Santa Rosa Tourism Business Improvement Area Advisory Board
Regular MeetingSanta Rosa, CA · March 24, 2022
Minutes
Virtual Meeting - See Agenda
City of Santa Rosa for Participation
Santa Rosa Tourism Business
Improvement Area Advisory Board
Meeting Minutes - Final
Thursday, March 24, 2022 11:00 AM
1. CALL TO ORDER AND ROLL CALL
Chair Rivero called the meeting to order at 11:03AM.
Present 5 - Board Member Todd Anderson, Board Member Donna Renteria,
Board Member Peter Rumble, Board Member Rafael Rivero, and
Alternate Board Member Tara Thompson
2. PUBLIC COMMENTS
Eric Fraser: Commented on Short Term Rental policy and
encouraged the Board to consider adding a member of the Short
Term Rental community to join the Board.
3. APPROVAL OF MINUTES
3.1 Draft Meeting Minutes for the November 18, 2021 Special Meeting.
A motion was made by Board Member Renteria, seconded by Board
Member Anderson, that this SRTBIA Advisory Board agenda item be
Approved as submitted.. The motion carried. by an unanimous vote.
4. EVENT SUPPORT APPLICATIONS
4.1 16th Annual California Artisan Cheese Festival
A motion was made by Board Member Anderson, seconded by Board
Member Renteria, that this SRTBIA Advisory Board agenda item be
approved as amended. Support will be provided in the amount of $5,000
with the condition that it be used for marketing. The motion carried by an
unanimous vote.
4.2 The 30th Annual Sonoma County Hot Air Balloon Classic
A motion was made by Board Member Anderson, seconded by Board
Member Rumble, that this SRTBIA Advisory Board agenda item be
approved as amended. Support will be provided in the amount of $5,000.
The motion carried by an unanimous vote.
4.3 Monster Truck Spring Nationals
City of Santa Rosa
Meeting Minutes
Page 2 of 3
Santa Rosa Tourism Business Meeting Minutes - Final March 24, 2022
Improvement Area Advisory Board
A motion was made by Chair Rivero, seconded by Board Member Renteria,
that this SRTBIA Advisory Board agenda item be approved as amended.
Support will be provided in the amount of $1,500. The motion carried by an
unanimous vote.
4.4 Wine Country Distillery Festival - New date August 13, 2022 - Re-approval of funds
due to the date change.
A motion was made by Board Member Rumble, seconded by Chair Rivero,
that this SRTBIA Advisory Board agenda item be approved. The motion
carried by an unanimous vote.
4.5 Annual Sonoma County LGBTQI++ Pride Parade & Festival
A motion was made by Chair Rivero, seconded by Board Member Renteria,
that this SRTBIA Advisory Board agenda item be approved as amended.
Support will be provided in the amount of $6,000. The motion carried by an
unanimous vote.
4.6 DJFE Triathlon Race Series
A motion was made by Board Member Anderson, seconded by Board
Member Renteria, that this SRTBIA Advisory Board agenda item be
approved as amended. Support will be provided in the amount of $2,000.
The motion carried by an unanimous vote.
4.7 Wednesday Night Market
A motion was made by Board Member Anderson, seconded by Board
Member Renteria, that this SRTBIA Advisory Board agenda item be
approved as amended. Support will be provided in the amount of $1,000.
The motion carried by an unanimous vote.
5. DEPARTMENT REPORTS
A special meeting will be for the Board to approve sending a
recommendation to Council that Tony Pace be appointed to the
Board, and the Charlene Lennon be appointed as an alternate to
Member Rumble.
6. ADJOURNMENT
Chair Rivero adjourned the meeting at 12:00PM.
City of Santa Rosa
Meeting Minutes
Page 3 of 3
Santa Rosa Tourism Business Meeting Minutes - Final March 24, 2022
Improvement Area Advisory Board
Approved On:
Eileen Cleary
Recording Secretary
Agenda
Virtual Meeting - See Agenda
City of Santa Rosa for Participation
SANTA ROSA TOURISM BUSINESS
IMPROVEMENT AREA ADVISORY BOARD
REGULAR MEETING AGENDA AND
SUMMARY REPORT - FINAL
MARCH 24, 2022
11:00 A.M.
PURSUANT TO GOVERNMENT CODE SECTION 54953(e) AND THE
RECOMMENDATION OF THE HEALTH OFFICER OF THE COUNTY OF
SONOMA, THE SANTA ROSA TOURISM BUSINESS IMPROVEMENT
AREA ADVISORY BOARD MEMBERS WILL BE PARTICIPATING IN THIS
MEETING VIA ZOOM WEBINAR.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING
VIRTUALLY AT: HTTPS://SRCITY-ORG.ZOOM.US/J/81793472896 OR
BY DIALING 669-219-2599, THEN ENTER WEBINAR ID: 817 9347 2896.
Public Comment may be made live during the meeting via Zoom or
submitted by 5:00 P.M., Wednesday, March 23, via e-mail at
economicdevelopment@srcity.org or via recorded voice message at
707-543-3080. Recorded voice message comments will be played (up to 3
minutes each) at the time that Agenda Item is discussed during the Santa
Rosa Tourism Business Improvement Area Advisory Board. Email public
comments will be attached to the item for Board and Public review.
1. CALL TO ORDER AND ROLL CALL
2. PUBLIC COMMENTS
This is the time when any person may address matters not listed on this
agenda, but which are within the subject matter of the jurisdiction. The public
may comment on agenda items when the item is called. Each speaker is
allowed three minutes.
3. APPROVAL OF MINUTES
3.1 Draft Meeting Minutes for the November 18, 2021 Special Meeting.
Attachments: 2022.11.18 Draft Special Meeting Minutes
City of Santa Rosa
Regular Meeting Agenda and Summary Report
Page 2 of 3
Santa Rosa Tourism Business - FINAL MARCH 24, 2022
Improvement Area Advisory Board
4. EVENT SUPPORT APPLICATIONS
4.1 16th Annual California Artisan Cheese Festival
Attachments: 2022.05.07 16th Annual California Artisan Cheese Festival
4.2 The 30th Annual Sonoma County Hot Air Balloon Classic
Attachments: 2022.06.04-05 - SoCo Hot Air Balloon Classic - Event Support Application
4.3 Monster Truck Spring Nationals
Attachments: 2022.05.13-14 Monster Truck Spring Nationals.pdf
4.4 Wine Country Distillery Festival - New date August 13, 2022 -
Re-approval of funds due to the date change.
Attachments: Initial Application - 2022 WCDF - Event Support Application
WCDF - Event Support New Date & Amount Previously Approved Noted.p
4.5 Annual Sonoma County LGBTQI++ Pride Parade & Festival
Attachments: 2022.06.05 Pride Parade & Festival
4.6 DJFE Triathlon Race Series
Attachments: 2022.05.01 DJFE Triathlon Race Series
4.7 Wednesday Night Market
Attachments: 2022.05.18 - 2022.08.31 Wednesday Night Market
5. DEPARTMENT REPORTS
This time is reserved for City staff to provide a briefing on issues of interest.
No action will be taken on these matters except to possibly place a particular
item on a future agenda for consideration.
6. ADJOURNMENT
Contact Rafael Rivero at (707) 543-3460 with any questions regarding the
agenda.
City of Santa Rosa
Regular Meeting Agenda and Summary Report
Page 3 of 3
Santa Rosa Tourism Business - FINAL MARCH 24, 2022
Improvement Area Advisory Board
The City of Santa Rosa does not discriminate on the basis of disabilities in its employment, services, benefits, facilities,
programs, or activities. Requests for accommodations, auxiliary aids, or services necessary to participate in a City program,
service, or activity, including printed information in alternate formats, are available by contacting the Economic Development
Administrative Secretary at (707) 543-3227 (TTY Relay at 711) or at ecleary@srcity.org. Request should be submitted as far in
advance as possible, but no later than two business days before the scheduled meeting.
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