Tourism Development Commission (Meets on the first Tuesday at 1PM)

Phone: (715) 395-7200 1316 North 14th Street, Ste 200 Fax: (715) 395-7590 Superior, WI 54880 E-mail: cityclerk@ci.superior.wi.us Website: www.ci.superior.wi.us AGENDA TOURISM DEVELOPMENT COMMISSION FRIDAY, November 5, 2021 12:00 P.M. – 1:00 Government Center 204 “The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” Members: JoAnn Jardine, Lindsey Graskey (Council Representative), Keith Kern (Council Representative), Bruce Barron, Emerson Sloane, and Pattie Soliday 1. Roll Call 2. Determine budget to spend on marketing 3. RFP scope review & timeline 4. Future Agenda Items *visitor center *goals as TDC Commissioner 4. Confirm Next Meeting 6. Adjournment Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please contact Nick Raverty at (715) 395-7212 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 11/04/2021 at the following locations: Superior Government Center, Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also faxed to the Superior Public Library. Tourism Development Commission, 11/05/2021 Meeting Page 1 of 1  Phone: (715) 395-7200 1316 North 14th Street, Ste 200 Fax: (715) 395-7590 Superior, WI 54880 E-mail: cityclerk@ci.superior.wi.us Website: www.ci.superior.wi.us Minutes Proceedings TOURISM DEVELOPMENT COMMISSION FRIDAY, OCTOBER 29, 2021 12:00 P.M. – 1:00 Government Center 204 Members: JoAnn Jardine, Lindsey Graskey (Council Representative), Keith Kern (Council Representative), Bruce Barron, and Emerson Sloane 1.Roll Call Present: JoAnn Jardine, Lindsey Graskey, Bruce Barron, Emerson Sloane, Keith Kern Absent: Also Present: Finance Director Puetz, Contract Analyst Jane Darwin, Chief of Staff, Nick Raverty, public. 2.Public Comment Pattie Soliday—Introduced herself as a future member of the commission (recommendation goes to council 11/2/21). 3.Approve October 22, 2021 TDC meeting proceedings Moved by Commissioner Barron, seconded by Councilor Kern and carried. 4.Approval of TDC statement Reviewed by commission. Would like it added to all future agenda documents. Chair Graskey added it can be modified throughout the life of commission. Chair Graskey moved to accept TDC statement. Seconded by Commissioner Sloan and carried. “The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” 5.Discussion on TDC marketing RFP (attached) Tourism Development Commission, 10/29/2021 Meeting Page 1 of 5  Jane Darwin and Ashley Puetz available from city staff for questions. Councilor Kern asked what the anticipated budget was for the 2022 season. Commissioner Baron said the estimate was in the $600,000 range. Finance Director Puetz confirmed and reminded commission that it has fluctuated in the past and could again. Councilor Kern asked the budget structure, expressing concern about committing to a plan without knowing how much or what percentages of the overall total will be used in what ways. Commissioner Barron echoed this thought with concern about what amount would be put in the RFP and what possible contractors might expect vs what is going to be spent. Commissioner Sloane reminded the group the RFP could be put out and quotes would then come in—giving the group a feel for what the going rate of services are without committing to any of them. Councilor Kern asked Jane Darwin (Contract Analyst) about the RFP. Jane Darwin said the RFP, as written, is unique and offers an ala carte sort of situation which allows bidders to include overall totals as well as area-by-area costs that allow for line by line accept/reject. Commissioner Barron brought up what percentage of the funds should go toward the RFP projects and how much should be kept for pursuing other marketing (ie event support, coupons, transportation). The ala carte option for the RFP sounded like a good option. Councilor Graskey asked the group what kind of money split they would like to see—percentage wise—for what can go to the marketing arena and what might be used for other ways. Commissioner Barron asked about what partners exist within this budget who will be expecting money from the overall total. Councilor Kern reported that historically the Bong Center and the Visitor Center are two venues in addition to Travel Superior that historically received this money. There is not a standing contract or expectation that any of this will continue—there’s not constraints on how the money is used outside of the statutes and what the commission decides. Tourism Development Commission, 10/29/2021 Meeting Page 2 of 5  Nick Raverty asked the commission to look at the RFP scope and language and asked them to ask questions and make changes with Jane Darwin in attendance. Commissioner Barron asked that at the next meeting, the topic of budget and break down is included. Chairperson Graskey agreed, and expressed concern that the scope of the RFP may be wider than the budget could cover. Commissioner Jardine said not to assume the services would be too expensive, and instead focus on putting out a clear RFP and then make decisions based on what comes through. Chair Graskey read the different points in the Scope area: Commissioner Barron was concerned about 2.1—no mention of hotel stays being the goal. Chair Graskey asked for clarification and for Jane to adjust the RFP to reflect the goal of overnight stays to be included clearly in language. 2.3—Commissioner Sloane asked for adjustment in online marketing to look at ‘Modern’ vs ‘Current’. Chair Graskey brought up ‘traditional’ and how much they wanted to see of that. Councilor Kern asked for a % breakdown to be added for the RFP—Jane will add. 2.4—Website concerned Commissioner Sloane, as it is a big ticket item and can be very specialized. This, like the other parts, is an ala cart sort of thing. Jane confirmed that subcontractor language exists, so this can be subcontracted by the bidder or even not approached if they don’t want to. Commissioner Barron asked who owns ‘Travel Superior’ and current website. Chair Graskey—most likely the Chamber. 2.6—Public Relations/Earned Media—Nick Raverty explained examples of this from the past, including Travel Wisconsin visiting to do promotion on the Ice event. Commissioner Jardine asked about ‘top places’ list and if this would be something of an expectation. Nick Raverty confirmed. 2.7 Social Media—Chair Graskey and Commissioner Jardine agree a cohesive funnel of information is needed. Commissioner Sloane asked about platforms and expectations. Councilor Kern used the language ‘current and emerging’ for platforms—Jane to adjust. 2.8 Arts & Fundraising—Commissioner Barron asked if this fits the statute, while reminding the commission the city has 30% of the tax that could be used to support museums and other venues. Councilor Kern asked for clarity on the fundraising portion. Nick Raverty said that while he didn’t know all the details, it was Tourism Development Commission, 10/29/2021 Meeting Page 3 of 5  something the mayor had included, wanting to make sure that arts and unique features of the city were included on things like the website and in other marketing. Commission asked for this part to be removed from the RFP entirely—that it may be a better fit in another commission. 2.9 Events—Jane noted these are existing events to be marketed. Discussion from Commissioners Jardine, Barron, and Graskey about current and upcoming events ie, Ice Sculptures, weddings, Frisbee golf—all growing and unique to Superior. Commissioner Barron noted that these events may be ones that having a % of the funding available for grants and assistance are things to remember. No change to the RFP in this area. 2.10 Data Presentation—Commissioner Jardine noted it was clear and helpful. Commissioner Barron asked for what results looked like and how they were measured. Councilor Kern answered about previous feedback looking like and the performance portion of the RFP (2.14) being another place for accountability. Commissioner Barron asked about what happened if there was unhappiness with the contracted company. Jane Darwin affirmed there is an out clause, usually with 90 days’ notice, built in to all city contracts. Key Areas of Focus: Chair Graskey read through the Key areas. Commissioner Barron shared positive thoughts overall. Councilor Kern appreciated ‘exploiting other venues’—makes sense to use what’s around to Superior advantage. Chair Graskey agreed it was positive and didn’t need change. Expectations and Reports: Commissioner Barron asked about requesting qualifications and finances from bidders—ensuring they are in good standing. Jane Darwin said yes, something that can be asked (often is in building contracts, and can be added to service contracts). Finance Director Puetz added that the city is checking into the best way to handle the commission finances, but that they have direction to approve their own financial decisions up to $25,000. This is not a state direction, but one by the Superior City Council, as noted by Chair Graskey and Councilor Kern. Commissioner Barron Tourism Development Commission, 10/29/2021 Meeting Page 4 of 5  brought up bringing in more City Council oversite if there are big-ticket items or ones that have questions around them in the commission. Commissioner Sloan asked about subcontractors—Jane Darwin clarified that subcontractors must be approved by the city before being updated/changed under contracts. Chair Graskey made the request for edits as discussed be available for the next meeting Nov 5th. Jane Darwin agreed she could do that and would send over as soon as finished, to be added before the meeting if possible. 6.Hand out by Chair—Top 3 goals of commission Chair Graskey felt they’d hit the three over the discussion period. 7.Confirm next meeting time. November 5, Govt Center #204 at noon. Main discussion areas to include Budget Breakdown and revised RFP review. Commissioner Jardine shared she went to an even in Hayward that focused on travel, community building, and tourism. She learned about place-making, arts, and other current marketing things. She handed out ‘13 Ways to Kill a Community’ article. 8. Adjournment 1:30 PM -- Minutes respectfully submitted by Deputy Stephanie Becken. c: City Clerk’s Office Public Access – via e-mail Tourism Development Commission, 10/29/2021 Meeting Page 5 of 5  Request for Proposal - 2021 Tourism Marketing Services CITY OF SUPERIOR, WISCONSIN Ashley Puetz Finance Director RFQ #21-26-FIN  TABLE OF CONTENTS 1. Advertisement for Proposals ................................................................................................ 3 2. Schedule of Activities ................................................................................................................ 4 3. Information for Prospective Service Consultant ........................................................ 5 4. Statement of Qualifications Requirements .................................................................... 7 5. Scope of Services .......................................................................................................................... 8 5.1 Background .................................................................................................................................... 8 5.2 Scope .................................................................................................................................................. 9 5.3 Key Areas of Focus .................................................................................................................... 11 6. Evaluation ..................................................................................................................................... 12 7. Subcontractors Listing ............................................................................................................ 13 Tourism Marketing Services 2  1. Advertisement for Proposals Request for Statement of Proposal (RFP) City of Superior, Wisconsin for Tourism Marketing Services Proposals will be received by the City of Superior, at 1316 North 14th Street, 2nd floor, ATTN: Contract Analyst, Superior, WI 54880. Proposals will be evaluated by City staff. Proposals Due: Proposal Due Date: Tuesday, September 21, 2021 at 2:00 PM Description: The City of Superior, Wisconsin is seeking a tourism marketing and development organization to direct and carry out a destination marketing program for the City specifically to increase overnight stays in the City of Superior. The successful consultant must demonstrate extensive knowledge and understanding of how to create and implement a comprehensive marketing program strategy to fulfill the objectives of the City. The selected organization will manage and direct the expenditure of a part of the tax revenues generated through the City’s tourism tax as per Wisconsin State Statute 66.0615. All proposals must be prepared on the form provided and submitted in accordance to the Instructions to Consultant/Firm. The RFP may be obtained through the Internet at DemandStar.com via the City of Superior’s web page. RFP may be viewed at the City of Superior, Government Center, 2nd Floor, 1316 North 14th Street, Superior, Wisconsin (darwinj@ci.superior.wi.us). The City of Superior encourages the participation of minority, women-owned and disadvantaged business enterprises. The City of Superior reserves the right to reject any or all proposals, to waive irregularities, or to accept such proposals, as in the opinion of the City, will be in its best interests. Ashley Puetz Finance Director Daily Telegram: Friday, August 20, 2021, Friday, August 27, 2021 Tourism Marketing Services 3  2. Schedule of Activities Subject: Tourism Marketing Services RFP#: 21-26-FIN Due Date: September 21, 2021 Time Due: 2:00 PM DATE EVENT August 20, 2021 RFP Released August 20 and 27, 2021 Publication Dates Tuesday, September 7, 2021 Pre-Proposal meeting – virtual Friday, September 10, 2021 Deadline for Questions – 11:00 AM Tuesday, September 14, 2021 Final Addendum Issued Tuesday, September 21, Sealed Proposals Due: 2:00 PM 2021 Weeks of September 27 and Potential Interview(s) for selected finalists October 4, October 11 December 7, 2021 Recommendation to council for award Tourism Marketing Services 4  3. Information for Prospective Service Consultant 3.1 Proposals will be accepted until 2:00 PM on Tuesday, September 21, 2021. Any proposals received after this time may not be considered. The proposal packet shall be placed in an envelope and shall be sealed. On the envelope shall be plainly written: the date of the opening, the title of the project and the name of the proposer and delivered or shipped to the address indicated in this RFP. Respondent shall submit one (1) unbound original and one PDF digital version on a thumb drive of qualifications. 3.2 This is a qualifications based selection. The Proposal, Statement of Qualifications, Qualifications Reference Form, Qualification Evaluation Checklist, reference checks, and interviews (at the option of the City) will be used to identify the most competitive firm(s). The City reserves the right to identify competitive firm(s), as in its opinion, will be in its best interests. Firms may submit for individual scope item services. 3.3 The City of Superior and its designees will review the proposals and select the most highly qualified firm(s) to contact for further screening as it deems appropriate. 3.4 The consultant shall submit a list of their subcontractors as a part of their proposal, which list shall not be added to nor altered without the written consent of the City of Superior, and as specified in 66.0901 Wisconsin Statutes. 3.5 The RFP details scope, terms, and conditions. The City reserves the right to amend the RFP and will provide a written amendment to all known parties receiving the request. Respondents shall acknowledge all addenda received. 3.6 Firms not returning the completed RFP within the specified time frame may be disqualified. Irregularities in the completed RFP documents may be considered sufficient cause for disqualification. 3.7 Subsequent to the RFP deadline, the Finance Director will prepare a recommendation as to which proposal to award, if any. The recommendation of the Finance Director will be subject to the approval of the Superior Common Council. 3.8 RFP information is prepared and submitted at the sole cost and expense of the respondent, and shall become the property of the City of Superior; proposal documents will not be returned. 3.9 Trade secrets and confidential information contained in a RFP are not open to public inspection. Proposers who include information in a RFP that is legally protected as a trade secret or confidential information must clearly indicate the specific protected information by marking that information “Trade Secret” or “Confidential” at the appropriate place. The City will not be responsible for any public disclosure of the trade secret or confidential information if it is not marked as provided above. A response to RFP in its entirety is not confidential. If a request is made under the Wisconsin Public Records Law Wis Stat. §§ 19.31-19.39 to inspect information designated as trade secret or confidential in a Proposal, the Tourism Marketing Services 5  Proposer shall, upon request, immediately furnish sufficient written reasoning as to why the information should be protected from disclosure in order for the City Attorney to present the matter to the Attorney General of Wisconsin for final determination. 3.10 During this RFP process, Proposer shall not contact any City Staff except those designated in the text of this RFP or subsequent addendums or correspondence. Questions should be addressed in writing to the Contract Analyst, via mail, e- mail: darwinj@ci.superior.wi.us prior to Friday, September 10, 2021. Please reference RFP #21-26-FIN and line number being referenced. Non-compliance with this provision may result in rejection of the Proposal. 3.11 Proposals may be amended and/or withdrawn prior to the proposal opening time. Proposals may not be withdrawn for a period of ninety (90) days after the submission deadline. 3.12 Respondents will indemnify the City of Superior from any and all debts, claims, and liabilities arising out of the proposal or the performance of the project as a result of the consultant’s error, omissions, neglect, etc. 3.13 The City reserves the right to negotiate with respondents on the scope of the project, fees, timelines, and all other components of the project, whether or not the proposal was deemed the lowest cost to the City. 3.14 Firms may not subcontract any work without prior written authorization by the City of Superior Finance Department. 3.15 This shall in no way bind or prevent the Finance Department from performing, requesting quotes or proposals, bidding, or contracting any services separately. 3.16 The Consultant will be required to sign a standard City Service Agreement and provide proof of insurance for errors and omissions, property damage, public liability and workman’s compensation. Tourism Marketing Services 6 4. Statement of Qualifications Requirements Respondent shall submit one (1) unbound original and one (1) PDF digital version on a thumb drive of qualifications documents. 4.1 State the name, address, and a company profile, including size and company technical capabilities which are applicable to these services. 4.2 Provide a consultant project organizational chart with specific names for key positions. Provide resumes or bios for key positions, including any subcontractors. Include owners’ bios, locations, years in operation, areas of core competency, and additional information you deem relevant to the selection process. . 4.3 Describe your experience and include relevant examples of work completed that demonstrates the ability to perform the services listed in this RFP. If you do not have experience in all disciplines, please include information regarding all of those that apply. 4.4 Provide a statement regarding why your company is best positioned to provide tourism marketing services to the City. Describe what differentiates your company. 4.5 List of tourism-related clients in the past 1 – 5 years. 4.6 Client references. 4.7 Firms must demonstrate ability to be creative, strategically plan, integrate, manage and execute an assortment of marketing projects directly related to destination marketing through relevant experience and examples. 4.8 Proposals should include strategies and tactics that reach target markets necessary to attract visitors for overnight stays to Superior including leisure and business travelers. 4.9 Proposals should address all destination marketing disciplines including: advertising, public relations, group/travel trade sales, corporate partnerships and promotions, direct marketing and fulfillment, and tourism development. 4.10 Proposals submitted will include experience examples, as well as strategies and tactics for Superior. Both qualitative and quantitative research must be presented to support strategies and tactics of proposed plans and document success marketing. Submissions will also include a list of measurement criteria that respondent will use to judge the success of the campaign. Submissions will also address strategies and tactics to develop and promote new programs, new marketing segments, and the extension and expansion of the tourist season. 4.11 There is no specified limit to the amount of material submitted in response to 4.1 through 4.10, however portions of submittals not clearly referencing the respective section may not be considered in the evaluation of the firm. Tourism Marketing Services 7 5. Scope of Services 5.1 Background The City of Superior is located in Northwestern Wisconsin in Douglas County. Superior is located on one of the most popular tourist routes in the Midwest and embraces the westernmost tip of Lake Superior. Approximately 27,257 people currently call Superior home. Superior offers residents a combination of rugged natural beauty, quality education, and business opportunities. Our economy is balanced by technology companies, petroleum and heavy industry, higher education, retail, and tourism. In addition to prime existing space, we have available land ready for development along high-traffic corridors. The Superior Municipal Forest, located within Superior city limits, is the third largest municipal forest in the nation. The forest is 4,400 acres and includes summer and winter recreational activities and trails. Education is a key component to Superior’s community. The University of Wisconsin – Superior (UWS) and the Wisconsin Indianhead Technical College – Superior (WITC) have approximately 8,000 students. UWS is ranked in the U.S. News and World Report’s “Top Public Schools – Regional Colleges Midwest” list. Forty-six countries are represented in the UWS student body. WITC is accredited by and a member of the Higher Learning Commission. Ninety-three percent of WITC students are employed within six months of graduating. Some of the largest employers in Superior include: University of Wisconsin-Superior, School District of Superior, Essentia Health St. Mary’s, BNSF Railroad, Halvor Lines, Walmart Supercenter, Douglas County, and AMSOIL, Inc. The City of Superior is also an international transportation hub served by interstate highways, railroads, oceangoing ships, and an international airport. Superior’s transportation network is the lifeblood of its economy. Movement of products through the region is essential to the manufacturing, mining, forest products, and service industries. Superior produces many large products and an elaborate network of highways, the ports, and four Class 1 railways work to make sure these items are shipped efficiently. Superior is proactive about developing its trail system and maintaining access to local water sources. Downtown development provides opportunities for residents and visitors to enjoy all that Superior has to offer. The City of Superior invests public funds into tourism promotion and marketing, as required by legislation for the collection and distribution of tourism taxes. The Tourism Marketing Services 8 current room tax is 7.5% of gross receipts from retail furnishing of rooms or lodging for hotels and motels. Per legislation, Wisconsin State Statute 66.0615, the City may retain no more than 30% of these total taxes and must forward the remaining 70% balance to a tourism entity or to a Tourism Commission which will engage in tourism promotion and development Currently, of the 70% forwarded to the tourism entity, 66.8% is retained by the tourism entity; 23.7% is then sent to the Bong P-38 Fund, Inc.; and 9.5% is sent to the Tourism Development Fund. Recent year summary of the 70% forwarded to the tourism entity: 2017 $467,831.58 2018 $586,791.56 2019 $605,154.02 2020 $464,473.43 2021 Q1 –Q2 $290,099.34 Please note that Q1 and Q2 2021 are tracking greater than Q1 and Q2 of 2019. The City has worked with one tourism entity, Superior-Douglas County Visitor Bureau, Inc. This current agreement is expiring December 31, 2021. The marketing contract as a result of this RFP process has a three year term beginning January 1, 2022 through December 31, 2025, with options to renew the contract. This is the first year that the City is choosing a public RFP for the allocation and investment of this portion of public funds. 5.2 Scope Please include in your response, your experience, relevant examples of your work and your strategies and tactics for Superior in each of the following marketing disciplines: 5.2.1 Comprehensive Marketing Planning Develop comprehensive annual marketing, advertising, and communications plans, specifically to increase overnight stays in Superior, complete with recommended key performance indicators and other metrics that track the engagement of target audiences and accurately measures the return on the City’s financial investment in all marketing-related activities. 5.2.2 Target Audience Mapping Develop expanded target audience profiles including demographics, psychographics, personas, and media habits. Recommend new target audiences for the City to consider. Tourism Marketing Services 9  5.2.3 Creative Campaign Development Develop modern and alluring creative campaign assets to increase target audience engagement across traditional, digital, and social media channels. Please include information that details the recommended percentages of effort or budget dedicated to traditional, digital, and social media channels. 5.2.4 Website Development Assist with design, development, and maintenance of a tourism website for the City. Provide samples of content that includes the promotion of local events, businesses, resources and other useful information for visitors. 5.2.5 Video and Photography Assist with the development of visually compelling video and photo assets featuring Superior’s diversity in population, neighborhoods, and attractions. Assets created will be used on the City’s tourism website and across all tourism marketing campaign channels and platforms. 5.2.6 Earned media/Public Relations Describe media outlets in target communities and develop a strategy for promoting Superior through free/earned local, regional, and national media appearances. 5.2.7 Social Media Plan social media content development, posting, community management, campaign metrics, and reporting for current and immerging platforms. 5.2.8 Events Develop a comprehensive marketing strategy to increase the visibility of events and City event venues. 5.2.9 Data, Analytics, and Reporting Assist with capturing data from multiple sources, including advertising platforms, public relations efforts, social media, events, and other resources, as well as detailed overnight stays information. Identify key data points, monitor success in real-time, and prepare performance reports monthly or as requested. Tourism Marketing Services 10 5.3 Key Areas of Focus Please include in your response, your experience, relevant examples of your work and your strategies and tactics for Superior that you would implement in each of the following areas of focus. 5.3.1 Expand Superior’s place in the Lake Superior area tourism industry: The City’s goal is to become a preferred travel location for current visitors and gain measurable market share by attracting new audiences. 5.3.2 Blend social and natural asset: Market events, activities, and businesses alongside Superior’s incredible natural assets to create both a place for people to come together in the city and to get out and experience nature. 5.3.3 Highlight Native art, culture, and history: The city has a rich cultural history that should be fully told and celebrated. Work with local native nations to ensure accurate representation. Work with private business and local government to feature native art, symbols, and language in ways that capture attention and create community identity. 5.3.4 Exploit proximity to Duluth: Duluth, MN is a larger city with a well-developed tourism industry and reputation. The City of Superior hopes to attract Duluth’s residents and visitors for both quick visits and future stays. Strategize methods of partnering with and participating in large events in Duluth that draw significant visitors to the Twin Ports. 5.3.5 Showcase free or low-cost entertainment and experiences: Family-friendly, free and low-cost opportunities should be promoted alongside more traditional experiences so Superior is not perceived as an expensive destination for only limited purposes. 5.3.6 KPI: Develop comprehensive key performance indicators that measure quality of experiences of any duration, including day trips, not just quantity of visitors or revenue generated, in a timely manner, of the successes and failures of the marketing program and corrective action measures to address failures or intensify successes. Tourism Marketing Services 11  5.3.7 Marketing Plan: Develop a strategic consumer marketing plan in coordination with other economic development efforts that includes identification of target markets; specific strategies with measurable objectives for each target market; and tactics to achieve those objectives. 5.3.8 Marketing Mediums: Analyze and recommend specific marketing mediums to include, but not limited to, print design, website content, billboards, videos, photos, etc. Monitor placement to ensure accuracy and completion of all media schedules. 5.3.9 Maximize Funds: Develop strategies that maximize funds to establish an on-going marketing program. Program should identify potential marketing and advertising partners to develop tactics for utilizing free advertising, sponsorships, media partnerships and generating new funding opportunities and leverage for the City funds to extend a comprehensive marketing program. 5.3.10 Account Management & Reporting Post Award: Meet with City of Superior as needed for the purposes of carrying out initiatives and attend all monthly assigned meetings to present status reports. Prepare cost schedules and project sheets for advertising expenditures and other related costs. Proved monthly status reports. 6. Evaluation Proposals shall be evaluated by the City of Superior and any others deemed appropriate by the City. The criteria to evaluate a firm’s proposal will include: 1. Background information 2. Personnel and staffing 3. Professional marketing experience related to the scope items 4. Relevant tourism marketing experience 5. Actual or potential conflicts of interest 6. Marketing plan for the City of Superior as outlined that can be implemented with the stated budget. City reserves the right to include any other items that is deemed appropriate at the time of evaluation. Tourism Marketing Services 12 7. Subcontractors Listing (Must be submitted with qualifications.) Tourism Marketing Services The undersigned agrees to employ the following listed subcontractors for the following enumerated classes of work and not to alter or add to such list without the written consent of the City of Superior, WI. Use separate sheet as necessary. SUBCONTRACTOR CLASS OF WORK 1) 2) 3) 4) 5) Submitted by: COMPANY ADDRESS COMPANY REPRESENTATIVE Tourism Marketing Services 13 Tourism Marketing Services 14