon placed a July issue of the Salem Gazette...
small prizes awarded.... Nancy Drew book..." Mystery of the wooden figurehead " ...first place...
Lady of Salem literary award ....prose or poetry regarding the voyage of a figurehead. Judges would be
from Salem State University....J.D. Scrimore?
Marketing/dollar generating ideas/tools for BCOM:
LOS photo op " cut out" placed at various Salem Events.....need volunteer to collect $
Creating a Lady of Salem Poster...ala the " Doors of Salem" to sell at events .
Discussion:
• A $500 check from Coven’s Cottage for PO’s for Ted Kiley were discussed and submitted.
• We are celebrating the LOS program 5 year anniversary! Congratulations LOS team for a great job!
• Rack Cards discussion: Should we revise to include new LOS and a map for locations. That topic
will be further discusses at the individual LOS team meetings and that group will report back to the
larger team.
5. Mill Street Art Project:
Discussion:
• Good idea, but do we want to take this on as an official BCOM project? More discussion to follow
regarding this.
• Sandi reported that the mural would be painted and installed on a plywood wall.
• It was suggested that we’d most likely need a corporate sponsor if we were to proceed with this
project.
• 1st step is to get permission from the DOT as to whether we can use the site - Deb Greel to handle
this.
• Lisa reported that Deb Greel will be a guest speaker at a future BCOM meeting and she’ll present an
overview of the project and update the group on the status and progress.
6. Clean Salem Green Salem: Clean Sweeps
Discussion:
• Sam asked about the Lights in Lafayette park and Ellen clarified that they are to stay.
• Sandi mentioned that irrigation was mentioned in the past at Lafayette Park and asked whether to
ask the Mayor if this is still a plan. Ellen will investigate further. Ellen will check to see if irrigation
system was already there at the park. This will impact cost and will be a consideration. Should we
invest some of our BCOM budget money to install irrigation at Lafayette park? We will discuss
further once we have the previous questions answered.
• Lisa mentioned that Mary Ellen suggested that the statue in Lafayette Park be lighted as an
improvement/beautification. Ellen mentioned we that we have a Lighting Business in town who is
really good and might be able to assist. Ellen will investigate and get back to the group. We
discussed the possibility of the BCOMs main “statement piece” for 2016 could be to light up the
statues in the city. A solar alternative to light up statues would be a good option to save costs.
7. 2016 Plant Sale:
Discussion:
• Lisa asked the group to keep our eyes open and start collecting for raffle items
• We discussed whether we should consider raising prices for the flowers
• The “free stuff” tarp worked well, free books worked well, one-day sale worked well
• We discussed the BCOM purchasing lightweight tables, tents, a-frames to be used for this event and
other BCOM events throughout the year
8. Old/New Business:
Discussion:
• Ideas and suggestions for 2016 Projects:
• Lisa suggested we prioritize the list at the next meeting.
• Priority project: Get a utility box cover on the Home Depot Island. Ellen reported that one is being
created.
• Get on DPW radar for scheduling
• Assist Deb Greel to have the urns from the fountain area to old town hall. We also voted for $100
donation to Deb for plantings. Bev moustakis will handle the plantings.
• Flower baskets on the Pedestrian Mall
• Tree lawn/median strip outside Passage to India needs help with planting
• Central Street planting area outside Reds needs beautification
• Bushes outside Front street
• Plant sales signs & tables. We’d like to invest in these
• Event for volunteers for recruitment and appreciation
• ReflectiveYellow paint: put in request to DPW, Home Depot end cap, for example
• Improve island at Collins Cove, near Amazing Pizza. Maybe Jacqui from Amazing Pizza will sponsor
• Sponsorship for Mill Street Island from Roost? Marc to check with Jamie and Kate to see if they will
co-sponsor again for 2016
• Home depot island work in March - weeds etc. Lisa suggested that Sam send out an email to ask for
assistance. Gypsum needed.
• Speakers: Deb Greel, Matt Buchanan (used to clean the TI’s)
• Ongoing promotions
• Helpful hints from BCOM - More about this from Lisa.
• Ellen suggested that the BCOM members select the top 3 projects on the 2016 list and submit to Lisa.
__________________________________________
Meeting adjourned 8:35 PM
Respectfully submitted,
Marc Berube
Secretary
Agenda
City of Salem
Kimberley Driscoll
Mayor
Beautification Committee
MEETING NOTICE
You are hereby notified that the Salem Beautification Committee will hold its regularly scheduled meeting on
Tuesday, February 23, 2016 at 7:00 p.m. in the third floor conference room at 120 Washington Street.
Ellen S. Talkowsky
Special Projects Coordinator
“Know Your Rights Under the Open Meeting Law, M.G.L. 30A ss18-25, and City Ordinance Sections 2-2028
through 2-2033.”
Agenda
Approval of Minutes 12-8-15 Meeting
Financial Report
Plant Sale
Mill St. Island
Traffic Islands
Lady of Salem
Mill St. Art Project
2016 Projects
Clean Salem Green Salem
2016 Plant Sale
Old/New Business
SalemCity Hall • 93 Washington Street • Salem, Massachusetts01970 • 978-745-9595 • Fax 978-744-9327
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