Santa Rosa Tourism Business Improvement Area Advisory Board
Regular MeetingSanta Rosa, CA · March 25, 2021
Minutes
Virtual Meeting - See Agenda
City of Santa Rosa for Participation
Santa Rosa Tourism Business
Improvement Area Advisory Board
Meeting Minutes - Final
Thursday, March 25, 2021 11:00 AM
1. CALL TO ORDER AND ROLL CALL
The meeting was called to order by Member Rivero at 11:01AM.
Present 6 - Board Member Todd Anderson, Board Member Vern Lakusta, Board
Member Donna Renteria, Board Member Peter Rumble, Board
Member Rafael Rivero, and Board Member Brad Calkins
Absent 1 - Board Member Raissa de la Rosa
Also Present: Brad Calkins, Executive Director, Visit Santa Rosa
2. PUBLIC COMMENTS
NONE
3. APPROVAL OF MINUTES
3.1 Draft Meeting Minutes for January 28, 2021
A motion was made by Board Member Rumble, seconded by Board
Member Lakusta, that this Santa Rosa Tourism Business Improvement
Area Advisory Board Agenda Item be approve as submitted. The motion
carried. by an unanimous vote.
4. NEW BUSINESS
4.1 2021 Budget Discussion
Item Received and Filed
5. EVENT SUPPORT APPLICATIONS
5.1 Country Summer Music Festival - June 18-20, 2021
A motion was made by Board Member Rumble, seconded by Board
Member Anderson, that this Santa Rosa Tourism Business Improvement
Area Advisory Board Agenda Item be continue the item to May 27, 2021,
meeting. The motion carried. by an unanimous vote.
5.2 Rock & Revelry Music Festival - June 25-27, 2021
City of Santa Rosa
Meeting Minutes
Page 2 of 2
Santa Rosa Tourism Business Meeting Minutes - Final March 25, 2021
Improvement Area Advisory Board
A motion was made by Board Member Rumble, seconded by Board
Member Anderson, that this Santa Rosa Tourism Business Improvement
Area Advisory Board Agenda Item be continue the item to May 27, 2021,
meeting. The motion carried. by an unanimous vote.
5.3 Les Schwab Tires Monster Truck & Hot Rod Drive-Thru Adventure - March 26 -
April 4, 2021
A motion was made by Board Member Anderson, seconded by Board
Member Lakusta, that this Santa Rosa Tourism Business Improvement
Area Advisory Board Agenda Item not be approved. The motion carried by
unanimous vote.
6. ADJOURNMENT
The meeting was adjourned by Member Rivero at 11:20AM.
Approved on: May 26, 2022
/s/ Eileen Cleary, Recording Secretary
Agenda
Virtual Meeting - See Agenda
City of Santa Rosa for Participation
SANTA ROSA TOURISM BUSINESS
IMPROVEMENT AREA ADVISORY BOARD
REGULAR MEETING AGENDA AND
SUMMARY REPORT - FINAL
MARCH 25, 2021
11:00 AM
Due to the provisions of the Governor's Executive Orders N-25-20 and
N29-20 which suspend certain requirements of the Brown Act, and the
order of the Health Officer of the County of Sonoma to shelter in place to
minimize the spread of COVID-19, the Santa Rosa Business Improvement
Area Advisory Board Members will be participating via Zoom Webinar.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING
VIRTUALLY AT HTTPS://SRCITY-ORG.ZOOM.US/J/93356859985 OR
BY DIALING 669-219-2599, THEN ENTER WEBINAR ID: 933 5685 9985
The public accessing the meeting through the Zoom link will be able to
provide public comment on agenda item at the time the Agenda Item is
discussed during the meeting of the Santa Rosa Business Improvement
Area Advisory Board.
Public Comment can also be submitted by 5:00 pm, the Wednesday before
the meeting of the Santa Rosa Business Improvement Area Advisory
Board via e-mail at EconomicDevelopment@srcity.org and via recorded
voice message at 707-543-3080. All comments will be read into record or
played (up to 3 minutes each) at the time that Agenda Item is discussed
during the meeting of the Santa Rosa Business Improvement Area
Advisory Board.
DEADLINES AND ADDITIONAL INSTRUCTION FOR PUBLIC COMMENT
ARE SET FORTH BELOW.
The City of Santa Rosa has postponed many non-essential meetings until
further notice. We appreciate your patience and willingness to protect the
health and wellness of our community. If you have any questions regarding
this meeting, please contact Eileen Cleary at ecleary@srcity.org.
MATTERS ON THE AGENDA MAY BE TAKEN OUT OF ORDER.
City of Santa Rosa
Regular Meeting Agenda and Summary Report
Page 2 of 3
Santa Rosa Tourism Business - FINAL MARCH 25, 2021
Improvement Area Advisory Board
PUBLIC COMMENTS:
Live Public Comment: The public accessing the meeting through the Zoom
link will be able to provide public comment on agenda items at the time an
Agenda Item is discussed during the meeting of the Santa Rosa Business
Improvement Area Advisory Board. Go to
https://srcity.org/VirtualParticipation for more information on virtual meeting
public participation.
E-mail Public Comment: To submit an e-mailed public comment to the
Santa Rosa Business Improvement Area Advisory Board, please send to:
EconomicDevelopment@srcity.org by 5:00 p.m., Wednesday, March 24.
Identify in the subject line of your e-mail the Agenda Item Number on which
you wish to comment, provide your name in the body of the e-mail and
your comment. Please limit your e-mail to approximately 400 words (which
is a speaking rate of 133 words per minute).
Recorded Voice Message Public Comment: To submit a voice message
public comment, please call 707-543-3080 by 5:00 p.m., Wednesday,
March 24. State your name, the Agenda Item Number(s) on which you
wish to comment, and your comment. Recordings will be limited to 3
minutes.
1. CALL TO ORDER AND ROLL CALL
2. PUBLIC COMMENTS
This is the time when any person may address matters not listed on this
agenda, but which are within the subject matter of the jurisdiction. The public
may comment on agenda items when the item is called. Each speaker is
allowed three minutes.
3. APPROVAL OF MINUTES
3.1 Draft Meeting Minutes for January 28, 2021
Attachments: 2021.01.28 Draft Meeting Minutes
4. NEW BUSINESS
City of Santa Rosa
Regular Meeting Agenda and Summary Report
Page 3 of 3
Santa Rosa Tourism Business - FINAL MARCH 25, 2021
Improvement Area Advisory Board
4.1 2021 Budget Discussion
5. EVENT SUPPORT APPLICATIONS
5.1 Country Summer Music Festival - June 18-20, 2021
Attachments: Event Support Application Country Summer
5.2 Rock & Revelry Music Festival - June 25-27, 2021
Attachments: Event Support Application Rock & Revelry
5.3 Les Schwab Tires Monster Truck & Hot Rod Drive-Thru Adventure -
March 26 - April 4, 2021
Attachments: WAGS Motorsports Event Support Application
WAGS Flyer
6. ADJOURNMENT
Contact Rafael Rivero at (707) 543-3460 with any questions regarding the
agenda.
The City of Santa Rosa does not discriminate on the basis of disabilities in its employment, services, benefits, facilities,
programs, or activities. Requests for accommodations, auxiliary aids, or services necessary to participate in a City program,
service, or activity, including printed information in alternate formats, are available by contacting the Economic Development
Administrative Secretary at (707) 543-3227 (TTY Relay at 711) or at ecleary@srcity.org. Request should be submitted as far in
advance as possible, but no later than two business days before the scheduled meeting.
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