Tourism Development Commission (Meets on the first Tuesday at 1PM)
Regular MeetingSuperior, WI · July 11, 2022
Minutes
Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
THURSDAY, July 11th, 2022
6:30P.M. – Government Center RM 270
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
6:39PM
1. Roll Call
Members Present: Lindsey Graskey, Pattie Soliday, Steven Poole, JoAnn Jardine
Absent:, Melissa LaTour, Mark Johnson
Staff Present: Mayor Jim Paine
Also Present: 3 representatives of SWIM Creative, Shelley Nelson
MOTION by Vice Chair Soliday to take items out of order and consider item #5.
2. Approval of June 24th Minutes
MOTION by Soliday, second by Jardine and carried to approve.
3. SWIM Creative makes presentation.
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Agenda
AGENDA
TOURISM DEVELOPMENT COMMISSION
MONDAY, July 11, 2022, 5:30 P.M. 6:30 P.M.
Government Center 270
Video call link: https://meet.google.com/bvy-ffwh-mzy
Or dial: (US) +1 617-675-4444 (PIN: 807 247 876 9497#)
Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior
as a destination for visitors to stay and enjoy our natural landscape, culture, arts,
parks, and businesses.”
Commissioners: Lindsey Graskey (Chair), Mark Johnson (Council Representative), Bruce Barron,
Steven Pool, JoAnn Jardine, Melissa LaTour, and Pattie Soliday
1. Roll Call
2. Approval of Minutes – June 24, 2022
3. Marketing Update from Swim Creative
4. Adjournment
Notice is hereby given that a majority of the members of the Common Council may be present at
the meeting, and although this may constitute a quorum of the Common Council, the Council will
not take any action at this meeting.
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Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate
in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting
date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request
depending on the amount of notice received.
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In compliance with Wisconsin Open Meetings Law, this agenda was posted on 7/8/2022 at the following locations: Superior Government Center,
Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the
Superior Telegram, and PACT.
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Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
FRIDAY, June 24th 2022
12:00 P.M. – Government Center RM 270
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
12:24PM due to technical difficulties.
2. Roll Call
Members Present: Lindsey Graskey, Mark Johnson (Council Representative), Pattie Soliday, Steven
Pool
Absent: JoAnn Jardine, Melissa LaTour
Staff Present: Mayor Jim Paine, Chief of Staff Becky Scherf
Also Present: Knute Pederson, Tim Sauter, Terry Lundberg, Marge Bee, John Gidley, Taylor
Pederson
MOTION by Vice Chair Soliday to take items out of order and consider item #5.
5. Approval of May 9, 2022 Minutes
MOTION by Johnson, second by Soliday and carried to approve.
3. Report from Chair Graskey
Chair Graskey asks that all agenda items to be considered be sent to her and then forwarded to
staff to add to agenda.
Vice Chair Soliday asks for background on new commissioner Pool. Chair Graskey has all
commissioners conduct brief introductions.
MOTION by Vice Chair Soliday to take items out of order and consider item #4 after items #6, #7,
and #8.
6. Update on Travel Superior Contract review and approval
Update from Chief of Staff Scherf. Contract with contract analyst being completed. Will be ready
by next commission meeting.
7. Action on Redraft of Grant Application Proposal for Bong Museum Marketing Plan (tabled
at May 9th, 2022 meeting)
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MOTION by Vice Chair Soliday to approve full amount of request. Second by Johnson. Carried
to approve viva voce.
8. Review Previously Approved TDC Grant for immediate release once approved. Assistant
MOTION by Johnson, second by Graskey to release application. Carried to approve viva voce.
Soliday asks that there be a press release upon its release that also explains resolution of the TDF.
Press Release to be issued by Mayor’s Office.
4. Report from Vice Chair
Vice Chair Soliday explains Tourism and Marketing Coordinator Position
MOTION by Soliday to move to next agenda for further discussion and asks commissioners to
bring alternative solutions.
9. Assign Commissioners to various TDC Funded Projects
Moved to next agenda to allow commissioners to bring a list of what needs to be assigned.
10. Future Meeting Date and Times
Chief of Staff Scherf to send out Doodle Polls for 2 July Meetings, 2 August Meetings.
Motion to adjourn by Graskey. Second by Soliday and carried Viva Voce at 1:33PM
Respectfully submitted:
Becky Scherf, Chief of Staff
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