Tourism Development Commission (Meets on the first Tuesday at 1PM)
Regular MeetingSuperior, WI · October 15, 2021
Minutes
Phone: (715) 395-7200 1316 North 14th Street, Ste 200
Fax: (715) 395-7590 Superior, WI 54880
E-mail: cityclerk@ci.superior.wi.us Website: www.ci.superior.wi.us
MEETING PROCEEDINGS
TOURISM DEVELOPMENT COMMISSION
FRIDAY, OCTOBER 15, 2021
11:00 A.M. - Government Center 204
Members: Steve Knauss, JoAnn Jardine, Lindsey Graskey (Council Representative), Keith Kern
(Council Representative), Bruce Barron, and Emerson Sloane
1. Roll Call
Present: JoAnne Jardine, Lindsey Graskey, Bruce Barron, Emerson Sloan, Keith
Kern
Absent: Steve Knauss
Deputy Clerk Becken asked for objections in reordering the meeting to allow items
7 & 8 to move to the top of the agenda. No objections.
7. Duties of officers
Mayor Paine reminded commission of role duties and expectations.
8. Election of Officers
Councilor Graskey expressed willingness to chair. Commissioner Jardine motioned
that Councilor Graskey be chair. Commissioner Barron seconded. Nomination
passed—Councilor Graskey named Chair of the Commission and took over running
the meeting.
Commissioner Jardine nominated Commissioner Barron as Secretary/Treasurer
(combined role). Councilor Graskey seconded. Nomination passed—Commissioner
Barron accepted. Commissioner Barron named Secretary/Treasurer of the
Commission.
Commissioners introduced themselves along with background.
Tourism Development Commission, 10/15/2021 Meeting Page 1 of 3
2. Public Comment
Michelle Hostetler—background in tourism in Douglas County
Terry Lundberg –Bong Center overview
3. Approve October 8, 2021 TDC meeting proceedings
Paused as quorum was not met at 10/8/21 meeting. To be added to the 10/15/21
minutes for approval.
4. Past Quarterly Reports from Travel Superior
More information requested, as Commissioner Barron noted financial questions
associated with Travel Superior reports. Commissioner Sloane echoed and asked if
a meeting with Travel Superior staff could be arranged to look deeper at actions
and accounting. Questions about Bong Center funding—Mayor explained previous
contracts. Concern expressed by Commissioner Barron on the use of the hotel/motel
funds for museums specifically, but also other venues that do not have immediate
relation to overnight stays.
Councilor Kern brought up existing TDF commission and fund. That commission
and fund remains intact through the end of 2022 (functions off of 2021 tax funds).
Extensive work done on the TDF commission application process may be helpful for
future TDC decision-making. More will be brought up in future meetings.
5. Create TDC mission statement
Checking with the existing TDF mission statement to revisit next meeting.
6. General plan for the coming months, including setting regular meeting date/time
Motion by Councilor Graskey to meet Oct 22, 29, Nov 5, 12 at noon at the
government center (room 204 preferred). Seconded by Commissioner Sloane and
carried.
9. Discussion of potential budget/allocation plan
Mayor Paine reported finance team working on projection. Noted the difference
that the commission then makes their budget based on that projection, but that they
can budget more or less based on their interpretation. Finance Director Puetz will
Tourism Development Commission, 10/15/2021 Meeting Page 2 of 3
be available for next meeting. Commissioner Barron asked for financial reports on
what is currently being spent by the city in the tourism area beyond what was
allocated to Travel Superior and asked for the balance for the TDF fund. Councilor
Van Sickle (on google meet) reported about $120,000 as of last report for TDF.
10. Discussion on RFP for visitor center and marketing
Mayor Paine reported updated RFP documents available for the next meeting for
the commission to review and adjust. Open Meeting guidelines discussed again with
commissioners asking questions and scenarios of how best to conduct business in
legal ways. Clerk’s office will send out the open meeting law rules and guidelines to
group again, and be available for questions.
11. Set next meeting time
October 22, 2021 at 12:00.
12. Adjournment
Councilor Graskey moved to adjourn. Commissioner Sloane seconded, and carried.
Meeting adjourned at 12:20 p.m.
--
Minutes respectfully submitted by Deputy Stephanie Becken.
c: City Clerk’s Office
Public Access – via e-mail
Tourism Development Commission, 10/15/2021 Meeting Page 3 of 3
Agenda
Phone: (715) 395-7200 1316 North 14th Street, Ste 200
Fax: (715) 395-7590 Superior, WI 54880
E-mail: cityclerk@ci.superior.wi.us Website: www.ci.superior.wi.us
AGENDA
TOURISM DEVELOPMENT COMMISSION
FRIDAY, OCTOBER 15, 2021
11:00 A.M. - Government Center 204
Members: Steve Knauss, JoAnn Jardine, Lindsey Graskey (Council Representative), Keith Kern
(Council Representative), Bruce Barron, and Emerson Sloane
1. Roll Call
2. Public Comment
3. Approve November 8, 2021 TDC meeting proceedings
4. Past Quarterly Reports from Travel Superior
5. Create TDC mission statement
6. General plan for the coming months, including setting regular meeting date/time
7. Duties of officers
8. Election of officers
9. Discussion of potential budget/allocation plan
10. Discussion on RFP for visitor center and marketing
11. Set next meeting time
12. Adjournment
Notice is hereby given that a majority of the members of the Common Council may be present
at the meeting, and although this may constitute a quorum of the Common Council, the
Council will not take any action at this meeting.
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Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate
in the public meeting process, please contact Nick Raverty at (715) 395-7212 by 4:30 p.m. on the day prior to the
scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to
accommodate any request depending on the amount of notice received.
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In compliance with Wisconsin Open Meetings Law, this agenda was posted on 10/13/2021 at the following locations: Superior Government
Center, Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also faxed to the Superior Public Library.
Tourism Development Commission, 10/15/2021 Meeting Page 1 of 1
Phone: (715) 395-7200 1316 North 14th Street, Ste 200
Superior, WI 54880
Fax: (715) 395-7590
Website: www.ci.superior.wi.us
E-mail: cityclerk@ci.superior.wi.us
MEETING PROCEEDINGS
TOURISM DEVELOPMENT COMMISSION
FRIDAY, OCTOBER 8, 2021
3:45 P.M. - CITY COUNCIL CHAMBERS
Meeting was called to order at 3:50 p. m. and continued without any action being taken, due to lack of a
quorum.
1. Roll Call
Present: JoAnn Jardine, Lindsey Graskey (google meet), Keith Kern, Bruce Barron
Absent: Steve Knauss, Emerson Sloane
Also Present: Mayor Paine, Finance Director Puetz, Deputy Clerk Becken
2. Public Comment
Taylor Pedersen from Travel Superior/Chamber of Commerce
3. Orientation/charge including history of past hotel/motel spending
3.1 WI State Statutes regulating Room Tax (pages 84-88)
3.2 Recently adopted City Code pertaining to Tourism Development Commission
3.3 Financial overview from years past
Mayor Paine and Finance Director Puetz covered these topics.
4. Create TDC mission statement
Tabled until next meeting—quorum not met.
Page 1 of 3
5. General plan for the coming months, including setting regular meeting date/time
Late afternoon Friday does not work for a portion of the board. 11:00 on Fridays would
work best. Will start with every other Friday and move from there as needed. Next
meeting: Friday, October 15 at 11:00 in council chambers or council room (checking
availability). A more informal setting of table-style meeting would be preferred for the
members, but the need for tech may keep the meeting in the chambers.
6. Duties of officers
Mayor Paine detailed 2-3 offices required (chair & treasurer/secretary (can be separate
positions or combined into one as ‘treasurer/secretary’). Discussion from group included
question on protected status of officers—Mayor Paine thought yes, but will double check
with City Attorney.
7. Election of officers
Tabled to October 15 due to lack of quorum.
8. Discussion of potential budget/allocation plan
Finance Director Puetz covered how tax is distributed throughout the year. Also named
the final tax collected for the year 2021 that is released in February to be designated for
Travel Superior, as that is technically 2021 tax. Chair of Travel Superior (Jeff Cushman)
asked for clarification about the anticipated February payment. They will be out of
contract at that point, but still under State statute as far as what that money must be used
for. Bruce Barron distributed packet of material detailing how the tax can be spent along
with a spreadsheet of how money was spend according to Travel Superior (scanned into
packet). Councilperson Kern requested a reporting of activities from Travel Superior in
the last year—Director Puetz is supplying before next meeting.
9. Discussion on RFP for visitor center and marketing
Mayor Paine offered already established RFP form and process for the commission’s use.
Will be available for next meeting.
10. Set next meeting time
October 15, 2021 at 11:00 at the council chamber or meeting room.
Committee members asked for contact information for all the members, so they can
connect.
Wisconsin meeting law will be included in the contact information.
Information from neighboring and similarly-sized community is requested—Duluth,
Manitowoc named specifically. Mayor Paine agreed to look into setting meeting with
Duluth promotion team.
11. Adjournment
Meeting adjourned at 4:50 p.m.
c: City Clerk’s Office
Public Access – via e-mail
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