Main Street Advisory Board
Regular MeetingSan Marcos, TX · April 18, 2018
Minutes
The Regular Meeting of the
San Marcos Main Street Advisory Board
April 18, 2018 Main Street Program Office – 317 N. LBJ Dr. 5:30 P.M.
Vision Statement
"To foster a downtown that is a unique and culturally vibrant destination, where local businesses
thrive and people of all ages can connect, create and celebrate".
Minutes
1. Call to Order 5:32
2. Roll Call
3. Citizen Comment Period
4. Consider Approval of Minutes of March 2018 Meeting Linda moves to accept, Caitlyn seconds, motion
passes
5. Standing Reports:
Engineering
Parking Manager/Patrol Report
CVB
o Travel and Tourism reception – Rec Hall 4:30-6:30pm
Downtown Association report - Carina Boston Pinales, Vice Chair
o Walkabout punch cards - to be displayed at hotels
o Monday, April 23 @ 7pm, Splash Coworking - Code Compliance workshop regarding
temporary food establishments
Ordinance draft will be discussed - time for input
Mock interactive setup will be displayed
6. Chairman’s Discussions
Recap of Main Street in Motion held on April 26th
o Excellent turnout
Remembering Kelly Franks - May 1st Proclamation and biscuits at the Bell.
7. Committee Reports
Promotion
Committee Chair – Kristan Alvarez
Meeting Time – 2nd Wednesday at 10am
Work Plan Items -
Strengthen new and existing events through collaboration and promotion
o Planning for Downtown Swing
o Wine + Art Walk - Main Street to pick up the tab for fee
o Lost River Film Fest sponsorship, committee suggestion to approve $2500 sponsorship
Linda motions to approve, Caitlyn seconds, motion passes
Evaluate and expand online and offline promotional strategies appropriately
o Media Report
o Street Pole banners and branded street sign update
Banners - review formatting of text, Kelly motions to approve banner 1, Chris seconds,
motion passes
Signs - Linda motions to move forward with black and white sign with arched topper,
Caitlyn seconds, motion passes
Target outlet and river tourists through online ads and pedestrian wayfinding
Design
Committee Chair – Caitlyn Strickland
Meeting Time – 2nd Thur at 10am
Work Plan Items -
Identify funding options to create a permanent pedestrian mall in Kissing Alley
o Recap of Kissing Alley stakeholder meetings facilitated by Burditt Planning
Create a sense of place through aesthetically pleasing and functional amenities and lighting
o Recap of Spring Cleaning Schedule
o Update on downtown information board at LBJ Dr and Hopkins
Tentative schedule - May installation
o Update on Magazine racks
Encourage and support historic and cultural preservation efforts
o Plans for Preservation Month –
Preservation Luncheon April 30 from 11:30-1 at the Price Center
Imagine the Possibilities Tour – May 25-28th
Organization
Committee Chair – Linda Coker
Meeting Time – 3rd Monday at 11am
Work Plan Items -
Consider dates and locations for 2018 Board Retreat
o June 24-26
o Caitlyn motions to select Fort Worth as the destination, Kelly seconds, motion passes
Recognize Downtown businesses through monthly Business of the Month award and annual Downtown
Awards.
o Vote on Business of the Month for May - “reuse” April’s business
o Permanent signage for winners
Engage and recruit volunteers, local organizations and downtown businesses to support Downtown
beautification efforts and programming
o SMTX Wipe Out event – April 21st
Advocate for Downtown and report on success to the public
o Update on plans for annual report
Economic Vitality
Committee Chair – Ashley McCafferty
Meeting Time – 3rd Tuesday at 9am
Work Plan Items -
Nurture the creative community as an economic driver for Downtown
Speaking opportunity at Rising Tide event
Support, promote and educate on alternative transportation efforts Downtown
Create and promote resources available to Downtown stakeholders, entrepreneurs and potential investors
o DowntownTX.org
o Quarterly report for downtown
o Review materials from National Main Street conference
8. City Council Report - Code SMTX passed
Transit big focus next 6 months
City purchased Wildentha tract - 151 acres
9. Expenditure Report and Program report from Main Street
Board attendance at upcoming events
o GSMP Economic - Ashley, Kayli, Sara Lee - Caitlyn motions to purchase 3 tickets for a
total of $150 from Advisory Board funds, Lisa seconds, motion passes
o Cinco de Mayo Luncheon - Kelly motions to purchase table for a total of $150 from
Advisory Board funds, Ashley seconds, motion passes, Lisa, Sara Lee, Caitlyn, Kelly,
Kristan
o Review of FY18 budget
10. Updates and announcements from Board members
11. Adjournment Kayli motions to adjourn, Linda seconds, adjournment 6:43pm
The City of San Marcos does not discriminate on the basis of disability in the admission or access to its services,
programs, or activities. Individuals who require auxiliary aids and services for this meeting should contact the City of San
Marcos ADA
Coordinator at 512-393-8000 (voice) or call Texas Relay Service (TRS) by dialing 7-1-1. Requests can also be faxed to
512-393-8074 or sent by e-mail to ADArequest@sanmarcostx.gov
Agenda
The Regular Meeting of the
San Marcos Main Street Advisory Board
April 18, 2018 Main Street Program Office – 317 N. LBJ Dr. 5:30 P.M.
Vision Statement
"To foster a downtown that is a unique and culturally vibrant destination, where local businesses
thrive and people of all ages can connect, create and celebrate".
Agenda
1. Call to Order
2. Roll Call
3. Citizen Comment Period
4. Consider Approval of Minutes of March 2018 Meeting
5. Standing Reports:
Engineering
Parking Manager/Patrol Report
CVB
o Travel and Tourism reception – Rec Hall 4:30-6:30pm
Downtown Association report - Stephanie Symmes, Secretary
6. Chairman’s Discussions
Recap of Main Street in Motion
Remembering Kelly Franks
7. Committee Reports
Promotion
Committee Chair – Kristan Alvarez
Meeting Time – 2nd Wednesday at 10am
Work Plan Items -
Strengthen new and existing events through collaboration and promotion
o Planning for Downtown Swing
o Lost River Film Fest sponsorship
Evaluate and expand online and offline promotional strategies appropriately
o Media Report
o Street Pole banners and branded street sign update
Target outlet and river tourists through online ads and pedestrian wayfinding
Design
Committee Chair – Caitlyn Strickland
Meeting Time – 2nd Thur at 10am
Work Plan Items -
Identify funding options to create a permanent pedestrian mall in Kissing Alley
o Recap of Kissing Alley stakeholder meetings facilitated by Burditt Planning
Create a sense of place through aesthetically pleasing and functional amenities and lighting
o Recap of Spring Cleaning Schedule
o Update on downtown information board at LBJ Dr and Hopkins
o Update on Magazine racks
Encourage and support historic and cultural preservation efforts
o Plans for Preservation Month –
Preservation Luncheon April 30 from 11:30-1 at the Price Center
Imagine the Possibilities Tour – May 25-28th
Organization
Committee Chair – Linda Coker
Meeting Time – 3rd Monday at 11am
Work Plan Items -
Consider dates and locations for 2018 Board Retreat
Recognize Downtown businesses through monthly Business of the Month award and annual Downtown
Awards.
o Vote on Business of the Month for May
o Permanent signage for winners
Engage and recruit volunteers, local organizations and downtown businesses to support Downtown
beautification efforts and programming
o SMTX Wipe Out event – April 21st
Advocate for Downtown and report on success to the public
o Update on plans for annual report
Economic Vitality
Committee Chair – Ashley McCafferty
Meeting Time – 3rd Tuesday at 9am
Work Plan Items -
Nurture the creative community as an economic driver for Downtown
Speaking opportunity at Rising Tide event
Support, promote and educate on alternative transportation efforts Downtown
Create and promote resources available to Downtown stakeholders, entrepreneurs and potential investors
o DowntownTX.org
o Quarterly report for downtown
o Review materials from National Main Street conference
8. City Council Report
9. Expenditure Report and Program report from Main Street
10. Updates and announcements from Board members
11. Adjournment
The City of San Marcos does not discriminate on the basis of disability in the admission or access to its services,
programs, or activities. Individuals who require auxiliary aids and services for this meeting should contact the City of San
Marcos ADA
Coordinator at 512-393-8000 (voice) or call Texas Relay Service (TRS) by dialing 7-1-1. Requests can also be faxed to
512-393-8074 or sent by e-mail to ADArequest@sanmarcostx.gov
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