City Council
Regular MeetingSan Marcos, TX · February 15, 2022
Minutes
City of San Marcos 630 East Hopkins
San Marcos, TX 78666
Work Session Meeting Minutes
City Council
Tuesday, February 15, 2022 3:00 PM City Council Chambers
630 E. Hopkins - Work Session
I. Call To Order
With a quorum present, the work session of the San Marcos City Council was
called to order by Mayor Hughson on Tuesday, February 15, 2022 at 3:02 p.m.
This meeting was held in-person and online.
II. Roll Call
Deputy Mayor Pro Tem Garza arrived after roll call at 3:40 p.m.
Present: 6- Mayor Jane Hughson, Council Member Maxfield Baker, Mayor Pro Tem Shane
Scott, Deputy Mayor Pro Tem Alyssa Garza, Council Member Jude Prather and
Council Member Mark Gleason
Absent: 1- Council Member Saul Gonzales
III. 30 Minute Citizen Comment Period
Lisa Marie Coppoletta, expressed concern with the roads and the issues due to
construction projects. She stated concerns with the roads not being repaired
after construction projects are completed. She spoke in opposition to two
agenda items for consideration this evening. One is the discussion regarding
the Planning and Zoning commission recommendation on denials and the
second is the possible amendments to the bylaws for Boards and Commissions.
PRESENTATIONS
1. Receive presentation from Keen Independent on the Arts Master Plan.
Stephanie provided introduction and Trey Hatt introduced Alex Keen and Jennifer
Tuchband from Keen Independent Research.
Mr. Keen stated the Purpose of this meeting is to present the Arts Master Plan final
draft to Council before it is placed on the agenda for consideration. The City engaged
Keen Independent Research LLC in the spring of 2021 to update the 2012 Arts Master
Plan. The work consisted of robust virtual and in-person
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City Council Meeting Minutes February 15, 2022
stakeholder and community engagement along with touring, reviewing and
documenting San Marcos arts and culture infrastructure and public art. They also
conducted a literature review of existing master plans for the City of San Marcos,
compared benchmark data from similar cities, such as policies, funding tools and
implementation costs and they analyzed demographic and population trends.
The Arts Master Plan goals is to present a 5-year strategic plan to set goals and
priorities, document the changes in San Marcos since the 2012 Arts Master Plan, guide
the City, organizations and individuals with strategic planning and decision-making,
consider how the Plan integrates with broader goals and other master plans, inform
and empower the local community to inspire coordinated efforts and identify potential
resources for implementation.
The San Marcos arts and culture goals are to make San Marcos a leading destination
for arts and culture, foster an inclusive culture that celebrates all races/ethnicities in
San Marcos, foster continued growth of arts and culture organizations to where their
impact can be felt throughout the City, and to create a culture of collaboration.
The community engagement that was held throughout this process included in-depth
interviews with 36 stakeholders (including city leaders), virtual workshop with 140
participants, public meeting with 50 participants, and site visits and tours. An Arts
master plan webpage, email address, and telephone hotline were also set up for public
comments.
The stakeholder and community perspectives that came out of this community
engagement include the following: San Marcos is perceived to have a variety of arts
and culture offerings, perception that arts and culture offerings do not sufficiently
serve diverse populations, perceived geographic and cultural disconnect between the
university and city residents, challenges with communication and awareness of
offerings and support services, and visual arts in San Marcos is more developed than
performing arts possibly due to a lack of facilities
Ms. Tuchband provided the key recommendations, which include:
1. Centralize City Resources including, promotion of city-wide event calendar that
serves the community in addition to tourists, create and promote a central location for
inquiries about arts and culture and build and maintain two-way communication with
organizations.
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City Council Meeting Minutes February 15, 2022
2. Support the under served including, speaking with diverse community members
about how to best serve them and their communities, develop initiatives and
programming specifically for minority groups, develop and encourage arts and
culture offerings in diverse neighborhoods, cultivate diversity among members of the
San Marcos Arts Commission, encourage/develop partnerships with schools and
organizations focused on serving the youth, and develop and support family-friendly
programming.
3. Enhance current resources including, fostering communication and collaboration
between local arts and culture groups, encourage and support partnerships with the
City and Texas State University, develop training/mentoring programs, establish
arts, cultural, historic districts, enhance existing arts and culture facilities, activate
underused spaces, and foster growth of existing artists, organizations and city
programming.
4. Plan for the Future including, planning for future arts investments, study the
feasibility of a new performance facility, investigate revenue generating tax
incentives targeted for supporting arts and culture, examine implementation of a
spending ordinance for arts and culture, consider developing a Local Arts Agency,
and evaluate the designation of a cultural “river district".
5. Update the Art in Public Places Policy including, the formation of subcommittees
that include a resident representative from the neighborhood or area in which the art
would be placed, consider a community review processes, streamline public art
approval process, require only one application process for each piece, and add details
about how the City is funding public art.
Mr. Keen stated there are measurable goals and today is more high level and today
they would like Council to review and offer city staff any feedback. He stated a
resolution will come forward for formal adoption of the Arts Master Plan at the
March 1st Council meeting.
Mayor Hughson asked how staff would like direction to be provided. Trey Hatt, Arts
Coordinator, stated staff is prepared to come back with a resolution for formal
adoption and they see this as a final document unless there is anything Council would
like to propose.
Mayor requested other organizations be listed on Section 1, Page 3 of the plan so we
are as inclusive as possible. Mayor asked some process questions and wanted to know
if there is a list of tasks that can be checked off from last time? She noted these are on
pages 134-136. She stated the new cultural arts center is big but some are smaller,
like creating a calendar?
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Of the tasks that are listed, is there a list made and progress made regularly to the Arts
Commission and Council and do things from this master plan such as feed into the Capital
Improvements Plan (CIP)? Mr. Hatt stated the new Arts Master Plan, if approved, will
help guide this process and will be useful to the community. Mayor would like a full list of
progress (similar to strategic initiatives) be made available to the commission and
presented regularly. Charlotte Wattingny, creative & marketing manager, stated in 2012,
this plan did go into the Parks Master Plan. She also stated this plan will be incorporated
into use for any project and progress updates will go before the commission.
Council Member Baker asked if artists will be paid for their art? Ms. Wattingny stated
artists are paid, typically through the grant process. There is a mechanism for grant
funding. Mr. Baker asked if the feedback received indicates that funding was sufficient?
Ms. Wattingny stated not from individual artists but rather art organizations and there is
not a lot of funding available. Mr. Keen said there is a lack of understanding of certain
funding tools. It is important to clearly state how artists are funded so the perception isn't
that one person or organization isn't receiving more funding.
Council Member Baker asked about the health alliance for artists. Mr. Keen stated this
was not addressed but could be discussed in the future. Ms. Wattingny stated local
musicians go through the Austin health alliance, but she is unaware if the visual and
performing artists have a similar option.
Council Member Baker addressed the cultural arts center and would like to see this placed
on the East Side if approved.
Mayor commented provided comments regarding the CIP regarding the cultural center
and lot still needs to be considered. Ms. Wattingny, stated this will be worked into the
Comprehensive Master Plan and this does encompass all Master Plans.
Mayor Hughson expressed her appreciation to the consulting firm and for staff on their
work on this plan. This will move forward for Council approval at the March 1, 2022
meeting.
IV. Question and Answer Session with Press and Public.
Lisa Marie Coppoletta, complimented the sculptures outside of the Public Library and
the activity center. What were the concerns of the stakeholders that were not included in
the document? Mr. Keen stated that opinions were of all that participated and there
were none that were excluded. Ms. Coppoletta asked what was the total cost of the
consultant services? Ms. Wattigny stated it was about $16,000 for the study. Ms.
Coppoletta thanked Mr. Keen for his work and that of Ms. Wattingny.
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V. Adjournment.
A motion was made by Mayor Gleason, seconded by Council Member Prather,
to adjourn the work session of the City Council on Tuesday, February 15, 2022
at 3:45 p.m. The motion carried by the following vote:
For: 5 - Mayor Hughson, Council Member Baker, Deputy Mayor Pro Tem Garza,
Council Member Prather and Council Member Gleason
Against: 0
Absent: 2- Council Member Gonzales and Mayor Pro Tem Scott
Tammy K. Cook, City Clerk Jane Hughson, Mayor
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Agenda
630 East Hopkins
City of San Marcos San Marcos, TX 78666
Work Session
City Council
Tuesday, February 15, 2022 3:00 PM City Council Chambers
630 E. Hopkins - Work Session
This will be a hybrid (in-person/virtual meeting). To view the meeting please go to
http://sanmarcostx.gov/421/City-Council-Videos-Archives or watch on Grande channel
16 or Spectrum channel 10.
I. Call To Order
II. Roll Call
III. 30 Minute Citizen Comment Period
Persons wishing to participate (speak) during the Citizen Comment portion of the meeting must email
citizencomment@sanmarcostx.gov the day prior to the meeting between 8:00AM and 5:00PM. A call in
number to join by phone or link will be provided for participation on a mobile device, laptop or desktop
computer. Those wishing to speak in person must sign up in the City Clerk's office between 8:00AM -
12:00PM the day of the meeting.
PRESENTATIONS
1. Receive presentation from Keen Independent on the Arts Master Plan.
IV. Question and Answer Session with Press and Public.
This is an opportunity for the Press and Public to ask questions related to items on this agenda. Persons
wishing to participate remotely in the Q&A session must email citizencomment@sanmarcostx.gov the day
prior to the meeting between 8:00AM and 5:00PM. A call in number to join by phone or link will be provided
for participation on a mobile device, laptop or desktop computer. If attending in person, no sign up is
required.
V. Adjournment.
POSTED ON TUESDAY, FEBRUARY 8, 2022 @ 4:00PM
TAMMY K. COOK, CITY CLERK
City of San Marcos Page 1 Printed on 2/8/2022
City Council Work Session February 15, 2022
Notice of Assistance at the Public Meetings
The City of San Marcos does not discriminate on the basis of disability in the admission or access to
its services, programs, or activities. Individuals who require auxiliary aids and services for this meeting
should contact the City of San Marcos ADA Coordinator at 512-393-8000 (voice) or call Texas Relay
Service (TRS) by dialing 7-1-1. Requests can also be faxed to 855-461-6674 or sent by e-mail to
ADArequest@sanmarcostx.gov
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