Golf Course Committee (Meets 4th Thursday as needed, at 11:00 a.m.)

GOLF COURSE COMMITTEE Agenda Monday, August 29, 2022–12:00 p.m. Nemadji Club House 5 North 58th Street, Superior VIDEO CALL LINK: https://us02web.zoom.us/j/85991064507 Meeting ID: 859 9106 4507 Password: 672420 Dial-in option: (312) 626-6799 MISSION STATEMENT: “To provide value-based recreation to citizens on a cost-effective foundation sufficient to ensure that operations, debt and capital improvements are self- sustaining without assistance from the general fund, if possible.” COMMITTEE MEMBERS: Barb Hoag (Chair), Troy Clark (Vice-Chair), Lindsey Graskey (Secretary), Jack Sweeney(City Council Rep), Tylor Elm (Alt City Council Rep), and William Anderson (Citizen Rep) ROLL CALL 1.1 Introductions APPROVAL OF MINUTES 2.1 Golf Course Committee (Meeting held June 27, 2022) OLD BUSINESS NEW BUSINESS 4.1 Golf Simulator Discussion 4.2 KemperSports Management Contract Extension 4.3 Recommendation for Irrigation Design Services RECURRING BUSINESS 5.1 General Manager’s Report with Profit/Loss statement 5.1.1 Top 3 Concerns 5.2 Superintendent – Grounds/Maintenance Report 5.2.1 Top 3 Concerns 5.3 Nemadji Women’ and Men’s Club – Concerns/Updates 5.4 Agenda Items for Future Meeting (October 24, 2022 at 12:00 p.m.) ADJOURNMENT Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 8/25/2022 at the following locations: Superior Government Center, Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library (to be posted), to PACT TV and to the Superior Telegram. GOLF COURSE COMMITTEE - 8/29/22  GOLF COURSE COMMITTEE PROCEEDINGS Monday, June 27, 2022 Noon at Nemadji Greenside Grille and Remotely via ZOOM* Members Present: Barb Hoag (Chair), Lindsey Graskey, William Anderson Advisory Members and Others Present: Linda Cadotte, Tom Beaudry, Vince Dodge, Trevor DeRoche, Jon Cheshire* Members Excused: Troy Clark (Vice Chair), Jack Sweeney (City Council Representative), Tylor Elm (Alt City Council Representative) Golf course meeting called to order at 12:01 p.m. 1. Roll call was done. 1.1 Introductions as Trever DeRoche, the Sales and Marketing Manager was at his first meeting. 2. Seeking approval of the May 23rd, 2022 Golf Course Committee Meeting Minutes Motion by Graskey, seconded by Anderson and carried, to approve the May 23rd, 2022 meeting minutes. 3. Old Business No old business to report. 4. New Business 4.1 Inventory List - Councilor Sweeney’s request was met while the committee found the list to be beneficial in showing the city purchase to usage overall. Graskey motioned to receive and file & Anderson with the second, carried. 5. Recurring Business 5.1 General Manager’s Report with Profit/Loss statement Beaudry explained the impact of May weather, with colder conditions, resulted in less play/less revenue than expected. A food stipend was introduced to staff to show appreciation for the growing food and beverage business. Beaudry explained the rise in cost of goods to reflect an increase of $3,400 as a result of this policy. Kemper found this helped to fill areas not being filled, such a shift times, to a more creative, and wanted incentive for staff. Staff meet with Kemper addressing clubhouse traffic predictability and knowing what to expect on days worked. Consistency is a continuing struggle, minor in comparison, but the issues are being addressed in real time to keep repeating problems minimal or obsolete. 1|Page June 27, 2022  Beaudry explained the course is still sitting at a Level 2 certified/safety committee. A two week True service training was completed by the current staff & make up options are still being filled by staff to fulfill the training. Ladies clinic was noted as full. The recent hire of Steven Barshdorf is helping implement a stronger programming design for Junior Golf. Jr Golfers are also making good use of the Par 3 course. Beaudry announced Nemadji became PGA Hope certified. The PGA Hope program is an opportunity have veterans learn the game of golf. July 11th will be the MN PGA for Veterans event. Beaudry expressed his reach out to the local VA clinic to spread the word. Director Cadotte informed the group of contacting Douglas County for resources and connection to Veterans. Graskey suggested reaching out the Richard I Bong Historical Center for spreading the word as well. Brunch numbers are still going strong with an overall rating 4.9/5. Sale and Marketing Director Trevor De Roche, reported concentrations on building Friday Fish Fry and Freebie Friday promotions. However, research the numbers reflect strength from visitors outside the general Superior area. Social media interaction is proving to increase on viewing, especially reports from the grounds crew and their improvements. It was discussed by the group on areas not yet communicated with to promote the growing revenue stream of the clubhouse like church bulletins and other event promoting lists. DeRoche reported a clean uplift of the current website to be more fluid to the customer. A continuation of the options Midwest Communications is applying seems to show strength. Director Cadotte suggested geofencing as something to explore for more targeted ads. 5.1.1 Top 3 Concerns by from General Manager Top 3 concerns of Beaudry’s : 1. Consistency in Food and Beverage 2. Completion of True Service Training 3. Staffing to the fullest 5.2 Superintendent - Grounds/Maintenance Report Dodge reported May was wet and cold leaving work in a different timeline then predicted. Staffing has been sound, yet there is always room for more training. The staff continue to spend time fixing irrigation system leaks. Irrigation project phases were discussed. It is looking to be a 3 year project. Cart path project was discussed about the possible other methods and approaches. Dodge expressed a full 9-holes being replaced at a time being the best in execution while done safely, allowing less interruption to the course. 5.2.1 Top 3 concerns by Superintendent - Grounds/Maintenance Report Top 3 concerns of Dodge’s : 1. Training with safety first 2. Old Equipment and managing breakdowns 3. Chain supply shortage 2|Page June 27, 2022  5.3 Nemadji Women’s and Men’s Club — Concerns/Updates Chair Hoag gave a report on the turn out for the 3rd annual Women’s League Shamble held on June 21st. The event raised $450 for the Northwest Community Action. 40 members participated in the event. Women’s Club Clinics start the evening of July 13. This clinic was sponsored by the women’s club to invest back into members & their play. Hoag expressed concerns on the changing of the tees to the scorecards and how they distances don’t always come close to the cards. Dodge resolved the inconsistency due to a correlation of staff knowing where makers go and consistency. There was no report from the Men’s Club. 5.4 Agenda Items for Future Meeting (Monday, July 25, 2022 at 12:00 p.m.) Chair Hoag asked for discussion on the current Kemper contract and for there to be a conversation on future action towards the contract with the City of Superior and Nemadji. Beaudry introduced the idea of purchasing an additional simulator in part of the closing of Nevada Bob’s Golf Shop, which held leagues and now sees individuals needing a space to continue. Beaudry expressed an opportunity to increase revenue in the winter months by this purchase. Director Cadotte shared potential budget approaches. 6. Adjournment Motion by Anderson, second by Graskey and carried, the adjourn the meeting at 1:07p.m. Minutes submitted by Lindsey Graskey 3|Page June 27, 2022  July 2022 Client Report To: Linda Cadotte, City of Superior, Dir. of Parks, Recreation and Forestry From: Jon Cheshire, KemperSports VP of Operations Tom Beaudry, Head Golf Professional/GM CC: Ed Jackman and Ashley Puetz Overview: July weather remained favorable and allowed us to exceed budgeted rounds by 479. Our dollars per round were also higher than budget helping to bring total revenue in 15% better than budget. Higher expenses and payroll did limit MTD NOI to just 1% ahead of budget. Key Performance Highlights: June 2022 Actual Budget Variance % Change 2021 Actual % Change Nemadji Golf Course Total Revenue $ 503,432 $ 437,054 $ 66,378 0.15187597 $ 475,904 5.8% Merchandise COG's % 64% 67% -3% -3.9% 68% -5.0% F&B COG's % 32% 33% -1% -3.9% 35% -8.8% Payroll Expense $ 149,726 $ 121,640 $ 28,086 23.1% $ 123,043 21.7% Other Expense $ 100,120 $ 70,308 $ 29,812 42.4% $ 77,891 28.5% EBITDA $ 196,491 $ 194,167 $ (65,344) -33.7% $ 217,895 -9.8% Management Fees $ 7,426 $ 7,427 $ (1) 0.0% $ 7,210 3.0% Net Income $ 189,065 $ 186,740 $ 2,325 1.2% $ 210,685 -10.3% Rounds 8,554 8,075 479 5.9% 9,009 -5.1% Average GF/CF $ 68 $ 65 $ 3 4.6% $ 75 -9.3% FY 2022 TYD Actual Budget Variance % Change PY Actual % Change Nemadji Golf Course Total Revenue $ 1,290,127 $ 1,309,495 $ (19,368) -1.5% $ 1,310,197 -1.5% Merchandise COG's % 66% 66% 0% 0.2% 68% -3.4% F&B COG's % 42% 33% 9% 26.7% 33% 26.3% Payroll Expense $ 570,626 $ 532,445 $ 38,181 7.2% $ 502,908 13.5% Other Expense $ 470,754 $ 417,738 $ 53,016 12.7% $420,024 12.1% EBITDA $ 57,970 $ 205,127 $ (147,157) -71.7% $228,333 -74.6% Management Fees $ 51,984 $ 51,989 $ (5) 0.0% $50,470 3.0% Net Income $ 5,986 $ 153,138 $ (147,152) -96.1% $ 177,863 -96.6% Rounds 21,000 25,394 (4,394) -17.3% 27,836 -24.6% Average GF/CF $ 73 $ 68 $ - 0.0% $ 76 -3.9% 1 500 Skokie Boulevard Suite 444 Northbrook, IL 60062 (847) 850-1818 www.kempersports.com  Course and grounds o Vince and his staff continue to do a great job improving course conditions. Payroll finished the month 3% under MTD brining YTD to 4% under budget. o OPEX finished over budget MTD by 46% primarily due to June invoices being paid in July. YTD remains under budget by 4%.  Carts o Revenue for July finished 23% ahead of budget helpin to bring YTD within 10%. o MTD payroll was flat to budget and YTD remains 32% under because some of the budgeted postions are being paid under golf shop. o OPEX MTD is over budget as we had a major repair done to one of our beverage carts. YTD remains well under budget by 12%.  Range o Revenues finished ahead of budget by 7% MTD closing the gap in YTD to just 11%. o The wet spring caused a lot of golf balls to plug into the ground requiring us to purchase more golf balls causing OPEX to finish $2k over.  F&B o Due to staffing changes we had to discontinue the Friday fish fry and Sunday brunch. Dispite these challenges we were able to bring revenue in ahead of budget by 21%. o COG’s finished flat to budget MTD with YTD still 9% high. Most of the overage YTD can be attributed to the new employee meal plan and increased waste from the buffet. o Payroll remains higher than budget related to tableside service and increased wages needed to pay staff to retain good help. o MTD OPEX is over budget by $5k as we needed to replace the water heater.  Golf Shop o Merchandise sales continue to be ahead of budget by 17% MTD and 20% YTD. o Payroll was over budget related to some starter/ranger and outside service positions being paid here along with unbudgeted raises needing to be paid to retain good help. o Payment to the WSGA for handicaps would be the primary reason for the overage in MTD OPEX. We will recoup this once the men’s club pays us back. YTD will also come back down once that payment is made from the men’s club.  G&A o MTD payroll is slightly over budget related to payroll timing and accruals. YTD remains 2% under budget. o OPEX finished 50% over budget MTD related to credit card discounts and Insurance expenses.  Marketing o Payroll remains under budget both MTD and YTD. o Opex is under budget both MTD and YTD but we will start working into this to help promote the upcoming winter simulator leagues. 2 500 Skokie Boulevard Suite 444 Northbrook, IL 60062 (847) 850-1818 www.kempersports.com  Key Performance Issues:  There was a change in the F&B manager position as things did not work out with Brian. We did hire Ryan Ozan who will be brining a fresh, positive point of view to the Greens View Grill.  All but one of the cooks quit for better paying opportunities or just due to burn out.  We had to suspend all of the F&B promotions going on related to staffing changes. Key Actions to Drive Performance:  We hired a new lead cook to help bring more consistency to the kitchen.  We need to establish a training program for the back of the house to provide more consistency. MTD MTD Prior Year YTD YTD Prior Year Good trends both in MTD & YTD. The difference in number of surveys is related to opening a month later this year than last resulting in less rounds being played. Also we had about a 2 week stretch where surveys were, unknowingly, not going out. 3 500 Skokie Boulevard Suite 444 Northbrook, IL 60062 (847) 850-1818 www.kempersports.com KemperSports Upcoming Key Initiatives:  Green to a tee o Level 2 certified and will work to level 3 but the program requires some significant financial commitment to achieve.  Safety National o Game two results were submitted on the 12th and reflected a 6 stroke improvement over prior months. We have only had one incident this year that has caused staff to seek medical help. This is two less than last year. We will continue to keep safety front of mind.  True Service o With the turn over in staff there exist a need to host another training session. We will try and get it done in the first part of September.  Player Development o The junior golf program concluded in July and there were approximately 50‐60 participants which is a big increase over last year. Steve Barschdorf and Parker Radig spearheaded the efforts with the help of other staff. o Tom was able to make it to 4 of the kids in the playground program to help get kids exposed to golf that may typically may not. Tom uses the SNAG, start new at golf, system which is designed to make the game easier with big headed clubs and fun targets and the like. SNAG was purchased with funds made available by the Men’s club as well as a donation made in memory of Mark Carlos. Revenues are up 20% over previous year. 4 500 Skokie Boulevard Suite 444 Northbrook, IL 60062 (847) 850-1818 www.kempersports.com Weather:  July Rainfall: 2.45”  June Rainfall average is 4.03” Golf Course Maintenance Highlights:  Overseed and topdress practice tee on two separate occasions.  Numerous rough mower breakdowns disrupted smooth mowing operations resulting in long rough in some areas. Old units at the end of their useful lifespans.  Numerous leak and other irrigation repairs.  Begin labor intensive bunker edging.  Branch trimming all over place.  Repair three ball washers damaged by players.  Anthracnose early stages on some push up greens. Caught in time and controlled with a properly timed application.  Pre‐bid meeting for potential irrigation system designers.  Weed control ongoing.  Crew outing at Northland Country Club. Excellent GCM crew this year. Personnel:  We are search of good help throughout the facility. Client and Team Member Relations Update:  Next golf committee meeting scheduled for August 29th, 2022 at the clubhouse.  Regular calls with Jon Di Meglio to discuss ways to improve and operational challenges.  Monthly revenues calls with Regional Director of Sales and Marketing Ed Jackman, Jon Cheshire, VP of Operations, Tom Beaudry. In these calls we review outing booking pace reporting, current and future sales promotions, all marketing strategies, upcoming KemperSports marketing and player development iniativies and various other topics as needed. Capital Plan Update:  Golf simulator has been ordered and scheduled to be installed in early November. Sign ups will begin in August.  Vince has the rough mower and overseeding unit ordered.  Tee signs are arriving soon and will be installed when time permits. 5 500 Skokie Boulevard Suite 444 Northbrook, IL 60062 (847) 850-1818 www.kempersports.com Monthly Financial Income Statement  Attached is July’s summary income statement which breaks down the categories including revenues, payroll, and operating expenses. Please let us know if you have any questions. Best Regards, Best Regard, Best Regards, Jon Cheshire Ed Jackman Tom Beaudry Jon Cheshire Ed Jackman Tom Beaudry, PGA Regional Operations Executive Regional Sales & Marketing Dir General Manager / Golf Pro KemperSports KemperSports Nemadji Golf Course 6 500 Skokie Boulevard Suite 444 Northbrook, IL 60062 (847) 850-1818 www.kempersports.com  Sales & Marketing Snapshot July REPORT DATE: 8/16/22 Percentage of Budget Rounds Monthly Summary Totals MONTHLY BUDGET $520,000 7,400 $438,054 $500,000 7,200 ACTUAL MONTHLY REVENUE 115% 7,000 $504,731 $480,000 6,800 $460,000 VARIANCE TO BUDGET 6,600 $66,677 $440,000 6,400 $420,000 PY MONTHLY REVENUE 6,200 2022 Actual 2022 Budget $476,904 $400,000 July 2022 BUDGET 2022 ACTUAL 2022 Monthly Budget 2022 Actual Month Revenue 2021 Actual Month Revenue REVENUE CLASS AMOUNT REVENUE CLASS AMOUNT REVENUE CLASS AMOUNT 2022 Actual 2022 Budget Greens/Cart Fees $307,253 Greens/Cart Fees $348,970 Greens/Cart Fees $335,638 Paid Rounds 7,400 6,675 Lessons / Clinics $1,000 Lessons / Clinics $1,300 Lessons / Clinics $1,000 Member Rounds 1,146 1,400 F&B $82,914 F&B $100,576 F&B $93,385 Total Rounds 8,546 8,075 Golf Shop $35,624 Golf Shop $41,832 Golf Shop $36,532 AVG RATE AVG RATE Driving Range $11,263 Driving Range $12,053 Driving Range $10,349 Rate $41.00 $38.00 July ACTION ITEMS / STRATEGIES / COMMENTS * Multiple large outings that proved to be successful and drive revenues * Radio Advertising continuing this month with a wide reach across the area * Weather has been more cooperative and conducive to play * * * * * * OUTING BOOKINGS % of Outing Budget YTD ACTUAL + CONTRACTED BUDGET MONTH REVENUE REVENUE January $0 $0 February $0 $0 106% March $0 $0 April $2,145 $5,536 May $3,171 $14,700 June $11,502 $20,000 v July $38,512 $20,000 NOTES: August $25,824 $16,000 * Following-up with contracts for 2023 Group events September $21,526 $15,000 * Continuing to add newer events, create relationships with new clients October $0 $5,536 * November $0 $0 * December $0 $0 TOTAL $102,680 $96,772 Annual Memberships Annual Memberships Sold in Month/Year Type of Number Sold in Number Sold in Total Annual 0 50 100 150 200 250 Membership Month Year Monthly Revenue Revenue Family Family 0 8 $0.00 $40,244.54 Adult Adult 2 112 $681.00 $91,977.10 Adult Limited Adult Limited 0 15 $0.00 $10,500.00 Adult Couple Adult Couple 0 0 $0.00 $0.00 Senior 0 195 $0.00 $111,227.84 Senior Senior Couple 0 19 $0.00 $22,800.00 Senior Couple Number Sold in Month Intermediate 0 112 $0.00 $40,600.00 Intermediate Number Sold in Year Cart Pass 0 120 $0.00 $75,000.00 Cart Pass Cart Pass Coup 0 17 $0.00 $12,750.00 Cart Pass Coup Cart Pass Lmtd 0 31 $0.00 $17,384.00 Cart Pass Lmtd Junior (Under 15) 3 79 $225.00 $5,337.00 Junior (Under 15) Junior 16-18 0 26 $0.00 $6,365.00 Junior 16-18 Players Card 9 233 $4,950.00 $12,787.48 Players Card Total 14 967 $5,856.00 $446,972.96 SOCIAL MEDIA SUMMARY  TOTAL FOLLOWERS 2,295 MARKETING NOTES: Facebook # OF POSTS * Growing facebook/Insta posts to keep engagements high FOLLOWERS Instagram 26 * Website and email measures remain strong Twitter ENGAGEMENTS * 10,131 * MONTHLY SOCIAL MEDIUM FOLLOWERS GROWTH % OF TOTAL # OF POSTS ENGAGEMENTS * Facebook 1,604 18 70% 19 10,032 * Instagram 652 8 28% 7 99 * Twitter 39 0 2% 0 0 WEBSITE TRAFFIC EMAIL MARKETING CUSTOMER REVIEWS # OF CLICK THRU SESSIONS PAGE VIEWS REFERRALS EMAILS SENT OPEN RATE RATE DATABASE SIZE MTD GROWTH SITE RATING REVIEWS (MTD) 9,683 17,369 110 26,510 11,109 381 5,412 210 Facebook 94% 0 41.90% 1.44% Yelp 60% 0 Google 90% 0 TRUEREVIEW SUMMARY Month End OVERALL SERVICE COURSE FOOD & BEV RECOMMEND NPS # of SURVEYS 9.2 9.4 8.9 8.7 9.5 81.4 324.0 Year to Date OVERALL SERVICE COURSE FOOD & BEV RECOMMEND NPS # of SURVEYS 9.0 9.2 8.5 8.6 9.3 79.6 907.0 COMMENTS / NOTES / ACTION ITEMS * Updated posts on events happening at the course * Advertised with the Duluth News Tribune and Superior papers. * Expanded into radio advertisment in June * * * * * * *