Business Improvement District - BID

CITY OF SHAWANO BUSINESS IMPROVEMENT DISTRICT - BID AGENDA WEDNESDAY, SEPTEMBER 11, 2024 3:30 PM SHAWANO CITY HALL, 127 S. SAWYER STREET, SHAWANO 1. CALL TO ORDER 2. PLEDGE OF ALLEGIANCE 3. ROLL CALL 4. COMPLIANCE WITH OPEN MEETING LAW 5. APPROVE MINUTES OF LAST MEETING AUGUST 14, 2024 6. FINANCIAL REPORT 7. SOUND OFF - PUBLIC COMMENT 8. SHAWANO HAS HISTORY PROJECT UPDATE  Michael Oberle 9. SHAWANO SCHOOL DISTRICT REFERENDUM  Kurt Krizan, Shawano School District Superintendent 10. BID COORDINATOR UPDATE 11. COMMITTEE REPORTS 1. EVENTS & PROMOTIONS 2. BUSINESS PROPERTY COMMITTEE 12. ACTION ITEMS - DISCUSS AND TAKE ACTION 1. Octoberfest Radio Advertising 2. Christmas Tree Sponsorship 13. FORM BUDGET COMMITTEE 14. SET NEXT MEETING DATE 15. ADJOURN Page 1 of 13 DISABLED ACCESSIBLE (Contact City Clerk prior to meeting if require additional services.) It is possible that members of and possibly a quorum of members of other governmental bodies of the municipality may be in attendance at the above-stated meeting to gather information; no action will be taken by any governmental body at the above-stated meeting other than the governmental body specifically referred to above in this notice. Page 2 of 13  BUSINESS IMPROVEMENT DISTRICT MINUTES August 14, 2024 3:30 PM Shawano City Hall, 127 S. Sawyer Street, Shawano CALL TO ORDER • The meeting was called to order at 3:31 p.m. by President Amy Stuber. PLEDGE OF ALLEGIANCE ROLL CALL • Members Present: Brad Keuschel, Jill Birr, Karen Preston, Suzette Hackl, Stephanie DeLorme, Alex Hartwig, Amy Stuber, Amber Arneson, and Annelies Hartwig. • Excused: Chelsea Gilling. • Others Present: Lesley Nemetz-City Clerk/Community Relations Manager, Lindsay Johnson-BID Coordinator, Patti Peterson-Market Messenger, Deyonne Ulmer-BMO, and Jean Ranta-Total Fitness. COMPLIANCE WITH OPEN MEETING LAW • Open meeting compliance verified by President Amy Stuber. APPROVE MINUTES OF LAST MEETING JULY 10, 2024 • Meeting minutes from July board meeting were reviewed. Motion by Brad Keuschel, second by Suzette Hackl to approve. Motion carried by voice vote of 9-0. FINANCIAL REPORT • July financials were reviewed. Motion by Amber Arneson to approve, second by Brad Keuschel. Motion carried by voice vote of 9-0. SOUND OFF - PUBLIC COMMENT • Alex Hartwig had Shawano Police Officer Jacob Korth come in and complete a theft assessment. He came in and shopped secretly with his wife, without Alex or her staff knowing. Then, he returned and met with Alex and her vendors to go over his findings and make suggestions. Alex encouraged other business owners to schedule this with Jacob if they haven’t already done so. BID COORDINATOR UPDATE - SEE ATTACHED • Additional notes:  ShawanoFest: extra garbage cans on the north end near Total Fitness were not distributed; communicate this better to volunteers next year.  Octoberfest: Facebook event is posted. Old Glory Candy is having a children’s author in-house, Total Fitness will be celebrating their 20th anniversary the week before Octoberfest and are serving as the Octoberfest sponsor in celebration.  Witches’ Night Out: event is just around the corner, watch for promo to begin soon.  Lesley Nemetz mentioned that Shawano homecoming is set for Saturday, October 12 with the theme Happily Ever Hawks. Businesses who have volunteered their windows for painting include Cornerstone Chiropractic and Old Glory Candy.  Deyonne Ullmer from BMO reported that BMO will provide the use of their parking lot for handicapped parking during Octoberfest and ShawanoFest events. BMO staff will be on-hand to staff this area. They will need some cones in order to accomplish this. Lindsay will be in touch with them later on this.  March 8, 2025 event: Theme ideas include: Couple’s Day, International Women’s Day, March Page 1 of 2 Page 3 of 13  Madness, Spring Break theme with passport COMMITTEE REPORTS • EVENTS & PROMOTIONS: See BID Coordinator report. • BUSINESS PROPERTY COMMITTEE: Review of those who still need to turn in reimbursements. As a reminder, BID will not be accepting new applications until 2025. ACTION ITEMS - DISCUSS AND TAKE ACTION • 2024-2025 Insurance: Motion by Suzette Hackl to renew the insurance policy with West Bend Mutual through the agent, Wallrich Agency, not to exceed $1286, second by Alex Hartwig. Roll call – Yes: Brad Keuschel, Jill Birr, Karen Preston, Suzette Hackl, Stephanie DeLorme, Alex Hartwig, Amy Stuber, Amber Arneson, Annelies Hartwig. Motion carried by roll call vote 9-0. SET NEXT MEETING DATE • Wednesday, September 11 in the Community Room of City Hall. ADJOURN • Motion to adjourn by Brad Keuschel, second by Jill Birr. Meeting adjourned at 4:24 p.m. Respectfully submitted, Lindsay Johnson Page 2 of 2 Page 4 of 13  CITY OF SHAWANO REVENUES WITH COMPARISON TO BUDGET FOR THE 8 MONTHS ENDING AUGUST 31, 2024 BID BUDGET PERIOD ACTUAL YTD ACTUAL REMAINING % SPECIAL ASSESSMENTS 210-56720-4280 MISCELLANEOUS ASSESSMENTS 61,112.00 .00 62,079.00 ( 967.00) 101.6 TOTAL SPECIAL ASSESSMENTS 61,112.00 .00 62,079.00 ( 967.00) 101.6 GENERAL REVENUES 210-40000-4930 APPLIED FUND BALANCE 14,068.00 .00 .00 14,068.00 .0 210-56720-4685 EVENT FEES 14,000.00 120.00 8,170.01 5,829.99 58.4 210-56720-4855 SPONSORSHIPS 17,000.00 .00 6,560.00 10,440.00 38.6 210-56720-4920 TRANSFERS IN FROM OTHER FUNDS .00 15,420.84 15,420.84 ( 15,420.84) .0 TOTAL GENERAL REVENUES 45,068.00 15,540.84 30,150.85 14,917.15 66.9 TOTAL FUND REVENUE 106,180.00 15,540.84 92,229.85 13,950.15 86.9 EXPENSES 210-56720-2250 PHONE/FAX/INTERNET 480.00 38.22 277.19 202.81 57.8 210-56720-2300 PROFESSIONAL SERVICES 37,000.00 3,083.32 24,666.56 12,333.44 66.7 210-56720-3000 GENERAL EXPENSE 1,000.00 .00 1,711.80 ( 711.80) 171.2 210-56720-3100 SUPPLIES AND MATERIALS 200.00 .00 .00 200.00 .0 210-56720-3110 POSTAGE 100.00 .00 31.51 68.49 31.5 210-56720-3120 ADVERTISING/PROMOTIONS 45,000.00 9,171.29 21,251.90 23,748.10 47.2 210-56720-3200 EQUIPMENT 1,000.00 .00 .00 1,000.00 .0 210-56720-3300 TRAINING AND MEMBERSHIPS 150.00 .00 215.00 ( 65.00) 143.3 210-56720-5000 GENERAL INSURANCE 1,250.00 .00 .00 1,250.00 .0 210-56720-7000 GRANTS 20,000.00 9,997.50 50,841.68 ( 30,841.68) 254.2 TOTAL EXPENSES 106,180.00 22,290.33 98,995.64 7,184.36 93.2 TOTAL FUND EXPENDITURES 106,180.00 22,290.33 98,995.64 7,184.36 93.2 NET REVENUE OVER EXPENDITURES .00 ( 6,749.49) ( 6,765.79) 6,765.79 .0 FOR ADMINISTRATION USE ONLY 67 % OF THE FISCAL YEAR HAS ELAPSED 09/06/2024 08:30AM PAGE: 1 Page 5 of 13 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 1 Period 08/24 (08/31/2024) Sep 06, 2024 8:23AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-2300 Professional Services 07/31/2024 (07/24) Balance .00 * .00 * 21,583.24 08/07/2024 AP 39 JOHNSON, LINDSAY 1,541.66 **Inv. No: AUGUST 15 2024 **Desc: BID Coordiator Payment **Inv. Date: 8/15/2024 08/23/2024 AP 356 JOHNSON, LINDSAY 1,541.66 **Inv. No: AUGUST 31 2024 **Desc: BID Coordiator Payment **Inv. Date: 8/31/2024 08/31/2024 (08/24) Period Totals and Balance 3,083.32 * .00 * 24,666.56 YTD Encumbrance .00 YTD Actual 24,666.56 Total 24,666.56 YTD Budget 37,000.00 Unexpended 12,333.44 210-56720-3000 General Expense 07/31/2024 (07/24) Balance .00 * .00 * 1,711.80 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * 1,711.80 YTD Encumbrance .00 YTD Actual 1,711.80 Total 1,711.80 YTD Budget 1,000.00 Unexpended 711.80- 210-56720-3100 Supplies and Materials 07/31/2024 (07/24) Balance .00 * .00 * .00 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 200.00 Unexpended 200.00 210-56720-3110 Postage 07/31/2024 (07/24) Balance .00 * .00 * 31.51 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * 31.51 YTD Encumbrance .00 YTD Actual 31.51 Total 31.51 YTD Budget 100.00 Unexpended 68.49 210-56720-3120 Advertising/Promotions 07/31/2024 (07/24) Balance .00 * .00 * 12,080.61 08/15/2024 AP 186 CHRISTENSEN PRINTING PARTNERS 275.00 **Inv. No: 94648 **Desc: BID Map Copies **Inv. Date: 5/29/2024 08/07/2024 AP 128 WLUK - TV 675.00 **Inv. No: 10381181 **Desc: BID WLUK Commercial **Inv. Date: 5/31/2024 08/07/2024 AP 131 WLUK - TV 30.11 **Inv. No: 90332 **Desc: BID Digital Advertising **Inv. Date: 5/31/2024 08/15/2024 AP 187 CHRISTENSEN PRINTING PARTNERS 150.00 **Inv. No: 94915 **Desc: BID Map Copies **Inv. Date: 6/11/2024 08/15/2024 AP 188 CHRISTENSEN PRINTING PARTNERS 100.00 **Inv. No: 94965 **Desc: BID Sip, Swirl & Stroll Ads **Inv. Date: 6/13/2024 08/07/2024 AP 129 WLUK - TV 3,325.00 Page 6 of 13 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 2 Period 08/24 (08/31/2024) Sep 06, 2024 8:23AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-3120 Advertising/Promotions (continued) **Inv. No: 10400480 **Desc: BID WLUK Commercial **Inv. Date: 6/30/2024 08/07/2024 AP 130 WLUK - TV 1,475.89 **Inv. No: 90331 **Desc: BID Digital Advertising **Inv. Date: 6/30/2024 08/15/2024 AP 203 MARTIN PAHL JEWELLERS 267.00 **Inv. No: 001-41625 **Desc: BID CAR SHOW TROPHIES **Inv. Date: 7/8/2024 08/15/2024 AP 189 CHRISTENSEN PRINTING PARTNERS 125.00 **Inv. No: 96026 **Desc: BID Maps **Inv. Date: 7/12/2024 08/07/2024 AP 97 SHAWANO COMMUNITY HIGH SCHOOL 1,838.29 **Inv. No: 073124 SANTA HOUSE **Desc: BID Santa House Project **Inv. Date: 7/31/2024 08/07/2024 AP 133 SHAWANO CUSTOM & CLASSICS CAR CLUB 500.00 **Inv. No: 2024 SHAWANOFEST **Desc: BID ShawanoFest Car Show Management **Inv. Date: 7/31/2024 08/28/2024 AP 538 RESULTS BROADCASTING 400.00 **Inv. No: 24070404 **Desc: BID Radio Ads **Inv. Date: 7/31/2024 09/05/2024 JE 106 BID Dollars Redeemed - Car Show 10.00 08/31/2024 (08/24) Period Totals and Balance 9,171.29 * .00 * 21,251.90 YTD Encumbrance .00 YTD Actual 21,251.90 Total 21,251.90 YTD Budget 45,000.00 Unexpended 23,748.10 210-56720-3200 Equipment 07/31/2024 (07/24) Balance .00 * .00 * .00 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,000.00 Unexpended 1,000.00 210-56720-3300 Training and Memberships 07/31/2024 (07/24) Balance .00 * .00 * 215.00 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * 215.00 YTD Encumbrance .00 YTD Actual 215.00 Total 215.00 YTD Budget 150.00 Unexpended 65.00- 210-56720-3350 Mileage Expense 07/31/2024 (07/24) Balance .00 * .00 * .00 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unexpended .00 210-56720-4280 Miscellaneous Assessments 07/31/2024 (07/24) Balance .00 * .00 * 62,079.00- Page 7 of 13 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 3 Period 08/24 (08/31/2024) Sep 06, 2024 8:23AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4280 Miscellaneous Assessments (continued) 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * 62,079.00- YTD Encumbrance .00 YTD Actual 62,079.00- Total 62,079.00- YTD Budget 61,112.00- Unearned 967.00- 210-56720-4685 Event Fees 07/31/2024 (07/24) Balance .00 * .00 * 8,050.01- 08/15/2024 AP 282 BID REFUND 40.00 **Inv. No: 2024 OCTOBERFEST **Desc: BID Octoberfest Refund **Inv. Date: 8/12/2024 09/03/2024 CR 1025265 Octoberfest BID Fees - SANDRA & ANTHONY S 40.00- Description: Octoberfest BID Fees - SANDRA & ANTHONY SKREPENSKI 09/03/2024 CR 1025362 Octoberfest BID Fees - JENNIFER WEISS 40.00- Description: Octoberfest BID Fees - JENNIFER WEISS 09/03/2024 CR 1025586 Octoberfest BID Fees - MARY REDMAN 40.00- Description: Octoberfest BID Fees - MARY REDMAN 09/03/2024 CR 1025618 Octoberfest BID Fees - MCKASLYN SZYMANSKI 40.00- Description: Octoberfest BID Fees - MCKASLYN SZYMANSKI 08/31/2024 (08/24) Period Totals and Balance 40.00 * 160.00- * 8,170.01- YTD Encumbrance .00 YTD Actual 8,170.01- Total 8,170.01- YTD Budget 14,000.00- Unearned 5,829.99 210-56720-4800 Interest on Investments 07/31/2024 (07/24) Balance .00 * .00 * .00 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4850 Donations 07/31/2024 (07/24) Balance .00 * .00 * .00 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4855 Sponsorships 07/31/2024 (07/24) Balance .00 * .00 * 6,560.00- 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * 6,560.00- YTD Encumbrance .00 YTD Actual 6,560.00- Total 6,560.00- YTD Budget 17,000.00- Unearned 10,440.00 210-56720-4890 Miscellaneous Income 07/31/2024 (07/24) Balance .00 * .00 * .00 Page 8 of 13 CITY OF SHAWANO BID FUND MONTHLY REPORT Page: 4 Period 08/24 (08/31/2024) Sep 06, 2024 8:23AM Created Date Reference Debit Credit Journal Number Payee or Description Amount Amount Balance 210-56720-4890 Miscellaneous Income (continued) 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget .00 Unearned .00 210-56720-4920 Transfers in from Other Funds 07/31/2024 (07/24) Balance .00 * .00 * .00 08/28/2024 JE 54 RDA TID 9 contribution to 2024 grants 15,420.84- 08/31/2024 (08/24) Period Totals and Balance .00 * 15,420.84- * 15,420.84- YTD Encumbrance .00 YTD Actual 15,420.84- Total 15,420.84- YTD Budget .00 Unearned 15,420.84- 210-56720-5000 General Insurance 07/31/2024 (07/24) Balance .00 * .00 * .00 08/31/2024 (08/24) Period Totals and Balance .00 * .00 * .00 YTD Encumbrance .00 YTD Actual .00 Total .00 YTD Budget 1,250.00 Unexpended 1,250.00 210-56720-7000 Grants 07/31/2024 (07/24) Balance .00 * .00 * 40,844.18 08/23/2024 AP 475 YOUNG AT HARTS 5,000.00 **Inv. No: 161 **Desc: BID Business Improvement Grant **Inv. Date: 8/19/2024 08/28/2024 AP 571 SAKOM SERVICES WI LLC 4,997.50 **Inv. No: 163 **Desc: BID Business Improvement Grant **Inv. Date: 8/27/2024 08/31/2024 (08/24) Period Totals and Balance 9,997.50 * .00 * 50,841.68 YTD Encumbrance .00 YTD Actual 50,841.68 Total 50,841.68 YTD Budget 20,000.00 Unexpended 30,841.68- Number of transactions: 23 Number of accounts: 17 Debit Credit Proof Grand Totals: 22,292.11 15,580.84- 6,711.27 Page 9 of 13 BID Coordinator Report September 11, 2024  Octoberfest: Saturday, October 5 o Event is sponsored by Total Fitness & SweetLife Eatery o Entertainment sponsored by Senzig’s and they will be bringing seating to The Naberhood again. Two polka bands scheduled throughout the day. o Kids activities by the Shawano County Library, Shawano County 4-H and Shawano Area Early Childhood, pumpkin giveaway to kids by Idell Johnston State Farm Insurance o The FRESH Project Farmer’s Market will extend their hours until 1 p.m. o Food includes: German food truck; El Tequila food truck; Home Field Kettle corn featuring kettle corn, caramel corn and cotton candy; The Melt Stop with panni sandwiches; Buzz’s Ice cream featuring floats and slushies o Book signing by children’s author at Old Glory Candy o Create a pumpkin succulent planter with The Stock Peddler, located outside The Stock Market o Stubborn Brothers Brewery featuring German menu all week. o Any other activities happening during this event? Send them my way.  Witches’ Night Out: Friday, October 11 o We have over 20 participating businesses (and a few more that I’m waiting to hear back from). I am working on the map of participating businesses (it will be included in the Market Messenger). Have additional food vendors coming for this event and be parked near The Naberhood. o Plan will be to have Spark, Spark Bang play outside with rain backup plan being inside Stubborn Brothers on their stage.  Christmas Open House: Friday, November 8 & Saturday, November 9 o This is a chance for shoppers to kick off their holiday shopping. Individual stores will need to promote their specific specials, events, etc. that are occurring during these two days. This holiday season, Shawano Downtown will be running TV commercials on Fox 11 and WBAY that advertise holiday shopping in Shawano Downtown. These commercials will begin the first weekend in November and run through mid-December.  Holiday Stroll & Tree Lighting: Saturday, November 30 o This is in conjunction with Small Business Saturday. We are excited to have the Holly Jolly Trolley returning for this event. Franklin Park activities get underway at 3 p.m. and culminate with the lighting of the 26’ Christmas Tree in the center of the park. Activities will once again include Santa, reindeer, s’more roasting, music, horse & wagon rides & more! Introducing Santa House this year which you will find on the west side of The Naberhood (near Franklin Park) throughout the holidays. Watch for more information from the Shawano Park & Rec department as they will be programming Saturdays with Santa during the month of December.  Shawano Santa Parade: Friday, December 6 o Sponsored by Charlie’s County Market. Registration is open and posted on the Shawano Downtown website. Other:  Shawano Homecoming Parade - Saturday, October 12 o See chamber website for additional details on the Homecoming Parade. Shawano Schools will once again be painting downtown windows. If you are interested in having your window painted, please contact me at your earliest convenience as I am looking for a few more.  Sacred Heart Catholic School Halloween Parade - Wednesday, October 30 o Sacred Heart Catholic School students and staff in Preschool through 8th grades are once again conducting their own Halloween Spirit Parade starting at 12:45pm on Wednesday, October 30. Students will be changing into their costumes after lunch and leave their school campus at 12:45 p.m. Businesses are encouraged (and hopes are high) that they will once again come out to wish the students a Happy Halloween (if businesses wish to give the kids candy, they are most appreciative). Exact route of their parade will be communicated at a later time. Page 10 of 13 BID Business Improvement Grant Total Date City was Business Name Renovation Total Grant Invoiced Cost The Stock Peddler 3/18/2024 $23,606.00 $5,000.00 RICS, INC 204 S Main St 7/24/2024 $12,156.00 $5,000.00 RICS, INC 206 S Main St 7/24/2024 $8,900.00 $4,450.00 RICS, INC 108 E Division St 7/24/2024 $10,247.00 $5,000.00 Ole' Town Tap, LLC (Tony Powers) 3/25/2024 $21,855.00 $5,000.00 Dotcom Branding, 201 N Main 4/1/2024 $12,000.00 $5,000.00 Dotcom Branding, 201 1/2 N Main 4/1/2024 $18,000.00 $5,000.00 Ultimate Closet Too, 146 S Main 4/8/2024 $6,458.35 $3,229.18 Young at Harts, LLC 142 S Main 8/19/2024 $190,597.00 $5,000.00 Sun Sorbet, LLC 201-203 S Main 6/19/2024 $6,330.00 $3,165.00 Sakom Services WI LLC 109 S Main 8/27/2024 $9,995.00 $4,997.50 TOTALS $320,144.35 $50,841.68 Funds Funds Requested in Remaining for 2023-2024 Grants Funds available as of 01/01/2024 $20,000.00 The Stock Peddler Approved 08/24/2023 $5,000.00 $15,000.00 RICS, INC 204 S Main St Approved 09/20/2023 $5,000.00 $10,000.00 RICS, INC 206 S Main St Approved 09/20/2023 $4,450.00 $5,550.00 RICS, INC 108 E Division St Approved 11/20/2023 $5,000.00 $550.00 Funds available as of 03/15/2024 Funds added: $30,000.00 $30,550.00 Ole' Town Tap, LLC (Tony Powers) Approved 01/08/2024 $5,000.00 $25,550.00 Dotcom Branding, 201 N Main Approved 03/26/2024 $5,000.00 $20,550.00 Dotcom Branding, 201 1/2 N Main Approved 03/26/2024 $5,000.00 $15,550.00 Ultimate Closet Too, 146 S Main Approved 03/26/2024 $3,229.18 $12,320.82 Young at Harts, LLC 142 S Main Approved 03/26/2024 $5,000.00 $7,320.82 Sun Sorbet, LLC 201-203 S Main Approved 03/26/2024 $3,165.00 $4,155.82 Sakom Services WI LLC 109 S Main Approved 05/03/2024 $4,997.50 -$841.68 Funds available as of 09/09/2024 $50,841.68 -$841.68 Page 11 of 13  Business Improvement District Action Item Meeting Date: September 11, 2024 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: Radio advertising for Octoberfest Subject: The approval of this action item would place radio spots on a to be determined radio station during the week leading up to Octoberfest. Background:  In the past we have done WIXX and WNCY. Following ShawanoFest there was some discussion on using a different radio station. Let’s discuss our preferred radio station to use this year.  In past years we have done two stations, but in an effort to reduce a few costs, would like to reduce that to one station and limit to $500. Financial Considerations:  This expense would come from BID-Promotions and Events cost area (210-56720- 03120). Recommendation: Recommend using __________ (insert radio station - to be determined after board discussion), to promote Octoberfest, not to exceed $500. Page 12 of 13  Business Improvement District Action Item Meeting Date: September 11, 2024 Submitted By: Lindsay Johnson, Coordinator Agenda Category: Action Item Title: Holiday Stroll Tree Lighting Sponsorship Subject: The approval of this action item would increase the sponsorship of a Christmas tree at Franklin Park from $50 to $65. Background:  In 2021 we increased the sponsorship cost from $40 to $50 and it has remained at $50 since that time.  Since 2021, our expenses have increased significantly. Our cost to just purchase the trees has increased.  We have continued to see an interest in sponsoring trees and currently have 15 people on this year’s waiting list. Financial Considerations:  This revenue would go to 210-56720-4855 Sponsorship. Recommendation: Recommend the cost to sponsor a Christmas tree at Franklin Park for 2021 be set at $65. Page 13 of 13