City Council Strategic Planning Meeting - ARCHIVED
Regular MeetingSouth Jordan, UT · October 12, 2022
Minutes
CITY OF SOUTH JORDAN
CITY COUNCIL STRATEGIC PLANNING MEETING #1
COUNCIL WORK ROOM
October 12, 2022
Present: Mayor Dawn Ramsey, Council Member Jason McGuire, Council Member Don
Shelton, Council Member Brad Marlor, Council Member Tamara Zander, Council
Member Patrick Harris, City Manager Gary Whatcott, Deputy City Manager
Dustin Lewis, City Attorney Ryan Loose, Director of Budget and Strategic
Services Director Don Tingey, Director of Planning Steven Schaefermeyer, IT
Director Jon Day, Director of Public Works Jason Rasmussen, City Engineer
Brad Klavano, Fire Chief Chris Dawson, CFO Sunil Naidu, Police Chief Jeff
Carr, Director of City Commerce Brian Preece, City Recorder Anna Crookston,
Meeting Transcriptionist Diana Baun, Director of Recreation Janell Payne,
Director of Administrative Services Melinda Seager, Executive Assistant Stefani
Walker, Deputy City Engineer Jeremy Nielson, Executive Assistant to the City
Manager Katie Olson, Strategy and Budget Analyst Abagail Patonai
Others: Sam Bishop
5:28 P.M.
A. Welcome, Roll Call, and Introduction – By Mayor Dawn R. Ramsey
B. Invocation – By Director of City Commerce Brian Preece
C. Dinner Served
D. Discussion: Strategic Priorities, Revised Strategic Goals and Objectives, and future
action items for fiscal year 2023-2024.
Deputy City Manager Dustin Lewis briefly reviewed the last year. Six months ago, a Strategic
Planning and Budget Department was created, which started to meet with senior staff twice a
month to review the city’s strategic plan and making sure priorities were being addressed. All of
the strategic plans in Attachment A are based on input from the council and staff, there is nothing
new in there. They have updated some of the ways they will be interacting with the public going
forward to make things even more transparent, and show accountability for how things are being
accomplished. Manager Whatcott discovered that San Diego City shares their strategic priorities
on their website, and our city will be launching something similar in the future. As they review
the current strategic plan, this is the chance for anyone to speak up with questions or feedback;
based on the identified priorities, that’s how the projects are being identified and the budgets
being set.
Director of Strategic Planning and Budget Don Tingey reviewed his prepared presentation
(Attachment A).
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City Council Strategic Planning Meeting #1
October 12, 2022
Council Member Don Shelton asked about the vision statement listed on Attachment A,
specifically what is meant by a “sustainable environment.”
Deputy Manager Lewis said this vision statement was created by the council a few years ago.
Director Tingey said his understanding was that it was meant to be sustainable in a broad sense,
including economic, environmental, etc.
Council Member Shelton noted that to him, that means things like air quality, climate change,
etc. If we mean to describe being fiscally sustainable, then we need to say that.
Director Tingey said that fiscal sustainability is included in one of the outcome areas. He would
love to redo the vision statement into something more short and succinct.
Council Member Brad Marlor said that upon reading the vision statement, fiscal sustainability
did come to his mind because that’s what they focused on back in the early 2000s; figuring out
where they can locate commercial, and eventually build out the city so the tax gets modified and
paid by commercial instead of the majority coming from residential.
Council Member Shelton noted that probably 8 out of 10 residents would read that and think it
means “environmentally sustainable.” He then brought up the mission statement, and where it
says that the city “provides service-oriented…” and tried to think of a product the city provides,
in any sense.
City Manager Gary Whatcott replied the city provides safety, water, etc.
Council Member Shelton said those are all services.
Manager Whatcott asked if Council Member Shelton thought that service is a product.
Council Member Shelton said he never thinks about it that way, because economics teaches him
that products and services are different.
Deputy Manager Lewis noted that city recreation programs are also a product, as you are buying
a specific item when you participate in that program.
Council Member Shelton disagreed, said he still thinks that is a service.
Manager Whatcott asked about a police officer showing up at your door, and if Council Member
Shelton thought that was a product.
Council Member Shelton responded that no, that is a service in his mind.
Deputy Manager Lewis mentioned participating in a race and receiving a shirt, medal, patch,
etc.; asked if that would be considered a product.
Council Member Shelton responded that scenario is getting closer to being a product, but the
race itself is a service. The only physical item he can think of that is provided by the city is
water, and he appreciates staff bringing that up. When he was reading the mission statement, he
could only think that the city doesn’t provide any products, only services with the exception of
water.
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Council Member Marlor noted a park is not a service to him, it is something tangible that you
use. There are services that go along with it, but if you are at the park you are not being served
by someone, you are using something tangible provided by the city.
Director Tingey added even with the water, the city only distributes the water.
Council Member Shelton agreed but noted that we are buying it wholesale, and distributing it
retail, so in that sense it is a product. He just wanted to share that he thinks the vision and
mission statements need to be looked at and discussed.
Mayor Ramsey agreed that those statements warrant additional discussion at another time, and it
sounds like there is enough support to at least discuss those at a later date.
Council Member Tamara Zander suggested changing the “family-oriented” reference, as it could
be offensive to some people.
Mayor Ramsey noted that she actually thinks we are a “family-oriented” community, as they
aren’t referring to the nuclear or traditional family specifically, and family has so many
meanings.
Director Tingey continued reviewing Attachment A and explained how they used what they
learned from San Diego’s website to help format the information everyone is seeing right now.
Mayor Ramsey said that “community readiness” to her, sounds like individual home or family
readiness, and asked if anyone else is reading it that way as well.
Deputy Manager Lewis responded that usually when something is being targeted towards the
residents, the term “individual” is used. In the emergency management world, when “community
preparedness” is used, that refers to the big picture of the community.
Mayor Ramsey noted she can appreciate that, as early in her service she really wanted the city to
help promote an emergency preparedness fair. She does see where some residents might read the
section being discussed and think it was referring to individual readiness. She doesn’t have
another way to word it, but “individual” was the first thing that came to her mind. She said the
city has fantastic community emergency preparedness plans, but asked if those plans include
individual readiness, and if there is a way to word things to clarify that.
Deputy Manager Lewis said they can have a deeper discussion later if the council would like that
changed.
Council Member McGuire said seeing something like this makes him think they might be
bringing back the CERT Training programs.
Deputy Manager Lewis said that is another area they can plan on having a deeper discussion at a
later date.
Manager Whatcott asked how we should let the residents know that the community is prepared
for an emergency.
Mayor Ramsey said she would assume the information that will be included for this area on the
website will include those plans.
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Manager Whatcott asked if there were any suggestions for a different heading in that section.
Mayor Ramsey said she just wanted to bring up when she read that, she could see where a lot of
people might read that as individual, but that’s not what’s going to be listed under that section.
Council Member McGuire suggested changing the verbiage to something like “city readiness.”
Deputy Manager Lewis said he is happy to come up with some options. In the technical world of
emergency management, where he has a very deep background, that is the term that is used.
That’s why FEMA’s guidance always uses the terms “individual” and “personal.”
Manager Whatcott noted that with all the content included, those reading it could be able to
understand more with the additional information.
Director Tingey said they plan on coming back to Attachment A and revising it so the titles
capture the scope of what is included, however they wanted to have this discussion before they
did that. He then continued reviewing Attachment A.
Council Member McGuire asked if the “transportation networks” noted under “delivering
reliable public infrastructure,” have anything to do with active transportation, as there is a
growing interest for that.
Director Tingey responded that it refers to everything from UDOT to UTA.
Mayor Ramsey said it sounds like a reference to “multimodal transportation,” which is the term
used by the WFRC.
Director Tingey brought up the Alternate Mode Transportation Master Plan, asking staff if it is
on the website currently.
Director of Engineering Brad Klavano responded that no, it is not available on the website
currently.
Director Tingey noted that if Wasatch Front is using the term Multimodal, then it would be good
to use the same terms.
Council Member McGuire added that at a recent convention, he thought he heard that UDOT
was working on something related to this.
Mayor Ramsey said it was the governor that announced it. UDOT came to him with an idea, and
the governor was a big fan of it so the state will be creating a statewide trails/active
transportation network.
Council Member McGuire would like to see us get involved in that early, and that he believes a
lot of the southwest valley could benefit from working with the state to develop that network
with current and future development in mind.
Director Schaefermeyer shared that he and Director Payne attended a workshop related to that
statewide inventory of trails and other assets for active transportation, and said it was more
geared towards the BLM and National Park Service people that were in attendance; however,
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they are doing it throughout the state. South Jordan is on their list, and once things start to
solidify they can share some of that with staff and the council.
Director Tingey continued reviewing Attachment A.
Council Member Zander suggested changing some of the verbiage from “appropriately
engaging” to “engaging the community appropriately,” starting with the verb. The council
discussed different ways to word similar phrases.
Director Tingey continued reviewing Attachment A.
Council Member Shelton brought up that we have the multimodal plan about trails under
transportation, trails under recreation, as well as a trails master plan.
Director Tingey said there is an overlap on some things, due to commonality. They noticed this
on San Diego’s page as well, that they referenced master plans in multiple sections in case that’s
where someone might look to find the information. The trails are mostly in open space and parks,
so it happens in the Parks Division in coordination with Engineering.
Council Member Shelton suggested adding under the trails master plan to “also see the
multimodal plan,” with a link.
Director Tingey noted that the trails master plan is synced up with the alternative mode plan.
Also, the alternative mode plan includes bike lanes, where the trails plan might not. He continued
his review of Attachment A.
Mayor Ramsey likes that both the strategic plan and general plan are listed under Economic
Development. She asked if there is any sort of formal economic development strategic plan.
Director of City Commerce Brian Preece responded that there is, but it’s old, and with all the
change going on in the world there has not been a good time to update it. It is about 10 years old,
a lot of it hasn’t changed, and it is available on the website.
Mayor Ramsey said they’d all like to look at it and see what’s there, spend some time going
through it.
Council Member Marlor noted that one of the reasons this is being done is to enhance all the
residents’ ability to access these opportunities close to home; cutting down on mileage, pollution,
and making those things accessible in our community. We want to be able to provide shopping
and restaurants close by, and thereby benefit from them. He asked if that is mentioned anywhere,
as that was a specific purpose noted 20-plus years ago that they didn’t want people having to go
all the way to a mall or other city to shop.
Director Tingey responded that in the diverse and dynamic tax base that is all included. He was
not sure if it talks about that in the general plan, under the “live here, work here, play here” idea.
Director Schaefermeyer said that on surveys those things are mentioned.
Council Member Brad Marlor believes that’s one of the reasons we foster economic
development, to make things convenient, thereby benefiting from a taxation standpoint.
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Director Preece added he believes that is a theme of the economic development strategic plan.
Mayor Ramsey appreciated that being brought up, because she has heard a lot about that from
residents. She thinks having those reasons listed somewhere would be helpful.
Director Tingey agreed, as it shows those resources are being provided for the community.
Council Member Zander thinks it is critical that the economic development strategic plan be
looked at and discussed soon. Two months ago she started attending the South Valley Chamber
of Commerce Business Committee, which includes business owners from across the city, and
they are really focused on making sure no businesses go dark in the city; the council and staff
should likewise be hyper focused on doing the same thing. She would like to know what they as
a city is doing to foster new businesses and the plans for the future. It was great to have Boyer in
the other day, but she doesn’t think the city is being aggressive or assertive enough. As she sits
on that committee with other businesses from the city, she wonders what our strategy is, and
believes it is a shame that she doesn’t have that information.
Director Tingey continued his review of Attachment A.
Council Member Patrick Harris believes there are a lot of people in the city that do want to know
about things like climate change and air quality, and they should be showcasing some of the
things the city has been doing in those areas.
Director Tingey noted that the programs the city has and are in control of are listed on the
website, like the Wattsmart Program.
Manager Whatcott thought it would be interesting to survey the residents, as in the past people
haven’t been willing to pay for things like green buildings. Fire Station 64 was built with an
option to add solar in the future, but it’s not a LEED certified building on any level. There are
also ways parks can be made more sustainable from a green/environmental perspective. The city
used some pavers at Highland Park, which are also part of storm drainage; however, those are
much more expensive than laying asphalt.
Council Member Shelton asked if that could be incorporated as part of the annual survey, or do
they need to go deeper and do a survey only on that subject.
Director Tingey said it’s only been a year since they did the Wattsmart survey, so they have that
baseline and could follow up with some of those key questions. They could take a question or
two from that survey and add those to another survey.
Council Member Marlor believes that connecting the trail system is another green approach, as
the more opportunity there is to bike or go for a walk, it counts for something and its being
greener.
Manager Whatcott said the whole multimodal transportation theme came from the idea of
cleaner air, more sustainable energy, etc.
Director of Public Works Jason Rasmussen added that there was a water conservation survey
done a few months ago, which will have results shared next week. They got some good feedback
on water conservation programs from the residents.
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Director Tingey said that even planting trees fits into this, and that’s something they do every
year. South Jordan has been designated “Tree City USA” and there are certain requirements to
keep that up which includes the number of trees, which helps the city be sustainable as well.
Mayor Ramsey asked if this is where programs like “Flip Your Strip” and others would be listed.
Director Tingey said yes.
Manager Whatcott said he had asked the architect on Fire Station 64, if they were to move to a
lower level of LEED certification how much more it would cost. The response was that it would
be 50% more in building costs, and that project was $11 million, which would have added at
least $5 million. This is what the public needs to understand, are they willing to do that and what
the payback might be. There are some things that can be done at a lower cost for some energy
savings.
Council Member Harris said they need to be careful on polling people regarding things that
aren’t really feasible in terms of cost. They need to discuss options and decide if they are
strongly interested in something before polling the public on it.
Director Tingey said with the Wattsmart survey, their policy was to address building
specifications and explain that they could be done with a ROI in the future.
Council Member Harris believes hey could find the areas that include ideas that make sense, and
poll people on those things.
Mayor Ramsey asked which section would show what we have done to meet some of the goals.
Manager Whatcott responded that information will be under either Strategies, Measures, or
something similar and it will show those plans and changes.
Director Tingey added that they will have South Jordan at a Glance, and it will show measures
and accomplishments in those areas.
Mayor Ramsey said we have a really good story to tell, and we are doing lots of hard work here.
We are leading the pack in so many ways.
Director Tingey continued reviewing Attachment A.
Council Member McGuire asked if things like Arts Council and Senior Advisory Committee
would have links to click under that same “Engaging Community” area.
Deputy Manager Lewis said this would be one of those areas that has some overlap, and they can
make sure it shows up in this area, as well as the others it relates to.
Council Member Zander said a few years ago a gentleman moved here from out of state and he
called her, noting that he didn’t see anywhere on the website that allowed him to sign up for
volunteer opportunities in the community. Would that be something that would now be available
under the “Engaging Community” area, or would there be somewhere else that could be made
available.
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Director of Recreation Janell Payne said there is a page on the website, if you search “volunteer
opportunities,” with different opportunities and who to contact. It also mentions that the city
welcomes new ideas, and gives information where those ideas can be sent.
Council Member Marlor said that should be connected to the other committee opportunities as
well, as Council Member McGuire mentioned.
Director Tingey continued his review of Attachment A.
Manager Whatcott said that to him, strategic alignment needs to be more grassroots oriented.
How do they know what policies to make if they aren’t in touch with their constituents.
Hopefully, when this is all put together and complete, they know what the community wants.
They should be getting input from residents and basing their priorities off of what is important to
those residents. How are they making sure they are aligning themselves with the community to
some degree; is it through survey work, elected officials reaching out to their constituents on
their own basis, etc. Our elected officials are the representatives of the community, and they are
the ones conveying to city staff what they want implemented. The hope is that this strategic
alignment being created is truly an alignment to the wants of the community.
Council Member McGuire understands and agrees with what has been said, but he doesn’t get
that from just seeing “strategic alignment.”
Manager Whatcott said the majority of the public should be able to read that document and feel
that it rings true for them, for South Jordan. He wants to make sure the right processes are in
place to get that feedback.
Deputy Manager Lewis began reviewing Attachment B and the idea of a city tagline.
The council and staff discussed other city’s taglines, options for creating a tagline and what type
they were looking for, along with some ideas.
Council Member Zander brought up that the city is a long rectangle, with the old part and new
part of South Jordan. That led to the “SoJo United” idea, and with the tree and roots in the logo
she suggested something like “we grow together.” That could bring together the old and the new,
being united as a city. We grow as one of the fastest growing cities, and the together part
conjures a vision of unification.
Council Member McGuire added that could be built upon and used for other areas, growing
together in the arts, growing together in recreation, etc.
Mayor Ramsey mentioned the “In Utah” phrase that has been used recently to encourage things
like “work and play in Utah,” “get vaccinated in Utah,” etc.
Council Member Zander noted that people are concerned with growth, but if we take that word
and give it a positive spin, making it about growing together, it shows we aren’t going to fight
the growth.
Deputy Manager Lewis continued reviewing Attachment B regarding tax policy.
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City Council Strategic Planning Meeting #1
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Mayor Ramsey said there were many residents who came and suggested smaller incremental
changes, rather than one larger one, as it would mean they wouldn’t have to budget for such a
large increase.
The council and staff discussed options for tax policy, including the possibility of having a truth
in taxation every year as a standard, regardless of whether or not they are raising taxes.
Council Member Marlor noted that even if they hold a truth in taxation next year, and don’t raise
the taxes, it lets residents know that the council and city want to be transparent.
Manager Whatcott noted that they should look closely at the CIP list every year to see what’s
coming up, as there are some bigger projects on the horizon like another fire station and a public
works yard out west, where they’ll need to decide how they want those funded.
The council and staff discussed holding a truth in taxation annually, in the hopes that it would
help with education on where the tax money is going and allow residents to share what projects
they are excited about and which ones they don’t think are necessary.
CFO Sunil Naidu said that a truth in taxation hearing is to raise revenue or balance the budget.
There can’t be a truth in taxation meeting without showing an imbalanced budget, or a need for
revenue. If there is a need for capital projects, you add them to the budget, and show what
additional revenue is needed. The revenue might not be needed for a few years, but that
conversation happens at the meeting where you discuss whether or not to capture that revenue.
He also discussed judgment levies and how some cities might use capturing that lost revenue
through a truth in taxation hearing.
Deputy Manager Lewis continued reviewing Attachment B and discussed the different types of
taxes and fees, and what balance the council would like to see between those amounts collected.
The council and staff discussed those options.
Council Member Shelton said the sales tax issue isn’t something that worries him. He collected
the numbers from CFO Naidu, looked at them through the great recession which was the worst
recession in our lifetimes, and our numbers did not go down. He calculated the standard
deviation also, and it was surprisingly stable.
Director Preece noted that part of the reason for that staying stable was that the District was
filling businesses. He added that some of the cities heavily invested in the service sector with
things like auto, and cities like Sandy and Murray took a huge hit during that time period.
Council Member Shelton said he is not willing to raise the property taxes to offset sales tax,
neither is he willing to adjust the sales tax to balance the other categories.
Manager Whatcott believes there will be a decrease in revenue from the courts, as they are
changing. If the plan goes through there will be no justice court here, all misdemeanors will be
moved to the circuit court. If all we have is infractions, we may want to decriminalize our code
and move from a judge to a civil hearing officer, not having a judge or court anymore. The state
is also talking about adjusting the bail schedule on infractions, which is mostly traffic violations,
allowing them to take more to help and pay for their circuit court system.
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City Attorney Ryan Loose added that this is the only way it can be paid for, as the misdemeanors
won’t pay for all the work; we will also still have to pay the same amount we are paying now for
defense and prosecution.
Manager Whatcott said it looks like that would roll out around 2025, but it will depend on what
happens in the legislature this year. We are not a city that relies heavily on forfeitures and fines
from the court to support our budget, but it is $1 million plus of lost revenue that would have to
be picked up from somewhere. The court, for the most part, has always been a convenience to
the residents, so they didn’t have to go somewhere else to deal with fines or other issues. We also
always offered small claims as a service, more than a convenience to residents.
Attorney Loose said they might work something out with a neighboring city to combine hearing
officers, depending on how things work out. They are waiting to see what the legislature does
before making any decisions regarding the courts.
Deputy Manager Lewis then brought up credit card payments being accepted from developers
and residents when paying bills, fees, etc., and that we pay the service charges on those card
payments. He asked if the city should now charge a convenience fee for those who choose to use
credit cards.
Manager Whatcott said we have been carrying those charges for a while, and developers are
using their credit cards to get huge rewards off those payments while we pay the service charge.
He also noted that those payments can be made via electronic check or debit card with no fees to
the city or the customer, so there would still be options for payment without a convenience fee.
The council agreed that they should be passing those service charges on to those paying.
CFO Naidu noted that he will need to check the rules and see what charges can be placed on the
credit card holder per their agreements.
Deputy Manager Lewis said it sounds like everyone is in agreement to try and capture whatever
additional charges they can as convenience fees.
Director Preece said that when the Boyer representative was here, they mentioned Freeport West
was building a bunch of the flex spaces. He has been working with that group, and they have
offered to host a breakfast or lunch to show the council what they are doing out in Daybreak
Commerce Park.
The council discussed their options and availability.
Mayor Ramsey said she will still have about an hour left of her water district meeting when the
next Strategic Planning Meeting begins on November 9th, but she will let them know she has to
miss the end so she can be here.
The council and staff agreed to move the start of the next Strategic Planning Meeting on
November 9 to 5:30 p.m.
E. Summarize Next Steps: Fiscal Year 2023-24 Strategic Planning and Budget.
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Council Member McGuire motioned to adjourn the City Council Strategic Planning
meeting. Council Member Shelton seconded the motion; vote was unanimous in favor.
ADJOURNMENT
The City Council Strategic Planning Meeting #1 ended at 7:14 P.M.
This is a true and correct copy of the October 12, 2022 City Council Strategic Planning
Meeting Minutes, which were approved on November 15, 2022.
South Jordan City Recorder
Delivering
Representing Reliable
Responsible Public
Governance Infrastructure
Engaging Balancing the
the Regulatory
Community STRATEGIC Environment
PLAN
Providing
Ensuring Desirable
Sustainable Amenities
Growth and Open
Fostering Space
Economic
Development
SOUTH JORDAN CITY
Strategic Plan
01 Vision | Mission | Values
Strategic Priorities,
02 Outcome Areas, Strategies,
Plans & Measures
03 Strategic Action Items
04 Notes
South Jordan
Vision | Mission | Values
Vision Statement
We are a famil-oriented community, founded upon principles of
accountability, integrity, industry, and innovation with an VS
unwillingness to compromise in securing a sustainable environment
for future generations.
Mission Statement
South Jordan City provides service-oriented, responsible government,
consistent with the community's values, priorities and expectations for
a high quality of life, enhancing the City's fiscal health, providing
MS
professional and innovative services, and managing the City's
resources, while planning for the future.
Service Values
Integrity, Service, Professionalism, SV
Communication, & Excellence
Tag Line
Pending... (see Strategic Action Item #1) 01 TL
1 CREATING A SAFE
SENSE OF COMMUNITY
2
ENSURING AN
APPROPRIATE
SOUTH JORDAN CITY RESPONSE
PROMOTES A STRONG
SAFETY CULTURE FOR
THE ENTIRE COMMUNITY
AND ITS WORKFORCE
BY:
ENSURING
3 COMMUNITY
READINESS
STRATEGIES PLANS MEASURES
Emergency Operations plan
Natural Hazard Mitigation Plan
Police Strategic Plan
Wild Fire Com. Preparedness Plan
Public Safety IFFP and IFA
CREATING NOTES:
A SAFE COMMUNITY
Guiding Principles
SC-1. PROTECTS the public
while fostering personal safety
and security while providing
education throughout the
community
SC-2. RESPONDS to
emergencies and calls for
service and listens to concerns
SC-3. ENFORCES the law
respectfully and without
prejudice
SC-4. DELIVERS a safe and
reliable public and private
infrastructure system
SC-5. ENGAGES the entire
community to share in the
responsibility for its safety,
health and well-being
1 TRANSPORTATION
NETWORKS
SOUTH JORDAN CITY
DELIVERS RELIABLE
2 PUBLIC UTILITY
SYSTEMS
PUBLIC INFRASTRUCTURE
BY EFFECTIVELY
PLANNING,
CONSTRUCTING AND
MAINTAINING:
3 PUBLIC
FACILITIES
STRATEGIES PLANS MEASURES
5-Year CIP Plan
Transportation Master Plan
Water Master Plan
Storm Drain Master Plan
Alt. Mode Transportation Plan
Wasatch Choice 2040 (2050)
DELIVERING RELIABLE NOTES:
PUBLIC INFRASTRUCTURE
Guiding Principles
RPI-1. PLANS & COORDINATES
with other stakeholders for
quality public infrastructure
(e.g. streets, culinary and
secondary water, storm water,
parks, trails, open space and
public facilities)
RPI-2. DEVELOPS quality public
infrastructure.
RPI-3. MAINTAINS & OPERATES
quality public infrastructure.
RPI-4. ENSURES funding from
multiple stakeholders to
effectively plan, develop, staff
and operate quality public
infrastructure
IMPLEMENTING &
1 ENFORCING
REGULATIONS
SOUTH JORDAN CITY
ESTABLISHES AND
IMPLEMENTS CLEAR,
2 EXECUTING THE
GENERAL PLAN
EFFECTIVE, AND
NECESSARY
REGULATIONS TO
PROTECT THE HEALTH,
SAFETY AND WELFARE
APPROPRIATELY
3
OF THE COMMUNITY BY:
ENGAGING THE
COMMUNITY
STRATEGIES PLANS MEASURES
City Code
PARKING POLICY General Plan
Sub Area Plan(s)
Moderate Income Housing
Annexation Plan(s)
BALANCING THE REGULATORY NOTES:
ENVIRONMENT
Guiding Principles
BRE-1. DEVELOPS effective, well-
balanced and consistently
applied ordinances and
policies
BRE-2. IMPLEMENTS ordinances
and policies that encourage
quality community growth and
development
BRE-3. EDUCATES & ENGAGES
the members of the community
developing a sense of shared
responsibility and community
pride
BRE-4. ENFORCES ordinances
and policies with adequate
staffing to maintain a clean,
orderly and sustainable
community
1 PARKS, TRAILS &
OPEN SPACE
SOUTH JORDAN CITY
2 RECREATION
PROGRAM & EVENTS
PROMOTES A STRONG
SENSE OF PLACE BY
PROVIDING
OPPORTUNITIES FOR:
3 ARTS & CULTURE
STRATEGIES PLANS MEASURES
Parks & Recreation Master
SUMMER FEST Plan
SLCo Parks Master Plan
Parks IFFA & IFP
Trails Master Plan
SLCo Trails Master Plan
Arts Master Plan *
PROVIDING DESIRABLE NOTES:
AMENITIES & OPEN SPACE
Guiding Principles
DAOS-1. DEVELOPS a quality
parks, trails and recreation
facilities system
DAOS-2. MAINTAINS and
operates a quality parks, trails
and recreation system
DAOS-3. PRESERVES the
community’s heritage and
culture for today’s and future
generations
DAOS-4. OFFERS a variety of
park amenities, recreation and
art programs and community
events for all ages and abilities
DAOS-5. PARTNERS with
community stakeholders to
maintain and expand park, art
and recreational opportunities
1
ENHANCING A
DIVERSE & DYNAMIC
TAX BASE
SOUTH JORDAN CITY
PROMOTES ECONOMIC
DEVELOPMENT BY
2 ENSURING
SUSTAINABILITY
FACILITATING EFFORTS
WITH STAKEHOLDERS
FOR A SUSTAINABLE
FUTURE BY:
3 ENGAGING
STAKEHOLDERS
STRATEGIES PLANS MEASURES
Strategic Plan
General Plan
RDA Annual Report
SW Urban Center & MVC Area
Plans & Participation
Agreement(s) *
FOSTERING ECONOMIC NOTES:
DEVELOPMENT
Guiding Principles
ED-1. EXPANDS, ATTRACTS & RETAINS
a diverse mix of high quality
employers to contribute to the
community’s economic sustainability
and offer opportunities for
employment
ED-2. PROMOTES the community as a
safe, attractive and quality place to
live, work and play
ED-3. ENHANCES a dynamic,
sustainable and diversified tax base,
balancing taxes, fees and charges
ED-4. ESTABLISHES a predictable and
efficient development process that
fosters a high degree of
collaboration and coordination
within the community and with
diverse stakeholders
ED-5. ENSURES a quality public
infrastructure network that meets the
needs of future economic growth
objectives
1
INTENTIONAL &
INTEGRATED
PLANNING
SOUTH JORDAN CITY
PROMOTES A
2 MAINTAINING
SERVICE LEVELS
SUSTAINABLE
COMMUNITY BY
PLANNING FOR GROWTH
WHILE ALIGNING
RESOURCES THROUGH:
3 CONSERVATION
PROGRAMS
STRATEGIES PLANS MEASURES
Water Conservation Plan
SERVICE LEVELS Water Management Plan
Moderate Housing Plan
ANNEXATION WattSmart Action Plan
CDBG Annual Plan
ENSURING NOTES:
SUSTAINABLE GROWTH
Guiding Principles
SG-1. IMPLEMENTS effective policies
and programs to ensure the
accomplishment of the General Plan
and its related goals and objectives
while using a variety of financial tools
(e.g. RDA housing funds) to ensure
diverse and affordable housing types
SG-2. CREATES & SUPPORTS
environmentally sustainable
programs including water
conservation, recycling, energy
conservation, and air quality
improvement to ensure the financial
well-being and long-term
sustainability of the community
SG-3. DEVELOPS future water
resources through a variety of
innovative methods
SG-4. ENHANCES and maintains
public transportation networks (e.g.
TRAX, Frontrunner, I-15, MVC,
Bangerter, U-111) ensuring long-term
needs are incorporated into growth
plans
1 LISTENING &
LEARNING
SOUTH JORDAN CITY
PROMOTES AN ENGAGED
AND INFORMED
2 INFORMING &
EDUCATING
COMMUNITY THROUGH A
VARIETY OF EFFECTIVE
METHODS TO INFORM,
EDUCATE, AND CONNECT
3
WITH ITS RESIDENTS BY: .
FOSTERING SHARED
RESPONSIBILITY
STRATEGIES PLANS MEASURES
CITY TAG LINE Communications Strategic
Plan
ENGAGING THE COMMUNITY NOTES:
Guiding Principles
EC-1. RESPONDS to the needs and
concerns of the community in a
prompt, transparent, professional,
respectful and ethical manner
EC-2. ENSURES open, two-way
communication, by listening to
and soliciting feedback from
community members
EC-3. PROVIDES opportunities to
engage and serve, informing and
involving the community through
a variety of methods
EC-4. FOSTERS a feeling of
community pride, acceptance of
others, and a sense of shared
responsibility.
1 FISCAL
RESPONSIBILITY
2 TECHNOLOGY &
TRANSPARENCY
SOUTH JORDAN CITY
PROVIDES EFFICIENT AND
EFFECTIVE GOVERNANCE
3 OPERATIONAL
EXCELLENCE
THROUGH BEST
PRACTICES IN:
4 STRATEGIC
ALIGNMENT
STRATEGIES PLANS MEASURES
TAX POLICY Annual Budget
Annual ACFR
COMPENSATION IT Strategic Plan
POLICY Workforce staffing plan
Strategic Plan
IT STRATEGIC
PLAN
REPRESENTING NOTES:
RESPONSIBLE GOVERNANCE
Guiding Principles
FRG-1. Workforce: ATTRACTS, motivates,
develops and retains a high-quality,
engaged and productive workforce
FRG-2. Transparency: FOSTERS fiscal
responsibility, operational excellence,
trust and transparency by ensuring
accountability, efficiency and innovation
in all operations
FRG-3. Resource Alignment: PROTECTS,
manages, optimizes and invests in its
human, financial, physical and
technological resources to ensures
alignment with planning and budget
FRG-4. Regulatory Compliance: ASSURES
regulatory and policy compliance to
minimize and mitigate risk
FRG-5. Communication: PROVIDES
responsive and accessible leadership,
facilitates timely and effective two-way
communication and utilizes input from all
stakeholders
FRG-6. Vision & Planning: SUPPORTS
decision-making with timely and
accurate short-term and long-range
analysis that enhances vision and
planning.
STRATEGIC ITEMS FOR CONSIDERATION
Creating a Safe Community Balancing the Regulatory Representing Responsible Governance
Police statistics Environment Tax Policy
UHP Bangerter & MVC Short term rentals Compensation Policy
HB 462 Station Area Plans
PHYSICAL
Delivering SCIENCE
Reliable Public IT Strategic Plan
Infrastructure Risk Management Program
Providing Desirable Amenities and
Transportation Items Commerce Park CDA Funds
Open Space
9800 S & Bangerter Justice Court
Summer Fest Future
Interchange Senior Center & Arts
East-West Traffic Facility feasibility
11400 S Pass through Park Strips
traffic
U-111 realignment Fostering Economic Development
TRAX Line SW Urban Plan
Parking Structures
Ensuring Sustainable Growth
Public Facilities
Annexation - Rio Tinto
Parks
Service Levels
Public Works Yard
Fire Station 65 Engaging the Community
Parking Issues City tag line
STRATEGIC
ACTION ITEMS
COMPENSATION SERVICE LEVELS
CITY TAG LINE TAX POLICY POLICY
1 2 3 4
Summary: It’s been Summary: As we completed Summary: During this fiscal Summary: As South Jordan
recommended that the this fiscal year’s budgeting year’s budgeting process continues to grow and
City discuss creating a process which included an there was much discussion recruiting and retaining
“City Tag Line” for increase in to the Certified about the fiscal employees becomes
branding and Tax Rate, requiring a “truth sustainability of the City’s increasingly challenging,
communicating purposes. and taxation” hearing, it compensation policy. An maintaining appropriate
was recommended that we effective compensation service levels at
review and clarify during
policy is essential for the affordable costs is
strategic planning the City’s
short- and long-term ability essential to effectively
ongoing tax policy related
to effectively recruit and provide municipal services.
to property tax rates and
retain a stable, motivated .
the net effect of the
and productive workforce.
Certified Tax Rate.
Engaging the Representing Ensuring
Representing
Community Responsible Sustainable
Responsible
Fostering Shared Governance Growth
Governance
Responsibility Fiscal Responsibility Maintaining Service
Fiscal Responsibility
Levels
STRATEGIC
ACTION ITEMS
IT STRATEGIC ANNEXATION PARKING SUMMER FEST
PLAN POLICY
5 6 7 8
Summary: Technology is Summary: On June 3, 2022, Summary: As the City Summary: The City’s
more integrated in the Rio Tinto provided a letter continues to grow and annual town days
day-to-day operations of to the City reaffirming and traffic increases parking celebration, currently
the City. The South Jordan expressing their intent to issues also continue to rise known as Summer Fest,
leadership team is in the annex certain parcels that in more/different locations. has changed in various
process of updating and are adjacent to South It’s recommended that the forms, activities and dates
creating a comprehensive Jordan City’s current City consider a more over the years. It’s been
and integrated IT Strategic boundaries. In addition, comprehensive parking recommended that this
Plan. This discussion will be they expressed that an policy to address these annual community event
a high level overview of annexation would be issues. be re-evaluated. This
key strategies and action accompanied by a Master discussion is necessary for
items expected to be Development Agreement guidance, clarification and
included in the plan. (MDA). direction.
Representing Ensuring Balanced Regulatory Providing Desirable
Responsible Sustainable Environment Amenities & Open
Governance Growth Implementing & Space
Technology & Intentional & Enforcing Regulations Recreation Programs &
Transparency Integrated Planning Events
Strategic Planning Items
City Tag Line
Summary: It’s been recommended that the City discuss creating a “City Tag Line” for branding and
communicating purposes
• What type of “tag line” would the council like? (ie. effective, (they lead to a unique quality or
benefit); geographic (effective but may be “blah”); Clever or Cheesy (you decide); Believable?;
Slogans that could be interchangeable; Slogan to make me what to live or visit there?
• How many would the Council like to bring back for consideration?
Tax Policy
Summary: As we completed this fiscal year’s budgeting process which included an increase in to the
Certified Tax Rate, requiring a “truth and taxation” hearing, it was recommended that we review and
clarify during strategic planning the City’s ongoing tax policy related to property tax rates and the net
effect of the Certified Tax Rate.
• How would the Council like to “balance” all taxes (Sales Tax, Property Tax and Franchise Tax) in
preparing the budget?
• How often would the Council like to consider adjusting the Certified Tax Rate?
Compensation Policy
Summary: During this fiscal year’s budgeting process there was much discussion about the fiscal
sustainability of the City’s compensation policy. An effective compensation policy is essential for the
short- and long-term ability to effectively recruit and retain a stable, motivated and productive
workforce.
• Where does the Council want wage/salary for public safety (ie. top 5 in Salt Lake County) and
non-public safety employees?
• What City’s would the Council like to benchmark against?
Service Levels
Summary: As South Jordan continues to grow and recruiting and retaining employees becomes
increasingly challenging, maintaining appropriate service levels at affordable costs is essential to
effectively provide municipal services.
• Do we want to maintain current service levels? Are there any areas that need additional
evaluation?
IT Strategic Plan
Summary: Technology is more integrated in the day-to-day operations of the City. The South Jordan
leadership team is in the process of updating and creating a comprehensive and integrated IT Strategic
Plan. This discussion will be a high level overview of key strategies and action items expected to be
included in the plan.
• Is there anything the Council would like to see included?
Annexation
Summary: On June 3, 2022, Rio Tinto provided a letter to the City reaffirming and expressing their intent
to annex certain parcels that are adjacent to South Jordan City’s current boundaries. In addition, they
expressed that an annexation would be accompanied by a Master Development Agreement (MDA).
• Is there anything the Council would like to know or understand further?
Parking Policy
Summary: As the City continues to grow and traffic increases, parking issues also continue to rise in
more/different locations. It’s recommended that the City consider a more comprehensive parking policy
to address these issues.
• Are there areas in the City the Council is concerned about? Does the Council want more parking
permit areas? And does the Council want a parking enforcement division of Code Enforcement?
Summer Fest
Summary: The City’s annual town days celebration, currently known as Summer Fest, has changed in
various forms, activities and dates over the years. It’s been recommended that this annual community
event be re-evaluated.
• This discussion is necessary for guidance, clarification and direction for future Summer Fests.
Agenda
CITY OF SOUTH JORDAN
CITY COUNCIL STRATEGIC PLANNING
MEETING AGENDA
CITY COUNCIL WORK ROOM
WEDNESDAY, OCTOBER 12, 2022 5:00-7:00 PM
Notice is hereby given that the South Jordan City Council will hold a Strategic Planning Meeting on
Wednesday, October 12, 2022, in the City Council Work Room, located at 1600 W. Towne Center Drive,
South Jordan, Utah. Persons with disabilities who may need assistance should contact the City Recorder
at least 24 hours prior to this meeting.
Strategic Planning Meeting Agenda:
A. Welcome, Roll Call, and Introduction: By Mayor, Dawn R. Ramsey
B. Invocation: By Director of City Commerce, Brian Preece
C. Dinner Served
D. Discussion: Strategic Priorities, Revised Strategic Goals and Objectives, and future action items
for Fiscal Year 2023-24.
E. Summarize Next Steps: Fiscal Year 2023-24 Strategic Planning and Budget.
ADJOURNMENT
CERTIFICATE OF POSTING
STATE OF UTAH )
COUNTY OF SALT LAKE )
I, Anna Crookston, the duly appointed City Recorder of South Jordan City, Utah, certify that the
foregoing City Council Agenda was emailed to at least one newspaper of general circulation within the
geographic jurisdiction of the public body. The agenda was also posted at the principal office of the public
body and also posted on the Utah State Public Notice Website http://www.utah.gov/pmn/index.html and
on South Jordan City’s website at www.sjc.utah.gov. Published and posted October 10, 2022.
City Council Strategic Planning Meeting - October 12, 2022
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