Main Street Advisory Board
Regular MeetingSan Marcos, TX · April 21, 2021
Minutes
City of San Marcos
Regular Meeting MINUTES
Main Street Advisory Board
Wednesday, April 21, 2020 at 5:00pm
Virtual Zoom Meeting
Please click the link below to join the webinar:
https://us02web.zoom.us/j/86885402253
Dial(for higher quality, dial a number based on your current location):
US: 888 788 0099 (Toll Free) or 877 853 5247 (Toll Free)
Webinar ID: 868 8540 2253
I. Call To Order 5:06pm
II. Roll Call
Attending: Matt Akins, Linda Coker, Ashley McCafferty, Sarah Simpson, Anita Collins, Chance
Sparks
Late (arrived during Presentation): Rose Brooks, Mark Gleason
Staff Present: Josie Falletta, Freddy Medina, Rebecca Ybarra
III. Citizen Comment Period:
Persons wishing to participate (speak) during the Citizen Comment portion of the meeting must email jfalletta@sanmarcostx.gov prior to 12:00PM the
day of the meeting. A call in number to join by phone or link to join by a mobile device, laptop or desktop computer will be provided for participation.
Comments shall have a time limit of three minutes each. Any threatening, defamatory or other similar comments prohibited by Chapter 2 of the San
Marcos City Code will not be read.
MINUTES
1. The March 17, 2021 meeting minutes were approved on Board Member Simpson’s motion,
Board Member McCafferty’s second, on a 7-0 vote (Board Members Gleason and Brooks
arrived after this vote).
PRESENTATION
2. Josie Falletta, Downtown Coordinator, gave a presentation on current status of downtown
vacancies and covered strategies other Texas cities have utilized for vacancy abatement
such as vacant property registries, ordinances, and incentive programs. Some ideas
generated by board members include: Tracking vacancy longevity, total owner count, and
geographic patterns.
ACTION
3. Linda Coker was re-elected as Board Chair on Board Member McCafferty’s motion, Board
Member Collins’ second, on a 9-0 vote. Ashley McCafferty was elected as Vice Chair on
Board Member Simpson’s motion, Board Member Lynn’s second on a 9-0 vote. Board
Member Simpson was nominated for Vice Chair but declined the nomination.
4. Recommended changes to Main Street Advisory Board Bylaws – After discussion, the
Board determined to amend Article 9 (A) to read “The Main Street Advisory Board may form
committees as needed that may pertain to, but are not limited to, the following topics:
Promotion, Organization, Design, and Economic Vitality” on Board Member McCafferty’s
motion, Board Member Lynn’s second, on a 9-0 vote. No additional changes were made.
DISCUSSION ITEMS
5. Downtown vacancies discussion – After presentation from staff on downtown vacancies,
Board Member McCafferty proposed a workshop should be held in June 2021, instead of
forming a subcommittee, to receive presentations from cities with active vacancy abatement
programs.
6. Main Street Façade Grant discussion– The Board would like to allocate more funding to
Façade Grant program for FY22 if possible. Board Member Simpson suggested creating a
quarterly application process to ensure equity in distribution of funds for new and existing
businesses, as well as, creating an application for emergency repairs due to instances such
as vandalism. The Board would like to thoroughly review the grant program in Summer
2021.
REPORTS
7. Main Street Program Report – Staff presented progress of their historical marker restoration
initiative, the mural gallery that will be installed at 111 E MLK Dr, the 1 Million Cups
program, and LCRA Steps Forward Day.
8. Financial Report - The program has utilized 66% of its operating budget to date. The Board
would like to request additional budget in FY22 from General Fund for downtown
landscaping. Board Member Gleason noted City Council could potentially allocate COVID-
19 recovery funds to downtown since it is a priority.
9. Downtown Association Report – Carina Boston Pinales presented the DASM report. They
are in the process of obtaining feedback from businesses about downtown parking. They
are also in the process of reinstating Second Saturday. Additionally, Board Chair Coker
announced the May 2021 reopening of the Hays County Courthouse Museum. The June
DASM member meeting will be held outdoors and in-person at the Diversity Mural.
10. Economic Development Report - The City is in the process of hiring an Economic and
Business Development Manager.
11. Parking Advisory Board Report - John David Carson presented the PAB report, which
included information regarding: RFP status on an e-cab circulator shuttle, their
recommendation to reduce parking enforcement and increase warnings, and their
discussion to create a subcommittee to explore City of San Marcos parking limitations on
parking enforcement strategies.
FUTURE AGENDA ITEMS
lV. Question and Answer Session with Press and Public
V. Adjournment 7:51pm
Board Member Gleason motioned to adjourn, seconded by Board Member Simpson.
Notice of Assistance at the Public Meetings
The City of San Marcos is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to
communications will be provided upon request. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48
hours) before the meeting date. Individuals who require auxiliary aids and services for this meeting should contact the City of San Marcos ADA
Coordinator at 512-393-8000 (voice) or call Texas Relay Service (TRS) by dialing 7-1-1. Requests can also be faxed to 855-461-6674 or sent by e-mail
to ADArequest@sanmarcostx.gov.
For more information on the Main Street Advisory Board, please contact Josie Falletta at jfalletta@sanmarcostx.gov.
Agenda
City of San Marcos
Regular Meeting
Main Street Advisory Board
Wednesday, April 21, 2020 at 5:00pm
Virtual Zoom Meeting
Please click the link below to join the webinar:
https://us02web.zoom.us/j/86885402253
Dial(for higher quality, dial a number based on your current location):
US: 888 788 0099 (Toll Free) or 877 853 5247 (Toll Free)
Webinar ID: 868 8540 2253
I. Call To Order
II. Roll Call
III. Citizen Comment Period:
Persons wishing to participate (speak) during the Citizen Comment portion of the meeting must email jfalletta@sanmarcostx.gov prior to 12:00PM the
day of the meeting. A call in number to join by phone or link to join by a mobile device, laptop or desktop computer will be provided for participation.
Comments shall have a time limit of three minutes each. Any threatening, defamatory or other similar comments prohibited by Chapter 2 of the San
Marcos City Code will not be read.
MINUTES
1. Consider approval of the March 17, 2021 meeting minutes.
PRESENTATION
2. Receive presentation from Downtown Coordinator Josie Falletta on current status of
downtown vacancies and strategies other Texas cities have utilized for vacancy abatement.
ACTION
3. Hold elections by nomination for Main Street Advisory Board Chair and Vice Chair.
4. Review Main Street Advisory Board Bylaws and make recommendations for changes as
needed.
DISCUSSION ITEMS
5. Downtown Vacancies – Hold discussion following staff presentation on downtown
vacancies. Make recommendation to staff on preferred strategies for vacancy abatement.
6. Main Street Façade Grant – Hold discussion regarding Main Street grant. Topics could
include but are not limited to: budgeted funding for FY2022, eligibility, grant structure and
types of projects funded.
REPORTS
7. Main Street Program Report
8. Financial Report
9. Downtown Association Report
10. Economic Development Report
11. Parking Advisory Board Report
FUTURE AGENDA ITEMS
lV. Question and Answer Session with Press and Public
V. Adjournment
Notice of Assistance at the Public Meetings
The City of San Marcos is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to
communications will be provided upon request. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48
hours) before the meeting date. Individuals who require auxiliary aids and services for this meeting should contact the City of San Marcos ADA
Coordinator at 512-393-8000 (voice) or call Texas Relay Service (TRS) by dialing 7-1-1. Requests can also be faxed to 855-461-6674 or sent by e-mail
to ADArequest@sanmarcostx.gov.
For more information on the Main Street Advisory Board, please contact Josie Falletta at jfalletta@sanmarcostx.gov.
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