Willard Beach Paid Parking Working Group
Regular MeetingSouth Portland, ME · June 2, 2026
Agenda
Willard Beach Paid Parking Working Group - Jun 02 2026 Agenda
Tuesday, June 2, 2026 at 12:00 PM
Council Chambers
1. Roll call
2. Approval of minutes from the May 5 meeting 2
Willard Beach Paid Parking Minutes - 5.5.26.pdf
3. Public comment
4. Discussion with Ooda Parking
5. Review survey questions and vote on which ones to use
6. Review order and discuss next steps
7. Public comment
8. Adjourn
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Willard Beach Paid Parking Working Group
Meeting Minutes
May 5, 2026
Called to order at by Adrienne at 12pm.
Members Present: Adrienne Jalbert (Conservation Commission), Karl Coughlin (Parks &
Recreation Director), and Officer Rocco Navarro (Traffic Safety Officer)
Members Absent: Peter Wilson, Melissa Hutchins (Public Works Director), and Ellen
Sanborn (Finance Director)
Approval of minutes: Motion made by Officer Navarro. Seconded by Adrienne.
Public Comment:
Michael Cahill – He asked if the working group was aware of the Cliff House Beach
parking lot issues in Cape Elizabeth. He stated that Officer Navarro’s parking survey is
indicative of non-residents mostly using the parking lot and asked for clarification on
SMCC’s stance on parking. He reiterated that he isn’t a fan of surveys and questions their
value/benefit. He stated that he wasn’t sure if parking at the beach was mentioned in the
comprehensive plan. He asked for an update on the Willard Hose Company parking
situation at our next meeting.
Ranger position and budget update:
Director Coughlin stated the position was budgeted for and tentatively approved by
Council in the FY27 budget.
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Review draft survey questions:
After further discussion, the draft survey that was created during the April 7 meeting was
pared down to 5 questions. Both sets of questions are below.
Review the order and discuss next steps:
Director Coughlin made a motion to move item G -- Review the Order and Discuss Next
Steps -- to the next meeting. Seconded by Officer Navarro. Voted unanimously.
Public comment:
Michael Cahill – He stated that he wishes Shara posted a Willard Beach dog hours
reminder on Facebook.
Adjourn:
Motion made by Adrienne. Seconded by Director Coughlin.
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Draft Survey Questions from April Meeting
#1 – Which of the following best describes you as a user of the Willow St parking lot or on-
street parking?
Visiting Willard Beach
Visiting someone in the neighborhood
Supporting local businesses
#2 – What is your mailing zip code?
#3 – How often do you frequent the Willard beach neighborhood?
1-2 times per month
3-4 times per month
2-3 times per week
4-6 times per week
Everyday
#4 – What months do you visit the Willard beach neighborhood?
List every month
#5 – Which day(s) and period of time(s) do you typically visit the Willard Beach
neighborhood?
Weekday morning
Weekday afternoon
Weekday evening
Weekend morning
Weekend afternoon
Weekend evening
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#6 – Are you satisfied with the number of parking spots available in the willow st parking lot?
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very dissatisfied
#7 – How can we improve parking in the Willard beach neighborhood?
Space availability
Price
ADA accessible parking
Accommodating alternative transportation modes
#8 – Rank the following parking factors from most important (1) to least important (7)
Distance to destination
Price
Total number of parking spaces
Having time restricted
Parking enforcement
#9 – How far are you willing to walk from your parking spot to destination?
From the Willard beach parking lot
From Willard square
From the fire department
From Preble St
From SMCC’s campus
#10 – How much would you be willing to pay to park
Leave open ended
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Draft Survey Questions from May Meeting
#1 – Are you a South Portland resident?
Yes
No
#2 – Which of the following best describes you as a user of the Willow St parking lot or on-
street parking?
Visiting Willard Beach
Visiting someone in the neighborhood
Supporting local businesses
#3 – How often do you visit the Willard beach neighborhood?
1-2 times per month
3-4 times per month
2-3 times per week
4-6 times per week
Everyday
#4 – Which of the following is the most important to you? The least important?
Distance to destination
Price
Parking availability
Time restriction
#5 – Would you visit Willard Beach if you had to pay for parking?
Yes
No
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