Santa Rosa Tourism Business Improvement Area Advisory Board
Regular MeetingSanta Rosa, CA · September 28, 2023
Minutes
City Hall
City of Santa Rosa 100 Santa Rosa Avenue,
Room 7
Santa Rosa, CA 95404
Santa Rosa Tourism Business
Improvement Area Advisory Board
Regular Meeting Minutes - Final
Thursday, September 28, 2023 11:00 AM
1. CALL TO ORDER AND ROLL CALL
Chair Rivero called the meeting to order at 11:02 A.M.
2. PUBLIC COMMENTS
None.
3. APPROVAL OF MINUTES
3.1 August 10, 2023 - Draft Minutes
Approved as submitted.
4. NEW BUSINESS
4.1 EVENT SUPPORT REPORT
BACKGROUND: Brief Overview of Events Funded in 2023 (1st Cycle)
RECOMMENDATION: Information and Discussion
PRESENTED BY: Janelle Myers, VP, Marketing & Communications,
Visit Santa Rosa
Board Member Myers presented.
Board Member Myers responded to Board Member inquiries.
Chair Rivero opened and closed the public comment period.
Board Members continued the discussion of item 4.1.
4.2 REACTIVATION OF THE THIRD STREET CINEMA SITE
City of Santa Rosa
Regular Meeting Minutes
Page 2 of 2
Santa Rosa Tourism Business Regular Meeting Minutes - Final September 28, 2023
Improvement Area Advisory Board
BACKGROUND: Discussion of a Proposed Project to Reactivate the
Third Street Cinema Site to a Hybrid Conference/Performing Arts
Center
RECOMMENDATION: Information and Discussion
PRESENTED BY: Board Member, Hugh Futrell, CEO, Hotel E
Board Member Futrell presented.
Chair Rivero opened the public comment period.
Martha Ariah asked questions about the project.
Chair Rivero closed the public comment period.
5. DEPARTMENT REPORTS
None.
6. ADJOURNMENT
Chair Rivero adjourned the meeting at 11:40 A.M.
Approved on: March 28, 2024
s/ Jack Reynolds, Recording Secretary
Agenda
Large Conference Room 7,
City of Santa Rosa City Hall, 100 Santa Rosa Ave
Santa Rosa, CA 95404
SANTA ROSA TOURISM BUSINESS
IMPROVEMENT AREA ADVISORY BOARD
REGULAR MEETING AGENDA AND
SUMMARY REPORT - FINAL-REVISED
SEPTEMBER 28, 2023
EFFECTIVE IMMEDIATELY ALL PUBLIC COMMENTS WILL BE
PROVIDED IN PERSON OR VIA EMAIL IN ADVANCE OF THE MEETINGS.
MEMBERS OF THE PUBLIC CAN PARTICIPATE IN THE MEETING BY
ATTENDING IN-PERSON FROM THE LARGE CONFERENCE ROOM,
LOCATED AT 100 SANTA ROSA AVE., ROOM 7
(IT IS RECOMMENDED THAT SOCIAL DISTANCING BE OBSERVED).
THE PUBLIC CAN ALSO VIEW OR LISTEN TO THE MEETING LIVE VIA
ZOOM BY VISITING HTTPS://SRCITY-ORG.ZOOM.US/J/89781943609, OR
BY DIALING 877-853-5257 AND ENTERING WEBINAR ID: 897 8194 3609.
11:00 A.M. - REGULAR SESSION
1. CALL TO ORDER AND ROLL CALL
2. PUBLIC COMMENTS
This is the time when any person may address matters not listed on this
agenda, but which are within the subject matter of the jurisdiction. The public
may comment on agenda items when the item is called. Each speaker is
allowed three minutes.
3. APPROVAL OF MINUTES
3.1 August 10, 2023 - Draft Minutes
Attachments: August 10, 2023 - Draft Minutes
4. NEW BUSINESS
4.1 EVENT SUPPORT REPORT
BACKGROUND: Brief Overview of Events Funded in 2023 (1st Cycle)
City of Santa Rosa
Regular Meeting Agenda and Summary Report
Page 2 of 2
Santa Rosa Tourism Business - FINAL-REVISED SEPTEMBER 28, 2023
Improvement Area Advisory Board
RECOMMENDATION: Information and Discussion
PRESENTED BY: Janelle Myers, VP, Marketing & Communications,
Visit Santa Rosa
4.2 REACTIVATION OF THE THIRD STREET CINEMA SITE
BACKGROUND: Discussion of a Proposed Project to Reactivate the
Third Street Cinema Site to a Hybrid Conference/Performing Arts
Center
RECOMMENDATION: Information and Discussion
PRESENTED BY: Board Member, Hugh Futrell, CEO, Hotel E
Attachments: ADDED Memorandum as of 9.25.23
Late Correspondence as of 9.25.23
5. DEPARTMENT REPORTS
6. ADJOURNMENT
The City of Santa Rosa does not discriminate on the basis of disability in the admissions or access to, or treatment of or
employment in, its programs or activities. Disability-related aids or services, including printed information in alternate formats, to
enable persons with disabilities to participate in public meetings and programs are available by calling (707) 543-4662 one week
prior to the meeting. Meeting information can also be accessed via the internet at
https://www.srcity.org/1392/Tourism-Business-Improvement-Area-Adviso
Any writings or documents provided to a majority of this meeting body prior to this meeting regarding any item on this agenda
are available by contacting the Economic Development Administrative Secretary at (707) 543-4662 or at kkramer@srcity.org.
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