Main Street Advisory Board

City of San Marcos Regular Meeting Main Street Advisory Board Wednesday, January 15,2025 at 5:30pm Attend in Person: Chamber of Commerce Large Conference Room 202 N CM Allen Pkwy, San Marcos, TX 78666 The presiding officer for this meeting will be present at the meeting location described above. Attend Online via Virtual Zoom Meeting: Webinar ID: 816 1358 8384 Public Link: https://us02web.zoom.us/j/81613588384 I. Call To Order II. Roll Call III. Citizen Comment Period: Persons wishing to participate (speak) during the Citizen Comment portion of the meeting must email jfalletta@sanmarcostx.gov prior to 12:00PM the day of the meeting. Comments shall have a time limit of three minutes each. Any threatening, defamatory or other similar comments prohibited by Chapter 2 of the San Marcos City Code will not be read. MINUTES 1. Consider approval of the meeting minutes of November 20, 2024. ACTION ITEMS 2. Grant Application – Review grant application from Hometown Salon for signage and ADA accessibility improvements, located at 157 S LBJ Dr. DISCUSSION ITEMS 3. Love Downtown Awards – Discuss Main Street nominations for the upcoming Love Downtown Awards on February 26, 2025. REPORTS 4. Main Street Program Report 5. Financial Report 6. Downtown Association Report 7. Economic Development Report FUTURE AGENDA ITEMS lV. Question and Answer Session with Press and Public V. Adjournment Notice of Assistance at the Public Meetings The City of San Marcos is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Individuals who require auxiliary aids and services for this meeting should contact the City of San Marcos ADA Coordinator at 512-393-8000 (voice) or call Texas Relay Service (TRS) by dialing 7-1-1. Requests can also be faxed to 855-461-6674 or sent by e-mail to ADArequest@sanmarcostx.gov. For more information on the Main Street Advisory Board, please contact Josie Falletta at jfalletta@sanmarcostx.gov. 1  City of San Marcos Regular Meeting MINUTES Main Street Advisory Board Wednesday, November 20 at 5:30pm Attend in Person: Chamber of Commerce Large Conference Room 202 N CM Allen Pkwy, San Marcos, TX 78666 The presiding officer for this meeting will be present at the meeting location described above. Attend Online via Virtual Zoom Meeting: Webinar ID: 816 1358 8384 Public Link: https://us02web.zoom.us/j/81613588384 I. Call To Order 5:30 PM II. Roll Call Attending: Anita Collins, Mark Gleason, Duane Bradley, Robert Tobias, Atom Von Arndt, Merritt Drewery, Suhel Esani, Shandee Lynn Adamson Staff Present: Josie Falletta, Garret Hope, Karla Hernandez III. Citizen Comment Period: No citizens present. Persons wishing to participate (speak) during the Citizen Comment portion of the meeting must email jfalletta@sanmarcostx.gov prior to 12:00PM the day of the meeting. Comments shall have a time limit of three minutes each. Any threatening, defamatory or other similar comments prohibited by Chapter 2 of the San Marcos City Code will not be read. Brittni Foret from Patio Dolcetto spoke about a partnership between the businesses south of the square to build recognition with marketing, events, and promotions. Potentially discussed names include South of the Square and South Coalition. A name has not been decided yet. PRESENTATION 1. Received a presentation from the Parking Advisory Board Chair and Parking Manager who provided an overview of parking initiatives citywide, including revenue sources, Chapter 82 amendments, Parking Benefit Districts, and different enforcement measures. MINUTES 2. The October 16, 2024, regular meeting minutes were approved on Member Gleason’s motion and seconded by Member Bradley, on a (8-0) vote. ACTION ITEMS 3. Revised My City Locating Main Street Incentive Grant from My City Team for an additional awning (missed upon first review) was approved in the amount of $259.97. A motion was made by Member Gleason and seconded by Member Von Arndt. (8-0) 4. The Board reviewed the Downtown FY 2025 Work Plan. After reviewing and making some amendments, the plan was accepted as Amended. A motion to approve was made by Member Bradley and seconded by Member Gleason. (8-0) DISCUSSION 5. Main Street staff introduced the 2025 Event Calendar; the Board liked the new event line up. Board Chair Collins talked about ensuring there was a diverse input in each event and considering performers. 6. After discussion, the Board requested that the December 18th regular meeting will be held if there are any Grant Applications to approve, otherwise it will be canceled by December 11 th. REPORTS 1. Main Street Program Report – Staff provided updates on upcoming events in the next month, the Downtown Landscaping Project and the San Antonio Streetscape Art Project. A 2  recap of the TX Downtown Conference session and the Downtown Revitalization Tour were also provided. 2. Financial Report - Main Street Manager Josie Falletta provided the Financial Report. 3. Downtown Association Report – Board Chair Collins provided an update that the next DASM meeting will be January 23, 2025. DASM will also be hosting neighborhood takeovers of downtown, starting with Kissing Tree in January. 4. Economic Development Report – No report provided. FUTURE AGENDA ITEMS lV. Question and Answer Session with Press and Public No public or press present. V. Adjournment 7:21 PM on Board Member Gleason’s motion and Member Bradley’s second. Notice of Assistance at the Public Meetings The City of San Marcos is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. If requiring Sign Language Interpreters or alternative formats, please give notice at least 2 days (48 hours) before the meeting date. Individuals who require auxiliary aids and services for this meeting should contact the City of San Marcos ADA Coordinator at 512-393-8000 (voice) or call Texas Relay Service (TRS) by dialing 7-1-1. Requests can also be faxed to 855-461-6674 or sent by e-mail to ADArequest@sanmarcostx.gov. For more information on the Main Street Advisory Board, please contact Josie Falletta at jfalletta@sanmarcostx.gov. 3  MAIN STREET FAÇADE GRANT OVERVIEW BACKGROUND The Main Street Façade Grant is a 50/50 matching reimbursement up to $4,000 per business in FY 25 for businesses and properties located within the Main Street district. Since 2012, over $110,000 has been distributed to seventy-five (75) businesses. ELIGIBLE USE OF FUNDS Grant funding may be used for storefront enhancements, including: Signage Awnings Exterior lighting at street front Broken windows due to vandalism Other fixed improvements to the façade, as approved by the Main Street Advisory Board APPROVAL PROCESS 1. Main Street staff collects application documents 2. Main Street Advisory Board reviews application 3. If approved, staff work with applicant through payment and permit process 4. Once approved work is completed, applicant submits proof of payment, and staff processes payment of reimbursement* *Note: Project must be approved BEFORE work is completed. Any work begun before approval is not eligible for funding. FUNDING $60,000 total available in FY2025 4 SUBMIT APPLICATION TO: JOSIE AT JFALLETTA@SANMARCOSTX.GOV  MAIN STREET FAÇADE GRANT APPLICATION APPLICANT NAME: Lisa Marie Forrester DBA Hometown Salon MAILING ADDRESS: 1014 Easton Dr, San Marcos, TX 78666 PHONE NUMBER: 512-216-4589 BUILDING ADDRESS: 157 S LBJ Dr, San Marcos, TX 78666 DO YOU OWN THE BUILDING? YES NO IS THE BUILDING LOCATED ON THE COURTHOUSE SQUARE? YES NO If YES, have you received approval from the Historic Preservation Commission? The Historic Preservation Commission consists of 7 members that recommend, promote and approve the appropriateness and integrity of the existing Historical Districts in San Marcos. (Staff Liaison: Alison Brake, Development Services Planner 512.393.8232.) If NO, please proceed YES NO APPLICATION REQUIREMENTS FOR SUBMISSION: Drawing of proposed improvements (preferably in color) or rendering of sign/awning. Written description of proposed improvements. Quote from supplier that estimates cost of the project. Written permission for proposed improvements from property owner. 1/1/2025 DATE SUBMITTED TO MAIN STREET OFFICE PLEASE REVIEW THE FOLLOWING APPROVAL PROCESS: Main Street Program Advisory Board will review the application and make a recommendation to Main Street staff (meetings 3rd Wednesday of each month). Applicant will be notified of decision. Applicant proceeds with approved improvements. TO BE COMPLETED BY MAIN STREET STAFF: RECEIVED BY: DATE REVIEWED BY MAIN STREET ADVISORY BOARD: DATE REVIEWED BY MAIN STREET STAFF: APPROVED AS SUBMITTED APPROVED WITH SUGGESTED CHANGES NOT ACCEPTED DATE APPLICANT NOTIFIED: 5 SUBMIT APPLICATION TO: JOSIE AT JFALLETTA@SANMARCOSTX.GOV Project Overview Hometown Salon is a long-standing establishment in San Marcos’ historic downtown district since March of 2020. We are committed to enhancing the aesthetic appeal of our downtown area while also improving accessibility for our customers, particularly the elderly community. This project aims to achieve these goals through the following improvements: ▪ New Signage: o A prominent storefront sign o A hanging sign under the covered sidewalk o A back entrance sign ▪ Accessibility Improvements: o Paving the back alleyway o Constructing a handicap-accessible ramp to the back entrance o Constructing a handicap-accessible ramp inside the salon Project Impact ▪ Enhanced Downtown Aesthetics: The new signage will significantly improve the visual appeal of our downtown area, attracting more visitors and boosting local businesses. ▪ Improved Accessibility: The paved alleyway and handicap ramp will provide safe and convenient access for elderly customers and individuals with disabilities. This will not only benefit our business but also enhance the overall accessibility of the downtown district. ▪ Reduced City Costs: By investing in these improvements, we are proactively addressing potential future city expenses. By providing a safe and accessible entrance for our elderly clientele, without having to add costly add-ons to the front of the store, we are reducing the likelihood of accidents and injuries that could lead to lawsuits or emergency services. Local Business Partnership We are committed to supporting local businesses and will partner with local contractors and suppliers to complete this project. By utilizing local resources, we will contribute to the local economy and strengthen our community by working together. Conclusion This project aligns with the city’s goals of enhancing the downtown area and improving accessibility for all residents. By investing in these improvements, we are not only benefiting our business but also making a positive impact on our community. We respectfully request your support for this project, and look forward to hearing from you. Below are our estimated projects as well as the proposed signage imagery. 6 Estimated Project Costs: • Signage: $1,407.25 • Paving and Ramp: $2,250.00 • Total Project Cost: $3,657.25 We appreciate your consideration of this proposal. Below are images of where the ramps will be built for our handicapped and elderly clientele. As well as permissions for our landlord for said improvements. 7 8 9 10 August 5, 2024 To Whom it May Concern: l , Justin May, landlord and owner of commercial building at 157 S. LBJ, San Marcos TX 78666, give my permission to Lisa Forrester DBA Hometown Salon to make improvements for outside handicap access. Thank You 11 12 San Marcos Sign Company LLC 2200 Ranch Road 12 Ste D San Marcos, TX 78666 US SMTXsignco@gmail.com Estimate ADDRESS SHIP TO ESTIMATE 2135 Hometown Salon Hometown Salon DATE 11/20/2024 DATE ACTIVITY DESCRIPTION QTY RATE AMOUNT 3MM Max Metal Hanging Sign / 12'' x24''/ double side 1 75.00 75.00T 3MM Max Metal Main Sign / 55''x60'' / single sided 1 400.00 400.00T 3MM Max Metal Back Door Sign / single sided 1 275.00 275.00T 3MM Max Metal Number sign / 30''x18'' 1 50.00 50.00T Vinyl Decal Door decal / 20'' 1 35.00 35.00T Sign Removal 1 165.00 165.00T install labor 1 300.00 300.00T SUBTOTAL 1,300.00 TAX 107.25 TOTAL $1,407.25 Accepted By Accepted Date 13 Page 1 of 1 LOVE DOWNTWON AWARDS Date: Wednesday, February 26 Location: TBD Time: 6:00 - 8:00 PM Volunteers needed: Set up During event: greeters, check in, awards table, raffle prizes Break down: clean up, pack up food and supplies, carry supplies to vehicles PUBLIC NOMINATIONS Public Link: bit.ly/2025LoveDowntown Outstanding New Business Downtown Legend Business of the Year Nominations open until Friday, January 31 66 nominations (as of 1/9) 211 total in 2024 Process: Public nominates businesses Judging panel meets week of February 3, blind judging (names hidden) Finalists announced and invited to attend Winners announced at Love Downtown Awards MAIN STREET NOMINATIONS Partner of the Year Past winners include: 2024 - Hays County 2023 - City of San Marcos Planning Department 2022 - KZSM 2020 - Price Center Kelly Franks Volunteer of the Year Past winners include: 2024 - Josh Delbosque 2023 - TXST Delta Sigma Phi 2022 - LCRA 2020 - Christopher Paul Cardoza Innovation Award Past winners include: 2024 - 1st Tuesday Film Series 2023 - Blind Salamander 2022 - Putt Pub Revitalization Award Past winners include: 2024 - Ford Jackman Building 14 2025 EVENTS + INITIATIVES MAIN STREET EVENTS February 26: Love Downtown Awards April 12: San Marcos Arts Festival June 21: Bubble Bash September 27: Heritage Event (Name not Set Yet) October 18: Spooky Movie on the Square December 6: Merry on the Squarey DOWNTOWN EVENTS January 20: MLK Day March March 1: Mardi Gras Parade May 17: Mermaid Parade & Festival Weekly: Farmer's Market Monthly: San Marcos SaturPLAY, Art Squared, 1893 Flea, Vanilla Bean Market, Classic Rides on El Camino Real INITIATIVES Downtown Landscaping Project - CMO Initiative - February/March 2025 San Antonio Street - Street Art Project - April 2025 Mobility Hub Activation Plan - seasonal installations Work Plan Implementation - ongoing Kissing Alley Improvements CIP - construction survival kit 15  SAN MARCOS ART FEST - APRIL 12 Overview The San Marcos Art Fest is a *new* Main Street event for 2025. The event will be hosted in coordination with an existing community event, the San Marcos Studio Tour, for maximum impact. Initial discussions include the following activities the day of the event: Art Trail - downtown business component Children’s Chalk Art Contest - Art League to coordinate with SMCISD San Antonio Street Art unveiling - existing Main Street project to be completed on April 11 at LCRA Steps Forward Day Mosaic Mural at Downtown Mobility Hub - Arts project Art Squared Arts Market - existing community event San Marcos Studio Tour - existing community event Other activities under consideration: live art demonstration(s), children’s art activities, educational workshops/panel discussions, evening light show on Hays County Historic Courthouse, map/passport, performance art Partners Partners (so far) for this event include: San Marcos Art League Art Squared Mothership Studios/San Marcos Studio Tour Price Center Budget Staff have allocated $9,500 to this event. 16 MERRY ON THE SQUAREY Event Stats Attendance: 700 Families Total Budget: $5,000 Total Spend: Approx. $3,500 Volunteer Hours: 74 17  HIGHLIGHTS NOV & DEC 2024 ANALYTICS Facebook Followers: 13,330 (+0.7%) Reach: 25,298 Engagement: 605 Engagement Rate: 2.40% Instagram Followers: 9,684 (+4.6%) Reach: 34,738 Engagement: 3,332 Engagement Rate: 9.48% 18  2024 Recap At a Glance Followers Views Posts (gainedl) (total) FB 1,176 338,000 106 IG 2,174 393,300 92 2024 Post Insights FB/IG Reach Interactions Link Clicks Page Visits FB 623K 13.6K 19.5K 20.4K IG 74K 12.5K 959 18.2K 19  SAN ANTONIO STREETSCAPE ART Overview Planning and Main Street are working on a streetscape improvement project on W San Antonio Street in collaboration with the Stelos Scholars, a subset of the Texas State University Honors College. The Stelos Scholars received a $25,000 grant to be used on streetscape activation and contacted the City of San Marcos to propose using the funds in Downtown San Marcos. Upon a review of adopted plans, the proposed scope of work aligns with recommendations of the recently adopted San Marcos Downtown Area Plan. Scope of Work The improvements will take place on W San Antonio Street from the San Antonio Street split to Telephone Alley. Proposed improvements include 1) the installation of colorful pavement treatments and traffic delineators in six (6) existing bulb outs, and 2) artistic designs in four (4) alleyway crosswalks. Timeline The date for installation is April 11, 2025, since it aligns with LCRA Steps Forward Day. The volunteers will help install everything and do a big cleanup along that stretch of San Antonio Street (litter cleanup, refresh yellow curb paint, etc.). It will make a large impact in a short amount of time. 20  DOWNTOWN LANDSCAPING PROJECT Main Street is launching a landscaping improvement initiative in FY 2025. The project will include irrigation upgrades, soil amendments, additional plantings, mulch, and some hardscapes. The Downtown plant palette was developed by city staff across multiple departments and includes plants which are drought tolerant, native or adaptive, pollinators, and have a low water usage. The bed design guidelines consider safety and visibility, aesthetics, plant health, and water usage. This project aims to improve the downtown landscaping beds and plants, so they are easier to maintain, provide clearer lines of sight for pedestrians, use less water, and act as pollinators for birds, bees, and monarchs. Timeline November 2024 – Additional plants installed on Hutchison St. January/February 2025 – Irrigation improvements + targeted plants removed on N LBJ Dr & the Square, two beds paved at high traffic intersection March 2025 – Additional plants installed on N LBJ Dr & the Square Funding Funds for this project are provided from the Downtown TIRZ 5 budget, approved by the TIRZ 5 Board in October 2024. The TIRZ 5 fund is generated by property taxes within the TIRZ 5 District, which includes downtown. 21  SIDEWALK MEDALLIONS INSTALLED Overview Two medallions were installed in the sidewalk on either side of CM Allen Pkwy. Both medallions have a river focus, though one features the flora and fauna and the other features local indigenous peoples. The medallions were first presented at a combined mural dedication in December 2024. 22 DOWNTOWN BUSINESS REPORT NEW & UPCOMING BUSINESS ACTIVITY Sea Barra 420 University Dr Food Truck Open! Eden Bar 206 W San Antonio St Now Open! Bayle’s 130 E San Antonio St Now Open! Olive Market 312 University Dr #312D Now Open! Ink Couture Tattoos 312 University Dr #F Now Open! 3KB 210 N Edward Gary St #106 Now Open! Las Dos Fridas Cocina Mexicana 201 S LBJ Dr Now Open! Logie’s Restaurant 150 S LBJ Dr Permits Approved Tower Loan 208 W San Antonio St Permits Approved Archie’s Coffee Lounge 301 N LBJ Dr Permits Approved Shell Permit Building Shell, Business TBD 125 and 133 S LBJ Dr Approved Urban Bird Hot Chicken 205 W Hopkins St Planning Process 23 MAIN STREET FINANCIAL REPORT - 1/10/25 FY 25 Operating Budget: Org Object Description Budget Actual Enc/Reqs Available Budget Percent Used 12024225 52095 PRINTING & PUBLICATIONS 1,500.00 0.00 0.00 1,500.00 0.00% 12024225 52105 COMMUNICATIONS/TELEPHONE 2,111.88 366.32 0.00 1,745.56 17.35% 12024225 52111 VEHICLE/EQUIP LEASE PYMNTS 15,678.00 0.00 15,678.00 0.00 100.00% 12024225 52230 PROFESSIONAL SERVICES 5,000.00 1,462.17 0.00 3,537.83 29.24% 12024225 52360 BUILDING RENTAL 19,560.00 3,750.00 11,600.00 4,210.00 78.48% 12024225 52395 SOFTWARE LIC & MAINTENANCE 540.04 0.00 0.00 540.04 0.00% 12024225 52397 SOFTWARE AS A SERVICE (SAAS) 1,800.00 0.00 0.00 1,800.00 0.00% 12024225 53045 SUPPLIES-OTHER 12,500.00 1,750.77 0.00 10,749.23 14.01% 12024225 53070 SUPPLIES-OFFICE 2,500.00 899.44 0.00 1,600.56 35.98% 12024225 53105 POSTAGE 300.00 0.00 0.00 300.00 0.00% 12024225 53110 ADVERTISING/BRANDING 30,000.00 2,948.00 10,250.00 16,802.00 43.99% 12024225 53145 REPAIRS-VEHICLES 520.00 0.00 0.00 520.00 0.00% 12024225 54001 P-CARD MUST CODE 0.00 0.00 0.00 0.00 0.00% 12024225 54050 DUES & SUBSCRIPTIONS 4,043.38 1,342.03 1,000.00 1,701.35 57.92% 12024225 54075 MAIN ST-INCENTIVE PROGRAM 30,000.00 1,500.00 0.00 28,500.00 5.00% 12024225 54180 PROFESSIONAL DEVELOPMENT 15,000.00 4,355.15 0.00 10,644.85 29.03% 12024225 54185 MEALS 1,000.00 69.36 0.00 930.64 6.94% 12024225 54190 TRAVEL 600.00 0.00 0.00 600.00 0.00% 12024225 54245 SPECIAL EVENTS/PROJECTS 54,500.00 10,957.06 120.00 43,422.94 20.32% TOTALS 197,153.30 29,400.30 38,648.00 129,105.00 34.52% 24 MAIN STREET GRANT REPORT - 1/10/25 FY 25 Main Street Façade Grants: Applicant Total Project 50% Grant Status MY CITY APARTMENT (FY24 PROJECT) $ 2,483.16 $ 1,241.58 Completed FY24 PAID $ 810.59 Completed FY25 PAID $ 325.00 Completed STINKY DAWG (FY24 PROJECT) $2,350.00 $1,175.00 Completed FY25 PAID $1,175.00 Completed HOMETOWN SALON $3,657.25 $1,828.62 Applied Totals FY25 $ 3,328.62 FY25 Budget: Main Street Incentive Grant: $30,000 TIRZ Incentive Grant Match: $30,000 25 MAIN STREET ADVISORY BOARD ATTENDANCE 2024 1.18.24 2.21.24 3.20.24 4.17.24 5.22.24 6.26.24 7.17.24 8.21.24 9.18.24 10.16.24 11.20.24 12.18.24 Anita Collins P P P P P P P P A P P - Mark Gleason P P P A A A A P A P P - Shandee Lynn P E E E P A P A P P P - Meritt Drewery - - - - - - - - - - P - Robert Tobias A P P P P P P P P P P - Duane Bradley P P P A P P P A P P P - Atom Von Arndt - P P P P A P P P P P - Suhel Esani - P P P P P P P P A P - P=Present A=Absent E= Excused 26 MAIN STREET ADVISORY BOARD ATTENDANCE 2025 1.15.25 2.19.25 3.19.25 4.16.25 5.21.25 6.18.25 7.16.25 8.20.25 9.17.25 10.15.25 11.19.25 12.17.25 Anita Collins Amanda Rodriguez Shandee Lynn Meritt Drewery Robert Tobias Duane Bradley Atom Von Arndt Suhel Esani P=Present A=Absent E= Excused 27