City Council
Regular MeetingSanta Rosa, CA · March 9, 2023
Minutes
In Person Only -
City of Santa Rosa Bennett Valley Golf Course
3330 Yulupa Avenue,
Santa Rosa, CA 95405
City Council
Meeting Minutes - Final
Thursday, March 9, 2023 8:30 AM
CITY COUNCIL GOAL SETTING - SPECIAL MEETING
1. CALL TO ORDER AND ROLL CALL
Mayor N. Rogers called the meeting to order at 8:33 a.m.
All Council Members are present with Council Member Alvarez
arriving at 8:45 a.m.
Present: 7 - Mayor Natalie Rogers, Vice Mayor Dianna MacDonald, Council
Member Eddie Alvarez, Council Member Victoria Fleming, Council
Member Jeff Okrepkie, Council Member Chris Rogers, and Council
Member Mark Stapp
Attachments: Consultant Presentation (Uploaded 03-08-2023)
2. WELCOME
Mayor N. Rogers welcomed everyone to the meeting and the
importance of the work that goal setting provides the Council.
Nancy Hetrick, Managing Director for Baker Tilly, made opening
comments and introduced Ashley Garcia, Consulting Manager, who
helped facilitate the workshop and served as recorder. Nancy
Hetrick reviewed the day's objectives, ground rules, and agenda.
3. PUBLIC COMMENT
Duane DeWitt spoke on the history of Santa Rosa citizens in the
decision-making process and becoming more inclusive overtime
and continuing this effort.
Bob Gaiser, Southeast Greenway Campaign, confirmed continued
support of the city staff acquiring the Southeast Greenway property
in fiscal year 23-24.
Thea Hensel, Southeast Greenway Campaign, clarified the
acquisition deal must close no later than October 2024 per a
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City Council Meeting Minutes - Final March 9, 2023
commitment with the Sonoma Land Trust, and expressed
appreciation of staff’s continued efforts.
Jim McAdler, Southeast Greenway Campaign, acknowledged all the
efforts towards the acquisition of the Southeast Greenway property,
and asked for continued support and leadership for this project.
Rick Abbott spoke in support of Homes not Hotels, and that no one
wants to live next to short-term rentals.
Pam Granger, Tobacco Free Sonoma County, spoke in support of
adopting a tobacco retail license ordinance.
Michelle Escobar-McGarry spoke in support of adopting a tobacco
retail license ordinance.
Ken McNab, KMac Advising, LLC, spoke in support on the
annexation benefits for the city.
Nick Caston spoke on economic development and in support of
funding studies related to the beer, wine, cannabis and tech
industries.
Alexa Forrester, Bikeable Santa Rosa, spoke in support of bicycle
safety and development of traffic safety plans to support
multi-modal street design.
Jen Mercado, Bikeable Santa Rosa, spoke in support of bicycle
safety and building safe streets for all.
Cris Eggers, Bikeable Santa Rosa, spoke in support of prioritizing
active transportation development of multi-modal street design.
Chris Guenther, Bikeable Santa Rosa, spoke in support of safer
streets for all to create a safer, more vibrant city, acknowledged that
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City Council Meeting Minutes - Final March 9, 2023
incremental efforts have been made, but more specific and
ambitious efforts are needed.
Karen Weeks spoke on zoning code revisions clarifying location for
rehabilitation centers, requested a review of the cannabis ordinance
for revisions, requested bringing back the neighborhood
revitalization program, and willingness to review the origins of the
Open Government Task Force and its initial recommendations and
goals.
Bernadette Burrell spoke in opposition to short-term rentals that are
non-hosted, and stated the existing ordinance is not being enforced.
Barbara Wilson spoke in opposition to the mobile home rental rate
increase, requested fixing of the mobile home rent control ordinance
on behalf of the senior mobile home community to 3.99% like the
other parks.
Kristel England-Keefe spoke in support of school crosswalk safety
and the need for additional safety efforts for student and pedestrian
safety in front of schools.
Joshua Keefe spoke in support of increased safety efforts at
crosswalks, not just in front of schools but across Santa Rosa.
Christina Panza, Sonoma County Bicycle Coalition, spoke in support
of Safe Routes to School Santa Rosa, and the need of increased
safety efforts related to Vision Zero goals.
Emily Shartin, Sonoma County Bike Coalition, spoke in support of
additional development of safe cycling needs including low-stress
routes, bike parking, and full implementation of Vision Zero Goals.
Roger McConnell, Santa Rosa Mobile Homeowner’s Association,
spoke in support of an emergency ordinance related to mobile
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City Council Meeting Minutes - Final March 9, 2023
home rental rate increases.
Tom LaPenna, Santa Rosa Manufactured Homeowner’s Association
President, spoke in opposition to the mobile home rental rate
increase and asked for immediate attention on the matter.
Sandra Valencia, 4C’s, spoke in support of early education and
additional efforts on the infrastructure for childcare.
John Haveman, Econ Forensics and Analytics, spoke in support of
the annexation considerations being discussed and the impacts on
the economy in Santa Rosa.
Ananda Sweet, Santa Rosa Metro Chamber, spoke in support of
economic and business support, housing opportunities, pro-housing
policy, homeless considerations, minimizing fires, support of
downtown businesses, enhanced infrastructure, return on the
square, and early education and childcare support.
3.1 ADVANCED PUBLIC COMMENT RECEIVED.
Attachments: Advanced Public Comment (Uploaded 03-08-2023)
Late Correspondence (Uploaded 03-13-2023)
4. CITY MANAGER'S OPENING REMARKS
City Manager Maraskeshia Smith thanked everyone for attending,
expressed appreciation for the work that staff has done this past
year, and outlined expectations for this 2-day goal setting session.
5. FISCAL UPDATE
Scott Wagner, Deputy Director - Finance, and Veronica Conner,
Budget and Financial Analysis Manager, presented a fiscal update
including a financial outlook, budget overview, review of citywide
expenditures, revenues and overall guiding principles, and a
long-range financial forecast and answered questions from Council.
Assistant City Manager Daryel Dunston presented an update on
ARPA funding, and Assistant City Manager Jason Nutt presented
City of Santa Rosa
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an update on PG&E funding, CIP, infrastructure, and citywide
assets. Clare Hartman, Director of Planning and Economic
Development presented on an annexation opportunity.
6. DEPARTMENT PRESENTATIONS ON STRATEGIC GOALS
Department directors presented updates based on the 2022-23
strategic goals.
7. CELEBRATE ACCOMPLISHMENTS
Department directors and staff highlighted accomplishments from
the past year.
8. DISCUSS WORKING TOGETHER TO ACHIEVE RESULTS
Nancy Hetrick, Baker Tilly, led a discussion on good governance,
effective decision making, and effective use of Ad-Hoc and
Subcommittees. The discussion highlighted: unity of purpose; clear
roles and responsibilities; positive governance environment; and
norms, protocols, and policies.
9. PRIORITIES AND STRATEGIES DISCUSSION
Nancy Hetrick, Baker Tilly, initiated discussion on priorities and
strategies, outlining themes heard from City Council member
interviews, moving to review and discussion of previously
established goals.
Additional discussion continued on strategies for each goal area
adopted last year, and potentially amending goals to continue for the
next year.
10. WRAP UP
Nancy Hetrick, Baker Tilly, summarized accomplishments of the day
and framed the tasks for the remainder of the goal setting set to
reconvene the following day.
11. COUNCIL WILL RECESS TO 9:00 A.M. ON FRIDAY, MARCH 10, 2023, AT
WHICH TIME THE MEETING WILL RECONVENE
Mayor N. Rogers recessed the meeting at 4:55 p.m. and will
reconvene on Friday, March 10, 2023 at 9:00 a.m.
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City Council Meeting Minutes - Final March 9, 2023
FRIDAY, MARCH 10, 2023
12. CALL TO ORDER AND ROLL CALL
Mayor N. Rogers reconvened the meeting at 9:05 a.m. All Council
Members were present with the exception of Council Member
Fleming, who joined the meeting at 9:42 a.m.
Present: 7 - Mayor Natalie Rogers, Vice Mayor Dianna MacDonald, Council
Member Eddie Alvarez, Council Member Victoria Fleming, Council
Member Jeff Okrepkie, Council Member Chris Rogers, and Council
Member Mark Stapp
13. RE-CAP OF PRIORITIES AND STRATEGIES
Nancy Hetrick, Baker Tilly, re-capped the first day goal-setting
accomplishments on goals and facilitated additional amendments of
existing goal language.
14. WRAP UP AND NEXT STEPS
Council Member Stapp left the meeting at 11:30 a.m.
Nancy Hetrick, Baker Tilly, facilitated a discussion emphasizing the
need for goals to be multi-year to see progress and that strategy
prioritization will occur when staff brings her report to Council later in
the year for adoption of the strategic goals.
15. ADJOURNMENT OF MEETING
Mayor N. Rogers adjourned the meeting at 11:53 a.m.
Approved on: May 9, 2023
/s/ Dina Manis, Interim City Clerk
Agenda
In Person Only -
City of Santa Rosa Bennett Valley Golf Course
3330 Yulupa Avenue,
Santa Rosa, CA 95405
CITY COUNCIL
SPECIAL MEETING NOTICE AND AGENDA
MARCH 9, 2023
CITY COUNCIL GOAL SETTING - SPECIAL MEETING
8:30 A.M. (VIA IN-PERSON)
NOTICE IS HEREBY GIVEN that the Santa Rosa City Council will conduct
City Council Goal Setting Sessions beginning on Thursday, March 9,
2023 at 8:30 a.m. and continuing on Friday, March 10, 2023 at 9:00 a.m.
No other business will be considered at this Special Meeting.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY
ATTENDING IN-PERSON AT THE BENNETT VALLEY GOLF COURSE,
3330 YULUPA AVENUE, SANTA ROSA.
Public Comment may be made in-person during the meeting,
or submitted in advance via email to cc-comment@srcity.org
by 3:00 p.m. on Wednesday, March 8, 2023.
PLEASE NOTE THAT ALL E-MAILS SENT TO THE CITY COUNCIL ARE
CONSIDERED TO BE PUBLIC RECORDS AND SUBJECT TO
DISCLOSURE UNDER THE CALIFORNIA PUBLIC RECORDS ACT.
DEADLINES AND ADDITIONAL INSTRUCTION FOR PUBLIC COMMENT
ARE SET FORTH BELOW.
PUBLIC COMMENTS
Live Public Comment: Members of the public can provide comment under Item
3 - Public Comment, In-Person from the Bennett Valley Golf Course meeting
location.
Advanced Public Comment: To submit an e-mailed public comment to the
City Council, please send to: cc-comment@srcity.org by Wednesday,
March 8, 2023 at 3:00 p.m. Identify in the subject line of your e-mail "GOAL
SETTING," and provide your name and your comment in the body of the
e-mail. Please limit your e-mail to approximately 400 words (which is a
speaking rate of 133 words per minute).
City of Santa Rosa
Special Meeting Notice and Agenda
Page 2 of 3
City Council MARCH 9, 2023
E-mailed public comments received by the deadline will be distributed to
City Council members and uploaded to the agenda prior to the
start of the City Council Special Meeting for public access.
8:30 A.M. THURSDAY, MARCH 9, 2023 (IN-PERSON ONLY)
CONSULTANT PRESENTATION
Attachments: Consultant Presentation (Uploaded 03-08-2023)
1. CALL TO ORDER AND ROLL CALL
2. WELCOME
3. PUBLIC COMMENT
3.1 Advanced Public Comment Received
Attachments: Advanced Public Comment (Uploaded 03-08-2023)
4. CITY MANAGER'S OPENING REMARKS
5. FISCAL UPDATE
a. Financial Outlook
b. ARPA/PG&E Funds Update
c. CIP and Infrastructure
d. Annexation
6. DEPARTMENT PRESENTATIONS ON STRATEGIC GOALS
7. CELEBRATE ACCOMPLISHMENTS
8. DISCUSS WORKING TOGETHER TO ACHIEVE RESULTS
9. PRIORITIES AND STRATEGIES DISCUSSION
10. WRAP UP
11. COUNCIL WILL RECESS TO 9:00 A.M. ON FRIDAY, MARCH 10, 2023, AT
WHICH TIME THE MEETING WILL RECONVENE
9:00 A.M. FRIDAY, MARCH 10, 2023 (IN-PERSON ONLY)
City of Santa Rosa
Special Meeting Notice and Agenda
Page 3 of 3
City Council MARCH 9, 2023
12. CALL TO ORDER AND ROLL CALL
13. RE-CAP OF PRIORITIES AND STRATEGIES
14. WRAP UP AND NEXT STEPS
15. ADJOURNMENT OF MEETING
The Open Government Ordinance (ORD-2020-018) was adopted by City Council in December 2020. This
ordinance, adds Chapter 1-10 to the City Code to codify the City of Santa Rosa's commitment to embrace
a culture of open government to ensure public trust, engage the community, and establish a system of
transparency, public participation, and collaboration. To view a full version of the Open Government
Ordinance go to http://srcity.org/OpenGovOrdinance. To request a paper copy of the Open Government
Ordinance contact the City Clerk's Office at 707-543-3015 (TTY Relay at 711) or cityclerk@srcity.org.
The City of Santa Rosa does not discriminate against individuals with disabilities in its employment, services, benefits,
facilities, programs, or activities. Requests for accommodations, auxiliary aids, or services necessary to participate in a City
program, service, or activity, including printed information in alternate formats, are available by contacting the City Clerk's Office
at 707-543-3015 (TTY Relay at 711) or cityclerk@srcity.org. If the request is received at least seven (7) business days prior to
the City Council meeting, the copy shall be provided no later than two (2) business days prior to the City Council meeting.
Meeting information can also be accessed via the internet at http://srcity.org
Any writings or documents provided to a majority of the City Council prior to this meeting regarding any item on this agenda,
excluding closed session items, are available for public review in the City Clerk's Office, Room 10, City Hall, 100 Santa Rosa
Ave, during normal business hours.
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