Main Street Advisory Board
Regular MeetingSan Marcos, TX · February 21, 2024
Agenda
City of San Marcos
Regular Meeting
Main Street Advisory Board
Wednesday, February 21, 2024 at 5:30pm
Attend in Person:
Chamber of Commerce Conference Room
202 N CM Allen Pkwy San Marcos, TX 78666
The presiding officer for this meeting will be present at the meeting location described above.
Attend Online via Virtual Zoom Meeting:
Webinar ID: 816 1358 8384
Public Link: https://us02web.zoom.us/j/81613588384
I. Call To Order
II. Roll Call
III. Citizen Comment Period:
Persons wishing to participate (speak) during the Citizen Comment portion of the meeting must email jfalletta@sanmarcostx.gov prior to 12:00PM the
day of the meeting. Comments shall have a time limit of three minutes each. Any threatening, defamatory or other similar comments prohibited by
Chapter 2 of the San Marcos City Code will not be read.
ACTION ITEMS
1. Select through nomination, a Board Chair and Board Vice Chair for the upcoming year.
MINUTES
2. Consider approval of the January 17, 2024, meeting minutes.
DISCUSSION ITEMS
3. Incoming and Outgoing Board Members – Welcome incoming board members and thank
you to outgoing board members.
4. Love Downtown Awards – Discuss volunteer needs for upcoming 2024 Love Downtown
Awards.
5. Music on the Square Selection – Select two board members to serve on the jury panel for
artist selection for the 2024 Music on the Square event.
REPORTS
6. Main Street Program Report
7. Financial Report
8. Downtown Association Report
9. Economic Development Report
10. Parking Advisory Board Report
FUTURE AGENDA ITEMS
lV. Question and Answer Session with Press and Public
V. Adjournment
Notice of Assistance at the Public Meetings
The City of San Marcos is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to
communications will be provided upon request. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48
hours) before the meeting date. Individuals who require auxiliary aids and services for this meeting should contact the City of San Marcos ADA
Coordinator at 512-393-8000 (voice) or call Texas Relay Service (TRS) by dialing 7-1-1. Requests can also be faxed to 855-461-6674 or sent by e-mail
to ADArequest@sanmarcostx.gov.
For more information on the Main Street Advisory Board, please contact Josie Falletta at jfalletta@sanmarcostx.gov.
1
City of San Marcos
Regular Meeting MINUTES
Main Street Advisory Board
Wednesday, January 17, 2024 at 5:30pm
Attend in Person:
Chamber of Commerce Conference Room
202 N CM Allen Pkwy San Marcos, TX 78666
Attend Online via Virtual Zoom Meeting:
Webinar ID: 898 9083 6199
Public Link: https://us02web.zoom.us/j/89890836199
I. Call To Order 5:38PM
II. Roll Call
Attending: Ashley McCafferty, Shandee Lynn, Keely Hennig, Anita Collins, Mark Gleason,
Duane Bradley
Staff Present: Josie Falletta, Garret Hope, Andrea Villalobos
III. Citizen Comment Period: None
Persons wishing to participate (speak) during the Citizen Comment portion of the meeting must email jfalletta@sanmarcostx.gov prior to 12:00PM the
day of the meeting. Comments shall have a time limit of three minutes each. Any threatening, defamatory or other similar comments prohibited by
Chapter 2 of the San Marcos City Code will not be read.
PRESENTATIONS
1. Andrea Villalobos, City of San Marcos’ Assistant Director of Planning, gave a presentation
of the Downtown Area Plan and the Vision SMTX Comprehensive Plan. She informed the
board that City Council has given final direction for the plan. The board discussed strategic
initiatives for Downtown San Marcos as listed in the plan. Andrea Villalobos left the meeting
after her presentation.
MINUTES
2. The November 15 & December 20, 2023 meeting minutes were approved on Board Chair
Shandee Lynn motion and Board Member Anita Collins second, on a 6-0 vote.
DISCUSSION ITEMS
3. The board discussed the Downtown Area Plan and their findings from Andrea Villalobos’
presentation.
4. Josie Falletta informed the boar of the upcoming 10th Annual Love Downtown Awards. The
board appointed a sub committee to review nominations from local businesses and
discussed the final processes for winner selections.
REPORTS
5. Main Street Program Report – Staff provided an update on events, social media efforts,
downtown businesses, and future planning.
6. Financial Report – Main Street has expended 17% of its FY24 operational budget.
7. Downtown Association Report – N/A
8. Economic Development Report – N/A
9. Parking Advisory Board Report – Main Street Manager Josie Falletta updated the board on
information provided to her by the Parking Advisory Board.
FUTURE AGENDA ITEMS
lV. Question and Answer Session with Press and Public
V. Adjournment: A motion was made at 7:06 PM by Vice Chair Ashley McCafferty and seconded by
Board member Anita Collins. The motion passed with a vote of 6-0 and the meeting was adjourned.
Notice of Assistance at the Public Meetings
2
The City of San Marcos is committed to compliance with the American with Disabilities Act. Reasonable modifications and equal access to
communications will be provided upon request. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48
hours) before the meeting date. Individuals who require auxiliary aids and services for this meeting should contact the City of San Marcos ADA
Coordinator at 512-393-8000 (voice) or call Texas Relay Service (TRS) by dialing 7-1-1. Requests can also be faxed to 855-461-6674 or sent by e-mail
to ADArequest@sanmarcostx.gov.
For more information on the Main Street Advisory Board, please contact Josie Falletta at jfalletta@sanmarcostx.gov.
3
2024 LOVE DOWNTOWN AWARDS
EVENT INFORMATION
Date: Thursday, February 29
Location: The Marc
Time: 6:00 - 8:00 PM
Volunteers needed:
Set up: TBD (could be morning or afternoon)
During event: greeters, check in, awards table, raffle prizes
Break down: clean up, pack up food and supplies, carry supplies to vehicles
PUBLIC NOMINATIONS
Closed (was open for 3 weeks) - 211 nominations, an all-time record!
Outstanding New Business, Downtown Legend, Business of the Year
Process:
Public nominates businesses
Judging panel meets, blind judging (names hidden)
Finalists announced and invited to attend
Winners announced at Love Downtown Awards
MAIN STREET NOMINATIONS
Partner of the Year
Past winners include:
2023 - City of San Marcos Planning Department
2022 - KZSM
2020 - Price Center
2018 - Splash Coworking
Kelly Franks Volunteer of the Year
Past winners include:
2023 - TXST Delta Sigma Phi
2022 - LCRA
2020 - Christopher Paul Cardoza
2018 - Linda Coker
Innovation Award
Past winners include:
2023 - Blind Salamander
2022 - Putt Pub
2020 - Splash Coworking
Revitalization Award (New)
New award developed by Event Subcommittee for 2024
Awardee is a business or property owner who has revitalized a neglected building or
area of downtown
4
2024 EVENTS + INITIATIVES
EVENTS
January 15: MLK Day Events -- POSTPONED
February 8: TMSP Regional Design Workshop
February 10: Mardi Gras
February 29: Love Downtown Awards
March 2: Spring River Cleanup
March 18: SMCISD Bus Drivers Community Service Day
April 8: Solar Eclipse
April 12: LCRA Steps Forward Day
May 10, 17, 24 & 31: Music on the Square
June 21: Make Music Day
August 30: Back the Bobcats
September 16: Presidential Debate
October TBD: Family Weekend
November TBD: Holiday Lighting Ceremony
Weekly: Farmer's Market
Monthly: San Marcos SaturPLAY, Art Squared, 1893 Flea, Vanilla Bean Market
INITIATIVES
S Guadalupe St Parcels - activation plan
Crosswalk Restriping Project - TIRZ#5 funded
Mobility Hub Activation Plan - seasonal installations
Work Plan Implementation - task list under development
Kissing Alley CIP Outreach - late March
5
TEXAS MAIN STREET DESIGN WORKSHOP
IN SAN MARCOS - FEB. 8
Date: Thursday, February 8
Time: 9:00AM - 4:00PM
Location: Old Fish Hatchery, 206 N CM
Allen Pkwy
Topics: fundamentals of Main Street
Design, including historic preservation,
walkability, tax credits, architecture, etc.
Workshop hosted by San Marcos Main
Street Program, taught by Texas Main
Street Design team.
CHAMBER YOUTH LEADERSHIP - FEB. 13
Date: Tuesday, February 13
Time: 10:00AM - 1:00PM
Location: Multiple downtown businesses
Topics: Main Street, shop local,
coworking, entrepreneurship, small scale
manufacturing
Workshop hosted by San Marcos Area
Chamber of Commerce, session focused
on downtown and small business.
Student seniors from San Marcos High
School and Academy.
6
JAN 2024 HIGHLIGHTS
ANALYTICS
Facebook
Followers: 12,327 (+1.4%)
Reach: 19,024
Engagement: 677
Engagement Rate: 3.56%
Instagram
Followers: 7,613 (+1.4%)
Reach: 14,298
Engagement: 1,675
Engagement Rate: 11.71%
7
2023 DOWNTOWN BUSINESS REPORT
NEW BUSINESSES: 15 BUSINESS CLOSURES: 11
Q1 Q1
Allstar Lifestyle El Coco Loko Fruit Factory
Arabian Nights Hookah Lounge Solid Gold
Alcoholics Anonymous
Q2 Ike’s Love & Sandwiches
Wildfire
Q2
Q3 Rapid Nutrition
Local Joe’s (closed) Vitality Bowls
Got Toys
Zablosky Film Q3
Douglas Smith Soap Co. Stellar Coffee Co
Katz Coffee Drive Thru Golden Needle
Happy Clouds
Q4
Q4 Smoothie King
Sylvia Pizza Cisneros Insurance Co.
La Chula Rick’s Lock & Key
The Sweet Spot
Tantra
Miracle Leaf
Hangry Joe’s
Onpoint Roofing
8
DOWNTOWN BUSINESS REPORT
NEW & UPCOMING BUSINESS ACTIVITY
Rhinestone Cowboy 235 N LBJ Dr, Ste A NOW OPEN
Crater Coffee (and Hookah) 312 University Dr, 312 C NOW OPEN
Gus's World Famous Fried
110 E MLK Dr Opening Soon
Chicken
Bazaar 202 N LBJ Dr, Ste A Opening Soon
Logie’s Restaurant 150 S LBJ Dr Opening Soon
Kikko Ramen & Poke 407 N Guadalupe St Opening Soon
Sea Barra 420 University Dr Planning Stage
Eden Bar 206 W San Antonio St Planning Stage
TBD restaurant 101 E MLK Dr Planning Stage
TBD retail 114 E San Antonio St Planning Stage
TBD coffee shop 301 N LBJ Dr Planning Stage
9
MAIN STREET FINANCIAL REPORT - 2/21/2024
FY 24 Operating Budget:
Org Object Description Budget Actual Enc/Reqs Available Budget Percent Used
12024225 52095 PRINTING & PUBLICATIONS 1,500.00 245.86 0.00 1,254.14 16
12024225 52105 COMMUNICATIONS/TELEPHONE 2,627.76 846.67 0.00 1,781.09 32
12024225 52230 PROFESSIONAL SERVICES 57,000.00 2,932.30 4,196.69 49,871.01 13
12024225 52360 BUILDING RENTAL 15,600.00 4,890.00 10,800.00 -90.00 101
12024225 52397 SOFTWARE AS A SERVICE (SAAS) 2,882.00 0.00 0.00 2,882.00 0
12024225 53070 SUPPLIES-OFFICE 15,000.00 5,629.39 0.00 9,370.61 38
12024225 53105 POSTAGE 400.00 0.00 0.00 400.00 0
12024225 53110 ADVERTISING/BRANDING 27,000.00 0.00 0.00 27,000.00 0
12024225 53145 REPAIRS-VEHICLES 517.50 0.00 0.00 517.50 0
12024225 54001 P-CARD MUST CODE 0.00 1,555.46 0.00 -1,555.46 0
12024225 54050 DUES & SUBSCRIPTIONS 3,740.00 1,784.56 0.00 1,955.44 48
12024225 54075 MAIN ST-INCENTIVE PROGRAM 30,000.00 0.00 0.00 30,000.00 0
12024225 54180 PROFESSIONAL DEVELOPMENT 15,000.00 2,373.61 0.00 12,626.39 16
12024225 54185 MEALS 1,000.00 513.02 0.00 486.98 51
12024225 54190 TRAVEL 900.00 278.03 0.00 621.97 31
12024225 54245 SPECIAL EVENTS/PROJECTS 34,500.00 8,960.43 843.90 24,695.67 28
12024225 60110 OPERATING BUDGET REQUESTS 0.00 0.00 0.00 0.00 0.00
TOTALS 207,667.26 30,009.33 15,840.59 161,817.34 22%
10
Get email alerts for San Marcos
A daily email when new agendas and minutes are posted.