Tourism Commission

MEETING AGENDA October 26, 2017 4:00 PM The Greater Saint Charles Convention & Visitors Commission Convention & Visitors Bureau 230 South Main Street Tourism Commissioners: Mayor Sally Faith Mr. Dan Badock Ms. Ann Hazelwood Council Liaison Mr. John Hanneke Ms. Kim Carpenter Mr. Tim Lewin Alt. Council Liaison Mr. Vince Ratchford Ms. Chris Comotto Ms. Sheri Steffans Chairperson Mr. Scott Tate Ms. April Moxley Mr. Greg Van Wyck Vice Chairperson Ms. Dorothy Boshears Ms. Michelle Giessman 1. Call to Order & Introduction: ST 2. Approval of Minutes: September 28, 2017 ST 3. Financial Report: JW 4. Presentations: A. STR Report TL/KC B. Convention Center Report AB/KC 5. Convention and Visitors Bureau Update: JW 6. Marketing Update: EP GRANT: Select Traveler CORE: Show Me Missouri Where Magazine Group Traveler Sauce GO! St. Louis Cardinals 417 Magazine Feast Mid Rivers Magazine Spectrum Reach West Newsmagazine KTRS Community News 7. Public Announcements: 8. Announcements & Miscellaneous: 9. Reports: a. Mayor’s Report SF b. Council Liaison JH 10. Adjournment ST Closed Session, if requested, relative to: A. Legal actions, causes of action, or litigation (RSMo 610.021.1) B. Leasing, purchase or sale of real estate where public knowledge of the transaction might adversely affect the legal consideration therefore (RSMo 610.021.2) C. Hiring, firing, disciplining or promoting of particular employees when information relating to the performance or merit of individual employees is discussed or recorded (RSMo 610.021.3) D. Preparation, including any discussions or work product, on behalf of the Greater Saint Charles Convention and Visitors Commission or its representatives for negotiations with employee group (RSMo 610.021.9) E. Sealed proposals and related documents or any documents related to a negotiated contract (RSMo 610.021.12) The City of Saint Charles, Missouri, fully complies with Title VI of the Civil Rights Act of 1964 and related statues and regulations in all programs and activities. For more information, or to obtain a Title VI Complaint Form, please call the City Clerk’s Office at 636-949-3282 or visit City Hall located at 200 North Second Street, Saint Charles, Missouri 63301. Posted: October 25, 2017, 3:00 PM  MEETING MINUTES September 28, 2017 The Greater Saint Charles Convention & Visitors Commission Convention & Visitors Bureau 230 South Main Street Commissioners Present: Sally Faith, Mayor Ann Hazelwood John Hanneke, Council Liaison Tim Lewin Scott Tate, Chair Sheri Steffans Dorothy Boshears, Vice Chair Greg Van Wyck Dan Badock Kim Carpenter Commissioners Absent: Chris Comotto Vince Ratchford, Alt. Council Liaison April Moxley Michelle Giessman I. Call to Order & Introduction: The Tourism Commission meeting was called to order at 4:02 p.m. by Vice Chair Dorothy Boshears. Other Commissioners present were: John Hanneke, Scott Tate, Dan Badock, Kim Carpenter, Chris Comotto, April Moxley, Michelle Giessman, Ann Hazelwood, Tim Lewin, Sheri Steffans, and Greg Van Wyck. Also present was Joe Ward, Director of the Saint Charles Convention & Visitors Bureau; Elizabeth Phelps, Assistant Director; Katie Conoyer, Marketing Director for the St. Charles Convention Center; and Sarah Brady, Staff Liaison. Ms. Giessman introduced Bryan Stone, Coordinator of Alumni Relations for Lindenwood University. II. Approval of Minutes: A motion was made by Ms. Comotto to approve the August 24, 2017 meeting minutes. The motion was seconded by Mr. Lewin, and was approved unanimously. III. Financial Report: A motion was made by Ms. Hazelwood to approve the financial report. The motion was seconded by Ms. Carpenter, and was approved unanimously. IV. Presentations: A. STR Report: Mr. Lewin presented the STR report. B. Convention Center Report: Ms. Conoyer presented the Convention Center report. V. Convention and Visitors Bureau Update: Mr. Ward provided an update on CVB activities VI. Marketing Update: Ms. Phelps provided a presentation of CVB’s new website. A motion was made by Ms. Comotto to approve the Marketing Update. The motion was seconded by Mr. Hanneke, and was approved unanimously. VII. Public Announcements: Mr. Stone spoke to promote the University’s Dark Carnival being held October 25. VIII. Announcements & Miscellaneous: None Page 1 of 2  MEETING MINUTES September 28, 2017 IX. Reports A. Mayor’s Report: Mayor Faith provided an update on cameras and lighting on Main Street and the Trolley app. B. Council Liaison: None X. Adjournment: A motion was made by Mayor Sally Faith to adjourn the meeting at 5:04PM. The motion was seconded by Dorothy Boshears, and was approved unanimously. The City of Saint Charles, Missouri, fully complies with Title VI of the Civil Rights Act of 1964 and related statues and regulations in all programs and activities. For more information, or to obtain a Title VI Complaint Form, please call the City Clerk’s Office at 636-949-3282 or visit City Hall located at 200 North Second Street, Saint Charles, Missouri 63301. Approved: ________________________________________ Date: __________________________ Page 2 of 2  City of St Charles Statement of Revenues and Expenditures Tourism Fund YTD as of August 31, 2017 2016 2017 YTD Actual 2017 2017 2017 Actual As 2016 2016 as % of Adopted Budget Amended Budget YTD Actual % of Budget Actual - Audited YTD Actual FY2015 Actual Beginning Fund Balance $ 2,110,845 $ 2,092,409 Tourism Fund Revenues: Tourism Tax $ 2,930,910 $ 2,930,910 $ 1,963,269 67.0% $ 2,888,340 $ 1,922,410 66.6% Hotel Tax 345,725 345,725 235,033 68.0% 339,154 229,176 67.6% Penalties 21,913 21,913 12,299 56.1% 16,542 14,577 88.1% Grants 275,000 273,128 92,188 33.8% 215,786 87,971 40.8% Charges for Services 15,000 15,000 1,600 10.7% 10,320 10,320 100.0% Tours 2,200 2,200 1,431 65.0% 1,871 1,158 61.9% Christmas Traditions 61,200 61,200 11,120 18.2% 49,672 19,005 38.3% Riverfest 33,150 33,150 40,539 122.3% 32,701 32,284 98.7% Legends & Lanterns - - - 0.0% 610 - 0.0% Miscellaneous Revenue 25,500 25,500 91,563 359.1% 59,814 54,558 91.2% Interest 2,000 2,000 - 0.0% - - 0.0% Transfers In from other Funds - - 2,380 0.0% - - 0.0% Sale of Fixed Assets - - - 0.0% - - 0.0% Total Revenues $ 3,712,598 $ 3,710,726 $ 2,451,422 66.1% $ 3,614,809 $ 2,371,458 65.6% Tourism Fund Expenditures: Personnel Services $ 1,249,309 $ 1,249,309 $ 806,671 64.6% $ 1,099,169 $ 587,929 53.5% Professional/Purchased Services 2,263,748 2,589,509 1,319,328 50.9% 1,685,971 844,455 50.1% General/Operations 582,529 595,580 395,374 66.4% 542,758 401,249 73.9% Capital Outlay 68,500 166,403 11,489 6.9% 108,211 12,162 11.2% Transfers to other funds 146,754 176,754 176,754 100.0% 160,265 160,265 Total Expenditures $ 4,310,840 $ 4,777,555 $ 2,709,615 56.7% $ 3,596,373 $ 2,006,059 55.8% Change in Fund Balance $ (598,242) $ (1,066,829) $ (258,193) $ 18,436 $ 365,399 Ending Fund Balance $ 1,044,016 *Projected $ 2,110,845 1  City of St Charles Statement of Revenues and Expenditures Tourism Fund YTD as of August 31, 2017 Budget Amendments: All Funds Rolled from FY2016: 2016 Rollovers - BA#1 $ (424,005) 2016 Rollovers - BA#2 (4,360) Amendments Made Within 2017 Budget: Grant revenue (1,872) Transfers to general fund (30,000) Professional services (8,350) Total Budget Amendments $ (468,587) 2 Date Created: Oct 16, 2017 City of St. Charles For the Month of September 2017 Table Of Contents 1 Multi-Segment 2 Trend St Charles City+ 3 Response St Charles City+ 4 Help 5 735 East Main Street, Hendersonville, TN 37075 USA Blue Fin Building, 110 Southwark Street, London SE1 0TA T : +1 615 824 8664 T : +44 (0)20 7922 1930 support@str.com www.str.com hotelinfo@str.com www.str.com The STR Destination Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. 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Source: 2017 STR, Inc. / STR Global, Ltd. trading as "STR". Tab 2 - Multi-Segment Currency: USD - US Dollar City of St. Charles For the month of: September 2017 Current Month - September 2017 vs September 2016 Year to Date - September 2017 vs September 2016 Participation Occ % ADR RevPAR Percent Change from September 2016 Occ % ADR RevPAR Percent Change from YTD 2016 Properties Rooms Room Room Room Room Room Room 2017 2016 2017 2016 2017 2016 Occ ADR RevPAR Rev Avail Sold 2017 2016 2017 2016 2017 2016 Occ ADR RevPAR Rev Avail Sold Census Sample Census Sample St Charles County, MO 69.4 70.4 94.82 91.34 65.85 64.32 -1.4 3.8 2.4 10.2 7.6 6.1 66.2 68.7 91.42 89.65 60.48 61.59 -3.7 2.0 -1.8 3.8 5.7 1.8 39 34 4093 3472 St Louis, MO-IL 70.1 73.2 110.07 107.03 77.12 78.37 -4.3 2.8 -1.6 0.2 1.8 -2.6 67.4 68.0 106.03 101.99 71.51 69.36 -0.8 4.0 3.1 4.6 1.5 0.6 330 251 38709 33313 Branson, MO+ 55.2 59.7 96.86 90.83 53.43 54.19 -7.5 6.6 -1.4 -1.1 0.3 -7.3 51.3 52.4 95.83 93.21 49.18 48.84 -2.0 2.8 0.7 0.7 0.0 -2.0 136 29 12487 3731 Peoria, IL+ 52.5 59.8 96.01 100.78 50.43 60.29 -12.2 -4.7 -16.3 -16.9 -0.7 -12.8 52.0 59.4 99.09 98.75 51.51 58.64 -12.5 0.4 -12.2 -9.4 3.1 -9.8 23 22 2374 2334 Little Rock, AR 59.8 58.0 88.70 87.20 53.08 50.61 3.1 1.7 4.9 8.5 3.5 6.7 60.2 61.1 89.11 87.50 53.63 53.43 -1.4 1.8 0.4 1.1 0.7 -0.7 67 50 7165 6195 Overland Park, KS 68.7 71.5 105.29 98.85 72.35 70.65 -3.9 6.5 2.4 -6.5 -8.7 -12.2 68.5 67.2 104.44 100.15 71.57 67.26 2.0 4.3 6.4 -2.8 -8.7 -6.8 33 33 4826 4826 Paducah, KY+ 64.8 72.4 88.53 82.10 57.34 59.45 -10.5 7.8 -3.5 6.5 10.4 -1.2 60.9 66.2 85.36 82.60 52.00 54.65 -7.9 3.3 -4.9 -0.3 4.8 -3.5 30 22 2332 1910 A blank row indicates insufficient data. The STR Destination Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Destination Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Destination Report, please contact us immediately. Source: 2017 STR, Inc. / STR Global, Ltd. trading as "STR". Tab 3 - Trend St Charles City+ Currency: USD - US Dollar City of St. Charles For the Month of September 2017 Monthly Percent Change Overall Percent Change 25 4.0 20 3.5 3.0 15 2.5 10 2.0 5 1.5 0 1.0 0.5 -5 0.0 -10 -0.5 -15 -1.0 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Year To Date Running 12 Months Occupancy ADR RevPAR Occupancy ADR RevPAR 2016 2017 Year To Date Running 12 Months Occupancy (%) Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2015 2016 2017 2015 2016 2017 This Year 70.9 72.4 77.0 75.0 68.1 73.2 72.4 62.5 54.4 51.1 63.7 69.3 69.9 71.9 77.8 75.3 67.0 70.8 71.9 68.6 68.5 69.6 67.6 67.2 Last Year 73.2 74.3 79.7 80.8 74.5 73.9 74.3 63.9 55.6 57.0 61.8 60.8 70.9 72.4 77.0 75.0 68.1 73.2 69.8 71.9 68.6 67.5 69.6 67.6 Percent Change -3.1 -2.5 -3.4 -7.2 -8.7 -0.9 -2.6 -2.1 -2.2 -10.3 3.0 13.9 -1.4 -0.8 1.0 0.4 -1.6 -3.3 3.0 -4.6 -0.1 3.2 -2.8 -0.7 2016 2017 Year To Date Running 12 Months ADR Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2015 2016 2017 2015 2016 2017 This Year 95.00 93.37 95.81 95.01 89.26 94.49 93.89 88.92 81.19 81.81 89.27 91.53 94.15 96.09 101.10 96.48 97.31 99.02 86.26 91.57 94.70 85.36 89.89 93.27 Last Year 86.17 87.88 91.60 88.06 84.48 87.31 89.43 83.08 78.94 82.42 87.05 87.24 95.00 93.37 95.81 95.01 89.26 94.49 84.26 86.26 91.57 83.06 85.36 89.89 Percent Change 10.3 6.2 4.6 7.9 5.7 8.2 5.0 7.0 2.9 -0.7 2.6 4.9 -0.9 2.9 5.5 1.5 9.0 4.8 2.4 6.2 3.4 2.8 5.3 3.8 2016 2017 Year To Date Running 12 Months RevPAR Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2015 2016 2017 2015 2016 2017 This Year 67.34 67.63 73.81 71.23 60.75 69.17 67.95 55.61 44.18 41.84 56.84 63.41 65.82 69.05 78.67 72.64 65.17 70.07 62.01 62.81 64.90 59.41 60.79 62.67 Last Year 63.06 65.30 73.04 71.18 62.95 64.48 66.48 53.09 43.91 46.98 53.80 53.05 67.34 67.63 73.81 71.23 60.75 69.17 58.78 62.01 62.81 56.04 59.41 60.79 Percent Change 6.8 3.6 1.0 0.1 -3.5 7.3 2.2 4.7 0.6 -10.9 5.6 19.5 -2.3 2.1 6.6 2.0 7.3 1.3 5.5 1.3 3.3 6.0 2.3 3.1 2016 2017 Year To Date Running 12 Months Supply Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2015 2016 2017 2015 2016 2017 This Year 63,600 65,720 63,600 65,720 65,720 63,600 65,720 63,600 65,720 65,720 59,360 65,720 63,600 65,720 63,600 65,720 71,300 69,000 545,454 571,503 589,740 729,270 755,258 784,780 Last Year 59,940 61,938 59,940 61,938 61,938 59,940 61,938 59,910 61,907 61,907 55,916 65,720 63,600 65,720 63,600 65,720 65,720 63,600 545,454 545,454 571,503 729,270 729,270 755,258 Percent Change 6.1 6.1 6.1 6.1 6.1 6.1 6.1 6.2 6.2 6.2 6.2 0.0 0.0 0.0 0.0 0.0 8.5 8.5 0.0 4.8 3.2 0.0 3.6 3.9 2016 2017 Year To Date Running 12 Months Demand Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2015 2016 2017 2015 2016 2017 This Year 45,082 47,607 48,997 49,270 44,728 46,556 47,561 39,779 35,756 33,615 37,796 45,527 44,464 47,227 49,490 49,484 47,752 48,825 392,083 392,053 404,180 507,562 510,819 527,276 Last Year 43,868 46,021 47,799 50,064 46,157 44,267 46,041 38,288 34,437 35,286 34,562 39,965 45,082 47,607 48,997 49,270 44,728 46,556 380,489 392,083 392,053 492,055 507,562 510,819 Percent Change 2.8 3.4 2.5 -1.6 -3.1 5.2 3.3 3.9 3.8 -4.7 9.4 13.9 -1.4 -0.8 1.0 0.4 6.8 4.9 3.0 0.0 3.1 3.2 0.6 3.2 2016 2017 Year To Date Running 12 Months Revenue Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2015 2016 2017 2015 2016 2017 This Year 4,282,778 4,444,914 4,694,324 4,681,339 3,992,620 4,399,162 4,465,386 3,537,030 2,903,203 2,749,894 3,374,209 4,167,214 4,186,259 4,537,973 5,003,460 4,774,174 4,646,628 4,834,523 33,821,195 35,898,621 38,274,334 43,327,593 45,915,694 49,179,953 Last Year 3,779,996 4,044,262 4,378,272 4,408,627 3,899,116 3,865,003 4,117,591 3,180,865 2,718,617 2,908,294 3,008,514 3,486,676 4,282,778 4,444,914 4,694,324 4,681,339 3,992,620 4,399,162 32,059,969 33,821,195 35,898,621 40,871,864 43,327,593 45,915,694 Percent Change 13.3 9.9 7.2 6.2 2.4 13.8 8.4 11.2 6.8 -5.4 12.2 19.5 -2.3 2.1 6.6 2.0 16.4 9.9 5.5 6.1 6.6 6.0 6.0 7.1 2016 2017 Census % Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Census Props 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 17 18 18 Census Rooms 2120 2120 2120 2120 2120 2120 2120 2120 2120 2120 2120 2120 2120 2120 2120 2120 2300 2300 % Rooms Participants 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 81.3 82.7 82.7 A blank row indicates insufficient data. The STR Destination Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Destination Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Destination Report, please contact us immediately. Source: 2017 STR, Inc. / STR Global, Ltd. trading as "STR". Tab 4 - Response St Charles City+ City of St. Charles For the Month of September 2017 2015 2016 2017 Open Chg in STR Code Name of Establishment City & State Zip Code Aff Date Date Rooms Rms J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D 34847 Americas Best Value Inn St Charles Saint Charles, MO 63301 Jul 2010 Aug 1997 64 ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ 57048 Ameristar Casino Hotel Saint Charles, MO 63301 Feb 2008 Feb 2008 397 4411 Best Western Plus The Charles Hotel Saint Charles, MO 63301 Aug 2013 Jun 1966 133 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 2774 Comfort Suites Saint Charles Saint Charles, MO 63301 Mar 2001 Jun 1962 71 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 53812 Country Inn & Suites St Charles Saint Charles, MO 63301 Aug 2005 Aug 2005 86 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 22483 Hampton Inn St Louis St Charles Saint Charles, MO 63301 May 1986 May 1986 122 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 59469 Holiday Inn Express & Suites St Charles Saint Charles, MO 63301 Jun 2009 Jun 2009 73 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 26722 Rodeway Inn Saint Charles Saint Charles, MO 63301 May 2012 Nov 1986 97 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 38867 Sleep Inn & Suites Saint Charles Saint Charles, MO 63301 Jul 2000 Jul 2000 72 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 21347 Super 8 Saint Charles Saint Charles, MO 63301 Jan 2002 Jan 1988 52 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 27113 Closed - Days Inn St Charles Saint Charles, MO 63303 Aug 2010 Sep 1989 0 Y 5609 Closed - Independent Arch Budget Motel Saint Charles, MO 63303 Jul 2009 0 Y 2773 Closed Days Inn St Charles Saint Charles, MO 63303 Jan 2003 Jun 1967 0 Y 66341 Drury Plaza Hotel St Louis St Charles Saint Charles, MO 63303 Aug 2017 Aug 2017 180 ○ ● 53011 Embassy Suites St Louis St Charles Hotel & Spa Saint Charles, MO 63303 Jul 2005 Jul 2005 296 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 32961 Fairfield Inn & Suites St Louis St Charles Saint Charles, MO 63303 Jul 1996 Jul 1996 80 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 36250 InTown Suites St Charles Saint Charles, MO 63303 May 2002 Dec 1997 131 ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ 22469 Red Roof Inn St Louis St Charles Saint Charles, MO 63303 Mar 1986 Mar 1986 108 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 37597 TownePlace Suites St Louis St Charles Saint Charles, MO 63303 Jan 1999 Jan 1999 94 Y ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 59701 WoodSpring Suites St Louis St Charles Saint Charles, MO 63303 Mar 2017 Jan 2009 121 ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● 64736 Courtyard Saint Louis Saint Peters Saint Peters, MO 63376 Mar 2016 Mar 2016 123 ○ ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Total Properties: 21 2300 ○ - Monthly data received by STR ● - Monthly and daily data received by STR Blank - No data received by STR Y - (Chg in Rms) Property has experienced a room addition or drop during the time period of the report A blank row indicates insufficient data. The STR Destination Report is a publication of STR, Inc. and STR Global, Ltd., and is intended solely for use by paid subscribers. Reproduction or distribution of the STR Destination Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to the STR Destination Report, please contact us immediately. Source: 2017 STR, Inc. / STR Global, Ltd. trading as "STR".  One Convention Center Plaza St. Charles, MO 63303 www.stcharlesconventioncenter.com Phone 636-669-3000 Date: Thursday, October 26, 2017 To: Tourism Commission Members Scott Tate, Chairperson, St. Charles Chamber Sally Faith, Mayor of St. Charles Dorothy Boshears, Vice Chair, Frenchtown Joe Ward, St. Charles CVB Dan Badock, Lewis & Clark Restaurants Tim Lewin, Embassy Suites Hotel Michelle Giessman, Lindenwood Sheri Steffens, Heart of St. Charles Kim Carpenter, Ameristar John Hanneke, City Council Christine Comotto, Wine Country Ann Hazelwood, At Large April Feldewerth, April’s On Main Vince Ratchford, City Council From: Al Beltranena, General Manager, St. Charles Convention Center Re: Monthly Information Summary for Period Ending September 30, 2017 SECTION 1 Summary / Sales and Marketing SECTION 2 Financials SECTION 3 Customer Service / Occupancy SECTION 1: SUMMARY / SALES AND MARKETING SUMMARY:  During September, 17 groups met in the Convention Center accounting for 37 event days and 11,013 people. Each event averaged 2.18 days. Year to date, 147 groups met in the Convention Center accounting for 373 event days and 193,580 people. Each event averaged 2.18 days. SALES AND MARKETING:  During the month of September, the Sales Team : o Contracted 26 definite events this month totaling $500,982.78 in revenue and 555 room nights. o Conducted 6 site tours/appointments.  The Team is currently working: o 288 tentative leads totaling over $1.669 million in revenue with 30,341 room nights. o 29 firm bookings totaling $894,736.00 in revenue and 3,032 room nights. Room Nights  September Definite Rooms: 1,233  YTD Definite Rooms: 23,683 Status 2014 2015 2016 2017 2018 2019 2020 Definite 23,217 24,065 21,495 23,683 17,911 11,212 3,240 Firm 120 2,912 0 0 Tentative 0 4,743 6,995 12,130 Total 23,217 24,065 21,495 23,803 25,566 18,207 15,370 SECTION 2: FINANCIALS Financial Highlights for September:  Gross Revenue = $582,740 against a budget of $476,373, thus we were ahead of budget by $106,400. This was attributed to holding an unbudgeted Tradeshow, and unbudgeted consumer show, and higher Catering Revenue being over budget from the 9 banquets held. Year-To-Date Highlights:  Gross Revenue = $5,078,550 which is $267,000 ahead of budget. This is driven by Conventions as we have held 4 unbudgeted.  Net Performance = In the Black at $195,279 which is ahead of budget by $444,960. The additional Gross Revenue note above is contributing, plus $79,000 in Personnel Expenses and $127,000 savings in Operating Expenses. 2 SECTION 3: CUSTOMER SERVICE / OCCUPANCY August Client Survey Scores: Customer Total 4.95 Audio Visual 5 IT/Telecom 5 Overall Rating 5 Facility Average 4.89 F&B Average 4.89 Mgmt./Facility Staff 5 1.5 2 2.5 3 3.5 4 4.5 5 Occupancy: 3