Santa Rosa Tourism Business Improvement Area Advisory Board
Regular MeetingSanta Rosa, CA · March 23, 2023
Minutes
City Hall
City of Santa Rosa 100 Santa Rosa Avenue,
Room 10
Santa Rosa, CA 95404
Santa Rosa Tourism Business
Improvement Area Advisory Board
Regular Meeting Minutes - Final
Thursday, March 23, 2023 11:00 AM
1. CALL TO ORDER AND ROLL CALL
Chair Rivero called the meeting to order at 11:04 a.m.
Present 3 - Board Member Todd Anderson, Board Member Peter Rumble, and
Board Member Rafael Rivero
Absent 3 - Board Member Tony Pace, Board Member Donna Renteria, and
Alternate Board Member Tara Thompson
2. PUBLIC COMMENTS
Eric Fraser expressed concerns about Short Term Rentals.
3. APPROVAL OF MINUTES
3.1 September 22, 2022 - Draft Minutes
Approved as submitted.
3.2 September 26, 2022 - Draft Minutes
Approved as submitted.
3.3 November 16, 2022 - Draft Minutes
Approved as submitted.
4. APPROVAL OF BOARD MEMBERS
4.1 Approval of Submission of New Board Member to City Council for
Appointment
Staff will present the recommended appointee to the Santa Rosa
Tourism Business Improvement Area Advisory Board as follows: Hugh
Futrell, representative of Hotel E, to serve as the representative for
full-service hotels.
Recommended Action: Approve the submission of new board to City
City of Santa Rosa
Regular Meeting Minutes
Page 2 of 3
Santa Rosa Tourism Business Regular Meeting Minutes - Final March 23, 2023
Improvement Area Advisory Board
Council for appointment
A motion was made by Board Member Rumble, seconded by Board
Member Anderson, that this Santa Rosa Tourism Business Improvement
Area Advisory Board, approve the submission of new board member, Hugh
Futrell, to City Council for appointment.
The motion carried by the following vote:
Yes: 3 - Board Member Anderson, Board Member Rumble and Board
Member Rivero
Absent: 3 - Board Member Pace, Board Member Renteria and Alternate Board
Member Thompson
5. SCHEDULED ITEMS
5.1 Board Ordinance and City Policy Alignment
Updates, clarifications and discussion of Board roles, responsibilities
and processes associated and in compliance with the formation
ordinance and related City policies
Recommendation: Discussion Only
Eric Fraser expressed concerns about the Board Ordinance and
City Policy Alignment.
Item received and filed.
5.2 Visit Santa Rosa Report
Recommendation: Report Only
Eric Fraser asked questions about Visit Santa Rosa and their
relation to Short Term Rentals.
Item received and filed.
6. ADJOURNMENT
Chair Rivero adjourned the meeting at 11:47 a.m.
Approved on: August 10, 2023
/s/ Kaiya Kramer
City of Santa Rosa
Regular Meeting Minutes
Page 3 of 3
Santa Rosa Tourism Business Regular Meeting Minutes - Final March 23, 2023
Improvement Area Advisory Board
Agenda
City Hall
City of Santa Rosa 100 Santa Rosa Avenue,
Room 10
Santa Rosa, CA 95404
SANTA ROSA TOURISM BUSINESS
IMPROVEMENT AREA ADVISORY BOARD
REGULAR MEETING AGENDA AND
SUMMARY REPORT - FINAL
MARCH 23, 2023
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY
ATTENDING IN-PERSON FROM THE MAYOR'S CONFERENCE ROOM,
SANTA ROSA CITY HALL, ROOM 10 (IT IS
RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED), OR VIA
ZOOM WEBINAR BY VISITING
HTTPS://SRCITY-ORG.ZOOM.US/J/84481488731, OR BY DIALING
877-853-5257 AND ENTERING WEBINAR ID: 844 8148 8731.
PUBLIC COMMENT MAY BE MADE LIVE DURING THE MEETING VIA
ZOOM, PHONE OR IN-PERSON FROM THE MAYOR'S CONFERENCE
ROOM.
THE MEETING WILL BE LIVE-STREAMED AT
HTTPS://WWW.YOUTUBE.COM/CITYOFSANTAROSA
11:00 A.M. - REGULAR SESSION
1. CALL TO ORDER AND ROLL CALL
2. PUBLIC COMMENTS
This is the time when any person may address matters not listed on this
agenda, but which are within the subject matter of the jurisdiction. The public
may comment on agenda items when the item is called. Each speaker is
allowed three minutes.
3. APPROVAL OF MINUTESS
3.1 September 22, 2022 - Draft Minutes
Attachments: September 22, 2022 - Draft Minutes
3.2 September 26, 2022 - Draft Minutes
Attachments: September 26, 2022 - Draft Minutes
City of Santa Rosa
Regular Meeting Agenda and Summary Report
Page 2 of 2
Santa Rosa Tourism Business - FINAL MARCH 23, 2023
Improvement Area Advisory Board
3.3 November 16, 2022 - Draft Minutes
Attachments: November 16, 2022 - Draft Minutes
4. APPROVAL OF BOARD MEMBERS
4.1 Approval of Submission of New Board Member to City Council for
Appointment
Staff will present the recommended appointee to the Santa Rosa
Tourism Business Improvement Area Advisory Board as follows: Hugh
Futrell, representative of Hotel E, to serve as the representative for
full-service hotels.
Recommended Action: Approve the submission of new board to City
Council for appointment
5. SCHEDULED ITEMS
5.1 Board Ordinance and City Policy Alignment
Updates, clarifications and discussion of Board roles, responsibilities
and processes associated and in compliance with the formation
ordinance and related City policies
Recommendation: Discussion Only
5.2 Visit Santa Rosa Report
Recommendation: Report Only
6. ADJOURNMENT
Contact Raissa de la Rosa at (707) 543-3059 with any questions regarding the
agenda.
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or
employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to
enable persons with disabilities to participate in public meetings and programs are available by contacting the Economic
Development Secretary at lbuckheit@srcity.org.
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